Zvakanaka CRM uye CRM. Zviri nyore pane zvaunofunga

Rangarira katuni yekare pamusoro pemvuu yaitya zvikuru majekiseni uye yakaguma yabatwa nechirwere chejaundice? Iyo yakanakisa uye inodzidzisa katuni yevana vanotya jekiseni rimwe chete, yakasiya kumashure kwezviitiko chokwadi chikuru: muchipatara, murwere ane jaundice anotanga carousel chaiyo yemajekiseni, zvese zviri zviviri intravenous jet, intravenous drip, uye intramuscular. Ndiko kuti, muchokwadi, mvuu yedu huru yakadzivisa imwe nguva isingafadzi uye yakagamuchira mukudzoka kwemavhiki mashoma ekutambudzwa (mukunzwisisa kwake). 

Wakambotarisa kumusoro kuti uone zvakare kuti chinyorwa chii uye kunzwisisa kuti yero mvuu ine chekuita nazvo here? Zvese zvakanaka, isu tine hutano (pamwe). Chokwadi ndechekuti maitiro eiyo katuni anoyeuchidza maitiro evatungamiriri vebhizinesi madiki vari kufunga nezvekushandisa CRM: "Eh, ndichambozvisiya kwekanguva, chero zvichaitika kwandiri!" Imwe nguva pane imwe nguva mune ramangwana neimwe nzira imwe nguva imwe nguva gare gare. " Zvichakadaro, zviratidzo zviri kukura, nguva iri kupera, uye tarisiro iri kudzima.

Zvakanaka CRM uye CRM. Zviri nyore pane zvaunofunga
Zvichiri kubva pakatuni "Pamusoro pemvuu yaitya majekiseni", vhezheni yeCRM

Mhoro bhizinesi diki

Saka, ngatimbofungidzira mamiriro akareruka: kune bhizinesi diki (mune chero munda, ingave IT, agency, kana kugadzirwa) uye mutungamiri wayo. Bhizinesi rinogara uye rinowana mari, maneja anogara achitemwa nemusoro nekuda kwezvinetso zvidiki zvisingaperi: vanhu vanotengesa vabva paruoko, vanogara vachikanganwa nezvevatengi, zvibvumirano hazvina kuvharwa, asi zvinonamira pahurukuro yekutanga, mapepa anotora zvakawanda. nguva. Uye zvinoita sekunge basa racho rinowedzera, asi neimwe nzira inonetsa. 

Inotakura njodzi dzipi?

  • Ngozi yekurasikirwa kwekutengeserana - nekuda kwemisangano yakakanganwa, mafoni uye tsamba, nekuda kwekunonoka mubasa kana invoicing, nezvimwe. Iwe unofanirwa kunzwisisa kuti munyika yeInternet ubiquitous, vangangove vatengi vachadzidza nezvematambudziko ako nebasa nekukurumidza kupfuura zvaunowanzo nyora kuburitswa kwenhau nezve chiitiko chinotevera mukambani (nenzira, kutambisa nguva).
  • Ngozi yevatengi vasina kuvimbika - vatengi varipo vanogona kuchinjika kumusasa wekusavimbika nekuda kwekusakwana kwemunhu kutaurirana, matambudziko nemamaneja, kana yakaderera yekupindura kumhanya kune zvikumbiro. Uye vakwikwidzi vari kutodhonza vatengi vakadaro neruoko. Uye yehomwe. 
  • Ngozi yekurasikirwa nechikamu che data kana iyo yese yevatengi base injodzi yakakomba kune inodhura asset. Nechimwe chikonzero, mabhizinesi madiki haana kudzidza kuverengera mutengo wedata uye vatengi base, mutengo wekukwezva nekuchengetedza, uye kukosha kwese kweiyo yekusangana. Asi kune vanoziva kuverenga nekutengesa zvese. Zvinonyanya kuitika kuti vashandi vako vachakutorera zvese base yako uye vatengi nekuenda kunoshandira vakwikwidzi vako. Pamusoro pezvo, data isina kurongeka uye isina kurongeka inogona kurasika zviri nyore pachayo, izvo zvinotonyanya kutsamwisa.
  • Ngozi yekutaura zvisirizvo uye sarudzo dzisiridzo. Iwe unomanikidzwa kutenda mishumo iyo vashandi vanokupa iwe, uye vanozviita nenzira dzakasiyana: vamwe nehana, vamwe pamabvi avo, vamwe kunze kwebhuruu, vamwe kunze kwese. Nokudaro, maonero emamiriro ezvinhu ndeepakati, uye zvisarudzo zvakaitwa pahwaro hwazvo hazvina kururama. 

