"Tiri kuita CRM? Zvakanaka, zviri pachena, isu tiri pasi pekutonga, ikozvino kune kutonga uye kushuma chete, "izvi ndizvo zvinofungwa nevashandi vakawanda vekambani pavanonzwa kuti basa richakurumidza kuenda kuCRM. Zvinotendwa kuti CRM chirongwa chemaneja uye zvaanoda chete. Izvi zvakaipa. Funga nezvekuti kangani iwe:
- kukanganwa kuita basa kana kudzokera kune rimwe basa
- wakanganwa kufonera mutengi kana kutumira ruzivo kune waunoshanda naye
- akaunganidza zvakare data inodiwa kubasa
- akabvunza vaaishanda navo data ndokuvamirira kwemazuva matatu
- vaitsvaga waaishanda naye ane mhosva yekunonoka kwebasa
- akataura nevaaishanda navo kana mukuru webasa, asi zvakarambwa nekuda kwekubatikana kwavo.
Kana iwe uine, ramba uchiverenga, kuronga basa hakusi kwekuverenga mabhuku nezve kuverengera uye kutonga nguva, zvakare chishandiso chinotonhorera mumaoko ako. Uye kana zvisina kuitika, iwe ndiwe ani ?!
Sekureva kweInsight Managing Consulting, 64% yekubudirira kweCRM kuita zvinoenderana nerutsigiro rwevashandi vesangano. 42% yematambudziko eCRM anomukawo kubva kuvashandi. Uye iwe unoziva, isu hatishamiswe nenhamba idzi. Kwete kuti mushure memakore gumi nematatu ebudiriro nekuita takaona zvese, asi isu tinoziva 3 zvikonzero zvikuru nei iyo CRM system nevashandi vekambani vanozviwana ivo vari kumativi akasiyana e "mberi".
- CRM inoonekwa seyakangoita tekinoroji mhinduro. Maererano nevashandisi vakawanda, iyi inongova purogiramu inofanirwa kuita chimwe chinhu uye inotora nguva yekuzadza data. Muchokwadi, iyo CRM sisitimu ndeye vanhu vanoishandisa uye vanoishandisa sechombo. Kana iwe ukaisa jigsaw patafura (kunyange kana yakashandurwa), haizoiti chero chinhu kunze kwekushandisa magetsi. Kana iwe ukaiisa mumaoko etenzi, iwe uchagamuchira yakanaka yakavezwa chigadzirwa. Nenzira imwecheteyo, maneja anokwanisa anosvina zvese kubva muCRM kuti awane mari yakawanda, nepo munhu ane usimbe anotengesa anongoparadza dhatabhesi nedata risiri iro.
- CRM isoftware yekutengesa. Kare kare, hongu, zvakanga zvakadaro. Mazuva ano hakuna mhinduro dzakadai dzasara; iwo mashoma "anovhara" mabasa ekutengesa nekushambadzira, epamberi epasirese anovhara kutengesa, kushambadzira, kugadzira, imba yekuchengetera, zvichingodaro. CRM nhasi ndeye mubatanidzwa ecosystem inorerutsa basa reanenge mushandi wese, inoderedza kutaurirana kwakananga, uye inorerutsa maitiro mazhinji. Asi kune izvi iwe unofanirwa kufunga, edza, uye refactor maitiro. Zviri nyore kutaura kuti "hapana chinoshanda, vakachiisa pasina."
- CRM chirongwa chemukuru webasa, nerubatsiro rwaanozoisa kutonga uye kuwedzera draconian matanho kune wese munhu. Aya manyepo: maCRM mazhinji haana zvemuviri uye ruzivo rwekutonga mabasa, akadai seyekupinza yekudzora, miniti-ne-miniti yebasa yenguva tracker, kusashanda kwevashandi kutonga, kana webhu kubhurawuza nhoroondo kurekodha. Kudzora kwese kunoitwa padanho rimwechete sepasina CRM: mishumo, kutema matanda mukati meiyo system, KPIs, nezvimwe.
