Arthur Khachuyan: "Real Big Data mukushambadzira"

Musi waKurume 14, 2017, Arthur Khachuyan, CEO weSocial Data Hub, akataura pahurukuro yeBBDO. Arthur akataura nezve hungwaru hwekutarisa, kuvaka maitiro emhando, kuziva mafoto uye vhidhiyo zvemukati, pamwe nemamwe maturusi eSocial Data Hub uye tsvagiridzo inobvumidza iwe kunanga vateereri uchishandisa masocial network uye Big Data matekinoroji.

Arthur Khachuyan (zvino – AH): - Mhoro! Mhoroi mose! Zita rangu ndinonzi Arthur Khachuyan, ndinomhanya nekambani yeSocial Data Hub, uye isu takabatikana mune dzakasiyana siyana dzinonakidza ongororo yezvakavhurika data masosi, ruzivo minda uye kuita marudzi ese ekutsvaga kunonakidza uye zvichingodaro.

Uye nhasi vatinoshanda navo kubva kuBBDO Group vakatikumbira kuti titaure nezve tekinoroji yemazuva ano yekuongorora data hombe, hombe uye kwete yakakura data yekushambadzira: mashandisirwo ayo, ratidza mimwe mienzaniso inonakidza. Ndinovimba uchabvunza mibvunzo munzira, nekuti ini ndinogona kufinha uye kusaburitsa hunhu uye nezvimwe, saka usanyara.

Chaizvoizvo, iwo madhairekitori makuru, kwakamboshandiswa imwe mhando ye "pedyo-hombe-data" mhinduro, ese akajeka - uku kutariswa kwevateereri, kuongorora, kuita imwe mhando yekuongorora kushambadzira kushambadzira. Asi zvinogara zvichinakidza kuti ndeapi mamwe data anogona kuwanikwa, ndeapi mamwe zvirevo anogona kuwanikwa mushure mekushandisa ongororo.

Nei tichida tekinoroji yekushambadzira?

Tinotangira papi? Chinhu chinonyanya kuoneka kushambadza pasocial network. Nhasi ndakaibvisa mangwanani: nokuda kwechimwe chikonzero VKontakte inofunga kuti ndinofanira kuona ichi chiziviso ... Zvingave zvakanaka kana zvakaipa mubvunzo wechipiri. Isu tinoona kuti ini ndinowira muchikamu chevanyoreri:

Chinhu chekutanga uye chinonyanya kufadza chinogona kutorwa sekugadzirisa teknolojia ... Chinhu chekutanga chandaida kusarudza tisati tatanga kutsanangura mazwi: chii chakazaruka data uye chii chikuru data? Nokuti vanhu vose vane kunzwisisa kwavo pachavo panyaya iyi, uye ini handidi kuisa mazwi angu kune ani zvake, asi ... Kungoitira kuti pave pasina kupesana.

Ini pachangu, ndinofunga yakavhurika data ndiyo yese yandinogona kusvika pasina chero login kana password. Iyi iprofile yakavhurika pasocial network, iyi ndiyo mhedzisiro yekutsvaga, aya maregistries akavhurika, etc. Big data, mukunzwisisa kwangu, ndinozviona seizvi: kana iri data plate, ibhirioni mitsara, kana iri imwe mhando. yekuchengetedza faira, pane imwe nzvimbo petabyte yedata. Iyo yese mune yangu terminology haisi yakakura data, asi chimwe chinhu chakadaro.

High-chaiyo profiling uye profil scoring

Handei muhurongwa. Chinhu chekutanga uye chinonyanya kunakidza chinhu chaunogona kuuya nacho kubva pakuongorora yakavhurika data masosi ndeyepamusoro-chaiyo profiling uye profil scoring. Ichi chii? Iyi inyaya iyo yako social network account inogona kufanotaura kwete chete zvauri, kwete zvaunofarira chete.

Asi ikozvino, nekubatanidza kwakasiyana masosi, unogona kunzwisisa avhareji nhanho yemuhoro wako, marii eimba yako, uye kwairi. Uye iyi data yese inogona kushandiswa chaizvo kubva kune iripo nzira. Semuenzaniso, kana iwe ukatora account yako pasocial network, tarisa, toti, kwaunogara, kwaunoshanda; nzwisisa kuti kambani yaunoshandira iri chikamu chipi chebhizinesi; dhawunirodha mabasa akafanana kubva kuHH uye "Superjob" kana uri muongorori, maneja, nezvimwe; tarisa kwaunogara (base, taura CIAN), nzwisisa kuti imarii kuhaya imba munzvimbo ino, kuti imarii kutenga imba munzvimbo ino, fungidzira kuti imarii yaunowana. Kupfuurirazve, uchishandisa masocial network ako, unogona kunzwisisa kuti inguvai yaunofamba, kwauri, uye kuti wakavimbika sei kune waunoshandira.

Saizvozvo, kubva kune yakakura kudaro nhamba yema metrics tinogona kuita chero chatinoda. Tinogona kukuzivisa kune chigadzirwa chaunofarira iwe. Unogona kufungidzira chitoro chendaneti? Unoenda ikoko - ichi chitoro chepamhepo chinobata account yako pasocial network uye chinokuudza: "Masha, uchangorambana nemukomana wako, hezvino zvimwe zvigadzirwa zvako." Iri harisi ramangwana riri pedyo...

Ko geolocation yemunhu inotemwa sei?

Mhinduro kumibvunzo kubva kuvateereri:

• Kazhinji, 80% yeese macheki anoonekwa senzvimbo chaiyo yekugara. Asi kune vanhu vasingatarise chero kupi zvako, pane zvakawanda zvingasarudzwa: kana cheki-in, kana geolocation, kana iyi kuongororwa kwezvinyorwa uye zvinyorwa zvenguva yose apo munhu akanyora chimwe chinhu ... Uye pane imwe nzvimbo, chimwe chinhu chichabuda sekuti "Ndinoda kutenga chitambi pedyo neAkademicheskaya" kana kuti "Nguva pfupi yapfuura ndakaona graffiti yakashata pamadziro pano." Izvi zvinoreva kuti, kune vangangosvika makumi masere kubva muzana yevanhu, geolocation yavo, nzvimbo yavo yebasa uye nzvimbo yavo yekugara inogona kutsanangurwa uchishandisa data kana metadata inogona kuunganidzwa kubva pasocial network.

  Uku, zvakare, kuongororwa kwezvinyorwa. Nenzira yakapusa, uku ndiko ongororo yekutarisa-mukati uye geolocation mumasocial network, ayo asingadzime jpeg metadata (unogona kuona chimwe chinhu kubva mairi). Asi kune vanhu vakasara, izvi zvinowanzova nhepfenyuro yemashoko: kana munhu "anopenya" nzvimbo yake paanonyora nezvechimwe chinhu, kana kuti "anopenya" foni yake, iyo iwe unogona kuwana imwe yekushambadzira kwake paAvito kana nhoroondo yake pa " Auto RU". Kubva pane iyi data, unogona kusanganisa (somuenzaniso, "Ndiri kutengesa motokari pedyo neMayakovskaya") uye zvichida kufunga izvi.

• Vanhu vanowanzotumira izvi pasocial media. Isu tinoshanda chete neakavhurika masosi uye pano tiri kutaura chete nezve akavhurika masosi. Vanowanzo budisa zviziviso, ndiko kuti, muzvikamu makumi matanhatu kubva muzana, nyaya inonyanyozivikanwa apo vanhu “vakaratidza” nhamba dzavo dzenharembozha dziri kushambadza kutengeswa kwechimwe chinhu. Pamwe mune mamwe mapoka munhu anonyora ("Ndinotengesa ichi kana icho apo"), kana kuenda kune imwe nzvimbo.

  Ehe! Vanowanzo kutaura senge: “Ndipindure kana nditumire SMS, fonera nhamba yangu. Izvi zvinowanzoitika kune vanhu vanotengesa chimwe chinhu, kutenga chimwe chinhu pasocial network, kutaurirana nemumwe munhu ... Naizvozvo, uchishandisa nhamba iyi unogona kubatanidza chimiro chake paCIAN kwairi, kana akamboburitsa chimwe chinhu, kana, zvakare, Avito. Aya angori anonyanya kufarirwa, epamusoro masosi, ichave mberi - aya Avito, CIAN uye zvichingodaro.

• Izvi zvinoreva online chitoro. Inotevera ichava tekinoroji yekuzivikanwa kwechiso uye kufananidzwa kweprofile (tichataura nezvazvo). Zvichinyatso dzidziso, izvi zvinogona kushandiswa kuchitoro chisina Indaneti. Uye kazhinji, kurota kwangu kukuru ndekwekuti kana mabhenji emumugwagwa achionekwa, paunofamba kupfuura kamera, "inoteya" chiso chako. Asi nyaya iyi icharambidzwa nemutemo nekuti kutyora bumbiro remutemo. Ndinovimba kuti zvichaitika nokukurumidza kana kuti gare gare.
• Kubva pane zvakaitika kwauri. Kazhinji, kana munhu akakunyorera chimwe chinhu, iwe unoshanda pane zvimwe zvinhu kubva muupenyu hwake zvausingafaniri kunge uchiziva ... Vanhu kazhinji vanotya. Asi! Zvichienderana nehuwandu hwazvino, huwandu hweakavharwa maakaundi pasocial network hwadzikira ne14%. Huwandu hwema fakes huri kuwedzera, huwandu hweakavhurika maakaunti huri kukura - vanhu vari kuwedzera kuenda kuvhurika. Ini ndinofunga kuti mumakore 3-4 ivo vanozomira kuita zvine simba kune chokwadi chekuti mumwe munhu anoziva ruzivo nezvavo izvo zvavasinga fanire kuziva. Asi zviri nyore chaizvo kuwana nekutarisa kumadziro ake.

