Nzira yekuunza zita rechigadzirwa kana kambani inoshandisa Vepp semuenzaniso

Gwaro remunhu wese anoda zita rechigadzirwa kana bhizinesi - chiripo kana chitsva. Isu tichakuudza nzira yekugadzira, kuongorora uye kusarudza.

Takashanda kwemwedzi mitatu pakupa zita rekutonga nemazana ezviuru zvevashandisi. Takarwadziwa uye taishaya zano pakutanga kwerwendo rwedu. Naizvozvo, patakapedza, takasarudza kuunganidza ruzivo rwedu mumirayiridzo. Tinovimba inobatsira kune mumwe munhu.

Zita racho rinofanira kuchinjwa here?

Enda kune chikamu chinotevera kana uri kugadzira zita kubva pakutanga. Kana zvisina kudaro, ngatizviongororei. Ichi ndicho chinonyanya kukosha pamatanho ekugadzirira.

Mamwe mashoma esumo dzedu. Flagship chigadzirwa - ISPmanager, dhipatimendi rekugadzirisa, rave riri pamusika kwemakore gumi nemashanu. Muna 15, takaronga kuburitsa vhezheni itsva, asi takafunga kuchinja zvese. Kunyange zita.

Panogona kuva nezvikonzero zvakawanda zvekushandura zita: kubva kubhanari "Handidi" kune mukurumbira wakaipa. Muchiitiko chedu, pane zvinotevera zvinodiwa:

1. Chigadzirwa chitsva chine pfungwa yakasiyana, interface uye kushanda. Nayo, tinosvika kune vateereri vatsva kuti iro rinorema zita rekuti "ISPmanager" rinogona kutya.
2. Iro zita rekare rinobatanidzwa kwete nekutonga mapaneru, asi neInternet vanopa (ISP, Internet Service Provider), iyo isina hukama.
3. Tinoda kusvika kune vekunze vatinoshanda navo nechigadzirwa chitsva uye zita.
4. ISPmanager yakaoma kunyora nekuverenga.
5. Pakati pevanokwikwidza pane pani ine zita rakafanana - ISPconfig.

Pakanga pane nharo imwe chete inopesana nekushandura zita: 70% yemusika muRussia uye CIS inoshandisa pani yedu, uye pane zvakawanda zvemukati paInternet iyo inogona kuwanikwa.

Total, 5 against 1. Zvaiva nyore kwatiri kusarudza, asi zvaityisa zvikuru. Sei uchifanira kushandura zita? Pane zvikonzero zvakakwana here?

Ndiani wekuvimba nekugadzira zvakare

Muchikamu chino tinokuudza kuti ungaita sei rebrand iwe pachako. Asi chero zvazvingava, zvakakodzera kufunga nezve outsourcing basa iri. Pane zvakanakira nezvayakaipira kune ese sarudzo.

Paunenge uchiita chisarudzo, unofanirwa kufunga nezve:

Nguva. Kana iwe uchida zita "nezuro", zviri nani kukurumidza kubata iyo agency. Ikoko ivo vachakurumidza kurarama, asi vanogona kupotsa pfungwa yacho uye kutora nguva yakareba kuti vapedze. Kana uine nguva, ita wega. Zvakatitorera mwedzi mitatu kuti tiuye ne30 sarudzo dzekushanda, sarudza yakanakisa uye tenga iyo domain kubva kune vanopakisa vanochengeta.

Budget. Zvose zviri nyore pano. Kana uine mari, unogona kuenda kune imwe agency. Kana bhajeti yako iri shoma, zviedze iwe pachako. Ndokumbira utarise kuti mari ichadikanwa mune chero mamiriro ezvinhu, semuenzaniso, kutenga domain kana yekuzivikanwa kwekambani. Isu zvirokwazvo takasarudza kuburitsa iyo logo yekuvandudza kune imwe agency.

Kusaona zvakanaka. Chimwe chikonzero cheku "buda kunze" ndiko kunzwisisa kuti haupfuurire zvakajairwa sarudzo, mativi, uye uri kumaka nguva. Isu takaita kuti izvi zviitike mumwedzi wechipiri webasa; pakupera kwekufa, takafunga nezvesarudzo yekuhaya vanachipangamazano. Pakupedzisira zvakanga zvisingadiwi.