Aya mazano matatu asina kururama anonyanya "kupisa" kufarira kwevashandi veRussia muCRM, vanogadzira ngano dzisinganzwisisike pasina nzvimbo uye kazhinji dzinova chikonzero chekuramba kuzviita.
Chokwadi ichi hachisi chokwadi. CRM inodiwa zvakanyanya nevashandi. Uyezve, anovabatsira zvikuru.
Mitsara mishanu yekushambadzira
Isu tinopesana nekutonga nguva uye chero matracker kubasa - isu tiri zvekushandisa zviri nyore zvevashandi. Yedu Π½ΠΎΠ²ΡΠΉ - software inobatsira kune chero basa rekutsigira, remukati uye mutengi. Kugadzira yako portal kunotora chete maminetsi mashanu, uye yekutanga kuseta kunotora 5-10 maminetsi. Join us! Zvakanaka, ndiani anoda CRM, iri pano - .
CRM ishamwari yemushandi wekambani
Zviri nyore nevatengi
Chinhu chikuru muCRM kushanda nevatengi, mune chero chikamu: tekinoroji kana kutengeserana. Zviri nyore, zviri pachena, zvinodzidzisa, zviri nyore pane pasina otomatiki. Kana mushandi aine CRM senzvimbo yeruzivo uye ruzivo rwemazuva ano nezvemutengi, zviri nyore kuita sekambani yakavimbika inokoshesa, inoyeuka uye inoda mutengi wese.
Tinogona kupa muenzaniso kubva pane zvakaitika kwatiri. Tinowanzofonerwa muhofisi yedu apo vanhu vanoti: "Takashanda newe 5 kana 7 makore apfuura, asi pamwe haucharangariri ...". Uye mukupindura vanonzwa: "Hatingayeuki sei, Dmitry Sergeevich, tine CRM system, ndinogona kutaura kuti riini uye ndezvipi zvigadzirwa zvawaifarira, kangani taitaura newe pafoni uye ndedzipi nyaya dzakakurukurwa. ... Chokwadi, mushandi wandakanga ndichikutarisira panguva iyoyo, asi hazvina kushanda kwatiri kwemakore matatu ikozvino...β π Uye izvi zvinongova zvekutanga, zvakakosha zveCRM.
Customer card in . Iyo yepamusoro block iruzivo rwese pane mutengi iyo iwe yaunogona ne theory kupinda nekuunganidza. Iyo yakaderera block ibasa rekushanda, maitiro uye kudyidzana nemutengi. Kana iwe ukazadza zvese, rinenge riri iro rinotonhorera bhizinesi rinokanganisa humbowo π
Hapana kunonoka kana fakaps
Njodzi dzemufananidzo wekambani dzakaderedzwa uye kutya kwemushandi kuti ndiye honzeri yezvinetso zvezita zvinopera. Kana maneja akapotsa musangano kana kukanganwa nezve kufona, zvinoita sekunge kambani haina kugona uye haina kufarira muchibvumirano. Chii chingava chakaipisisa? CRM inova nechokwadi chekutevedzwa nemazuva ekupedzisira, kubuda pachena kwebasa revashandi, uye inotumira zviyeuchidzo pachayo, saka zvinongove zvisingaite kupotsa chiitiko.
Uye zvakare, makarenda emakambani uye vanoronga vanokutendera kuti uone basa rewaunoshanda naye waunoda uye kuremekedza nguva yake kana kukumbira chikamu chenguva yake yemahara - kutaurirana kwakadaro kunoderedza kukakavara, asi hakugadzirise hukama, nekuti isu tese takajaira makarenda uye plugins muhupenyu hwedu pachedu, haabatanidzwe nehukama hwebasa hwakaoma.
Iyo CRM desktop inoratidza zvinhu zvazvino (isu tinodzidaidza kuti muchinjiko nekuti hadzina kusungirirwa kune yakatarwa mazuva), pamwe nemabheji ari paMubatsiri wepaneru - nhamba dzinokuudza kwekuenda muinterface uye zvekuita. Kune zvakare pop-up zviyeuchidzo, SMS uye email zviziviso. Edza kukanganwa!