Chii chinogona kutorwa munzvimbo dzakavhurika?

Pane rondedzero yezvinhu izvo zvinogona kunzwisiswa nekuvimbika kwakanyanya kubva kune akavhurika masosi. Muchokwadi, kune mamwe akawanda akasiyana metrics; zvinoenderana nemutengi wekutsvaga kwakadaro. Pane imwe HR agency inofarira kuti unopika pasocial network kana kumwewo munzvimbo yeruzhinji. Mumwe munhu anofarira kuti unoda here zvinyorwa zveNavalny kana, ukuwo, zvinyorwa zveUnited Russia, kana imwe mhando yezvinonyadzisira - zvinhu zvakadaro zvinowanzoitika.

Iwo makuru ndiwo maitiro emhuri, mutengo unofungidzirwa wefurati, imba, kutsvaga mota, zvichingodaro. Kubva pane izvi, vanhu vanogona kugoverwa mumapoka evanhu. Ava ndivo vashandisi veMoscow Tinder, zvavari (maererano nemifananidzo yavo inowanikwa pamaakaundi avo eFacebook); zvichibva pane zvavanoda, vakakamurwa kuva mapoka akasiyana-siyana evanhu:

Kana tikaswedera pedyo nekushambadza, saka tabva zvishoma nezvishoma kubva kune yakajairwa advertising tarisiro, paunosarudza paVKontakte kuti unofarira varume vane makore gumi nemasere vakanyoresa kune mamwe mapoka. Ndine uyu mufananidzo unotevera, ndichakuratidza ikozvino:

Chinonyanya kukosha ndechokuti akawanda emabasa emazuva ano anoongorora, mumitemo, vanhu vanoongorora masangano evanhu, vanoita basa rekuongorora zvido ... Chinhu chekutanga chinouya mupfungwa dzevanhu ndechekuongorora mapoka epamusoro evanyori vavo. Zvichida izvi zvinoshanda kune vamwe, asi ini pachangu ndinofunga kuti hazvina kunaka. Sei?

Zvaunoda zvinounganidzwa nekuongororwa

Zvino tora mafoni ako, tarisa mapoka ako epamusoro - pachave neanopfuura makumi mashanu muzana emapoka awakatokanganwa nezvawo, iyi imhando yezvinyorwa izvo zvisina basa kwauri. Iwe hauzvipedze zvachose, asi zvakadaro sisitimu inokutevera zvinoenderana navo: kuti iwe wakanyoresa kukubika, kune mamwe mapoka anozivikanwa. Ndokunge, iwe unotyora sisitimu inoongorora chimiro chako, uye zvaunofarira hazvizokodzerwe.

Kuenderera mberi... Chii chiripo? Tinofungidzira zviri kuitwa nevamwe vanhu. Mune maonero edu, nzira yakakwana yekuongorora zvido zvevashandisi ndeyekuda. Semuenzaniso, paVKontakte hapana vanofarira kudya, uye vanhu vanofunga kuti hapana anoziva zvavanoda. Ehe, zvimwe zvezvinofarirwa zvinounzwa pa Instagram, tinoona chimwe chinhu paFacebook, asi zvakawanda zvemukati mune mamwe mapoka hazvitepfenyure izvi mune zvakajairika feed, uye vanhu vanogara uye vanofunga kuti hapana achaziva zvavanoda.

Uye nekuunganidza zvimwe zvemukati zverumwe rudzi runotifadza, kuunganidza zvigaro izvi, kuunganidza izvi zvinofarirwa, totarisa munhu uyu tichishandisa dhatabhesi iyi, tinogona kuona nehupamhi hwepamusoro kuti ndiani, magumo ake, chii chaanofarira. Muise chaizvo mune rimwe boka revanhu uye taurirana naye.

Kutenga motokari kunochinja maitiro

Ndine muenzaniso wakadaro. Ini ndichakurumidza kuita chengetedzo kuti mienzaniso yangu iri pedyo-yekushambadzira uye padyo-yekushambadzira, nekuti, iwe unoziva, mazhinji kesi anodzivirirwa neNDA uye zvichingodaro. Asi pachange paine zvinhu zvakawanda zvinofadza. Saka, nyaya nevanhu ava: ava varume vakatenga mota pakati pa2010 na2015. Kuchinja kwakaita magariro avo pamhepo kunoratidzwa neruvara. Chikamu chevasikana pakati pevanyoreri chakachinja, ndakanyorera ku "boyish" mapeji eruzhinji, ndakawana anogara achifambidzana naye zvepabonde ...

Chinhu ichi chose chakaputswa nemhando yemota uye nhamba yevanhu. Kubva pano unogona kutora mhedziso dzakawanda dzinonakidza nezve maitiro evanhu uye kuti zvese zvinoshanda sei. Ndinogona kutaura kuti Porsche Cayenne uye yakasimwa Priora inenge yakafanana maererano nehuwandu hwevateereri vanokwezva. Hunhu hwevateereri ava uye maitiro avo akasiyana, asi huwandu hwacho hunenge hwakafanana. Mhedziso yaunogona kutora kubva pano ndiyo chero yaunoda, padyo nemusika wako. Kana ukatengesa Audi, unoita sirogani "Tenga Audi uye utize kubva kuvabereki vako!" zvichingoenda zvakadaro.

Hongu, uyu muenzaniso unosetsa wekuti maitiro evanhu anoenderana nekuongororwa kwevanoda, zvichibva pakuti nderipi boka ravanoenda kwariri, ndezvipi zvemukati zvavanoongorora - neinenge 100% mukana zvinoita kuti zvive pachena kuti ndiwe ani. Nekuti kana iwe usingakwanise kuwana network traffic uye usingaverenge mameseji ega, zvinofarirwa zvichagara zvichikuudza kuti munhu uyu ndiani - mukadzi ane pamuviri, amai, murwi, mupurisa. Uye kwauri, semunhu anogona kushambadza, uku kurova kukuru pane chinangwa.

Mhinduro kumibvunzo kubva kuvateereri:

• Koramu yega yega nhamba yevanhu vari mumotokari iyi; kuti maitiro avo akachinja sei. Tarisa: vanhu vakatenga Porsche Cayenne - vanenge 550 vanhu (yero), chikamu chevasikana pakati pevanyoreri chakawedzera.
• Muenzaniso ndeye vashandisi vesocial network "Vkontakte", "Facebook", "Instagram" kubva 2010 kusvika 2015. Kujekeswa chete: mota dzakasarudzwa pano ndidzo dzinogona kuzivikanwa mumifananidzo ine zvinopfuura 80% chokwadi uchishandisa mamwe maturusi.
• Nokufamba kwenguva, motokari yake (zvakanaka, kureva, kwete yake, tinosiya izvozvo kumasocial network)... Kwenguva yakati, munhu aigara achitorwa mifananidzo nemotokari, aiva nayo, zvinyorwa. akasiyana, mapikicha acho aibva kumakona akasiyana, zvichingodaro . Pachava nemufananidzo wekuti vanhu vari kutora mapikicha ane motokari dzipi uye ... Hongu, uyu ndiwo mubvunzo wechipiri - kuvimba mune data network network.
• Sezvo isu takazviunza, zvinosuruvarisa, social media data haisi nguva dzose yakarurama. Vanhu havawanzodi kuburitsa ruzivo rwavo. Ini pachangu, ndakaita chidzidzo chakadaro: ndakaenzanisa nhamba yevakapedza kudzidza kumayunivhesiti eMoscow nenhamba yevanhu vakanyoreswa pasocial network. Paavhareji, 60% vanhu vakawanda vakanyoreswa pasocial network - vakapedza kudzidza kuMoscow State University mune rimwe gore mune mamwe hunyanzvi - kupfuura varipo chaizvo. Saka hongu - pane, zvakasikwa, chikamu chezvikanganiso pano, uye hapana anovanza. Pano isu tinongotora sehwaro idzo mota dzinogona kuzivikanwa neinopfuura 80% mukana.

Rondedzero yezvinyorwa zvekudzidziswa kwemuenzaniso

Heino rondedzero yemanyuko anogona kushandiswa, ayo anoshandiswa kuona nechivimbo chikuru chimiro chenzanga chemunhu, zvaari.

Isu tinotora chimiro kubva pasocial network, kubva kuCIAN - mutengo wefurati ungangoita, "Musoro-Muvhimi", "Superjob" - iyi ndiyo muhoro wepakati wemunhu akapihwa. Ndinovimba hapana vamiriri veHead Hunter pano, nekuti vanofunga kuti hazvina kunaka kutora iyi data kubva kwavari. Nekudaro, iyi ndiyo avhareji yemuhoro mune mamwe matunhu kune mamwe marudzi ezviitiko zvevacancy.

"Avito", "Avto.ru": kazhinji vanhu, kana foni yavo yakavhenekerwa, ivo vanove nayo (mune nhamba huru yezviitiko) chimwe chinhu pa "Avito", kana pa "Avto.ru", kana pane dzimwe nzvimbo dzakawanda kubva kwaunogona kunzwisisa kuti ndivanaani. Kana stroller kana motokari yakatengeswa pane iyi nhamba yefoni ... Rosstat uye Unified State Register of Legal Entities vachiri mamwe marejista nerubatsiro rwaunogona kuisa kambani inoshandira - maererano neimwe nzira, maererano nemuenzaniso uyo chero munhu anogona kuseta (iwe unogona kuverengera kuona mari yemunhu uyu nezvimwewo).