Kuoma kunzwisisa. Ongorora zvinodiwa, zvisingakwanisi, chigadzirwa kana sevhisi. Izvi zvinogoneka sei kwauri, uchifunga nezvese mapoinzi apfuura? Ko sangano rine ruzivo rwakafanana here?

Hupenyu hudiki hack. Kana iwe uchinzwisisa kuti haugone kurarama uri wega, uye hapana bhajeti yevanopa mazano, shandisa masevhisi ekuunganidza. Heano mashoma mashoma: Ink & Key, crowdSPRING kana squadhelp. Iwe unotsanangura basa racho, kubhadhara mari uye kugamuchira mhinduro. Kana kuti hauzvigamuchire - kune njodzi kwese kwese.

Ndeupi mushandi achaitora?

Pane vevashambadziri vako vatove nechekuita mukumaka uye vanogona kuronga maitiro? Chikwata chako chinogadzira here? Zvakadini nezivo yemutauro, inonyatsonaka mukambani (kana iwe uchida zita renyika yose, kwete muchiRussia)? Aya ndiwo hunyanzvi hudiki hunofanirwa kutariswa pakugadzira boka rekushanda.

Takagadzira zita idzva sechikwata. Maonero emadhipatimendi akasiyana anoshanda nechigadzirwa aive akakosha kwatiri: kushambadzira, mamaneja ezvigadzirwa, kusimudzira, UX. Boka rekushanda raive nevanhu vanomwe, asi pakanga paine munhu mumwe chete aitarisira - mutengesi, munyori wechinyorwa. Ini ndaiva nebasa rekuronga hurongwa, uye ndakauyawo nezita (nditendei, nguva dzose). Iri basa ragara riri iro guru pane rondedzero, kunyangwe risiri iro roga.

Maneja wechigadzirwa, vagadziri, uye dzimwe nhengo dzechikwata vakauya nemazita pakaitika kufemerwa, kana kuita zvirongwa zvepfungwa dzemunhu. Chikwata chaidiwa zvakanyanya sevanhu vaiziva zvakawanda nezvechigadzirwa uye pfungwa yacho kupfuura vamwe, uye zvakare vaikwanisa kuongorora sarudzo uye kuita sarudzo.

Takaedza - uye tinokurudzira izvi kwauri - kuti usawedzere kuumbwa kwechikwata. Nditende, izvi zvichachengetedza masero ako etsinga, ayo achafa mukuedza kufunga zvakasiyana, dzimwe nguva maonero anopikisa.

Zvaunoda kugadzirira

Paunenge uchigadzira zita idzva, iwe unenge uchitya, kutsamwa uye kukanda mapfumo pasi. Ndichakuudza nezvenguva dzisingafadzi dzatakasangana nadzo.

Zvese zvakatotorwa. Zita rekutanga uye rakakosha rinogona kutorwa neimwe kambani kana chigadzirwa. Kusawirirana hakusi nguva dzose mutongo werufu, asi anozoderedza. Usakanda mapfumo pasi!

Kutaura zvazviri uye kusava nechokwadi. Mese iwe nechikwata muchanyanya kusahadzika pane dzakawanda sarudzo. Panguva dzakadai ndakarangarira nyaya yeFacebook. Ndine chokwadi kana mumwe munhu akakurudzira musoro uyu, mumwe munhu akati, "Haisi pfungwa yakanaka, vanhu vachafunga kuti tiri kutengesa mabhuku." Sezvauri kuona, kushamwaridzana uku hakuna kudzivirira Facebook kubva pakuva iyo huru pasocial network pasirese.

"Kuseri kwemhando dzakanaka harisi chete uye kwete zita rakawanda, asi nhoroondo yaro, zano uye hunyanzvi"

Handifarire! Iwe uchadzokorora chirevo ichi iwe pachako uye unzwe kubva kune vaunoshanda navo. Zano rangu nderekuti: rega kuzvitaurira iwe pachako uye utsanangurire kuboka kuti "ini handidi" haisi chiyero chekuongorora, asi inyaya yekuravira.

