Black SEOs uye nzira dzakanakisa dzekusimudzira. Mukuru, pharma, rondedzero, kufambidzana. Shestakov | Vanhu PRO #75

Muchikamu che75, Sergey Pavlovich anoenderera mberi nehurukuro yake naOleg Shestakov, muvambi uye muridzi weRush-analytics.ru uye Rush-agency.ru.

Sei pharma iri "dema"?

Sergey Pavlovich (pano - SP): - Sei pharma (chinyorwa - mishonga) "dema"? Ndinoziva kuti marwariro eInterpol naye akashata. Ndakafunga kuti yaive imwe mhando ye "grey" imwe - zvakanaka, Generic, ivo vari kuIndia mushure mezvose.

Oleg Shestakov (zvino - OS): - Ndakadzidza pharmacy ini. Ndiko kuti, ndakatarisa, ndaifarira kuti "tema" matekinoroji anoshanda sei. Isu hatishande ne pharma; isu hatishande nechero chinhu chisiri pamutemo uye chaunogona kuwana dhongi rako gare gare. Ini handizvikurudzire kune chero ani zvake.

SP: - Izvi hazvisi kushanda izvozvi? Muhuduku hwangu, ndinofunga, vakashanda.

OS: - Pane imwe nguva ndakadurura kune mukuru kubva pamasuo. Paive nemari yakanaka ipapo, raive gore rechi9 - ndichangotanga nemukuru. Ndakashandisa mapurogiramu eRussia akabatana (rangarira, mameseji eSMS anobhadhara)? Kunyange zvakadaro, takapa zvinyorwa, kana akapinda muSMS, takapa zvinyorwa zvaakabhadhara.

SP: — Iye zvino munhu mukuru haashande. Chero zvazvingava, ndaiwanzotumira spam kumunhu mukuru - ndizvo zvaive zvakaita! Zvino zvose zvafa.

OS: - Unofanira kuva ani? Ndiani anofanira kunge ari munhu kubhadhara zvinonyadzisira kubva pafoni yake kuburikidza neSMS? Unofanira kuva ani? Handizive.

SP: - Kare ikako, mari yakawanda yaigadzirwa kubva wap-tinya, wap-kunyoreswa ...

OS: — Iri idingindira “dema”. Kunyangwe iye zvino, Google neYandex vari kurarama - vanorambidza nzvimbo uko kune wap click; vanorambidza, vanongozvikanda kunze kwezviwanikwa zvekutsvaga.

Google inobhadhara kushambadza inosuma sei hunyengeri?

SP: - A little off topic. Sei, semuenzaniso, mukushambadzira kwakabhadharwa kweGoogle, zvinhu zvakabhadharwa zvinoonekwa zvinobiridzira vanodya mudyandigere: "Nyika haina kukubhadhara imwe 100 zviuru rubles pagore - tsvaga sei ..."? Uye zvino vanotora mari kubva kune uyu ane nhamo mudyandigere padanho rega rega raanotora.

OS: - Saka iyi infotraffic! Iri harisi sangano rezvemari re Forex, panodiwa rezinesi. Ingori info traffic. Zvingori zvekuti madude anotenga iyi yakachipa yeruzivo traffic, yoisa kune yekumhara peji, uye ipapo nzvimbo dzekufona dzinonyengedza vanodya penjeni. Ini ndinofunga, hongu, iwo akazara fagots, haugone kuita izvi, asi zviri pamutemo - ichi chinyorwa. Unodei? Havagoni kuzvitarisa. Iwe unogona kunyunyuta nezvehutsotsi kuGoogle, nezvekushambadzira, asi kazhinji kwete.
Zvakanaka, iwe unoziva, unogona kuvhara zvese. Ndiani anoziva, toti, chii chinonzi cloaching?

Chii chinonzi "cloac"?

SP: - Ndinoziva chikamu chedzidziso, asi handina kumboziva mashandisirwo acho. Taura.

OS: — Kubva pazwi rokuti kuvharika (to hide). Ndiko kuti, haugone kuita mwero mune imwe advertising system. Iwe haugone kuva nekasino, semuenzaniso ... (kasino, iti, haishande - yakatemwa zvakadaro). Iwe unotora uye woendesa chimwe chemukati kuti chienzanise, zvine mamiriro, zvimwe zvituru. Pano isu takagara pazvigaro, iwe uri kutengesa macheya - peji yekumhara ine macheya. Iyo ine moderated - iwe unoshandura zviri mukati. PaFacebook, Yandex, Edwards - pese panonyengedza masisitimu ekushambadzira. Iyo kambani inotanga kukura - iwe unoshandura peji rekutora, shandura vanogadzira kuti...

SP: — Unodira zvinonyadzisira kana mapiritsi pachinzvimbo chetsvina.

OS: - Iwe unoizadza, uye ndizvozvo. Chinhu chikuru ndechekuti haisi chisimba, kuitira kuti varege kukanda kushungurudzwa kwauri.

SP: - Pandinonzwa nezve izvi, ndinofunga: wadii kuita sarudzo iri nyore? Tarisa, ndine webhusaiti: ngatiti, pane chikafu chemhuka, mavitamini - iyi ndiyo webhusaiti yangu "Zookeeper"; uye ndinoitumira (ino saiti) yekuenzanisa, uyezve ndinongoishandura kuita saiti inonyadzisira kuburikidza neFTP.

OS: - Ehe, hongu, izvo zvinogona kuitwa.

SP: “Asi vakandiudza, unoziva chii? Kuti vanouya munenge awa yega yega - ma moderator aya akakubvumidza, uye tarisa kuti uone kana paine chachinja newe ...

OS: - Zvakanaka, hongu, iyi inyaya yese ...

SP: - Vari kuuya chaizvo kuzotarisa kana chii?

OS: - Zvirokwazvo. Kune macheki uye bots, uye ndizvozvo. Izvi zvese zvakagadziridzwa. Asi iwe unogona kuita chimwe chinhu: unogona kuziva ese IP mahofisi emamodhita uye uvape izvi zvirimo. Wakambozvifunga here?

SP: - Kuburikidza ne cloaca. Kwete, ndinoziva - kuburikidza ne cloaca.

OS: - Kazhinji, izvi zvese zvinoitwa mumaindasitiri. Kune vakomana vanorima maakaundi paFacebook: vanoabata, vanoapomba, vanoatumira, uye vobva vavhura account yekushambadzira. Kufanana neantifraud mujini yekutsvaga pa Facebook - kana pane chimwe chinhu chisingaenzaniswi ... Pawakanga uri pa Facebook, makore maviri gare gare iwe zvichida wakaziva kuti iwe unogona kushambadza ipapo uye wakanyoresa mushure mokunge wasvika ikoko. Mushure memakore mashanu, semuenzaniso, ndakatanga kushambadza ipapo.

Uye mukomana iyeye pazuva rekutanga akaenda kuFacebook Ads muhofisi yakaoma uye akatanga kudurura - hongu, akarambidzwa. Naizvozvo, inopombwa, inogadzirwa, zvino mahofisi ekushambadzira aya anotanga, anotanga kushambadza ipapo, ipapo chivharo, ndiko kuti, chinopomba. Ndakanga ndine nyaya inonakidza: zvisinei kuti ndakaisa maoko angu sei pabrowser yakanyorwa yekuvhara nekushanda paFacebook.

SP: — Kufanana ne“Sphere”?

OS: - Kufanana. Asi pakanga paine yakasarudzika Chroma injini.

Maitiro ekunyoresa echikadzi Facebook account?

SP: - Zvakanaka, Sphere uye Chrome vane akawanda-malogi, uye Indigo anawo.

OS: - Uye iwe, paunosarudza "Bvisa tsoka dzese", hapana chinosara mubrowser ine yakavhurika sosi, iwe pinda pasi peimwe account. Kune zvakare ... Vakomana vari kuita izvi, ini handingaputi mabhomba ese, nekuti zvinogona kukanganisa hupenyu hweumwe munhu. Semuenzaniso, waiziva here kuti vakadzi vese vari pakati pe20 ne30 muAmerica vatove paFacebook?

SP: - Aihwa.

OS: - Vanotaurirana paFacebook, pa Twitter... Pamwe uri pasocial network, kana kuti haufe uripo - ungave wakafa, kana kuti hauna Internet, wakagara pasi. Iwe haugone kunyoresa mukadzi wechidiki kubva kuAmerica paFacebook. Haangakuregi, anokurambidza, nekuti munhu wese atovepo.

SP: - Nekuti ese aya maakaundi epurazi ... Ten huku dzinondinyorera paFacebook pazuva.

OS: - Hongu, hongu, uku kupenga! Zvakanaka, ndiyo pfungwa ... Sezvineiwo, uri kuitei? Iwe unotora uye unotarisa kupinda mune imwe Facebook musika, tarisa kuti inokura sei, uye ita maakaundi kubva ipapo - inokupa iwe ipapo. Saka takagadzira account, takagadzira musikana: takatora mafoto kubva kuVK, tikaba mafoto ake, tikamutumidza kuti Sasha Holstein (akanaka, ane "meso" mahombe), akaaisa kune ino browser. Iwe hauna zano! Kuruboshwe, pane iyo mbiru yekuzivisa, tine vhidhiyo (30 maminetsi)... Pane hack yehupenyu: unofanirwa kuwedzera shamwari nhatu dzechokwadi...

SP: - "Kururamisa" kunorevei?

OS: - Vanofanirwa kunge vari murume kana murume kana murume akasiyana newe (pane mirairo yakananga yebrowser iyi). Kazhinji, iwe unopedzisira wave mu "sajest" - iwe unokurudzira kuvanhu munhamba huru kwazvo, nekuti bhurawuza rako rinobata mamwe tsoka kubva kune imwe nyika. Uye mukati me3-4 maminetsi vanhu vanotanga kukutumira zvikumbiro zveshamwari, kunyora, kupa mhinduro kana iwe uchipa chimwe chinhu. Tine iyi koramu kuruboshwe (kana iwe ukatarisa "monique") uye zvese zvakangozadzwa mumaminitsi makumi matatu: 30 zviuru zveshamwari chaidzo muawa.

Takaita boka reshamwari. Ingori bhurawuza rakanyatso kunyorwa kuti iwe uwire mune algorithm - "Tarisa, mukadzi akanaka! Enda mberi ushamwaridzane naye." Boka revaIndia nevamwe vekuPakistani vakatinyorera. Mumwe muIndia akatitumira, kuti: “Ndakapfuma. Ndine mombe, tarisai. Uye wechipiri wePakistani, unoziva here zvaakaita? Akatora chiso chemusikana uyu, “Akachipinza” mupopoma, ndokutitumira kuti: “Mwana, kadhi rako!” Muchidimbu, isu taipenga nenzira dzakasiyana, asi hapana chatakaburitsa - taingopenga zvekuti takakwanisa kunyengedza algorithm.

Uye "chernushniki" - unogona kufungidzira zvavari kuita ikoko? Vanoshandisa marudzi ese e smartlinks. Saka, kana tikataura nezve dzimwe nzira dze "dema", saka iwe unogara uchienda kune dzakaoma misoro - iyi ndiyo pharma, iyi inonyadzisira, iyi rondedzero - uye ona kuti tekinoroji inoshanda sei ipapo. Iwe gara pasi, bvisa munhu wese, uye wotanga kuongorora kuti aya malink anovakwa sei. Ndezvipi zvimwe zvaungaudza vataridzi vedu nezve "dema" izvo zvinonakidza?

SP: - Iyo inonyanya purofiti niches ipapo. Munyika yedu uye kumadokero - kubva chernukha.

Iyo inonyanya kukosha niches muChernukha

OS: - Zvakanaka, zviri pachena - uku kubhejera, iyi kasino, iyi kubheja kwemitambo, kana uchikwanisa kuibvisa.

SP: Iwe wakati, "Kana uchikwanisa kuibvisa," chii, mari yako kubva kune yakabatana?

OS: - Aihwa. Kana uchikwanisa kuuya nayo kumusoro. Zvekare, muRussia tine RKN - inonakidza kumhanya famba. Kare zvakanga zviri nyore kumunyengedza, asi iye zvino hazvisirizvo. Ndiko kuti, zvichiri kugona - iko zvino ndichakutaurirawo ...

Uku kubhejera, kubheja kwemitambo (kubheja), pharma muAmerica, SA uye mukuru, pamwe kana uine traffic yakawanda.

SP: - Zvakadini neizvi zvekuwedzera zvekudya, "kuonda", "Nutra"? I "grey"?

OS: - "Grey", asi inofamba zvakanyanya "nenzira chena" - izvi zvinyorwa zvakanyorwa sekuti "Maitirwo ekurapa pancreatitis"... Unoreva here mamongi teas, goji berries?

SP: - Kwete, handisi kutaura nezvazvo. Aya magotsi.

OS: - Ndaidawo kutaura - fagots.

SP: - "Bactefort", "iwe une marudzi ose ehonye, ​​zvipembenene"... Ndinoziva varidzi ve "Leadbit", "Shakis"...

OS: "Ini handiremekedze bhizinesi iri."

SP: - Maita zvakanaka vakomana nekuzvinzwisisa. Vari kufamba...

OS: - Kwete, bhizinesi rakanaka! Bhizinesi rakavakwa zvakanaka.

SP: - ...Idzi nzira, munoziva, dzekutyisidzira munhu, "kurapa" uku kuvhunduka.

OS: - Nenzira, vanhu vanoita mari yakanaka kubva kune izvi muRussia, asi ini handina kumbobvira ndave nechokuita nebhizimisi iri, handina kana kusvika pairi. Ndakatarisa kuti izvi zvaigoneka sei - ndakatomboedza SEO yekunakidzwa, ingave saiti yaizosvika kumusoro kana kwete: hongu, yakasvika kumusoro - isu takangodzima saiti. Hongu, unogona kuita mari ipapo, asi isu tiri pamutemo. Tinoda kusimudzira mawebhusaiti muSamara pane kuita izvi - kunyengedza vanodya penjeni nezvehutano hwavo.

Ndezvipi zvimwe niches? Tora kubhejera - izvi ndezvekuti, kana paine "dema" niches. Tinogona kutaura nezve zvimwe zvekuita paInternet kana iwe usingade kutenga kadhi uye kutengesa Viagra kune vanodya penjeni kubva kuCalifornia.

Chii chekuita paInternet? Nzira yekuita kadhi?

SP: - Unoziva here kuti kangani pazuva vanondinyorera kuti: "Sei kadhi?", "Zvakanaka, ndidzidzise kuita kadhi!" Zvinoita sekunge ndine shambadzo yakaturikwa ipapo pane imwe nzvimbo yandiri kudzidzisa makadhi! Uye handizvidi. Zvakawanda zvinofadza: nezuro ndakaburitsa nyaya - ndiri kungotaura nezve nyaya dzandaive mujeri ndiri mujeri uye ndakashanda kwenguva yakareba ... Ndinonzwisisa kuti ndine YouTube, sevhisi yekudzoserwa mari iva imwezve social project muhupenyu hwangu - I won't be torn , I just gave them to people. Uye nhasi ndiri kutaura newe - ini ndiri kufarira chimwe chinhu chakadai ... kugadzira, kwete nematsotsi, asi zvakananga kune bhizinesi, chimwe chinhu, kukudziridza, kuvapa [vaoni] humwe hupenyu hacks.

