CRM masisitimu kubva pacybersecurity maonero: kudzivirira kana kutyisidzira?

Kurume 31 iInternational Backup Day, uye svondo rapfuura rinogara rizere nenyaya dzine chekuita nekuchengetedza. NeMuvhuro, takatodzidza nezve Asus akakanganisika uye "vatatu vasina kudomwa mazita." Kunyanya makambani ekutenda mashura anogara pamapini netsono svondo rese, achigadzira ma backups. Uye zvose nokuti isu tose tine hanya zvishoma maererano nekuchengeteka: mumwe munhu anokanganwa kusungira bhandi rechigaro pachigaro chemashure, mumwe munhu anofuratira zuva rekupera kwezvigadzirwa, mumwe munhu anochengeta login yavo uye password pasi pekibhodhi, uye kunyange zviri nani, anonyora pasi. ese mapassword ari mukabhuku. Vamwe vanhu vanogona kudzima maantivirus "kuitira kuti varege kunonoka komputa" uye kusashandisa kupatsanurwa kwekodzero dzekuwana mumasisitimu emakambani (zvipi zvakavanzika mukambani yevanhu makumi mashanu!). Pamwe, vanhu havasati vagadzira hunhu hwecyber-self-preservation, iyo, mumusimboti, inogona kuve nyowani yekutanga hunhu.

Bhizinesi harina kuvandudza mafungiro akadaro zvakare. Mubvunzo uri nyore: iCRM system injodzi yekuchengetedza ruzivo kana chishandiso chekuchengetedza? Hazvigoneki kuti chero munhu achapa mhinduro chaiyo ipapo. Pano tinofanira kutanga, sezvatakadzidziswa muzvidzidzo zveChirungu: zvinoenderana ... Izvo zvinoenderana nezvigadziro, chimiro cheCRM kutumira, maitiro uye zvitendero zvemutengesi, dhigirii rekuzvidza vashandi, kuoma kwevanorwisa. . Mushure mezvose, zvese zvinogona kubiwa. Saka kurarama sei?

Uku ndiko kuchengetedza ruzivo mumabhizinesi madiki nepakati Kubva kuLiveJournal

CRM system sekudzivirira

Kuchengetedza data rekutengesa uye rekushanda uye kuchengetedza zvakachengetedzeka mutengi wako nderimwe remabasa makuru eCRM system, uye mune iyi iri musoro nemapfudzi pamusoro pemamwe ese maapplication software mukambani.

Chokwadi wakatanga kuverenga chinyorwa ichi uye wakatsikitsira pasi, uchiti, ndiani anoda ruzivo rwako. Kana zvakadaro, saka pamwe hauna kubata nekutengesa uye hauzive sei mukudiwa "kurarama" uye emhando yepamusoro mabhesi evatengi uye ruzivo nezve nzira dzekushanda neichi hwaro. Zviri mukati meCRM system zvinonakidza kwete chete kune manejimendi ekambani, asiwo ku:  

• Vanorwisa (kashoma) - vane chinangwa chakanangana nekambani yako uye vachashandisa zvese zviwanikwa kuwana data: chiokomuhomwe chevashandi, kubira, kutenga data rako kubva kumamaneja, kubvunzurudza nemaneja, nezvimwe.
• Vashandi (kazhinji) vanogona kuita sevari mukati kune vakwikwidzi vako. Ivo vakangogadzirira kutora kana kutengesa vatengi vavo kuti vawane purofiti yavo.
• Kune maamateur hackers (kashoma) - unogona kubirwa mugore kune data rako kana network yakabiwa, kana kuti pamwe mumwe munhu anoda "kuburitsa" data rako kuti anakirwe (semuenzaniso, data rekutengesa mishonga kana doro - zvinongonakidza kuona).

Kana mumwe munhu akapinda muCRM yako, ivo vanozowana mukana kune ako ekushanda zviitiko, kureva, kune huwandu hwe data raunoita yakawanda purofiti. Uye kubva panguva iyo yakashata yekuwana iyo CRM system inowanikwa, purofiti inotanga kunyemwerera kune uyo ari mumaoko anoguma mutengi. Zvakanaka, kana shamwari dzake nevatengi (verenga - vashandirwi vatsva).

