Arthur Khachuyan inyanzvi yeRussia inozivikanwa mukugadzira data hombe, muvambi weSocial Data Hub kambani (ikozvino Tazeros Global). Shamwari yeNational Research University Higher Chikoro cheEconomics. Yakagadzirirwa uye yakapiwa, pamwe chete neNational Research University Higher School of Economics, bhiri paBig Data mu Federation Council.Akataura paCurie Institute muParis, St. Petersburg State University, Federal University pasi peHurumende yeRussian Federation, paRed Apple, International OpenDataDay, RIW 2016, AlfaFuturePeople.
Hurukuro iyi yakanyorwa pamutambo wakavhurika "Geek Picnic" muMoscow muna 2019.
Arthur Khachuyan (zvino β AH): - Kana kubva kunhamba huru yemaindasitiri - kubva kumushonga, kuvaka, kubva kune chimwe chinhu, chimwe chinhu, kusarudza iyo iyo tekinoroji yedata hombe, kudzidza muchina, kudzidza kwakadzama kunonyanya kushandiswa, saka uku kungangove kushambadzira. Nokuti kwemakore matatu ekupedzisira kana kupfuura, zvose zvakatipoteredza mune imwe nzira yekushambadzira yekukurukurirana ikozvino yakasungirirwa zvakanyatsoenderana nekuongorora deta uye zvakanyatsonaka kune izvo zvinogona kunzi huchenjeri hwekugadzira. Naizvozvo, nhasi ndichakutaurira nezve izvi kubva munhoroondo iri kure kwazvo ...
Kana iwe uchifungidzira hungwaru hwekugadzira uye kuti inotaridzika sei, ingangove chinhu chakadaro. Mufananidzo usinganzwisisike ndeimwe yemaneural network yandakanyora gore rapfuura kuti ndiwane kutsamira kwezvinoitwa nembwa yangu - kangani kaanoda kuenda kuhombe, kudiki, uye zvinoenderana nekuti anodya zvakadii. kana kuti kwete?. Iyi ijee pamusoro pekuti hungwaru hwekugadzira hungafungidzirwe sei.
Asi zvakadaro, ngatifungei nezve kuti zvese zvinoshanda sei mukushambadza kutaurirana. Pane nzira nhatu idzo maalgorithms emazuva ano mukushambadzira uye kushambadzira anogona kudyidzana nesu. Zviripachena kuti nyaya yekutanga yakanangana nekuwana nekuburitsa ruzivo rwekuwedzera pamusoro pako neni, uyezve nekuishandisa kune zvimwe zvakanaka uye kwete zvakanaka zvinangwa; gadzirisa nzira kumunhu wega wega; Nomuzvarirwo, mushure meizvi, gadzira chimwe chinodiwa kuitira kuti uite icho chikuru chinotarirwa chiito uye kuita kumwe kutengesa.
Kushandisa teknolojia, vari kuedza kugadzirisa dambudziko rekukurukurirana kunobudirira
Kana ndikakuudza kuti ufunge nezve izvo Pornhub uye M. Vhidhiyo", uri kufungei?
Mhinduro kubva kune vateereri (inozozivikanwa seC): - TV, vateereri.
OH: -Pfungwa yangu ndeyekuti idzi inzvimbo mbiri dzinouya vanhu kune imwe mhando yebasa, kana kuti ngatiidze imwe mhando yezvinhu. Uye vateereri ava vakasiyana pakuti haadi kuudza mutengesi chero chinhu. Anoda kuuya kuzotora zvinomufadza mune imwe nzira yakajeka kana isina kujeka. Sezvineiwo, hapana anouya kuna M. Vhidhiyo" haidi kutaurirana nevatengesi chero ipi zvayo, haidi kunzwisisa, haidi kupindura chero ipi zvayo yemibvunzo yavo.
Nokudaro, nyaya yekutanga inotevera kubva pane izvi zvose.
Apo matekinoroji ekuwana ruzivo rwekuwedzera akaonekwa kuitira kuti neimwe nzira udzivise kutaurirana nemunhu. Isu tose tinozvifarira patinofonera bhangi uye bhangi rinotiudza kuti: βMhoro. Alexey, iwe uri mutengi wedu weVIP. Iye zvino mumwe maneja mukuru achataura newe." Iwe unouya kubhangi iri, uye pane chaizvo maneja akasiyana anogona kutaura newe. Sezvineiwo kana rombo rakanaka, hapana kana kambani imwe yati yafunga nzira yekuhaya zviuru zvemamaneja ezviuru zvevatengi; uye sezvo vazhinji veava vanhu vava online, basa nderekunzwisisa kuti uyu munhu rudzii uye nzira yekutaurirana naye nemazvo asati auya kune imwe sosi yekushambadzira. Uye saka, chokwadi, matekinoroji akaonekwa ari kuedza kugadzirisa dambudziko iri.
Kutora data ndiyo mafuta matsva
Ngatimbofungidzira kuti ndiwe muridzi wedanga remaruva. Vanhu vatatu vanouya kuzokuona. Yokutanga inomira kwenguva yakareba kwazvo, inozengurira, inoedza kutaura newe, inotora imwe mhando yebouquet - iwe unoenda kunoputira, kubuda kunze kunoita chimwe chinhu ikoko; anotiza kubva kudanga nehomwe iyi - iwe wakarasikirwa nezviuru zvitatu zveRubles. Sei zvakaitika? Iwe hauzive chero chinhu pamusoro pemunhu uyu: iwe hauzive nhoroondo yake yekusungwa muMinistry of Internal Affairs, iwe hauzive kuti iye kleptomaniac uye akanyoreswa mune yepfungwa dispensary. Sei? Nekuti wakazviona kekutanga, uye hausi muongorori wehunhu.
Mumwe munhu anouya ... Vitaly. Vitaly anotorawo nguva yakareba kuti azvione, anoti, "Zvakanaka, ndinoda ichi neicho." Uye iwe unomuudza kuti, "Maruva aamai, handiti?" Uye unomutengesa bouquet.
Pfungwa iri pano ndeyekutsvaga data rakakwana kuti unzwisise izvo munhu ari kunyatsoda. Wese munhu akabva angofunga nezveimwe mhando yekushambadzira network nezvimwe zvakadaro ...
Munhu wese angangodaro akanzwa mutsara weupenzi wekuti "data ndiyo mafuta matsva" kanopfuura kamwe? Chokwadi munhu wese anzwa. Muchokwadi, vanhu vakadzidza kuunganidza data kare kare, asi kuburitsa data kubva kune iyi data ibasa iro hungwaru hwekugadzira mukushambadzira, kana imwe mhando yealgorithms yehuwandu, yave kuyedza kugadzirisa. Sei? Nokuti kana ukataura nemunhu, anogona kukupa mhinduro yakarurama, isina kururama, kana kuti ine ruvara rwakasiyana. Joke randinoudza vadzidzi vangu ndechekuti ongororo dzinosiyana sei nenhamba. Ndichakuudza izvi seanecdote:
Izvi zvinoreva kuti mumisha miviri vakasarudza kuitisa fundo paavhareji yourefu hwourume. Izvi zvinoreva kuti mumusha wekutanga, Villaribo, kureba kwepakati ndeye 15 centimita, mumusha weVillabaggio - 25. Unoziva chikonzero nei? Nokuti kuyerwa kwakaitwa mumusha wokutanga, uye ongororo yakaitwa mune wechipiri.