Pachagara paine kuenzanisa. Nhengo dzechikwata uye vatengi vachashandisa zita rekare kwenguva yakareba uye voenzanisa idzva naro (kwete nguva dzose vachifarira rekupedzisira). Nzwisisa, regerera, tsungirira - zvichapfuura.

Nzira yekuunza zita

Uye zvino chikamu chakaoma uye chinonakidza - kugadzira akasiyana ezita idzva. Panguva ino, basa guru nderekuuya nemashoko akawanda sezvinobvira anogona kuenderana nekambani yako uye anonzwika zvakanaka. Tichazviongorora gare gare. Kune nzira dzakawanda dzekuita izvi, unoda kusarudza vakaroorana uye edza, uye kana zvisingashande, tora vamwe.

Tsvaga mhinduro dzakagadzirirwa. Unogona kutanga nechinhu chiri nyore - nzvimbo dzekufunda dzinotengesa madomasi pamwe nemazita uye kunyange logo. Unogona kuwana mamwe mazita anonakidza ipapo. Ichokwadi, vanogona kutenga kubva ku $ 1000 kusvika ku $ 20, zvichienderana nekugadzira, kupfupika uye kuyeuka zita racho. Hupenyu hack: unogona kutengeserana ipapo. Kuti uwane mazano - enda ku Brandpa и brandroot.

Makwikwi pakati pevashandi. Iyi inzira yakanaka yekuwana mazano, asi kwete akagadzirira-akagadzirwa sarudzo. Uye zvakare - kusiyanisa maitiro uye nekubatanidza vashandi mukushambadzira. Takanga tine vatori vechikamu makumi maviri nemazana esarudzo, dzimwe dzakasvika padanho rekupedzisira, uye dzimwe dzakava manyuko ekurudziro. Pakanga pasina mukundi, asi isu takasarudza pfungwa gumi dzakanyanya kugadzira uye takapa vanyori zvitupa kuresitorendi yakanaka.

Makwikwi pakati pevashandisi. Kana mhando ine nharaunda yakavimbika, unogona kuisanganisira mukugadzira mhando nyowani. Asi kana paine vatengi vakawanda vasingagutsikane, kana usina chokwadi chekuti kuburitswa kwechigadzirwa kuchafamba sei, unofanirwa kufunga zvakanaka. Ongorora njodzi. Muchiitiko chedu, izvi zvakanga zvakaoma nenyaya yokuti vashandisi vemazuva ano vakanga vasingazivi pfungwa yechigadzirwa chitsva, uye naizvozvo havana kukwanisa kupa chero chinhu.

Team kurangana. Zvakawanda zvakanyorwa pamusoro pekufunga, iwe unongoda kusarudza fomati inoenderana nebasa rako. Pano isu tichazviganhurira isu kune mashoma matipi.

• Itai mhirizhonga dzakawanda nevanhu vakasiyana.
• Buda muhofisi (kunzvimbo yemusasa kana zvisikwa, kune imwe nzvimbo yekushanda kana cafe) uye ita kuti dutu rive chiitiko, kwete imwe musangano muimba yemusangano.
• Usazvimisire kune dutu rakagadziriswa: gadzira mabhodhi machena muhofisi umo munhu wese anogona kunyora pasi mazano, kumisa "mabhokisi etsamba" emazano, kana kugadzira tambo yakaparadzana pane yemukati portal.

Mafungiro emunhu ega. Kwandiri basa rekutsvaga zita ndiro rainyanya kukosha, saka pfungwa dzekupa zita dzaingotenderera mumusoro mangu. Mazano akauya kubasa uye pakudya kwemasikati, ndisati ndarara uye ndichikwesha mazino angu. Ndaivimba ne "rangarira" kana kunyora pese paidiwa. Ndichiri kufunga: pamwe ndakaviga chimwe chinhu chinotonhorera? Naizvozvo, ini ndinokupa zano kuti ugadzire gwaro rimwe pakutanga uko mazano ako ese achachengetwa.

