MaKPI anopenga aya

Unoda KPIs here? Ndinofunga kuti kwete. Zvakaoma kuwana munhu asina kutambura neKPIs mune imwe nzira kana imwe: mumwe munhu haana kusvika kune zvakatarwa zviratidzo, mumwe munhu akatarisana neanoongorora, uye mumwe munhu akashanda, akasiya, asi akatadza kuziva izvo zvinosanganisira. .maKPI mamwe chete ayo kambani yaitya kunyange kutaura. Uye zvinoratidzika sechinhu chakanaka: chiratidzo chinokuudza chinangwa chekambani, unoita zvose kuti uzviite, uye pakupera kwemwedzi unogamuchira bhonasi kana imwe bhonasi. Transparent game, fair bets. Asi kwete, maKPIs ashanduka kuita chikara chinotyisa uye chisingaiti, icho nguva nenguva chinoedza kukurudzira vasina hanya, asi panguva imwechete inopa chinhu kune vashandi vepamusoro. Pane chakashata nezviratidzo izvi! 

Ini ndinokurumidza kukuzivisa: kana iwe usingade KPIs, kambani yako haingoziva magadzirirwo ayo. Zvakanaka, kana iwe uri mugadziri. 

MaKPI anopenga ayaKana kambani yakaisa vashandi vese KPI imwechete

Disclaimer. Ichi chinyorwa ndiwo maonero ega emushandi, anogona kana kusapindirana nechinzvimbo chekambani.

KPIs inodiwa. Dot

Kutanga, ini ndichaita digression yerwiyo uye kutsanangura chinzvimbo changu zvichibva pane zvakaitika. KPIs inodiwa chaizvo, uye pane zvikonzero zveizvi.

  • Mune iri kure, yakagovaniswa, kana neimwe nzira yakasarudzika timu, KPI inzira yekugovera kwete mabasa kune mushandi chete, asiwo ongororo yekuita. Mumwe nemumwe wechikwata anogona kuona kukurumidza kwaari kuenda kuchinangwa uye kugadzirisa basa rake uye kugoverazve kuedza.

  • Huremu hwezviratidzo zveKPI hunoratidza zvakajeka kukosha kwemabasa uye vashandi havachakwanisa kuita mabasa akareruka ebasa kana chete ayo avanoda. 

  • KPI iri pachena uye isinganzwisisiki vector yekufamba kwevashandi mukati mekambani: une chirongwa, unoshanda maererano nazvo. Sarudza maturusi, nzira uye nzira, asi iva nemutsa zvakakwana kuti uswedere pedyo nechinangwa sezvaunokwanisa.

  • KPIs dzakabatanidzwa uye dzinopa zvishoma mhedzisiro yemakwikwi mukati mekambani. Kukwikwidza kwakanaka muchikwata kunofambisa bhizinesi kune purofiti. 

  • Kutenda kuKPI, kufambira mberi kwemushandi wega wega kunoonekwa, kusawirirana mukati mechikwata kunogadziriswa, uye kuongororwa kwebasa remunhu wese kunotora chimiro chakajeka, cheuchapupu.

Ehe, izvi zvese zvinoenderana chete kana iyo KPIs yakasarudzwa ikasangana nenhamba yezvinodiwa.

Ndekupi, mutsara weKPI zvakajairika?

Kunyangwe chinyorwa ichi chiri maonero ega, ndicharamba ndichicherechedza zvikonzero zvekufarira kwakadzama mumusoro weKPI. Nyaya ndeyokuti mukusunungurwa RegionSoft CRM 7.0 inotonhorera yakakwidziridzwa KPI yekuverenga module yaonekwa: ikozvino mukati CRM system Iwe unogona kugadzira zviratidzo zvehupi hupi hwakaoma nehupi hupi hupi hupi uye huremu. Izvi zviri nyore uye zvine musoro: CRM inorekodha zvese zviito uye zviitwa (zviratidzo) zvemushandi wega wega wekambani, uye zvichibva pazviri, KPI tsika dzinoverengerwa. Takatonyora zvinyorwa zviviri zvakakura nezvenyaya iyi, zvaive zvedzidzo uye zvakakomba. Ichi chinyorwa chichatsamwa nekuti makambani anobata KPIs semakaroti, tsvimbo, chirevo, chimiro, nezvimwe. Uye izvi, zvakadaro, chishandiso chekutarisira uye chinhu chinotonhorera chekuyera mhedzisiro. Asi nekuda kwechimwe chikonzero, zvakanyanya kufadza kune wese munhu kuita KPIs chombo chekuparadza kukuru kwekukurudzira uye kudzvinyirira mweya wevashandi.

