Fungidzira kuti uri muzvinabhizimusi ari kusimukira achangobva kugadzira webhusaiti uye nharembozha (semuenzaniso, yechitoro chedonut). Iwe unoda kubatanidza mushandisi analytics nediki bhajeti, asi hauzive sei. Munhu wese akatenderedza anoshandisa Mixpanel, Facebook analytics, Yandex.Metrica nemamwe masisitimu, asi hazvisi pachena kuti chii chekusarudza uye mashandisiro.
Chii chinonzi analytics system?
Chekutanga pane zvese, zvinofanirwa kutaurwa kuti mushandisi analytics system haisi sisitimu yekuongorora matanda ebasa racho pacharo. Kuongorora maitirwo anoita sevhisi kunotarisa kugadzikana uye kuita, uye kunoitwa zvakasiyana nevagadziri. Mushandisi analytics anogadzirwa kuti adzidze maitiro emushandisi: ndeapi zviito zvaanoita, kangani, maitiro aanoita kusunda zviziviso kana zvimwe zviitiko mubasa. Pasi rose, mushandisi analytics ane nzira mbiri: nharembozha uye webhu analytics. Zvisinei nekusiyana kwakasiyana uye kugona kwewebhu uye masevhisi enhare, kushanda neiyo analytics system mumativi ese kwakafanana.
Sei izvi zvichidiwa?
Mushandisi analytics inodiwa:
- kutarisa zvinoitika kana uchishandisa sevhisi;
- kushandura zvirimo uye kunzwisisa kwekusimudzira, ndeapi maficha ekuwedzera / kubvisa;
- kuti uwane izvo vashandisi vasingadi uye uchinje.
Sei kushanda?
Kuti udzidze maitiro emushandisi, unofanirwa kuunganidza nhoroondo yemaitiro aya. Asi chii chaizvo kuunganidza? Mubvunzo uyu unosvika ku70% yekuoma kwebasa rose. Nhengo zhinji dzechikwata chechigadzirwa dzinofanirwa kupindura mubvunzo uyu pamwechete: maneja wechigadzirwa, vanogadzira mapurogiramu, vanoongorora. Chero kukanganisa padanho iri kunodhura: haugone kuunganidza zvaunoda, uye unogona kuunganidza chimwe chinhu chisingakubvumidze kuti utore mhedzisiro ine musoro.
Paunenge uchinge wasarudza zvekuunganidza, iwe unofanirwa kufunga nezve magadzirirwo ekuti ungaitora sei. Chinhu chikuru icho analytical systems inoshanda nacho chiitiko. Chiitiko tsananguro yezvakaitika iyo inotumirwa kune analytics system mukupindura kune chiito chemushandisi. Kazhinji, pane chimwe nechimwe chezviito zvakasarudzwa zvekutevera munhanho yapfuura, chiitiko chinotaridzika sepasuru yeJSON ine minda inotsanangura chiito chakatorwa.
Ndeupi rudzi rweJSON package iyi?
Iyo JSON package ifaira remavara rinotsanangura zvakaitika. Semuenzaniso, JSON packet inogona kunge iine ruzivo rwekuti mushandisi Mary akaita Yekutanga mutambo chiitiko na23:00 musi wa15 Mbudzi. Nzira yekutsanangura sei chiito chega chega? Semuenzaniso, mushandisi anodzvanya bhatani. Ndezvipi zvinhu zvinoda kuunganidzwa panguva ino? Iwo akakamurwa kuva marudzi maviri:
- super properties - zvivakwa zvine hunhu hwezviitiko zvese zvinogara zviripo. Ino inguva, mudziyo ID, API vhezheni, analytics vhezheni, OS vhezheni;
- chiitiko chaicho zvivakwa - izvi zvivakwa zvinopokana uye dambudziko guru nderekuti ungazvisarudza sei. Semuenzaniso, kune bhatani rekuti "tenga mari" mumutambo, zvivakwa zvakadaro zvichave "mangani emari akatengwa nemushandisi", "marii mari".
