Isu veboka reDentsu Aegis Network rekukurukurirana tinoita ongororo yegore negore Digital Society Index (DSI). Uku ndiko kutsvagisa kwedu kwepasirese munyika makumi maviri nembiri, kusanganisira Russia, nezvehupfumi hwedhijitari uye zvahunoita munharaunda.
Gore rino, hongu, isu hatina kukwanisa kufuratira COVID-19 uye takafunga kutarisa kuti denda rakakanganisa sei digitalization. Nekuda kweizvozvo, DSI 2020 yakaburitswa muzvikamu zviviri: yekutanga yakatsaurirwa kuti vanhu vakatanga sei kushandisa uye kuona tekinoroji vachipesana nemashure ezviitiko zvekoronavirus, chechipiri ndechekubatana kwavanoita nekuvanzika uye kuongorora huwandu hwekusagadzikana kwavo. Isu tinogovana mhedzisiro yetsvagiridzo yedu uye mafungidziro.
prehistory
Semumwe wevatambi vakuru vedhijitari uye tekinoroji inogonesa mabhureki, boka reDentsu Aegis Network rinotenda mukukosha kwekusimudzira hupfumi hwedhijitari kune vese (motto yedu hupfumi hwedhijitari kune vese). Kuti tiongorore mamiriro ayo aripo maererano nekusangana nezvido zvevanhu, mu2017, pasi rose, takatanga Digital Society Index (DSI) kudzidza.
Chidzidzo chekutanga chakaburitswa muna 2018. Mariri, isu kwenguva yekutanga takaongorora hupfumi hwedhijitari (paive nenyika gumi dzakadzidzwa uye zviuru makumi maviri vakapindura panguva iyoyo) kubva pakuona kwekuti vanhuwo zvavo vanobatanidzwa sei mumasevhisi edhijitari uye vane mafungiro akanaka kune nharaunda yedhijitari.
Ipapo Russia, kushamisika kwevanhuwo zvavo vakawanda, yakatora nzvimbo yechipiri muchiratidzo ichi! Kunyangwe yaive pazasi pegumi gumi mune mamwe ma paramita: dynamism (yakawanda sei iyo hupfumi hwedhijitari hunokanganisa hutano hwehuwandu hwevanhu), nhanho yekuwana dhijitari uye kuvimba. Chimwe chezvinhu zvinonakidza zvakawanikwa kubva pachidzidzo chekutanga ndechekuti vanhu vari kusimukira hupfumi vanonyanya kubatanidzwa mudhijitari kupfuura mune dzakasimukira.
Muna 2019, nekuda kwekuwedzera kwemuenzaniso kune nyika makumi maviri neina, Russia yakadonha kusvika pekupedzisira munzvimbo. Uye chidzidzo chacho pachacho chakaburitswa pasi pechinyorwa chinoti "Zvinodiwa Zvevanhu Munyika Yedhijitari", tarisiro yakachinjika yakanangana nekudzidza kugutsikana kwevanhu nehunyanzvi uye kuvimba kwedhijitari.
PaDSI 2019, takaona maitiro makuru epasirese - vanhu vari kutsvaga kudzosa kutonga kwedhijitari. Hedzino dzimwe nhamba dzinokonzera panyaya iyi:
44% yevanhu vakatora matanho ekudzikisa huwandu hwe data yavanogovana online
27% vakaisa ad blocking software
21% vanoshingairira kudzikisira nguva yavanopedza paInternet kana pamberi pechidzitiro che smartphone,
uye 14% vakadzima account yavo yesocial media.
2020: techlash kana techlove?
Ongororo yeDSI 2020 yakaitwa munaKurume-Kubvumbi 2020, iro raive pamusoro pedenda uye matanho ekudzivirira pasirese, pakati pevanhu zviuru makumi matatu nezviviri munyika makumi maviri nembiri, kusanganisira Russia.
Zvinoenderana nemhedzisiro yeongororo, takaona yakawedzera tekinoroji mukati medenda - iyi inguva pfupi yezviitiko zvemwedzi yapfuura, uye zvinokurudzira tariro huru. Panguva imwecheteyo, munguva refu kune kutyisidzira kwe techlash - mafungiro asina kunaka kune teknolojia iyo yakanzwa munyika yose mumakore achangopfuura.
Techlove:
- Zvichienzaniswa gore rakapera, vanhu vakatanga kushandisa digitaalinen masevhisi kakawanda: anenge matatu muzvina vakapindura munyika dzose (kupfuura 50% muRussia) akati iye zvino vari kuwedzera kushandisa kubhengi mabasa uye kutenga paIndaneti.
