Vakasvika pakukurukura nezve mukana wekuti vatyairi veUPS vatarise munhu anofungidzirwa. Ngatitarisei zvino kana izvo zvataurwa pasiraidhi zviri pamutemo?
Hezvino izvo FTC inotaura kana yakabvunzwa, "Ndinofanira kudzorera here kana kubhadhara chimwe chinhu chandisina kumborayira?" - "Aihwa. Kana ukagamuchira chinhu chausina kuodha, une kodzero yepamutemo chokuchigamuchira sechipo chepachena. Izvi zvinonzwika sezvakanaka here? Izvi ndinogeza maoko angu nekuti handina kungwara kutaura nyaya dzakadai.
Asi chinonakidza ndechekuti tinoona maitiro ekuti tinoshandisa tekinoroji shoma, mari yakawanda yatinoita.
Affiliate Internet Fraud
Jeremy Grossman: zvakaoma chaizvo kunzwisisa, asi unogona kuita nhamba nhanhatu yemari nenzira iyi. Saka, nyaya dzese dzawakanzwa dzine hukama chaihwo uye unogona kuverenga nezvazvo zvese zvakadzama. Imwe yemhando dzinonakidza dzekubiridzira kweInternet ndeye affiliate fraud. Zvitoro zvepamhepo nevashambadziri vanoshandisa affiliate network kukwezva traffic uye vashandisi kune yavo saiti mukutsinhana nechikamu chepurofiti yakagamuchirwa kubva pane izvi.
Ndiri kuzotaura nezvechimwe chinhu icho vanhu vazhinji vave vachiziva nezvacho kwemakore, asi ini handina kukwanisa kuwana imwe ratidziro yeruzhinji inoratidza kurasikirwa kwakakura kwerudzi urwu rwechitsotsi. Sekuziva kwangu, pakanga pasina mhosva, pasina kuferefetwa kwemhosva. Ndakataura nevashambadziri vekugadzira, ndakataura nevehukama network vakomana, ndakataura neBlack Cats - vese vanotenda kuti scammers vakaita mari yakawanda kubva kune vanobatana.
Ndokumbira utore shoko rangu uye uongorore basa rechikoro randaita panyaya idzi dzakananga. Vanyengeri vanozvishandisa kugadzira 5-6-manhamba, uye dzimwe nguva nhamba nomwe pamwedzi, vachishandisa nzira dzakakosha. Pane vanhu vari mukamuri ino vanogona kutarisa izvi kana vasina kusungwa nechibvumirano chekuvanzika. Saka ndava kukuratidza kuti zvinoshanda sei. Kune vatambi vakati wandei vari muchirongwa ichi. Iwe uchaona izvo zvinotevera chizvarwa chakabatana "mutambo" zvese nezve.
Mutambo uyu unosanganisira mutengesi ane webhusaiti kana chigadzirwa uye anobhadhara vanobatana makomisheni ekudzvanya kwevashandisi, maakaundi akagadzirwa, kutenga kwakaitwa, zvichingodaro. Iwe unobhadhara wakabatana nenyaya yekuti mumwe munhu anoshanyira webhusaiti yake, anodzvanya pane chinongedzo, anoenda kune webhusaiti yemutengesi wako uye anotenga chimwe chinhu ipapo.
Mutambi anotevera ndiye akabatana, anogamuchira mari nenzira yemutengo pakudzvanya (CPC) kana nenzira yemakomisheni (CPA) yekudzosera vatengi kune webhusaiti yemutengesi.
Makomisheni anoreva kuti semhedzisiro yezviitwa zvemumwe wake, mutengi akatenga pane webhusaiti yemutengesi.
Mutengi ndiye munhu anotenga kana kunyorera kumasheya emutengesi.
Affiliate network inopa matekinoroji anobatanidza uye anoteedzera zviitiko zvemutengesi, shamwari uye mutengi. Ivo "vanonamira" vese vatambi pamwe chete uye vanova nechokwadi chekudyidzana kwavo.