Tinder inobatsira kuunganidza data pamusoro pemamiriro evanhu

Uyezve, pane chinhu chinonakidza chakadaro (nemwewo, chinosekesa muchidzidzo) - izvi, zvakare, kuunganidzwa kwedata kubva kuMoscow Tinder uchishandisa bots yeTinder iyi. Chinhambwe chekuenda kuvanhu chakatemwa, uyezve nzvimbo yavo yekufungidzira yakatemwa.

Chinangwa chechidzidzo ichi chaive chekuona nhamba yeakaunti yeTinder munharaunda yemasangano ehurumende - muDuma, hofisi yemuchuchisi, zvichingodaro. Asi iwe, semushambadziri, unogona kufungidzira chero chaunoda: inogona kuva, semuenzaniso, Starbucks kana mumwe munhu ... Ndiko kuti, nhamba yevanhu paTinder vanonwa kofi kubva kwauri, kuronga chimwe chinhu, vari muzvitoro. Nezve iyi geolocation: izvi zvinogona kuitwa nechero sevhisi.

Mhinduro kumubvunzo kubva kuvateereri:

• Tinder? Hauzivi? Tinder ndeyekufambidzana app kwaunotarisa kuburikidza nemifananidzo (kuruboshwe-kurudyi), uye iyi app inokuratidza iwe chinhambwe kumunhu. Kana iwe ukawana chinhambwe kumunhu uyu kubva kunzvimbo nhatu dzakasiyana, unogona kuita (+ 5-7 metres) kuona nzvimbo. Muchiitiko ichi, kuti usarudze munharaunda yehofisi yemuchuchisi kana State Duma, hazvisi zvakaoma. Asi zvakare, inogona kunge iri chitoro chako, inogona kuve chero chinhu.

Semuenzaniso, kare, kare kare takanga tine nyaya yakadai (kwete yekudzidza), patakagamuchira kubva kune imwe yevashandi vemafoni data pamusoro pehuwandu hwemotokari, data pamusoro pehuwandu hwekufamba kwema cellular points, uye ruzivo rwese urwu rwakanga rwakasimudzwa. pazvikwangwani zvezvikwangwani zviri mumigwagwa mikuru . Uye basa remushandisi wenhare ndere kuona kuti vangani vanhu vari kupfuura uye vanogona kuona iyi bhodhi yekushambadzira.

Kana pane mabhidhibhodhi advertising nyanzvi pano, unogona kuti: hazvibviri kunzwisisa nepamusoro-kuvimbika - mumwe munhu ari kuuya, mumwe munhu haana kutarisa, mumwe munhu akatarisa ... Zvakadaro, uyu muenzaniso wekuti kune 20 mabhiriyoni emaporigoni e ava muMoscow, paari ndipo pane kuwanda kwevanhu ava paawa yoga yoga mudzimwe nzira... Unogona kuona zvaipfuura nevanhu ava chero nguva uye kufungidzira kuyerera kwevanhu.

Mhinduro kumubvunzo kubva kuvateereri:

• Hapana anopa data rakadaro. Isu takaitisa chidzidzo chakadaro kune mumwe wevashandisi; iyi inyaya yemukati chete, saka, zvinosuruvarisa, haina kuratidzwa nenzira yemifananidzo. Asi kazhinji masangano makuru ekushambadza haana matambudziko ekusangana nemushandisi. Kunyanya muMoscow, kune zvakawanda zvakatangira apo, semuenzaniso, makambani einishuwarenzi anotendeukira kumakambani akaita seGetTaxi, anopa ruzivo rusina munhu nezvezera remutyairi, kuti vanotyaira sei (zvakanaka - zvakaipa, zvisizvo - kwete), kuitira kufanotaura. mitemo uye zvichingodaro. Wese munhu anonetsekana neizvi, asi pane imwe nhanho yemukati, achipa asingazivikanwe data - ndinofunga hapana ane dambudziko rakadaro.

Mufananidzo uye Kuzivikanwa Kwemaitiro

Enderera mberi. Chandinofarira kucherechedzwa kwemifananidzo. Pachave nechidimbu chekutsvaga vanhu nezviso, asi isu kazhinji hatitore chikamu ichi. Isu tinotora kucherechedzwa kwemufananidzo uye kuona zviri mumufananidzo uyu - kugadzirwa kwemota, ruvara rwayo, zvichingodaro.

Ndine uyu muenzaniso unonakidza:

Paive nechidzidzo chakadaro chekutsvaga ma tattoos pama social network akasiyana. Saizvozvo, zvakafanana zvinogona kuiswa kune chero mhando, kune chero mufananidzo unooneka, kunenge chero mufananidzo unooneka. Kune izvo zvisingakwanisi kutsanangurwa zvakavimbika (hatizvitore).

Heinoi yangu yandinoda. Mhando dzemotokari dzinowanzotendeukira kune iri basa, nekuti basa ravo, semuenzaniso, nderekutsvaga varidzi vese veBMW X6, vanzwisise kuti ndivanaani, vakabatana sei kune mumwe nemumwe, zvavanofarira, zvichingodaro. Izvi zvine chekuita nemubvunzo wekuti imota dzipi dzinotorwa mapikicha nevanhu pasocial network.

Pakanga pasina kusefa apa zvachose: chinhu chaiva chavo, motokari yakanga isiri yavo; Ingori kuparara kwemotokari - zera uye zvichingodaro. Asi kucherechedzwa kwemufananidzo kunoshandiswa kazhinji: uku ndiko kutsvaga kwevakadzi vane pamuviri, uye kutsvaga kwechiratidzo chemhando mune imwe mhando yema media media (anotumira chii).

Nyaya yangu yandinofarira (iyo inoshandiswa nemaresitorendi akasiyana-siyana): rudzii rwemaroll anotumirwa pasocial network. Chinhu chinosetsa, asi chokwadi chinokubvumira kuti unzwisise zvinhu zvakawanda zvinonakidza, kutanga, nezvevatengi vako: ndiani akauya kwauri uye nei vakazviita. Nokuti haisi chakavanzika kuti mumabhawa esushi, vanhu vazhinji (ini handizoti "vasikana") vanotora mifananidzo kuitira kuti vatarise, kutora mufananidzo wechimwe chinhu, nezvimwewo.

Iyo brand inogona kutora mukana weizvi. Iyo mhando inofarira mumhando ipi yezvigadzirwa yainoda kutora mifananidzo yakanaka uye kutumira, rudzii rwevanhu vakauya ipapo. Chinhu ichi chinogona kuitwa nechero chinhu, kubva pakudya.

Vhidhiyo pateni kuzivikanwa

Mhinduro kumubvunzo kubva kuvateereri:

• Kwete pavhidhiyo. Isu tinayo mu test mode. Takaedza tekinoroji iyi, asi zvinozoitika kuti ... Inoziva zvese nevhidhiyo zvakanaka, asi isu hatina kuwana application yayo chero kupi. Chisarai. Kunze kwekuongorora kuti yakawanda sei uye ndeapi vhidhiyo blogger vari kutaura pane imwe nzvimbo ... Paiva nekudzidza kwakadaro. Vangani zviso zvavo zvinosangana, kakawanda sei. Asi mabhureki haasati afunga kuti auye nepi izvozvi. Zvichida rimwe zuva richauya.

Zvakare, ichi chikafu, chinogona kuva vakadzi vane pamuviri, varume (kwete pamuviri), motokari - chero chinhu.

Sechisarudzo, paive nekudzidza kweGore Idzva kune imwe media media. Zvakare kure nekushambadzira, asi zvakadaro. Ichi ndicho chikafu chakatsanyirwa nevanhu kuGore Idzva:

Yakaputswawo nezera pano. Iwe unogona kuona kuwirirana kwakadai zvekuti vechidiki vanonyanya kuodha chikafu, vanhu vakuru vanowanzogadzira tafura yechinyakare. Chinhu chinosetsa, asi uchichifungidzira semuridzi wechiratidzo, unogona kuongorora huwandu hukuru hwezvinhu: ndiani anobata chigadzirwa chako uye sei, zvavanonyora nezvazvo. Kazhinji, vanhu havagaro taura mhando pachayo muzvinyorwa, uye echinyakare analytical yekutarisa masisitimu haagone nguva dzose kunzwisisa uye kuwana kutaurwa uku kweiyo brand chete nekuti haina kutaurwa muzvinyorwa. Kana kuti zvinyorwa hazvina kuperetwa, hapana ma tag ehash kana chero chinhu.

Mifananidzo yacho inoonekwa. Nekutora mifananidzo, unogona kuona kana iri iyo yepakati musoro wefuremu kana kwete iyo yepakati musoro wefuremu. Unobva waona zvakanyorwa nemunhu uyu. Asi kazhinji kazhinji inoshandiswa sekutsvaga kwevanogona vateereri vakatyaira dzimwe mota nezvimwe zvakadaro. Uye ipapo tichaita zvinhu zvakawanda zvinonakidza nemota idzi.