Muenzaniso kubva muupenyu. Kambani yakagadzira zvigadzirwa zvemukaka, uye dhipatimendi revatengesi ndiro raive nebasa rekutengesa. Isu takanga tine usimbe hwekuunganidza data kubva kuzvitoro zvekutengesa, uye zvimwe zvezvitoro zvedu hazvina kana kuchengeta zvinyorwa. Vakadhirowa nhamba dzakaenzana, kushambadzira kwakatanga kukwidziridzwa mushure mekusimudzirwa, kwakachinja kurongedza. Cheni dzakakura dzakamira kutakura marudzi matatu ezvigadzirwa, uye zvichemo zvakamuka pamusoro pezviyero zvepamusoro. Izvi zvingadai zvakaenderera mberi kudai maneja wekugadzira akanga asina netsaona anzwa kubva kumutengesi pachitoro chiri pedyo negwenzi kuti zvinhu zvitatu izvi zvakanga zvamira kutengeswa zvachose. Takaita ongororo, ongororo, uye takaunganidza boka rekutarisa - zvakazoitika kuti chigadzirwa chemukwikwidzi chaive chepamusoro mumutengo uye mune zvinowedzerwa zvinonhuwirira (michero kuzadzwa). Takatenga "zvinonaka" kuzadza, kushandura tekinoroji, chimwe chigadzirwa chakamiswa - network yakatanga kutora chigadzirwa, vhoriyamu yekutengesa yakawedzera. Uyezve, mutengo wekuchinja kweruzivo rwokugadzira zvinhu unodhura chikamu chimwe muzvitatu chemari yekushambadzira kusimudzira "zvitunha."  

  • Bhizinesi-mukati-mu-bhizinesi njodzi chiratidzo chine njodzi mumabhizinesi madiki. Vashandi, vachishanda muchikwata chidiki, vanotenda kuti vakatofunga hunyengeri uye vakanyudzwa mune zvese zvakaomarara kuita bhizinesi uye vanotanga kuvaka kambani mukati mekambani yemushandirwi, semuenzaniso, kupedzisa zvibvumirano nevatengi zvakananga kana kupa mamwe masevhisi. kupfuura kambani. Izvi hazvingotore mari kubva kukambani, asi zvakare zvinogadzira vashandi vasingabatsiri zvachose: vanopedza inenge nguva yavo yese yekushanda pa "bhizinesi ravo." Nenzira, iyi ndiyo mamiriro akajairika muchikamu cheIT.

Pamwe chete, iyi ndiyo njodzi yekurasikirwa nemari - imwe neimwe yenjodzi inobvisa imwe chikamu chemari iyo kambani ingadai yakawana. Kana iwe ukawedzera kune izvi zvese njodzi yemukurumbira uye zviwanikwa zvakashandiswa mukukunda matambudziko, iwe unowana imwe mhando yemutoro usingatakurike zvachose kumabhizinesi madiki.

Zvakanaka CRM uye CRM. Zviri nyore pane zvaunofunga

Ndomubatsira sei?

Hazvina mhosva kuti chii chinoitika kwauri, pane nguva dzose nzira mbiri dzekubuda. Panyaya yekushanda bhizinesi diki, huwandu hwezvisarudzo hwakakura zvakanyanya.