Zvinogona kutora iwe mazuva mashoma kana mavhiki akati wandei kuti uone kuti zvese zvinoshanda sei, asi hapana tekinoroji yakaoma inobatanidzwa. Affiliate network uye affiliate zvirongwa zvinofukidza ese marudzi ekutengeserana uye ese misika. Google, EBay, Amazon vanazvo, zvavanofarira sevamiriri vekomisheni vanopindirana, vari kwese kwese uye havashaye mari. Ndine chokwadi chekuti unoziva kuti kunyangwe traffic kubva kubhurogi rako inogona kugadzira mazana emadhora mupurofiti mwedzi wega wega, saka chirongwa ichi chichava nyore kwauri kuti unzwisise.
Aya ndiwo mashandiro anoita system. Iwe unobatana nediki saiti, kana yemagetsi bulletin board, hazvina basa, iwe unosaina chirongwa chekubatana uye unogamuchira yakakosha chinongedzo chaunoisa pane yako Internet peji. Zvinoita seizvi:
<a href=”http://AffiliateNetwork/p? program=50&affiliate_id=100/”>really cool product!</a>Izvi zvinoratidza iyo chaiyo affiliate chirongwa, yako yakabatana ID, mune iyi kesi i100, uye zita rechigadzirwa chiri kutengeswa. Uye kana mumwe munhu akadzvanya pane iyi link, bhurawuza inomudzosera kune yakabatana network, inoisa yakakosha yekutevera makuki anomubatanidza kune yakabatana ID=100.
Set-Cookie: AffiliateID=100Uye inodzosera kune peji remutengesi. Kana mutengi akazotenga chimwe chigadzirwa mukati menguva X, inogona kuva zuva, awa, vhiki nhatu, chero yakabvumiranwa nenguva, uye panguva ino makuki anoramba aripo, ipapo affiliate anogamuchira komisheni yake.
Aya ndiwo maitiro anoita makambani akabatana anoita mabhiriyoni emadhora achishandisa anoshanda SEO tactics. Rega ndikupe muenzaniso. Siraidhi inotevera inoratidza risiti, ini ndichaikudza kuti ndikuratidze huwandu. Iyi icheki kubva kuGoogle ye $132. Zita rekupedzisira remurume uyu ndiSchumann, uye ane network yemawebhusaiti ekushambadzira. Iyi haisi mari yese, Google inobhadhara mari dzakadaro kamwe chete pamwedzi kana kamwe chete pamwedzi miviri.
Imwe cheki kubva kuGoogle, ndichaikudza uye uchaona kuti ndeye $901.
Ndobvunza mumwe munhu nezvetsika dzekuita mari seizvi? Runyararo muhoro... Cheki iyi inomiririra muripo wemwedzi miviri, nekuti cheki yapfuura yakarambwa nebhangi remugamuchiri nekuda kwekuti mari yekubhadhara yakakurisa.
Saka, takaona kuti mari yakadai inogona kuitwa, uye mari iyi iri kubviswa. Ungakunda sei chirongwa ichi? Tinogona kushandisa nzira inonzi Cookie-Stuffing. Iyi ipfungwa yakareruka yakaonekwa muna 2001-2002, uye iyi slide inoratidza kuti yakatarisa sei muna 2002. Ndichakuudza nyaya yekuonekwa kwayo.
Hapana chinhu chipfupi chepesky affiliate network yematemu ebasa chinoda kuti mushandisi anyanye kudzvanya chinongedzo kuitira kuti browser yavo itore yakabatana ID cookie.
Iwe unogona kurodha otomatiki iyi inowanzodzvanywa URL mune iyo mufananidzo sosi kana iframe tag. Muchiitiko ichi, panzvimbo yekubatanidza:
<a href=”http://AffiliateNetwork/p? program=50&affiliate_id=100/”>really cool product!</a>Unotora izvi:
<img src=”http://AffiliateNetwork/p?program=50&affiliate_id=100/”>Kana kuti:
<iframe src=”http://AffiliateNetwork/p?program=50&affiliate_id=100/”
width=”0” height=”0”></iframe>Uye kana mushandisi asvika pane peji rako, anozotora otomatiki kuki yakabatana. Panguva imwecheteyo, zvisinei nekuti anotenga chimwe chinhu mune ramangwana, iwe uchagamuchira makomisheni ako, kunyangwe iwe wakatungamira traffic kana kwete - hazvina basa.