Mabhoti anodzidziswa kutevedzera vanhu

Paivawo nesarudzo yakadaro yekushandisa vanhu kuverenga:

Pane sarudzo yekuenzanisa vanhu, kana iwe uchida kutsvaga vanhu vachishandisa mamwe mafoto, nzwisisa yavo yemagariro chimiro, kuti ndivanaani. Zvekare, isu tinodzokera kumubvunzo wekuti kana isu tiine kamera muchitoro chisina Indaneti, saka iyi inzira yakanaka yekunzwisisa kuti ndiani anouya kwauri, vanhu ava ndivanaani, zvavanofarira, chii chakaita kuti vauye kwauri. .

Zvinotevera zvinonyanya kufadza: kana tikaunganidza maakaundi avo pasocial network, tinzwisise kuti vanhu ava ndivanaani, zvavanofarira, isu tinogona (sesarudzo) kugadzira bot yakafanana nevanhu ava; bot iyi ichatanga kurarama sevanhu ava uye kuongorora kuti inoona zviziviso zvipi pasocial network. Izvi zvinokutendera kuti unyatsonzwisisa kuti ndeapi mabhureki anonangana nemunhu uyu. Iyi inyayawo yakajairika kana iwe usingadi kungoongorora kuti munhu uyu ndiani uye zvaanofarira, asiwo rudzii rwekushambadzira avo vanogona kukwikwidza kana vamwe vanhu vanofarira vanofanira kunanga.

Ongororo yekubatanidza mumasocial network

Chinhu chinotevera chinonakidza ndechekuongorora hukama pakati pevanhu. Chaizvoizvo, kuongororwa kwekubatanidza mune network, aya magirafu etiweki - hapana zvishoma, hapana chitsva mune izvi, munhu wese anoziva izvi.

Asi iyo application kumabasa ekushambadzira ndiyo inonyanya kunakidza. Uku ndiko kutsvaga vanhu vanoisa maitiro, uku kutsvaga vanhu vanoparadzira ruzivo maererano nemamwe maitiro mukati metiweki iyi. Ngatitii isu tiri kufarira varidzi vakafanana veimwe BMW modhi. Nekuvaunza vese pamwe chete, tinogona kuwana avo vanodzora maonero eruzhinji. Izvi hazvisi hazvo zvemotokari blogger uye zvichingodaro. Kazhinji aya macomrades akareruka anogara mumapeji akasiyana eruzhinji, anofarira zvimwe zvirimo uye anogona, munguva pfupi pfupi, kukwezva brand yako kana mumwe munhu anofarira kwauri munzvimbo ino yebasa, munzvimbo ye kufarira.

Pane muenzaniso wakadaro pano. Tine vamwe vanhu vanogona, hukama pakati pevanhu. Pano maorenji vanhu, madonhwe madiki mapoka akajairika, shamwari dzakajairika.

Kana iwe ukaunganidza zvose izvi zvakabatanidzwa pakati pavo, unogona kunyatsoona kuti kune vanhu vane nhamba huru yemapoka akafanana, shamwari dzakajairika, ivo varipo pakati pavo ... Uye kana kuonekwa uku kwakaparadzaniswa kuva mapoka nezvido, nezvinyorwa, izvo zvavanogovera, kuti vanobatana zvakadini ... Pano unogona kuona kuti mufananidzo wekare wakava wakadai:

Pano mapoka anosiyaniswa zvakajeka nemuvara. Muchiitiko ichi, ava ndivo vadzidzi vatenzi vedu paChikoro Chepamusoro cheEconomics. Pano iwe unogona kuona kuti ruvara rwepepuru / bhuruu ndeavo vanoda Transparency International, Open Russia, uye mapeji evanhu vose Khodorkovsky. Pazasi kuruboshwe ndivo vakasvibira, avo vanoda United Russia.

Iwe unogona kuona kuti mufananidzo wekare wakanga wakaita seizvi (iyi ingori hukama pakati pevanhu), asi yakave yakaganhurwa zvakajeka. Ndiko kuti, vanhu vose vanogara vachibatanidzwa kune mumwe nemumwe, vane zvido zvakafanana, ivo ishamwari kune mumwe nemumwe. Kune vamwe pamusoro, vamwe pasi, uye mamwe makomuredhi uko. Uye kana imwe neimwe yeaya madiki madiki akaonekwa akasiyana nemamwe ma paramita uye akatarisa kumhanya kwekuparadzira zvirimo (kungotaura, ndiani anodzokorora izvo ipapo), unogona kuwana muchikamu chimwe nechimwe vanhu vaviri vanogara vakabata maonero eruzhinji mumaoko avo, kupindirana nazvo, kubvunza kutumira imwe mhando yepositi kana chimwewo chinhu - unogona kuwana mhinduro kubva kune vese vateereri vanofarira.

Ndine mumwe muenzaniso wakadaro. Zvakare girafu: ava ndivo vashandi veBBDO Boka vanowanikwa pamasocial network semuenzaniso. Zvinotaridzika zvisingafadzi, hombe, girini, kubatana pakati pavo ...

Asi ndine sarudzo apo mapoka akatovakwa pakati pavo. Zvino, kana paine munhu anofarira, pane inopindirana vhezheni - unogona kudzvanya uye wotarisa.

Pamusoro kurudyi ndevaya vanoda Putin. Pano dzepepuru ndivo vagadziri; avo vanofarira kugadzira, chimwe chinhu chinonakidza, nezvimwe zvakadaro. Pano zvinhu zvichena iboka rekutungamirira (sezviri pachena, sezvandinonzwisisa); Ava ndivo vanhu avo, kazhinji, vasina kubatana nenzira ipi zvayo, asi vanoshanda munzvimbo dzinenge dzakafanana. Mamwe ese ndiwo mapoka avo akajairwa, kubatana, zvichingodaro.

Ma brand haadi ma blogger, asi maonero vatungamiriri

Isu tinotora vanhu ava tovawana - ipapo iyo advertising agency, kambani yekushambadzira inozvisarudzira: inogona kupa mari kumunhu uyu kuitira kuti neimwe nzira anodyidzana nezviri mukati, chimwe chinhu, kana kutungamira yake chaiyo yekushambadzira mushandirapamwe kwavari. Izvi zvinoshandiswawo kazhinji, kunyanya izvozvi, nekuti mabhureki ese anoda kushanda nemabloggi, anoda kuti zvirimo zvisimudzirwe, asi masangano ekushambadzira haadi chaizvo kubata (zvakanaka, izvi zvinoitika).

Uye nzira chaiyo yekubuda mumamiriro ezvinhu aya ndeyekutsvaga vanhu vasiri mablogiki, kwete mablogiki erunako, asi semuenzaniso, vamwe vanhu chaivo vanobatana nemhando iyi, vanogona kunyora mune imwe yakashata yeruzhinji peji "Mail.ru Mhinduro", tora. imwe nhamba yemaonero. Vanhu ava, avo vanogara vachifarira zvinyorwa zvemunhu uyu, vachaparadzira chinhu chose, uye chikwata chichawana kubatanidzwa kwayo.

Yechipiri sarudzo yekushandisa tekinoroji yakadaro ikozvino yakakosha - kutsvaga bots, ini ndinodisa. Iyi injodzi yemukurumbira kune vakwikwidzi vako, uye mukana wekubvisa vanhu vasina basa kubva kumushandirapamwe wekushambadzira, uye chero chimwe chinhu (kudzima makomendi, uye kutsvaga hukama pakati pevanhu). Ndine muenzaniso wakadaro, wakakurawo uye unopindirana - unogona kuufambisa. Aya ndiwo hukama hwevanhu vakanyora zvirevo munharaunda yeLentach.

Uyu muenzaniso ndewekuti iwe unzwisise kuti zvakanaka sei uye zviri nyore mabhoti anooneka; uye nekuda kweizvi haufanire kuve neruzivo rwehunyanzvi. Izvi zvinoreva kuti "Lentach" yakaburitsa chinyorwa nezve FBK kuferefeta nezveDmitry Medvedev, uye vamwe vanhu vakatanga kunyora zvirevo. Takaunganidza vanhu vese vakanyora macomments - vanhu ava vakasvibira. Iye zvino ndichazvifambisa:

Vanhu vacho ndivo vakasvibira (vakanyora macomments). Vari pano, vari pano. Iwo madhiri ebhuruu pakati pavo ndiwo mapoka avo akajairwa, iwo madoti eyero ndivo vanyoreri vavo, shamwari, zvichingodaro. Ruzhinji rwevanhu rwakabatana nemumwe. Nekuti, chero dzidziso yevatatu, ina, shanu kubata maoko, vanhu vese vakabatana kune mumwe nemumwe pamasocial network. Hakuna vanhu vakaparadzana kubva kune mumwe. Kunyangwe shamwari dzangu dzesocial phobic dzinoshandisa VKontakte chete kuona mavhidhiyo dzichiri kunyoreswa kune mamwe mapeji eruzhinji sesu.

