Kubudirira uye kushanda kwemunhu kwakakosha pakubudirira kwechero kambani, asi kunyanya kune yekutanga. Kutenda kune yakakura arsenal yezvishandiso uye maraibhurari, zvave nyore kukwidziridza uye kukwenenzvera mafambiro ako ekukura nekukurumidza.
Uye kunyangwe paine zvakawanda zvenhau nezve ichangobva kugadzirwa yekutanga, zvishoma zvinotaurwa nezve zvikonzero chaizvo zvekuvharwa.
Nhamba dzepasirese dzezvikonzero zvekuvharwa kwekutanga dzinotaridzika seizvi:
Asi chimwe nechimwe chezvikanganiso izvi chine chirevo chakasiyana chemisika yakasiyana. Kunze kwekukanganisa kuri pachena kwekutanga, kune mashoma asina kunaka asi akakosha. Uye nhasi ndinoda kunyora pamusoro pavo. Kwemakore matanhatu apfuura, ndakaraira anopfuura makumi mana ekutanga uye ndichanyora nezve zvikanganiso zvitatu zvakadzokororwa mune imwe neimwe yadzo.
Mistake 1: Kusataurirana zvakanaka mukati mechikwata
Kukanganisa uku kunowanzoitika nekuda kwekushaikwa kwekutaurirana nemuridzi wekutanga, asi dzimwe nguva kusawirirana kunomuka pakati pemadhipatimendi akati wandei. Chikwata chinoshanda ndicho chinonyanya kukosha chekubudirira kwekutanga.
Maererano neongororo yakaitwa naHolmes, kurasikirwa kwese kwepurofiti mumakambani nekuda kwekusataudzana zvakanaka kwaive madhora mabhiriyoni makumi matatu nemanomwe. Mukuwedzera, masangano anopfuura 37 muUnited States neBritain akanzvera vashandi ndokugumisa kuti zvinetso zvekurukurirano zvinoderedza kubereka uye zvinodyira kambani avhareji yemadhora mamiriyoni 400 mukurasikirwa pagore.
Kana paine vanhu vaviri kana vana mukutanga, kutaurirana kwese kunoitika nezwi: munhu wese anonzwisisa basa rake, nzvimbo yebasa, uye anoita basa rake. Asi kana vashandi vatsva vangosvika, zvibvumirano zvese zvemashoko zvinokanganwika, uye kutaurirana kuburikidza neemail uye Skype kunorega kushanda.
Chii chandinofanira kuita?
Kana timu ichiwedzera uye vashandi vatsva vanouya vasingazive ese maficha echigadzirwa, zvinova zvakafanira kuronga kutaurirana. Heano mamwe eanonyanya kufarirwa maapplication emukati timu kutaurirana:
1. Slack. Nhume yakanyatsogadzirirwa kutonga mapurojekiti eboka. Iyo inokutendera iwe kuti ugadzire thematic chiteshi, kubatanidza yechitatu-bato masevhisi, uye kutaurirana nechikwata chako nekukurumidza.
2. Asana - nharembozha uye webhu application yekutarisira purojekiti muzvikwata zvidiki. Chikwata chega chega chinogona kugadzira nzvimbo yakanakira yekushandira, iyo inosanganisira akawanda mapurojekiti. Iyo purojekiti, zvakare, inogona kusanganisira mabasa mazhinji. Vashandisi vanogona kuwana basa vanogona kuwedzera kwairi, kubatanidza mafaera, uye kugamuchira zviziviso nezve chimiro chayo. Asana inobatanidza zvakakwana neSlack: mune yekutanga zviri nyore kuseta mabasa, mune yechipiri unogona kukurumidza kuakurukura.
3. teregiramu - sevhisi yekukurumidza kutumira mameseji. Kunyange zvazvo mutumwa uyu asiri iye anonyanya kufarirwa munyika dzeCIS, yakanakira kutaurirana zvisina kurongwa uye nekukurumidza kubvumirana pane zvese zvepurojekiti. Unogona kugadzira mapoka akati wandei ekuti vakurukure mapurojekiti.
Kana iwe uchida kudzora kwete chete kutaurirana kwemukati, asiwo kutaurirana nevatengi uye basa redhipatimendi rekutengesa, haugone kuita pasina CRM. Zvakanaka, maCRM anokutendera iwe kuti ugadzire nzvimbo imwechete yekutaurirana nevatengi uye kutamisa kutaurirana kwese kubva kune vatumwa ipapo.