Indasitiri yezvinonyadzisira ndiyo mureza wekurudziro masisitimu
Ichi ndicho chikonzero nzira yemazuva ano ndeyekuongorora vanhu vose pasina kunze, kunyange kana vari zvishoma pasi pe100%, asi ava ndivo vanhu vausingadi kubvunza, haufaniri kuvatarisa. Zvakakwana kuongorora izvo zvino yava kunzi digital footprint kuti unzwisise izvo munhu uyu anoda, kuti ataure sei naye nenzira yakarurama, nzira yekugadzira kudiwa kwakapoteredza. Kune rimwe divi, uyu mushini usingafungi (asi iwe neni tinoziva izvi zvakanyanya); hatidi kutaurirana nevanhu vanobva kuM. Vhidhiyo," uye zvakatonyanya, patinoenda kune zviwanikwa zvakaita sePornhub, tinoda kuwana chaizvo zvatinoda.
Sei ndichigara ndichitaura nezvePornhub? Nekuti iyo indasitiri yevakuru ndiyo yekutanga kuuya kuongororo yehunyanzvi hwakadaro, kuita tekinoroji yakadaro, kuongororwa kwedata. Kana iwe ukatora maraibhurari matatu anonyanya kufarirwa munzvimbo ino (semuenzaniso, TensorFlow kana Pandas yePython, yekugadzirisa mafaera eCSV, zvichingodaro), kana ukaivhura paGithub, neGoogle pfupi yemazita ese aya uchawana a. vanhu vaviri vakashanda kana parizvino vanoshanda kukambani yePornhub, uye vaive vekutanga kuita masisitimu ekurudziro ipapo. Kazhinji, iyi nyaya yakakwira zvakanyanya, uye inoratidza kuti vateereri vakawanda sei, kuti kambani iyi yafambira mberi zvakadii.
Matanho matatu ekuzivikanwa
Kune yakakura seti yedata yakatenderedza munhu inogona kuzivikanwa. Ini ndinowanzo patsanura izvi zviri pamutemo kuita nhanho nhatu, ndichienda zvakadzama nekudzika. Sezvingatarisirwa, kambani ine data yayo.
Kana, toti, tiri kutaura nezvekuvaka hurongwa hwekurudziro, saka yekutanga nhanho ndeye data iri muchitoro pachayo (yekutenga nhoroondo, marudzi ese ekutengeserana, kuti munhu akabatana sei neiyo interface).
Tevere pane nhanho (yakakura kwazvo) - iyi ndiyo inonzi open sources. Usafunge kuti ini ndinokukurudzira kuti utsvage masocial network, asi kutaura zvazviri, izvo zvinowanikwa munzvimbo dzakavhurika zvinovhura yakakura seti yedata yaunogona, taura, kudzidza nezvemunhu.
Uye chikamu chikuru chechitatu inharaunda yemunhu uyu pachake. Hongu, pane maonero ekuti kana munhu asiri pasocial network, hapana data pamusoro pake ipapo (iwe pamwe unotoziva kuti ichi hachisi chokwadi), asi chinonyanya kukosha ndechekuti data iri paprofile yemunhu. (kana mune imwe application) ingori 40% yeruzivo rwunogona kuwanikwa nezvarwo. Rumwe ruzivo runowanikwa kubva munzvimbo yake. Mutsara wekuti "ndiudze kuti shamwari yako ndiani uye ndichakuudza kuti ndiwe ani" inotora chirevo chitsva muzana ramakore reXNUMX nekuti huwandu hukuru hwe data hunogona kuwanikwa kutenderedza munhu iyeye.
Kana tikataura pedyo nekushambadza kutaurirana, zvino kugamuchira kushambadza kutaurirana kwete kubva kushambadzira, asi kubva kune imwe shamwari, waunoziva kana neimwe nzira munhu akasimbiswa chinhu chinotonhorera chinoshandiswa nevashambadzi vakawanda. Kana imwe application ikangoerekana yakupa yemahara promo kodhi, unoita positi nezvayo uye nekudaro kukwezva vateereri vatsva. Muchokwadi, iyi promo kodhi yemamiriro ekuti "Yandex.Taxi" haina kusarudzwa chero, asi nekuda kweizvi, huwandu hukuru hwe data hwakaongororwa nezve kugona kwako kukwezva vateereri vatsva uye neimwe nzira kushamwaridzana navo.
Vanotoongorora maitiro evatambi vepaTV
Ini ndichakuratidza mifananidzo mitatu, uye iwe unondiudza kuti musiyano uripo pakati payo.
Uyu:
Izvi:
Uye ichi:
Ndeupi musiyano pakati pavo? Zvose zviri nyore pano. Sezviri mu quantum mechanics, mune iyi nyaya iyi yekusika yakaumbwa nemucherechedzi. Ndiko kuti, mutsauko mumushandirapamwe wekushambadzira wakafanana, unoitwa nemhando imwechete panguva imwe chete, unongova mune uyo akatarisa kusika uku. Ini pachangu, pandinoenda kuAmediateka, vachiri kuratidza Khal Drogo. Ini handizive izvo Amediateka inofunga nezve zvandinoda, asi nekuda kwechimwe chikonzero izvi zvinoitika.
Izvo zvave kunzi kutaurirana kwemunhu inyaya inonyanya kufarirwa yekukwezva vateereri uye kunyatsopindirana nayo. Kana padanho rekutanga takaziva vanhu vachishandisa yedu brand data, yakavhurika sosi data uye, semuenzaniso, data kubva kunharaunda yemunhu uyu, isu, mushure mekumuongorora, tinogona kunzwisisa kuti ndiani, kutaura naye nenzira kwayo uye, zvinonyanya kukosha. , mutauro waanotaura taura naye.
Apa tekinoroji yaenda zvekuti vatambi vari muTV vanotariswa nevanhu vave kuongororwa. Ndokunge, iwe unofarira nhepfenyuro yeTV - ivo [vanoda] vanotariswa, vanotarisa kuti ndiani wawakasangana naye ipapo, kuti unzwisise kuti ndeupi munhu angave akakodzera iwe kuti utaure naye. Zvinonzwika sezvisina maturo, asi zvekunakidzwa, edza pane imwe yezviwanikwa - vanhu vakasiyana vanoona vakasiyana vakagadzira (kuitira kuti vabatane nayo nemazvo).
Hapana kana midhiya yemazuva ano kana chero vhidhiyo sosi inongokuratidza dzimwe nhau. Enda kune vezvenhau - huwandu hukuru hwealgorithms akaremerwa anokuzivisa iwe, nzwisisa zvese zvawakamboita kare, kwidza nyaya kune yemasvomhu modhi uye wozokuratidza chimwe chinhu. Muchiitiko ichi, pane nyaya yakadaro inoshamisa.
Zvinodiwa zvinosarudzwa sei? Psychometry. Physiognomy
Kune akawanda (chaiwo) maitiro ekuona zvinodikanwa chaizvo zvemunhu uye nzira yekutaurirana navo nemazvo. Kune nzira dzakawanda, zvinhu zvose zvinogadziriswa zvakasiyana, hazvibviri kutaura kuti ndeipi yakanaka uye yakaipa. Iwo makuru anoita seanoziva zvese.
Psychometry. Mushure menyaya neCambridge Analytics, zvakatora imwe mhando yekukatyamadza, mukuona kwangu, imwe mhando yekutendeuka, nekuti yega yechipiri kambani yezvematongerwo enyika inouya ichiti: "O, iwe unogona kundiita saTrump? Ndinodawo kuhwina, zvichingodaro.β Kutaura zvazviri, izvi, zvechokwadi, hazvina maturo kune chokwadi chedu, somuenzaniso, sarudzo dzezvematongerwo enyika. Asi kuona psychotypes, mhando nhatu dzinoshandiswa:
- yekutanga inobva pane zvaunodya - mazwi aunonyora, mamwe mashoko aunoda, mavhidhiyo, nezvimwewo;
- chechipiri chakasungirirwa pamabatiro aunoita newebhu interface, manyorero aunoita, mabhatani aunodzvanya - zvechokwadi, kune makambani ese ayo, zvichienderana nerunyoro rwavo rwekibhodhi, anogona kunyatsoona izvo zvave kunzi psychotypes.
