Dirty tricks dzeCRM vatengesi: ungatenga mota isina mavhiri here?

Veserura vane chirevo chine hunyengeri: "Hapana kana mufambisi werunhare akaba peni kubva kune vanonyoresa - zvese zvinoitika nekuda kwekusaziva, kusaziva uye kutarisa kweanonyoresa." Sei usina kupinda muakaunti yako yega uye kudzima masevhisi, nei wakadzvanya bhatani repop-up paunenge uchiona bhari yako uye unyorese kune majee e30 rubles? pazuva, sei usina kutarisa masevhisi paSIM? Uye ichi "ibenzi" chinzvimbo chakanakira mutengesi - "takavavarira zvakanakisa, asi mutengi haana kuzvitenda uye haadi beep uye porn Wallpaper yescreen." Maiwe, hunyengeri uhwu hunowanikwa munzvimbo dzese dzebhizinesi: kubva kuzvitoro zvezvipfuyo kusvika kune system integrators. Hongu, izvi hazvishande kumakambani ese, asi zvinowanzoitika. Kufanonyeverwa kune pfuti: ngatitarisei manomano evatengesi uye nzira dzekurwisa nawo. Tinovimba kuti hatipfurwe pakona 😉

Pfupiso yesaga yehukama mumusika wemakambani

A small disclaimer

RegionSoft haipe mazita emakambani chaiwo, sezvo mamiriro uye mitemo yekushandiswa inogona kuchinja nekufamba kwenguva, uye kuratidza maitiro asina kunaka makwikwi asina kunaka.  

Hatingatarise nyaya dzakajeka dzehunyengeri chaihwo kune vatengesi nevatengesi vavo, mhosva dzemhosva dzakadai sevhavha software nekuda kwekupa masevhisi akabhadharwa, nezvimwewo - iyi ibasa remasangano ekuchengetedza mutemo nematare edzimhosva, uye kwete iyo chinyorwa chemutengesi paHabré. Tiri kutaura pamusoro pemanomano erunyararo. 

Isu tiri vedzidzo yakazara mumunda we otomatiki uye nekurwisa vatengesi hondo paruzhinji. Naizvozvo, tora chiito uye uchenjere, uye zviri kwauri kuti usarudze kuti ndiani wekusarudza.

Kusarudza uye kutenga CRM

Demo vhezheni

Fungidzira uchisarudza mota ine mwedzi miviri yekutyaira uye 2-3 miriyoni yekusara. Iwe unonakidzwa zvinoshamisa neAlpine yakanyanyisa dhiraivha yeBMW uye iwe unosarudza: hongu, yakagadzikana, ine simba, ine yakanakisa traction paaizi (inobatsira munguva yechando), inorema, asi inofambiswa. Enda ku salon undotenga. Uye zvino - chimwe chinhu chakashata, uye chinoputika pamusoro pechando, uye zviyero nenzira imwe neimwe kwete yeMoscow traffic jams, uye matairi akasiyana zvachose ... Paiva nengano ipapo! Hazvigoneki kuti chero munhu angaita izvozvo, handiti?

Uye izvi ndizvo zvavanoita neCRM, zvinova izvo zvinoshandiswa nevatengesi. Saka, hunyengeri hwekutanga: iyo demo vhezheni inogara inoshanda zvakanaka. Pane nzira dzakawanda dzekuratidzira.

1. Kuratidzira muhofisi yemutengesi kana pandima yako. Iyo demo vhezheni inoiswa pane yakanyatso kusarudzwa uye yakanyatso gadziridzwa hardware uye nharaunda, nyanzvi inoshanda nayo pamberi pemeso ako, uye kana ukamumutsa husiku, anokufambisa iwe kuburikidza nekuita kwese. Kuti uwedzere manzwiro, mifananidzo inonakidza, majee, mifananidzo yakaoma, nezvimwe zvinowedzerwa.
2. Iyo demo vhezheni pawebhusaiti yemugadziri yakaunganidzwa (kazhinji, kunyangwe paine yakaipisisa) vhezheni yaunogona kuisa / kunyoresa uye kutanga. Iyi inyaya iri padyo nehupenyu, asi zvakare unowana software isina mapindiro mudhatabhesi, ndiko kuti, yakaburitswa sezvinobvira.
3. Demo pamusangano ndeimwe fomati ye "kukwezva" mutengi. Zvimiro zvakavakwa mumushumo wemukurukuri zvinokwenenzverwa kusvika pakuita otomatiki, gungano rose rinogadziriswa uye rakagadziriswa, kune vaviri vabatsiri muhoro vanozotsigira kana vateereri vasingatsigire iyo inopindirana. Zvinotaridzika semashiripiti kubva kunze, asi muchokwadi, hongu, zvese zvakati siyanei.  
4. PowerPoint mharidzo - zvinoita sekunge nyaya yacho inopfuura zvakanaka nezvakaipa, asi pane zviratidziro zvine zvidzitiro zveCRM masisitimu (uye chero software yemakambani) nemavhidhiyo akaiswa mukati. Zviri pachena kuti zvinhu zvose zvinoshanda zvakakwana kwavari. 