- 29% yevakapindura (pasirese uye muRussia) vakabvuma kuti yaive tekinoroji yakavabvumira kuti vasarasikirwa nemhuri, shamwari uye nekunze panguva yekuvharirwa. Nhamba imwecheteyo (pakati pevaRussia kune vakawanda vavo - vanenge 35%) vakacherechedza kuti masevhisi edhijitari akavabatsira kuzorora uye kuzorora, pamwe nekuwana hunyanzvi uye ruzivo.
- Vashandi vakatanga kushandisa hunyanzvi hwedhijitari kakawanda mubasa ravo (izvi zvaive zvakajairwa kweinenge hafu yevakapindura muna 2020 zvichipesana nechikamu chimwe muzvitatu muna 2018). Ichi chiratidzo chinogona kukanganiswa neshanduko huru kuenda kubasa kure.
- Vanhu vawedzera kuvimba mukugona tekinoroji kugadzirisa matambudziko emagariro, senge matambudziko eCCIDID-19 mune hutano uye dzimwe nzvimbo. Chikamu chevane tarisiro maererano nekukosha kwehunyanzvi munharaunda yakawedzera kusvika pa54% zvichienzaniswa ne45% muna 2019 (masimba akafanana muRussia).
Techlash:
- 57% yevanhu pasi rose (53% muRussia) vachiri kutenda kuti nhanho yekuchinja kwetekinoroji yakakurumidza (chiverengero chakaramba chisina kushanduka kubvira 2018). Nekuda kweizvozvo, ivo vanovavarira chiyero chedhijitari: inenge hafu yevakapindura (vese vari munyika uye munyika yedu) vanotarisira kugovera nguva ye "kuzorora" kubva kumagetsi.
- 35% yevanhu, segore rapfuura, cherechedza kukanganisa kwetekinoroji yedhijitari pahutano uye kugara zvakanaka. Pane musiyano unoonekwa pakati penyika panyaya iyi: kunetseka kukuru kunoratidzwa muChina (64%), nepo Russia (22 chete%) neHungary (20%) ine tariro. Pakati pezvimwe zvinhu, vakapindura vanoratidza kuti teknolojia inoita kuti vawedzere kunetseka, uye zvinova zvakaoma kwavari "kubvisa" kubva kudhijitari (13% munyika uye 9% muRussia).
- Chete 36% yenyika inotenda kuti matekinoroji matsva akadai sehungwaru hwekugadzira uye marobhoti achagadzira mabasa mune ramangwana. Vanhu vokuRussia vanonyanya kusava netariro panyaya iyi (pakati pavo 23%).
- Inenge hafu yeavo vakaongororwa, segore rapfuura, vane chivimbo chekuti matekinoroji edhijitari ari kuwedzera kusaenzana pakati pevapfumi nevarombo. Mafungiro evaRussia kune dambudziko iri zvakare anoramba asina kuchinja, asi munyika yedu 30% chete vanogovana maonero akafanana. Muenzaniso ndeyekushandiswa kweInternet nhare uye masevhisi edhijitari. Vakabvunzwa vanoyera kuvharwa uye kunaka kweInternet masevhisi akakwira zvakanyanya kupfuura kuwanikwa kwavo kune vanhu vese (ona girafu riri panotangira chinyorwa).
Kuvhiringidzwa kwekuvanzika
Saka, mhedzisiro yechikamu chekutanga inoratidza kuti denda rawedzera shanduko yedhijitari. Zvine musoro kuti nekukura kwebasa repamhepo, huwandu hwe data yakagovaniswa nevashandisi hwawedzera. Uye (muparadzi) varikunetsekana nazvo:
- Vasingasviki hafu yeavo vakaongororwa pasi rose (uye chete 19% muRussia, yakaderera mumisika yakaongororwa) vanotenda kuti makambani anodzivirira kuvanzika kwedata ravo rega.
- Vatengi 8 kubva pagumi, pasi rose uye munyika yedu, vakagadzirira kuramba masevhisi ekambani kana vakaona kuti data ravo rave richishandiswa zvisina kunaka.
Haasi munhu wese anotenda kuti zvinotenderwa kuti mabhizinesi ashandise huwandu hwakazara hwedata remunhu kuvandudza zvigadzirwa nemasevhisi avo. 45% pasi rose uye 44% muRussia vanobvuma kushandisa kunyange ruzivo rwekutanga, senge kero yeemail.