Kwemakore mashoma apfuura, ichi chave chinhanho cheSEO vakomana vanoisa zvinhu zvakafanana pamabhodhi emeseji uye vanogadzira ese marudzi ezviitiko zvekumwe kumwe kuisa zvinongedzo zvavo. Vadyidzani vane hasha vakaziva kuti vaigona kuisa kodhi yavo chero paInternet, kwete panzvimbo yavo chete.
Pane iyi siraidhi iwe unogona kuona kuti ivo vane yavo Cookie-Stuffing zvirongwa zvinobatsira vashandisi kugadzira yavo "yakazara makuki." Uye haisi kuki imwe chete, unogona kurodha 20-30 affiliate ID panguva imwe chete, uye kana munhu angotenga chimwe chinhu, unobhadharwa.
Varume ava vakabva vaona kuti vaisafanira kuisa code iyi pamapeji avo. Vakasiya scripting-saiti uye vakatanga kutumira zvimedu zvavo zvidiki neHTML kodhi pamabhodhi emashoko, mabhuku evaenzi, uye masocial network.
Around 2005, vatengesi uye affiliate network vakafunga kuti chii chaiitika, vakatanga kuteedzera mareferenzi uye nekudzvanya-kuburikidza nemitengo, ndokutanga kudzinga vanofungirana. Semuenzaniso, vakacherekedza kuti mushandisi akadzvanya paMySpace saiti, asi saiti iyoyo yaive yemubatanidzwa wakasiyana zvachose pane uyo aigamuchira zviri pamutemo bhenefiti.
Vakomana ava vakawedzera kungwara uye muna 2007 rudzi rutsva rweCookie-Stuffing rwakabuda. Vashandi vakatanga kuisa kodhi yavo pamapeji eSSL. Zvinoenderana neHypertext Transfer Protocol RFC 2616, vatengi havafanire kusanganisira Referer header munda mune isina kuchengeteka HTTP chikumbiro kana peji rekutaura rakatamiswa kubva kune yakachengeteka protocol. Izvi zvinodaro nekuti haudi kuti ruzivo urwu rubvire kubva kudura rako.
Kubva pane izvi zviri pachena kuti chero Referer anotumirwa kune mumwe wake haaite trackable, saka vanonyanya kudyidzana vanozoona isina chinhu chinongedzo uye havazokwanisi kukudzinga nekuda kwayo. Iye zvino ma scammers ane mukana wekugadzira yavo "makuki akazadzwa" pasina mhosva. Ichokwadi, haisi yega yega browser inokutendera kuti uite izvi, asi kune dzimwe nzira dzakawanda dzekuita chinhu chimwe chete uchishandisa bhurawuza otomatiki refresh yeazvino peji meta-refresh, meta tags kana JavaScript.
Muna 2008, vakatanga kushandisa mamwe maturusi ane simba ekubira, senge DNS rebinding kurwisa, Gifar uye yakaipa Flash yemukati, inogona kuparadza zvachose mamodhi ekuchengetedza aripo. Zvinotora nguva kuti ufunge mashandisiro azvo nekuti ivo Cookie-Stuffing vakomana havasi kunyanya vatengesi vepamberi, vanongori vatengesi vane hasha vane ruzivo rushoma rwekodha.