Mazhinji ekutanga anotaurirana nevatengi muGmail, saka gore CRM nekubatanidzwa kweGmail ndiyo yakanyanya mhinduro yekutanga.
Chii chimwe chinobatsira CRM?
- Synchronize mashoko pakati madhipatimendi;
- Deredza mari yevashandi yebasa renguva dzose
- Gadzirisa mameseji akawanda uye kutevera
- Tonga kutengesa zvinobudirira
- Kuwana kuzere kune data revatengi: nhoroondo yekutenga, chikonzero chekufona kwavo kwekupedzisira, nezvimwe kubva kune chero mudziyo chero kupi zvako pasi.
- Kushuma kudhipatimendi rega rega
- Nhamba dzakakwana dzezviitwa zvekutanga;
- Chinja kutaurirana nevatengi kubva kune tsamba, Karenda, Google Drive uye Hangouts mune imwe interface uye bvisa akawanda ematabu.
- Usarasikirwa nevanotungamirira
Pazasi ini ndichataura muchidimbu nezveCRM yeGmail yatakashanda nayo, ine caveat kune iyo nzira yakakosha kwatiri: yakajeka interface pasina onboarding, mutengo wakaderera uye yakakwana yekutsigira basa.
Paive nemaCRM mashoma akadaro - zvakanyanya, maviri chete.
NetHunt - CRM yakazara-yakazara mukati meGmail kuti iite otomatiki maitiro uye kutonga kutengesa padanho kubva pakushandisa kuenda kune kutengeserana. Inosanganisira seti yezvimiro zvekutarisira zvinotungamira, kuvandudza hukama hwevatengi, kutarisa kutengesa uye kuvhara madhiri.
Sezvo nhoroondo yekutaurirana nevatengi yakachengetwa mugore, haina kurasika kana mumwe wevatengesi aenda uye aripo. .
Zvakanakira: yemuno interface, yakawedzera mashandiro akawedzera (mune mamwe maCRM iwe unofanirwa kubhadhara zvakasiyana kune mamwe maficha akadai seazhinji mailings), kubatanidzwa neG-Suite uye mutengo. Kune akawanda ekutanga, mutengo wakakosha - kutanga nevanhu 4-5 havazokwanisi kutenga CRM inodarika zana nemakumi mashanu emadhora pamwedzi (Mutengo weNetHunt pamushandisi / mwedzi imadhora gumi chete). Kuwedzera kwakasiyana ndeye maneja wega uye rutsigiro rwakanaka.
Pakati pemaminuses: hapana kubatanidzwa kwakananga neSMS mailing services uye dhizaini ye mobile version haina hushamwari zvachose.
Yechipiri ndeyekutanga kweEstonia Pipedrive, izvo zvakasiyana pakuti ivo vane kugona kugamuchira mafoni uye mushandisi-ushamwari application. Zvisinei, mutengo wavo wekushanda kwepamusoro i $ 49 / munhu pamwedzi, iyo isina kukodzera munhu wose.
Kukanganisa 2: Deification yemusiki
Chikanganiso chakajairika chinoita kuti 90% yekutanga kukundikana ndivo vavambi vavo. Mushure mekunge vagamuchira chikamu chekutanga chekudyara, vazhinji vavo vanoona nhanho iyi seawa yavo yakanakisa. Gehena rinokosha ndeavo vanonzi "vatungamiri vane shasha" avo, vachirumbidza kutanga kwavo nekupa mabvunzurudzo, vanoregeredza zvachose kuvandudzwa kwehunyanzvi hwehuropi hwavo. Vakagadzirira kumhanyidzana nezvinyorwa paThe Verge kana TechCrunch kwemakore, nepo kutanga kwavo kunosuwa nekuda kweiyo inertia yekubwinya kwayo kwekare. Iwe unowanzovawana pamisangano ine nyaya dzinokurudzira dzekuti ungawana sei mari kubva kune investor uye shongedza hofisi yekugadzira, asi ivo havataure kana izwi nezve zviri kuitika mukamuri yekuvhiya.