Zvakanaka, zvakavimbika CRM system inokwanisa kuvhara njodzi idzi uye kupa boka remabhonasi anofadza mumunda wekuchengeteka.

Saka, chii chinogona kuitwa neCRM system maererano nekuchengetedza?

(tichakuudza nemuenzaniso RegionSoft CRM, nokuti Hatigone kuve nemhosva kune vamwe)

• Zviviri-chinhu chechokwadi uchishandisa USB kiyi uye password. RegionSoft CRM inotsigira maviri-factor mushandisi mvumo modhi paunopinda muhurongwa. Muchiitiko ichi, paunopinda muhurongwa, kunze kwekuisa password, unofanira kuisa kiyi ye USB iyo yakatangwa kare mukombiyuta ye USB port. Zviviri-zvinhu zvekubvumidza modhi inobatsira kuchengetedza pasiwedhi kubavha kana kuburitswa.

Clickable

• Mhanya kubva kune akavimbika IP kero uye MAC kero. Kuti uwedzere kuchengetedzeka, unogona kurambidza vashandisi kupinda mukati chete kubva kunyoreswa IP kero uye MAC kero. Ose ari maviri emukati IP kero pane network yemuno uye ekunze kero anogona kushandiswa se IP kero kana mushandisi akabatana kure (kuburikidza neInternet).
• Domain mvumo (Windows mvumo). Iyo yekutanga sisitimu inogona kugadziridzwa kuitira kuti mushandisi password isadikanwa paunenge uchipinda. Muchiitiko ichi, mvumo yeWindows inoitika, iyo inoratidza mushandisi ari kushandisa WinAPI. Iyo sisitimu ichavhurwa pasi pemushandisi pasi peiyo profil komputa iri kushanda panguva iyo system inotanga.
• Imwe nzira ndeye vatengi vega. Vatengi vakazvimiririra vatengi vanogona kungoonekwa nemukuru wavo. Makasitoma aya haaonekwe muzvinyorwa zvevamwe vashandisi, kunyangwe vamwe vashandisi vaine mvumo izere, kusanganisira kodzero dzemaneja. Nenzira iyi, iwe unogona kudzivirira, semuenzaniso, dziva revatengi vanonyanya kukosha kana boka kune chimwe chikonzero, icho chichaiswa kune akavimbika maneja.
• Nzira yekuparadzanisa kodzero dzekuwana - chiyero uye chekutanga chekuchengetedza chiyero muCRM. Kurerutsa maitiro ekupa kodzero dzevashandisi, in RegionSoft CRM kodzero dzakapihwa kwete kune chaivo vashandisi, asi kune matemplate. Uye mushandisi pachake anopiwa imwe kana imwe template, iyo ine imwe seti yekodzero. Izvi zvinobvumira mushandi wega wega - kubva kumabasa matsva kuenda kune vanodzidzira basa kune vatungamiriri - kupa mvumo uye kodzero yekuwana iyo inovabvumira / kuvadzivirira kubva mukuwana data rakavanzika uye neruzivo rwebhizinesi ruzivo.
• Otomatiki data backup system (backups)inogadziriswa kuburikidza nescript server RegionSoft Application Server.

Uku ndiko kuita kwekuchengetedza uchishandisa imwe system semuenzaniso, mutengesi wega wega ane marongero ake. Nekudaro, iyo CRM system inochengetedza ruzivo rwako: iwe unogona kuona kuti ndiani akatora ichi kana icho chirevo uye panguva ipi, ndiani akatarisa iyo data, ndiani akaidhawunirodha, nezvimwe zvakawanda. Kunyangwe iwe ukaziva nezvekusagadzikana mushure mechokwadi, hausi kuzosiya chiitiko chisina kurangwa uye unogona kuona zviri nyore mushandi akashandisa zvisizvo kuvimba uye kuvimbika kwekambani.

Wakasununguka here? Kurumidza! Kudzivirirwa uku kunogona kushanda kwauri kana usina hanya uye uchifuratira nyaya dzekuchengetedza data.