- Ini handisi nyanzvi yepfungwa, handinyatsonzwisisi kuti inoshanda sei, asi kubva pakuona kwekushambadza kutaurirana, vateereri vakakamurwa muzvikamu izvi vanoshanda zvakanaka kwazvo, nekuti mumwe munhu anoda kuratidzwa tsvuku tsvuku ine bhuruu. mukadzi, mumwe munhu anoda kuratidzwa rima chidzitiro -blue background neimwe mhando abstraction, uye inoshanda inotonhorera chaizvo. Pane mamwe mazinga akaderera - zvakanyanya zvekuti munhu haatombozvifunga nezvazvo. Ndeipi dambudziko guru mumusika wekushambadza ikozvino? Wese munhu mumiriri wehungwaru, munhu wese akavanda, munhu wese ane miriyoni zviuru zvibvumirano zvebrowser zvakaiswa, kuti zvisazivikanwe nenzira ipi zvayo - ungangove uine "Adblocks", "Gostrey" nemhando dzese dzekushandisa dzinovharira kuteedzera. Nokuda kweizvi, zvakaoma zvikuru kunzwisisa chero chinhu pamusoro pemunhu. Uye tekinoroji yakaenderera mberi - haufanirwe kungoziva chete kuti munhu uyu akadzokera kune yako saiti kwenguva ye125, asi kuti iyewo akadaro uye anoshamisa munhu.
Physiognomy isayenzi inokakavara zvikuru. Hazvitombotorwa sesainzi. Iri iboka revanhu vaimbogadzira manyepo ekunyepa kune imwe Ministry of Internal Affairs, uye iko zvino vari kuita izvo zvinonzi munhu wekusika. Maitiro pano ari nyore kwazvo: akati wandei emafoto ako eruzhinji anotorwa kubva kune mamwe masocial network, uye matatu-dimensional geometry inovakwa kubva kwavari. Uye kana iwe uri gweta, iwe zvino uchataura kuti uyu munhu uye data yega; asi ini ndichakuudza kuti aya 300 zviuru mapoinzi ari munzvimbo, uye uyu haasi munhu, uye haisi data yega. Izvi ndizvo zvinowanzotaurwa nemunhu wese kana Roskomnadzor auya kwavari.
Asi zvakanyanya, chiso chako zvakasiyana, kana zita rako rekutanga nerekupedzisira risina kusainwa ipapo, haisi yako data. Chiripo ndechekuti vakomana vanoisa akasiyana zviso zvimiro zvinoita kuti munhu asarudze uye kuti aite sei naye nemazvo. Mune dzimwe nzvimbo izvi zvinoshanda zvisina kunaka, mune zvimwe zvikamu zvekushambadzira; mune zvikamu zvipi zvinonyatsoshanda. Pakupedzisira, zvinoitika kuti kana iwe uchienda kune imwe sosi, hausi kuona banner imwe chete inoratidzwa kune wese munhu, asi, semuenzaniso ... zvino zvakajairika kuita gumi nematanhatu kana makumi maviri sarudzo dzevateereri vakasiyana - uye inoshanda. zvakanaka kwazvo. Hongu, izvi zvinotonyanya kusuruvara kubva pakuona kwemutengi, nokuti vanhu vari kutanga kushandiswa zvakanyanya. Asi zvakadaro, kubva pakuona kwebhizinesi kunoshanda zvakanyanya.
Bhokisi dema rekudzidza muchina
Izvi zvinopa dambudziko rinotevera nematekinoroji akadai: mushure mezvose, kune vakawanda vanogadzira ikozvino izvo zvinonzi kudzidza kwakadzama i "black box". Kana iwe wakambonyudzwa munyaya iyi uye ukataura nevagadziri, vanogara vachiti: "O, teerera, zvakanaka, takanyora chimwe chinhu chisinganzwisisike ipapo, uye hatizivi kuti chinoshanda sei." Zvichida mumwe munhu akaita izvi.
Izvi chaizvoizvo kure nechokwadi. Iko zvino kunonzi kudzidza kwemichina kuri kure ne "bhokisi dema". Kune huwandu hukuru hwematanho ekutsanangura iyo yekupinza uye yekuburitsa data, uye pakupedzisira kambani inogona kunyatsonzwisisa pahwaro hwezviratidzo izvo muchina wasarudza kukuratidza iyi vhidhiyo yezvinonyadzisira kana imwe. Mubvunzo ndewokuti hapana yemakambani anomboburitsa izvi, nekuti: chekutanga, chakavanzika chekutengeserana; chechipiri, pachave nehombe yedata yausina kutomboziva nezvayo.
Semuyenzaniso, izvi zvisati zvaitika, muhurukuro yehutsika, takakurukura kuti masocial network anoongorora sei mameseji emunhu kuitira kuisa vanhu mune imwe mhando yenyaya dzekushambadzira. Kana iwe ukanyorera chimwe chinhu kune mumwe munhu, zvichibva pane izvi iwe unogamuchira chaiyo tag, chokwadi, imwe mhando yekushambadzira kutaurirana. Uye hauzombozvibvumiri, uye pamwe hapana chikonzero chekuzviratidza. Zvisinei, kana maitiro akafanana akazarurwa, aizovapo. Zvinoitika kuti musika wekuvaka akadaro masisitimu anonyepedzera kusaziva kuti sei izvi zvaitika.
Vanhu havadi kuziva izvo vanhu vanoziva nezvavo
Uye nyaya yechipiri ndeyekuti mutengi haatomboda kuziva kuti sei akagamuchira iyi ad, ichi chigadzirwa. Ndichakuudza nyaya iyi. Chiitiko changu chekutanga mukushandiswa kwekutengeserana kwemasisitimu ekurudziro akavakirwa pane akafanana algorithms chaizvo nekuda kwekutsvaga yaive muna 2015 mune yakakura kwazvo network yezvitoro zvebonde (hongu, zvakare isiri nyaya isingafadzi).
Vatengi vakapihwa zvinotevera: vanopinda, vanopinda nevesocial network, uye mushure memasekondi mashanu vanogashira chitoro chakasarudzika chavo, ndiko kuti, zvigadzirwa zvese zvachinja - vanowira mune chimwe chikamu, zvichingodaro. . Unoziva here kuti huwandu hwekushandurwa kwechitoro ichi hwawedzera? Kwete neimwe nzira! Vanhu vakabva vapinda vachibva vatotiza. Vakapinda vakaona kuti vainge vapihwa chaizvo zvavaifunga...
Dambudziko nebvunzo iyi nderekuti pasi pechigadzirwa chega chega paive pakanyorwa kuti sei wakapihwa icho ("nekuti uri nhengo yeboka rakavanzika "Mukadzi ane simba ari kutsvaga murume ari gonhi"). Naizvozvo, masisitimu emazuva ano ekurudziro haamboratidzi data pahwaro hwekuti "kufanotaura" kwakaitwa.
Nyaya inonyanya kufarirwa ndeyevezvenhau nekuti vese vanoshandisa masisitimu akafanana ekukurudzira. Pakutanga, maalgorithms aive akapusa: tarisa chikamu che "Politics" - uye vanokuratidza nhau kubva muchikamu che "Politics". Iye zvino zvese zvanyanya kuomarara zvekuti vanoongorora nzvimbo dzawakamisa mbeva, mazwi api awakaisa pfungwa paari, chii chawakopa, maitiro awaiwanzoita nepeji rino. Zvadaro anoongorora mazwi emashoko acho pachake: hongu, iwe hausi kungoverenga nhau pamusoro paPutin, asi neimwe nzira, ine imwe manzwiro emavara. Uye kana munhu akagamuchira dzimwe nhau, haatombofungi nezvekuuya kwaakaita pano. Zvakadaro, anobva adyidzana nezviri mukati.