Muenzaniso wepasuru yeJSON musevhisi yekudzidza mutauro:
Asi wadii kungounganidza zvese?
Nekuti zviitiko zvese zvinogadzirwa nemaoko. Analytics masisitimu haana "sevha zvese" bhatani (uye izvo zvingave zvisina maturo). Izvo chete zviito kubva kune sevhisi logic izvo zvinonakidza kune chimwe chikamu chechikwata zvinounganidzwa. Kunyangwe kune yega yega bhatani kana hwindo, hazvisi zvese zviitiko zvinowanzofarirwa. Kune maitiro akareba (akadai seyero yemutambo), chete kutanga uye kuguma kungave kwakakosha. Zvinoitika pakati zvingasasangana.
Sezvo mutemo, sevhisi logic inosanganisira zvinhu - masangano. Izvi zvinogona kuva "coin" sangano kana "level" sangano. Naizvozvo, unogona kunyora zviitiko kubva kumasangano, matunhu avo uye zviito. Mienzaniso: "nhanho yakatanga", "danho rakapera", "danho rakapera, chikonzero - kudyiwa neshato". Zvinokurudzirwa kuti masangano ese anogona "kuvhurwa" avharwe kuitira kuti asatyore pfungwa uye kuti asaomese rimwe basa neanalytics.
Zviitiko zvingani zviripo muhurongwa hwakaoma?
Masisitimu akaomarara anogona kugadzirisa mazana ezviitiko, izvo zvakaunganidzwa kubva kune vese vatengi (chigadzirwa mamaneja, programmers, analyst) uye nekungwarira (!) Yakapinda mutafura, uyezve mune sevhisi logic. Kugadzirira zviitiko ibasa rakakura rakasiyana-siyana rinoda kuti munhu wese anzwisise zvinofanirwa kuunganidzwa, kuterera uye kurongeka.
Chii chinotevera?
Ngatitii tinouya nezviitiko zvese zvinonakidza. Yasvika nguva yekuaunganidza. Kuti uite izvi, unofanirwa kubatanidza analytics yevatengi. Enda kuGoogle utsvage nharembozha (kana sarudza kubva kune vanozivikanwa: , , , , , ) Isu tinotora iyo SDK kubva pawebhusaiti toivaka mukodhi yebasa redu (saka zita rekuti "mutengi" - nekuti SDK yakavakirwa mumutengi).
Uye kupi kuunganidza zviitiko?
Ese mapakeji eJSON anozogadzirwa anoda kuchengetwa kumwe kunhu. Vachaendeswa kupi uye vachaungana kupi? Panyaya yemutengi analytical system, iyo pachayo ndiyo inokonzera izvi. Hatizive kuti mapakeji edu eJSON ari kupi, kuchengeterwa kwavo, vangani, kana kuti anochengetwa sei ipapo. Iyo yese yekuunganidza maitiro inoitwa nehurongwa uye haina basa kwatiri. Mune sevhisi yekuongorora, tinowana mukana kune yako account, kwatinoona mhedzisiro yekugadzirisa iyo yekutanga maitiro data. Tevere, vaongorori vanoshanda nezvavanoona muakaundi yavo yega.
Mumavhezheni emahara, iyo mbishi data kazhinji haigone kurodha. Iyo inodhura shanduro ine maitiro akadaro.
Zvinotora nguva yakareba sei kubatanidza?
Iyo yakapfava analytics inogona kubatanidzwa muawa: ichave App Metrika, iyo inoratidza zviri nyore zvinhu pasina kuongorora zviitiko zvetsika. Nguva inodiwa kugadzirisa hurongwa hwakaoma hunoenderana nezviitiko zvakasarudzwa. Matambudziko anomuka anoda imwe kuvandudzwa:
- Pane mutsara wezviitiko here? Semuenzaniso, kugadzirisa sei kuti chimwe chiitiko hachigoni kuuya pamberi pechimwe?
