Metrics ndeye bullshit, iwe unoti, uye iwe uchave wakarurama. Mune chimwe chinhu.
Chokwadi, kana zvasvika kune metrics, iyo yekutanga metric inouya mupfungwa traffic.
Vanhu vazhinji vanofarira kufungisisa kwemaawa vachitarisa traffic graph yewebhusaiti yavo.
Zvinotonhorera sei kuona mutsara uchisvetuka - kumashure nekudzoka, kumashure nekudzoka ... Uye zvinototonhorera kana saiti traffic ichikura ichienderera.
Ipapo kudziya kwomufaro kunopararira mumuviri wose uye ndangariro inokwira kudenga mukukarira mana yokudenga.
Ah, mufaro wakadini, mufaro wakadini!
Uye kunyangwe mufananidzo unosuruvarisa ...
Iwe haugone kubvisa maziso ako kubva pane chati, zvakanyanya kupindwa muropa.
Zvinoita sekuti pane chirevo chakavanzika chakavigwa mumifananidzo. Zvimwe zvishoma, uye mufananidzo wacho ucharatidza zvakavanzika zvawo uye kukuudza nzira inoshamisa uye inoshanda yekukwezva nhamba huru yevatengi. Uye ipapo mari ichayerera zvechokwadi serwizi.
Asi kutaura zvazviri, kupinda inguva "inotapira (zvisina maturo) metric" iyo isina chero chirevo chinobatsira.
Uye aya ndiwo mazhinji emametrics. Chaizvoizvo, ese metrics aunoona ane shuga. Uye ndosaka metrics ine mukurumbira wakashata sekutambisa kusina maturo kwenguva nesimba.
Asi chaizvoizvo izvi hazvisizvo zvachose. Iwo mametric akakodzera anopa zvakanyanya kukosha uye dzimwe nguva ruzivo rwakakosha kune bhizinesi uye chirongwa.
Iyo huru bhonasi uye chinangwa chemetrics ndechekuti ivo vanoita kuti zvikwanise kubata bhizinesi rako kana chirongwa.
Nzira yekuziva sei kana metric yakaipa?
Ngatitarisei muenzaniso wakajeka - kumhanya kwemotokari.
Ndiudzeiwo kuti speed inorevei...
100 km/h?
Hmm ...
Hmm ...
Saka zvinorevei?
Ndinofunga kuti iwe wakazvifungidzira iwe pachako kuti ... hazvireve chero chinhu!
OK. Zvino mubvunzo wechipiri:
100 km/h yakanaka here kana yakaipa?
Hmm ...
Hapana chimwe kana chimwe?
Rudyi!
Speed ββββhaibatsiri zvachose uye benzi metric. Kunze kwekuti, hongu, iwe unoshandisa iyo pachayo. Yakasanganiswa nemamwe ma metrics, inogona, hongu, kutaura chimwe chinhu, asi pachayo, haidaro.
Kufamba kwesaiti kwakafanana nekumhanya.
Ndokusaka pasina zvachose chikonzero chekurembera pamberi pesaiti traffic traffic. Haazokubudisi pachena zvakavanzika zvehupenyu. Manzwisisa zvino?
Ndeapi ma metrics akanaka ipapo?
Somuenzaniso, Churn rate. Iyi metric inokuudza kuti vangani vatengi vakasiya kambani / saiti zvachose nekufamba kwenguva.
Churn rate = 1% inoti isu tinongorasikirwa ne1% yevatengi. Avo. Hatimbofi takarasikirwa nemunhu.
Kana Churn rate = 90%, saka izvi zvinoreva kuti tiri kurasikirwa nevatengi vedu vese. Zvinotyisa!
Unoona here mutsauko uripo pakati peiyi metric nekumhanya?
Churn rate imetric ine musoro inopindura mubvunzo wekuti chimwe chinhu chakanaka here kana chakaipa. Uye haufanirwe kufungidzira zvazvinoreva.