CRM system sekutyisidzira

Kana kambani yako iine kanenge PC imwe chete, iyi yatove sosi yekutyisidzira kwecyber. Saizvozvo, iyo nhanho yekutyisidzira inowedzera nehuwandu hwenzvimbo dzekushandira (nevashandi) uye nemhando dzakasiyana dzesoftware yakaiswa uye inoshandiswa. Uye zvinhu hazvisi nyore neCRM masisitimu - mushure mezvose, iyi chirongwa chakagadzirirwa kuchengetedza uye kugadzirisa iyo inonyanya kukosha uye inodhura pfuma: base yevatengi uye ruzivo rwekutengesa, uye pano tiri kutaura nyaya dzinotyisa nezve kuchengetedzwa kwayo. Muchokwadi, hazvisi zvese zvakasuwa padhuze, uye kana zvikabatwa nemazvo, hapana chaunowana kunze kwekubatsirwa uye kuchengetedzeka kubva kuCRM system.

Ndezvipi zviratidzo zveCRM system ine ngozi?

Ngatitangei nerwendo rupfupi mune zvekutanga. MaCRM anouya mumakore uye desktop shanduro. Cloud ndivo avo vane DBMS (database) isiri mukambani yako, asi mune yakavanzika kana yeruzhinji gore mune imwe data data (semuenzaniso, iwe wakagara muChelyabinsk, uye dhatabhesi yako iri kushanda munzvimbo inotonhorera yedata muMoscow. , nekuti mutengesi weCRM afunga kudaro uye ane chibvumirano nemupi uyu). Desktop (aka on-premise, server - iyo isisiri yechokwadi) simbisa DBMS yavo pane yako maseva (kwete, kwete, usafananidze kamuri hombe sevha ine racks dzinodhura, kazhinji mumabhizinesi madiki uye epakati. sevha imwe chete kana kunyange yakajairwa PC yekumisikidzwa kwemazuva ano), kureva, mumuviri muhofisi yako.

Zvinokwanisika kuwana rusununguko rusina kubvumirwa kumarudzi maviri eCRM, asi kukurumidza uye nyore kwekuwana zvakasiyana, kunyanya kana tichitaura nezveSMBs dzisina hanya nezvekuchengetedzwa kwemashoko.

Danger Sign #1

Chikonzero chepamusoro mukana wematambudziko ane data mune yegore system hukama hwakabatana neakawanda malink: iwe (CRM muroja) - mutengesi - mupi (kune vhezheni yakareba: iwe - mutengesi - IT outsourcer wemutengesi - mupi) . 3-4 zvisungo muhukama zvine njodzi dzakawanda kupfuura 1-2: dambudziko rinogona kuitika kune chikamu chemutengesi (kuchinja kwechibvumirano, kusabhadhara kwevashandi vekupa), parutivi rwemupi (force majeure, hacking, technical matambudziko), padivi rekunze (kuchinja kwemaneja kana mainjiniya), nezvimwe. Zvechokwadi, vatengesi vakuru vanoedza kuva nekuchengetedza data data, kutarisira njodzi uye kuchengetedza dhipatimendi ravo reDevOps, asi izvi hazvirevi matambudziko.

Desktop CRM haiwanzo kubhadharwa, asi inotengwa nekambani; nekudaro, hukama hunotaridzika huri nyore uye hwakajeka: panguva yekuitwa kweCRM, mutengesi anogadzirisa anodiwa ekuchengetedza mazinga (kubva pakusiyanisa kodzero dzekuwana uye yemuviri USB kiyi yekuvharira iyo server mumadziro ekongiri, nezvimwewo) uye inoendesa kutonga kukambani ine muridzi weCRM, iyo inogona kuwedzera dziviriro, kuhaya system maneja, kana kubata iyo software supplier kana zvichidikanwa. Matambudziko anouya pakushanda nevashandi, kuchengetedza network uye ruzivo rwekudzivirira mumuviri. Kana ukashandisa desktop CRM, kunyange kuvharwa kweInternet zvachose hakuzoregi kushanda, sezvo dhatabhesi iri muhofisi yako ye "kumba".