Saka, KPIs inofanira kuyerwa, yakarurama, inogoneka - munhu wose anoziva izvi. Asi hazviwanzo kutaurwa kuti zviratidzo zveKPI zvinofanira kutanga zvakakwana. Handei point by point.

Izvi hazvifanirwe kuve zvakangoitika seti yezviratidzo

Zviratidzo zvinofanirwa kunge zvichibva pane bhizinesi profile, zvinangwa zvekambani uye kugona kwevashandi. Zvese izvi zvinofanirwa kutaurwa zvakajeka muzvinyorwa zveKPI system (iyo yaunofanirwa kungotaura kune wese mushandi). Kutungamira zvinangwa zvinofanirwa kuzadzikiswa, kuseta chimwe nechimwe chazvo chikamu chayo chekukosha uchishandisa zviyero zveKPI, gadzira zviratidzo zvega kune mushandi wega wega kana kuboka revashandi. Iwe haugone kuita zvinotevera:

a) KPIs dzaive codependent, ndiko kuti, kuitwa kweKPIs yega yemumwe mushandi kwaizopesvedzerwa nebasa revamwe vashandi (classic 1: mushambadzi anogadzira zvinotungamira, uye KPI yake vhoriyamu yekutengesa, kana dhipatimendi rekutengesa risingaite, kushambadzira kunotambura, izvo zvisingagone kukanganisa vamwe vaunoshanda navo chero nzira; classic 2: The tester's KPIs inosanganisira kumhanya kwebug kugadzirisa, iyo yaasina kana pesvedzero pairi.);

b) KPIs dzakadzokororwa zvisina tsarukano kune vese vashandi ("ngatiitei kuitiswa kwechirongwa chekutengesa KPI yekambani yese yebudiriro" - izvo hazvigoneke, asi kuita mwero wekubudirira kwechinangwa chakafanana chikonzero chebhonasi zvinogoneka) ;

c) KPIs yakapesvedzera kunaka kwebasa, ndiko kuti, kuyerwa kwehuwandu hwaizove hwekukuvadza kwehutano hwekuongorora.

Iyi haifanirwe kunge iri matrix ine subjective ongororo

Iwo eKPI matrices kubva kubasa rangu rekutanga akabva auya mupfungwa - kukunda kwekusareva uye kuzviisa pasi, apo vashandi vakapihwa mamakisi maviri ehunhu (vakapihwa -2 ye "maitiro mukambani" uye bhonasi yakabva yaderedzwa ne70% ) Hongu, maKPI akasiyana: anokurudzira kana kutyisa, anozadzikiswa kana manyepo akawedzera, anoita kuti bhizinesi rirege kutonhorera kana kunyudza kambani. Asi dambudziko harisi muKPIs, asi richiri mupfungwa dzevanhu avo vanobata navo. Subjective KPIs ndeaya akasungirirwa kune "evaluation" maitiro, akadai: "kuda kubatsira vaunoshanda navo," "kuomerera kutsika dzekambani," "kugamuchirwa kwetsika dzekambani," "kunangwa-kwakanangana," "kufunga kwakanaka." Ongororo idzi chishandiso chine simba chiri mumaoko evaongorori, kusanganisira iyo HR department. Maiwe, kazhinji kuvepo kweKPIs yakadaro kunoshandura hurongwa hwese kuti ive chimbo chekukakavadzana kwemakambani, nzira yekuunza vashandi vakarurama uye kuparadzanisa avo vasingabatsiri (havasi vashandi vakaipa nguva dzose).