- Chii chekuita kana mushandisi akachinja nguva? Yakachinja nguva nzvimbo?
- Chii chekuita kana pasina Internet?
Paavhareji, unogona kuseta Mixpanel mumazuva mashoma. Kana nhamba huru yezviitiko chaizvo zvakarongwa kuunganidzwa, zvinogona kutora vhiki.
Nzira yekusarudza kuti ndeipi yandinoda?
General manhamba anoshanda zvakanaka mune ese ekuongorora masisitimu. Yakanyatsokodzera vatengesi uye vanhu vanotengesa: iwe unogona kuona kuchengetwa, kuti vashandisi vakapedza nguva yakareba sei mukushandisa, ese akakosha epamusoro-level metrics. Kune peji rakareruka rekumhara, Yandex metrics ichave yakakwana.
Kana zvasvika kune zvisiri-standard mabasa, sarudzo inoenderana nebasa rako, analytical mabasa uye zviitiko zvinoda kugadziriswa kuti zvigadziriswe.
- MuMixpanel, semuenzaniso, unogona kumhanyisa A/B bvunzo. Kuzviita sei? Iwe unogadzira kuyedza umo kuchave neakati wandei masampuli uye sarudza (iwe unopa vakadaro nevakadaro kuA, vamwe kuna B). Kuna A bhatani richange rakasvibira, kuna B richava rebhuruu. Sezvo Mixpanel inounganidza data yose, inogona kuwana id idhi yemushandisi wega wega kubva kuA uye B. Mukodhi yebasa, uchishandisa SDK, tweaks inogadzirwa - idzi inzvimbo iyo chimwe chinhu chinogona kuchinja pakuedza. Tevere, kune mumwe nemumwe mushandisi, kukosha (kwedu, iyo ruvara rwebhatani) inodhonzwa kubva kuMixpanel. Kana pasina kubatana kweInternet, sarudzo yakasarudzika ichasarudzwa.
- Kazhinji haudi kungochengeta uye kudzidza zviitiko, asiwo kuunganidza vashandisi. Mixpanel inoita izvi otomatiki, muVashandisi tebhu. Ikoko iwe unogona kuona ese echigarire mushandisi data (zita, email, facebook mbiri) uye mushandisi nhoroondo yelogi. Unogona kutarisa data remushandisi sehuwandu: Shato yakadya ka100, ikatenga maruva matatu. Mune mamwe masisitimu, kuunganidzwa nemushandisi kunogona kutorwa.
- Chii chikuru kutonhora ? Inobatanidza mushanyi webasa ne Facebook profile yake. Naizvozvo, iwe unogona kutsvaga vateereri vako, uye zvakanyanya kukosha, wobva waishandura kuita vateereri vekushambadzira. Semuenzaniso, kana ndakashanyira saiti kamwe chete, uye muridzi wayo akabatidza kushambadzira (autofillable vateereri muFacebook analytics) kune vashanyi, ipapo mune ramangwana ndichaona kushambadzira kwesaiti ino paFacebook. Kune muridzi wesaiti, izvi zvinoshanda zviri nyore uye zviri nyore; iwe unongoda kurangarira kuisa chivharo chemazuva ese pane yako yekushambadzira bhajeti. Izvo zvakashata zve Facebook analytics ndezvekuti haina kunyanya nyore: saiti yacho yakaoma, hainzwisisike nekukurumidza, uye haishande nekukurumidza.
Chinenge hapana chinoda kuitwa uye zvese zvinoshanda! Zvichida pane zvimwe zvakaderera?
Hongu, uye chimwe chazvo ndechokuti kazhinji inodhura. Kuti utange ungangoita $50k pamwedzi. Asi panewo sarudzo dzemahara. Yandex App Metrica ndeyemahara uye yakakodzera kune yakanyanya kukosha metrics.