Navalny inoshandisawo bots. Munhu wese ane bots

Huwandu hwevanhu (heino, pano) hwakabatana. Asi kune boka diki rakadaro remakomuredhi vanoshamwaridzana chete. Hezvino ivo, vadiki vakasvibira, heino shamwari dzavo dzepedyo nemapoka. Vakatodonha zvakasiyana pano:

Uye nerombo rakanaka, vaive vanhu ava vakanyora pasi pechinyorwa ichi: "Navalny haina humbowo" uye zvichingodaro, vakanyora zvakafanana. Chokwadi, handidi kuita mhedziso. Asi zvakadaro, ndaive neimwe chinyorwa paFacebook, paive nekukakavadzana pakati peLebedev naNavalny, ndakaongorora zvakataurwa nenzira imwecheteyo: zvakazoitika kuti vanhu vese vakanyora "Lebedev is shit", vanga vasina kugarisana. network nguva pfupi yadarika mwedzi mina, isina kunyoreswa kune chero yemapeji eruzhinji, yakaerekana yaenda kune iyi chaiyo positi, yakanyora iyi chaiyo mhinduro ndokusiya. Zvekare, hazvibviri kutora mhedziso kubva pano, asi mumwe munhu kubva kuchikwata cheNavalny akandinyorera chirevo chekuti havashandise bots. Zvakanaka, zvakanaka!

Pedyo nekushambadzira, padhuze nemhando. Wese munhu ane bots izvozvi! Isu tinavo, vatinokwikwidza navo vanavo, uye vamwe vanavo. Vanofanira kudzingwa kana kusiiwa kuti vararame zvakanaka; Zvichienderana nedata rakadaro (inonongedza kune yakapfuura slide), vaunze kune vakakwana kuti vataridzike sevanhu chaivo uye vobva vavashandisa. Kunyangwe kushandisa bots kwakaipa! Zvakadaro, nyaya yakajairika ...

Muotomatiki modhi, chinhu chakadaro chinokutendera kuti ubvise kubva mukuongorora kwako vanhu vasina basa neongororo, vanhu vasingafanirwe kuverengerwa mumuenzaniso, havafanirwe kuverengerwa muchidzidzo chino. Kunyanya kushandiswa. Zvakare, havasi vese varidzi vemotokari vane mota. Dzimwe nguva vanhu vanongofarira vanhu vanogona kunge vaine mota, vanogara mune mamwe mapoka, vachitaurirana nemumwe munhu, vane vamwe vateereri ipapo.

Ongororo yechokwadi uye maonero

Inotevera yandinayo ndiyo yandinofarirawo. Uku ndiko kuongorora kwechokwadi uye maonero.

Mazuva ano munhu wese anoziva nzira yekutaura mhando yavo mune dzakasiyana siyana. Hapana chakavanzika kune izvi. Uye munhu wose anoita seanokwanisa kuverenga tonality ... Kunyange zvazvo pachangu, ndinofunga kuti tonality metric pachayo haina kufadza zvikuru, nokuti paunouya uye uudze mutengi, "Murume, une 37% neutral," uye anotaura kudaro. , “Wow! Kutonhora!" Naizvozvo, zvingave zvinonakidza kuenderera mberi zvishoma: kubva pakuongorora manzwiro kusvika pakuongorora maonero ezvavanotaura nezvechigadzirwa chako.

Uye ichi zvakare chinhu chinonakidza zvikuru, nokuti ... Ini pachangu ndinotenda kuti musimboti hapagoni kuva nemashoko asina kwaakarerekera, nokuti kana munhu akanyora chimwe chinhu munzvimbo yeruzhinji, iyi mharidzo ine imwe nzira ine ruvara mune chero nzira. Ini pachangu handisati ndamboona meseji isina kwayakarerekera ichitaura nezvemhando. Kazhinji inenge iri imwe mhando yetsvina.

Kana tikatora nhamba huru yeaya mameseji (panogona kunge paine mamirioni, mamirioni gumi), simbisa iyo pfungwa huru kubva kune yega yega meseji, toisanganisa, tinogona kunzwisisa zvakavimbika izvo vanhu vanotaura nezverudzi urwu, zvavanofunga. "Ini handifarire kurongedza," "Handifarire kuenderana," zvichingodaro.

Vanhu vanofungei nezveTransaero, Chupa Chups uye Mutungamiriri weUnited States?

Ndine muenzaniso unosetsa: iyi infographic nezve izvo vashandisi vesocial network vangaite nekambani yeTransaero mushure mekubhuroka.

Kune mienzaniso yakawanda inonakidza ipapo: kupisa, kuuraya, kuendesa kuEurope, pakanga paine kunyange 2% vakanyora - "Vatumire kuSyria kuhondo." Kuenderera mberi kubva kuchinhu chinosekesa, chinogona kunge chiri chero mhando - kubva kune yangu yandinoda chikafu chembwa kuenda kune dzimwe mota. Ani nani asingadi kuputirwa, ani nani asingadi zvinhu zvechokwadi - iwe unogona kugara uchishanda neizvi, iwe unogona kugara uchifunga izvi. Kune akati wandei emienzaniso apo vanhu vakapotsa vachinja magadzirirwo ezvigadzirwa zvavo nekuti vakanyora pasocial network kuti Chupa Chups yaive isina kutenderera zvakakwana kana kuti yaive isina kutapira zvakakwana.

Pane mumwe muenzaniso unosetsa. Fungidzira kuti chii uye nezve ani?

Nokuda kwechimwe chikonzero, ikozvino kuongororwa kwemafungiro, kuongororwa kwechokwadi chakatorwa kubva mumashoko, hachina kushandiswa zvakanyanya uye haina kunyanya kupararira. Kunyangwe tekinoroji iyi isiri yakavanzika, hapana kana ruzivo mune izvi zvachose, nekuti kubva mukutaura kwevanhu, kuburitsa musoro wenyaya, predicate uye kuisa mumapoka hazvidi shasha mu computational linguistics. Hazvina kuoma kudaro kuita. Asi ndinotarisira kuti mumakore mashomanana anotevera vanhu vachatanga kushandisa izvi, nokuti ... Zvichava zvakanaka - iyi ndiyo mhinduro yakadaro! Unogara uchiziva zvavari kutaura pamusoro pako. Zvakanaka, iwe unonzwisisa kuti izvi zvakaitwa nezveMutungamiriri weUS.

Mhinduro kumubvunzo kubva kuvateereri:

• Hongu, iyi iFacebook muChirungu. Vanoshandurirwa muchiRussia pano. Izvi zvakanyorwa pane imwe nzvimbo.

Big Data uye zvematongerwo enyika matekinoroji

Muchokwadi, ndine mienzaniso yakawanda inonakidza yezvematongerwo enyika nezveTrump nevamwe vese, asi isu takasarudza kusauya navo pano. Asi pane muenzaniso mumwe wezvematongerwo enyika.

Idzi isarudzo dzeHurumende Duma. Waive rini? Gore rapera? Rinenge gore nehafu rapfuura.

Heano vanhu vakakwanisa kuona nzvimbo yavo chaiyo, kusvika kune imwe geopoint, kuti vanzwisise kuti ndeipi nzvimbo yesarudzo yavanowira mairi. Uye kubva kuvanhu ava chete avo vakaratidza maonero avo chaiwo vakatorwa, avo vavaizovhotera.

Kubva pakuona tekinoroji yezvematongerwo enyika, izvi hazvina kunyatsojeka, nekuti chinhu ichi chose chinoda kuve chakajairwa nehuwandu hwevanhu uye zvichingodaro. Zvakadaro, mablues pano achavhotera iwe unoziva ndiani, vatsvuku vachavhotera macomrades anopikisa, avo, nenzira, vanga vasina vazhinji.

Ini pachangu ndinotenda kuti Big Data haizosviki tekinoroji yezvematongerwo enyika chero nguva munguva pfupi iri kutevera, asi, senge sarudzo, mukwikwidzi zvakare chiratidzo. Uye izvi zvakare, kune imwe nhanho, kuongororwa kwechokwadi uye maonero nezve yako brand, uye chinhu chinonakidza, nekuti iwe unogona kunzwisisa munguva chaiyo ndiani ari kuita chii. Ndinoziva nyaya dzinoverengeka kubva kuBBC, pavakatarisa masocial network munguva chaiyo mune imwe nhepfenyuro: pakanga paine mhinduro yakadai, vanhu vanonyora nezvazvo, bvunza wakadai uye wakadaro - uye zvakanaka! Ini ndinofunga ichashandiswa nekukurumidza, nekuti inonakidza kune wese munhu.

Modelling brand positions

Tevere ndine modelling yezvinzvimbo zvemhando. Chidimbu, chipfupi pamusoro pekuti iwe ungaisa sei mabhureki uchishandisa akasiyana metrics (kwete kufarira kwevanyoresa pasocial network, asi kushandisa yakaoma metrics, kufarira zvirimo, nguva inoshandiswa kugamuchira metrics).

Ndine muenzaniso we "pharma" nokuda kwechimwe chikonzero. Pano madiki madenderedzwa ari emukati, anopenya - iyi ndiyo huwandu hwezvinyorwa izvo brand pachayo inogadzira, denderedzwa hombe huwandu hwemifananidzo uye vhidhiyo yemukati iyo iyo brand pachayo inogadzira.

Kuva pedyo nepakati kunoratidza kuti zviri mukati zvinofadza sei kuvateereri. Kune muenzaniso mukuru, kune boka remarudzi ose ezviyero: zvinoda, reposts, nguva yekupindura, avo vakagovana ipapo paavhareji ... Pano iwe unogona kuona: kune "Kagotsel" inoshamisa, iyo inopomba yakawanda yakawanda. mari mukugadzira zvayo zvemukati, uye nekuda kweizvi ivo vari padyo nepakati. Uye kune makomuredhi vanogadzirawo zvavo zvemukati, asi vateereri havafarire mazviri. Uyu hausi muenzaniso wakakwana, nekuti nhoroondo dzese idzi dzakatofa.

