Iwe wakamboona: kana paine basa refu kumberi kana nzira yakaoma yechinangwa, kuverengera kwakanyanya kunopinda. Kutya kutanga kunyora zvinyorwa, kodeti, kutarisira hutano hwako, kudzidzira ... Chigumisiro chiri nyore uye chinogumbura zvinoshamisa: nguva inopfuura, asi hapana chinoshanduka, iwe hauna chawakaita neimwe nzira kuita kuti hupenyu hwako huve nyore. Pane imwe nguva inova kunyadziswa kwenguva yakarasika. Sezvo bhizinesi risiri rakazvimiririra "muviri", asi vanhu vakafanana, matambudziko ayo akafanana. Kuverengera chete uye kuverengera munharaunda yebhizinesi kwakafanana nerufu: vakwikwidzi vatove pano, vatengi vanoda sevhisi yakanaka, uye iwe unofanirwawo kugadzira nzvimbo yekuchengetedza mari kana imwe yepasirese kana yemuno coronavirus. Panzvimbo yekumisikidza sarudzo kusvika nguva dziri nani, zviri nani kuungana uye kutora matanho ekutanga ehupenyu huri nani izvozvi. Ipapo iwe uchave uri mberi: munhu wese achangotanga kupengenuka, uye iwe unenge watova nezvinangwa, akagadziridzwa mabhizinesi maitiro, uye anopomba-up vashandi. Ino inguva yakanakisa yekufambisa kwakabudirira, chinhu chikuru ndechekutanga.
Isu tiri kuita yedu makore mazhinji uye ruzivo runoratidza kuti kuita kunyangwe mubhizinesi diki idanho rakakomba rebasa iro sezviri pachena harina kukwana muvhiki, mwedzi, uye dzimwe nguva nguva yakareba. Nenzira, kana iwe wakavimbiswa kushandiswa muzuva, awa kana maminitsi gumi nemashanu, pfuura, nokuti varume ava havanzwisisi kuti chii chinonzi kuita. Saka, kuita kunotora zviwanikwa: vashandi vanopedza chikamu chenguva yavo yekushanda pakudzidziswa, inyanzvi yeIT kana maneja anotungamira akabatikana nezvinodiwa, zvigadziriso, kuongororwa kwedata, nezvimwe, zvese izvi zvinotora nguva. Uye zvinoshanduka kuva chinhu chinoshamisa kwazvo: panoratidzika kunge paine CRM, asi haipo zvachose. Nokudaro, nguva yekubhadhara yeprojekti inowedzera uye zvinotarisirwa zvakanyanya kuderedzwa. Zvakare, uku kuitiswa kuri kuenderera, uyezve kuvaka-up, vashandi vanogona kutanga kuramba iyo CRM system. Asi chaizvo, nei tichida chishandiso chatakatenga mwedzi mitanhatu yapfuura, asi haisati yaita chero chinhu?
Iri nderimwe rematambudziko makuru mukuita zvachose CRM yese uye mamwe mabhizinesi otomatiki masisitimu. Uye iye ane inoyevedza uye yakapusa mhinduro: tanga kushanda ipapo, pasina kumirira kuti mutengesi apedze basa rekupedzisira-chaiyo kana kuti zvipingamupinyi zvekupedzisira zvekupokana nekudzidziswa kuwira mumunhu wemuchengetedzo maneja Serafima Ivanovna.
Dzazvino akaiswa pane maneja workstations nekukurumidza (ringave gore kana desktop), zvinoenderana, iyo interface uye ese mabasa eiyo system anowanikwa nekukurumidza. Izvo zvinodikanwa kuita panguva imwe chete kudzidzisa, kuita mishumo, matemplate, kuita zvakanaka uye kushanda.
Chii chaungaite ipapo muCRM system?
Wana vatengi - hapana chakaoma pamusoro pekuwedzera makadhi evatengi ane data. Kana otomatiki data kutama kusingagoneke, mamaneja anogona kutanga kurova base yevatengi nemaoko avo, izvo zvinongozoziva ivo nehurongwa; kana zvichibvira (kazhinji pane nzira yekuita izvi) - kunyatsosimbisa kuti ruzivo pamusoro pevatengi vatsva uye kutengeserana kunopinda pakarepo muCRM, nzira dzekare dzinokanganwika kamwechete kwenguva dzose.
Gadzira mutengesi wekutengesa. Mamaneja emakambani anonyatsoziva kuti ndedzipi mhando dzekutengesa dzinoshandiswa uye kuti funnel inotaridzika sei munzvimbo yavo yebasa. Izvi zvinoreva kuti iwe unofanirwa kukurumidza kugadzira mafomu makuru eiyi rondedzero yekambani yako, kuaronga uye kuvaisa muCRM.