Zvese izvi, sezvizvi, zvine chinangwa chekuchengetedza murombo, asina rombo rakanaka murume mudiki ari kutopenga kubva kune yakakura yeruzivo rwakamukomberedza. Pano panofanira kutaurwa kuti zvingava zvakanaka kushandisa masisitimu akadaro kugadzirisa zvisikwa zvakakupoteredza uye kuunganidza rumwe ruzivo, asi, zvinosuruvarisa, hapana masevhisi akadaro parizvino.
Artificial intelligence inobata mutengi mumhepo uye inogadzira kudiwa
Uye pano mumwe mubvunzo unonakidza wehuzivi unomuka, uchibva pakugadzira hurongwa hwekukurudzira kuenda pakugadzira kudiwa. Kashoma kuti chero munhu afunge nezvazvo, asi paunoyedza kubvunza iyo inonzi Instagram, "Sei uri kuunganidza data? Wadii kundiratidza kushambadzira kwakaringana?" - Instagram ichakuudza: "Shamwari, izvi zvese zvakaitwa kuti ndikuratidze chaizvo zvinokufadza." Senge, isu tinoda kukuziva chaizvo zvekuti tinogona kukuratidza chaizvo zvauri kutsvaga.
Asi tekinoroji yave kubva yakayambuka ichi chikumbaridzo chinotyisa, uye matekinoroji akafanana haachafanotaura zvaunoda. Ivo (kuteerera!) vanogadzira kudiwa. Zvichida ichi ndicho chinhu chinotyisa zvikuru chinotenderera nehungwaru hwekugadzira munhaurirano dzakadai. Chinhu chinotyisa ndechekuti yakashandiswa kunenge kwese kwese kwekupedzisira kwe3-5 makore - kubva kuGoogle mitsva yekutsvaga kusvika kuYandex mitsva yekutsvaga, kune mamwe maitiro ... Zvakanaka, handingatauri chakaipa pamusoro peYandex; uye zvakanaka.
Zvine basa rei? Yange yave nguva yakareba kubva pakushambadzira kwakadaro kwabva kune zano raunonyora kuti "Ndinoda kutenga chigaro chemwana" uye kuona mazana emamiriyoni ezvinyorwa. Vakaenderera mberi neizvi: mukadzi uyu paakangoisa pikicha ine dumbu risinganyatsooneki, murume wake aibva atanga kuteverwa nemameseji: βMurume, kusununguka kuri kuuya. Tenga chigaro chemwana."
Pano, iwe unogona kubvunza zvine musoro, nei, nekufambira mberi kwakakura kudaro muhunyanzvi tekinoroji, tichiri kuona kushambadza kwakadai pasocial network? Dambudziko nderekuti pamusika uyu zvinhu zvese zvichiri kusarudzwa nemari, saka imwe nguva yakanaka mumwe mushambadzi akaita seCoca-Cola angauya oti: βHeano mamiriyoni makumi maviri ako - ratidza mabhenji angu akashata kuInternet yose.β Uye vachazviita zvechokwadi.
Asi kana iwe ukaita imwe mhando yeakaunti yakachena uye uchiyedza kuti zvakarurama sei maalgorithms ekufungidzira iwe: vanotanga vaedza kukufungidzira iwe, vobva vatanga kukuitira chimwe chinhu pamberi. Uye uropi hwomunhu hunoshanda nenzira yokuti, kana huchigamuchira mashoko anovimbika nokuda kwahwo, hahutombogadziri nguva yawakagamuchira mashoko aya. Mutemo wekutanga wekuona kuti uri muchiroto ndiko kunzwisisa kuti wakauya sei pano. Munhu haayeuki nguva yaakasvika mune imwe kamuri. Zvakafanana pano.
Google Inogona Kutanga Kuumba Maonero Enyika Yako
Zvidzidzo zvakadaro zvakaitwa nemakambani akati wandei ekunze anoita i-tracking. Vakaisa midziyo pamakomputa chaiwo anorekodha pakatarisa maziso emubvunzo. Ndakatora kubva kuzviuru zvishanu kusvika kune zvinomwe zviuru zvevazvipiri vakangopuruzira chikafu, vachidyidzana nemasocial network, nekushambadzira, uye vakanyora ruzivo rwekuti ndedzipi zvikamu zvemabhanhire uye kugadzira vanhu ava vakamisa maziso avo.
Uye zvinoitika kuti kana vanhu vakagamuchira hunyanzvi hwekusika hwakadaro, havatombozvifunga - vanobva vangoenderera mberi, votanga kutaurirana nazvo. Kubva pakuona kwebhizimisi, izvi zvakanaka, asi kubva pakuona kwedu, sevashandisi, izvi hazvina kunyanya kutonhorera, nokuti - vanotya chii? -Kuti pane imwe nguva yakanaka iyo inomisikidzwa "Google" inogona kutanga (kana, hongu, inogona kusatanga) kuumba yayo yepasirese maonero. Somuenzaniso, mangwana anogona kutanga kuratidza vanhu nhau dzokuti pasi rakati sandara.
Kungoseka chete, asi vakabatwa kakawanda zvekuti panguva yesarudzo vanotanga kupa mamwe mashoko kune vamwe vanhu. Isu tose takashandiswa kune chokwadi chokuti injini yekutsvaga inowana zvose zvakatendeseka. Asi, sezvandinogara ndichitaura, kana iwe uchida chaizvo kuziva mashandiro anoita nyika, nyora yako wega injini yekutsvaga, isina mafirita, usinga terere kodzero yekodzero, pasina kuisa dzimwe shamwari dzako mumigumisiro yekutsvaga. Kuratidzwa kwe data chaiyo paInternet kunowanzosiyana nezvinoratidzirwa neGoogle, Yandex, Bing, nezvimwewo. Zvimwe zvinhu zvakavanzwa nekuti shamwari, vaunoshanda navo, vavengi kana mumwe munhu (kana waimbova mudiwa wawakarara naye) - hazvina basa.
Trump akakunda sei
Apo kwakanga kune sarudzo yokupedzisira muUnited States, fundo yakapfava zvikuru yakaitwa. Vakatora zvikumbiro zvakafanana munzvimbo dzakasiyana, kubva kumakero akasiyana eIP, kubva kumaguta akasiyana, vanhu vakasiyana vakaGoogle chinhu chimwe chete. Sezvineiwo, chikumbiro chaive muchimiro chekuti: ndiani achakunda sarudzo? Uye zvinoshamisa, mhedzisiro yakavakwa nenzira yekuti munzvimbo dziya umo nhamba huru yevanhu vakaedza kuvhotera munhu asiriye, vakagamuchira nhau dzakanaka nezvemumiriri akasimudzirwa neGoogle. Chipi? Zvakanaka, zviri pachena kuti ndeupi - uyo akava mutungamiri. Iyi inyaya isingabvumike zvachose, uye zvese zvidzidzo izvi munwe mumvura. Google inogona kuti: "Varume, zvese izvi zvakaitwa kuitira kuti tikuratidzei zvakakunakirai."
Kubva zvino zvichienda mberi, iwe unofanirwa kuziva kuti izvo zvinonzi maximally zvakakosha hazvisi izvo. Iyo kambani inodaidza chinhu chakakosha chinoda kutengeswa kwauri nekuda kwechimwe chikonzero chakanaka kana chakaipa.
Avo vasina mari pari zvino vave kutogadzirirwa kutenga mune ramangwana
Pane imwe pfungwa inofadza pano yandichakuudza nezvayo. Huwandu hukuru hwevateereri vanoshanda izvozvi pasocial network uye mumaapps vechidiki. Ngatizvidaidzei izvi - vechidiki vasina mari: vana vane makore 8-9 vanotamba mitambo yemamoroni, ava vane makore 12-13-14 vari kungonyoresa pasocial network. Sei makambani makuru achizoshandisa bhajeti rakakura uye zviwanikwa kugadzira zvikumbiro zvevateereri vasingabhadhare izvo zvisingamboitirwe mari? Panguva iyo vateereri ava pavanenge vanyungudika, pachava nehuwandu hwakakwana hwe data pamusoro payo kufanotaura maitiro ayo zvakanaka.