Yegor Creed anodiwa kupfuura Basta

Zvinosuruvarisa, zvakasara ... kubva pane zvekuratidzira ... Zvakanaka, kunewo maRussia rappers, sechisarudzo, kubva kumakambani chaiwo.

Chii chinonzi plus? Icho chokwadi ndechekuti kambani inogona kuisa chero chinhu mumuenzaniso wakadaro, kutanga kubva paavhareji muhoro wevanyoresa vanoshandira brand yako; chero muenzaniso wavanoda. Nekuti yega yega advertising agency inoverengera yayo metrics zvakasiyana, mabhureki anoverenga ega metrics zvakasiyana.

Kune zvakare imwe pano - Basta, iyo inogadzira huwandu hukuru hwemukati, asi iri panharaunda, nekuti izvi zvirimo sezviri pachena hazvifadze vateereri. Zvakare, ini handifungi kutonga. Asi zvakadaro, pane Yegor Creed, uyo, maererano nesocial network, anenge ari muiti wepamusoro wenguva yedu, asi anongobudisa mapikicha ake chete. Zvakangodaro, ane nhamba huru yevanyoreri: kune imwe nzvimbo inosvika miriyoni yavo. Handiyeuki nhamba yacho chaiyo; Ndinoyeuka kuti chikamu chekubatana kwevanhu ava chakakwirira zvikuru kupfuura 85%, kureva, pamamiriyoni evanyoresa anogamuchira mhinduro 850 zviuru kubva kuvanhu ava chaivo - uku ndiko kupenga chaiko. Ichi ichokwadi.

Mhinduro kumibvunzo kubva kuvateereri:

Zvakatora nguva yakareba sei kugadzira iyo rapper yekuongorora modhi?

• Mumwe nomumwe ane chinangwa chake chevateereri, zvido zvevanhu ava zvinoverengerwa kune mumwe nomumwe ... Zvose izvi zvinowanzoitika kune chinhambwe chepakati kusvika pakati, nzvimbo yavo ye radial haina kukosha (inongozorwa pano nekuda kwerunako, kuitira kuti vaite. kwete kusangana). Chete kuswedera pedyo nepakati kwakakosha. Uyu ndiwo muenzaniso watinoshandisa. Somuenzaniso, ndinoda denderedzwa zviri nani, vamwe vanhu vanozviita mupfungwa se semicircle.
• Iyi modhi yakaunganidzwa nekukurumidza, mumaawa maviri kana matatu (hongu, munhu mumwe). Pano chete ma metrics akaiswa: izvo zvatinowanza nei, zviwedzere, uye neimwe nzira zvigadzirise. Zvinoenderana nemuenzaniso. Kune vanhu vanofarira muhoro wepakati (iyi haisi joke) yevanyoreri vavo. Uye nokuda kweizvi iwe unoda kuwana avo vanobatana navo, Avito, verenga zvose, zviwande. Zvinoitika kuti izvi zvinotora nguva yakareba kuti zvifunge, asi kunyanya izvi (zvinonongedza kune yakapfuura slide) - iyo parameter iri nyore kwazvo: vanyoreri, reposts, zvichingodaro. Zvakatora maawa maviri kusvika matatu kuti apedze. Saizvozvo, chinhu ichi chinozogadziridzwa munguva chaiyo, uye iwe unogona kuishandisa.

Zvino kunouya chikamu chinonakidza. Ndapedza nemienzaniso, nokuti hazvifadzi kutaura kwenguva yakareba ndega. Uye ndinotarisira kuti iwe zvino uchabvunza mibvunzo, uye isu ticha, chaizvoizvo, kubva pane imwe nyaya kuenda kune imwe nyaya, nokuti ndine mienzaniso yakadaro yekuti teknolojia inogona kushandiswa sei uye nezvimwe ...

Mhinduro kumibvunzo kubva kuvateereri:

• Ndakanga ndine imwe uye yega yega nyaya imwe chete, sekutaura, "pedyo-casino", apo kamera yakaiswa ipapo, zviso zvakazivikanwa, nezvimwe zvakadaro. Chikamu chevanhu vanozivikanwa chakakura chaizvo - isu nevakwikwidzi vedu. Asi zvinotonakidza chaizvo. Ini ndinoona ichi sechinhu chinonakidza: unogona kunzwisisa kuti vanhu ava ndivanaani uye kufanotaura chaizvo kuti sei chaizvo vakauya pano, chii chachinja muhupenyu hwavo zvekuti vakafunga kuuya kucasino. Asi maererano nemhando dzakasiyana dzebhizimisi ... Kana iwe ukaisa chinhu chakadaro mu pharmacy, saka hapana chikonzero - haugoni kufanotaura kuti nei munhu akauya ku pharmacy.

  Basa repasi rose pano raive rekuvaka modhi kuitira kuti unzwisise kana munhu angave achida kufarira brand yako, kuti iwe ugone kumupa kushambadzira kwete mushure mekunge atenga chimwe chinhu (sezviri kuitika ikozvino), asi kumupa kushambadzira " mukufanotaura” kuti izvi zvose zvichaitika rini. Zvainakidza ne "pedyo-casino" yakadaro; kwakave kune chikamu chinonakidza chevanhu ava - nei: mumwe munhu akangoerekana agamuchira kusimudzirwa, mumwe munhu akawana chimwe chinhu - maonero anonakidza akadaro. Asi nemamwe zvitoro, nekutengesa, nechitoro cheimwe mhando yemapiritsi, zvinoratidzika kwandiri kuti hazvizove zvakanyanya.

Iyo Big Data inoshandiswa kunze kwenyika?

• Yaiva offline. Iwe unongoda kunzwisisa chaizvo, zvakapusa, kuti iyi modhi ichakwana here kana kuti kwete. Zvakare, nemvura inopenya ... Ini chaizvoizvo ndinofarira mune zvose, asi ini pachangu handinzwisisi kuti yakawanda sei, sei maprofayiri evanhu ava, maitiro avo anogona kutsamira pavanenge vachida kutenga mvura yebhodhoro. Kunyangwe ichi chingave chokwadi, ini handizive.

Mangani akavhura masocial media account aripo?

• Isu tine 11 masocial network - aya "Vkontakte", "Facebook", "Twitter", "Odnoklassniki", "Instagram" uye zvimwe zvinhu zvidiki (ndinogona kutarisa rondedzero, se "Mail.ru" zvichingodaro) . PaVKontakte isu tine kopi yemakomuredhi ese aya. Tine vanhu paVKontakte - ndiyo mamiriyoni 430 evanhu vose vakambovapo (iyo inenge mamiriyoni mazana maviri inogara ichishanda); kune mapoka, kune hukama pakati pevanhu ava uye pane zvinyorwa zvinotifadza (chinyorwa), uye chikamu chezvenhau, asi zviduku zvikuru ... Zvichireva kutaura, tinotarisa mufananidzo uyu: kana pane zviso ipapo, isu vaponese, kana paine meme, tinovaponesa Isu hatizvichengete, nekuti kunyangwe isu tingadai tisina kukwana kuchengetedza zvirimo zvenhau.

  Kune Facebook yemutauro weRussia. Pane imwe nzvimbo ikozvino 60-80% ndeye Odnoklassniki, mumwedzi mishoma isu tichavawana vese kusvika kumagumo. Russian Instagram. Kune ese aya masocial network kune mapoka, vanhu, zvinongedzo pakati pavo uye zvinyorwa.

• Vanhu vanenge mamiriyoni 400. Pane hunyengeri: kune vanhu vane guta risina kutaurwa (vanogona kunge vari veRussia / vasiri-Russian); Pakati peizvi, avhareji yesocial network ndeye 14% yeakavharwa maakaundi paVKontakte, ini handizivi iyo chaiyo nhamba paFacebook.
• Isu hatichengetedze midhiya pa Instagram - chete kana paine zviso ipapo. Isu hatichengete zvakadaro (zvimwe) zvemukati zvemidhiya. Kazhinji inonakidza: zvinyorwa chete, kubatana pakati pevanhu; Zvose. Tsvagiridzo inonyanyozivikanwa pa Instagram ndiyo yakajairika tsvagiridzo pane vateereri: vanhu ava ndivanaani, uye, zvakanyanya kukosha, kubatana kwevanhu ava nemamwe masocial network. Tsvaga chimiro chemunhu uyu paVkontakte uye Facebook kuitira kuverenga makore ake uye zvichingodaro.
• Hapana chikonzero chekutora vamwe vese parizvino - nekuda kwekuti hapana vatengi. Nezvemutauro: isu tine chiRussian, Chirungu, Spanish, asi zvakadaro izvi zvinoshandiswa chete kumhando kubva kuRussia; zvakanaka, kana makambani anovaunza kubva kuRussia.
• Isu tinobvunzurudza vanhu zuva rega rega mune dzakawanda, dzakawanda, dzakawanda tambo: isu tinounganidza data nekuunganidza webhu, uye kugadzirisa zviratidzo izvi tichishandisa Api. Mumazuva 2-3 unogona kupfuura yose "VKontakte", uchipfuura navo; Muinenge vhiki iwe unogona kupfuura nepakati pese Facebook, uchinzwisisa kuti ndiani akagadziridza chii uye chii asina. Uye wozounganidzazve vanhu ava zvakasiyana: chii chaizvo chachinja, nyora nyaya iyi yese. Kashoma muchiitiko changu pane imwe yekare social media profile yakashandiswa kune chero chinangwa chebhizinesi chairo. Yakanga iri nguva iyo mumwe wezvematongerwo enyika akanyorera, uye basa rake raive rekunzwisisa kuti vanhu rudzii vanouya kudzimbahwe, vanhu ava vaive mwedzi mitanhatu-6 yapfuura (vakadzima chimiro chavo, asi chokwadi kune mumwe mumiriri, mavhoti akasvika. spoil).