Iko kusakwanisa kunyatso funga zvakare zano rekutanga rekutanga ndiyo bane yevaridzi vebhizinesi vazhinji. Varidzi vekutanga vanowanzo tendeukira kwandiri kuti ndisimbise kurongeka kwemazano avo pane hunyanzvi chaihwo. Ivo vanotarisa kuongororwa kwemusika, mhinduro yemushandisi uye maonero evashandi.
Varidzi vekutanga vanoona kutadza kunogara kuripo uye kukanganisa padanho rega rega rekuunza chigadzirwa kumusika kana kushambadzira sedambudziko remunhu uye vanoedza kuratidza kuti zano ravo richanyatsoshanda. Uye vamwe vese havanzwisise chero chinhu.
Aya ndiwo ekutanga apo chikamu cheshumba chemari chinoshandiswa pakushambadzira uye PR. Mwero webounce mushure meyedzo yemahara wakakwira zvisingaite, uye G2Crowd nemamwe mapuratifomu akazadzwa neakawanda eakaipa mushandisi wongororo. Vashandi vari mukutanga kwakadaro vanosarudzwa kuti vave vakavimbika chete: kana kunyange mumwe wavo achibvunza Idea yeMusiki Mukuru, vanokurumidza kumuoneka.
Rondedzero yekutanga nemutungamiri ane shasha inokwidziridzwa neTheranos, kambani yekuongorora ropa ikozvino inopomerwa hunyengeri uye vanotsausa vashandisi. Pakupera kwe2016, vatengesi vakaikoshesa pamadhora 9 bhiriyoni, yakakwira kupfuura kukosha kwemakumi maviri ekutanga eSilicon Valley akabatanidzwa. Makore mashomanana gare gare, hunyengeri hwakaratidzwa uye nyika yose yakadzidza kuti pfungwa iyo musiki Elizabeth Holmes aidavira zvakanyanya haigoni kuzadzikiswa.
Chii chandinofanira kuita?
Kuti mufananidzo wekunze uenderane nemaitiro emukati mukutanga, iwe unoda timu yakanaka. Kana iwe uri wekutanga-danho rekutanga pasina mari yekunze, haugone kukwezva nyanzvi yakanaka nechikwata chine hushamwari uye makuki muhofisi.
Pane nzira dzinoverengeka dzekuunganidza timu huru pasina kubatanidza shamwari nehama:
1. Ipa mugove mukutanga: Tsika yakajairika yekupa sarudzo kana migove mukambani. Verenga zvakawanda nezvekugovera mari mukutanga . Sezvo zvisingaite kupedzisa chibvumirano chesarudzo mune yekutanga yakanyoreswa muRussia pasina kugadzira kambani yekumahombekombe, ona mapoinzi anotevera.
2. Rusununguko uye mutoro: kune nyanzvi yakanaka, kubatanidzwa uye dhigirii yekusununguka zvinowanzokosha kupfuura mari (asi kwete kwenguva refu). Mushandi anonzwa sechikamu chepurojekiti inotonhorera uye anogona kusarudza zano nemaitiro ekuzadzisa chinangwa pakufunga kwake anokwanisa kukurumidza kukura kwekutanga nekatatu. Mupe mukana kune analytics, gara uchipa zvakadzama mhinduro, uye ugovane zvirongwa zvenguva refu. Mushandi akadaro anonzwisisa kugona kwekutanga, anogona kunyatsoongorora mazuva ekupedzisira uye kuona mabhodhoro echigadzirwa vasati vaona vashandisi.
3. Tora matarenda madiki: Vadzidzi vazhinji vane tarenda havaonekwe nevashandirwi kwenguva yakareba. Tsvaga vanogadzira vechidiki uye QA kuma hackathons, pakati pevakapedza kudzidza uye pamaforamu akasarudzika. Makosi mazhinji ekudzidzisa anosanganisira mapurojekiti chaiwo ayo boka rinodzidza kubva mazviri. Isa yako yekutanga uye ramba wakatarira kune vadzidzi vane tarenda.
4. Ipa mukana wekuvandudza kunze kweprofile yako: Zvakanaka kana mushandi anogona kudzidza ins uye kunze kwebasa rekambani uye anovandudza kwete munzvimbo yake chete, asiwo munzvimbo dzakabatana. Iyo yekutanga inopa yakanakira ndima yekuvandudza kwakazara, inotsigira uye inokudziridza danho revashandi.