Kumhanya kwebasa
Kumhanya kwebasa kunowedzera zvakanyanya. Zvinongoratidzika pakutanga pakuona kuti kuisa data muCRM system kunowedzera nguva inoshandiswa pabasa rekushanda. Iri izano rine musoro rinoshandiswa nevashori veCRM kuzvinangwa zvavo. Muchokwadi, zvese zvinoshanda zvakasiyana: ruzivo rwese rwunodiwa nezve mutengi rwunopinda kamwe chete, rwunozobvumidza iwe kuchengetedza zvakanyanya nguva: iyo yekutanga rondedzero inoumbwa zvichienderana neakafanogadzirirwa matemplate, chaizvo mumasekondi mashoma, mafoni anouya uye anobuda ari. yakanyoreswa uye inogona kuteererwa zvakananga kubva pakadhi remutengi, tsamba dzekambani dzakarongwa uye dzinogoverwa pakati pevanhu vanobatika uye vatengi (zvichida ndozvazviri muRegionSoft CRM).
Asi mukana mukuru wekumhanyisa basa neCRM hausi muhurongwa hwekushanda, asi muchokwadi chekuti mushure mekuziva iyo CRM system, kubereka kunowedzera uye nguva yehupenyu hwekuita kwekutengesa inoderera, zvinoreva kuti pane hwaro hwekukura kwemari. Izvi zvinokanganisa zvisina kunanga kukura kwemuhoro kana kuumbwa kwemabhonasi.
KPI
Kana iwe ukagadzira seti yakakwana yeKPIs, inoyerwa uye ichinyatsoenderana nekuedza kwemushandi, CRM ine yakavakirwa-mukati KPI calculation system inova yakanakisa kukurudzira kune mushandi, nekuti anogara aine mabara ekufambira mberi pamberi pemeso ake. kuzadzisa zvinangwa uye achakwanisa kugoverazve kuedza kwake kuitira kuti "kugogodza" yakawanda coefficient uye kugamuchira bhonasi yakafanira. Nekudaro, iwe unogashira nzira yekutarisa kushandiswa kwezvinotarirwa zviratidzo, zvese zviri zviviri uye kune yega yega dhipatimendi/mushandi, uye mushandi anozokwanisa kuita otomatiki basa rake uye kunyatsoita.
Yedu yatinofarira KPI yekutarisa mukati - zvese zvinongedzo zvinotaridza zviri pachena. Iwo maratidziro pachawo anogona kugadzirwa, uye nhamba yavo inogumira chete kune inonzwisisika miganhu.
Kushandira pamwe pasina kutya kana kushorwa
A CRM system inzira yekubatana. Kugona uku kunokonzerwa nekuvakwa kwesoftware: dhatabhesi imwe chete inopa ruzivo kune mushandisi interface yemutengesi, munhu anotsigira, mushambadzi, muchengeti, nezvimwe. Iye zvino mushambadzi kana maneja haafanire kubvunza kuti ndechipi chigadzirwa chakatengeswa zvakanyanya uye ndechipi chaive mustock - anogona kuwana ruzivo rwakakosha rwekutengesa uye kutora mhedziso nekuita zvirongwa. Panguva imwecheteyo, basa reboka rose rine chinangwa chekuchengetedza ruzivo rwemazuva ano.
Murongi weboka angangoita Gantt chati, unogona kuona kuti ndiani ane mutoro, dhigirii rekupedzisa, nguva dzekupedzisira, nezvimwe.
Kupera-kusvika-kumagumo-matatu-vhiki kuronga - pfupiso yebasa rechikwata chose kwemavhiki matatu pamberi
Chirongwa chekuona chezuva remushandi wega, unogona kuenda zvakananga kubva kune vanoronga
Vashandi vanoshandisa imwe CRM system nharaunda kuchinjana ruzivo, kugovera mabasa uye kubatana pamapurojekiti, kuitira kuti hukama hwemukati huve hunobudirira. Kuedza kwechikwata kwakabatana mukati meCRM senzira yekugadzirisa hukama nevatengi, uye nzira iyi inopa synergistic mhedzisiro isingagone kuitika mukati mehurongwa hwemisangano yakajairwa-zvikumbiro-hurukuro.