Nekuda kwekuvapo kwekuzvimiririra kuongororwa muKPI (kazhinji poindi system kana +- zvikero), mhinduro imwe chete inogoneka: haifanirwe kunge iripo mune chero chimiro. Kana iwe uchida kukurudzira hunhu hwako, suma gamification pane yekambani portal, mari yemukati, zvinonamirwa, zvihwitsi zvekuputira, uye kunyange mabhatani ekupa. KPI ndeyezvinangwa zvebhizinesi uye kuita. Usabvumire kuumbwa kwechikwata mukambani yako chine mitsara yakasarudzika inorwa kupfuura kutungamira kambani yako kuzvinangwa zvayo.

Mabhizinesi madiki anoda maKPI. Bhizinesi rega rega rinoda maKPIs

Ini ndichave ndakatendeseka: ini handisati ndawanzoona maKPI mumabhizinesi madiki; kazhinji kuitiswa kwemaitiro echiratidzo system kunotanga nemabhizinesi epakati. Mubhizinesi diki, kazhinji pane chirongwa chekutengesa uye ndizvozvo. Izvi zvakanyanya kuipa nekuti kambani inotadza kuona zviratidzo zvekushanda uye zvinhu zvinovakanganisa. Bundle rakanaka remabhizinesi madiki: CRM system + KPI, sezvo data ichaunganidzwa zvichienderana nevatengi vatsva, mabatiro uye zviitiko, uye coefficients ichaverengerwa otomatiki. Izvi hazvizoite kuti zvingoite maitiro echinyakare compact, asi zvakare zvichachengetedza nguva pakuzadza akasiyana mishumo. Kana iwe uchida kuziva maitiro ekuita iyi bundle isingadhure, iri nyore uye inoshanda, siya macontacts ako patafura (bhonasi mukati) - iwe uchabatwa. 

KPIs ane hukama zvakanyanya nemaitiro ebhizinesi

Zvakaoma kuunza maKPIs achipesana nekumashure kwemaitiro asina kurongeka, nekuti hapana chiono chakarongeka chezvinangwa uye mhedzisiro inodiwa. Uye zvakare, kusavapo kwemaitiro ebhizinesi mukambani kunobva kwaisa gungwa rezvinhu pakubudirira kwebasa: kupotsa nguva dzekupedzisira, kurasikirwa kweavo vane mutoro, kusvibiswa kwenhumwa, kuendesa mabasa kune mushandi "anodhonza munhu wese" (uye achaita chete. zadzisa KPIs maererano nehuwandu hwekuremerwa kwemabasa uye kuneta). 

Iyo yakakwana nzira: ongorora maitiro ebhizinesi (kureva kuongorora, nekuti chokwadi munhu wese anazvo, asi mumatunhu akasiyana) β†’ isa CRM system, iyo yekutanga kuunganidza zvese zvinongedzo zvebasa rekushanda β†’ otomatiki mabhizinesi maitiro muCRM β†’ shandisa KPIs (zviri nani zvakare muCRM, kuitira kuti zviratidzo zviverengerwe otomatiki, uye vashandi vaone kufambira mberi kwavo uye kunzwisisa kuti KPI yavo inosanganisirei) β†’ kuverenga KPIs uye otomatiki muhoro.

Nenzira, takaita matanho ese aya muRegionSoft CRM yedu. Ona maitiro atinoita maKPI akareruka uye akaomarara. Ehe, ini ndinoziva mashandiro ekwete ese maCRM ari munyika, asi mamwe measly 15-20 masisitimu, asi ini ndinogona kutaura zvakachengeteka: iyo michina yakasarudzika. Zvakanaka, kudada zvakakwana, ngatikurukurei musoro wenyaya.