Iyo software haizomboshanda nekukurumidza sezvainoita mudemo. Zvinoda kumisikidzwa, ruzivo rwekushanda uye kushanda kwakatsetseka kuitira kuti ive referensi.

Demo vhezheni ye "Kamaz"  

Nzira yekutenderera sei kunyengedza?

• Chokutanga pane zvose, chengetedza kuti pane demo version - kana mutengesi asingapi chero demo, zviri nani kusarudza mumwe mugadziri.
• Mushure mekunyatsoverenga kuratidzwa kwemutengesi, isa iyo demo vhezheni uye ingoedza kushanda nayo: tora mutengi, ita chibvumirano, tarisa kuti maitiro anoshanda sei, makarenda, zvinyorwa zvinogadzirwa, nezvimwe. Iyi ichave yako yekurwa kumira uye iwe uchanzwisisa kana iyo system ine zvese zvaunoda. A caveat: iwe unogona kusakurumidza kufarira CRM system, saka vimba neseti yemabasa, uye kwete pamanzwiro ekuzvimiririra. 

Mutengo unokwezva

Iyo yakanyanya kuoma uye yakajairika trick inoshanda nemitengo. Zvakare pane zvakawanda zvingasarudzwa.

• Iko hakuna mitengo pawebhusaiti - iyo inonzi "yakavanzika mutengo". Mutengo uchapihwa kwauri chete mushure mekuunganidza zvekutanga zvinodiwa uye ruzivo nezvekambani yako, iyo inozoona kukosha kwekupedzisira. Naizvozvo, unovimbiswa kugamuchira mutengo wepamusoro unogamuchirwa kune chikamu chako. 
• Iyo saiti ine mitengo ine mugadziri - iwe unounganidza yako dhizaini uye utore iyo inenge mutengo wemarezinesi. Kudyidzana kunobata uye kunowedzera nguva yekudyidzana nesaiti, asi haichinji mamiriro ezvinhu, nekuti mimwe mibvunzo yakawandisa, uye, zvinosuruvarisa, mutengo uchave wakaenzana. Iyo yakanyanya kunyanyisa yandaona ndeye 54-mubvunzo wemibvunzo iyo inozobvunza ruzivo rwekufonera uye ipapo ndipo panobva pakubata maneja. Zvakanga zvisingaite kunzvenga mibvunzo uye kungotaura namaneja wekambani; ivo vakaramba zvavo. 
• Iyo webhusaiti ine mutengo uye / kana mutengo karukureta - unogona kuverenga mutengo wemarezinesi aunoda iwe pachako (ndiwo maitiro atinozviita RegionSoft CRM), uye ichave yakarurama (zvakanaka, kunze kwekunge iwe uchikumbirawo kuderedzwa kwevhoriyamu). Nekudaro, iwe unofanirwa kuyeuka kuti uyu ndiwo chete mutengo wemarezinesi, kwete kuita. Zvinoita here kuwana CRM system yemutengo uyu? Hongu, asi iwe unozoshandisa uye udzidzise iwe pachako. Kune vatengi vakadai, uye kazhinji vanobudirira chaizvo kubata nebasa, nerufaro mune yedu vanobatsirwa neakadzama zvinyorwa uye mavhidhiyo ekudzidzisa. 

Iyo inonyanya kukosha kusanzwisisa pano ndeyekutarisa mutengo wemarezinesi semutengo wekuita, kureva, iyo yese CRM chirongwa chekambani yako. Pano takanyora kuti yakawanda sei CRM inodhura chaizvo. 

Nzira yekutenderera sei kunyengedza?

Hwisisa kuti uri kugamuchira ruzivo nezve mutengo wemarezinesi. Ruzivo nezve mutengo wakazara wekuita unogona kungowanikwa mushure mekugadzirwa uye kusaina kwehunyanzvi hwekuita, izvo zvinozofunga nezve zvese zvinodiwa zvebhizinesi rako. Itai kuti basa rose rigovaniswe kuita mabasa uye rive nemutengo wakataurwa zvakajeka. Uye zvakakunakira iwe - iwe uchaziva bhajeti, uye mutengesi anodzivirirwa - achaita basa racho zvakanyatsoenderana nehunyanzvi hwekuita, uye kwete zvinoenderana nehunyanzvi hwekuita, sezvazviri.

Rendi kana kutenga

Iyi yaimbova imwe yeanofarira gimmicks yeCRM vatengesi, asi nhasi yave nzira yekutumira uye yatove chiyero chekutengesa bhizinesi software. Zvisinei, teerera kune mamwe mamiriro ezvinhu. 