Nzira yekuongorora uye yekusarudza

Kana bhangi remazano raunganidza sarudzo dzeNN, dzinoda kuongororwa. Padanho rekutanga, chiyero kubva "izvi hazvina musoro, kwete" kune "pane chimwe chinhu mune izvi" zvichakwana. Maneja weprojekiti kana mushambadzi anogona kuongorora; kungonzwisisa chete kwakakwana. Isu tinoisa mazita ese ane "chimwe chinhu" mune imwe faira kana kuasimbisa muvara. Isu tinoisa zvimwe padivi, asi usadzime, kana zvikauya zvine mutsindo.

Chinyorwa chakakosha pano. Iro zita rinofanira kunzwika rakanaka uye richiyeukwa, kusiyanisa iwe kubva kune vakwikwidzi, uye zvakare kuve wakasununguka uye zviri pamutemo zvakajeka. Tichapfuura neaya maitiro akajairwa muchinyorwa chino, asi mamwe anofanirwa kugadzirirwa isu pachine nguva. Semuenzaniso, zita idzva rinofanira kunge rakafanana nemusika wako, riine mamwe macliches, kana kuenderera neiyo yekare? Semuenzaniso, isu takambosiya izwi repaneru muzita uye maneja wedu (ichi chikamu chese ISPsystem chigadzirwa mutsara).

Kutsvaga machisi nezvazvinoreva

Pfungwa dzakatariswa sezvisina maturo dzinofanirwa kutariswa kuti hapana zvakangoitika uye zvakavanzwa zvinoreva: pane here pakati padzo anowirirana nechituko kana zvinyadzi muchirungu? Semuyenzaniso, takapotsa tadaidza chigadzirwa "fat girl."

Pano, zvakare, iwe unogona uye unofanirwa kuita pasina timu. Kana pane mazita akawanda, zviri nyore kushandisa Google spreadsheet. Makoramu acho achange aine mazita, uye mitsetse yacho ichange iine zvinhu kubva pane zvakarongwa pazasi.

Verbatim match. Tarisa muGoogle neYandex, nemitauro yakasiyana-siyana uye kubva kune incognito mode, kuitira kuti kutsvaga kurege kuenderana neprofile yako. Kana paine zita rimwechete, tinoripa minus mutafura, asi usayambuka zvachose: mapurojekiti anogona kunge ari maamateur, emunharaunda kana kusiiwa. Ingogurwa kana iwe uchifananidza mutambi wepasi rose, mutambi wemusika, etc. Tarisa zvakare chikamu che "Mifananidzo" mukutsvaga, chinogona kuratidza logos yemazita chaiwo kana mazita akatengeswa nedomasi anga asiri mukutsvaga kwesaiti.

Free domains. Isa zita rako rawakagadzira mubhurawuza bar. Kana iyo domain iri yemahara, yakanaka. Kana iwe wakabatikana neiyo chaiyo, "rarama" saiti, imaka, asi usayambuka - iyo registrar inogona kunge iine madomasi akafanana. Zvakaoma kuwana zita remahara mu .com zone, asi neyedu .ru zviri nyore. Usakanganwa nezve thematic extensions se.io, .ai, .site, .pro, .software, .shop, nezvimwewo

Social media platforms. Tarisa nezita mubrowser bar uye kuburikidza nekutsvaga mukati mesocial network. Kana iyo saiti yakatogarwa, mhinduro ingave yekuwedzera izwi rekuti official kune zita, semuenzaniso.

Zvinoreva mune mimwe mitauro. Iyi poindi inonyanya kukosha kana uine vatengi pasi rese. Kana bhizinesi riri remunharaunda uye risingawedzere, svetuka. Google Translate inogona kubatsira pano: isa izwi uye sarudza "Ziva mutauro" sarudzo. Izvi zvinokuzivisa iwe kana kunyangwe izwi rakagadzirwa rine zvarinoreva mune chero yemitauro zana maitiro eGoogle.

Hidden meanings in English. Tarisa mu Urban dictionnaire, duramazwi guru reChirungu slang. Mazwi anouya muChirungu kubva pasirese pasirese, uye duramazwi reUrban rinozadzikiswa nemunhu wese pasina kutarisa, saka ungangowana yako vhezheni pano. Ndozvazvaiva zvakaita kwatiri. Ipapo iwe unofanirwa kunzwisisa kana izwi richinyatso shandiswa mune izvi zvinoreva: bvunza Google, vatauri veko kana vaturikiri.