Basic KPI setup

Yepamberi KPI setup

MaKPI anopenga ayaIyi ndiyo mhando yekutarisa iyo vashandi vemakambani anoshanda muRegionSoft CRM vanoona pamberi pavo. Iyi dashboard iri nyore uye inoonekwa inokutendera kuti uongorore mafambiro ebasa rako uye kugadzirisa zuva rako rekushanda. Maneja anogona zvakare kuona mashandiro evashandi vese uye kuchinja maitiro ebasa mukati menguva, kana zvichidikanwa.

Iwe unogona kushanda zvakakwana uye kwete kuwana imwe KPI

Chaizvoizvo, iri ndiro denda revashandi vakakwana vanounza mabasa avo mukukwana uye vanopedza nguva yakawanda pazviri. Asi nyaya imwechete yakajairika kune anenge munhu wese: iwe unogona kupa sevhisi yakanaka kune vatengi vaviri vanounza 2,5 miriyoni rubles imwe neimwe, asi panguva imwechete isingasviki chero chiyero chenguva yebasa. Nenzira, "kutenda kune" maKPI akadaro isu tese tinowanzo kugashira sevhisi isina kukodzera kubva kumapuratifomu ekushambadzira, masangano ekushambadzira, vafambisi venhare uye mamwe makambani "parukova": vane zviratidzo zvinotaridza iyo premium, uye inobatsira zvakanyanya kune. kuti vavhare basa pane kusvika pazasi pemhinduro Matambudziko. Uye iyi iketani yakakomba yezvikanganiso, nokuti maKPIs evatungamiri vepamusoro-soro akasungirirwa kuKPIs yepasi-pasi uye hapana anoda kuteerera chikumbiro chekugadzirisa chikwata. Asi pasina. Kana iwe uri mumwe wavo, tanga ongororo, nekuti nekukurumidza kana kuti gare gare kutsvaga mabhonasi uye coefficients kuchaguma nefungu rekunyunyuta kwevatengi (izvo, zvechokwadi, zvine KPI yayo) uye zvese zvichange zvisingafadzi uye zvakaoma gadzirisa.

Ndicho chikonzero nei zviri nani kuisa marudzi akati wandei eKPIs, semuenzaniso, chirongwa chenhamba yematikiti (vatengi), yemari, yemari pamutengi, nezvimwe. Nokudaro, iwe uchakwanisa kuona kuti ndeipi chikamu chebasa chinounza mari yakawanda, iyo chikamu chinopera uye nei (somuenzaniso, kutadza kusingaperi kuzadzisa chirongwa chevatengi vatsva kunogona kuratidza kushambadzira kusina simba uye kutengesa kusina simba, pano mamwe mashumo achaita. kukubatsira - senge profil yekutengesa yenguva uye kutengesa funnel).

KPI ipfupiso yenguva, kwete kutonga kwakazara

KPI haisi yekutonga zvachose. Kana vashandi vako vakazadza zuva / vhiki mapepa anoratidza kuti basa rega rega rakatora nguva yakareba sei, saka iyi haisi KPI. Kana vashandi vako vachiyerana pachiyero che -2 kusvika +2, haisi KPI. Nenzira, izvi hazvisi kutonga, nokuti mabasa ose uye nguva yavo yakanyorwa kunze kwebhuruu, kungoparadzira maawa 8, uye kuongorora kune vashandi vanopiwa chimwe chinhu chakadai: "o, Vasya naGosha vakanwa doro. ini, vakomana vanosetsa, +2 kwavari” , β€œNdakatambura, Masha akandiitira mabasa makuru mana, asi aive nechiso chakamonyana kudaro, ngazvive zvakadaro, ndipe 4, ndichanzwira tsitsi, kwete. a-0.” 

KPI ingori ongororo yekubudirira kana kusabudirira kwezviratidziro zvinoyera zvinosangana nezvinangwa zvebhizinesi. KPIs painongoshanduka kuita tsvimbo, vanova kunyomba, nekuti vashandi vanongodzingirira yakanakisa uye "yakapfuma" nhamba; hapazove nebasa rechokwadi kune mamwe mativi.