Kutengesa semi-inosvikika ruzivo
Saka, takatarisa kuti tingawana sei 6-figure sums, uye zvino ngatiendei kune manomwe-nhamba. Tinoda mari yakawanda kuti tipfume kana kufa. Isu tichatarisa maitiro aungaita mari nekutengesa semi-inosvikika ruzivo. Bhizinesi Wire yaive yakakurumbira makore akati wandei apfuura uye ichiri kukosha, tinoona kuvapo kwayo pamasaiti mazhinji. Kune avo vasingazive, Bhizinesi Wire inopa sevhisi iyo vashandisi vakanyoreswa vesaiti vanogashira rukova rwekubuda-kusvika-zuva kuburitswa kubva kuzviuru zvemakambani. Kuburitswa kwenhau kunotumirwa kukambani iyi nemasangano akasiyana siyana, ayo dzimwe nguva ari pasi pekurambidzwa kwenguva pfupi kana zvirambidzo, saka ruzivo rwuri mumapepanhau aya runogona kukanganisa mutengo wemasheya.
Press kuburitswa mafaera anoiswa kuBusiness Wire web server asi haana kubatanidzwa kusvika embargo yasimudzwa. Nguva yese iyi, mapeji ewebhu anoburitswa akabatanidzwa kune webhusaiti huru, uye vashandisi vanoziviswa nezvavo nema URL akadai:
http://website/press_release/08/29/2007/00001.html http://website/press_release/08/29/2007/00002.html http://website/press_release/08/29/2007/00003.htmNekudaro, iwe uchiri pasi pe embargo, iwe unotumira inonakidza data pane saiti kuitira kuti kana embargo ichingosimudzwa, vashandisi vanobva vajairana nazvo. Aya ma link akanyorwa uye anotumirwa kune vashandisi kuburikidza neemail. Kana kurambidzwa kwapera, chinongedzo chinozoshanda uye chinotungamira mushandisi kune saiti iyo inoenderana nekuburitswa kwenhau inotumirwa. Usati wapa mukana kune peji rewebhu rekuburitsa, sisitimu inofanirwa kuona kuti mushandisi akapinzwa zviri pamutemo.
Ivo havatarise kana uine kodzero yekuona ruzivo urwu nguva isati yapera; iwe unongoda kupinda muhurongwa. Kusvika pari zvino zvinoita sezvisingakuvadzi, asi nekuda kwekuti hausi kuona chimwe chinhu hazvireve kuti hachipo.
Kambani yeEstonian yemari masevhisi Lohmus Haavel & Viisemann, asiri matsotsi zvachose, akawana kuti mapeji ewebhu ekuburitswa akapihwa mazita nenzira inofanotaurwa uye akatanga kufungidzira iwo maURL. Nepo zvinongedzo zvingave zvisati zviripo nekuti embargo iri kushanda, izvi hazvireve kuti hacker haagone kufungidzira zita refaira uye nekudaro kuwana mukana kwariri nguva isati yakwana. Iyi nzira yakashanda nekuti Cheki chekuchengetedza cheBusiness Wire chete ndechekuti mushandisi akapinzwa zviri pamutemo uye hapana chimwe.
Nokudaro, vaEstonian vakagamuchira ruzivo musika usati wavhara uye vakatengesa iyi data. Kusvikira iyo SEC yavatsvaga pasi nekumisa maakaundi avo, vakakwanisa kuwana madhora masere emamiriyoni kubva mukutengesa semi-anowanikwa ruzivo. Funga nezvazvo, zvese izvi zvakaitwa nevarume ava kutarisa kuti zvinongedzo zvakaita sei, edza kufungidzira maURL, uye vakaita mamirioni masere kubva pazviri. Kazhinji panguva ino ndinobvunza vateereri kana izvi zvichionekwa sezviri pamutemo kana zvisiri pamutemo, zvingave zvichionekwa sekutengeserana kana kwete. Asi pari zvino ndinoda kukwevera pfungwa dzako kune akaita izvi.
Usati waedza kupindura mibvunzo iyi, ndichakuratidza siraidhi inotevera. Izvi hazvina hukama zvakananga nehutsotsi hwepamhepo. Mumwe mutsotsi wekuUkraine akabira Thomson Financial, mupi wehungwaru hwebhizinesi, uye akaba data nezve kushushikana kwemari kweIMS Health maawa ruzivo rwusati rwasvika pamusika wemari. Hapana mubvunzo kuti ane mhosva yekubira.