Kubva pane zvese izvi zvinhu, ipa pfupiso yeimwe neimwe yesarudzo pabhodhi rako. Ikozvino rondedzero yesarudzo dzakapfuura matanho maviri ekutanga ekuongorora inogona kuratidzwa kuchikwata.

Kuchiratidza kuchikwata

Chikwata chichakubatsira iwe kubvisa zvisingakoshi, sarudza zvakanakisa, kana kujekesa kuti uchiri kuda kushanda. Pamwechete iwe unozoona zvitatu kana zvishanu zvingasarudzwa, kubva pazviri, mushure mekushingaira, iwe uchasarudza "iyo."

Kupa sei? Kana iwe ukapa sarudzo senge runyorwa, hapana anonzwisisa chero chinhu. Kana ikaratidzirwa pamusangano mukuru, ipapo munhu mumwe achapesvedzera mirangariro yavamwe. Kuti udzivise izvi, tinokurudzira kuita zvinotevera.

Tumira mharidzo yako pachako. Pane zvinhu zvitatu zvakakosha pano. Kutanga, kumbira kusaikurukura kana kuiratidza kune ani zvake. Tsanangura kuti nei izvi zvichikosha. Chechipiri, iva nechokwadi chekuratidza marogo mumharidzo yako, kunyangwe akati wandei. Kuti uite izvi, hazvidiwi (kunyangwe zvichibvira) kubatanidza mugadziri. Shandisa online logo vagadziri uye ita kuti timu yako izive kuti uyu ungori muenzaniso. Uye chekupedzisira, pane siraidhi, tsanangura muchidimbu zano, ratidza domain sarudzo nemitengo, uye zvakare ratidza kana masocial network ari emahara.

Ita ongororo. Takatumira mibvunzo miviri. Wekutanga akakumbira kunyora mazita matatu kusvika mashanu aiyeukwa. Wechipiri akabvunza mibvunzo gumi yakananga kuti adzivise subjective "Senge / Kusada" ongororo. Unogona kutora template yapera kana chikamu chemibvunzo kubva Google spreadsheet

Kurukura neboka rose rinoshanda. Zvino sezvo vanhu vatoita sarudzo yavo, sarudzo dzinogona kukurukurwa pamwe chete. Pamusangano, ratidza mazita asingakanganwiki uye ane zvibodzwa zvepamusoro.

Kuongorora kwepamutemo

Iwe unofanirwa kutarisa kuti izwi raunosarudza ichiratidzo chakanyoreswa. Kana izvi zvikasaitwa, saka kushandiswa kwechiratidzo chitsva kunogona kurambidzwa. Nenzira iyi iwe uchaona zviratidzo izvo injini yekutsvaga haina kudzoka.

Sarudza ICGS yako. Kutanga iwe unoda kuziva nzvimbo yaunoshanda nayo, uye wozotarisa kana pane zvigadzirwa zvine zita rako mairi. Zvese zvinhu, mabasa uye masevhisi zvakaiswa mumakirasi muInternational Classification of Goods and Services (ICGS).

Tsvaga makodhi anoenderana nebasa rako muICGS. Kuti uite izvi, dzidza chikamu "Kukamurwa kwezvinhu nemasevhisi" pane webhusaiti yeFIPS kana kushandisa kutsvaga pane webhusaiti yeICTU: Isa izwi kana mudzi waro. Ikoko kunogona kuva nekodhi dzakawanda dzeICGS, kunyange dzose 45. Muchiitiko chedu, tinotarisa pamakirasi maviri: 9 uye 42, iyo inosanganisira software uye kukura kwayo.