Chiito chinogona kuitwa

zvakwakanakira

kutadza

Dissolve autocracy uye despotism mukambani

  • Kukurumidza kushandiswa kwechiyero.
  • Kurumidza kuita kukanganiswa - kwechinguva, vashandi "vachanyarara" uye votanga kushanda. 
  • Formally - hapana muripo.

  • Mhinduro isina kunaka.
  • Kuramwa mabasa kunogoneka nekuda kwekuchinja kwemamiriro ezvinhu.
  • Chiitiko chakaoma chepfungwa, kunyanya kana izvi zvisiri zvakajairika kwauri.
  • Short term impact.

Ita misa demotivation (kunyimwa mabhonasi, kudzingwa)

  • Chiyero chinoshanda uye chinodzivisa.
  • Kuchengetedza mari kwenguva pfupi.
  • Kuwedzera kujeka kwebasa.

  • Kudzingwa uye njodzi yezita munharaunda yekunze.
  • Ngozi yepamutemo (mhosva, kuongorora).
  • Kusavimbika kwevashandi.
  • Kuwedzera kwakasimba kwekutuka (kuvhara zvinhu zvako).

Shandisa mukati mekutonga masisitimu*

* chiyero chakaipisisa chaungafunga nezvacho

  • Kujeka kwezviito zvakawanda zvevashandi.
  • Kuwedzerwa kubatanidzwa kwevashandi mubasa.

Chiyero chose chimwechete chinoramba chichibvisa. Iyi nhanho yekusavimba nevashandi inokanganisa kambani uye, nekufamba kwenguva, ichatungamira kune vese kurasikirwa kwevashandi vanozviremekedza uye nekuenderera mberi kuedza "kubira" system. 

Bata mune micromanagement nguva dzose **

** chiyero chekutambudzika kwenguva pfupi

  • Kunyanya kutonga kwese mabasa.
  • Nguva dzemusangano uye zvinosungirwa.
  • Kuwedzera kutariswa kwevashandi.
  • Iko hakuna kutaurwa kunokurumidza kwakaipa maitiro.

  • Wese munhu ane mwero wepamusoro wekushushikana mukambani.
  • Nguva yese inopedzerwa pakuitazve mabasa uye kugara uchitarisisa.
  • Kunetsana kwakawanda muchikwata. 
  • Kudzikira kwekutanga kwevashandi.

Shandisa (uye shandisa!) CRM uye mamwe bhizinesi software

  • Maximum uye inconspicuous kutonga kwemabasa ose.
  • Client base accounting uye kuchengetedza data.
  • Chirevo chazvino uye chakarurama.
  • Automated maitiro.
  • Yakaderedzwa zviwanikwa mari yenguva dzose mabasa, nezvimwe.

  • Matambudziko mukuita uye kudzidzisa.
  • Pane nguva yekubhadhara.
  • Mhedzisiro yekushandiswa inononoka kwemwedzi 3-6.
  • Kupokana kubva kumapoka evashandi.
  • Mari inodhura yeprojekti.

Tanga neKPI system - key performance zviratidzo

  • Bvisa miganhu yebasa uye mabasa.
  • Mushandi wega wega anoziva zviratidziro zvavo.
  • Kujeka kwemaitiro ebasa.
  • Measurable yemhedzisiro.
  • Kuzvidzora kwakakwirira.

  • Hazvibvumirwi nevashandi.
  • Kana hurongwa husina kuenzana uye huchiitwa zvine hungwaru, mhedzisiro inozove yakaipa.
  • KPIs haina kukodzera kune vese vashandi.

Tanga nzira itsva dzekutaurirana: misangano yemaminetsi mashanu, misangano, misangano, zvirongwa zvepfungwa, nezvimwe.