Zvisinei, kana mhinduro yacho isingadhuri, saka analytics haizove yakatsanangurwa: iwe uchakwanisa kuona rudzi rwechigadzirwa, OS, asi kwete zviitiko zvakananga, uye iwe haugoni kugadzira funnels. Mixpanel inogona kuita makumi mashanu emadhora pagore (semuenzaniso, application naOm Nom inogona kudya yakawanda kudaro). Kazhinji, kuwana data kunowanzoitika kune ese. Iwe hauuye nemamodheru ako uye woatanga. Kubhadhara kunowanzoitwa pamwedzi / nguva nenguva.
Vamwe here?
Asi chakanyanya kushata ndechekuti kunyange Mixpanel inoona mavhoriyamu edata arimo mune inoshanda nharembozha seyekufungidzira (yakataurwa pachena zvakananga muzvinyorwa). Kana iwe ukaenzanisa mibairo ne server analytics, kukosha kunosiyana. (Verenga nezve maitiro ekugadzira yako wega server analytics mune yedu inotevera chinyorwa!)
Iko kusakosha kukuru kweanenge ese ekuongorora masisitimu ndeyekuti ivo vanodzikamisa kupinda kune mbishi matanda. Saka, kumhanyisa yako modhi pane zvinoita kunge yako data haishande. Semuenzaniso, kana iwe ukatarisa mafunnels muMixpanel, unogona chete kuverenga avhareji yenguva pakati pematanho. Mamwe mametric akaomesesa, semuenzaniso, nguva yepakati kana muzana, haigone kuverengerwa.
Zvakare, kugona kuita zvakaomesesa aggregations uye segmentations kazhinji kunoshaikwa. Semuenzaniso, boka rinonyengera rinotenga "kubatanidza vashandisi vakazvarwa muna 1990 uye vakatenga anokwana makumi mashanu emadhora ega ega" anogona kunge asiri kuwanikwa.
Facebook Analytics ine interface yakaoma kwazvo uye inononoka.
Ko kana ndikabatidza masisitimu ese kamwechete?
Pfungwa yakanaka! Zvinowanzoitika kuti masisitimu akasiyana anoburitsa mhedzisiro dzakasiyana. Nhamba dzakasiyana. Mukuwedzera, vamwe vane basa rimwe chete, vamwe vane rimwe, uye vamwe vakasununguka.
Uye zvakare, akati wandei masisitimu anogona kuvhurwa akafanana pakuyedzwa: semuenzaniso, kujairana neiyo nyowani nyowani uye zvishoma nezvishoma uchinje kwairi. Sezviri mubhizinesi ripi neripi, pano iwe unofanirwa kuziva nguva yekumira uye kubatanidza analytics kusvika padanho zvekuti iwe unokwanisa kuichengeta (uye izvo hazvizonoke kubatanidza yako network).
Isu takabatanidza zvese, uye ndokuburitsa zvinhu zvitsva, maitiro ekuwedzera zviitiko?
Zvakangofanana kana uchibatanidza analytics kubva kutanga: unganidza tsananguro yezviitiko zvinodikanwa uye shandisa iyo SDK kuiisa mukodhi yemutengi.
Ndinovimba kuti mhinduro dzemibvunzo inowanzo bvunzwa dzichabatsira kwauri. Kana vakakubatsira kuti unzwisise kuti mutengi-parutivi analytics haana kukodzera application yako, tinokurudzira kuyedza yako server-side analytics. Ini ndichataura nezvazvo muchikamu chinotevera, uye ipapo ini ndichataura nezve maitiro ekuita izvi muprojekiti yako.
Vashandisi vakanyoresa chete ndivo vanogona kutora chikamu muongororo. , Munogamuchirwa.
Ndeapi vatengi analytics masisitimu aunoshandisa?
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Mixpanel
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Facebook Analytics
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Google Analytics
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Yandex Metrica
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Vamwe
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Nehurongwa hwako
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Hapana
33 vashandisi vakavhota. 15 vashandisi vakaramba.
Source: www.habr.com