Chengetedza makarenda uye vanoronga. Kunyangwe iwe uine zvirongwa zviri kure zvekuti utange kushanda muCRM yako uye iwe uchida kuzviisa mukushanda zvatove mukushanda kwakazara nekugadzirisa uye mabhero uye muridzo, dzidzisa vashandi vako kumakarenda nevarongi. Aya maturusi akanakisa, ari nyore kuronga uye kuronga basa rechikwata chose, kutarisa kuwanda kwevashandi uye kuranga kwavo. Kana chiitiko chiri muchirongwa, pamwe neanenge 100% mukana maneja haazokanganwe nezvemusangano, kufona, kutumira magwaro, kana chimwe chiitiko chevatengi. Kubata nguva kwakadaro kwevashandi kuchakurumidza kukupa +100 kune mukurumbira webhizinesi rako.
Tanga kuzadza hwaro hweruzivo rwako. MaCRM mazhinji anozivikanwa ane chimwe chinhu senge hwaro hweruzivo, notepad, yakagovaniswa nzvimbo yekushandira, nezvimwe. Somuenzaniso, munyaya yedu Aya maforodha akarongeka ane kugona kugadzira zvigadziko zveruzivo mune yakavakirwa-mukati mameseji edhita. Vashandi vanogona kutanga kuzadza nheyo yezivo nezvinhu zvakatovapo kana kugovera mabasa uye kunyora mirairo mitsva, mitemo nemitemo. Chekutanga, izvi zvinorerutsa basa mukati mekambani, uye chechipiri, vashandi vatsva vanozokwanisa kuwana iyi dhatabhesi uye votanga kudzidziswa kubva pamaminetsi ekutanga ebasa mukambani, pasina kuvhiringidza vavanoshanda navo pane chero nyaya diki.
Kurukura nevatengi kuburikidza neCRM: tumira uye ugamuchire tsamba, ridza uye kurekodha mafoni, nezvimwe. Tsamba uye nharembozha muCRM masisitimu anomisikidzwa nekukurumidza (uye mune mamwe, semuenzaniso, Vanoshandawo zvakakwana mumativi ese - uku kutsvinya kwakashata), saka hapafanirwe kunge paine matambudziko pakutanga.
Mapoinzi akareruka kwazvo, pane akati wandei - kubva pakuona kwekutarisa, chero munhu ane komputa anogona kuzvibata. Asi kutanga kushanda navo kubva pazuva rekutanga kunopa simba rakasimba:
- vashandi vanojairana nenzvimbo itsva yekushanda nenzira yakagadzikana uye havazotyisidzirwe nezvinhu zvakaoma senge mabhizinesi maitiro kana kushanda nemishumo yakaremerwa;
- tsika yekushandisa CRM mubasa inoumbwa;
- pakarepo muitiro mubasa rekushanda unoderedzwa zvakanyanya;
- zvikanganiso zvakaitwa mumapoinzi aya haatombokoshese sisitimu uye haakwanise kutyora zvakanyanya chero chinhu, saka vashandi vanogona kupinda CRM nechivimbo uye vasingatyi;
- vashandisi vane nguva yekujaira iyo interface uye maficha ekushanda neiyi chaiyo system.
Zviito izvi "zvichajairira" vashandi kuCRM system uye kuenderera mberi kwekuita kwakawanda kunoenderera zvakanaka, uye mune dzimwe nzvimbo nekukurumidza. Zvakanaka, vatengi vanozoona mutsauko pabasa remaneja uye havatore mari kune vanokwikwidza.
Isa peni nepepa pamberi pemushandi wega wega
Oddly zvakakwana, izvi zvinhu zvinotonhorera kubatsira otomatiki kambani. Kumbira vashandi kuti vaite zvinhu zvishoma.
- Rekodha matambudziko ese uye mibvunzo inomuka uchishandisa iyo CRM system. Kunyange vakapusa, vanonyadzisa, vadiki. Yambiro kuti zvachose zvinhu zvose zvakakosha.
- Rondedzera pfungwa nepoint zviito zvikuru zvinodzokororwa cyclically mubasa, zvichiratidza vashandi vose vanobatanidzwa (kugadzirira kwezvikumbiro, kukwidziridzwa, kuongorora basa, kugadzirira mishumo, kutanga kubhadhara, nezvimwewo).
- Nyora kuti unganyatsoda kuita sei basa uye kudyidzana nemadhipatimendi.