  • Yakananga uye yakavhurika nhaurirano pakati pevashandi nemaneja.
  • General kuziva.
  • High speed yekuita sarudzo.
  • Chizvarwa chemafungiro asina mwero.
  • Mugariro wokuvimbana noushamwari.

Nguva yekushandisa.

Kudzikira kwemisangano kuita muitiro.

Skew yekutarisisa kune vashandi vanoshanda (asi kwete nguva dzose inonyanya kushanda).

Kuchinja maitiro zvachose:

  • suma nzira itsva dzekutaurirana
  • shandisa CRM
  • gadzira chivakwa tsika
  • shandisa KPIs

  • Rapid positive cumulative effect. 
  • Shanduko yakapinza yekukura kwakasimba.
  • "Kufamba" mukambani kuchasimbisa uye kubatanidza vashandi maererano nemusimboti we "kutendeuka kune zvirinani."   

  • Izvo zvinodikanwa kugovera nguva uye zviwanikwa zvekuvandudza, kuita, kuyedza shanduko.
  • Tinoda hurongwa hwepasi rose refactoring.
  • Zvechokwadi pachava nevanopikisa shanduko.

Iko hakuna chaiyo mhinduro chaiyo; kazhinji, musanganiswa weakawanda awo, ayo akakodzera kune imwe kambani, achaita. Nekudaro, pane zvinhu zvisingakuvadze chero shanduko: semuenzaniso, otomatiki yebasa rekushanda uye zviwanikwa manejimendi (CRM, ERP, chirongwa chekutonga hurongwa, tikiti system, nezvimwewo) kana kuita kweKPIs (inonzwisisika, inochinjika uye zvishoma nezvishoma). Takataura nezve KPIs zvakadzama pano ΠΈ pano, uye nezve CRM mukati 80 zvinyorwa πŸ™‚ Ngatitaurei muna '81, panguva ino nezve kuita kuti kuita kuve nyore sezvinobvira CRM masisitimu

CRM haisi piritsi yemashiripiti, asi chingori chishandiso

CRM system vatengesi vanofarira kutaura nezvekuti CRM inopeta sei kutengesa, inoderedza kudiwa kwevashandi nekota, uye inoita kuti vhudzi ripfave uye nyoro. Kwete, zvinhu hazvishande saizvozvo. Iwe unosarudza uye unotenga CRM system, tanga kuishandisa uye kuishandisa panguva imwe chete, dzidzisa vashandi, kukunda mafungiro asina kunaka uye maitiro, uye mushure memwedzi mitanhatu chete ndipo paunotanga kunzwa kufambira mberi. Asi uku kufambira mberi kwakadini! Saka, maererano neSalesforce tsvakurudzo uye analytics, mabhizinesi anoshandisa CRM software anoona kuwedzera kwe2% mukutengesa, kuwedzera kwe29% mukutengesa kwekutengesa, uye 34% kuwedzera kwekutengesa kutaridzika kwechokwadi. Nhamba idzi dzinotaridzika chaizvo kumakambani eRussia zvakare. Asi, ndinodzokorora, izvi hazvina kuitwa neCRM, asi nevashandi vekambani vakadzidza kushandisa CRM. 