Zvino bvunza chero targetologist, chii chakanyanya kuoma vateereri? Vachati: inobatsira zvikuru. Nokuti kutengesa, semuenzaniso, imba inokosha mamiriyoni 150 rubles kuburikidza nesocial network zvinenge zvisingaiti. Pane zviitiko zvega kana iwe uchiita imwe mhando yekushambadzira kune zviuru gumi zvevanhu, munhu anotenga imba iyi - mutengi ari kubudirira ... Asi imwe muzviuru gumi, kubva pakuona kwenhamba, izere crap. Saka, nei zvakaoma kuziva vateereri vane mari yakawanda? Nokuti vanhu vanova nhengo dzevateereri vane mari yakawanda vakazvarwa apo Indaneti yakanga ichiri duku, apo pakanga pasina munhu aiziva Artemy Lebedev, uye hapana ruzivo pamusoro pavo. Hazvibviri kufanotaura maitiro avo maitiro, hazvigoneke kunzwisisa kuti maonero avo vatungamiriri ndivanaani, uye kubva kune zvipi zvemukati zvavanogamuchira.
Saka kana imi mese mava mabhirioni mumakore makumi maviri nemashanu, uye makambani ari kuzokutengesai chimwe chinhu achange aine huwandu hukuru hwe data. Ndosaka isu tave neiyo inoshamisa GDPR muEurope inodzivirira kuunganidzwa kwedata kubva kuvadiki.
Sezvingatarisirwa, izvi hazvishande zvachose mukuita, sezvo vana vese vachiri kutamba pamaakaundi aamai vavo uye baba - iyi ndiyo nzira inounganidzwa ruzivo. Nguva inotevera paunopa mwana wako tablet, funga nezvazvo.
Zvamazvirokwazvo kwete imwe inotyisa, dystopian ramangwana, apo munhu wese achafa muhondo nemichina - nyaya chaiyo chaiyo ikozvino. Kune huwandu hukuru hwemakambani ari kugadzira algorithms kune psycho-profiling vanhu zvichienderana nematambiro avanoita mitambo. Indasitiri inonakidza kwazvo. Zvichienderana neizvi zvese, vanhu vanobva vapatsanurwa kuti vataure navo neimwe nzira.
Kufanotaura kwemaitiro evanhu ava kuchawanikwa mumakore 10-15 - chaizvo panguva iyo pavanenge vava vateereri vanogadzirisa. Chinonyanya kukosha ndechokuti vanhu ava vakatopa mvumo kare kuti vagadzirise data yavo yega, kuiendesa kune vatatu, uye izvi zvose mufaro, nezvimwewo.
Ndiani acharasikirwa nebasa?
Uye nyaya yangu yekupedzisira ndeyekuti munhu wese anogara achibvunza kuti chii chichaitika mumakore makumi mashanu: isu tose tichafa, pachava nekushayikwa kwemabasa kune vatengesi ... Kune vatengesi pano vanonetseka pamusoro pekushaiwa basa, handizvo? Kazhinji, hapana chikonzero chekunetseka, nokuti chero munhu ane ruzivo rwakanyanya haazorasikirwi nebasa rake.
Hazvina mhosva kuti maalgorithms akagadzirwa sei, zvisinei kuti muchina wacho unosvika padhuze sei nezvatinazvo pano (anonongedzera kumusoro wake), kana ikakura nekukurumidza zvakakwana, vanhu vakadaro havazombosiiwa vasina basa, nekuti mumwe munhu achafanirwa kugadzira zvinhu izvi zvekusika. ita. Hongu, kune marudzi ose e "gans" anodhirowa mifananidzo inoita sevanhu uye kugadzira mimhanzi, asi hazvisati zvamboitika kuti vanhu munharaunda iyi vacharasikirwa nemabasa avo.
Ndine zvese nenyaya, saka unogona kubvunza mibvunzo kana uine yakawanda. Ndatenda.
Tungamira: - Shamwari, isu tave kuenda kune "Mubvunzo uye Mhinduro" block. Iwe simudza ruoko rwako - ndinouya kwauri.
Mubvunzo unobva kuvateereri (3): - Mubvunzo nezve "bhokisi dema". Vakataura kuti zvinogoneka kunyatsonzwisisa kuti nei chakadaro uye chakadaro chakawanikwa kune akadaro uye akadaro mushandisi. Aya ndiwo mamwe emhando yealgorithms, kana kuti inoda kuongororwa nguva dzese kune yega yega modhi ad hoc (chinyorwa chemunyori: "kunyanya izvezvi" - chiLatin phraseological unit)? Kana kuti kune dzakagadzirirwa-dzakagadzirwa kune imwe mhando yeneural network iyo, kutaura zvishoma, inogona kuita bhizinesi pfungwa?
OH: - Pano iwe unofanirwa kunzwisisa zvinotevera: kune huwandu hukuru hwemabasa mukudzidza kwemichina. Somuenzaniso, pane basa - regression. Kuti udzoke, hapana neural network inodiwa zvachose. Zvose zviri nyore: une zviratidzo zvakawanda, unofanira kuverenga zvinotevera. Pane mabasa apo zvakafanira kutendeukira kuchinhu chakadai sekudzidza kwakadzama. Hongu, mukudzidza kwakadzama kwakaoma kunzwisisa nekuvimbika kuti ndezvipi zviremu zvakapihwa ma neuron, asi zviri pamutemo zvese zvaunoda kuti unzwisise kuti ndeipi data yaive pakuiswa uye kuti yaitamba sei pakubuda. Izvi zviri pamutemo zvakakwana kupa patent sarudzo yakadai uye zvakakwana kuti unzwisise kuti nyaya yacho yakaitwa papi.
Hazvina kufanana newe wakaenda kune saiti uye wakaratidzwa imwe mhando yebhanari nekuti wakatora mufananidzo nevhudzi dzvuku pa Instagram mwedzi miviri yapfuura. Kana mugadziri asingabatanidzi kuunganidzwa kwe data iyi uye kucherechedzwa kwemavara ebvudzi mumuenzaniso uyu, saka hazvizobudi pasina.
Maitiro ekutengesa mhedzisiro yemashini ekudzidza masisitimu?
Π: -Ingori mubvunzo wekuti chii: chaizvo kutsanangura sei, kutengesa sei kune munhu asinganzwisise kudzidza muchina. Ndinoda kutaura: muenzaniso wangu unotungamirira zvakajeka kubva kune ruvara rwebvudzi kusvika ... zvakanaka, ruvara rwebvudzi runoshanduka ... Izvi zvinogoneka here kana kwete?
OH: - Pamwe hongu. Asi kubva pakuona kwekutengesa, chirongwa chete chichashanda: iwe une mushandirapamwe wekushambadzira, tinotsiva vateereri neiyo yakagadzirwa nemuchina - uye iwe unongoona mhedzisiro. Izvi, zvinosuruvarisa, ndiyo nzira chete yekutendeseka mutengi kuti nyaya yakadaro inoshanda, nokuti pane zvakawanda zvinogadzirisa pamusika izvo zvakamboitwa uye hazvina kushanda.
Pamusoro pekugadzira hunhu hwechokwadi
Π: - Mhoro. Ndatenda nehurukuro. Mubvunzo ndewokuti: ndeupi mukana une munhu, uyo nekuda kwechimwe chikonzero asingadi kutevedzera kutungamira kwemuchina kudzidza, kuzvigadzirira iye hunhu hwakasiyana zvakanyanya nehunhu hwake, kuburikidza nekudyidzana neinterface kana kune vamwe. chimwe chikonzero?