MaKPI anopenga aya

KPIs haifanirwe kutambudza vashandi

Zvinowanzoitika sezvizvi: pakupera kwemwedzi, mafaira makuru eExcel ane 4-5 tabs anotumirwa kuvashandi, apo vanofanira kunyora pasi KPIs yavo uye kuzadza mamwe minda. Kurwadziswa kwakakosha:

  • nyora pasi rimwe nerimwe rebasa rako uye ugoripa zvibodzwa (kungoti mune zvepfungwa vanozvitutumadza vanokunda pane vanozvitsoropodza vane mwero);

  • ongorora vaunoshanda navo;

  • ongorora mweya wekambani wekambani;

  • verenga coefficient yako uye kana yakakwira zvakanyanya kana yakaderera pane avhareji yenguva dzakapfuura, mune yekutaura kune sero ine kukosha nyora tsananguro yekuti sei izvi zvakaitika (uye "ndakashanda zvakanaka nekuti ndakaita rombo rakanaka" haashande) uye chirongwa chekugadzirisa dambudziko mune ramangwana ("Ini handisi kuzoshanda zvakanaka zvakare"). 

Ndinotarisira kuti ikozvino hapana achatora chiitiko ichi chaicho semutungamiri wekuita.

Saka, maKPIs anofanirwa kuoneka, kuwanikwa uye pachena kune vashandi, asi vashandi havafanire kureva nhema pakuzadza matafura, rangarira mabasa avo uye kudzoreredza mavhoriyamu akapedzwa maererano nemagwaro uye zvibvumirano, vakazvimiririra kuverenga zviratidzo zvavo, nezvimwe. 2020 inguva yakakodzera otomatiki KPI kuverenga. Pasina otomatiki, sisitimu yeakakosha maratidziro ekuita inogona kuve isiri yekusavimbika chete, asi kunyange kukuvadza, nekuti zvisizvo sarudzo dzechokwadi dzichaitwa zvichienderana nenhamba dzenhema uye zvibodzwa.

KPI haisi iyo yose yekukurudzira system, asi chikamu chayo

Zvichida iyi ndiyo mhosho yakajairika - tichifunga KPIs chete seyose yekukurudzira system. Zvekare, ichi chingori chiratidzo chekuita. Ehe, KPI inosanganisira zvinhu zvekukurudzira uye mabhonasi epasi pevashandi, asi iyo yekukurudzira system inogara iri musanganiswa weanobatika uye asingabatike mafomu emubairo. Izvi zvinosanganisira tsika dzekambani, kureruka kwebasa, hukama muchikwata, mikana yebasa, zvichingodaro. Zvichida ndizvo chaizvo nekuda kwekuzivikanwa kwemafungiro aya kuti KPIs inosanganisira zviratidzo zvemweya wekambani uye kubatsirana. Izvi, zvechokwadi, zvakaipa.

Uye zvino ini ndichakonzera mheremhere yekusagutsikana kubva kuvaverengi, asi musiyano wakakosha pakati pekukurudzira system neKPI system ndeyekuti kukurudzira kunofanirwa kuvandudzwa uye kuitwa neHR nyanzvi, uye KPI ibasa remaneja nevakuru vemadhipatimendi. vanonyatsoziva zvose zvinangwa zvebhizimisi uye zviyero zvikuru zvavakawana. Kana maKPI ekambani yako akavakwa neHR, KPI yako ichaita senge chinhu chakadai:

MaKPI anopenga ayaZvakanaka, asi ini handizivi kuti chii uye handizivi kuti ndingachigadzira sei

KPI inofanirwa kururamiswa; nhamba kunze kwemhepo yakatetepa zvinotungamira kumakakatanwa

Kana iwe uchiziva kuti vashandi vako paavhareji vanoburitsa zvigadziriso zviviri pamwedzi, gadzirisa mazana mashanu mabhugi uye tengesera kuvatengi mazana maviri, ipapo chirongwa che500 kuburitswa uye 200 vatengi chinenge chisingaite - uku kwakawandisa kwekuwedzera kwemusika uye mutoro wakawandisa pakusimudzira. (bugs) -ichave zvakare yakakura zvakapetwa katatu). Nenzira imwecheteyo, haugone kuseta yakakwira mari tarisiro kana paine kudzika kwakadzika munyika, uye indasitiri yako iri pakati peiyo yakanyanya kumira. Kutadza kwakanyanya kuzadzisa hurongwa kuchadzikisira vashandi uye kuvaita kuti vasava nechokwadi ivo pachavo uye kushanda kwemanejimendi ako.