Izvo CRM inogona kuita

  • CRM system inosanganisa angangoita ese masangano ebhizinesi papuratifomu imwe chete: mutengi uye transaction data, bhizinesi maitiro, kushuma, zvinyorwa, kuchengetedza kwemari, manejimendi ekuchengetedza, kuronga, runhare, nezvimwe. Nekudaro, haungotore tafura ine boka re data, asi yakabatana yakaoma chimiro kwaunogona kuburitsa chero data uye analytics chero nguva (semuenzaniso, mu RegionSoft CRM 100+ yakagadzirira-yakagadzirwa mishumo uye iwe unogona kugadzira akawanda ako sezvaunoda). 
  • CRM inovandudza hukama hwevatengi. Vashandi vako vanogara vachiziva kuti ndiani arikufona (kadhi rekambani rakasimudzwa), ona nhoroondo yakazara yemutengi, nekuda kwezviyeuchidzo uye zviziviso mune iyo interface, havakanganwe nezvemunhu mumwe chete, kurumidza kuisa maodha, buritsa invoice, uye bvisa. pasuru yemagwaro ekuvhara. Uye zvese izvi mune imwechete interface - zvirinani muRegionSoft CRM zvese zvinoitwa nenzira iyi.
  • CRM inonyoresa uye inochengeta ruzivo rwese rwunodiwa kune bhizinesi. Imwe yeruzivo inopinzwa nevashandi nemawoko, imwe inobva pakutaura pawebhusaiti, fomu rekunyorera pawebhusaiti, nezvimwe. Ruzivo rwese rwakachengetwa mumatafura ane hukama uye, nekuda kwekugoverwa kwekodzero dzekuwana uye backup, inodzivirirwa zvakavimbika kubva mukukuvadzwa uye kuwana data risingaenderane nezvinodiwa zvebasa remushandi.
  • CRM inoita kuti zvive nyore kushanda nezvinyorwa - iro rinonetesa uye rinorwadza basa mukutengeserana. Zvakare, mabasa uye madiki-mabasa ane chekuita nezvinyorwa anogona kuwedzerwa kune otomatiki bhizinesi maitiro uye mukati mawo ese magwaro anodiwa anogona kugadzirwa panguva chaiyo mumhando dzakadhindwa dzakachena.
  • CRM (pakarepo kana nekufamba kwenguva) inogona kugadzirwa uye kugadziridzwa zvinoenderana nezvinodiwa nekambani, uye inoyera nyore nekukura kwebhizinesi. Ehe, kana isu tichitaura nezve akagadziridzwa maCRM, ayo akagadzirwa kweanopfuura gore rimwe uye kwete pamabvi, asi tichifunga yakakomba kudzidza kwekudiwa uye pane inokwanisa stack. CRM kubva freelancer Vasya Ivanov nokuda kwe30 rubles. haakwanisi izvi (pamwe chete nezvimwe zvese zviri pane rondedzero). 

Izvo CRM isingagone kuita

  • Tengesa iwe nevashandi vako. Iyi haisi huchenjeri hwekugadzira, kwete robhoti (mupfungwa yakajairika yezwi), kwete munhu, asi software chete, boka revanhu-rakanyorwa pfungwa pasi peiyo interface. Izvi zvinoreva kuti iwe unofanirwa kuivhura uye kushanda - ipapo mhedzisiro haizove kure. Chokwadi chekutenga nekuisa software hachirevi chimwe chinhu kunze kwekutenga nekuiisa - haufanirwe kuve mafeni echitendero chekutakura zvinhu. 
  • Nezvikonzero zvakangofanana, CRM haigone kutsiva munhu - kungomuita kuti awedzere kugadzira uye kumubvisa pamaitiro.
  • Kukutengesa. Iyo CRM system pachayo (kunyangwe gore kana nhare) haizope data kune vakwikwidzi vako, haizoise vatengi vako kutengeswa, uye haitore vatengi kure. Kuchengetedzwa kweruzivo kudzivirira kwete kubva kune tekinoroji, asi kubva kune tekinoroji mumaoko evanhu. 

Zvitore wozvishandisa

Takataura kakawanda pamusoro pezvirongwa zvekushandisa zvakaoma uye kunyange yakadhirowa yakakosha PDF, iyo inogona kutorwa, kudhindwa uye kushandiswa senhanho-ne-nhanho zano. Nekudaro, ese ari maviri chirongwa ichi uye yekumisikidza algorithm pachayo inyaya yakajairika, yakanakira mamiriro ekambani yakanaka mune vacuum. Muchokwadi, kune maitiro akaomarara, uye kune akareruka, uye zvinoenderana zvakanyanya nekuti ikambani yerudzii: semuenzaniso, kuita chirongwa cheCRM mukambani inotenderedza pombi ine vashandi zana nemakumi mashanu zvingave nyore pane kuishandisa mune kambani diki ine vanhu makumi maviri ine imba yekuchengetera zvinhu, kugadzirwa kwayo, assortment ye150 zvinhu uye network yevamiriri. Asi zvakadaro, kuitwa kweCRM mumabhizinesi madiki kunowanzo mutsara uye kusingarwadze.