Iyi metric inotaura yega!
Uye ikozvino takagadzirira kutora danho rekukurumidzira kuderedza mutengi churn.
Ndosaka mametric akadai achinzi anogona kuitwa. Nokuti vanokurudzira chiito.
Chirevo che "kutapira" kwemetrics
Pane nzira yakapusa yekuona kuti metric "isina maturo".
Mazhinji absolute metrics, senge traffic, nhamba yekudhawunirodha, nhamba yemaretweets, nhamba yemaemail/vanonyoresa, nhamba yevanoda, nezvimwe. vane chisi.
Hukama, huremu metrics anowanzo itwa. Asi kwete zvose!
Kana ari emhando metrics, hapana chokwadi pano, nekuti ongororo yemhando pachayo haigone kuve yakarurama uye isina kujeka.
Asi kune rumwe rutivi, kushandiswa kwepurogiramu kunogona uye kunofanira kuongororwa chaizvo nehuwandu hwekuona kwevashandisi vekupedzisira uye hapana chimwe chinhu.
Nzira yekutaura sei metrics mune zvese?
Chinhu chekutanga chaunofanirwa kuita kushandura uropi hwako.
Hatisi kuita zvekutamba.
Munhu wese(!) anouya nepamusoro pemetrics, kutanga kwezvose anotanga kutsvaga chikonzero chekuve mavari. Asi havazviratidze, zvinosuruvarisa.
Metrics yakangofanana nemutongi akajairwa watinoyera nawo zvese zvatinoda.
Iwe hausi kutsvaga chikonzero chekuvapo mune akajairika mutongi wemapuranga, handiti?
Kuwana chinangwa cheupenyu mumutsetse ndiko kunonzi "nzira yepasi-kumusoro."
Kuti ushande nemametrics nenzira kwayo, unofanirwa kushandura paradigm uye wotanga kushanda neimwe nzira, kubva kumusoro kusvika pasi.
Avo. tanga waita chimwe chiito, wobva washandisa metrics kuyera mhedzisiro inobva pazviri.
Metrics inofanirwa kushandiswa sechinhu chakajairika pakuyera uye hapana chimwe.
Funga nezvemashoko aya.
Edza mhedzisiro yezviito zvako uchishandisa metrics, pane kugadzira zviito zvinoenderana nekuverenga kwemutongi wehuni.
Iyi nzira inonziwo "Hypothesis-> Measurement".
Ok, izvi zvakajeka.
Mubvunzo Nha. 2: βChii chaizvo chekuyera? Nzira yekuwana sei ma metrics akakodzera?
Nzira yekugadzira yako seti yemametrics?
Mushure mekutsvaga paInternet, iwe ungangowana akawanda, kana kunyange mazana emametric akasiyana pane imwechete nyaya.
Semuenzaniso, unogona kuwana anosvika zana software mhando metrics. Izvi zvinosanganisira GOSTR-ISO zviyero, metrics akaverengerwa muSonarQube, dzimwe sarudzo dzekuzvinyora, uye kunyange "mhando" metrics zvichienderana nekuongorora kwevashandisi.
Saka ndedzipi dzakakodzera kushandisa uye dzipi dzisina?
Nzira yakanakisisa ndeyekutungamirirwa ne "core value."
OMTM (Imwe Metric Inokosha)
Ngatitorei muenzaniso.
Zviri pachena kuti kana iwe uchida kuvandudza kunaka kwechigadzirwa chako chepurogiramu, iwe unogona kuyera unhu uhwu nenzira dzakasiyana.
Hunhu haungori nezvehuwandu hwekukanganisa. Kana iwe ukatarisa kunaka kwese, saka izvi ndezvi:
nhamba yezviitiko muindasitiri,
nyore kushandisa uye nyore kuona,
kumhanya kwebasa,
kukwana uye kuenderana nenguva kwekuita kwezvakarongwa basa,
kuchengeteka.