Mumwe wevashandi vedu, akashanda mukambani yakagadzira cloud-based integrated office systems, kusanganisira CRM, inotaura nezve cloud technologies. "Pane rimwe remabasa angu, kambani yaigadzira chimwe chinhu chakafanana neCRM yakakosha, uye zvese zvaive zvakabatana nemagwaro epamhepo nezvimwe zvakadaro. Rimwe zuva muGA takaona chiitiko chisina kujairika kubva kune mumwe wevatengi vedu vanonyorera. Fungidzira kushamisika kwedu, vaongorori, apo isu, tisiri vagadziri, asi tiine huwandu hwepamusoro hwekuwana, takangokwanisa kuvhura iyo interface iyo mutengi akashandisa kuburikidza nekubatanidza uye kuona rudzi rwechiratidzo chakakurumbira chaaive nacho. Nenzira, zvinoita sekunge mutengi haadi kuti chero munhu aone iyi data yekutengesa. Hongu, yaive bug, uye haina kugadziriswa kwemakore akati wandei - mukuona kwangu, zvinhu zvichiripo. Kubva ipapo, ndanga ndiri munhu anofarira padesktop uye handinyatsovimbi nemakore, kunyangwe, chokwadi, tinoashandisa mubasa uye muhupenyu hwedu pachedu, kwataivewo nekunakidzwa fakaps. "

Kubva paongororo yedu paHabré, uye ava vashandi vemakambani epamusoro

Kurasikirwa kwedata kubva kune gore CRM system kunogona kunge kuri nekuda kwekurasikirwa kwedata nekuda kwekutadza kweserver, kusawanikwa kwemaseva, kumanikidza majeure, kumisa mabasa emutengesi, nezvimwe. Gore rinoreva kugara, kusingapindirwe kupinda paInternet, uye kuchengetedzwa kunofanirwa kunge kusati kwamboitika: padanho rekodhi, kodzero dzekuwana, mamwe matanho ekuchengetedza cybersecurity (semuenzaniso, mbiri-chinhu chechokwadi).

Danger Sign #2

Hatisi kana kutaura nezvehumwe hunhu, asi nezveboka rehunhu hune hukama nemutengesi nemitemo yayo. Ngatinyorei mimwe mienzaniso yakakosha iyo isu nevashandi vedu takasangana nazvo.

• Mutengesi anogona kusarudza isina kukwana yakavimbika data data uko vatengi 'DBMS "inotenderera". Iye achachengetedza mari, haazodzore SLA, haazoverengeri mutoro, uye mhedzisiro ichave inouraya iwe.
• Mutengesi anogona kuramba kodzero yekuendesa sevhisi kunzvimbo yedata yaunosarudza. Ichi ndicho chigadziro chakajairika cheSaaS.
• Mutengesi anogona kunge aine mhirizhonga yepamutemo kana yehupfumi nemupi wegore, uyezve panguva ye "showdown," zviito zvekuchengetedza kana, semuenzaniso, kumhanya kungave kushoma.
• Sevhisi yekugadzira backups inogona kupihwa kune imwe mutengo. Chiitiko chakajairika icho mutengi weCRM system anogona kungodzidza nezvayo panguva iyo backup inodiwa, ndiko kuti, panguva yakaoma uye yakaoma.
• Vashandi vevatengesi vanogona kuve nekusavhiringidzwa kuwana kune data revatengi.
• Kudonha kwedata kwechero hunhu kunogona kuitika (kukanganisa kwevanhu, hutsotsi, hackers, nezvimwewo).

Kazhinji matambudziko aya anosanganiswa nevatengesi vadiki kana vechidiki, zvisinei, makuru akadzokorora kupinda mudambudziko (google it). Naizvozvo, iwe unofanirwa kugara uine nzira dzekuchengetedza ruzivo kudivi rako + kurukura nyaya dzekuchengetedza neakasarudzwa CRM system provider pamberi. Kunyangwe iyo chaiyo yekufarira kwako mudambudziko inotomanikidza mupi kuti atore kuitiswa zvine musoro sezvinobvira (zvinonyanya kukosha kuita izvi kana iwe usingabatane nehofisi yemutengesi, asi nemumwe wake, waanoitira. zvakakosha kuti upedze chibvumirano uye ugamuchire komisheni, uye kwete izvi zviviri-zvinhu ... wakanzwisisa zvakanaka).