Iyo hacker akaisa maodha ekutengesa muhuwandu hwe42 zviuru zvemadhora, achitamba mitengo isati yadonha. KuUkraine iyi imari hombe, saka hacker ainyatsoziva zvaaipinda mazviri. Kudonha kwakangoerekana kwaita mutengo wemasheya kwakamuunzira mari inosvika madhora mazana matatu ezviuru mupurofiti mukati memaawa mashoma. Kutsinhana kwakaburitsa "Red Flag", iyo SEC yakamisa mari, ichiona kuti chimwe chinhu chaive chisina kumira zvakanaka, ndokutanga kuferefeta. Nekudaro, Mutongi Naomi Reis Buchwald akati mari iyi haifanirwe kuvharwa nekuti "kuba nekutengesa" uye "kubira nekutengesa" zvipomerwa zvinonzi naDorozhko hazvityori mitemo yezvibatiso. Hacker anga asiri mushandi wekambani iyi, saka haana kutyora chero mitemo ine chekuita nekuburitswa kweruzivo rwemari yakavanzika.
Pepanhau reThe Times rakakurudzira kuti Dhipatimendi Rezvemitemo reUnited States rakangoona nyaya yacho senhando nemhaka yezvinetso zvokuita kuti zviremera zveUkraine zvibvume kushanda pamwe chete mukubata mupari wemhosva. Saka hacker iyi yakawana zviuru mazana matatu zvemadhora zviri nyore.
Zvino enzanisa izvi neyakapfuura nyaya apo vanhu vakaita mari nekungochinja maURL ezvekubatanidza mubrowser yavo uye kutengesa ruzivo rwekutengesa. Aya anonakidza chaizvo, asi kwete chete nzira dzekuita mari pane stock exchange.
Ngatifungei kuunganidza ruzivo rwekuita. Kazhinji, mushure mekutenga online, mutengi anogamuchira kodhi yekutevera yekuodha, inogona kutevedzana kana pseudo-inoteedzana uye inotaridzika seizvi:
3200411
3200412
3200413
Nayo unogona kuronda odha yako. Mapentester kana matsotsi anoedza kukambaira maURL kuti awane mukana wekuodha data, kazhinji iine ruzivo rwunozivikanwa nemunhu (PII):
http://foo/order_tracking?id=3200415
http://foo/order_tracking?id=3200416
http://foo/order_tracking?id=3200417Nekupuruzira nenhamba, vanowana mukana kune nhamba dzekadhi rechikwereti chemutengi, kero, mazita uye rumwe ruzivo rwemunhu. Nekudaro, isu hatifarire ruzivo rwemutengi, asi mune yekurongeka kodhi kodhi pachayo; isu tinofarira kungoziva chete.
Unyanzvi hwekudhirowa mhedziso
Funga nezve "Art of Inference." Kana iwe uchikwanisa kunyatso fungidzira kuti ingani "mirairo" iyo kambani iri kugadzirisa pakupera kwekota, saka, zvichibva pane zvakaitika kare, unogona kuona kana mamiriro ayo emari akanaka uye kuti mutengo wayo wemasheya uchachinja sei. Semuenzaniso, iwe wakarayira kana kutenga chimwe chinhu pakutanga kwekota, hazvina basa, uye wozoita urongwa hutsva pakupera kwekota. Zvichienderana nemusiyano wenhamba, munhu anogona kupedzisa kuti mangani maodha akagadziriswa nekambani panguva ino yenguva. Kana isu tiri kutaura nezve zviuru zvemirairo zvichipesana nezana rezviuru zvenguva imwechete yapfuura, unogona kufunga kuti kambani iri kuita zvisina kunaka.