• Kurenda kunogona kukubatsira iwe kana iwe usina bhajeti rekutenga software zvachose - unogona kushandisa zvizere CRM uye kuisiya kana iwe ukaona kuti iyi budiriro haina kufanira iwe. Semuenzaniso, isu tinowanzo kutengesa CRM sepurojekiti (pasina muripo wekunyorera), asi iripo Rental options uye zvirongwa zvechikamu kune avo vasina kugadzirira kutenga pakarepo.
• Rent inogara ichidhura. Chimbofunga iwe pachako: kubva pamwedzi kuenda kumwedzi iwe uchabhadhara imwe mari, iyo ne3-4 makore ekuva neCRM system ichapfuura mutengo wechero pa-nzvimbo (paunobhadhara kamwe chete purojekiti). Mutengo wevaridzi unoshanduka kuva wakakwira zvakanyanya, izvo zvinobatsira kune mutengesi (nguva dzose kuyerera kwekubhadhara) uye zvisingabatsiri kwauri. Nekudaro, kazhinji kambani inosarudza nemaune kurenda (kubhadhara kunowira "kupararira" pabhajeti).  

Asi ichi hachisi chinhu chikuru (kunyangwe mari yekambani ingadaro sei?) Dhiyabhorosi ari mushoko rekuti "rendi" - kusiyana nemarezinesi akatengwa, akarenda haasi ako, asi ndeemutengesi uye anogona kukungurusa. kunze chero zvigadziriso, mira kupa masevhisi, shandura mamiriro ekurenda, kukwidza mitengo, nezvimwe. Semuenzaniso, mumwe wevatengesi vadiki vesoftware yemakambani akapihwa pasi peiyo SaaS modhi akambotumira tsamba kune vatengi vayo achida kuti "vaburitse" data mumavhiki maviri uye vavhare chibvumirano, sezvo achifunga kuti chikamu ichi chebhizinesi hachibatsiri. mutsamba chikonzero chainzwika kuva chakanaka) - mu "non-core "Assets yakasvika vashandisi ve2 pasi rose. Kudonha mugungwa, hongu, asi iyi ndiyo nyaya yemakambani gumi nemaviri akarasikirwa. 

Nzira yekutenderera sei kunyengedza?

Tenga pane-nzvimbo shanduro uye kuonana RegionSoft. Kungotamba 🙂 Mumusika wemazuva ano, vatengesi vazhinji vane hunyengeri hwausingakwanise kutenderera, saka verenga chibvumirano zvakanyatsonaka, tevera zvigadziriso uye gadzirisa backups zvine hungwaru (iwe unogona kurasikirwa nekuwana dhatabhesi panguva isina kukodzera). Zvakanaka, verenga mari yako.

Kutsiva mutengesi nemutengesi kana shamwari

Uyewo chikiribidi chakarega kuva chakadaro. Kune vatengesi pamusika (vakuru nevadiki) avo, mumusimboti, havatomboiti ivo pachavo, asi vanopa maitiro kune vatengesi vavo mudunhu rako. Zvese zvingave zvakanaka kana zvisiri zvediki nuance: munhu wese asina simbe anove shamwari, kubva kumasangano ekushambadzira uye webhu studios kusvika (kamwe kamwe!) Kusimba uye kutambanudza studio. Uye mubvunzo muhombe kuti uchawana akakosha here kana vakomana ava vane Pilates. Saizvozvo, kunaka kwekuita kuchaenderana zvakanyanya neizvi. Zvakaipa kuti iwe unogona kusvika kukambani isina ruzivo nekungoshambadza pamainjini ekutsvaga kana pasocial network. Nekuda kweizvozvo, iwe unopedzisira uchinetseka nezve wad yemari, uye unowana zvakanyanya kusashanda software isina kuchinjirwa kune ako maitiro.

Nzira yekutenderera sei kunyengedza?

• Kana iwe uchida CRM chaiyo, taura nehofisi yepakati kana kutsvaga shamwari yakasimbiswa muguta/dunhu rako. Izvi zvinoita kuti zvive nyore kubata nemudiwa akavimbika.
• Kumbira mutengesi chitupa kubva kukambani inoita, bvunza mibvunzo nezve mapurojekiti akaitwa, verenga wongororo paInternet. Kana usina chokwadi, fonera hofisi yepamusoro uye tarisa mamiriro ekambani yauri kutanga kushanda nayo.
• Usasiye data rako mumibvunzo pasocial network - chete pamawebhusaiti ekambani.
• Tamba mutengi akaipa: bvunza mibvunzo yakaoma, iva wakaoma (asi kwete hutsinye!), Rondedzera zvakadzama zvinodiwa. Makambani asina simba anoramba kubata newe uye "kubatanidza."  

Iri boka rimwechete remanomano rinosanganisira mamwe maviri, izvo pasina chikonzero chekuparadzanisa muchikamu chakasiyana.

1. Kuisa chiitiko chisipo - mushandisi anokuudza kuti "aita hurongwa hwenzvimbo yekuchengetera mishonga seyako kane zana," asi kutaura zvazviri ari kutarisa kuti "imba yekuchengetera mishonga" chii. Zviri nyore kupaza - bvunza zvakajairwa bhizinesi ruzivo, tsanangura kuti maitiro ebhizinesi akajairwa munharaunda yako anoitwa otomatiki. Vakomana vasina ruzivo vachatuhwina.  
2. Kupa vashandi vasina ruzivo. Vatsva kukambani vanofanirwawo kudzidzisa pakitsi, uye basa rako harisi rekuita bvunzo. Bvunza maneja wako nezve ruzivo rwake, bvunza mibvunzo nezve chaiyo yekushandisa, kurukura nezve chirongwa chekuita - maneja ane ruzivo achakurumidza kunzwisisa kuti ndiani ari pamberi pake. Danai anoshanda uye ane ruzivo mutengesi mushandi, uye regai vatsva vabatsire, pasina tsitsi uye zvakachengeteka. 