OS: - Unoziva zvandichakuudza nezve "dema"? Tarisai, ndanga ndichifunga kuudza vakomana nezvazvo nhasi. Paunenge uchitsvaga (ngatitorei kutsvaga, nekuti iyi ndiyo nzira yangu, ndinoziva zvakawanda, ndine traffic yakawanda yevanhu vakasiyana mumisoro yakasiyana) uye kana uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchinge uchitsvaga masayendisiti, zvimwe zviwanikwa. Acharamba achiwana zvauri kuita ikoko, uchimunyengera - acharamba achikurova iwe semugumisiro.

Nezve bhizinesi re "dema".

OS: - Saka, izvi zvinogona kufananidzwa nekuti iwe unovhura mawebhusaiti uchishandisa "dema" nzira. Iwe une, ngatiti, zana ma mowers ikozvino, miriyoni ... Unogona kuisa miriyoni padhipoziti - izvi zvichakupa iwe anenge zviuru makumi manomwe nezvitatu pagore, handiti? Pa73%, pa7,3%.

SP: - Uku ndiko kudzoka kwakanaka. Chaizvoizvo zvishoma.

OS: - Zvakanaka, yakagadzikana. Kana mubereko webhangi wakaoma, saka unogona kuita makumi manomwe pane imwe nzvimbo.

SP: - MuRussia gore rakapera - 2,5%, iyo yakawanda yaiva 3,2% pamari yekune dzimwe nyika.

OS: - Kwete, kwete mari yekunze! Ndinoti - mamiriyoni rubles.

SP: - Saka inflation ichakudya iwe!

OS: - Zvakanaka, izvo zvinonzwisisika ... Kunyatso purofiti - isu hatitore inflation, unogona kuunza akawanda coefficients. Uye iwe unogona kuenda, tora miriyoni iyi uye ubatanidze mumitambo yekubheja: ingojoinha imwe "Betting League", kana "Tornado", iwo mabhawa.

SP: "Uchavarasikirwa nekukurumidza."

OS: - Unogona kungohwina zvakawanda navo: iwe wakatora miriyoni, kubheja pane zvisingaite zve3 (mumwe mubhokisi netsaona akadonhedza imwe) - wakasimudza mapoinzi matatu. Asi iyi injodzi yekuti unogona kurasikirwa nezvose.

Zvakafanana pano. Ndiani anoshanda nechernukha? Vanhu vakangwara chaizvo vari kuita izvi: kune vakawanda vanogadzira mapurogiramu, vane tarenda vanogera, vane tarenda vanoongorora madhijitari, vaongorori vewebhu - iyi iindasitiri hombe. Uye iwe unovaka timu iyi, semuenzaniso, iunganidze, uidururire mune imwe "dema" kasino isina rezinesi. Uye pane imwe nguva mutongi anoti: "Ndizvo, makasino haabvumirwi!" Google inogona kuuya kuzokupa yambiro yakaparadzana mune dzimwe nyaya.

SP: - Sezvaive mune zvinonyadzisira. Vakabvisa zvese zvawanikwa zveporn.

OS: - Paid Alnes - ndapota, nekuda kwehuwandu hwenzvimbo dzakabiwa.

SP: -Crypt zvakare.

OS: “Varombo vakatora zvikwereti izvi. Chekutanga, musika weUS microloan wakadzorwa; chechipiri, maererano nemigumisiro, vakati Google yakangouya ndokubvisa masayiti ose, pasinei nezvawakaita ipapo. Zvakafanana ne pharma: tenga iyo, se "kutenga Viagra", dzvanya, hapana chichaitika ...

SP: - Zvichiri zvakajairika. Ndakaiona mwedzi mitanhatu yapfuura.

OS: — Zvakaitika makore maviri apfuura inyaya yakasiyana; asi pane chatove chinhu chakadaro ... Uye semhedzisiro, iwe uchavaka timu iyi - iwe uchasimudza imwe mari pane "ipfupi kureba", uye ipapo zvese zvichange zvabatwa, nekuti mutongi achauya.

SP: - Ini ndinototsvaga "generic Viagra"...

OS: - Zvakanaka, iwe unopinda "generic Viagra" - zvinonzwisisika. Uye kana iwe ukapinda "tenga Viagra", iwe uchaona kuti chinzvimbo chachinja sei uchienzaniswa nezvachaive makore maviri apfuura. Uye kana iwe ukavaka chimwe chinhu "chichena", sedhipoziti, iwe unowedzera gore negore - teknolojia yako inokura, boka rako rinokura, mari yako inokura, iyo iwe unogona kuisa mari; mapurojekiti matsva, kushamwaridzana, kudzidzisa mumwe munhu chimwe chinhu. Ini pachangu ndakapedza 250-300 vadzidzi. Seoshnikov.

SEO kudzidziswa, inodhura marii?

SP: - Une imwe mhando yeacademy here?

OS: - Hongu, tine Rush Academy. Takazviita mukati, mukati mekambani. Uye isu takasarudza: pane munhu anonyatsofarira kudzidza nezve nyanzvi SEO? Zvakanaka, takati: hongu, ngatizviite.

SP: "Ndinofunga kune vanhu vazhinji vanoda kuzviita."

OS: - Uye isu, muchidimbu, takazvitora kunze kwenyika. Chaizvoizvo vhiki iyoyo yakaitika, inotevera iri muna Mbudzi.

SP: - Kutsvaga?

OS: - Ehe, seti.

SP: - Chii mutengo?

OS: - 20 zviuru, mumaonero angu, ikozvino. Mazuva maviri akazara tingori muhofisi yedu. Ndinofunga kuti zvakakwana.

SP: - Vapei imwe mhando yekuderedzwa. Seti yako inotevera ndeipi?

OS: - Mbudzi 30 - Zvita 1. Ngatigadzire zviuru gumi neshanu zveVanhu PRO.

SP: - 15 zviuru - ndiani anoda SEO makosi. Iwe pachako - handisi kuedza kukunyengetedza. Ingozvitongera wega, tarisa chikamu. Kana mazwi aOleg uye matekinoroji akakodzera kutariswa uye kufarira kwako, saka ndapota shandisa iyo promo kodhi "PeoplePro" zviuru gumi nezvishanu.

OS: - Huya, tichaita mutero, hongu.

SP: - Nenzira, kana vanhu vazhinji vakaungana, ini ndichauyawo, pamwe kwemazuva mashoma, ndigare newe, tora chikamu, teerera kune chimwe chinhu chakangwara.

OS: - Ehe. Isu tinokuudza mumazuva maviri kuitira kuti iwe uende kunze uye uite izvo zvekutanga zvepurojekiti yako uye ubhadharwe, ita mari kubva kune yekutsvaga traffic.

Zvakanaka, kwandiri, nekuti ndinoda kupa vanhu chimwe chinhu chinonakidza uye chakanaka, kana vanhu vachindinyorera kuti: "Zvakanaka, Oleg, takagadzira webhusaiti, hatichashandi kufekitari kana kumwewo, tinowana mari." Uye ini zvakare ndinoita semupiro kamwechete pamwedzi - yevadzidzi kana mumwe munhu. Nekuti ndinogona kuudza vanhu kuti ndiri kuvaka kambani yehunyanzvi, ndiri kudzidzisa timu, isu tiri kugadzira. Handisi kuti, iwe unoziva, tinoisa dhora makadhi paPornhub uye tinoaburitsa. Handikwanise kuudza izvi kune vechidiki ...

Nokudaro, ndinokurudzira kuti uite chimwe chinhu "chichena". Uchishandisa iwo masaiti eAmazon, enda kuAmerica, shanda muRussia kungave mubazi kana iwe pachako. Izvi zvinhu zvakanaka! Izvi ndezvemazuva ano - hauna kusungirirwa kune imwe nzvimbo, unoda MacBook, laptop, chero chaunoda - uye shanda kubva kupi zvako munyika. Uye hapana anokubata, hapana anokudzingirira.

SP: - Vanogona kuuya kuvadzidzi vako (uye vangu, kana mumwe munhu achibva kuchiteshi chedu), ingo "verenga" hurukuro yeawa paYouTube. Iwe wakataura nezvazvo. Ndichauya hangu ndinwe tea.

OS: — Tine kamuri yetii.

SP: - Ngatinwe tii, ini ndichakuudza zvandinoziva nezveYouTube. Handizive kana mhinduro yangu inokodzera kutariswa. Ndine 5 thousand in 100 months. Paiva nevashanu munaEpril, uye musi waSeptember 2 takatopemberera 100 zviuru.

OS: - Chokwadi akakodzera. Vanhu vatatu vedenderedzwa rangu vakandiudza nezvako: "Ah, tarisa - "People PRO", zvionere, murume, tarisa - inzira yakashata!

SP: - Ndinofunga kuti ndakapfuura ne40 muzana chete uye ndakadzidza zvandaida.

OS: - Hongu chokwadi! Iye zvino iwe uchatanga kubatana, kubatanidzwa, kuyerera kwetraffic. Yatova art.

SP: - Muchidimbu, heino munhu ari kuita bhizinesi re "chena" uye ari pedyo zvikuru ne "dema", chero zvakadaro, anoona kuti izvi zviri kuitika sei.

OS: - Ndakaona nyaya dzakawanda. Kana iwe uri kuita imwe mhando yemusoro (kubva kuRussia, sekunge nekadhi) uye iwe uchifunga kuti hapana achakubata, iwe unopwanya boka remasaiti - rimwe zuva iwe uchayambuka nzira yeumwe munhu. Ndinoziva nyaya uko vanhu hapana kwavanoenda.

SP: - Kufanana nemakadhi, hongu.

Ndeipi mari huru yawagadzira kubva kune vatema traffic?

OS: - Kana iwe uri kuita bhizinesi "dema" uye unosvika kumusoro mune imwe nyaya ... Heino iwe unayo: wakandiudza kuti mamwe madhimoni anogara achikutambudza. Iwe unosvika kumusoro kune chimwe chikumbiro - ivo vanotanga kukudhodha. Zvakanaka, enda pane chimwe chikumbiro - "wongororo yebhutsu yekuvhima" paAmazon - zvakanaka, hapana anokubata, iwe unongogamuchira mari, uye ndizvo zvese.
Sei mapurojekiti aya aine capital capital? Kana, semuenzaniso, saiti inokuunzira zviuru zviviri zvemadhora (pamwedzi), unogona kuenda nyore kune cache - pa "Impai Flippers", uko kune dzakasiyana siyana dzinotengesa nzvimbo.

SP: - Unoreva sechiRussia "Telderi" here?

OS: - "Telderi", hongu. Bourgeoisie chete dzimwe nguva vanotenga nenguva yekubhadhara yemwedzi makumi matatu nematanhatu, kana mwedzi makumi maviri nemina. Ndiko kuti, une webhusaiti, inounza iwe 36 zviuru zvemadhora pamwedzi paAmazon - unogona kuitengesa ne24 zviuru zvemadhora.

SP: - Pakarepo.

OS: - Unogona kuita mari, uzvitengere diki ...

SP: - Zvakanaka, iwe unoda imba.

OS: - Apartment, hongu. Izvi zvinhu zvakanaka. Asi iwe hausi kuzobvisa iyo buyviagra.ru webhusaiti.

SP: - Ndiko kuti, "chena" ichaunza zvakawanda munguva refu, mukufamba kwenguva?

OS: - Ehe. Ndinogonawo kukuudza zvimwe zvatiri kuita, zvaunogona kuita. Isu takagadzira kuedza.

SP: - Rega undipindure mubvunzo mumwechete: mutengi wako akawana marii pamwedzi, semuenzaniso? Mamirioni emadhora, maviri, gumi?

OS: - Ndinoziva kuti rimwe boka rakapa zano ... Ndakaita mamwe masvomhu, ndakafungidzira kutendeuka, hongu (kutanga, handisati ndamboona vanhu ava pachedu uye ndinongonzwisisa nyaya yacho, handisi kuzotaura kuti ndeipi. ), - vakomana vaviri vakaita mamiriyoni emadhora mugore.

SP: - Mugore? Zvakanaka, hazvina zvakawanda. Misoro mizhinji “yechena” inomutsa zvakawanda.

OS: - Hongu, kunyanya muAmerica. MuAmerica - hongu. Zvakaoma kuwana mamirioni maviri emadhora paAmazon pagore. Ndiko kuti, vakatanga kubva pakutanga, vakaita mapurojekiti "vatema" (pakupedzisira mutongi akauya ndokuuraya niche yose), vakawana mamiriyoni maviri emadhora.

SP: - Iwe uchiri kuraira kuenda kuMadokero ipapo?

OS: - Zvirokwazvo! Ehe.

Nezvekuedza kwako

SP: - Nezvekuedza kwako.

OS: - Teerera, zvakanaka, isu sesangano - mutengiwo zvake anouya kwatiri oti: “Varume, tingaite CEO here? Ndinoda traffic, kutengesa. " Wese munhu anoda traffic, handiti? Zvakanaka, takazviita uye takazviita. Takabva tavhura traffic yaibhadharwa. Isu tave kuita Facebook, Insta, ikozvino YouTube inotanga zvakare, kunyangwe dhizaini yedu idiki, uye inobhadharwa kushambadzira muYandex, muGoogle. Uye isu tinofunga: tinoita zvese izvi kune vatengi, tinozviita nemazvo, nezve 95% yevatengi vedu vanoramba vachishanda nesu kweanopfuura makore maviri. Ndiko kuti, haisi chibvumirano chakazara kwemakore maviri, asi mushure mekushanda kwegore, vachiri kudzoka. Vanhu vanofara - zvinoreva kuti pane mhedzisiro.
Kazhinji vatengi vanoenda nekuti vaita zvese - hapana chasara kuita, zvese zviri pamusoro. Isu hatisi mukaka mutengi: "Ingobhadhara isu." Tinofunga: "Zvakanaka, sezvo tichigona kuzviita zvakanaka kune vatengi, ngatizviitirei isu pachedu!" Uye saka ini nevandinoshanda navo takauya nechinhu chinotonhorera: mugore takasarudza kugadzira 100 mawebhusaiti ekutengesa.

SP: - Ndakaona imwe dambudziko paYouTube - iyo "chela" inoti: "Tinokurumidza kugadzira peji yekumhara muzuva (semuenzaniso, kutengesa miti yeKisimusi), kudira imwe yerudzi rwekushambadza pairi, yakabhadharwa ("Google Adwords" , YAN, k semuenzaniso), tinotarisa niches mune zvese - izvo zvinobhadhara, izvo zvisingabhadhari." Urongwa hwakadaro?

OS: - Aihwa. Muchirevo, izvi zvinogona kuitwa ...

SP: - Vaida kugadzira mawebhusaiti zana mumazuva zana.