Naizvozvo, maKPI anofanira: 

  • kunyatsosangana nezvinangwa zvebhizinesi;

  • sanganisira mune yekuverenga formula chete metrics aripo uye anotorwa nekambani;

  • haina kuzviisa pasi pekuongorora uye maitiro;

  • kuratidza vheji yekurudziro pane kurangwa;

  • corelate nechaiwo kukosha kwezviratidzo pane akati wandei nguva;

  • kukura zvishoma nezvishoma;

  • shanduko kana zvibodzwa kana mabhizinesi maitiro achinja, nhaka yeKPIs ine mazana enguva yakaipisisa kupfuura legacy code.

Kana vashandi vakatsamwiswa neKPIs uye vachiramba zvinonzwisisika mukana wekusangana nezvimwe zviratidzo, zvakakosha kuti uvateerere: kazhinji mumunda, zvimwe zvinhu zvekuzadzisa chirongwa zvinonyanya kuoneka pane chigaro chemaneja (asi izvi zvinoshanda kunyanya kune yepakati. uye mabhizimisi makuru). 

Kana KPI isina kukwana, nokukurumidza kana kuti gare gare vashandi vachadzidza kujairana nayo uye chigumisiro chichava chekunyengera, kana kunyange kubiridzira chaiko. Semuyenzaniso, kune hutsotsi hwekubatanidza pasipoti imwe chete kubva kune vafambisi venharembozha kana manyepo evatengi emanyepo kubva kurutsigiro rwehunyanzvi. Izvi hazvina kumira zvakanaka kune bhizinesi.

Iko hakuna akagadzirira-akagadzirwa matemplate eKPIs

PaInternet uye kubva kune vanopa mazano unogona kuwana zvinotengeswa zvekutengesa seti dzeKPI dzakagadzirirwa. Mu90% yemakesi, aya ndiwo akafanana mafaera eExcel andataura pamusoro, asi anomiririra chirongwa-chechokwadi chekuongorora kune chero kambani. Ivo havazove nezviratidzo zvinoenderana nezvinangwa zvako uye zvinangwa. Mafaira akadai anongo tungamira magineti ekuti iwe ubate mubatsiri wekugadzira KPI system. Naizvozvo, ini handikurudzire kuti utore matemplate evamwe vanhu uye uashandise kuverenga akakosha ekuita zviratidzo zvevashandi vako. Pakupedzisira, ndicho chikonzero ivo vakakosha, uye kwete yunifomu uye kwete pasi rose. 

Ehe, kugadzira KPI system kunotora nguva, asi kana uchinge wazviita, unozozviponesa kubva kumatambudziko mazhinji nevashandi uye uchakwanisa kutonga zvakaenzana timu muhofisi uye vashandi kure. 

Hapafanirwe kunge paine akawanda KPI zviratidzo

Zvakakwana - kubva pa3 kusvika ku10. Nhamba huru yeKPIs inoparadzira kutarisa kwevashandi pane zvinangwa uye inoderedza kushanda kwekushanda. Kunyanya kusashanda hazvina kukosha, maitiro eKPI akasungwa kwete kune macro process, asi kune huwandu hwemashizha ezvibvumirano, mitsetse yezvinyorwa, nhamba yemavara, nezvimwe. (iyi thesis inogona kuenzanisirwa nemafungiro e "Hindu code" kana "Glitch", apo muIndia pakati pe80s yaive tsika yekubhadhara vanogadzira purogiramu yehuwandu hwemitsara yekodhi yakanyorwa. Izvi zvakatungamirira kune chokwadi chokuti hutano yekodhi yakatambura, yakava noodle-yakafanana, chinhu-isina-yakatarisana, ine mabhugi akawanda).