Kupa imwe yakaomesesa software vhezheni

Saka, dzokera kuBMW yedu. Iwe unoda motokari yeimba-dacha-work-light-light, asi vanokupa iyi gadziriro: M Sport yakasiyana-siyana uye braking system, adaptive suspension, ergonomics yakagadziridzwa, nezvimwewo. Pamusoro pe - + 1,2 miriyoni pamutengo. Maneja anoti ine mabatiro akasiyana pa230 km/h. WOW! Uye wobva wamira mune traffic jam pabhiriji wofunga, ndopapi pandingagadzira 230 kamwechete, iyo yandakabhadhara miriyoni?

Iyo nyaya imwe chete neCRM - maneja anokupa yakanyanya kuomarara vhezheni yeCRM system, ine boka remabasa, ma-add-ons, masisitimu, nezvimwe. Nharo inowanzoitika ndeyekuti: "Uchakurumidza kuona kuti uchada zvese." Uye pane chimwe chokwadi pano - zviri nani kutenga sisitimu inovhara zvakawanda zvezvaunoda, pane zvimwe zvakakosha zvinhu. ASI! Kana iwe ukapihwa sisitimu, toti, ine manejimendi ekuchengetedza, uye iwe unonyatsoziva kuti haungazove nayo mune ramangwana rinoonekwa, mubvunzo unomuka - nei uchida mukana uyu? 

Nzira yekutenderera sei kunyengedza?

Nyora pasi zvese zvinodiwa zveCRM system uye wozvienzanisa neyakarongwa mashandiro. Ehe, haufe wakawana mutambo chaiwo, pachange paine mabasa asina kufanira, asi iwe unozokwanisa kutema iwo matarisi asingakuitire iwe (semuenzaniso, kune mazana maviri evashandi vane gumi nemashanu, hombe disk nzvimbo ine mutengi mudiki. hwaro uye nhamba ine mwero yekutengeserana uye nezvimwe). Kazhinji, kunzwisisa chaizvo zvaunoda ndiko kutanga kwakanaka kwekutaura nemutengesi.

Chido chekuuraya mukwikwidzi chero ipi zvayo

Kazhinji, maneja wemutengesi anobvunza kuti ndeapi mamwe magadzirirwo esoftware auri kufunga. Ichi chiratidzo chakanakisa kwaari - wese mumiriri wekutengesa wemutengesi akanaka ane tafura yakazara yekumisikidza uye kusiyanisa kubva kune vakwikwidzi pamberi pemhino yake (kwete chete CRM vanopa, vanopa, telecom operators, hosters, nezvimwewo). Muchidimbu, hapana chakaipa neizvi, asi kana iwe uri mutengi mukuru uye isu tichitaura nezve miriyoni kana kupfuura, hondo isingabudiriri yemutengi inogona kutanga: vachauya kwauri nezvipo, vanokukoka iwe resitorendi, ivo vachabhadhara parwendo rwako kuenda kuMoscow uye varaidzo ikoko, chero bedzi iwe ukasarudza uyu mutengesi. Panguva imwecheteyo, iwe haungagamuchire chero ruzivo nezve mabhenefiti, tekinoroji paramita uye mitengo - manzwiro ekutengesa achakunda, uye maitiro acho pachawo anononoka. Saka manje? Chokwadi ndechekuti kuseri kwezviito zvakadaro kune meseji ine njodzi: kune chako chero chishuwo ivo vachakupindura iwe "tichaita", uye ipapo chikamu che "tichaita" chinoshanduka kuita "izvi hazvigoneke" kana "zvisingaite mazuva ekupedzisira. ”, uye izvi zvatoshata zvakanyanya kutanga kuvhiya kwakazara.

Nzira yekutenderera sei kunyengedza?

• Kana iwe uchifarira kuenzanisa nehurongwa hwakati, inzwa wakasununguka kubvunza mibvunzo uye kunyatsoteerera kune mhinduro: dzinofanirwa kuve nechinangwa, pasina dema PR.
• Kana mutengesi pachake akatora danho uye akatanga kuzvienzanisa iye pachake uye vakwikwidzi nemazita, chenjerera uye umise nzira iyi, zivisa kuti iwe uchatora mhedziso iwe pachako.
• Kurukurai chimwe nechimwe chinodiwa zvakadzama uye mujekese kana chichizorekodhwa mumatekiniki akasainwa seapendikisi kuchibvumirano. 
• Kana ukapindura kuti "tichaita," taura zvishoma nguva yakatarwa uye chiyero chekuwedzera mumutengo wekuita basa.