  Uye kakati wandei - nyaya dzemunhu apo mafoto emumwe munhu akaburitswa munzvimbo yeruzhinji. Zvakanga zvakafanira kuwana zvisungo, nezvimwewo, zvinosuruvarisa, asi isu hatigoni kupupurira mudare, nokuti dhatabhesi yedu haina pamutemo.

• MongoDB kuchengetedza ndiyo yandinoda.

Ma social network ari kuyedza kurwisa kuunganidzwa kwedata

• Kazhinji tinoisa chete runyoro rweakaunti aya kune vashambadziri, uye ipapo vanoshandisa iyo yakajairwa ... Ndiko kuti, pasocial network, paVKontakte, unogona kutsanangura rondedzero yevanhu ava.

  Asi Facebook inoshandisa makuki akatengwa. Isu pachedu hatishande nemakuki, asi pakanga paine nyaya dzakati wandei apo mushambadzi pachake akapa vamwe vanhu, isu takapindirana navo - vane aya manetwork, ane teaser, asiri-teaser kushambadzira, aya "makuki". Iwe unogona kuisunga - hapana mubvunzo! Asi ini handinyatsoda zvinhu izvi nekuti handifungi kuti ndezvechokwadi. Izvi zvinongova mumaonero angu, zvakafanana neTNS, iyo "inoteedzera" maTV - hazvina kujeka kuti uri kuona iyi TV here kana kuti kwete, iwe uchisuka ndiro apo TV yako iri ... Uye zvakafanana pano. : Ndinowanzo google chimwe chinhu paInternet, asi hazvireve kuti ndinoda kuchitenga.

• Kana iwe uri kushandisa imwe mhando yeakajairwa mamiriro ekushambadzira network: Ndakanga ndiine nyaya dzakati wandei patakaturunura vanhu ava kwavari uye tikaedza, tichishandisa mainterfaces, kuvabatanidza ne "makuki" pamasaiti avo. Asi handidi zvinhu zvakadaro.

Formula yekuverenga muhoro wemushandisi weInternet

• Iyo general formula yeavhareji muhoro: ino inzvimbo inogara munhu, iyi iboka rebhizinesi raanoshanda mariri (ndiko kuti, kambani inova mushandirwi wake), ipapo chinzvimbo chake mukambani iyi chinotorwa, avhareji. muhoro wechinzvimbo ichi unofungidzirwa kuti... Avhareji yemuhoro wakatorwa kubva ku“Muvhimi Mukuru” uye “Superjob” (uye kune mamwe masosi akati wandei) panzvimbo yakapihwa nzvimbo munzvimbo yakapihwa uye kune yakapihwa bhizinesi mamiriro.

  Kubva "Avito" uye "Avto.ru" mamwe maparameter anowanzotorwa kana munhu akavhenekera foni. NeAvito unogona kuona rudzi rwezvinhu izvo munhu ari kutengesa - zvinodhura, zvisingadhuri, zvakashandiswa, zvisingashandisi. Ne "Avto.ru" unogona kuona kana ane motokari - ndeyayo, haasi yake. Iyi pane imwe nzvimbo isingasviki makumi maviri muzana yevanhu vakadonhedza foni yavo netsaona pane imwe nzvimbo, uye account yavo inogona kubatanidzwa neiyi data.

Ndeapi mavhoriyamu anoshanda nekambani yekuunganidza data?

• Huwandu hwemifananidzo yakachengetwa mumapetabytes ndeye 6,4. Handikwanise kutaura chaizvo chiyero chekukura ikozvino, nekuti muna 2016 takatanga kurekodha "periscopes" uye tichangotanga kurekodha vhidhiyo.

  Handikwanise kutaura kuti paive zero rinhi. Takatama kubva kune imwe kambani kuenda kune imwe kambani - idzi inyaya refu. Asi ini ndinogona kutaura kuti VK, Facebook, Instagram uye Twitter - bhizinesi rese iri (vanhu, mapoka uye zvinongedzo pakati pavo) zvine zvinyorwa uye zvirimo - iyi haisi iyo yakawanda data, hazviite kunyange petabyte yakawana yakakwana. Ndinofunga kuti 700 gigabytes, pamwe 800.

Iwe unobatsira vatengi kuona niche yazvino uye kwekuchera?

• Kana mutengi auya, tinomukurudzira zvinhu zvakadaro, asi isu pachedu, seGoogle Trends, hatiite zvinhu zvakadaro.
• Takanga tine nyaya dzakawanda dziri pedyo-dzemagariro evanhu, dzine nhoroondo yesarudzo, sarudzo dzisati dzaitwa - takazviongorora zvose. Nemabhureki uye kuongorora maonero pamusoro pemhando, zvese zvinenge zvichibvumirana. Hedzinoi nyaya dzesarudzo-aiwa (nekuongorora kuti ndiani anofanira kukunda). Handizivi kuti ndiani ari kukanganisa pano - isu, kana avo vanofunga muVTsIOM.
• Kazhinji isu tinotora aya ekudzora mhedzisiro kubva kune iyo brand pachayo, ivo vanoitora kubva kumakomuredhi avo vanoraira kutsvagisa - kutsvagisa parunhare, kutsvagisa kushambadzira, zvichingodaro. Uyezve, chinhu ichi chose chinogona kutariswa nezvinhu zvakakosha: mumwe munhu akapindura rondedzero yetsamba, mumwe munhu akaita ongororo ... Kana iri mhando hombe (Coca-Cola, semuenzaniso), ivo vane miriyoni kana maviri wongororo yemukati kubva kune vatengi. - aya haasi emashoko chete pasocial network uye mamwe maonero; Aya ndiwo mamwe marudzi emukati masisitimu, ongororo, zvichingodaro.

Mutemo "hauzive" kuti data remunhu chii!

• Isu tinoongorora chete yakavhurika data masosi uye hatimbopindire mune chero tsvina tricks. Modhi yedu yakavakirwa pachokwadi chekuti tinochengeta data rese rakavhurika mune dzimwe nzvimbo dzeveruzhinji data, kuirenda kumwewo, uye kuiongorora kumba, kumahofisi edu, mumaseva edu, uye hakuna kwainoenda kunze kwenharaunda.

  Asi mutemo wedu mumunda we data rakavhurika hauna kujeka.

  Hatina kunzwisisa kwakajeka kwei data yakazaruka, ndeipi data yemunhu - pane iyi 152nd Federal Law, asi zvakadaro ... Vanoverenga sei? Iye zvino, kana ndine zita rako uye nhamba yako yefoni mune imwe dhatabhesi, mune imwe dhatabhesi ndine nhamba yako yefoni uye e-mail yako, mune chetatu ndine, toti, e-mail yako nemotokari yako; Zvese izvi zvinoita kunge zvisiri zvemunhu data. Kana iwe ukaisa zvose izvi pamwe chete, zvinoratidzika kuti maererano nemutemo ichava data yega.

  Tinotenderera izvi nenzira mbiri. Yokutanga ndeyekuisa sevha ine software kune mutengi, uye ipapo iyi data haipfuuri nharaunda yake, uye ipapo mutengi ane mhosva yekugovera iyi data yega, isiri-yega data, zvichingodaro. Kana iyo yechipiri sarudzo: kana iyi iri imwe mhando yenyaya kwaunofanirwa kumhan'ara masocial network kana chimwe chinhu ...

  Takanga tine chidzidzo chakadaro patakaunganidza (paiva neUnited Russia primaries) yeLifenews nhoroondo dzemakomuredhi aya uye takatarisa rudzi rwezvinonyadzisira rwavanoda. Chakanga chiri chinhu chinosetsa, asi zvakadaro. Isu tinotengesa izvi seyedu, maonero edu pachedu, pasina kuburitsa zviri pamutemo mumagwaro izvo zvatakaongorora - iyo Unified State Register yeZvibvumirano Zvemutemo, mihoro, masocial network; Isu tinotengesa maonero enyanzvi, uye ipapo padivi tinotsanangurira munhu zvatakaongorora uye sei.
  Paive nenyaya dzakati wandei, asi dzaive nehukama kune mamwe mapurojekiti eruzhinji ekutengesa. Semuenzaniso, tine chirongwa chemahara chisingabatsiri cheavo vanokwira mabhodhi marefu (mabhodhi akadaro akareba): basa raive rekuunganidza zvinyorwa zvevanhu - kana mumwe munhu akatumira "Ndakaenda kuGorky Park kunochovha." Uye zvino anofanira kukwira pamepu, uye vanhu vakamupoteredza vanogona kuona kuti mumwe munhu ari pedyo naye. VK yakarova misoro nesu pamusoro penyaya iyi kwenguva yakareba, nekuti havana kufarira chokwadi chekuti isu taiburitsa ruzivo urwu pasina mvumo yevanhu. Asi zvino nyaya yacho haina kuuya kudare, nokuti mukati menharaunda dzakawanda dzakakura takawedzera kumitemo iyo data inogona kushandiswa nevechitatu mapato, masangano, makambani, kuongorora, nezvimwewo. Zvechokwadi, yakanga isiri kunyanya tsika, asi zvakadaro.