OS: - Zvakanaka, ndine ruzivo - Ndakashanda semutungamiriri wehunyanzvi kwemakore matanhatu, ndinonzwisisa tekinoroji zvakanyanya, asi ini handisi kuzogadzira peji rekumhara muzuva uye handisi kuzogadzira kushambadzira kune imwe niche yakaoma ipapo. Nokuti iwe zvechokwadi unoda kumhanyisa analytics yakajairika kuburikidza neGoogle Tag Manager, kunyange kugadzira mabhodhi ese, mhanyisa ese ekushambadzira mishandirapamwe ... Muchidimbu, izvi hazvina musoro, hazvigone kuitwa nenzira iyoyo. Saka takazviita kwegore: 6 mazuva - 365 masaiti.

SP: - Anenge mazuva matatu.

OS: - Ehe. Minimum mazuva matatu.

SP: - Wakasarudza sei niches yako? Wakanyatsotora akasiyana, akasiyana?

OS: - Isu takangotora akasiyana, takatarisa pakanga paine traffic shoma. Yakasiyana niches: kune inoshamisa niche yerumwe rudzi - "Kuchenesa matsime" - ingofunga nezvazvo, chinhu chakadaro. Chimbofungidzira, jasi rako repea rakawira mutsime. Ndizvozvo, fuck it, haugone kuiburitsa - ichaora, unofanirwa kuchera tsime. Zvadaro - "Makosi ekutasva bhiza", "Helicopter rental", semuenzaniso.

SP: - Kutasva bhiza kuchadhura, ndinofunga. Niche niche.

OS: - Ehe. Takauya nayo pamusoro. "Imbwa Kufamba" - yakaunzwa kumusoro.

SP: - Pane mari yakawanda chete ipapo. Kutasva bhiza ibasa rinodhura, sezvakaita tennis.

OS: - "Helicopter rental" - takaifarira, takaiunza kumusoro; Iye zvino ticharova pamusoro - tichatengesa vatungamiri. Chinhu chinonyanya kufadza ndechekuti takagadzira "Renting Heliks" - ikozvino tinorenda "Geliks" muMoscow; "Ferrari Rent" Nyora mu "Yandex" - "Rent Gelendvagen muMoscow" kuitira kuti pave nekiyi yakananga "bold". Pano saiti ichave yekutanga, saka tinounganidza ese traffic - heino imwe yemapurojekiti. Tinotengesa ma lead. Isu takangowana vakomana vane 30 Gelendvagens, uye isu tinotengesa inotungamira kwavari. Kureva kuti tinogamuchira mafoni.

SP: - Zvakanaka, ndinonzwisisa: unotumira zvese zvikumbiro kwavari.

OS: - Zvakanaka, kune kontrakta, shamwari, hongu.

SP: - Inenge yakawanda sei komisheni yavanobhadhara?

OS: - Nekusimudzira, tiri kugadzira diki dhipatimendi rakabatana - isu tinotora 10% ikozvino. Dzimwe nguva mumwe munhu anouya kwatiri...

SP: - Vane muganho wakakura, izvo zvisina kukwana zvachose.

OS: - Ehe. Asi pamuyedzo! Muniche iyi tave kutora kuongororwa, kumwe kwatinogona kutora makumi matatu.

SP: - Yakawanda sei traffic yaunowana pamwedzi pachikumbiro ichi?

OS: - Handizive, kune angangoita makumi mana ekunyorera pamwedzi.

SP: - "Simlarep" (???) haakuratidze.

OS: - Acharatidza kuti ndeipi yeizvi ...

OS: - Yakagadzirwa kubva kune organic zvinhu. 100% organic, maona?

SP: - Kwete, nokuda kwechimwe chikonzero inoratidza 30% yemotokari ... Oh, zvakanaka, mhando-mumigwagwa, kureva, kushanya zvakananga - 70%.

OS: - Hongu, iye benzi. "Simlarep" hairatidzi pamavhoriyamu madiki, ramba uchifunga. "Social" haipo zvachose. Kwaakabva hakuna kujeka.
Saka vakaita zvinhu zvakadaro. Uye iwe unogona kugadzira mawebhusaiti matatu muguta rako, kunyangwe mudhorobha diki - "Rent a Gelika", "Gelika Rent", "Gelendvagen muSamara", zadza zvese zvawanikwa zvekutsvaga uye tsvaga shamwari yauchazotengesa inotungamira. . Chii chaunoda kugadzirisa? IP telephony, nenzira, ndeyemahara.

SP: - Ndakatokuratidza vhidhiyo kare.

OS: - Kambani yakanaka; kana iwe uine kutumira, rega vaenderere mberi, zvakakodzera kurumbidza. Tumira mafoni kune mumwe wevaunoshanda navo, kana pamwe kuhama (ipa hama nhamba yako yefoni)…

SP: - Anotengesa maruva!

OS: - Nenzira, isu takasimudzira maruva zvakanyanya - yakanyanya "nyama" dingindira.

SP: - Unorevei, "nyama"?

OS: — “Nyama” zvinoreva makwikwi, kuoma, gungwa “rine ropa”. Zvakanaka, maruva, maruva! Funga nezvazvo, chii chiri muganho pavari?! Semuenzaniso, vanoisa moto, boilers, chero nyaya dzekuvaka.

SP: - Mahwindo ipurasitiki, iwe pamwe haungakodzeri zvachose?

OS: - Hatizvitore, chokwadi. Hatizokwanisi kufambira mberi! Mukuongorora kwedu ... Pane nyaya dzePF zvechokwadi, pane zvechokwadi maitiro - haungabudi kunze, ndizvo chete.

SP: - Zviuru zvevashandi vemufekitari vanopinda paawa yega yega kubva parunhare mbozha, votora nharembozha yechigumi muhomwe yavo vopinda kubva kune mutsva anoshanda.

OS: - Hongu, ndizvo chaizvo mashandiro ayo. Hatishandisi mahwindo epurasitiki, magonhi esimbi kana maair conditioner. Zviri nyore. Kungoti kwete.

Iwe unogona kuseta bhizinesi rakadaro muguta rako - gadzira webhusaiti zvinoenderana negwaro. Pane muvaki webhusaiti anonzi "Tilda".

SP: - "Yukit" uye "Tilda".

OS: — “Tilda” yakanaka, tinoziva kuti iri kufambira mberi. Iye zvino akagadzirira SEO, unogona. Mumazuva matatu takagadzira webhusaiti isu pachedu.

SP: - Zviite iwe pachako kana kuodha kubva kune mafreelancers.

Maforamu anobatsira nezve black hat SEO

OS: - Heano mimwe mienzaniso yekuti ungawana sei mari. Ndokupi kumwe kwaungaenda? Kurudziro yangu yekutanga yekuwana mari (mushure mezvose izvi ... makore mazhinji atova mubhizinesi, anenge gumi): Ndinotenda kuti mutauro weChirungu unouya pakutanga.

SP: — Mhando dzese dzemakosi?

OS: - Aihwa. Zvidzidze iwe pachako. Ichi chingori chinhu chakanakisa chaunofanira kuita. Ruzivo rwese rwakanaka rwekushambadzira, rakagadzirira-yakagadzirwa mabhizinesi emhando - semuenzaniso, maitiro ekuita super-inotonhorera e-mail matsamba, maitiro ekuita imwe mhando ye trigger kushambadzira - zvese zvakasununguka mu burzhunet, iwe unotora uye uverenge. Kana iwe usingatauri Chirungu, haugone kuwana ruzivo nezvekushambadzira uye kuita mari online. Chii? BlackHatWorld iforamu nezve "vatema" CEO (havatengese makadhi echikwereti ipapo, sekutaura).

SP: - Ipapo pane analogue yedu "SearchEngins", kubva mavara matatu, anowanzonzi ...

OS: — MFC? Nenzira, kune imwe shamwari yangu inonakidza, Yar Gromov. Ane forum yekuita mari paInternet mfc.guru.

SP: MuchiRussian?

OS: - MuchiRussian. Chirongwa chakanakisa kwandisingakuudzi kuti uende kugehena. Kune vanhu vakajairwa, vanonzwisisa vakagara ipapo, mhepo inodziya kwazvo. Unogona kukakavara. Kune rumwe rudzi rwechikamu chakabhadharwa, asi kunyange mahara iwe unogona kuwana ruzivo rwakawanda. Asi!
Kune mapurojekiti akadaro muAmerica - UK, muChirungu - akabhadharwa, maforamu emahara (nhengo) nezve "chena" niches. Iwe unogona, semuenzaniso, kudzidza kudhiza traffic kune Info muBrazil kana Mexico, uye uwane mari hombe - chingori chinyorwa, mukomana akanyora nyaya - iwe unoziva kuita SEO. Akazviita ndokuwana mari. Kana usina Chirungu, haungaverenge izvi. Naizvozvo, dzidza Chirungu.

Nezve mabhuku, SEO kuMadokero

SP: "Kazhinji, ndinoiona sechimwe chezvinhu zvakakosha zvaunoda muhupenyu." Iye zvino ndiri kutengesa boka remabhuku angu. Wakazvitenga!

OS: - Hongu, ndinokutendai nebhuku.

SP: - Wakatenga kare, saka ndaizokupa iwe ikozvino. Uye iwe unoziva, vanhu havaverenge zvachose! Vanhu vazhinji vezera rako kana kuti vadiki (makumi maviri kusvika makumi matatu) vanonyora kuti: “Bhuku rako ndicho chinhu chandakatanga kuverenga.” Kunyange zvazvo murume uyu aiva nechikoro shure kwake. Kuri pachena kuti iye akarava mabhuku okuchikoro, uye anoti: “Pamabhuku akajairika, rako rakanga riri rokutanga.” Mumwe munhu anoti: “Ndakarava mabhuku matatu muupenyu hwangu, uye rimwe rawo rakanga riri rako.” Ndinotenda kuti kuverenga inyanzvi yakakosha kuvana. Inovandudzawo unyanzvi hwokucherechedza. Zvizhinji zvezvandinowana zvinobva mukuverenga, pamwe neruzivo rwemumwe mutauro. Yese misoro mitsva, yepamutemo kana isiri pamutemo, ichiri kuoneka kuMadokero, uye wozouya kwatiri.

OS: - Zvese zvinoda kutariswa kuMadokero. Zvose zvinoonekwa muRussia zvinotengeswa kubva kuMadokero. Kana iwe uchiziva kuita SEO muChirungu ... Zvakanaka, ruble imwe chete, dhora iri 65 rubles ... Zvechokwadi, mari inowanikwa ipapo haisi 65 nguva yakakwirira, hongu, asi iwe unogona zvechokwadi kuwana 20 nguva yakawanda. .

SP: - Saka kunyangwe maererano nemari kubva kuYouTube kana Adsense, mari yacho inosiyana ka5-8 kana ndiine chiteshi chemutauro wechiRungu (ichiuya munguva pfupi). Zvakanaka izvi zvakasiyana zvachose ...

OS: - Tora "sertari" theme, kuvhiyiwa, imwe mhando yeBotex, plastiki "kuvhiya", tora "inshons" (inishuwarenzi), "motokari" kana "inshuwarisi yehupenyu" ... Hongu, inshuwarisi. Ikoko kudzvanya kunogona kuve nenhamba-matatu.

SP: — Ndakaona anopfuura chiuru chemadhora. Nguva pfupi yadarika ndakadzidza nyaya iyi. Nekudzvanya kwakabatana neimwe nzira isingawanzo yekenza (nekuti mari yeinishuwarenzi yakanyanya kwazvo), ipapo marudzi ese einishuwarenzi (hupenyu, mota), kureva mafashama (nekuti matunhu mazhinji eUSA anotambura nemafashama, uye mafashama, mukuona kwangu, kunyangwe yechipiri mushure megomarara iri). Uye fungidzira kuti une webhusaiti, ingori webhusaiti yakatsaurirwa kenza, semuenzaniso, ese marudzi emamota, uye kuburikidza neSEO unotumira chimwe chiitiko chako pachako. Pamwe, Mwari ngaasadaro, hama yako yairwara; tsanangura kuti zvaive sei, dhonza marudzi ese emavhidhiyo. Uye kana akawana organic traffic achishandisa SEO nzira ...

OS: - Pane Adsense. Ehe, haizove chiuru chemadhora, asi kudzvanya kunogona kuita madhora makumi maviri nemashanu.

SP: - Unoifukidza nekushambadzira kwakangwara kubva kuGoogle Adsense, uye ndizvozvo - inoshanduka kuva $ 25 yekudzvanya kamwe chete uye nezvimwe ... Kana iyo nyaya yepamutemo inodhura zvakanyanya - ita iwe "Rating of Lawyers", ndapota.

OS: - Kune akati wandei "unicorn" ekutanga akaenda kuIPO nemagweta aya (wakandiudza, handisi kurangarira zita reiri "gweta aggregator"). Ndizvo chete kuti iwe unogona, kana iwe uchinzwisisa Chirungu, zviri nani kuenda (ndakaenda kuAmerica kaviri, kwete zvakanyanya, ndakagara kumwe kwemwedzi mitatu) kuti ndione zvavari kuita.

Ndine nyanzvi yekusvibisa zita: kana ndikaenda kune imwe Spain kana France, ndinotarisa kuti bhizinesi rinoshanda sei, chii chingaitwa - kudururira muvatungamiri ... Iwe unongoenda kuAmerica, tarisa - shamwari yako yakandiudza: kushambidza girazi kwakakurumbira. , kufamba ... MuFrance - "pombi" (aya maplumbers); dzimba dzakasakara, uye zvinodhura zvisingaite kugadzira pombi; Vane, semahwindo epurasitiki, marudzi ose emaplumbers, magetsi.

SP: - Ndinofunga zvakafanana muEngland, zvakare dzimba dzekare.

OS: - Ehe. Uye muchirevo, kune mamwe maguta maduku - zviri nani kutora 300-500 K yehuwandu hwevanhu, kuitira kuti pave nemigwagwa, kuitira kuti kune vateereri vanotenga chimwe chinhu. Uye iwe unogona kugadzira webhusaiti yerimwe guta.

SP: - Unoreva here kugadzira webhusaiti kwete yeRussia yese, asi yeZelenograd chaizvo?

OS: - Ehe. Asi zviri nani kuzviita ipapo muAmerica, muCalifornia, semuenzaniso. Uye iwe unogona zvakare kunyora kune, toti, maRussia ... Shamwari yako yakakurudzira kutsvaga vatengi ikoko se CEO. Iwe unogona zvakare kupa yakagadzirira-yakagadzirwa vatungamiriri. Saka takaedza iyi modhi: unouya kune bhizinesi woti, "Kune CEO, rega tikuitire iwe." Uye anoti: “Mukomana, handei, nokuti vakaikanda katatu.” Uye iwe unouya woti: "Heino foni yako, icharira. Ndichadzoka mushure memwedzi wozondiudza."

Ongororo yekutenga nezwi?

SP: - Mubvunzo uripo ndewekuti: iwe unodzora sei mangani maapplication aive kubva pawebhusaiti yako?

OS: - Uye ini proxy kubva kuIP telephony. Ini maproxy application.

