Muna Chikunguru, mapiyona ekutepfenyura mimhanzi Spotify akazivisa kuti ichave ichibvisa mukana kune chimwe chinhu chinobvumira vagadziri kurodha mimhanzi yavo pasevhisi. Avo vakakwanisa kutora mukana iwoyo mukati memwedzi mipfumbamwe yekuyedzwa kwebeta vachamanikidzwa kuburitsazve mateki avo kuburikidza nechiteshi chinotsigirwa chechitatu. Zvikasadaro vachabviswa pachikuva.
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Chii chaitika
Pakutanga, nekusarudzika, masevhisi ekutepfenyura aisatendera vagadziri kuti vazvibudise mimhanzi. Ropafadzo iyi yaiwanikwa chete kune vainyanya kufarirwa nevaimbi vakazvimiririra. Avo vane mabasa akatsikiswa pamalebula vaigutsikana nemasevhisi avo ekushambadza pamapuratifomu ekutepfenyura. Vanyori vasina label vakashandisa masevhisi evashambadziri vepamhepo vakaburitsa mateki pamapuratifomu akasiyana siyana kubhadhara kamwe chete kana chikamu chekutengesa.
Spotify ndiyo yaive yekutanga kusarudzika kumutemo uyu. Basa racho, rakaitwa uchishandisa matekinoroji kubva kune online distributor DistroKid, rakapinda munhanho yekuyedza kudonha kwekupedzisira. Sarudzo yekuita izvi yakakurudzirwa nemafungiro ekambani uye kuwana mari. Mukumhanya kuIPO, vakuru veSpotify vakati vaida kupokana nemaitiro eindasitiri akasimbiswa.
Uye kune iwo makuru mavara, chirongwa ichi chakanyatso kunetsa - mushure mezvose, Spotify aishuva basa iro raive risiri raro. Kubva pamaonero emari, kutama kwacho kwaiva kuvimbisa. Nekubvisa kubhadhara kune mavara, vese vaimbi uye sevhisi yekutepfenyura pachayo vakagamuchira mari yakawanda kubva mukutepfenyura mimhanzi.
Asi pasati papera gore gare gare, Spotify yakazivisa kupera kwekuyedza.
Zvinorevei
Mune chirevo chepamutemo, kambani yakatenda vatori vechikamu kuyedza beta uye yakavimbisa kuenderera mberi nekuvandudza masevhisi ayo, asi nerubatsiro rwevabatsiri. Sarudzo iyi yakaruramiswa nenyaya yekuti zvigadzirwa zvevashambadziri vepamhepo zvinotozadzisa zvinodiwa nevaimbi.
Panzvimbo pekuwedzera masevhisi, kambani inoda kutarisa pamhando yechitatu-bato sevhisi kubatanidzwa uye optimization yeSpotify yeArtist analytics chikuva.
Chirevo hachitauri izwi zvakananga nezve chikonzero chekukundikana kweiyo beta bvunzo. Sezvineiwo, nyanzvi nevateereri vane dzidziso pamusoro peizvi. Gore rapfuura, vatsoropodzi vakati kambani iyi inorerutsa kuoma kwebasa revanogovera. Zvingangodaro kuti izvi zvakazova chokwadi. Uye zvino ivo vanongoda kubvisa mutoro usingatarisirwi.
Nenzira, paHackerNews vakaratidza pfungwa yekuti "mbambo" mubhokisi reDirect Upload yaive. , inosungirira masevhisi epamhepo (kusvika parizvino tiri kutaura chete nezveEuropean miyero) kutarisa kurodha kwevashandisi nekuda kwekutyorwa kwekodzero.
Zvakakosha kucherechedza kuti aka hakasi kekutanga Spotify kuchinja mitemo yemutambo. Gore rapfuura, kambani yakavhara yayo otomatiki playlist yekusarudza sevhisi, Spotify Running. Yakabvumira kuchinjana kwedhata nemagetsi ekusimba akashongedzerwa nema sensors ekurova kwemoyo kuratidza mazita ekutamba akakodzera. Muna 2014, sevhisi yakavhara Spotify Apps, nerubatsiro rweiyo mabhureki akateedzera zvirimo pachikuva, uye shamwari "maapuro" akabviswa.