OH: -Kune boka rema plugins akasiyana anobata zvakananga nemaitiro ekuita. Pane chinhu chinotonhorera - Ghostery, iyo, mumaonero angu, ingangokuvanza zvachose kubva kune boka revanhu vakasiyana-siyana vasingakwanise kurekodha ruzivo urwu. Asi muchokwadi, ikozvino zvese zvaunoda ndeye yakavharwa mbiri pasocial network kuitira kuti pasave nemunhu, hapana akaipa scrapers, anogona kuunganidza chero chinhu ipapo. Zvichida zviri nani kuisa imwe mhando yekuwedzera kana kunyora chimwe chinhu iwe pachako.
Iwe unoona, pfungwa iri pano ndeyekuti zviri pamutemo, semuenzaniso, data yemunhu inoreva data yaunogona kuzivikanwa nayo, uye mutemo unopa semuenzaniso kero yako yekugara, zera, zvichingodaro. Mazuva ano kune huwandu husingaverengeki hwe data iyo iwe unogona kuzivikanwa nayo: iyo yakafanana keyboard kunyora, iyo imwechete inotsikirira, iyo digital siginecha yebrowser ... Nokukurumidza kana kuti gare gare, munhu anokanganisa. Anogona kunge ari pane imwe nzvimbo mu "cafe" achishandisa "Thor", asi pakupedzisira, pane imwe nguva yakanaka, kana VPN ichakanganwa kubatidza, kana chimwe chinhu, uye panguva iyoyo anogona kuzivikanwa. Saka nzira iri nyore ndeyekuita yakavanzika account uye nekuisa imwe yekuwedzera.
Musika uri kufamba uchienda kunzvimbo yaunongoda kudzvanya bhatani rimwe chete kuti uwane mhinduro.
Π: - Thanks nokuda nyaya. Senguva dzose, zvinogara zvichinakidza (ndiri kukutevera). Mubvunzo ndewokuti: kufambira mberi kupi kuripo maererano nekugadzira masisitimu akanaka kune vashandisi, masisitimu ekurudziro? Iwe wakataura kuti pane imwe nguva iwe wakanga uchishanda pane imwe nzira yekukurudzira yekuwana mudiwa wepabonde, shamwari muhupenyu (kana mimhanzi iyo munhu anogona kunge achida)... Izvi zvinovimbisa sei zvose, uye unoona sei kukura kwayo kubva maonero ekugadzira masisitimu anodiwa nevanhu?
OH: - Kazhinji, musika uri kufamba uchienda kunzvimbo uko vanhu vanofanirwa kudzvanya bhatani rimwe uye nekukasira kuwana zvavanoda. Kana zviri zveruzivo rwangu mukugadzira zvikumbiro zvekupfimbana (nenzira, tichazvitangisazve mukupera kwegore), pamusoro pekuti 65% vaive varume vakaroora, dambudziko rekurudziro rakanyanya kuoma nderekuti munhu akapihwa mamodheru akati wandei. pakutanga kwekushandisa - " Hushamwari", "Bonde", "Bonde Hushamwari" uye "Bhizinesi". Vanhu vaisasarudza zvavaida. Varume vakauya vakasarudza "Rudo," asi muchokwadi vakakandira mushutu kune wese, zvichingodaro.
Dambudziko raive rekuziva munhu asingakodzeri imwe yemhando idzi, uye neimwe nzira mutore zvakanaka womuendesa kune rimwe divi. Nekuda kwehuwandu hudiki hwe data, zvakanyanya kuoma kuona kana ichi chiri chikanganiso mune yekufanotaura algorithm, kana kana munhu asiri muboka rake. Zvakafanana nemimhanzi: ikozvino kune mashoma akanyatsokodzera maalgorithms anogona "kuridza" mimhanzi zvakanaka. Zvichida "Yandex.Music". Vamwe vanhu vanofunga kuti Yandex.Music algorithm yakaipa. Somuenzaniso, ndinomuda. Ini pachangu, semuenzaniso, handifarire iyo YouTube mimhanzi algorithm uye zvichingodaro.
Iko kune, hongu, zvimwe zvisinganzwisisiki - zvose zvakasungirirwa kumarezinesi ... Asi chaizvoizvo, kudiwa kwemaitiro akadaro kwakanyanyisa. Pane imwe nguva, kambani yeRetail Rocket yaizivikanwa, iyo yaibatanidzwa mukuitwa kwekurudziro masisitimu, asi ikozvino neimwe nzira haina kunyatsoita zvakanaka - sezviri pachena nekuti havana kugadzira algorithms yavo kwenguva refu. Zvese zvinoenda kune izvi - kusvika patinopinda uye, pasina kudzvanya chero chinhu, tora zvatinoda (uye tive mapenzi zvachose, nekuti kugona kwedu kusarudza kwakanyangarika zvachose).
Kufurira kushambadzira
Π: - Mhoro. Zita rangu ndiKonstantin. Ndinoda kusimudza mubvunzo pamusoro pekukurudzira kushambadzira. Iwe unoziva here chero masisitimu anobvumira bhizinesi kusarudza akakodzera blogger yebhizinesi zvichienderana nedzimwe nhamba yedata uye zvichingodaro? Uye izvi zvinoitwa pazvikonzero zvipi?
OH: - Hongu, ini ndichatanga kubva kure uye pakarepo nditi dambudziko neaya matekinoroji nderekuti hungwaru hwese hwekunyepedzera mukushambadzira hwave semufambi wetambo: kuruboshwe kune makambani makuru ane mari yakawanda, uye mukati. Chero zvazvingava zvese zvichashanda kwavari kushanda nekuti mishandirapamwe yavo yekushambadzira inonangana nekungoona; kune rumwe rutivi, kune akawanda mabhizinesi madiki ayo izvi zvisingashande, nekuti ane data rakawanda. Kusvika ikozvino, kushanda kwenyaya idzi kune imwe nzvimbo pakati.
Kana patova nemabhajeti akanaka, uye basa nderekugadzirisa mabhajeti aya nenzira kwayo (uye, mumusimboti, patova nedata rakawanda)β¦ Ndinoziva masevhisi akati wandei, senge Getblogger, inoita kunge ine algorithms. Kutaura chokwadi, ini handina kudzidza aya algorithms. Ndinogona kukuudza nzira yatinoshandisa kutsvaga vatungamiriri vepfungwa kana tichida kupa chipo kune vamwe vanaamai.
Isu tinoshandisa metric inonzi Content Distribution Time. Inoshanda seizvi: iwe unotora munhu ane vateereri vauri kuongorora, uye iwe unofanirwa kurongeka (somuenzaniso, kamwe chete maminetsi e5) kuunganidza ruzivo pane imwe neimwe positi, ndiani akaifarira, akataura nezvazvo, zvichingodaro. Nenzira iyi, iwe unogona kunzwisisa panguva ipi panguva iyo munhu wega wega muvateereri vako akataurirana nezvako. Dzokorora oparesheni iyi kune mumwe nemumwe mumiriri wevateereri vake, uye nekudaro, uchishandisa metric yeavhareji yenguva yekuparadzira zvemukati, inogona, semuenzaniso, kuve neruvara mune yakakura network girafu yevanhu ava uye kushandisa metric iyi kuvaka masumbu.
Izvi zvinoshanda chaizvo kana tichida, semuenzaniso, kuwana vanaamai gumi nevashanu vanochengeta maonero avo eruzhinji pane mumwe mukadzi.ru. Asi uku ndiko kuita kwakaoma kwehunyanzvi hwekuita (kunyangwe zvakangodaro chete zvinogona kuitwa muPython). Chinonyanya kukosha ndechekuti dambudziko rine pesvedzero yekushambadzira mumasangano makuru ekushambadzira nderekuti ivo vanoda makuru, anotonhorera, anodhura mablogiki asingashandire shit. Ikozvino, mhando yemotokari inoda kutengesa chimwe chigadzirwa kuburikidza nemumwe mutungamiri wepfungwa - ivo vanofanirwa kushandisa auto blogger kwekupedzisira, nekuti vateereri vevakadaro vakatotenga mota, kana kuti vanoziva chaizvo rudzi rwemota yavanoda, vanongogara uye vanotarisa. pamota dzinotonhorera. Pano zvakakosha kuti usapotsa kuongororwa kwevateereri vemunhu pachake.