Danger Sign #3

Sangano rekuchengetedza basa mukambani yako. Gore rapfuura, isu takagara takanyora nezve chengetedzo paHabré uye takaita ongororo. Sample yanga isiri yakakura kwazvo, asi mhinduro dzinoratidza:

Pakupera kwechinyorwa, tichapa zvinongedzo kune zvinyorwa zvedu, kwatakaongorora zvakadzama hukama huri mu "kambani-mushandi-chengetedzo" system, uye pano tichapa runyorwa rwemibvunzo iyo mhinduro dzinofanira kuwanikwa mukati. kambani yako (kunyangwe iwe usingade CRM).

• Vashandi vanochengeta kupi mapassword?
• Kuwanikwa kwekuchengetedza pamaseva ekambani kwakarongwa sei?
• Ko software ine ruzivo rwekutengesa uye inoshanda inodzivirirwa sei?
• Vashandi vese vane antivirus software inoshanda here?
• Vangani vashandi vanogona kuwana data revatengi, uye ndeipi nhanho yekuwana iyi?
• Ndeapi mabasa matsva aunawo uye vangani vashandi vari munzira yekusiya?
• Inguva yakareba sei iwe uchitaurirana nevashandi vanokosha uye uchiteerera zvikumbiro zvavo uye zvichemo?
• Maprinta anotariswa here?
• Ko iyo policy yakarongwa sei yekubatanidza yako wega magajeti kuPC yako, pamwe nekushandisa basa Wi-Fi?

Muchokwadi, iyi mibvunzo yakakosha-yakaoma ingangowedzerwa mumashoko, asi izvi ndizvo zvekutanga, izvo zvekutanga izvo kunyangwe muzvinabhizimusi wega ane vashandi vaviri anofanira kuziva.

Saka ungazvidzivirira sei?

• Backups ndicho chinhu chinonyanya kukosha icho chinowanzo kanganwa kana kusachengetwa. Kana iwe uine desktop system, isa data backup system ine frequency yakapihwa (semuenzaniso, yeRegionSoft CRM izvi zvinogona kuitwa uchishandisa. RegionSoft Application Server) uye kuronga kuchengetwa kwakakodzera kwemakopi. Kana iwe uine gore CRM, ive shuwa yekuziva usati wapedza kontrakiti kuti basa nemabhapu rakarongwa sei: iwe unoda ruzivo nezve kudzika uye frequency, nzvimbo yekuchengetera, mutengo we backup (kazhinji chete backups ye "yazvino data yenguva yacho. ” yemahara, uye yakazara-yakazara, yakachengeteka yekukopa yekukopa inopihwa sevhisi yakabhadharwa). Kazhinji, iyi haisiriyo nzvimbo yekuchengeta kana kuregeredza. Uye hongu, usakanganwa kutarisa izvo zvakadzorerwa kubva kune backups.
• Kuparadzaniswa kwekodzero dzekuwana pabasa uye data data.
• Chengetedzo padanho retiweki - unofanirwa kubvumidza kushandiswa kweCRM chete mukati mehofisi subnet, kudzikisira kupinda kwenharembozha, kurambidza kushanda neCRM system kubva kumba kana, zvakatonyanya, kubva kune veruzhinji network (nzvimbo dzekushandira, macafe, mahofisi evatengi. , nezvimwewo). Iva nehanya zvakanyanya neiyo mobile vhezheni - ngaive chete yakanyanya kuderedzwa shanduro yebasa.
• An antivirus ine chaiyo-nguva scanning inodiwa chero ipi zvayo, asi kunyanya munyaya yekuchengetedzwa kwekambani data. Padanho repolicy, rambidza kuidzima iwe pachako.
• Kudzidzisa vashandi nezvehutsanana hwecyber hakusi kutambisa nguva, asi kudiwa kwekukurumidzira. Izvo zvinodikanwa kuzivisa kune vese vaunoshanda navo kuti zvakakosha kwavari kwete kungoyambira, asiwo kuita nemazvo kutyisidzira kwakagamuchirwa. Kurambidza kushandiswa kweInternet kana email yako muhofisi chinhu chekare uye chikonzero chekusagadzikana kwakanyanya, saka uchafanirwa kushanda pakudzivirira.