SP: — Uchateerera zvakarekodhwa here?

OS: - Kwete, ndinoshandisa analytics yekutaura - robhoti iyo, ichishandisa hungwaru hwekugadzira, inoratidza zvese zvakarekodhwa.

SP: - Hapana chakaipa! Izvi zvinowanikwa here, imwe mhando yetekinoroji yakavanzika?

OS: - Ini handisi kuzokurudzira kambani nekuti basa ravo revatengi harina kunaka. Nezuro ndakatarisa chigadzirwa chandichange ndichichinjira ku - "Speech Analytics", ndinofunga chinodaidzwa.

SP: - Ndiyo Western kana Russian?

OS: - Kwete, vakomana veRussia vakazviita. Rubles maviri akakosha kuziva muminiti. Kana iwe uchibhadhara yakawanda, mumaonero angu, ruble / miniti. Ndiri kungomaka...

SP: - Uye uri kuzotarisa izwi rako kuti uone kana kutenga kwakaitika mukupedzisira uye une makore mangani?

OS: - Ini ndichaongorora kunaka kwemumwe wangu: "Handizive," "Handigone kubatsira," "Moos." Inobvumira, semuenzaniso, kuona - murume akapindura foni, anonyengerera, anotora nguva yakareba kupindura ...

SP: -Sevhisi yekutsigira, handiti?

OS: - Aihwa. Ngatiti ndapa foni kune mumwe mutengi ari kugamuchira runhare achishandisa Gelika. Musikana anonyatsopindura foni, anoti, "Chii chiripo?", Sekuti, "Zvakanaka, chii chiripo?", "Handigoni kubatsira," "Ndiri pakudya kwemasikati," anodaro. Kubva pamashoko aya unogona kunzwisisa kuti mumwe wako ane yakajairika call centre here kana kuti kwete. Tine maneja wedhipatimendi rekutengesa shamwari anogara kure (Mr. X ndiro zita rake, kuitira kuti vatengesi vazive kuti ndiani, kuti vasamurembedze semhedzisiro) - anoteerera kune ese mafoni. , mamakisi, ma tags, anoita mishumo; anoti: “Pano mutengesi akanganwa kuzvisuma,” “Pano mutengesi akanganwa ichi neicho.”

SP: - Kutonhora. Ndaisatomboziva kuti kune specialty yakadai.

OS: - Ndanga ndichivaka dhipatimendi rekutengesa pano kwemakore mashanu, kunyanya, kubatsira vatengi. Ndaifanira kupedza nguva yakawanda panyaya iyi. Saka, kupfupikisa. Edza zvaunonzwisisa - iwe une, taura, mumwe munhu ari muvezi anotonhorera, mumwe munhu anogadzira PBX masisitimu - ita webhusaiti muRussia, unogona kutengesa izvi zvinotungamira kune mumwe munhu kana iwe uri nyanzvi. MuAmerica, unogona kugadzira webhusaiti yevamwe vanogadzira pombi, tengesera vanhu vekuRussia vanobva kuNew York vanogona kugadzira pombi dzemvura, kana chero rudzi rwekugadzirisa imba.

Pane chiteshi chedude paYouTube anoshanda semubatsiri mudzimba dzeAmerica uye anoita bhurogi. Hongu, iri kudiwa ipapo, anowana zana remadhora pazuva - tengesa zvinotungamira. Zvakanaka, zvachose "chena", nyaya yakanaka.

Lifehack panzira yekudzidza Chirungu

OS: — Ndakanga ndiri mudiki, ndaida kudzidza Chirungu. Kazhinji, ndine nyaya inofadza pamusoro pekuti ndakapinda sei mune izvi zvose; Ndinogona kukuudza gare gare. Ndakanga ndatopedza chikoro uye ndaishanda.

SP: - Ndiani wamakadzidza pachikoro?

OS: - Ndakadzidza kuve injiniya wesoftware. Asi ini handizive kuronga, ndiri injinjiniya, asi maneja ane hunhu. Asi nekuda kweizvi, njere dzinoshanda nehunyanzvi. Ndiko kuti, ndinogona kunyora kodhi yakapusa, asi ini handikwanise kunyora kufona kweApi muPython. Ini ndinogona kudzidzisa imwe muchina kudzidza algorithm pane akagadzirira-akagadzirwa masisitimu nemaoko, asi ini handikwanise kuzvironga, ini handisi kunyora iyo kodhi. Wanga uchitaura nezvei?

SP: — Nezve Chirungu.

OS: - Muchidimbu, ndakapfuura nemuEastern Europe - iyi iSlovakia, Czech Republic. Unouya kubhawa (ndakanga ndichiri mudiki), uye unoziva chirungu chine tsvina, uye unoedza kusangana nevasikana uye unobatwa mubhawa iri. Asi iwe unotoziva mashoma mashoma mazwi uye hauna sarudzo mubhawa rinotevera: ungave unotaura, kana unotsenga uye unoendeswa kugehena. Ndaingotenderera ndichitaura nevanhu, ndozvazvakaita.

Ndaive nenyaya inosetsa. Ini pakutanga ndakauya kuInternet zvachose nekuti pandakaenda kukoreji (vabereki vangu vanhu vakapusa)…

SP: - Unobva kuMoscow here?

Kuwana mari paUltima Online, chiitiko chekutanga chekushanda paInternet

OS: - Ini ndinobva kuMoscow ini. Amai nababa mainjiniya. Uye pandakatanga, munhu wose akanga achitamba mitambo yepakombiyuta; zvakare Ultima Online - pamwe unorangarira iyi...

SP: - Ndinoyeuka zita racho, asi handina kuriridza.

OS: - Uyu ndiwo mutambo wekare weRPG, kumashure mugiredhi rechipfumbamwe, isu taive tichitengesa mari kubva mumutambo uyu: takaisa mabhoti, takarima uye tikaatengesa isati yave yakajairika - "Warcraft" yakanga isati yabuda, World of Warcraft - taitotengesa . Ndakaona kuti basa iri ndaisada, ndaisanzwisisa kwandaizoenda kuti ndaizozvifarira kuti boss vangu vasandirove netsvimbo kuti vasandirova. iti “Enda mberi, zviite”!

Ndakatanga kutsvaga nzira yekuita mari paInternet. Ndakapfuura nekudzvanya kwese uku pamabanner. Ndakabva ndasangana nemumwe mukomana kuSearchengins akandiratidza CEO. Takabva tatanga kudira mari mumunhu mukuru naye – takaita mari yakawanda. Maiva 2007, taitambira 1,5 thousand dollars pazuva.

SP: - Zvakanaka, zvakanaka. Kare ikako dhora raive...

OS: - Unogona here kufungidzira kuti yaive yakareba sei? Zvakanga zvisiri zvechokwadi. Asi takadiridza kwemazuva makumi mana nerimwe chete. Zvakanaka, takava nekuputika - hongu, takashandisa mari yose kune imwe nzvimbo. Uye ipapo kukwidziridzwa kwakabuda, mumaonero angu, "Snezhinsk" (Handingarevi nhema, chii chinonzi algorithm yakabudiswa muYandex), iyo yakabvisa zvose zviri mukati. Takarambidzwa. Ndakaenda kunoshanda kune digital agency, hombe.

SP: - Ndakava mushandi wemaricho.

OS: - Zvakanaka, hongu, ndakaenda kubasa. Ndakashanda ndikadzidza kuve a normal CEO. Ndaiva nemutungamiri aindipa ruzivo. Ipapo kambani yakanditsoropodza (ndiri kukuunzira nyaya yeChirungu). Netsaona. Ndakabatsira vatengesi: Ndakaenda kumusangano nemumwe mutengi, takangotaura naye kwenguva refu, haana kutenga chinhu, asi akazotizivisa ... Akati: "Ndine shamwari kuno kubva kuGermany, Ndinofanira kubatsira." Ndauya. Mushure maizvozvo, vakandipa mari yemihoro mitatu kubva kune yandakagamuchira kusangano, zvisinei nekuti ndiri mugore rechitatu...

SP: - Unorevei, "chipo chemihoro mitatu"?

OS: - Ndakatambira muhoro kubva kubazi. Vanondiudza kuti: “Unoda kuti tikupe mihoro mitatu here? Asi huya ubatane nevashandi vedu! Ini ndikati: "Zvakanaka, zvakanaka." Uyezve, iri rakanga riri gore rangu rechitatu pachikoro ichi, pandakashanda pabazi racho.

Wakagadzira sei yako SEO agency, unoitei zvakananga? Chimiro chekambani?

SP: — Uye iwe unoshanda nemukoma wako, handiti? Izera ripi, mukuru kana mudiki?

OS: - Tiri mapatya.

SP: - Ndakafunga chimwe chinhu chakadaro. Iwe unoita maneja mabasa mukambani. Iyi ndiyo kambani yako zvachose?

OS: - Yedu, yedu. Ndichakuudzai kuti zvakafamba sei nemukoma wangu...

SP: - Ndakasangana nemukoma wangu ...

OS: — Munun’una wangu akanga asingabatanidzwi neMukuru mukuru panguva iyoyo. Iyo kambani yese yakavakwa nenzira yekuti ...

SP: - Wakaenda kuchikoro chimwe chete here? Kune imwe faculty?

OS: - Hongu, akandibatsira kuti ndipfuure bvunzo dzangu, nekuti ndanga ndatove kushanda kubasa. Akanga asingabatanidzwi muIT panguva iyoyo - zvakanaka, aingoita mamwe mabasa kumwe ...

Uye vakomana ava vanondikoka vachiti: "Unoziva Chirungu here?" Ndinoti hongu". Ndinotarisira kuti Ellie achaona izvi rimwe zuva - ndinonzwisisa kuti akazonzwisisa izvi zvose ... Ndinoti: "Hongu, hongu, hongu, ndinoziva"! Ini ndinoenda kunoshanda, ndinofanira kutonga munyika nhatu, vanhu vasere munyika nhatu dzakasiyana. Ndaifanira kuita misangano muChirungu, director. Muchidimbu, ndaifanira kudzidza Chirungu mumavhiki maviri - basic, technical, conversational, dai zvisina kudaro ndingadai ndakadzingwa. Chokwadi, ndaifanira kudzinga mumwe musikana wokuEngland nokuti ndakanga ndisinganzwisisi zvaaitaura. Ndakati: "Hatimudi" - handina kukwanisa kunzwisisa zvaaindiudza.

SP: - Unoziva, ndakataurirana zvakanyanya kuburikidza nemutsara webasa rangu mubhizinesi remakadhi iri neSoutheast Asia: Ndinonzwisisa maChinese, ndinonzwisisa maIndia, ndinotonzwisisa maBritish, nekuti maBritish anodudza izwi rega rega zvakanaka. Fuck, asi handikwanise kutaura parunhare nevanhu vekuAmerica, handikwanise zvachose - handisi kunzwisisa zvavanotaura. Ndakaedza - "Dzokorora zvakare, ndapota", "Taura zvishoma nezvishoma" - asi ini handinzwisisi; Ndinonzwisisa chirungu.

OS: - Yakanga yakafanana bullshit. Kazhinji, mushure mesangano, ndakaenda kune iyi kambani yepasi rose uye ndikashanda. Vakabva vagadzira agency. Ndakafonera munin'ina wangu, takagadzira agency, ikozvino tatova vana vehukama.

SP: - Ndeipi basa revamwe vadiwa, remari chete kana chii?

OS: - Tarisai, ini ndiri kutungamira kuvandudzwa kwezvimwe zvigadzirwa zvehunyanzvi: Ndakadzidza nzira yekuzvisimudzira kuWest - takavaka dhipatimendi. Ngatitii tinoita zvekutengesa - ndinorongedza zvigadzirwa, kuti zvigadzirwa zvedu zvinotaridzika sei, zvatinotengesa kumusika. Ini ndinotaura pamisangano, ndinoda kusimudzira mhando yedu munzvimbo yeruzhinji.

SP: - Muchidimbu, kushambadzira kuri pauri.

OS: -Kushambadzira, PR uye budiriro yehungwaru, kuronga kwemari mukambani zvakare.

SP: - Iwe uri maneja - iwe unofanirwawo kuve nyanzvi. Ini handisi tactician, semuenzaniso, ndiri strategist.

OS: - Mune matekiniki, ini ndinotarisira dhipatimendi rekutengesa rekambani uye tekinoroji dhipatimendi reRush Analytics. Kambani yedu yava nemadhipatimendi angangosvika gumi nemaviri, ini ndinongotarisira maviri chete.

SP: - Ndiani chaizvo ari kutungamira masystem ese anoshanda?

OS: -Kune mudiwa, mutungamiriri wekusimudzira - anochengetedza chimiro chemukati chekambani uye anovaka zvigadzirwa zvitsva, anozvigadzira. Tinovasimudzira naye, tinovatakura mudhipatimendi rekutengesa uye tinotanga kuvatengesa. Uye munun'una wangu zvino ave kuita nzira yekuMadokero. Mukambani yedu ikozvino kune 9 vatungamiri vakuru ("tops"), pasi pavo pane mapoka, uye nyanzvi dzedu dzemutsara dzatovepo. Zvinoitika kuti mumwe mudiwa anobatanidzwa mukugadzirwa kwekambani, hurongwa hwekushanda, kushanda nevashandi, zvinhu zvose zvemukati, kicheni yemukati. Hama iri kuita tekinoroji uye inotarisira kukura mumisika yekuMadokero.

SP: — Anoziva Chirungu kupfuura iwe here?

OS: - Zvinoratidzika kwandiri kuti ndinotaura Chirungu zviri nani kupfuura ani zvake mukambani, nokuti ndaifanira kutaura zvakawanda, uye kunyanya mubhizinesi, ipapo. Zvakanaka, ndine Chirungu chakanaka (ini handisi kuzotaura C1, chimwe chinhu chakadaro), asi ndinogona kutaura zvakanaka pamisoro yebhizimisi. Kunyangwe ini ndisingakwanise kutaura nevanhu vekuAmerica paSkype, nekuti iri kutonhora, nenzira. Pavanotanga kutaura nekukasira, dzimwe nguva handinzwisisi matauriro - maAustralia, maIrish neAmerica.

Uye wechina mudiwa anotarisira zvese kushambadzira kugadzirwa.

SP: — Kune marudzi ese ezvinhu zvekugadzira ipapo, handiti?

OS: - Aihwa. Vese CEO, traffic yese inoitwa muagency inotungamirwa nemunhu akaparadzana, kureva kugadzirwa: kuitira kuti vatengi vasave nemhosho, kuitira kuti yedu isakanganise, kuti mutengi anzwisise zvakanaka, saka. kuti tinogona kumutengesera chimwe chinhu mukati...

SP: - Pane mutongi akadaro mukati?

OS: - Ehe, maneja wekugadzira. Ndiko kuti, ndiye mushandi wekugadzira (hesi, Antokha!). Nenzira, iye fan wako uye anofarira chiteshi chako.

SP: — Ndichauya kwauri nehurukuro uye ngatizivane.