Zvimwe zviratidzo zveKPI zvinofanirwa kuita nezvebasa rega rega remushandi kana dhipatimendi, uye mamwe anofanirwa kuve akakosha, akajairika kukambani yese (semuenzaniso, nhamba yezvipembenene zvakaonekwa chiratidzo chega, uye mari inowanikwa kwese madhipatimendi. yose). Nenzira iyi, zvinangwa zvekambani zvinotaurirwa kune vashandi, uye vanoona kuti kuenzana kwakasimbiswa mukati mekambani pakati pebasa remunhu neboka.

Hongu, pane chaizvo maprofessionals uko kwakaoma kana kusagoneka kushandisa KPIs

Aya ndiwo anonyanya kugadzira nyanzvi, vanogadzira, vanogadzira mapurogiramu, vaongorori, masayendisiti, nezvimwe. Basa ravo rakaoma kuyera nemaawa kana mitsara, nekuti ibasa rehungwaru rakabatana nekudzika kwakadzama kweruzivo rwebasa, nezvimwe. Motivational KPIs inogona kuiswa kune vashandi vakadai, semuenzaniso, mabhonasi kana kambani yasangana nehurongwa hwemari, asi macoefficients ega ega ega isarudzo inopokana uye yakaoma.

Kuti unzwisise mhedzisiro chaiyo yekuunza KPIs yehunyanzvi hwakadaro, tarisa mamiriro ekunze ekuchengetedza varwere munyika yedu (uye kwete mune yedu chete). Sezvo vanachiremba vakavamba kuva nemipimo yenguva inodikanwa kunzvera murwere, kuzadza magwaro, uye mimwe nhungamiro inokosha nokuda kwemufambiro navarwere, makiriniki ehurumende akachinja kuva bazi rehero. Panyaya iyi, makiriniki epachivande akave akanyanya kugona; ivo vanoisa maKPIs, asi panguva imwechete vanopa nguva yemurwere ane chengetedzo, ndiko kuti, kutanga kune zvese, vanoshandira kuvimbika kwemurwere uye kunyange rudo kune vanorwara. kiriniki uye vanachiremba chaivo. Uye nemamiriro ezvinhu aya, chirongwa chemari uye kushanya chichazadziswa pachacho.

Mushandi anouya kukambani kuzochinjana ruzivo rwake uye ruzivo nemari, uye ruzivo uye ruzivo zvinofanirwa kuunza imwe mhedzisiro inoenderana nezvinangwa zvebhizinesi. Kuisa zvinangwa zveKPI pamberi pake hachisi chinhu chakaipa, chinopesana nekuvimbika uye scoundrel. Kusiyana neizvi, nekuvandudzwa kwakakodzera kwehurongwa hwezviratidzo zvakakosha, mushandi anoona gwara raanofanira kufamba uye anogona kusarudza uko ruzivo rwake ruchanyanya kushanda uye basa rake richabudirira.

Nehurombo, KPI haisiriyo yega mubatanidzwa iyo nharaunda yebhizinesi yakakwanisa kuita dhimoni nekushanduka kuita chombo chekutyisidzira. Izvi hazvina kunaka, sezvo KPI, seCRM, ERP, uye Gantt chati, ingori chishandiso chiri nyore chekutungamira uye nhaurirano pakati pevashandi nemamaneja avo. KPIs inoshanda zvikuru kana yakangwara. Nokudaro, zvose zviri mumaoko ako. Ini pachangu, ndinoona musanganiswa wakakodzera weCRM, kutengesa otomatiki uye otomatiki KPI kumabhizinesi madiki uye epakati. Zvino, mumamiriro ezvinhu eCovid-economic kusagadzikana, musanganiswa uyu unogona kunyatsogadzirisa timu uye kutangazve bhizinesi. Kuregererei?

Source: www.habr.com

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