Kuitwa kweCRM

Saka, iwe unotenga mota, iyo inounzwa zvakananga kugaraji rako kana nzvimbo yekupaka pasina kutora chikamu chako. Iwe unouya wose uchifara kuti udzike pasi pachigaro, isa maoko ako pachidhiraivho, uchizvikudza utarise nameplate yakakosheswa uye ... Asi hapana mavhiri, hapana wipers, motokari yakachengetedzwa pazvitsigiro. Razuli? Aiwa, pfeka shangu pa: mavhiri isarudzo yakabhadharwa, makiyi achapihwawo kwauri kune imwe mari, asi peturu chipo - hafu yese tank. Phantasmagoria zvakare? Uye izvi ndizvo chaizvo zvinoitika mukutengesa software.

Kunyarara kwemutengo wezvivakwa

Ichi ndicho chishamiso chekutanga chinokumirira iwe pakuita. Iwe unoerekana waona kuti gore riri paruzhinji, uye kuroja mune yakavanzika kunodhura, unoona kuti iwe unofanirwa kubhadhara yakawedzera yeMS SQL pane zvaunoda kana yeOracle DB, yakarongwa backups inobhadharwa chete, kuti ishande yakagadzikana tsamba yaunoda yakabhadharwa yekuwedzera, sevha yekutanga haishande isina chinongedzo chemadhora mazana matatu, uye nharembozha inofanirwa kubva kuRomashka Telecom chete, zvikasadaro panogona kunge paine matambudziko nekushanda kweiyo chaiyo PBX. Zvichitaurwa zviri nyore, iwe unozodzidza kuti kunyangwe sevhisi yegore ine yayo masisitimu, tisingataure pane-nzvimbo. Iwe wakatobhadhara marezinesi uye kazhinji unozobhadhara kune imwe kuti pakupedzisira utange kushanda. 

Zvakare, zvese izvi zvingangove zvakatemerwa muchibvumirano chemushandisi, kondirakiti kana pawebhusaiti pasi pe ***, uye wakazvipira nekuzvipira kune idzi mari usingazive nezvadzo. Uye chinonyanya kushamisa ndechekuti havasi vese vatengesi vanosanganisira aya ma paramita mumutengo wekutanga wesoftware - vangave vanokanganwa kuita izvi, kana kuti vanotarisira kuwana mari shoma kana vakapatsanura uye kutengesa zvivakwa.

Nzira yekutenderera sei kunyengedza?

• Verenga zvibvumirano, kana kuti zviri nani, zviverenge pamwe chete nevashandi vako kuitira kuti vakoshese pfungwa dzine chokuita zvakananga nebasa ravo. Mubatsiri akakosha pano ndiye maneja wehurongwa. Kana iwe ukatenga online, dzidza iyo saiti yese mukati nekunze.
• Nzwisisa chirongwa chakareruka: chero bhizinesi software = interface + DBMS + zvivakwa, uye chinhu chimwe nechimwe chine mutengo wayo. Pamahombekombe, tarisa kuti ndeapi mamwe mari anozodiwa pakuita basa rakazara. 

Kubatanidzwa? Hapana dambudziko!

Asi iyi inyaya inonakidza kwazvo: mutengesi anogona kukuvimbisa zvese zvinobatanidzwa uye ivo vachave varipo. Asi kunzwisisa kwako uye kwemutengesi kwekubatanidzwa kunogona kusiyana. Ehe, vatungamiriri pano iIP telephony, webhusaiti uye 1C. Mutengesi anogona kureva nekubatanidza kuchinjika kuri nyore kwedata, pasina mashandiro akaomarara uye mabasa, pasina zviito zvakarongwa. Uye ipapo, pakuitwa kweaya mabasa aunoda, iwe unogashira invoice yekugadziridzwa, uye yakakura kwazvo: chinhu chimwe kuti mutengesi agadzirise yavo software, uye chimwe chinhu kutarisisa neAPI, zvinobatanidza uye. zvigadziriso zvako. Nekuda kweizvozvo, iwe haugone kuwana iyo automation system yaunoda.

Nzira yekutenderera sei kunyengedza?

• Chokutanga pane zvose, nzwisisa kana iwe uchida chaizvo kubatanidzwa. Izvo zvinoitika kuti mutengi anoda kubatanidzwa nekuti vamwe vanayo, nekuti akainzwa kune imwe nzvimbo, nekuti iyo chete mushandi kubva kune vese anoita seanoda. Sarudza mukati mekambani chimiro chekushandisa software bundle uye kuwanda kwekushanda neyakasanganiswa mhinduro. Zvingangodaro, iwe uchashamisika kuona kuti hauzvidi zvakanyanya uye kuchengetedza mari. 

Sei uchida kubatanidzwa ne1C uye "kubatanidzwa kwese" kunorevei? 

• Kana iwe ukaona kuti kubatanidzwa kwakarurama uye kwakakosha kune bhizinesi maitiro, tsanangura miganhu uye chiyero chekubatanidza nekukasira, ratidza kune mutengesi nei uchida ichi kana icho mhinduro.