OS: -Kunewo waunodyidzana naye anove maneja yedu mite: anovaka munhu wese mukati, chimiro chesangano, "West." Asi ini ndine mhosva yePR uye kushambadzira. Zvakanaka kushanda nevadiwa, nekuti haugone kuzviburitsa wega. Sarudza mumwe wako noungwaru.

SP: - Asi zvinodikanwa kuve nehunyanzvi hwakasiyana. Kana iwe uine hunyanzvi humwe, uri kumaka nguva pamunda mumwe chete, kupinda munzira yeumwe neumwe, kurovera magokora.

OS: - Ndizvozvo chaizvo. Hunyanzvi, kana ukasarudza vanobatana, haufanirwe kunge hwakafanana, uye zvirokwazvo, ivo vanofanirwa kupikisa zvachose. Semuenzaniso, ndinogona kuuya nechigadzirwa, teknolojia, iti "Ita!", Asi dzimwe nguva handina nguva yakakwana yekuongorora mabasa. Asi mumwe wangu acharonga musangano kuitira kuti ndisakwanisa kuuya. Anoti: “Oleg, takakumirira.” Kufanana nehutungamiri hwenguva dzose, chikwata chinofanirwa kuva nerhythm, kureva kuti, inovaka manejimendi mukati.

Kana ndikaziva kutengesa kune vanhu nenzira kwayo, kunyatsorongedza chigadzirwa mudhipatimendi rekutengesa, kudzidzisa vanhu vanotengesa, ini ndichazviita. Asi uyu waanoshanda naye, anovaka iyi muitiro, sisitimu yekushandisa, anoti, "Ini handigone kutengesa izvi, handizive kuti sei."

Iwe une vanhu vangani mukambani yako?

OS: - Ikozvino yava 73. Vanhu vanomwe vakadzingwa muchikamu chino.

SP: — Yaiva 80 here?

OS: - Hungu, akanga ari 80. Zvakanaka, ikozvino dhipatimendi rekumadokero richakura zvakare.

SP: — Migove pakati pevadyidzani yakagovaniswa zvakaenzana here? Zvichienderana, imi mose mune 25%?

OS: - Zvichienzaniswa, ndine 1% yakawanda.

SP: -Ndiwe mukuru here?

OS: - Hongu, sajeni mukuru. Iyi ndiyo nzira yatakabvumirana nayo pakutanga, nokuti yakasiyana ... Zvinoratidzika kwandiri kuti kana kambani iri mudhijitari, munhu wose ari mazuva ano, munhu wose achiri muduku, munhu wose ane ego - ndinofunga kuti inofanira kunge yakaenzana, yakaenzana yakasungirirwa.

Une makakatanwa nevadikani?

SP: — Pane kusawirirana kunoitika here?

OS: - Teerera, chokwadi vari kufambidzana!

SP: - Kwete, ndiri kutaura nezve epasirese: kuti haubvumirani kusvika pakutiza. Zviri pachena kuti zuva nezuva kune zvimwe zviitiko zvidiki.

OS: - Kwete, izvo hazvina kuitika. Tinogona, hongu, kukakavara nevatinoshanda navo, mumwe munhu ari kuvhunduka, asi isu tinogara tichiwana mutauro wakafanana. Vakomana vakanaka, ndinovimba navo, ndinotenda mavari. Uye mumamiriro ezvinhu akawanda ehupenyu (ava havasi vanhu vanobva mumugwagwa) vakandibatsira kunze, uye kwete mubhizinesi chete.

SP: - Unorwa nemukoma wako here?

OS: - Neiyi cunt? Zvirokwazvo. Hi Zhenya!

Unowana marii?

SP: - OK. Unowana marii? Munhu wese anofarira kuti imari yakawanda sei.

OS: - Kune mamiriyoni.

SP: - Mamirioni emadhora pagore, handiti?

OS: - More, hongu. Ndinoreva mu cache pamwedzi. Zvakanaka, chingondiudza mari yacho.

SP: - Madhora kana rubles?

OS: - Rubles. Iwe haugone kuita miriyoni yemadhora pamusika weRussia. Kuwanda kwemusika kunongova 500 miriyoni.

SP: - Iwe unoisa zvakanyanya kukoshesa kune CEO zvakanyanya seajenti kana pamapurojekiti ako?

OS: - Iwe unoziva, isu tiri kusiyanisa, isu tiri kuedza kuita chimwe chinhu chedu, kuwedzera midziyo yedu. Asi iye zvino ruzhinji rwave vatengi vatinotarisira. Makambani makuru mazhinji anoshanda nesu.

Yakawanda sei SEO inodhura yeSecretDiscounter?

SP: - Saka ini, ne "Cashback" yangu, ndinoda kuti utore SEO yangu yese, nyora mabasa, hunyanzvi hwekuita, uye kuve nemutoro wezvinyorwa. Somuenzaniso, ndichabhadhara marii pamwedzi?

OS: - Tichachaja zviuru zana nemakumi matatu pamwedzi pachirongwa chakadaro, ndinofunga.

SP: - Saka "turnkey", ini ndichakanganwa zvachose? Uye chii chandichawana semhedzisiro mugore, toti? Iwe wakaona ingangoita mamiriro eprojekiti yangu, huwandu hwetraffic.

OS: - Iwe uchiri kuda mhinduro, saka yeuka: kana iwe ukaenda kune imwe agency, usaite izvi - "Heino, vakomana, gara ipapo, ini handidi kukubata!" Zvakangofanana, panofanirwa kuve nemhinduro kubva kumuridzi, muridzi kana mushambadzi nezve izvo zvaunoda kugamuchira kubva kuna CEO.

SP: - Zviri pachena kuti mune yangu yakanangwa traffic.

OS: - Yakananga traffic. Asi iwe uchafanirwa kutaurirana: takaita sei nhasi - tichasimudzira zvipfeko kana zvemagetsi, unowanepi mari yakawanda yekudzosera? Zvichida tinofanira kuenda parwendo zvachose?

SP: - Kufamba kunonyanya kunakidza kwandiri.

OS: - Pano. Ndiko kuti, iwe unofanirwa kutitungamira, uye isu tichaita traffic. Kazhinji kune nzvimbo huru iyi chibvumirano che110 zviuru pamwedzi kana kupfuura, zvichienderana nehuwandu hwebasa. Tine dhipatimendi remapurojekiti madiki, tine dhipatimendi reVIP - aya mapurojekiti makuru, seako, uko kune mapeji akawanda kana kukwikwidza kwakasimba. Une makwikwi akasimba. Tichabuda takadaro, in 2 minutes. Ikoko iwe uchafanirwa kurwa zvakanyanya nevakwikwidzi, ita akawanda analytics, uye kurodha data rakawanda. Eya, Madokero inhau yakaparadzana chose chose.

Chekutanga pane zvese, isu tichakurongera zvese - isu tichagadzirisa ese mapeji ekumhara, nyora zvese zvinyorwa, uye tozviunza kumusoro zvakanyanya sezvinobvira. Izvi zvinotora inenge 9 mwedzi. Ndinofunga unogona kuita churu pazuva ikoko, iwe uchakura kagumi. Kudzikama.

SP: - Ini pamwe ndakaparadza CEO wangu neiyo redirect.

OS: - Uri kunamatira kumusoro kwakaoma! Madokero ane maitiro api?

SP: - Ini ndiri munguva pfupi ... Wakanga wakarurama nezve "nguva refu". Panguva iyoyo, ndaingofarira vatengi chaivo, saka ndakashandisa nzira dzose "dema", ndakangovafutisa nehupenzi nemapopunders uye 301 redirects.

OS: - Unoziva here kuti vanozviita sei kuMadokero? Iwe unozvitora - iwe unoisa iyo domain pamukwikwidzi wako, chinzvimbo chemukwikwidzi chadonha - zvakanaka, kugehena naye, akasiya iyi domain; uye kana vakakura, vaiadzura ndokuanamira kwavari vamene. Kune zvakare "chishandiso" chakadaro chinodaidzwa kuti Link Detox - unogona kuwana zvakaipa zvinongedzo zvakanamirwa kwauri.

SP: - Unogona here kundishambidza kubva pazviito zvandakaita - iyo 301st redirect, popunder traffic ine nhamba huru yekudzokorora?

OS: - Ehe, popunder traffic yakajairika, handina basa nazvo.

SP: - Asi zvinowedzera maitiro - chikamu chikuru chekuramba! Pane 90% kukundikana mitengo.

OS: - Saka iyi ndiyo yekuendesa traffic - iyi traffic haina hukama nekutsvaga, kutsvaga hakuifungidzire zvachose. Iyi haisi traffic kubva pakutsvaga.

SP: - Ndakafunga kuti aiona ...

OS: - "Yandex" inonyatsoona kupatsanurwa netraffic uye inonzwisisa kuti uri kushandisa yakachipa traffic uye kushandisa chip traffic. Ok, wadii. Ini ndinokuratidza ongororo - iwe unongove nematambudziko ehunyanzvi, ndinofunga matambudziko haasi mumanongedzo. Dai paive nedambudziko nemalink, waisazove neGoogle.

Sei wakasarudza kuchinja kubva kuRussia kuenda kuBurzh?

SP: - Mubvunzo kubva kune vateereri: sei wakafunga kuchinja kubva kuRussia kuenda kuBurzh? Zvinoratidzika kwandiri kuti mhinduro iri pachena - nokuti kune mari yakawanda!

OS: - Hongu, uye ini handifariri mamiriro ehupfumi munyika neimwe nzira: hazvina kujeka, zvakaoma kuita bhizinesi, kune akawanda mapepa muRussia. Uye tarisiro yekuti hupfumi pano huchakura uye ini ndichakwanisa kukura pamwe nenyika - kwete, kwete pano. Ndiko kuti, pane kumira, vatengi vari kuita vashoma, vamwe vakangovhara.

Uye kuMadokero unongouya ... Mazhinji emakwikwi epamusoro muAmerica anobatwa neRussia-Ukrainians. Zvakakomba! Ese matop akazadzwa nemasaiti anosimudzirwa neRussia-Ukrainians, akawanda emakwikwi epamusoro. MuNew York mumwechete mune "white" themes. Uye iwe unouya, uye priori iwe une teknolojia yakawanda mumusoro wako, nokuti wakarwisana nekombiyuta yakaoma paYandex ... Iwe unouya pane imwe nzvimbo, ita izvi (nechigunwe chemunwe wako), - "Chii, chakasvika kumusoro ? OK". Uye ipapo cheki yeavhareji yakakura zvakapetwa kaviri, katatu.

SP: — Pakati pe6-8.

OS: - Zvakanaka, kana wanga usingazvifarire muAmerica, wakaenda kuLatin America. Mutengi haana kuenda ikoko (zvakanaka, hatigone kuratidza google.com yepasirese) - ngatiendesei kuMexico neBrazil.

Uri kusimudzira vatengi saiti kana yako?

SP: - Iwe unonyanya kusimudzira mawebhusaiti evatengi kana ako?

OS: -Tine yedu pachedu network yemasaiti pasi peAmazon.

SP: - Unorevei ne "Amazon"? Aka ndekechishanu ndichinzwa izvi.

OS: - Uyu muongorori, ndiko kuti, iwe unoita wongororo yezvimwe zvigadzirwa, yakakura yakareba kuverenga. Munhu anosarudza imwe mhando yegitare remagetsi ...

SP: - Nyika ino here?

OS: - Aya ndiwo masaiti ane mapeji akawanda. Mapeji ekumhara anogona kusimudzirwa, unogona kuasimudzira pasi peAmazon, asi iyo inyaya yakasiyana. Zviri nani kugadzira akawanda-mapeji saiti. Ipapo iwe une njodzi shoma: peji rimwe harina kubuda nekuda kwesemantics, asi imwe yakabuda. Isu tine yedu Amazon nzvimbo, ivo vanounza mari. Kuregererei?

SP: — Unovaitisa sei mari? Uri kungoisa chinongedzo chekutumira kune icho chaicho chigadzirwa paAmazon?

OS: - Hongu Hongu. Yakajairwa ongororo masaiti, ongororo masaiti eAmazon - hapana chitsva.

SP: - Yako saiti hombe, hombe pasi peAmazon, ine traffic yakawanda sei pamwedzi?

OS: - Kunyanya kuAmerica?

SP: - Ehe. Ndizvo zvese SEO?

OS: - Ehe, CEO, kumwe kunhu organic - zviuru zvitatu pazuva kumwe kunhu, ndiyo traffic yakawanda.

SP: - Sei nhamba idzi dziri 5-8 nguva? PaYouTube, iwe unowana 5-8 nguva yakawanda kubva kuAmerica. Mubhizimusi rekudzoserwa mari ndakatarisa: mari inowanikwa inokwana ka8. Iyi nhamba 8 inogara ichionekwa. Ngativei vasina tariro, ngatirege kutora denga, ngatitorei zvishoma - 4 nguva yakakwirira. Chaizvoizvo nei ndichiti tinofanira kuenda kuMadokero nekukurumidza sezvinobvira.

OS: — Hungu, uye vanhu vane mari yakawanda, vanhu vanoparadzana nemari zviri nyore.

SP: "Asi isu tinoshandisa inenge nguva imwe chete, simba, uye mari."

OS: - Zvakanaka, isu muRussia taneta, nokuti kune makambani maduku akawanda - vakomana vatatu vakaungana ipapo ... Vakadhirowa mapeji akanaka ekumhara, vakatanga kushambadza kwakajairika ... Vanonyengedza vatengi. Nemhaka yokuti havakwanisi, havana makore gumi echiitiko, havazivi kuti sei, havazivi chinhu pamusoro pekutsvaga, asi vanotengesa zvakanaka. Vanoudza vatengi, "Tichaita iwe CEO," asi hapana chavanoita. Ipapo mutengi anouya kwatiri ndokuti: “Ngatisaine chibvumirano nezvivimbiso.”

SP: - Zvakare nguva yakapfava.

OS: "Uye vanongoparadza musika." Ndezvipi vimbiso muAmerica? Iwe unoziva jee nezve SEO agency?

Mutengi anouya kune SEO agency ndokuti:

– Une vimbiso here?
- Hu...ntia.
- Unogona kuvimbwa!

Yakawanda sei iwe yaunowana kubva kune yakasimudzirwa webhusaiti yeAmerica?

Musika muRussia wakadaro zvekuti vanhu vane mari shoma. Haakwanise kutora zviuru gumi zvemadhora kuchiteshi - "Zvakanaka, ngatiratidzire, zvakanaka." Asi muAmerica inogona, nokuti kambani iripo ine mari inosvika mamiriyoni maviri emadhora pagore, haina hanya nezvezvi 10 zviuru zvemadhora kune CEO pamwedzi. Ivo havafanirwe kubvunza rondedzero, ndizvozvo.

SP: - Muchidimbu, une nzvimbo dzevatengi muguta here?

OS: - Hongu, tarisai: kuchine misika muRussia (147 mamiriyoni ikozvino) ... Tarisa kune dzimwe nyika - kune zvakawanda uye zvakapfuma; vanhu ava vane mari yekushandisa.