• Isu takangozviona nekufamba kwenguva ndokutanga kutengesa maonero edu nyanzvi kumunhu wese.

Iwe unoshanda nemasangano edzidzo here?

• Tinoshandira pamwe nemasangano edzidzo, hongu. Tine huwandu hwese: isu tine chirongwa chatenzi paChikoro Chepamusoro, uye tinoshandira pamwe nemamwe mayunivhesiti. Tinoda mayunivhesiti zvakanyanya!
• Kana mune macontacts angu, munokwanisa kundinyorera. Uye chinongedzo chemharidzo, kana paine anofarira - yese iyi mienzaniso iripo, unogona kuifambisa.
• Kana iwe uchiziva nhamba yefoni, mail - iyi inenge zana muzana sarudzo, hapana achaibvisa. Kana pasina nhamba yefoni, kazhinji mufananidzo; kana pasina mufananidzo, igore, nzvimbo yekugara, basa. Ndiko kuti, pagore, nzvimbo yekugara uye yebasa, anenge munhu wese anogona kugara achizivikanwa zvakapusa. Asi uyu, zvakare, mubvunzo pamusoro pebasa racho.

  Tine, toti, mutengi anotengesa Internet TV. Mumwe munhu akatenga kunyoreswa kune aya "Mitambo Yezvigaro" kubva kwavari, uye basa nderekushandisa CRM yavo kutsvaga vanhu ava pamasocial network, uye wozotsvaga vanogona kubva munzvimbo yavo yekukurudzira. Ndinongoreva kuti vane, vanoti, zita rokutanga, zita rekupedzisira uye e-mail ... Uye zvino zvakaoma zvikuru kuita chero chinhu. Muzviitiko zvakawanda, vanhu vanogona kuwanikwa ne-e-mail.

• Zvichienderana nekuumbwa kweshamwari dzedu, isu tinowanzo "fananidza" vanhu pasocial network, asi izvi hazvisi nguva dzose. Hazvirevi kuti hazvina kunaka nguva dzose - hazvishande nguva dzose. Chekutanga, izvi zvinoda basa rakawanda, nekuti kuvhiya uku (kufananidza vanhu) kuchafanirwa kuitwa kutanga kune yega yega shamwari - kuti unzwisise kana vakabva pasocial network kana kwete. Uye zvino - chokwadi chisingazivikanwi kune ani zvake kuti paVKontakte tine shamwari dzakafanana, pa Facebook tine shamwari dzakasiyana. Kwete kune wese, asi kwandiri, semuenzaniso, zvakaita seizvi; uye izvi ndezvechokwadi kuvanhu vazhinji zvakare.

Ko data rakazara rinounganidzwa sei?

• Kuisa software yemutengi kudivi rake. Sevha inoiswa pavari, iyo inotora chete data yeruzhinji kubva kwatiri, uye inogadzirisa yavo yega data mukati. Iyo NDA inopedzwa nemutengi. Izvi, hongu, hazvina kunyatso kurongeka kuti vanoendesa izvi kwatiri, asi mutoro wepamutemo uri pamutengi - zvakanaka, ndiko kuti, kumuisira software, kana kuendesa data risingazivikanwe. Asi izvi zvaive zvisingaite, nekuti - kwakaringana kana kusazivikanwa - muzviitiko zvakawanda kutsamira pakati pevanhu ava kwakarasika.

Ndiani Anotenga Facial Recognition Software?

• Isu tiri kuenda kuno nekuti software yedu huru yatinotengesa ndeye kutsvaga kumeso, ongororo yekubatanidza, uye tinoitengesa kumasangano ehurumende. Uye gore nehafu rapfuura, takasarudza kuti taizoisa nyaya idzi dzese mukushambadzira, mukushambadzira, mumusika weveruzhinji - iyi ndiyo nzira yakaumbwa nayo Social Data Hub, bhizinesi repamutemo rekutengesa. Uye zvino tiri kungouya kuno. Tave negore nechidimbu tichitandara pano, tichiedza kutsanangurira vanhu kuti hapana chikonzero chekupa vanhu ma download nekutaura, ivo vanoda kupihwa mhinduro dzemibvunzo, kuti hapana chikonzero che tonality. , zvichingoenda zvakadaro. Saka zvakaoma kutaura kuti papi...
• (Munoreva ani?) Kumakomuredhi ese anoda kutsvaga magandanga nevanoshinha nevana.
  Ndinogona kutaura pakarepo (iyi ichava mubvunzo unotevera): maererano nemashoko edu, hapana vadzidzisi vakasungwa nokuda kwekudzorerazve.
• PaVKontakte - 14%; paFacebook hapana yakavharwa mbiri (pane yakavharwa rondedzero yeshamwari, zvichingodaro). Uye chinonyanya kufadza ndechekuti ini ndangonyora meseji - ikozvino ivo vachaverenga uye kutaura.

Usatumire chimwe chinhu chauchanyara nacho!

• Usaise chero chinhu pasocial network chingakunyadzisa - ini pachangu ndinotevera izvi. Kunyangwe ndaive nezvakawanda zvangu, nekuti ndinopika paFacebook. Zvakanaka, paiva uye pane chimwe chinhu chaifanira kuitwa ... Usatumira chero chinhu chingave chinonyadzisa! Kana iwe uchizoshanda kumwe kunhu muPublic Chamber gare gare, hongu, zviri nani kusapindura. Kana iwe usiri kuzoita izvi, kazhinji, hapana ane hanya. Ndinogona kukuvimbisa kuti hapana anoverenga tsamba yako, uye zvese izvi zviri kuvaka nyaya iyi yese...

  Vhiki yoga yoga, mumwe munhu anonyatsouya kwandiri oti: “Eya, mapikicha eshamwari yangu akabudiswa kune rimwe peji revoruzhinji risingazivikanwe! Help! Nenzira, usambofa wakashambadzira chero chinhu kune asingazivikanwe mapeji eruzhinji.

• Ini handizive nezve mamwe masisitimu ekutarisa - isu tichanyatso funga izvi, kuti kutaurwa kwechiratidzo kwaive kwakashata, Mwari ndiregererei ... Asi ndinogona kutaura kuti marudzi ese epedyo-nyika makomuredhi anofarira vanhu chete. vane vateereri vanopfuura zviuru zvishanu, uye maonero avo eruzhinji anogona kukanganisa mumwe munhu. Mune ruzivo rwangu, hazvina kumboitika kuti HR agency inoraira kuongororwa kweprofile kubva kwatiri yakati: "Ani nani anoda Navalny, usahaya chero munhu!"

Nezvekuburitsa zvabuda. Vanhu vangani vanoshandirwa mukutsvaga?

• Pamakambani gumi ari pamusoro arikushambadza, manomwe ndiwo ave kutsikisa. Zvakaoma kutaura: patakatanga izvi gore nehafu yapfuura ... Tine vanhu vanoverengeka munzvimbo imwe neimwe - kune vanhu vakawanda mumabhangi, kune vanhu vakawanda muHR, kune vanhu vakawanda mukushambadzira. Uye ikozvino tiri kufunga nezvekuti ndiani anobatsira zvakanyanya kuenda kune wekutanga, watinofanira kutanga kugadzira mamwe mainterfaces ...
• (pamwe nenhamba yevanhu pamusika chikamu) Kwete kupfuura vanhu makumi maviri nevashanu, nekuti isu hatina kubata chibharo chero munhu.
• Kazhinji, mumutemo, aya matekinoroji kubva kumusika anoshandiswa, ndinofunga, neanopfuura 50%. Vamwe mumashambadziro ekushambadzira, vamwe mune imwe mhando yemukati analytics. Ini ndingati 40 muzana inoishandisa mune yemukati analytics, 50-60% inotengesa kuti ipedze mhando. Asi izvi zvinotoenderana nemakambani ekushambadza ivo pachavo. Munoona, vamwe vanhu vanongotaura nekuda kwemari yakashandiswa, kushambadza kwavakaisa, vamwe vachinyora kuti vangani vauya nevanhu, rudzii rwevateereri... Ndingadaro, asi ndinogona kunge ndakakanganisa - handisi kunyatso. fungidzira mashandiro anoita makomuredhi aya. Ndinoziva chete muhuwandu data.

Dzimwe ads 🙂

Ndinokutendai nekugara nesu. Unoda zvinyorwa zvedu here? Unoda kuona zvimwe zvinonakidza zvemukati? Titsigire nekuisa odha kana kukurudzira kushamwari, Cloud VPS yevagadziri kubva kumadhora 4.99, yakasarudzika analogue yekupinda-level maseva, iyo yakagadzirwa nesu kuti iwe: Chokwadi chese nezveVPS (KVM) E5-2697 v3 (6 Cores) 10GB DDR4 480GB SSD 1Gbps kubva pamadhora makumi maviri kana kugovera sevha? (inowanikwa neRAID1 uye RAID10, kusvika ku24 cores uye kusvika ku40GB DDR4).

Dell R730xd 2 nguva yakachipa muEquinix Tier IV data center muAmsterdam? Chete pano 2 x Intel TetraDeca-Core Xeon 2x E5-2697v3 2.6GHz 14C 64GB DDR4 4x960GB SSD 1Gbps 100 TV kubva $199 muNetherlands! Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - kubva pamadhora makumi mapfumbamwe nemapfumbamwe! Verenga nezve Nzira yekuvaka Infrastructure Corp. kirasi nekushandiswa kweDell R730xd E5-2650 v4 maseva anokosha 9000 euros penny?

Source: www.habr.com