Kushandisa CRM 

Technical support packages sekuzvipira

Ngatitorei bhusa ipapo: Tsigiro yehunyanzvi ibasa, uye iwe unofanirwa kuribhadhara, senge chero imwe. Pane humwe hushoma hushoma hunosanganisirwa mukushandira vatengi, kune kumanikidza majeure nekuda kwekukanganisa kwemutengesi (chimwe chinhu hachina kutanga, bug yakaonekwa, nezvimwewo), uye kune mafoni ezvikonzero zvese uye zvinodiwa kuti " mafaira marepoti" emhando dzese nemhando - uye zvechokwadi, mahara. Muchiitiko ichi, mutengesi anopa pasuru yakabhadharwa yekukosha kwetsigiro yehunyanzvi (iyo, nenzira, isingasanganisire mishumo uye kuvandudzwa). Izvi ndizvo zvakajairwa.

Asi hunyengeri ndehwekuti vamwe vatengesi vanosanganisira kubhadharwa kwehunyanzvi rutsigiro mumutengo wekuita - kweimwe nguva (gore rekutanga) kana nekusingaperi (kusvikira iwe waramba basa iri). Zvakatoipisisa, kazhinji haugone kuramba sevhisi iyi - inosungirwa kana uchitenga CRM.

Nzira yekutenderera sei kunyengedza?

• Kana iwe usingade yakawedzera tekinoroji rutsigiro uye wakagadzirira kuzvibata iwe pachako, bvunza mutengesi kuti asabatanidze iyo yekutsigira package kubva mukubhadhara - kunyangwe avo vanogadzira vakaita sevhisi zvakanyanya kusungirwa vanogona kuita izvi, nekuti kuita kwatodhura.
• Kana iwe usiri kupokana nepakiti yakadaro, tarisa izvo zvinosanganisirwa mairi uye zvirambidzo zviripo. Muchokwadi, mugore rekutanga rekushanda neCRM system, yakawedzera kukosha TP chinhu chinobatsira icho dzimwe nguva chinokutendera kuti uchengetedze pane yakabhadharwa imwe-nguva mafoni. 

Updates 

Zvekare, yekuvandudza chinhu chinotonhorera, kunyanya kana ikabuda otomatiki uye isingaunze chero shanduko inobatika kunze kwekugadziriswa kwebug uye kuwedzera kushanda kwesoftware. Iko hakuna uye hakugone kuve nekunyunyuta pamusoro pekuvandudzwa kwakadaro. Asi, sezvawakatonzwisisa, pane dzimwe sarudzo.

• Iyo SaaS mupi inoburitsa dhizaini ine yakachinja logic uye kushanda - semuenzaniso, imwe module yaunoda inogona kunyangarika. Kazhinji, mutengesi anozivisa nezve shanduko dzakadaro, asi zvinoitika kuti mangwanani kambani yese yemushandisi iri mukushamisika. Pane-nzvimbo CRM, semutemo, inoyambira nezve yakakura update uye inopa kuzviisa iwe pachako. 
• Makuru anogadziridza anouya neimwe mutengo, uye ndizvozvo, nekuti unowana zvakawanda yakagadziridzwa software ine inodiwa uye yemazuva ano mabasa. Nekudaro, iwe unogona kunge usingade kushanda kana iwe unogona kunge usina mari yakasara yekusimudzira kana yapihwa kwauri.

Nzira yekutenderera sei kunyengedza?

• Kana iwe uchishandirwa nemutengesi wegore, tsvaga bhokisi rekutarisa rekuti "Gamuchira zvigadziriso" wobva warimisa, kana kubata maneja wako uye uzive kuti ungaisa sei zvigadziriso pakukumbira kwete nechisimba. Usati waburitsa chigadziriso, dzidza shanduko uye funga nezve maitirwo ebasa rako aachakanganisa. 
• Kana mutengesi akapa kuisa huru yekuvandudza kune imwe mari yekuwedzera, zvakare dzidza shanduko uye ongorora kuti yakawanda sei yaunoda iyi update. Nekudaro, isu hatikurudzire kuti iwe usiye pane zvigadziriso kamwechete uye zvachose: mutengesi anogona kumira kutsigira shanduro dzekare, uye ichi chichava dambudziko rakakura retekinoroji. 

Mutemo uri nyore: zvigadziriso zvakanaka uye zvakakosha, chinhu chikuru hachisi kubvumira shanduro ine shanduko huru kuti iiswe pasina kubvumirwa. Semuenzaniso, pakupera kwa2018, takapa vatengi vedu yakakosha uye inodiwa yakabhadharwa update, kusanganisira imwe ine chekuita nekuchinja kweVAT. Izvi ndizvo zvakaitika apo iyo yekuvandudza yaive yakakosha kune vatengi, uye isu takakwanisa kuburitsa iyo yekuvandudza nekukurumidza sezvazvaigona. RegionSoft CRM neichi uye nezvimwe zvakawanda zvinobatsira uye zvinotonhorera zvigadziriso (kusanganisira currency accounting, yakagadziridzwazve bhizinesi maitiro uye yakagadziridzwa yakadzama yakasarudzika yakasarudzika KPI calculation system).