MuRussia, iyi (nhamba duku yevanhu) ine mari yekushandisa, uye vamwe vose vanoshanda kwavari. Heino mhinduro yako nei burzh.

Putin ndiye mutungamiri akanaka weRussia?

SP: - Putin ndiye mutungamiri akanaka weRussia?

OS: - Putin Vladimir Vladimirovich. Vladimir Vladimirovich.

SP: - Asi iwe watova munhu mukuru, une imwe mhando yakaumbwa maonero.

OS: - Chii chandingakuudza iwe? Mukutaura kwebhizimisi (inongova nyaya yakareba pamusoro penyika), zvinhu hazvina kunaka pamusoro pemakore gumi apfuura, zvakatowedzera kuipa. Hurumende haina chainoitira bhizinesi. Ini handikwanise kutora izvo zvakabhadharwa nemutengi paPayPal, senge muAmerica, tora skrini ndoitumira kuhofisi yemutero - ndichasungirirwa nekuda kweizvi. Hurumende hapana chakanaka chiri kuita. Uye muAmerica unogona kutora skrini, tora foto pafoni yako woitumira kuhofisi yemutero (kusvika zviuru gumi zvemadhora ikoko). Ini ndichatora mufananidzo ndoti: "Hona. Handidi kutarisa."

SP: "Ndosaka usingatendi mune imwe mhando yeramangwana rakajeka rehupfumi?"

OS: - Ini handisi kuona chero zvidikanwi zvehupfumi. Iyo ruble iri kudonha, hapana kuvandudzwa kwezvivakwa, hapana zororo remutero, VAT yakawedzerwa. Zvakanaka, uchashanda sei? Une mitero yakakura kudaro kwese kwese. Semuenzaniso, kumwe kuEurope iwe unogona kutora chikwereti pa1, imwe nehafu muzana yebhizinesi. MuAmerica unogona kushandisa zviridzwa zvemari. Heino, enda, ivo vanobvumira overdraft yako pa25% - yakanaka!

SP: - Saka hausati wakwanisa kuwana chikwereti ichi?

OS: - Ehe, haugone kushandisa zviridzwa zvemari.

SP: - Ndine pundutso mumunda - ndinogona kuzviita 100%. Ndiko kuti, ndinogona kutora chikwereti kunyange pa30%, asi havazondipi ini. Iwe unofanirwa kuunza izvi zvakawanda (zvinoratidza zvakawanda) mapepa. Hongu, zviri nyore kwandiri kuti ndizivise, kuratidza ... Unoziva, kambani yeDodo Pizza? Fedor Ovchinnikov.

OS: - Varume, nenzira, vanhu vazhinji vakaisa mari. SEO nyanzvi, nenzira.

SP: - Aingova nechitoro chemabhuku, aichengeta chinyorwa blog. Aiva nechitoro chemabhuku muSyktyvkar, yakanga ichiita zvakanaka, yakabva yaparara. Asi zvakazoitika: kana iwe uchienda zvakanyanya, iwe unokurumidza kusimuka zvakare. Uye akakwezva sei uye akawana mari yeDodo Pizza? Akangozivisa pablog rake (paive nevaverengi vazhinji): "Ngatipindirei uye titange chimwe chinhu chakadai"! Iye zvino ndichave paYouTube, nokuti isu zvino tinoda kugadzira dhipatimendi rekutengesa, nhamba yezviitiko - ndichazivisa chinhu chimwe chete paYouTube. Uye purofiti "yakasviba" ndeye 100%. Handidi kutora chikwereti, handidi kutambisa nguva pazviri.

OS: - Iwe pachako uchasarudza munzvimbo ipi yekuita izvi? Ehe. Nekuti kana purofiti yako yekuchinja ichiwedzera, kusvika pane imwe nguva iwe haugone kushanda zvakanaka muRussia. Unogona kushanda muAmerica, kumwe kuEurope, hongu; kana uine pasipoti yezvitsuwa, unogona kushanda zvakanaka munyika yeArab. Asi ikoko vanokupa maconditions aya, hapana anokupopotera. MuGermany hurumende ichakuudza kuti: “Nei musiri kuita mhindu? Pamwe tingakubatsira sei?" Uye pano ivo vachakuudza kuti iwe wakabhadhara mutero wako neRuble, nekuti hofisi yemutero pachayo yakasiya account yako kaviri, hauna ruble yekubhadhara - maakaundi ako akavharwa.

Ini handinzwisise nyaya iyi yese muRussia. Bhizinesi diki, ndinotenda, rinotungamira tekinoroji uye rinotyaira nyika. Iko hakuna kufambira mberi kwakanaka, saka ndinofunga isu tinofanirwa kuenda kuMadokero, uko nyika yakapfuura nepakati peizvi zvese zvakashanduka kare kare.

SP: - Inguva yekubuda.

OS: - Zvakanaka, isu tiri kufunga nezvekutama. Iye zvino tine hofisi muSlovakia, tiri kuvhura hofisi muThailand (iyi "musasa" wechando). Isu tinoshandisa akasiyana emazuva ano maficha kubva kumakambani kupinda mukambani: neChitatu, semuenzaniso, tine zuva riri kure (vanhu vanogona kushanda kubva kumba); uye zvino avo vanoda vachashanda muThailand. Ndokunge, isu tanga tichiyedza iyo kure fomati yebasa uye kure manejimendi kwenguva yakareba.

Iwe unoshandisa vanhu vanobva kuRussia here?

SP: - Uye zvinoitika kuti vanhu vako vanoshanda chete kubva kuRussia?

OS: - Kwete, tine vanhu vanobva kuUkraine, tine vanhu vanobva kuBelarus.

SP: — Izvi zvese zviri kure here?

OS: — Hongu, asi ava vanhu venguva yakazara vanoshanda pasi pechibvumirano chepamutemo. Tine kondirakiti yebasa iri kure. Kune rudzi urwu rwechibvumirano chebasa. Isu tinotenga vanhu chete yakazara-nguva, isu hatina mafreelancers. Anouya kuzoshanda, anocherechedzwa mukukurukurirana kwekambani, unogona kugara uchimufonera (zvisinei kuti ari munzvimbo ipi yenguva).

SP: - MuSlack?

OS: — Tiri kushandisa WhatsApp izvozvi. Ini ndoda kuita Slack, ndinoda kuita zvese nemabhoti, asi ini handina zvakakwana kune ese maitiro. Ini ndichagadzirisa maitiro ese ndichishandisa Google BigQuery, makore dhatabhesi, Google Data Studio - aya madhibhodhi.

SP: - Zvakanaka, ini ndinoshandisa miedzo.

OS: - Iniwo ndinoshandisa miyedzo yemabasa, asi pano iwe unogona kuverenga kugona kwevashandi vese, vese accounting, uvaise mune imwe dhatabhesi yegore, kuunza pamwe chete metrics uye kuaratidza pamaTV akanaka.

SP: - Ini handina kana moyo murefu wakakwana wemetrics uye analytics. Ndaizozvisungirira kana ndaifanira kuita hafu yeizvi.

OS: - Uye kuchave zvakare neTeregiramu bot. Iwe unodhonza iyo Telegraph bot kubva kune ino sisitimu, inotumira zviziviso kune vashandi - semuenzaniso, kusvika papi pavasangana neKPIs nhasi.

SP: - Sezvo vakomana vakataura joke nezuro:

- Kubva zvino zvichienda mberi, isu tese tichashanda nenzira itsva. Wese mushandi achave neremote control - "Kofi" uye "Blowjob". Vakanaka vanenge vaine bhatani rekufona, vakashata vanenge vaine girobhu.

OS: - Nenzira, mubvunzo wenguva dzose - vanhu vanobvunza kuti kambani yako yakavakwa sei - ndeye holacracy, ndeyekuzvitonga ... Kwete chinhu chakaipa! Isu tiri yekirasi, yakatwasuka, "tsvuku" kambani ine yakasimba chimiro. Tine vanhu vazhinji vanogara vaine KPIs: mwero mihoro midiki, asi munhu wese ane mabhonasi mahombe.

Yakawanda sei yakahaiwa SEO nyanzvi dzinowana?

SP: — Tarisiro yekukura?

OS: - Nguva dzose! Nguva dzose, nguva dzose ... Unoda, iwe unotora mamwe mapurogiramu, iwe unowana mari. Mihoro yedu yeSEOs yakakwira kupfuura musika.

SP: — Ndeipi muhoro pamusika izvozvi?

OS: - Avhareji yemuhoro pamusika ndeye 75-80, pamwe zvimwe.

SP: - Zviuru zveRubles pamwedzi ... Iwe une zvinopfuura zana here?

OS: - Zvimwe.

SP: - Unototora vashandi vekunze here? Kusarudzwa kunoitwa sei?

OS: - Ehe. HR yakarongeka seizvi: tinohaya vashandi vanoziva zvishoma; Isu tine chirongwa chekugadzirisa - zvese zvinogadziriswa mukambani zvinongozviitira; Tine edu emukati epamhepo academies kwaunotora bvunzo, uchipfuura nemagwaro, uye nekupasa mamakisi.

SP: - Kuti usatsanangurira munhu wese, makosi ako anonyorwa kamwe chete.

OS: - Hongu, isu takarongedza makosi ebasa racho - raive rakakosha zvakanyanya.

SP: - Havakubiyi here?

OS: - Enda kuba, enda unodzokorora kambani yangu! Chiregedza!

SP: - Saka ndiri kuti ... Sei ndisingatyi kugovera mazano? Ndine vazhinji vavo, chekutanga ... Chechipiri, kushandisa kwakakosha.

OS: - Ndinogara ndichipa ruzivo. Kana ukadaro, iwe uchave wangu chete mukwikwidzi - tichanwa doro newhiskey newe, ini ndichati: "Zvakanaka, hama!" Ndinozvifarira kana vanhu vachigadzira uye vachiita chimwe chinhu.

Vashandi vakaedza kuumba kambani inokwikwidza, iyo haina kufamba zvakanaka. Hongu, vakafa nezvikwereti mugore, nokuti vane nzira yakasiyana yekuvandudza - havanzwisisi kuita bhizinesi! Vanofunga kuti zviri nyore kwazvo, unenge uine mari yakawanda. Enda mberi, bhadhara mutero wako, hinda hofisi.

SP: - Uye vanogona sei kurara kwemaawa mana kwemakore, havafungi nezvazvo! Ndinorara kwe4 hours.

OS: “Ndamuka mangwanani ano ndikaita musangano wekota. Ndakaipedzisa, ndichibva ndauya kwamuri kuti nditore firimu.

Ndezvipi zvaunonyanya kutadza mubhizinesi?

SP: - Ndedzipi kutadza kwako kukuru mubhizinesi, iwe nechikwata chako?

OS: - Tine chigadzirwa chinonzi Rush Analytics. Akatarisa zvakasiyana kare, uye tinofunga:

"Isu tiri nyanzvi dzeSEO, tinozvida." Asi isu taisaziva kuti musika waida chii. Uye isu hatina kuita Customer Development, hatina kuita Kasdev, hatina kubvunza vanhu zvavanoda ndokutanga kucheka. Vakashanda kwemakore 4, vakapedza makore mashanu, mamiriyoni emadhora - vakaguma nekambani yekurasikirwa. Zvakanaka, ngatiishandure kuita maeuro.

SP: - Sei muma euro? Vagadziri vako havasi vekuUkraine here?

OS: - Aihwa. Tine hofisi yebudiriro muSlovakia.

SP: — Pane basa here kuti pave nehofisi yebudiriro munyika inodhura kudai?

OS: - Normal programmers. Iwe unogona zvakare kuhaya programmer ye2 zviuru zveeuro.

SP: - Kuchema kwandinochema muMoscow kana kuUkraine ...

OS: -Nekuda kwekugona kwedu kwakasiyana semutungamiriri wehunyanzvi, ndinokwanisa kuhaya mugadziri ane madhigirii maviri ehunyanzvi. Mayunivhesiti maviri ehunyanzvi! Zvakanakisa munyika. Pamutengo wakakodzera. Nekuti taiita zvataida, kwete zvaidiwa nemusika.

Ndakafunga kugadzira chigadzirwa, ndakafunga kugadzira webhusaiti - ingo nyora Budiriro yeVatengi muYouTube, ona kuti chii. Iyi inzira yekusimudzira vatengi. Enda unobvunza vanhu kuti: “Munoda izvi here? Zvinokurwadza here?

SP: - Iwe, seMabasa, wakaita chimwe chinhu chakananga kumusoro wako.

OS: - Zvakanaka, isu hatisi Mabasa zvachose, uye iwe hausi Mabasa zvachose - mazuva iwayo apera. Zviri pachena kuti ikozvino foni ine "zvinopisa" zvitatu yakabuda. Hatina kubvunza vanhu kuti vanoida here kana kuti kwete. Vakashandisa mari vakaisa mari.

SP: - Izvo zvinoverengera seimwe, kana maviri?

OS: - Piri. Kuchine "mupisi" wechitatu! Memes kare, hongu.

Isu tingadai takaenda ipapo ipapo tobva tahaya maneja wechigadzirwa akanaka.

SP: - Ndinoziva basa renyu. Pamwe handizivi zvese. Waisepi mabota akawanda kudaro? Zviri pachena kuti unogona kushandisa bhiriyoni.

OS: - Chikwata chevagadziri vepurogiramu, zvivakwa ... Uri kutaura nezvei! Isu tiri chechina muEastern Europe maererano nekuunganidza data. Tine maseva mazhinji, tine tekinoroji yakawanda pasi pehodhi.

SP: - Unofanira kutanga kutengesa "big date."

OS: - Tiri kunanga kune izvi. Wakamboona captcha paYandex?

SP: - Wakaona iyo captcha paAliexpress?

OS: - Hatina hanya.

SP: - Ini ndinongova nemamwe mapurojekiti e spam paAliexpress. Ini ndiri munhu, ndinokwanisa kugadzirisa chimwe kana zviviri kubva pagumi.

OS: - Zvakafanana paYandex, asi isu tinopfuura nechero captcha isu pachedu.

SP: - Isu tinofanirwa kuona kana iwe ukapfuura iyo Aliexpress captcha.

OS: “Isu takavaka bazi redu, iro rinoita zvemaoko, pazvivakwa zvakachipa.

SP: - Ini handisati ndaona captcha yakaipisisa kupfuura Aliexpress's.

OS: - Zvakatidyira zviuru mazana matanhatu rubles kuziva captcha pamwedzi.

SP: — Mubvunzo kudzoka.

OS: - Ehe. Uye zvese zvakadzika. Takahaya maneja wechigadzirwa akauya kwatiri: “Oleg, mametric aya haasi kushanda nemazvo. Isu tinofanirwa kushandura modhi ”(kunyoreswa, ngatiti vachinjisa kukunyoresa). Takashandura maturusi, takarongedza bhizinesi iri zvakasiyana, uye kambani yakatanga kuita purofiti, yakamira kurasikirwa nemari. Takaita hurukuro makumi matatu nevatengi vedu uye takaona kuti havadi izvi.