Tarisa muRussia database. FIPS ndiyo Federal Institute of Industrial Property. FIPS inochengetedza patent data mabhangi. Enda ku hurongwa hwekutsvaga ruzivo, isa zita uye tarisa kana riripo. Iyi sisitimu inobhadharwa, asi kune zvakare zviwanikwa zvemahara zvine yakazara dhatabhesi, semuenzaniso, Online Patent. Chekutanga, tarisa kuperetera kwakananga, wozotarisa zvakasiyana-siyana zvakafanana mukunzwika uye zvinoreva. Kana ukafunga kutumidza chigadzirwa LUNI, saka unofanirwa kutsvaga LUNI, LUNY, LOONI, LOONY, nezvimwe.

Kana zita rakafanana rawanikwa, tarisa iro ICGS kirasi. Kana isingaenderane neyako, unogona kuitora. Kana ichienderana, hazvizogone kunyoresa chiratidzo pane zvakajairika, chete nemvumo yeazvino muridzi wekodzero. Asi nei uchida matambudziko akadaro?

Tarisa mudura repasi rose. Zviratidzo zvakanyoreswa neWorld Intellectual Property Organisation - WIPO. Enda ku WIPO webhusaiti uye ita zvakafanana: isa zita, tarisa makirasi eICGS. Wotarisa makonzonendi nemamwe mazwi akafanana.

Sarudza

Zvino iwe unofanirwa kuyera zvakanakira uye zvakaipira zvechinzvimbo chega chega pane pfupiso. Pakarepo cheka izvo zvisina kukodzera kunyoreswa sezviratidzo zvekutengesa. Kuzvishandisa injodzi huru kune chigadzirwa, kambani, kana sevhisi. Wobva wafungidzira mutengo wekutenga madomasi uye ongorora mhinduro dzekutsvaga zvakare. Zvibvunzewo mibvunzo miviri mikuru:

1. Pane ngano here, nyaya, chinhu chiri kuseri kwezita iri chinogona kushandiswa mukushambadzira? Kana hongu, zvinozoita kuti hupenyu huve nyore kune brand. Uye newe. Uye kunyange vatengi vako.
2. Wakasununguka here nezita iri? Edza kugara nayo kwemazuva akati wandei, zvitaure, zvifungidzire mumamiriro akasiyana. Ndakapa mhinduro dzetsigiro yehunyanzvi, mibvunzo yemushandisi, mharidzo dzekusimudzira bhizinesi uye kuratidzwa.

Isu tinosangana nechikwata toita sarudzo. Kana iwe usingakwanisi kusarudza pakati pezviviri, dana vhoti pakati pevashandi vako kana, kana iwe uchinzwa wakashinga, vatengi vako.

Chii chinotevera

Kana iwe uchifunga kuti ndipo panoperera zvese, ndinokurumidza kukuodza moyo. Zvese zviri kutanga, zvimwe zvichauya:

1. Tenga domains. Pamusoro peaya akajairwa, zvingave zvakakosha kutenga zvakanyanya kubudirira thematic edzedzero.
2. Gadzira logo uye kuzivikanwa kwekambani (hatikurudzire kuyedza ruoko rwako pano).
3. Kunyoresa trademark (hazvina kudikanwa), izvi zvinotora rinenge gore muRussian Federation chete. Kuti utange, haufanire kumirira kusvika pakupera kwemaitiro acho; zvakakosha kuti uve nezuva rekugamuchira chikumbiro chekunyoresa.
4. Uye chinhu chakanyanya kuoma kuzivisa vashandi, vazvino uye vangangove vatengi, uye vanobatana nezve rebranding.

Takawanei?

Uye zvino pamusoro pemigumisiro. Isu takadaidza iyo nyowani nyowani Vepp (yaive ISPmanager, rangarira?).
Zita idzva rinoenderana ne "web" uye "app" - zvataida. Logo kuvandudza uye dhizaini Vepp webhusaiti taivimba vakomana kubva kuPinkman studio. Tarisai zvakabva pazviri.

Vashandisi vakanyoresa chete ndivo vanogona kutora chikamu muongororo. Nyorera mu, Munogamuchirwa.

Unofungei nezvezita idzva uye kuzivikanwa kwekambani?

• ISPmanager inonzwika kudada. Enda kuchikoro chekare!

• Zvakanaka, zvakabuda zvakanaka. Ndinofarira!

74 vashandisi vakavhota. 18 vashandisi vakaramba.

Source: www.habr.com