Marketing bots
Π: - Ndiudze, ingani mabhoti pasocial network anokanganisa kuunganidzwa kweruzivo uye hunhu hwayo?
OH: - Chinhu chinonakidza zvakadaro ne bots. Akachipa bots ari nyore kuziva - ivo vangave vane zvakafanana zvemukati, kana ishamwari kune mumwe nemumwe, kana ivo vari mune imwecheteyo network. Kune zvakare nzira dzekubata neakaoma bots. Kana kuti urikubvunza dambudziko kuti ungabatanidza sei munhu kune fake yake?
Π: -Ruzivo rwemhando yepamusoro ruchave rwunobuda nemarara aya ese?
OH: - Pano inoshanda nenzira iyi: nekuda kwekuti kune huwandu hukuru hwe data (somuenzaniso, kune rumwe rudzi rwekutsvaga kwekutengesa), yose iyi riffraff inogona kungokandwa kunze. Ndiko kuti, zviri nani kukanda kunze zvishoma vanhu chaivo kupfuura kutora bots, nokuti hazvina maturo kuti varatidze chero kushambadzira. Asi kana iwe ukaunganidza metrics, semuenzaniso, kudyidzana nemabhana kana masisitimu ekurudziro, maakaundi akadaro anogona kukandwa kunze.
Parizvino pamasocial network, pane angangoita matanhatu muzana evatambi chaiwo kana kungosiiwa mapeji kana ma introverts, ayo algorithms "anofanana" se bots. Kana iri yekubatanidza munhu nekunyepedzera kwake, pano, zvakare, zvese zvakasungirirwa pakuti munhu wacho achakurumidza kana kuti gare gare kukanganisa, uye chinhu ndechekuti maitiro emhando yakafanana - zvese account yake chaiyo uye fake yake. Nenguva isipi ivo vachaona zvakafanana zvirimo kana chimwe chinhu.
Pano zvose zvinouya kwete kuhuwandu hwekukanganisa, asi kuhuwandu hwenguva inodiwa kuti uone munhu akavimbika. Kune mumwe munhu anogara ne Instagram yavo, ino nguva yekuzivikanwa yakavimbika inodzika kusvika kumaminetsi mashanu. Kune vamwe - nemwedzi mitanhatu kusvika kusere.
Kuna ani uye sei kutengesa data?
Π: - Mhoro. Ndiri kufarira kuziva kuti data inotengeswa sei pakati pemakambani? Semuenzaniso, ndine application yaunogona kuziva (kune mugadziri) kuti munhu anoenda kupi, ndezvipi zvitoro zvaanoenda, uye mari yaanoshandisa ikoko. Uye ini ndinofarira kuziva kuti, ngatitii, ndinogona kutengesa data nezvevateereri vangu kuzvitoro izvi kana kuisa data rangu mune imwe hombe dhatabhesi uye kubhadharwa?
OH: - Kana zviri zvekutengesa data zvakananga kune mumwe munhu, iwe nevamwe vese maive pamberi peOFD - fiscal data operators, vakazvivakira nehungwaru pakati pekutamiswa kwecheki neHofisi yeMutero uye vave kuyedza kutengesa data kumunhu wese. Chokwadi, ivo vakapaza iyo yese mobile analytics musika. Muchokwadi, iwe unogona kumisa application yako, semuenzaniso, iyo Facebook pixel, yayo DMP system; ipapo shandisa vateereri ava kutengesa. Semuenzaniso, iyo "May Target" pixel. Ini handizive kuti ndeupi rudzi rwevateereri iwe, iwe unofanirwa kunzwisisa. Asi chero zvakadaro, unogona kubatanidza chero muYandex kana Changu Target, ayo ari makuru eDMP masisitimu.
Iyi inyaya inonakidza. Dambudziko chete nderekuti unovapa traffic yese, uye ivo, sekuchinjana, vanozotora pavari kuita mari yetraffic iyi. Vanogona kana kusakuudza kuti vanhu gumi vakashandisa vateereri vako. Naizvozvo, kungave iwe unovaka yako wega network yekushambadzira, kana iwe unozvipira kune hombe DMPs.
Ndiani achakunda - muimbi kana techie?
Π: -Mubvunzo uri kure zvishoma kubva kune tekinoroji chikamu. Zvakanzi pamusoro pekutya kwevashambadziri pamusoro pekuuya kwevanhu vakawanda vasina basa. Pane imwe mhando yemakwikwi emakwikwi pakati pekugadzira kushambadzira (ava vakomana vakauya nekushambadzira huku, Volkswagen advertising, inoratidzika) uye avo vanobatanidzwa muBig Data (vanoti: ikozvino tichangotora data rese uye kuendesa kushambadzira kwakanangwa kune munhu wese)? Semunhu anobatanidzwa zvakananga, ndeupi maonero ako pamusoro pekuti ndiani achakunda - muimbi, nyanzvi, kana kuti pachava nemhando ye synergistic effect?
OH: β Teerera, zvakanaka, vanoshanda pamwe chete. Mainjiniya havauye nehunyanzvi. Avo vanogadzira havagadziri vateereri. Pane imwe mhando yenyaya yakawanda pano. Matambudziko chaiwo ari kune avo vanogara uye vanodzvanya mabhatani, kune avo vanoita "tsoko basa", vachidzvanya chinhu chimwe chete zuva nezuva - ava ndivo vanhu vachanyangarika.
Asi avo vanoongorora data vanozogara varipo, asi mumwe munhu anofanira kugadzirisa iyi data. Mumwe munhu achafanirwa kuuya nemifananidzo iyi, idhirowe. Muchina haugone kuuya nehunyanzvi hwakadaro! Uku kupenga chaiko! Kana kufanana, semuenzaniso, kushambadzira kwehutachiona hweCarprice, iyo, nenzira, yakashanda zvakanaka kwazvo. Rangarira, pakanga paine iyi paYouTube: "Itengese kuCarprice," inopenga zvachose. Ehe, hapana neural network inoburitsa nyaya yakadai.
Kazhinji, ini ndiri mutsigiri wekuti havasi vanhu vanozorasikirwa nemabasa avo, asi vachave nenguva shoma shoma, uye vachakwanisa kushandisa nguva iyi yekusununguka pazvidzidzo zvavo.
Primitive advertising ichapera
Π: - Kazhinji, kushambadzira kunoratidzwa, mabhenji - kazhinji, kunyange kutengesa zvinyorwa hazvina kunyorwa ipapo: "Unoda mahwindo - tora!", "Unoda chimwe chinhu - tora!", ndiko kuti, hakuna kusika ikoko zvachose.
OH: -Kushambadza kwakadaro kuchafa, hongu, munguva pfupi kana gare gare. Izvo zvichafa kwete zvakanyanya nekuda kwekuvandudzwa kwetekinoroji, asi nekuda kwekusimudzira iwe neni.
Zviri nani kusanganisa zvakakosha nezvisina basa
Π: - Ndiri pano! Ndine mubvunzo nezve kuyedza kwawakati hakuna kukuitira (neiyo recommender system). Sekuona kwako, dambudziko ndiro rakasainwa ipapo, sei richikurudzirwa, kana kuti zvese zvakaonekwa nemushandisi zvairatidza kuti zvine basa kwaari? Nokuti ndakaverenga kuedza kwevanaamai, uye kwakanga kusina deta yakawanda zvakadaro, uye kwakanga kusina deta yakawanda kubva paInternet, pakanga pane data chete kubva kune mutengesi wegirosari uyo akafanotaura pamuviri (kuti vaizova vanaamai). Uye pavakaratidza sarudzo yezvigadzirwa zvevanaamai vane pamuviri, vanaamai vakatya kuti vakawana nezvavo zvisati zvaitika. Uye hazvina kushanda. Uye kuti vagadzirise dambudziko iri, vakasanganisa nemaune zvigadzirwa zvine chekuita nechinhu chisina basa zvachose.