SP: — Ndingadai ndakagadzira imwe mhando yemhando yakapfava here?

OS: "Isu taifanira kuita izvo zvaidiwa nevanhu, kwete izvo isu, vanotonhorera, takazvifunga isu uye zvatinoda." Usafunge kuti wakasununguka - bvunza vanhu vaunotengesa kwavari. Uku ndiko kwaive kukanganisa kukuru mubhizinesi. Vakaita zvikanganiso muvanhu, vakahaya mamaneja. Rimwe zano: kana iwe uchifunga kuti chimwe chinhu chakaipa nemunhu, saka pane zvechokwadi chimwe chinhu chakaipa naye! Nguva dzose. Kana iwe uchikahadzika kuhaya, usahaya!

SP: - Sekutaura kunoita amai vangu uye havaneti kudzokorora: "Pfungwa yekutanga inouya mumusoro ndiyo yakanyanya kunaka!"

OS: - Iwe unoona - chimwe chinhu chine makore, chimwe chinhu chausingadi ... Hachizopfuuri, hachizopfuuri nechirwere, hachizodzidzirizve! Ichave iine madhaka, iwe zvechokwadi ucharasikirwa nemari. Vakaita chikanganiso chakadaro nevashandi vezvemari, vakaita chikanganiso nemutungamiriri wezvemagariro evanhu (ndinovimba unoona izvi), uyo aiva nezvinangwa zvakafanana uye zvinangwa, zvinangwa uye zvinangwa - hapana chimwezve. Vakaita chikanganiso pakubhadhara, vakakanganisa mumuenzaniso webhizimisi.

SP: - Uye vakagadzira chigadzirwa chakanyanya-chinodhura, vakachigadzira kwenguva yakareba, izvo zvisinganyanyi kudiwa.

OS: "Iye zvino ari kurwisa, isu tinonzwisisa modhi yemagadzirirwo ayo.
Basa rako guru nderei?

SP: -Iyo inonyanya kukosha basa raunayo ipapo ...

OS: -Kutarisa nzvimbo. Chinhu chakajeka kune wese munhu: pinda makiyi ako uye uone kuti saiti yako iri kufambira mberi sei.

SP: — Ndivanaani vakwikwidzi? Saka ndinoitarisa muGogetlinks, semuenzaniso. Ndine rudzi rwakati rwokuzvinyoresa ikoko, vanonditumira mishumo kamwe pamwedzi kana kamwe pavhiki: “Saiti dzenyu dzakanga dziri munzvimbo ino, zvino dzava munzvimbo ino.” Iwe unoziva, zviri nyore - miseve, unoona masimba, angave ari kudzika kana kumusoro.

OS: “Uye kazhinji vanotenga data kubva kwatiri kana kubva kune vanokwikwidza. Havazozviraurire. Zvimwe kubva ku "Polt" kana kubva kwatiri. Asi kune zvakare vakwikwidzi - SE Chinzvimbo, chawakaona zvakare. Chinzvimbo zvakare yakanaka system, asi pane zvakawanda kwairi. Chii chaunoda semuridzi webhizinesi: ona panowanikwa webhusaiti yako uye kuti ndeipi traffic pairi. Isu zvakare tinoratidza zvakananga traffic kubva kuMetrica mukati, zvinzvimbo zvakura - isu tinoratidza kuti yakawanda traffic yakakura sei.

SP: - Zvakanaka, hongu, pane chimwe chinhu chekupedzisa. Asi dai ndanga ndiri iwe, kuti ndidzore mitengo iyi nekukurumidza, ndaizotanga kutengesa zuva guru.

OS: - Isu takatotanga kuunganidza dhatabhesi, kana uchida.

Burzh-zvinyorwa zveAmazon

SP: - Ngatienderere mberi nemibvunzo yemutengi. Iwe une nhamba yezvinyorwa zveAmazon mune yako blog? Wati hongu. Ndega kana?..

OS: - Kune akati wandei. Takapedza nguva yakareba tichiyedza modhi, takanyora yedu WordPress kuvaka. Iye zvino isu tinogona kungozvivhura sezvizvi (kudimbura zvigunwe zvake), kungoyera mupepeti, batanidza.

SP: - Uye ndichangobva kurodha zvimwe zvinyorwa, uye ndizvozvo.

OS: - Ehe. Uye hofisi yedu yekudhirowa ndeye otomatiki. Vanyori vedu havagoni kuendesa zvinyorwa ... Uye anonyora muhofisi yedu kunyanya, apo robot yedu inongotarisa kururamisa kwechinyorwa uye kuenderana nehunyanzvi hwekuita. Iwe unongoisa iyo tekinoroji yakatarwa ipapo kubva kuRush Analytics, uye mukopi haagone kuendesa zvinyorwa kusvika azvinyora nemazvo.

SP: - Nenzira yokufananidzira, haigoni kuponeswa.

OS: - Haikwanise. Vanomuudza kuti: “Gadzirisa chikanganiso chacho.” Uye saka tinotora injini ye "Amazon", dingindira, batanidza kuchinjana (nokukurumidza pa "baba" nyaya iyi ichadururwa zvakananga mumabhuku ezvinyorwa) - ndizvozvo, uye envelopu inotumirwa!

SP: - Zvaiita kwandiri kuti ndainzwisisa chimwe chinhu, semuenzaniso, ndinonzwisisa IT ...

OS: - Ndangoona otomatiki yakawanda muhupenyu hwangu.

SP: "Uye ndinonzwisisa kuti handitomboziva chetatu chezvose, uye ndinochipotsa."

Ndeipi SEO zano raunoshandisa kuBurj?

SP: - Ndeipi zano raunoshandisa kusimudzira mumusika - zvirimo, zvinongedzo, tekinoroji SEO? Funga nezvechii?

OS: -Tekinoroji SEO inongoda kuve yakarurama "kunze kwebhokisi" - kukurumidza kurodha kwesaiti.

SP: - A priori. OK.

OS: - YeWordPress, isa Yoast Seo.

SP: - Pane plugin.

OS: - Uye Clearfy inosuka marara. Pfekera. Inodzima zvakapetwa.

SP: - Optimize iripo.

OS: - Gadzirisa zvakare, hongu.

OS: - Muchidimbu, webhusaiti yakachena, yakanaka (ngatitorei WordPress). Izvi ndizvo zvemukati, zvinoenderana nerudzi rwemukati, uye batanidza zvemukati, izvo zvaunogona kuwana zvakachipa.

SP: - Chii chinonyanya kukosha pasi pe burgh mushure mezvose?

OS: - Links. Avhareji, zvakanaka zvemukati uye zvakanaka zvinongedzo. Zvisungo zvinogadzira zvemukati mediocre content.

SP: - Kana zviri mukati, zvino ndiani anonyora? "Vatauri veNative", kureva, vatorwa ivo pachavo vanobva kunyika idzodzo, kana vashanduri pachavo.

OS: - "Vatauri vemunyika" chete ndivo vanogona kuenda kumawebhusaiti evatengi. Tine "vatauri vemunyika" pavashandi vedu.

SP: — Mumitauro ipi?

OS: — Spain, France, Germany, Chirungu.

SP: - Aya akajairwa, akangwara makopi?

OS: - Ehe. Takanga tine zvokushandisa kuSpain muMoscow. Pasi peColombia, tinoisa maColombia muhofisi. Vakapinza basa vaColombia muMoscow chaimo, vakawana vashanduri ndokuvaisa muhofisi. Vakatora…Vaidhura masendi.

SP: — Ndeupi mutauro wavo imomo muColombia? ChiPutukezi kana chiSpanish?

OS: - ChiSpanish. Dwayne Diaz raive zita rekupedzisira, chimwe chinhu chakadaro.

SP: — Dwayne Scala-Johnson.

OS: - Diaz, ndinorangarira. Ndaitya kuti aizotora pfuti pakona, munhu akanaka.

Iwe une vanhu vangani mudhipatimendi rako reburz?

SP: — Une vanhu vangani mukambani yako?

OS: — 8–9.

SP: - Iwe uchavhara dhipatimendi rekusimudzira CIS?

OS: - Hatidi. Kwete izvozvi. Chero paine musika pano. Isu tine mhando yakasimba yakasimba - ivo vanoziva Rush Agency nekuti isu tine mukurumbira wakanaka. Iwe unogona kuvhura ongororo yevanopikisa - isu hatina dare rimwe chete rekupokana, hatina kumbobvira taita.

SP: -Kunyangwe paine akakwana Rams uye SEO nyanzvi?

OS: - Zvakanaka, vhura, tora chero munhu, pachave nemiedzo! Hatisi kuzoivhara nekuti tinoona kuti musika unogona kuvandudzwa. Kana isu tisisafarire musika uyu, tichabva tatama - isu tichafambisa timu, ndizvo chete.

Matambudziko makuru neSEO yekunze?

SP: -Matambudziko ako makuru ari mukusimudzira mawebhusaiti pamusika.

OS: - Takapedza nguva yakawanda tichienda kune vanokopa pamusika - zvakaoma kwazvo kuwana "vagari" vakajairwa. Mhando dzese dzevaPhilippines dzinokunyorerai nguva dzese... MaPhilippines, nenzira, zvakanaka. Mamwe maIndia "kuruboshwe" anogara achinyora kuti: "Changamire, mhoro, shamwari yangu kwauri, copywriting, chick-chick-chick-chick ..." Copers yakanga yakaoma kuwana. Zvakanga zvakaoma kunyora matekinoroji aizotibvumira kuvaka zvinongedzo nekukurumidza uye zvakachipa.

SP: - Asi ikozvino mangani malink aunogona kuwana kumapurojekiti ako pazuva?

OS: - Kana iwe ukatakurwa, unogona kugadzira grid yemasaiti gumi. Ingovhiringika. Asi idzi inzvimbo gumi dzemafuta.

SP: - Mafuta.

OS: "Asi ngatiti tinogona kungotora zvirimo mahara." Tinogona kuwana saiti yakatodzingwa kubva pane zvawanikwa zvekutsvaga (zvakasiyana zvemukati), uye isu tichatora zvirimo mumapeji ekumhara mahara.

Zvekare, sei uchisimudza PBN: zvinongedzo, zvinongedzo uye zvirimo, zvirimo chete. Iwe unoona here kuti saiti yakatumirwa spammed nemaChinese, asi zvirimo zvinotonhorera, nyanzvi zvinyorwa? Ndakaitora, ndakaiisa, ndikagadziridza mifananidzo - ndizvozvo, zvinyorwa zvemahara "vatauri venzvimbo" vakakunyorera (0 rubles 0 kopecks).

SP: - Ndakatoudzwa nevakomana vanoshanda muCIS kuti vakwerete mabhuku ekare kubva muraibhurari, izvo zvisiri zvechokwadi paInternet. Wakaiongorora kuburikidza neFineReader ndokuirasa.

OS: - Ooo! Iyi inyaya yekare! Haazokwiri. Ndakambotenga mascans akawanda kubva kuvana vechikoro ndikaita masatellite ekuti malink. Zvakaitika mushure memukuru. Paive nenguva yese yemasatellite.
Pane mabhizimisi akafanana here?

SP: - Iwe une chero bhizinesi rakafanana nekambani CEO? Pamwe bhizimusi repamhepo?

OS: - Kwete, hapana chatinoita. Isu tine bhizinesi revatengi, isu tine webhusaiti, uye isu tine Rush Analytics sechigadzirwa. Ikozvino hapachina bhizinesi. Asi munhu wese ari kuvaka mawebhusaiti akasiyana, munhu wese ari kuyedza kuvhura pizzeria, cafe ... Takasarudza kuisa pfungwa pane zvatinoita zvakanaka nekuzvivandudza - ndinopa zano munhu wese.

Pane bhuku "Kubva Kukuru" - chidzidzo chemakambani aive akanaka, ane simba, akaparara, akazova makuru. Uye kune "hedgehog strategy": inotaura kuti gava rinoedza sei kudya hedgehog - inosvetukira paari, inoedza kumukanda kubva mugomo; hedgehog, chinhu chimwe chete chaanoita chiri kuvhara (ichi ndicho chinhu chaanogona kuita); uye gava harigoni kudya hedgehog kunze kwekunge yarikandira mumvura. Ndiko kuti, zano rehedgehog nderekuita zvaunoziva kuita uye kufambira mberi. Uye usatange blockchain chirongwa, iwe hauzive chinhu chakashata nezvazvo - enda unogadzira traffic! Enda unotsvaga shamwari itsva dzinopa mari dzaunogona kutengesa traffic dzemaplumbers muAmerica, lei yemakasino, ini handizive, muVietnam. Kana iwe uchiziva kugadzira traffic, ita traffic.

Kungonakidzwa, nhasi takakurukura - tinoda kugadzira kofi muhofisi, kungonakidzwa, kuita kofi muhofisi. Fan. Wese munhu anogadzira zvitoro zvekofi - isu tichagadzira shopu yekofi zvakare. Asi zvinotipa 0 rubles. Isu hatiendi mune mamwe mabhizinesi.

SP: - Zvakanaka, iwe unogona kugadzira hookah bar muhofisi ipapo.

Iwe pakupedzisira unoda kuenda kupi mubhizinesi?

SP: - Iwe pakupedzisira unoda kuenda kupi mubhizinesi? Zvirongwa zvako.

OS: - Mubhizimisi? Ehe, iva rentier, regedza boka rezvivakwa uye usaite chinhu.

SP: - Mazhinji masevhisi ako?

OS: - Mazhinji masevhisi. Ini ndaizoenda mberi mune real estate. Ndaingozoroja mareal estate ndotenga mamwe maproperties. Munguva yangu yekuzorora, ndaipedza nguva yangu ndichidzidzisa vanhu, ndichiudza vanhu maitiro ekuita zvinhu...

SP: - Enda pane zvaunoziva.

OS: - Hongu, ndinongoziva zvakawanda, ndinogona kukuudza nezvekutengesa, nezvekutengesa; uye ndinozvifarira panouya vakomana vanotanga sezvandakaita makore gumi apfuura. Ndinogona kuvaudza kuti vangazviita sei kuitira kuti varege kumhanyira kwemakore mana pasina anoziva kupi, asi zviite mumwedzi miviri. Ndaingopa zvidzidzo kune vechidiki.

SP: - Enda kuYouTube chiteshi uye wobva wagadzira Chirungu vhezheni yacho.

OS: - Takatenga studio! Kwete kubhadhariswa seyako.

SP: - Haisi yangu.

SEO Trends 2019-2020

SP: - CEO maitiro mu burzhunet, 19-20th gore. Machipisi ari pasi!

OS: - Mumisoro ye "dema" vanozoruka PF, nekuti maRussia anouya kunze kwenyika nemakapu. Iye zvino vari kumonyorora - vachamonyoroka zvakanyanya. Kana iwe ukaona chimwe chinhu chinoshamisa mune zvabuda, pamwe tarisa PF. Hapana zvakawanda zvichachinja mu "chena" CEO. Google yakaburitsa imwe nyowani, ini handisati ndaenda kudhipatimendi reWestern - mukoma wangu ari kudzidza. Nzvimbo dzedu dzakura gore rino, asi dzimwe dzakawa.