5. Dzidzisa vashandi: Kuvandudzwa kwevashandi ndiyo yakakodzera mari mune ramangwana rekutanga. Kunyangwe kana mwedzi mitanhatu gare gare mumwe wavo anoenda kukambani huru kune muhoro wemusika. Kurukurai zvidzikiso pamisangano yakasarudzika, vashandi vevarairidzi uye tenga mukana kune online makosi.
Uye zano guru nderekubvuma kuti kunyangwe shasha yakaita sewe inogona kukanganisa. Uye ipapo mhinduro kubva kuvashandi inozoonekwa sezvingabvira mapoinzi ekukura, uye kwete seruzha rusina chinhu.
Mistake 3: Kugadzira chigadzirwa pasina kutarisa musika
Mu42% yezviitiko, kutanga kwakakundikana nekuti vakagadzirisa matambudziko akange asipo. Kunyangwe nechikwata chezviroto, mutungamiri ane hunyanzvi uye kushambadzira kwakanaka, zvinogona kuitika kuti hapana anofarira chigadzirwa chako. Chii chakakanganisika mukuita izvi?
Treehouse Logic, chirongwa chekugadzirisa, yakatsanangura chikonzero chekutadza kwekutanga kwayo seizvi: βHatina kugadzirisa dambudziko remusika wepasi rose. Kana tikagadzirisa zvinetso zvakakura zvakakwana, taigona kusvika Β»
Chikwata chinotenda kusvika pekupedzisira kuti musika wakamirira chigadzirwa chavo uye haanzwisise kuti sei vanoisa mari kubva kuAngelList vasingaisi mari mairi nekukurumidza. Startups inosarudza nzvimbo dzechiitiko dzinonakidza kwavari, uye kwete kune vanoisa mari. Nekudaro, ivo vanogadzira zvigadzirwa nemasevhisi ebhizinesi, vanogadzira masevhisi vachishandisa yakakwira matekinoroji, uye vanogadzira matekinoroji mudzidzo neIoT. Venture investimendi vanofarira fintech, logistics masevhisi, misika, zvitoro uye matekinoroji eindasitiri yechikafu.
Chii chandinofanira kuita?
Imwe neimwe pfungwa yekutanga inoenda neinoda kutenderera kumwechete isati yaitwa. Pane imwe neimwe nhanho zvakakosha kubhadhara kune nuances:
Stage 1. Kunyora chirongwa chebhizinesi. Vanhu vazhinji vanofunga kuti nhanho iyi ndeye vasina simba, uye vakananga padanho rechitatu. Inenge hafu yevose vakakundikana kutanga havana kuwana mari yakakwana. Ramba uchifunga kuti kusvika pakuzorora-nyangwe poindi inogona kutora nguva yakareba kupfuura yaunofunga. Tsime rekuchengetedza mari uye mari inonzwisisika ndiyo inosiyanisa mavambo ekutanga.
Stage 2. Market demand assessment. Tsvakurudza indasitiri yako uye tarisa maitiro azvino. Zvakakosha kuverenga kuti ndeupi wavo achagara kwenguva yakareba: enzanisa nhamba uye kukura mumhizha. Tsvagiridza vakwikwidzi vakananga uye vasina kunanga: chinzvimbo chavo, chikamu chemusika, kusimudzira. Ndiani akabva pamusika uye nei?
Stage 3. Ziva vateereri vako vavanoda. Hurukuro, ongororo mumapoka ane misoro. Bvunza pamaforamu, mumapoka eFacebook, shamwari nevanozivana navo. Tsvagiridzo yakadai inotora kusvika kumwedzi ye2, asi hapana kana yekutanga yandinoziva yakasara isina ruzivo mushure mekuverenga zvese zvawanikwa zvetsvagiridzo. Zvine musoro kugadzira uye kuedza kufungidzira kwakasiyana pane chikamu chidiki chevateereri vakavimbika.
Kana iwe uri mudiki wekutanga wapfuura nematanho ese munzira yekukura kwakadzikama kana wave kuda kuvhura purojekiti yako, igovera zvikanganiso zvako mumashoko.
Kudyara kukuru uye kukura kune wese munhu!
Source: www.habr.com