Kune akawanda maitiro uye hazvibviri kushanda navo vese kamwechete. Vanozviita zviri nyore kwazvo: vanosarudza imwe, iyo inonyanya kukosha chiyero panguva ino, uye shanda nayo chete.
Iyi nzira inonzi OMTM (One Metric That Matters) - Imwe (Imwe) Yakakosha Metric.
Izvo zvine musoro kune software mhando OMTM kusarudza nhamba yezvakakomba (zvakakosha uye zvakakosha) zviitiko munzvimbo yeindasitiri.
Kune zvitoro zvepamhepo, haufanire kufunga nezve OMTM zvachose - ihwo vhoriyamu yekutengesa kana purofiti (zvinoenderana nesarudzo yako).
Iyi Imwe Yakakosha Metric ichave yakakosha kukosha kweseti yako yemametrics. Uye seti yavo yekupedzisira ichatsamira pazviri.
Kukosha Mukati
Vanowanzo tanga kuunganidza seti yemametrics "kunze kweblue," nekutsvaga paInternet uye nekusarudza sarudzo dzakanakisa kubva pane dzavakawana maererano nemusimboti: "O! Izvi zvichatibatsira!β
Sezvaunonzwisisa, iyi haisi iyo nzira yakanyanya kunaka, handiti?
Asi iwe unosarudza sei kuti ndeipi metric yekutora uye isingaite?
Semuenzaniso, marudzi akasiyana-siyana ekushandurwa kwevashandisi anowanzoyerwa.
Asi nei vachiyera vashandisi uye kwete chimwe chinhu? Wakambofunga nezvemubvunzo uyu here?
Sezvingatarisirwa, pane mhinduro.
Ngatitarisei chitoro chepamhepo semuenzaniso uri nyore kunzwisisa.
Ngatiti iwe unoda kuwedzera kutengesa kwako. Ndeapi mametric aunoda kune izvi? Nzira yekuita sei izvi?
Pane imwe nzira iri nyore, inonzwisisika uye inoshanda. Zvose zvinowira panzvimbo paunopindura mubvunzo:
NDIANI ANOBVA KUKOSHA?
Isu tinoshanda zvichibva pahuwandu hwekutengesa, handiti? Tinoda kuiwedzera, handiti?
Ndiani uye chii chinoda kukurudzirwa kuti uwedzere kutengesa?
Ichokwadi,
zvinoda kukanganisa chikonzero -
pane uyo βanogadziraβ kukosha.
Ndiani anoita mari muchitoro chendaneti? Mari yacho inobva kupi?
Zvakanyanya nyore: kubva kune vatengi.
Ndekupi chaiko muchitoro chepamhepo paungafurira vatengi?
Hongu, chero kupi!
Rudyi. Pamatanho ese ehupenyu hwevatengi.
Kumiririra kutenderera kwehupenyu, zviri nyore kuvaka iyo inonzi. "funnel" yekufamba kwemutengi kuburikidza nekuita.
Muenzaniso weiyo online store funnel:
Sei zvakadaro? Nekuti vatengi vanorasika chaizvo kana vachifamba kubva kune imwe nhanho yefaneli kuenda kune imwe.
Nekuwedzera huwandu hwevatengi pane chero nhanho yefunnel, isu tinongowedzera inokonzeresa kutengesa vhoriyamu.
Muenzaniso wakapfava.
Iyo "Cart Kusiya Rate" metric inoratidza huwandu hweshanduko kubva mungoro yekutenga kuenda kuodha yapera.
Ngatitii pachiyero chekutanga wakaona kuti 90% yemabhasikiti yakarasika, i.e. Pamatengu gumi, odha imwe chete inogadzirwa.
Pane zviri pachena kuti chimwe chinhu chakaipa nengoro yekutengera, handiti?
Kuti zvive nyore, isu tichafunga kuti huwandu hweodha imwe ndeye 100 rubles. Izvozvo. iyo yekupedzisira yekutengesa volume ichava 100 rubles chete.