Algorithm yavo inonziwo "Mari Yako, Hupenyu Hwako", kana "kuruboshwe" zvinyorwa zvakanyorwa nezve mushonga, ndizvo zvese. Izvo zvave zvichibvira kuibvisa kubva pasi pemasefa, asi zvichava zvakanyanya kuoma - chenjerera nemishonga. Ndaiona ichifamba ndisati ndaendako. Uye ini zvechokwadi handaizoenda kupurazi uye Kubhadhara Ndega chokwadi. Kwete. Nokuti ndeye-re-gu-li-ro-va-asi. Izvo zvichave zvakaoma, ndiko kuti, iyo yakajairwa SEO haishande, iwe uchafanirwa kudzidza niche zvakanyanya, kuisa mari yakawanda uye kubatwa kumusoro uko. Hapana chikonzero chekuenda ikoko.

SP: - Muchidimbu, isu hatiendi mu pharma kana zvikwereti.

OS: - MuAmerica. Tiri kutaura zvakawanda pamusoro peAmerica zvino. Mumwe munhu achangobva kuivhura, akaiverenga paVC, mumwe munhu ari kuita zvikwereti kuSouth America. Mumwe munhu ari kundipa zvikwereti zvePhilippines - zvakanaka. Handiyeuke kuti ndiani, handingarevi nhema, asi inoshanda zvakare.

Avhareji yemitengo muguta yekusimudzira?

SP: -Avhareji yemitengo pamwedzi yekusimudzira mapurojekiti ako muguta.

OS: - Clients? Ngatizviisei seizvi: kana iwe ukagadzira webhusaiti yeAmazon, iwe unofanirwa kuisa mari yakawanda pamwedzi.

SP: - Anozviunza here? Ndeipi margin? Unorangarira here kuti zvaive zvakamira sei kuPortnyagin?

OS: - Tisati taziva kuti izvi zvinogona kuitwa pane scalable hwaro, takashandisa 50 zviuru zvemadhora. Zvakanaka, iri muCMS, yakagadzirwa ... Unoziva, iwe unotanga dhizaini, sarudza bhatani - inoshandura mavara emhando yakasiyana uye inosanganisa CSS kuitira kuti iwe haugone ...

SP: -Kunyangwe pane boka remasayiti?

OS: - Handina basa nazvo.

Ndeipi margin?

SP: — Chii chinobatsira?

OS: - Zvakanaka, tarisa, kana iwe ukadyara ma mowers maviri, kunyangwe, ngatiti, une matatu mowers ... Asi kana uine traffic yakawanda, zvino izvi ndizvo zvaunogona kubvisa ... Zvinoenderana zvakanyanya nemusoro. Isu takasarudza iyo yakaipa kune yekupedzisira, ndeyemwaka chaizvo. Iwe unogona kuwana 3-4 zviuru zvemadhora pamwedzi. Asi zvakaoma. Ini ndaisazopinda mubhizinesi rangu rekutanga seMukuru Mukuru kuAmazon vanyori vezvinyorwa, kunze kwekunge ndangotora kosi nevakomana vakangwara.

SP: - Ini ndaizoenda zvakananga kune zvinyorwa zveAmazon.

OS: -Kudai ini ndakanga ndisati ndanzwisisa chero chinhu nezve SEO, ndaingonzwisisa yakakosha SEO, yakajairika SEO, ndozoenda ikoko. Nekuti Amazon inyaya yemakwikwi. Hatisi isu toga takachenjera kudaro. Vanhu pasi rose vanoita izvi. Ini handingaendi kuAmazon pakarepo, ndaizotanga ndaona Mutungamiriri weRussia, kuchera, uye panguva imwecheteyo kudzidza Chirungu uye kuenda kuhofisi.

SP: - Pakupedzisira, mhedziso ichiri: kukurumidza kwaunosvika kuguta, zviri nani.

OS: - Chokwadi hongu.

SP: - Zvakafanana neYouTube: nekukurumidza iwe kuvhura chiteshi, zviri nani.

OS: - Ehe. Dzidza Chirungu, ita SEO.

Unotenga akadonha domains here?

SP: - Iwe unotenga akadonhedzwa madomasi uye kudzoreredza masaiti?

OS: - Hongu Hongu. Tinotenga. Isu hatisi kungovatsvaga izvozvi kumaokisheni, ayo achange aripo. Isu tinoziva mawaniro ewebhu archive pane yedu musoro chinhu chakapotsa mumwe munhu, uye unogona kuchitenga nemutengo wezita uye usingaite kutengeserana paauction.

SP: - Saka iyi domain haisati yaiswa kutengeswa?

OS: - Munhu wese akatomusuwa. Unoitora uchiitenga. Uye iwe unoziva kuti pane zvirimo ipapo, pane zvakajairika zvinongedzo, izvo hazvina spammed - muRush Analytics unogona kuita zvese izvi kune zana rubles.

SP: - Sei uchiidzorera?

OS: - Giridhi yezvibatanidza, hongu.

SP: - Iwe une grid hombe yezvinongedzo here?

OS: - Pachirongwa chega chega tinoita iwo matema. Kune zvivakwa muSpain (tiri kuzvisimudzira pasi peUK) - isu tichadzoreredza madonhwe ezvivakwa muSpain, tsvaga masangano eSpanish akabhuroka. Kune vanhu vari kutsvaga madonhwe aya, uye isu tinogadzira grid inotonhorera.

SP: - Hazvina kuita sekuti une zviuru gumi masaiti?

OS: - Handifunge kuti inoshanda "kureba." Hauzokwanisi kutengesa mapurojekiti aya gare gare. Kana iwe uchida kubuda mune izvi, iwe uchaendesa kupinda kune iyi network yemasaiti pamwe neizvi, zvichave zvakanaka kune mutengi. Uye iwe unogona kubuda kunze usina kuchengetedza zvivakwa, kuti urege kuparadza mukurumbira wako. Unotengesa zvinhu zvese wobuda. Ini ndinongofunga kuti kana iwe ukatengesa webhusaiti, tengesa chinongedzo, usanyengedza vanhu.

SP: "Haasi wepadivi-iye chikamu chebhizinesi iri."

Iwe unotaurirana zvakananga ne webmasters?

SP: - Unotaurirana here nevatenzi vewebhu kana iwe uchida chinongedzo pane chaiyo sosi?

OS: - Ehe. Zvakaoma, zvakaoma. Pane mhinduro shoma ipapo. Kune nzira dzinotonhora dzekutengesa dzaunogona kuita. Hongu, tinotaurirana, hongu, tinosvitsa. Kana pane chikafu chemashoko akanaka, kana pane chinyorwa chakanaka chakareba, pane infographics, saka hongu, hongu. Kune vatengi, hongu. Tine vane mukurumbira brand vatengi, kana tikanyora panzvimbo yavo (iyo email iri pane yavo domain - marketing@blablabla):

- Unoda kushanda pamwe nesu here?

- Ehe, hongu, isu tichaisa chinongedzo.

Iwe unowedzera sei maitiro ekuita?

SP: - Unowedzera sei maitiro? Vazhinji vari ZennoPosterom, uye vanoti ivo vari pamusoro peYandex mumavhiki maviri.

OS: — Hatitambe hunhu. Zvachose. Sezvazviri. Hatisi kuruka. Ndakatora saiti, yakapepetwa - inoshanda; deleted. Ndakakuudza nezve system iyi - hapana chikonzero mukuita zvakanyanya kukuvadza.

ZennoPoster? Zvakanaka, kana vakachenjera zvikuru, ngavashande. Kana iwe wakachenjera kwazvo, iwe unoziva kutevedzera maitiro evashandisi, unonzwisisa kuti inoshanda sei - hongu, unogona kubiridzira. Muchidimbu, ingave sevhisi yakavanzika kana ZennoPoster, kana iwe uchiziva kuzviita.

SP: - Mouse kufamba pachiratidziro?

OS: - Hongu Hongu Hongu. Emulation, tsoka, zvimiro zvetsoka, ndiko kuti, iwe unofanirwa kunzwisisa kuti zvinoshanda sei. Uye kazhinji, ndaitenga tsoka dzekufamba kubva kune imwe nzvimbo ndozvikanda ikoko; kubva kune imwe router, semuenzaniso. Pano, pane Murume ari pakati pekurwisa: Ndakatenga tsoka kubva kune vanokuvadza, usatora makadhi ... Kana iwe, semuongorori, uchida kuita izvi (zvechokwadi, izvi zvose hazvisi pamutemo, handisi Kukurudzira kutenga chimwe chinhu kubva kune hackers), zvine musoro, iwe unofanirwa kutora tsoka dzebrowser chaidzo, uzviise muemulator yako uye famba famba nayo. Aya ndiwo mashandiro azvichaita.

PF inosimudzira Google

SP: - Zvakadini nekuwedzera kwePF kweGoogle? Basic nzira.

OS: - Ndichangoti - hongu, Google inoshandisa maitiro ekuita. Hongu, iwe unogona kuzviputira.

SP: - Iyo mhedzisiro inononoka kupfuura muYandex?

OS: - Hongu, inononoka, asi iripo. Google inonyanya kuita inert. Yandex inoshanda nekukurumidza kupfuura PF, mumaonero angu. Mumwe munhu achataura zvakasiyana. Ini handina kutamba kuAmerica ini, vakomana vandaiziva vakaita ...

SP: - Kubva kudhipatimendi rangu ...

OS: - Kwete, chaizvoizvo. Isu hatife takamonyorora kune vatengi, kunyangwe ivo vakabvunza. Isu tinoti: "Varume, isu hatizove nemhosva pane izvi, ivo vachatirambidza kana taenda." Kunyangwe vakabvunza, isu hatizvimonyanise.

SP: - Isu takarongedza CEO, takarongedza zvese. Ngatichipei: Ndine bhachi iri...

OS: - Kana uine chero mibvunzo, ini ndichasiya "Ngoro" - nyora. Ndinopindura zvishoma nezvishoma, handipinduri nokukurumidza, asi ndinopindura munhu wose.
Makwikwi

SP: - Pano, ndine jekete rakadaro ...

OS: - Mhuri yedu yedhijitari.

SP: - Oleg akauya nayo, Rush Agency.

OS: "Saka famba nezve bhizinesi rako uye fuck mitemo, mukomana wedu wekugadzira kumashure anoenda kune ani nani anobvunza mubvunzo wakanakisa mune zvakataurwa." Ndichauya kumacomments ndopindura kubva kuaccount yangu. Nyora. Uye isu tichasiya "Ngoro" ipapo.

SP: -Kumubvunzo wakanakisa nezve SEO, nezve mawebhusaiti. Munyori wemubvunzo uyu achagashira T-shirt iyi.

OS: - Kwete mune yako meseji.

SP: - Ehe, paYouTube, hongu, pasi pevhidhiyo iyi.

Ngatiite imwe makwikwi akadai. Ani nani anotitumira iyo inotonhorera purojekiti kazhinji - inonyanya kunakidza kana inosekesa, yakanyanya kugadzira saiti paInternet, kutaura zvishoma - iwe unomupa yemahara odhisheni, ingomupa zano, tungamira munhu.

OS: - Hongu, ngatizviite. Pachave nemamiriro ezvinhu: kuti iyi ipurojekiti chaiyo (kwete kungogadzirwa ipapo - ikoko, tinotengesa mbongoro yebeaver muAustralia); purojekiti inonyanya kuMadokero (tinogona kubatsira); kana pasina zvinonakidza zveMadokero ... tumira chero mapurojekiti - isu tichasarudza imwe purojekiti uye kuita mini-audit, isu tichangowana mapoinzi ekukura. Takapa Sergei kuongorora nhasi.

SP: - Handisati ndazviona, asi ndichatarisa.

OS: "Tichazviita, tichabatsira, mapoinzi ekukura chete." Tinogona kukufonera tokuudza kweawa zvekuita. Mumwe anotumira saiti (uye ini ndinoifarira) anogashira ongororo, uye yemubvunzo wakanakisa -...

SP: — Iyo bhachi inotonhorera, kutaura chokwadi.

OS: – Takaidhinda zvakanyanya.

SP: - Oleg, ndinokutendai zvikuru. Tichakuona zvakare munguva pfupi iri kutevera munguva pfupi iri kutevera mukambani yako, muna Zvita. Uchishandisa kodhi yepromo "PeoplePRO", kana mumwe munhu pachikoro chavo achida kudzidza ... Chii chauchadzidzisa ipapo? CEO?

OS: - Tichakudzidzisa iwe kunzwisisa SEO mumazuva maviri, kuti inoshanda sei uye kuti iwe ugone kusimudzira webhusaiti yako.

SP: - MuRunet?

OS: - Hongu, muRunet. Hatisati tichizviita kuMadokero, nekuti zvakaoma ikoko.

SP: - 15 zviuru zveRubles ine promo kodhi. Nenzira, ndinofunga kuti izvi zvakajairika, nekuti pakutanga takashandisa zviuru zvitatu zvemadhora pane CEO pamapurojekiti edu akasiyana. Zviuru zvitatu zvemadhora zvakajairika, izvo 180 zviuru rubles.

OS: "Iwe unongonzwisisa, kunyangwe ukaraira kumwe kunhu, unonzwisisa kuti uri kunyengerwa, nekuti handiwo mashandiro azvinoita." Iwe unoziva kuti iyi tegi inodiwa kune izvi, uye "munhu wekutengesa" anotsanangura kwauri ...

SP: - Iwe unotonzwisisa kuti panzvimbo ye "vimbiso", yakanaka SEO nyanzvi inofanira kuti: "Huntia"!

OS: - Saka iwe unogona kuvimba naye!

SP: - Vanoti YouTube ine muongorori wekutaura. Mazwi akakosha anodiwa kwete mukutsanangurwa chete (vanoti!) ...

OS: - SEO, SEO, odha SEO, tenga isingadhure SEO, yakanaka SEO ...

SP: - SEO nyanzvi zvakare ...

OS: -Maitiro ekusimudzira webhusaiti, SEO kukwidziridzwa, kurongeka SEO kukurudzira ...

SP: - Maitiro ekudzidza SEO, CEO anovimbisa ...

Ndizvozvo, varume! Hugs. Ndatenda. Chisarai!

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Dell R730xd 2 nguva yakachipa muEquinix Tier IV data center muAmsterdam? Chete pano 2 x Intel TetraDeca-Core Xeon 2x E5-2697v3 2.6GHz 14C 64GB DDR4 4x960GB SSD 1Gbps 100 TV kubva $199 muNetherlands! Dell R420 - 2x E5-2430 2.2Ghz 6C 128GB DDR3 2x960GB SSD 1Gbps 100TB - kubva pamadhora makumi mapfumbamwe nemapfumbamwe! Verenga nezve Nzira yekuvaka Infrastructure Corp. kirasi nekushandiswa kweDell R730xd E5-2650 v4 maseva anokosha 9000 euros penny?

Source: www.habr.com