Nekudaro, chokwadi ndechekuti kazhinji idzi nhamba dzekutevedzana dzinogona kuwanikwa pasina kunyatso kuzadzisa kurongeka kana kurongeka kunozokanzurwa. Ndinovimba kuti nhamba idzi hadzisi kuzoratidzwa chero zvakadaro uye kutevedzana kunoenderera nenhamba:
3200418
3200419
3200420
Nenzira iyi unoziva kuti unokwanisa kutevedzera maodha uye unogona kutanga kuunganidza ruzivo kubva kune saiti yavanotipa. Hatizivi kuti zviri pamutemo here kana kuti kwete, tinoziva chete kuti zvinogona kuitwa.
Saka, takatarisa kukanganisa kwakasiyana kwebhizinesi logic.
Trey Ford: vanorwisa ndivo vanamuzvinabhizimisi. Vanotarisira kudzoka pakudyara kwavo. Iyo yakawanda tekinoroji, iyo yakakura uye yakanyanya kuomarara kodhi, iyo yakawanda basa inoda kuitwa uye yakakura mukana wekubatwa. Asi kune nzira dzakawanda dzine pundutso dzekuita kurwisa pasina kuedza. Kurongeka kwebhizinesi ibhizinesi hombe, uye kune kukurudzira kukuru kune matsotsi kuti aribire. Kukanganisa kwebhizinesi ndiko kunonangwa zvakanyanya nematsotsi uye chinhu chisingaonekwe nekungomhanyisa scan kana kuita zvakajairwa kuyedza sechikamu chemhando yekusimbisa maitiro. Pane dambudziko repfungwa muQA rinonzi "confirmation bias" nokuti, sevanhu, tinoda kuziva kuti takarurama. Naizvozvo, zvinodikanwa kuita bvunzo mumamiriro ezvinhu chaiwo.
Izvo zvinodikanwa kuti uedze zvese uye munhu wese, nekuti hazvisi zvese zvinokanganisa zvinogona kuwonekwa padanho rekusimudzira nekuongorora kodhi, kana kunyangwe panguva yeQA. Saka iwe unofanirwa kupfuura nepakati pese bhizinesi maitiro uye kukudziridza ese matanho ekudzivirira. Zvakawanda zvinogona kudzidzwa kubva munhau nekuti mamwe marudzi ekurwisa anodzokororwa nekufamba kwenguva. Kana iwe ukamutswa humwe husiku neCPU spike, unogona kufunga kuti imwe hacker iri kuyedza zvakare kuteedzera pasi macoupons anoshanda edhisheni. Nzira chaiyo yekuziva rudzi rwekurwisa ndeyekuona kurwisa kunoshanda, nekuti kuzviziva zvichibva panhoroondo yelogi kuchave kwakaoma zvakanyanya.
Jeremy Grossman: saka hezvino zvatadzidza nhasi.
Kufungidzira iyo captcha inogona kukuwanisa iwe mana manhamba emadhora. Kubata masisitimu ekubhadhara epamhepo kunounza hacker shanu-nhamba purofiti. Kubhejera mabhangi kunogona kukuwanira iwe zvinopfuura zvishanu manhamba mupurofiti, kunyanya kana iwe ukazviita kanopfuura kamwe.
E-commerce scams ichakupa iwe nhamba nhanhatu yemari, nepo uchishandisa affiliate network inokupa iwe 5-6 manhamba kana kunyange manhamba manomwe. Kana iwe wakashinga zvakakwana, unogona kuedza kunyengedza musika wemasheya uye kuwana zvinopfuura zvinomwe-nhamba purofiti. Uye kushandisa nzira yeRSnake mumakwikwi eiyo akanakisa Chihuahua inongokosha mutengo!
Iwo masiraidhi matsva emharidzo iyi anogona kunge asina kusvika paCD, saka unogona kuadhawunirodha gare gare kubva pablog peji rangu. Pane musangano weOPSEC urikuuya munaGunyana wandichapinda, uye ndinofunga tichakwanisa kugadzira zvimwe zvinhu zvinotonhorera navo. Zvino, kana uine chero mibvunzo, takagadzirira kuipindura.
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