Pasi rose, 21% yevatengi vanoda kugovera data pamusoro pemapeji eInternet avanoona, uye 17% vanoda kugovera ruzivo kubva kumagariro evanhu. Sezvineiwo, maRussia akavhurika zvakanyanya kupa mukana kune yavo browser nhoroondo (25%). Panguva imwecheteyo, vanoona masocial network senzvimbo yakavanzika - chete 13% inoda kupa iyi data kune vechitatu mapato.
Kudonha uye kutyora kwekuvanzika kwave kuri kuparadza kukuru kwekuvimba mumakambani etekinoroji uye mapuratifomu kwegore rechipiri rakateedzana. Zvizhinji zvezvose, vanhu vanoda kuvimba nemasangano ehurumende kuchengetedza data ravo rega. Panguva imwecheteyo, hapana kana indasitiri imwe / nzvimbo yavanovimba nayo zvizere munyaya dzekuvanzika.
Maonero akaipa evanhu panyaya dzekuvanzika haaenderane nemaitiro avo chaiwo pamhepo. Uye izvi zvinopfuura paradoxical:
- Vanhu havana chokwadi nekushandiswa kwakanaka kwedata ravo, asi vari kuwedzera kugovana, vachishandisa masevhisi edhijitari zvakanyanya uye zvakanyanya.
- Vazhinji vashandisi havadi kugovera ruzivo rwemunhu, asi zviite zvakadaro (kazhinji usingazvizive).
- Vanhu vanoda kuti makambani avakumbire pachena mvumo yekushandisa data ravo, asi havaverenge zvibvumirano zvevashandisi.
- Vatengi vanotarisira personalization mune zvigadzirwa nemasevhisi, asi vanonyanya kungwarira kushambadzira kwemunhu.
- Vashandisi vaneshuviro yekuwanazve kutonga kwedhijitari, asi tenda kuti nekufamba kwenguva mabhenefiti emasevhisi edhijitari angangopfuura njodzi dzinogona kuitika.
- Tekinoroji dzekubatsira nzanga ndiyo inonyanya kudiwa nevatengi kune ramangwana.
Nezveramangwana
Sezvo kushandiswa kwezvigadzirwa zvedhijitari, senge zvebasa uye kuongororwa kwehutano, zvichiwedzera, huwandu hwe data remunhu hucharamba huchiwedzera, zvichisimudza kushushikana nezve kodzero uye sarudzo dzekudzivirira.
Isu tinoona akati wandei mamiriro ekuvandudzwa kwemamiriro ezvinhu - kubva pakusikwa kwevatongi vetsika uye akakosha manejimendi emakambani marongero (yepakati control) kune kudyidzana pakati pemakambani nevashandisi mukuita mari yedata remunhu (yemahara kune vese).
Tichitarisa 2-3 makore mune ramangwana, ingangoita hafu yevatengi vatakaongorora vanoda mabhenefiti emari mukutsinhana nedata ravo. Kusvika pari zvino, iyi ingangodaro futurology: mugore rapfuura, 1 chete muvashandisi gumi pasi rose vakatengesa yavo data. Kunyangwe muAustria chikamu chimwe muzvina chevakabvunzwa vakashuma nyaya dzakadai.
Chii chimwe chakakosha kune avo vanogadzira zvigadzirwa zvedhijitari uye masevhisi:
- 66% yevanhu vari munyika (49% muRussia) vanotarisira kuti makambani ashandise teknolojia kuitira kubatsira nzanga mumakore mashanu kusvika gumi anotevera.
- Chokutanga pane zvose, izvi zvine chokuita nekugadzirwa kwezvigadzirwa nemabasa anovandudza hutano uye hutano - zvinotarisirwa zvakadaro zvinogoverwa ne63% yevatengi pasi rose (52% muRussia).
- Zvisinei nekuti vatengi vane hanya nezvehutsika hwekushandisa matekinoroji matsva (semuenzaniso, kuzivikanwa kwechiso), ingangoita hafu yevakapindura pasi rese (52% muRussia) vanoda kubhadhara zvigadzirwa nemasevhisi vachishandisa Face-ID kana Touch-ID. zvirongwa.
Zviitiko zvine musoro zvichave zvinotarisisa bhizinesi rega rega, kwete panguva yedenda chete, asi mumakore gumi anotevera. Mukupindura kune zvitsva zvinodiwa, makambani anozofanira kubhadhara zvakanyanya kugadzira mhinduro dzemunhu dzinobatsira vanhu kuvandudza hupenyu hwavo, pane kungosimudzira chigadzirwa kana sevhisi. Zvakare nerutivi rwetsika rwekushandisa data ravo rega.
Source: www.habr.com