Naizvozvo, kuti ukurumidze kuwana mhedzisiro, sarudza CRM yaunoda (haifanire kunge iri isu kana imwe yezvigadziriso zvinonzwika) uye tanga kushanda padhuze nayo. 

  • Tanga zvidiki: kunyangwe ukangoisa CRM iwe pachako uye usingabvunze mutengesi mubvunzo mumwechete, pazuva rekutanga chairo unogona kutanga kuisa data mukadhi revatengi uye nomenclature mumadhairekitori. Ichi ndicho chigadziko chichaunganidza uye kuchengetedzwa, uye zvose "mabhero nemhete" zvichange zvatobatanidzwa nazvo. 
  • Ita runyoro rweavo vashandi / madhipatimendi / kupatsanura uko CRM inodiwa pakutanga - ita dzidziso yakadzama kwavari, ita marongero, uye kubva kwavari, mushure memwedzi 2-3 yebasa, unganidza mhinduro yekuishandisa kana kuendesa chirongwa kune vamwe. Rega idzi dzive shiri dzako dzekutanga (vateveri vekutanga).
  • Usatya - kunyangwe pasina munhu mukambani yako ane hunyanzvi hwehunyanzvi, haungarasikike, nekuti iyo CRM system pachayo ndiyo yakajairwa software seMicrosoft Office kana social network interface mubrowser yako yaunofarira, ese masangano anoshanda zvakanaka. dzakabatanidzwa. Uye iyo kambani inogadzira iyo CRM system inogara ichibatsira nehunyanzvi marongero uye matambudziko (munyaya yedu, kunyangwe nemubhadharo unonzwisisika).
  • Usabatike pane iyo demo vhezheni kana yemahara package - nekukurumidza tenga iyo shoma inodiwa pasuru yemarezinesi / yekubatanidza. Izvi zvichakupa mamwe vimbiso nemikana (uchishandisa mabhapu akafanana), uye vashandi vachanzwisisa kuti iyi haisi "mukuru achapenga", asi itsva yekushanda interface iyo inguva yekutanga kuita shamwari. 
  • Usabvunze kana kumanikidza vashandi vako kuti vazadze minda yakawandisa muCRM - gadzira izvo zvauri kunyatsoda uye zvichabatsira nebasa rekushanda. Regai iyi ive iyo inonyanya kukosha ruzivo runodiwa kuvhara chibvumirano. Zvishoma nezvishoma, sezvo mutungamiri achikura, kadhi remutengi richazadzwa nerumwe ruzivo. 
  • Edza kuva nevashandi vakawanda sezvinobvira vachishanda muCRM (kwete vanhu vanotengesa chete, asiwo tsigiro, logistics, marketing, uye warehouse manager...). Iyo yakawanda vashandi vanopinza data muCRM uye nekuvandudza ruzivo, iyo inonyanya kukosha, yakakwana uye inobatsira iyo CRM ichave yako.
  • Kana iwe usina mari yakawanda yekushandisa CRM, tanga nayo junior editors / mapakeji / tariff uye zvishoma nezvishoma kuwedzera kushanda. Asi kana iwe uine mari, saka zviri nani kuti utenge nekukurumidza "yepamusoro" shanduro yezinga rako, kuitira kuti usanonoka kutanga kuzere kwekushanda muhurongwa. 

CRM inonyatso kudiwa riini?