Avo vanotungamirira havana kurasika
Zvichida chinhu chisingafadzi pabasa rechikwata chiri kutsvaga avo vane mhosva yekudonha kana kunonoka kwechero bhizinesi maitiro. Vashandi vanotanga kupomerana mhosva, edza kuzvidzivirira uye kupomera vavakidzani vavo, uye kudzima nzira yacho kuita basa remubatanidzwa. CRM inorwisawo dambudziko iri: maitiro ebhizinesi ane anoona dhizaini, yakazara matanda ekufamba nematanho, kutonga kwemazuva ekupedzisira, anodyidzana ma paramita anogadzirisa dambudziko rebasa revashandi uye kubuda pachena kwebasa pamidzi yaro. Maitiro akaiswa uye iwe unogona kugara uchiona kuti ndiani akanonoka kana kumira.
Naizvozvo, haufanirwe kutya maitiro ebhizinesi kunyangwe mumakambani madiki - anozoratidza kuti anoshanda kwese kwese uye anozokanganisa zvakanyanya kurongeka mukambani.
Bhizinesi maitiro muRegionSoft CRM - iri nyore kugadzira, iri nyore kubata
Kambani, regai nditungamirire
CRM inobvumira mushandi wega wega kuti anzwe senge vhiri mubhizinesi maitiro: iyo yakawanda ruzivo nevashandi vako, iyo yakawanda chiremera nemikana yavanayo. Yazvino data, yakaunganidzwa uye yakagadziriswa muCRM yemazuva ano, inobatsira kugadzirisa matambudziko evatengi zvakanaka, semuenzaniso, tarisa kunhoroondo yehukama, dzokera kumatambudziko, ongorora mutengi kwete chete maererano nekutengeserana kwazvino, asiwo mumamiriro ezvinhu. nhoroondo yekudyidzana. Kubva kunze inotaridzika chaizvo uye inonakidza. Ndiri kukuudza izvi semutengi - Ndinogona kuziva nyore kambani ine CRM yakanaka nekutaurirana nevatungamiriri :) Uye, chokwadi, mukana uyu we "kutungamira" unokurudzira zvikuru.
Inoshanda nzira yekushanda
Wese akangwara maneja, achishanda neCRM, anove mudiki wesainzi uye anoedza. Iyo software inokubatsira kuti utarise maitiro ekutengesa, kugamuchira uye kuongorora data pane zvekutengesa, pahwaro hwaunogona kugadzira yako yega nzira yekutaurirana nevatengi. Saizvozvo, iwe unogona kuona anonyanya kugadzirwa maitiro maitiro uye, uchiashandisa, wedzera mhedzisiro yako.
Kutsiva pamunda
Muchiitiko chekusavapo kwemushandi kana kudzingwa, kuendeswa kwebasa kune mumwe waanoshanda naye kunoitika muminiti imwe kana maviri, pamwe nekupihwa kwekuwana CRM. Izvi zvinoderedza zvakanyanya njodzi muchiitiko chekudzingwa "kwakaipa", kuramba kwevashandi, nezvimwe. Kutenda kune chokwadi chekuti superadmin inogona kutamisa kodzero zviri nyore, maitiro asina kunaka mukati mechikwata anodzimwa uye anoenda kunhanho yekudyidzana pasina kukanganisa nharaunda yebasa.
CRM kuita nguva dzose kunouya netarisiro huru. Mamaneja, nevashandi, vanotarisira kuti CRM system ichawedzera goho, kuwedzera kutengesa, kurerutsa mashandiro, uye kuchengetedza mari. Ndizvozvo, chero shanduko inofanira kuperekedzwa nezvinotarisirwa. Iwe unongoda kumirira kwete kubva kuCRM, asi kubva kuvanhu vanozoshanda mairi. Zviri nani kusamirira, asi kuita uye kuzviita. Ipapo iyo CRM system ichave inotonhorera kupfuura bhiza rerombo. Izvo, nenzira, zvakare zviri nani kuroverera kune mahwanda uye gejo - ipapo pachava nerombo uye mari! π
Source: www.habr.com