OH: "Isu takanyatsoratidza vanhu hwaro hwekuti kurudziro dzakaitwa kuti tinzwisise mhinduro yavo. Chaizvoizvo, apa ndipo pakazvarwa pfungwa yekuti vanhu havafanire kuudzwa kuti izvi ndezvimwe zvinhu zvine basa repamusoro kwaari.
Hongu, nenzira, kune nzira yekuvasanganisa nevasina basa. Asi pane zvakapesana: dzimwe nguva vanhu vanouya vopindirana nechigadzirwa ichi chisina basa - zvinongoerekana zvaitika, modhi dzinoputsika uye zvinhu zvinotowedzera kuoma. Asi izvi zviripo. Uyezve, makambani mazhinji nemaune, kana vachiziva kuti mumwe munhu ari kugadzirisa data ravo (mumwe munhu anogona kuba zvakabuda kubva kwavari), dzimwe nguva vanozvisanganisa kuti vagozoratidza kuti hauna kutora data kubva kuhurongwa hwayo hwekukurudzira, asi kubva iyo inonzi Yandex.Market.
Ad blockers uye chengetedzo yebrowser
Π: - Mhoro. Wataura Ghostery uye Adblock. Unogona here kutiudza kuti matracker akadaro anoshanda sei kazhinji (zvichida zvichienderana nenhamba)? Uye wanga uine chero maodha kubva kumakambani: ivo vanoti, ita shuwa kuti kushambadzira kwedu hakugone kuvharwa neAdblock.
OH: -Isu hatibate zvakananga mapuratifomu ekushambadzira - chaizvo kuti vasabvunze kuita kuti kushambadzira kwavo kuonekwe kune wese munhu. Ini pachangu ndinoshandisa Ghostery - ndinofunga ndeyekuwedzeredza kwakanyanya. Iye zvino mabhurawuza ese ari kurwira kuvanzika: Mozilla yakaburitsa boka remhando dzese dzekuvandudza, Google Chrome ikozvino yakachengeteka zvakanyanya. Vese vanovhara zvese zvavanogona. "Safari" yakatodzima "Gyroscope" nekukasira.
Uye maitiro aya, ehe, akanaka (kwete kune avo vanounganidza data, kunyangwe ivo vakabuda mazviri), nekuti vanhu vakatanga kuvharira makuki. Wese aive nemasevhisi ekushambadzira akarangarira tekinoroji inoshamisa senge browser zvigunwe - aya maalgorithms anogamuchira makumi matanhatu akasiyana paramita (screen resolution, vhezheni, akaiswa mafonti) uye zvichibva paari vanoverenga yakasarudzika "ID". Ngatienderere mberi kune izvi. Uye mabhurawuza akatanga kunetseka neizvi. Kazhinji, iyi ichave isingaperi hondo yetitans.
Iyo yazvino kuvandudza Mozilla yakachengeteka zvakanyanya. Iyo inochengetedza chero makiki uye inoseta hupenyu hupfupi. Kunyanya kana ukabatidza "Incognito", hapana anokuwana zvachose. Mubvunzo ndewokuti zvichave zvisingaite kuisa mapassword mumasevhisi ese.
Ndekupi psychotyping uye physiognomy inoshanda uye isingashande?
Π: β Arthur, ndinokutendai zvikuru nokuda kwehurukuro. Iniwo ndinofarira kutevera zvidzidzo zvako paYouTube. Iwe wakataura kuti vatengesi vari kuwedzera kushandisa kushandisa psychotyping uye physiognomy. Mubvunzo wangu ndewekuti: ndeapi mhando dzemhando dzinoshanda mairi? Kutenda kwangu ndekwekuti izvi zvakakodzera FMCG chete. Semuenzaniso, kusarudza mota ndeye ...
OH: - Ndinogona kudhawunirodha painonyatsoshanda. Izvi zvinoshanda mumhando dzose dzenyaya dzakadai se "Amediateka", TV series, mafirimu nezvimwe zvakadaro. Izvi zvinoshanda nemazvo mumabhangi uye zvigadzirwa zvebhangi, kana isiri iyo premium segment, asi ese marudzi emakadhi evadzidzi, mapurani ezvirongwa - izvo zvinhu zvemhando. Izvi zvinoshanda chaizvo mu FMCG uye ese marudzi ese ePhones, majaja, zvese izvi crap. Izvi zvinoshanda zvakanaka mu "amai uye pop" zvigadzirwa. Kunyangwe ini ndichiziva kuti mukubata hove (kune musoro wakadaro) ... Pakave nezviitiko nevabati vehove kakawanda - havangambovi vakapatsanurwa zvakavimbika. Handizivi kuti sei. Imwe mhando yekukanganisa kwenhamba.
Izvi hazvishande zvakanaka nevatyairi vemotokari, nezvishongo, kana nezvimwe zvinhu zvemumba. Muchokwadi, hazvishande zvakanaka nezvinhu izvo vanhu vaisambonyora nezvazvo pasocial media - unogona kuzvitarisa nenzira iyi. Kubvumirana, nekutenga muchina wekugeza: heino nzira yekunzwisisa kuti ndiani ane muchina wekugeza uye ndiani asina? Zvinoita sekuti munhu wese anazvo. Unogona kushandisa data reOFD - ona kuti ndiani akatenga chii achishandisa marisiti, uye enzanisa nevanhu ava vachishandisa marisiti. Asi kutaura zvazviri, pane zvinhu zvausingazombotaura nezvazvo, semuenzaniso, pa Instagram - zvakaoma kushanda nezvinhu zvakadaro.
Machina anoona manomano sechiverengero stuffing.
Π: - Ndine mubvunzo pamusoro pekunongedza. Zvinogoneka here (kana kuti ivo vanongoerekana vavapo) yeane mamiriro asina kujairika anozvipikisa mune zvese: kutanga iye Googles "yakanakisa gyms", uye ipapo iye Googles "10 nzira dzekusaita chinhu"? Uye ndizvo zvazviri mune zvose. Ko kunanga kunogona kuchengeta chinyorwa chechimwe chinhu chinozvipikisa here?
OH: -Mubvunzo wega pano ndeuyu: kana wanga uchishandisa Google kwemakore maviri, wakazviudza zvese zvaungagona nezvako, uye zvino gadza plugin yako inozonyora zvakafanana zvisina tsarukano mibvunzo, saka, hongu, kubva kune manhamba iwe kwanisa kunzwisisa - zvauri kuita izvozvi ndezvehuwandu hwehuwandu, uye iyi inyaya yekupepeta. Kana iwe uchida, nyoresa account nyowani, asi huwandu hwekushambadzira hauzochinja. Anozongo shamisa. Kunyange zvazvo achiri kushamisa.
Dzimwe ads π
Ndinokutendai nekugara nesu. Unoda zvinyorwa zvedu here? Unoda kuona zvimwe zvinonakidza zvemukati? Titsigire nekuisa odha kana kukurudzira kushamwari, , yakasarudzika analogue yekupinda-level maseva, iyo yakagadzirwa nesu kuti iwe: (inowanikwa neRAID1 uye RAID10, kusvika ku24 cores uye kusvika ku40GB DDR4).
Dell R730xd 2 nguva yakachipa muEquinix Tier IV data center muAmsterdam? Chete pano muNetherlands! Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - kubva pamadhora makumi mapfumbamwe nemapfumbamwe! Verenga nezve
Source: www.habr.com