Pepa rekutanga richabatsira kwauri panguva yekudzidziswa uye kugadzirira hwaro hweruzivo rweCRM system. Asi zvakasara zvichange zvichidikanwa kuita inotonhorera zvakanyanya panguva ino muCRM masisitimu (kwete munhu wese anayo, asi isu kuRegionSoft CRM zvirokwazvo tinayo) - kugadzira uye kugadzirisa maketani ezviito zvebasa uye mabhizinesi maitiro. Izvi zvichaita kuti kambani yako ive bhandi rekufambisa rekuita mari kuburikidza neakanakisa sevhisi yevatengi, iyo kunyangwe yekuzviparadzanisa nevamwe, Covid neiyo Great Depression haigone kumira, nekuti maitiro achakwanisa kuratidza zviito uye kuranga zvese zviri zviviri hofisi timu uye iri kure. .
Taura nezve CRM system
Kana iwe uri maneja, maneja wepamusoro, mukuru wedhipatimendi kana shiri yekutanga mukambani iri kuitwa CRM, tora kuitiswa mumaoko ako. Rega iyi ive imwe nyaya yekuisa software nyowani pamaPC ekare, asi chiitiko chauri kutaura nezvacho. Izvi zvinoreva kuti zvakakosha uye vashandi vanofanira kubhadhara zvakanyanya pazviri.
Maseti akati wandei ekubvunzurudza kwemukati anozofambisa kutorwa kwevashandi kweCRM. Tora nguva yekusangana nevaunoshanda navo uye vaunoshanda navo uye kurukura zvese zviri kuitika nekambani otomatiki.
- Ita musangano mukuru paunotaura nezvezvikonzero zvekushandisa CRM, zvinangwa, zvinangwa uye zvinotarisirwa. Tsanangura kuti sei uchikwezvwa nemhinduro yakasarudzwa uye zvaunotarisira kubva pakubatana pakati pevashandi vako neCRM system.
- Nyora tsamba kune wese munhu kana gadzira posvo pane yekambani portal, umo, mune hushamwari, isiri-yemufundisi toni, vaudze kuti kuitisa kuchaita sei, ndiani achakanganiswa, uye chii chaachape. Ichi hachisi chiito chisingadikanwi, nekuti vamwe vashandi vanonyanya kunetseka vanozokwanisa kutaura kune iyo tsamba kana kurekodha kakawanda uye kwete kunetsa vamwe nekunetsekana.
- Unganidza 3-5 yevashandi vakasimba vakagadzirira kushandiswa, kurukura nezvemabasa avo mukutsigira kuitwa kweCRM, vaite vaevhangeri uye vamiririri veCRM system pakati pevashandi. Nenzira, iwe unogona kubhadhara premium yeizvi.
- Unganidza 3-5 yevanonyanya kungwarira, mbwende, vashandi vane hasha uye kurukura zvavanotya nemibvunzo, ita chirongwa chedzidzo.
- Kana paine kumukira chaiko kuhurongwa hweCRM, tsvaga muvambi uye kurukura naye nyaya dzese dzinomuvhiringa nekumutyisa. Edza kuita muvengi, kana asiri mubatsiri mukupinza, saka ingangoita nyanzvi yekare-nguva.
Kana chirongwa cheCRM chikashandiswa kubva kumusoro, chinyararire, pasina tsananguro kana hurukuro yakavanzika, ichagamuchirwa zvakanyanya zvishoma, nekuti vashandi vanogona kuiona sechishandiso chekutonga, kutarisa uye kurangwa. Asi izvi hazvina kudaro. Uyezve, kutaurirana nevashandi (vashandisi veCRM vemangwana) kuchaita kuti kuita kuve kwakanyatso uye kwakakodzera bhizinesi rako.
Ichi chinyorwa, chichienzaniswa nezvakajairwa chibvumirano paCRM, chinoita sechiri nyore uye chakatojeka. Ini ndinongoda kubvunza: "Chii chiri kuitika?" Maiwe, izvi zvinenge zvisingamboitike. Zvese zvataurwa pano ndicho hwaro hwekuita kwakapfava uye kwepamusoro-soro kweCRM. A CRM system ichashandiswa nevanhu, kwete iri nyore kuvenga. Chenjerera kune idzi nguva - hapana chakakosha kupfuura zvinhu zvidiki. Uye, sezvamunoziva, kana uchienda musango, huni dzinowedzera.
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Isu tinoshandawo zvikuru kure: kuisa, kushandisa, chitima, tsigiro. Fonera kana kusiya chikumbiro - iyo online ratidziro ndeyemahara, yakadzama uye inonakidza.
Source: www.habr.com