Ehezve, uchishandisa gore system, unogona kuwana yakaringana nhanho yekuchengetedza: shandisa maseva akazvitsaurira, gadzirisa ma routers uye akaparadzana traffic padanho rekushandisa uye dhatabhesi level, shandisa zvakavanzika subnets, suma mitemo yakasimba yekuchengetedza yevatariri, chengetedza kushanda kusingakanganiswe kuburikidza ne backups. nehupamhi hunodiwa huwandu uye kukwana, kutarisa network kutenderera neawa ... Kana iwe uchifunga nezvazvo, hazvisi izvo zvakaoma, asi zvinodhura. Asi, sezvinoratidzwa nemaitiro, mamwe makambani chete, kunyanya makuru, anotora matanho akadaro. Naizvozvo, isu hatizeze kutaura zvakare: zvese gore uye desktop haifanirwe kugara yega; chengetedza data rako.

Madiki mashoma asi akakosha matipi emakesi ese ekuita CRM system

• Tarisa mutengesi nezvekusagadzikana - tsvaga ruzivo uchishandisa musanganiswa wemazwi "Vendor Name vulnerability", "Vendor Name hacked", "Vendor Name data leak". Iyi haifanirwe kunge iri iyo chete parameter mukutsvaga kweiyo CRM system, asi zvinongodiwa kuti tick iyo subcortex, uye zvinonyanya kukosha kunzwisisa zvikonzero zvezviitiko zvakaitika.
• Bvunza mutengesi nezve data data: kuwanikwa, vangani varipo, kuti failover yakarongeka sei.
• Misa tokeni dzekuchengetedza muCRM yako, tarisa chiitiko mukati meiyo system uye zvisingawanzo spikes.
• Dzima kutumira kunze kwemishumo uye kuwana kuburikidza neAPI yevasiri-musimboti vashandi - kureva, avo vasingade aya mabasa kune avo enguva dzose zviitiko.
• Ita shuwa kuti yako CRM system yakagadziridzwa kurodha maitiro uye log zviito zvemushandisi.

Izvi zvinhu zviduku, asi zvinonyatsoenderana nemufananidzo wose. Uye, chaizvoizvo, hapana zvinhu zviduku zvakachengeteka.

Nekuita CRM system, iwe unova nechokwadi chekuchengetedza data rako - asi chete kana kuitiswa kwaitwa nemazvo, uye nyaya dzekuchengetedza ruzivo hadzina kudzoserwa kumashure. Bvumiranai, ibenzi kutenga motokari uye kwete kutarisa mabhureki, ABS, airbags, mabhandi ezvigaro, EDS. Mushure mezvose, chinhu chikuru hachisi kungoenda, asi kuenda zvakachengeteka uye kusvika ikoko zvakachengeteka uye zvakanaka. Ndizvo zvimwe chete nebhizimisi.

Uye yeuka: kana mitemo yekuchengetedzwa kwebasa yakanyorwa muropa, mitemo yebhizimisi cybersecurity inonyorwa mumari.

Pamusoro pemusoro wecybersecurity nenzvimbo yeCRM system mairi, unogona kuverenga zvedu zvakadzama zvinyorwa:

• Yekutanga Bhizinesi Instinct: Iyo Mugero weCorporate Security -Kutarisisa kwezvinogoneka kutyisidzira kuchengetedza munharaunda yekambani uye chirongwa chekufungidzira.
• Iwe unofanirwa kuchengetedza data kubva kune vashandi? -Ongororo yakadzama yekuti vashandi vangakuvadza sei bhizinesi rako uye maitiro avanoita izvi munharaunda yekutengeserana.

Kana iwe uchitsvaga CRM system, ipapo on RegionSoft CRM kusvika Kurume 31 15% kuderedzwa. Kana iwe uchida CRM kana ERP, nyatso dzidza zvigadzirwa zvedu uye enzanisa kugona kwavo nezvinangwa uye zvinangwa zvako. Kana iwe uine chero mibvunzo kana zvinonetsa, nyora kana kufona, isu tichakurongera iwe wega online mharidzo - pasina ratings kana mabhero uye muridzo.

Yedu chiteshi muTeregiramu, umo, pasina kushambadzira, isu tinonyora kwete zvachose zvinhu zvepamutemo nezveCRM uye bhizinesi.

Source: www.habr.com