Isu tine chokwadi chekuti CRM inofanirwa kunge iri mu99% yemakambani echero rudzi rwebhizinesi. Zvisinei, zvinoitika kuti basa rinoratidzika kuva riri kufambira mberi neimwe nzira uye kushandiswa kunogona kumiswa nokuda kwechimwe chikonzero. Nekudaro, pane rondedzero yezviratidzo zvinonyatsoratidza kuti pasina CRM wakafa. 

  • Vashandi vako vanogara vachichinja pakati pezvishandiso zvakati wandei: PBX chaiyo, maspredishiti eExcel, email mutengi, sisitimu yekutarisira basa yavakazvimisira, vatumwa vepapo uye, semuenzaniso, 1C. Havana kugadzikana nekuti... ruzivo runochengetwa zvakasiyana, rusina kubatana, uye mamiriro ezvinhu aya anosiya pasina mukana wekushandisa zvakajairika analytics.
  • Kutenderera kwekutengesa kwakarebesa uye indasitiri haitarisire kuti ichave.
  • Vanofarira vatengi vanoerekana vanorega pakati pefunnel (yausingagoni kuona, ha!) Uye siya pasina tsananguro. Zvichida vanobata zvakananga nevashandi vako uye kumwe kunenge kwakakomba uye njodzi yezita iri kubikwa.
  • Nguva yakawanda inopedzwa kuunganidza uye kuronga data; akawanda matafura anofanirwa kukopwa uye kuchengetwazve; ruzivo rwakarasika.
  • Mamaneja "haazive" vatengi nekuti ... havazive kuti vari kutaurirana naani, zvese zvinotsamira pahukama hwemunhu uye vanobatika vakatsikirirwa mukutengesa cellular vanhu. Kana vanhu vanotengesa vasingafariri mutengi, vanoenda.
  • Iwe hauzive chinhu nezve profil yekutengesa uye nekushanda kweumwe neumwe maneja, uye maneja haana kunzwa nezve dhizaini uye vanotenda kuti chinonyanya kukosha ndiye anobhadhara zvakawanda / anoridza mhere / anonyunyuta kuThe Hague neStrasbourg, uye kwete iyo. uyo akagadzirira kuvhara zvinogara zvidiki zvibvumirano uye kwete munhu anoda kuderedzwa pane hombe yekutakura.
  • Maitiro ako ebhizinesi haana kunzwa izwi rekuti "bhizinesi maitiro" uye akafanana neakaoma mitezo yetsinga. 
  • Mamaneja anorwira vatengi, vanovabira kubva kune mumwe nemumwe uye kazhinji vanoita senge scouts pakupandukira sevanhu vanofanirwa kuunza yakawanda yemuhoro. 

Muzviitiko izvi, iyo CRM system ndeye ambulensi uye yakanyanya kutarisirwa. Zvimwe zvacho zvikumbiro zvekubudirira uye kwakaringana budiriro yekambani.

Pane imwe nguva, ndaifarira tsananguro iyo yakaongorora yakanaka CRM masisitimu sechinhu chinopfuura goko redhijitari rekutengesa. Nekudaro, nhasi igomba redhijitari rebhizinesi rese, nekuti zvemazuva ano universal CRM systems kuvhara kuzhinji kwekudyidzana mukambani. Asi tsananguro yeCRM yakaipa inoramba yakafanana: yakaipa CRM igadziriro inogadzira matambudziko akawanda kupfuura anogadzirisa.

Muzhinji, isu tiri kune zvese zvakanaka. Uye newe?

Bhizinesi redu mhinduro

  • RegionSoft CRM - ine simba yepasirese CRM mune 6 editions kumabhizinesi madiki nepakati
  • ZEDline Tsigiro - yakapusa uye yakapusa gore-yakavakirwa tikiti system uye mini-CRM nekutanga ipapo
  • RegionSoft CRM Media - CRM ine simba yeTV neredhiyo inobata uye vanoshambadzira kunze; mhinduro yeindasitiri yechokwadi nekuronga midhiya nezvimwe.

Source: www.habr.com

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