Kuedza kwakawanda kwerudzi urwu kunogona kutsanangurwa nenyaya yekuti mukati memakore gumi nerimwe ekuvapo kwayo, Spotify . Pasinei nekukura kwemari, kambani yakarasikirwa inodarika zana remamiriyoni euros mukota yekutanga ye2019. Saka kusingaperi kutsvaga nzira nyowani dzekuita mari chigadzirwa.
Zvine basa rei kuvaimbi?
Mari inoshandiswa nekambani pakuedza haivimbisi vanyori mari ine βutanoβ. Nekuda kweruzivo rwemudenga rwepamusoro pemubhadharo wevaimbi, kambani iyi yagara ichishoropodzwa. Kwemakore mana, kunyange Taylor Swift akaramba kushambadza mimhanzi yake pachikuva, achitaura zvisakafanira mitemo yechibvumirano chehumambo.
Kungodzora masevhisi emugovera (anenge madhora makumi mashanu pagore), vatambi vanofanirwa kuwana 50 mitambo. Asi iri harisi basa riri nyore, rakapihwa iyo Spotify algorithm ipa pamberi pemateki kubva kune makuru mavara.
Mumibairo yekutsvaga, mimhanzi yakazvimirira inosangana zvizere nechikumbiro chemushandisi ine kukosha kwakaderera. Iko hakuna anozvimiririra maartist mune otomatiki playlists uye kurudziro, uye hazvigoneke kuwana "paiyo peji peji" pasina chibvumirano neimwe ye "Big Three" (UMG, Sony kana Warner).
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Muchirevo chechinyorwa chino, danho rekambani gore rapfuura rekutanga mimhanzi yekurodha sevhisi yakaita senhanho kune vagadziri vakazvimiririra. Asi vakasarudza kusakudziridza danho racho.
Vamwe vane chii
Nepo Spotify inobata nekushoropodza veruzhinji kubviswa kweDirect Upload, masevhisi akawanda uye akawanda ari kufunga kuchinjira kune ino system. Semuenzaniso, iyo Bandcamp chikuva. Akatanga kugadzira chigadzirwa nekubatana kwakananga nevaimbi vakazvimiririra mupfungwa. Chero ani zvake anogona kurodha mimhanzi yavo papuratifomu uye kuigovera mahara. Kana muimbi afunga kutengesa basa rake, ipapo Bandcamp inozvichengetera chikamu chekutengesa. Ichi chirongwa chakajeka, uye kunyange epakati-saizi mavara anoshanda nawo.
Soundcloud yakatanga chirongwa chakafanana mukuyedza kudzokera kutsika yeDIY yakaita kuti chikuva chave chakakurumbira. Vanyori vakabvuma zvirevo zveSoundcloud Premium vakapihwa mukana wekuita mari nzizi dzemabasa avo. Asi naiyewo akashoropodzwa.
Pasi pechibvumirano ichi, muimbi anobvuma kusamhanβara nhandare kana akaona kuti yakaita mari zvisiri pamutemo kubva mumhanzi yake kare. Zvakare, mitambo iri kunze kwenyika pfumbamwe "yakaitwa mari" haizoverengeki mukufarira munyori.
Chii chiri mairi kune vateereri?
Ese nhau idzi dzinowedzera mafuta kumoto wemakwikwi pakati pemasevhisi ekutepfenyura, izvo zvinofanirwa kukanganisa hunhu hwavo. Munhu anogona kungotarisira kuti zvido zvevanyori hazvizokuvadzi.
Zvimwe zvedu zvekuverenga zvinyorwa:
PS Chitoro chedu ΠΈ
Source: www.habr.com