Kutengesa masevhisi eshamwari nechikamu

Tinogona kukurudzira kune vatengi vedu izvi kana kuti sevhisi yatinoshandisa isu pachedu, asi isu hatina migove, mari yekutumira kana mamwe makomisheni kubva pane izvi (kunyangwe vamwe vanopa vakatotsamwiswa nenyaya yekuti vanoramba kushanda navo). Asi kazhinji vatengesi vanoomerera pakubatanidza runhare, chat, CMS, nezvimwe. kubva kune mumwe wavakaroorana naye, sezvo vaine yavo mibairo mumhando dzakasiyana - kubva kune imwe-nguva komisheni kuenda kune yekugovana mari (mubhadharo wenguva dzose wekushandisa masevhisi). Munyaya dzakanyanya kuoma, vanotaura kuti system yavo inongoshanda nemasaiti pane chaiyo CMS, uye ichaita nhare chete kuburikidza neiyo IP telephony uye inobata sevhisi mune rimwe gore.

Nzira yekutenderera sei kunyengedza?

Iwe haugone kugara uchikwanisa kuitenderedza - kana zvirambidzo zvine chekuita neCMS, semuenzaniso, zvino chete kugadziridzwa ndiko kunokuchengetedza, kana iwe uchafanirwa kumira kushandisa mashandiro acho. Zviri nyore neIP telephony kana gore rinopa: bvunza mutengesi zvine hukasha uye zvinofinha kuti nei paine kurambidzwa kwakadaro pamasevhisi emupi, tiudze nezve waunoshanda naye uye nei, bvunza nezve mukana wekubatana kune wako anopa. Zvingangodaro, mhinduro yedambudziko ichawanikwa mushure mehurukuro pfupi asi yakasimba. Kana iwe usingade chero imwe sevhisi yekuwedzera, plugin, yekuwedzera, yekubatanidza, inzwa wakasununguka kuramba, kusavapo kwavo hakuzokanganisa kutendeka kwekushanda uye kushanda kweCRM system (kunze kwekunge, hongu, iyi itsvimbo ye imwe hurongwa hwekunze kana chinhu chakakosha chakakosha senge email mutengi, tsamba yetsamba maneja, nezvimwewo; pano iwe uchafanirwa kusaina kune mumwe munyoreri kana kubhadhara imwe-nguva muripo).

vanhu

Chinhu chemunhu chinotora basa rakakura mukutenga nekushandisa software yebhizinesi, uye chingave chitadzo kusatora mukana weiyo mamiriro, kusashandisa psychology uye kusaedza kuita mari pane ichi chemunhu.

Ane ruzivo mugadziri wesarudzo (mugadziri wesarudzo)

Fungidzira, muridzi anobudirira webhizimisi rembatya uye mugadziri anoyevedza wembatya dzakanaka, anosona matunhu akati wandei, anouya kuchitoro chemotokari osarudza motokari. Anoda mota yakanaka, yakasununguka uye yakavimbika, hapana chaanoziva nezve saizi yeinjini, simba remabhiza, madhiraini, mhando dzemavhiri, kudzora kudzvinyirira kwetai ... Izvo hazvireve kuti akapusa uye anoda kupihwa kukwiza carnauba wax. paAleutian Amazon nyuchi ye50 rub. Kana kuti hongu? 😉

Ehe, mugadziri wesarudzo anogona kunge asina hunyanzvi uye asinganzwisise nyaya dze otomatiki. Anobhadhara mari uye anovimba nemutengesi. Asi vamwe vatengesi vanosarudza kuti iyi inzira yakanaka yekutengesa mamwe mashoma anodhura masevhisi uye mabhero uye muridzo.

Nzira yekutenderera sei kunyengedza?

Usashande wega: nhengo dzechikwata chako uye sisitimu maneja vanogona kukubatsira kufambisa zvinodiwa uye kuvhiringa tekinoroji yakatarwa.

Kusarura kune mushandi wekambani ane mutoro wekuita

Uye ichi chatova chinotyisa, kazhinji chinouraya mamiriro ezvinhu. Pane imwe nguva, maneja wevatengesi anoshanda kudivi remutengi anoerekana ataura kuti maneja wehurongwa, mukuru weboka rekuita, kana CIO munhu asina ruzivo rwakadzama uye chipembenene chinoda kudzingwa basa nekukurumidza sezvazvinogona. iri kudzivirira kuitwa kweiyo inoshamisa, chaiyo yakanakisa CRM musika. Uye pamwe anoita izvi nekuti haasati azvifunga kana kuti anoda kukwezva zvido zvemumwe mugadziri, uyo, chokwadi, akamubhadhara. 

Chirevo chakadaro chinofanira kukuzivisa iwe: mutengesi ane chekuita nei nekuongororwa kwemushandi wako, nei achitaura dambudziko racho zvakananga? 

Nzira yekutenderera sei kunyengedza?

Mukana wekuti iyi ichokwadi hunyengeri uye kuedza kubvisa techie munzira yake inenge 90%. Naizvozvo, ita nemazvo uye zvakasimba.