Nekuda kwekuvandudzwa kwengoro, chikamu chengoro dzakasiiwa chakaderera ne10% kusvika 80%. Izvi zvinotaridzika sei munhamba?
Pamatengu gumi, maodha maviri akatanga kuiswa. 10 rubles * 2 = 100 rubles.
Asi uku ndiko kuwedzera kwehuwandu hwekutengesa ne100%! Bhingo!
Nekuwedzera nhanho yako yekutendeuka ne10% chete, wakawedzera kutengesa kwako ne100%.
Fantastic!
Asi ndiwo mashandiro azvinoita.
Iwe unonzwisisa ikozvino chii kunaka kwema metrics akavakwa nemazvo?
Nerubatsiro rwavo iwe unogona kuwana yakanakisa kukanganisa maitiro ako.
Nechitoro chepamhepo, zvese zviri nyore, asi zvese izvi zvingafambiswa sei, semuenzaniso, kune mhando yechigadzirwa chesoftware? Hongu zvakafanana chaizvo:
- Isu tinosarudza iyo yakakosha kukosha yatiri kushanda pairi. Semuenzaniso, tiri kuderedza kuwanda kwezviitiko muindasitiri.
- Isu tinonzwisisa kuti ndiani uye chii chinoburitsa kukosha uku. Semuenzaniso, source code.
- Isu tinovaka sosi kodhi yehupenyu kutenderera funnel uye kuseta metrics pane imwe neimwe nhanho yefunnel. Zvose.
Pano, semuenzaniso, ndeapi emhando metrics anogona kuwanikwa (kubva pamusoro pemusoro wangu)β¦
Value chiratidzo:
- Density yekukanganisa kwemaindasitiri pamitsetse ye1000 yekodhi
Metrics yakavakirwa pane sosi kodhi hupenyu kutenderera:
- chikamu chezvisina kubudirira kuunganidzwa,
- autotest coverage,
- muzana ye autotests isina kubudirira,
- kukundikana mwero we deployments.
Metrics yakavakirwa pakukanganisa hupenyu kutenderera:
- dynamics yekuona kukanganisa,
- simba rekugadzirisa,
- dynamics yekuwanikwazve,
- dynamics of defect deviations,
- avhareji yenguva yekumirira kugadzirisa,
- pakati penguva yekugadzirisa.
Migumisiro
Sezvauri kuona, iyo nyaya yemametrics yakakosha chaizvo, inodiwa uye inonakidza.
Nzira yekusarudza ma metrics akakodzera:
Sarudza OMTM, funga nezve kukosha kwayo, uye uyera vagadziri veiyo kukosha.
Vaka metrics zvichienderana nehupenyu hwemugadziri wehupenyu hwekuita.
Dzivisa kushandisa mametrics akakwana.
Chii chimwe chekuverenga pamusoro penyaya iyi
Musoro wemetrics wakave wakakurumbira mushure meLean Startup movement, saka zvakanaka kuti utange kuverenga kubva kuzvinyorwa zvekutanga - mabhuku "Lean Startup" (shanduro muchiRussian - "Business from Scratch. The Lean Startup Method" paOzon) uye "Lean Analytics" (hapana shanduro, asi bhuku muChirungu rinotengeswa paOzon).
Rumwe ruzivo runogona kuwanikwa paInternet kunyangwe muchiRussia, asi, zvinosuruvarisa, bhuku rakazara harisati rawanikwa kunyangwe muchikamu chekuMadokero.
Nenzira, ikozvino kune kunyange "nyanzvi dzechigadzirwa" iyo ibasa rekuvaka iyo chaiyo metrics yechigadzirwa chavo uye kupa mazano ekuvandudza iwo.
Ndizvo zvose.
Kana chinyorwa chakakubatsira kuti unzwisise zviri nani kukosha kwenyaya, munyori angatenda ne "like" uye repost.
Source: www.habr.com