• Tarisa nemaneja wemutengesi kuti zvichemo ndezvipi, usatarise manzwiro ("haana hanya nekambani"), asi pane zvigadzirwa zvehunyanzvi uye zvekutonga.
• Kurukura mamiriro acho nemushandi, mubvunze nezve zvikonzero zvekupokana nekuitwa: pamwe achavhura maziso ako kune zvakakomba kukanganisa uye kukuudza maitiro ekuita nazvo uye kuti chii chakanakisa kuita kuti kuisa mari mune yekambani software irege. richava dongo. 
• Ita mhedziso, sangana neboka rakazara rinoshanda uye kurukura nyaya dzese dzine gakava.

Hunhu husina kunaka hwevashandi vevatengesi chikonzero chekuchinja maneja kana kunyange kambani yekusimudzira pachayo. Bhizinesi haisi nzvimbo yekunyengedza. 

Kickbacks

Rollback imamiriro anotyisa zvakaenzana, zvinopesana neapfuura. Mushandi anoshingairira kutsvaga mumwe mutengesi, anokwikwidza CRM yayo (chero imwe software), anopopotera nemakakatanwa uye akagadzirira kutendesa munhu wese: kubva kumudzidzi wekutengesa kusvika kune CEO. Zvakaoma kwazvo kunzwisisa kana ainyatsoda CRM zvakanyanya kana kuti akatambira kickback yekuitwa kwayo (mari kana zvimwe zvinokurudzira kubva kumutengesi). Aya haasisiri manomano - musungo, uye kunze kwekunge uine chengetedzo, verenga nekungwarira.

A kickback haisi kungobatsira kwechinyakare. Iyi ndiyo imba yekutandarira, kuvapo kwevashandi chaivo mukati mechikwata chako, kutadza kuita "zvisizvo" software, hunyanzvi hwemukati ("hongu, tinoda kubhadhara kugadziridzwa, uye tinodawo kubatanidzwa neISS modules uye NASA. central control panel"), nezvimwewo.

Marori akamirira mubairo kubva kumutengesi

Nzira yekunzvenga sei musungo?

• Ngwarira kuhukama pakati peboka rebasa nemutengesi. Ndekupi kwawakauya nesarudzo nezve iyi CRM chaiyo, vaive vashandi vakakokwa kumisangano, inodhura off-saiti masemina, zuva rekuzvarwa kwekambani, nezvimwe. Dzimwe nguva zviri mumamiriro ezvinhu anotonhorera uye anokatyamadza kuti zvinopihwa zvine pundutso zvinogadzirwa.
• Funga kana mushandi (vashandi) vachigara vachionana pedyo nenzvimbo yemutengesi.
• Ongorora kana mamiriro emari emushandi (yazvino iPhone, piritsi, wachi, nezvimwe) zvachinja munguva pfupi yapfuura.
• Bvunza mushandi nezve kuenzanisa kwegadziriro yakasarudzwa nevakwikwidzi - iwe uchadzidza nenzira yakapinza uye yakasarudzika kuti kubva pamakumi maviri ezvirongwa zvakakurumbira, ichi chete ndicho chakakodzera kutariswa, mitengo ichakwidziridzwa, uye zvakanakira vakwikwidzi zvichaderedzwa. uye akaramba.
• Kuti ubvise makickbacks, shandisa yakaomesesa yekuita sarudzo cheni yekushandisa, kusarudzwa kwevatengesi, uye kuita kutonga kwemukati uye kuongorora.
• Sechisarudzo chekupedzisira, tarisa email yekambani uye mafoni emakambani - kana paine kudzokororwa, pfungwa dzetsamba dzinowanzorasika, sezvo kutaurirana kunofamba kune yakavanzika nzira dzekutaurirana.

Zvakakosha kuyeuka kuti rollback inogoneka mune chero mamiriro ezvinhu: kune makambani makuru ayo, kune 3-4 mamiriyoni rubles. Havazotombosvibi, nokuti cheki yavo yepamusoro yakakwirira zvikuru uye kune zviduku zvakagadzirira kuforogo kune mubairo necheki ye500-600 zviuru rubles. (zvakare, ichi chinogona kunge chiri danho padanho remushandi-mushandi; izvi ndizvo zvinowanzoitika).  

Mune software, senge mune chero engineering system, hapana 100% vimbiso yekutadza kushivirira, kugadzikana, kana kuchengetedzeka. Kana ivo vakavimbiswa kwauri, iwe unofanirwa kufunga nezvekuti kuchave nenhema dzakafanana muhukama huchauya. Mutemo mukuru paunenge uchishanda nemutengesi kuvimba, asi zvakare kuti usaite zvikanganiso iwe pachako, pinda mukuita, kujekesa, tsvaga ruzivo uye kuongorora mukati meiyo yakakosha maitiro ese. Usatya kupihwa zita rekuti unobhowekana uye munhu ane njere - kushandira kubatsira bhizinesi rako uye mune zvarinoda hazvina kumbove zvinonyadzisa. Nditendei, kunzi munhu anoyamwa zvakatonyanya kuipa. Kazhinji, chenjera!

RegionSoft CRM - inoshanda ine simba CRM yemabhizinesi madiki nepakati (muzvinyorwa zvakawanda)

RegionSoft CRM Media - indasitiri CRM yeterevhizheni neredhiyo inobata uye masangano ekushambadzira

Source: www.habr.com