"Pamberi peBlack Friday 2018 zvese zvaive zvakanaka. Uyezve⦠2 mwedzi yekusarara husiku, kutsvaga mhinduro uye kuyedza kufungidzira. " Email mushambadzi akatiudza nzira yekuchengetedza pepanhau nemamiriyoni vanyoreri, izvo nekuda kwezvikonzero zvehunyanzvi zvakaguma mune spam.
Mhoroi, ini ndiri Vanya, email marketer pa DreamTeam. Ndichakuudza sei, mushure meBlack Friday, ndakaburitsa rondedzero yetsamba ine hwaro hwemamiriyoni kubva kune spam.
Zvese zvakatanga neichi:
Screenshot kubva kuGoogle Postmaster. Kubva pakupera kwaNovember, mukurumbira weIP wakadonha uye mabhii ese akatanga kupera mune spam
Ndizvo zvimwe chete zvakaitika nemukurumbira wedomasi
Ini ndichakuudza kuti sei zvese izvi zvakaitika uye kuti takagadzirisa sei dambudziko.
Ruzivo rwekutanga nezvekambani
- nhandare yemitambo yenyika. Mazana ezviuru zvevatambi vanowana vadyidzani vezvikwata pano (semuenzaniso, muCS: GO kana Apex Legends), gadzira hunyanzvi hwekutamba uye uwane mari kubva e-mitambo.
- Geography: nyika. Zvimwe chaizvo: Europe, USA, Canada, Australia, CIS.
- Base: β 1 vanyoreri.
- Munda: eSports.
- Pakutumira mameseji tinoshandisa masevhisi matatu, mana IP kero, 3 madomain makuru uye 4 subdomain.
Nei kune masevhisi akawanda kudaro uye IP kero?
Masevhisi ese nemadomasi anodiwa kune zvinangwa zvakasiyana:
- Isu tinoshandisa imwe sevhisi yekutumira kune zvemukati uye inokonzeresa mavara. Isu tinotumira kuburikidza ne2 subdomain uye yakajairika IP kero.
- Isu tinoshandisa yechipiri sevhisi yekutengeserana uye tsamba dzebasa. Isu tinotumira kuburikidza nenzvimbo yakaparadzana uye yakatsaurirwa IP kero.
- Isu tinoshandisa sevhisi yechitatu yekutumira nezve cryptocurrency kune inodziya base. Email mupi mafirita haafarire zvakanyanya nyaya iyi uye anowanzo tumira maemail nezve cryptocurrency kune spam. Asi zvinhu zvose zvakanaka nekutumira kwedu: dhatabhesi yakaunganidzwa kuburikidza nefomu rekunyorera, uye mumabhii pane mukana wekubvisa. Sevhisi yakaparadzana uye IP kero inodiwa kune inishuwarenzi.
Mhando dzetsamba
Isu tinotumira 4 mhando dzetsamba:
- Zvemukati mailings nezvemitambo. Semuenzaniso, zvigadziriso zvepuratifomu uye nhau kubva munyika yeSports
- Trigger mavara. Muenzaniso wekukonzeresa: mushandisi haana kupinda mupuratifomu kwemwedzi, tinomutumira email tichimuyeuchidza nezvedu.
- Mavara ekutengeserana: mubhadharo, maodha mamiriro, nezvimwe.
- Mavara emukati nezve cryptocurrency. Mishumo pamusoro pebasa ratakaita, kupi uye ndeapi zvinyorwa nezve cryptocurrency yedu kwave kuri.
Tsamba yemuenzaniso
Muna Mbudzi 2018, takagamuchira spam kumativi ese
Chekutanga, zvirimo uye zvinokonzeresa subdomains uye IP
Takapedza Black Friday zvine hukasha: takatumira 7 mailings kune yese base. Takakutumira kupihwa kuti utenge yedu premium kunyoreswa pamutengo mukuru. Kwese kwese mutsara wakafanana, asi mumashoko akasiyana. Plus vakati inguva yakadii yasara kusvika pakupera kwepromotion.
Iyo subdomain uye IP zvakadziyirwa - mukurumbira wavo hauna kutambura zvakanyanya:
Paiva nemukurumbira wepamusoro, asi wakava pakati nepakati. Kwete kutsoropodza
Mushure meBlack Friday, ndakafunga kubatanidza nhevedzano yezvinokonzeresa. Isu takashandisa yakajairika IP ine subdomain yezvinyorwa mailings.
Mubasa rekutumira (ndinofanira kutaura ipapo, kwete UniSender) vanyoreri vaive mumazita akasiyana. Mune imwe neimwe yezvinyorwa izvi, unogona kugadzira zvikamu (semuenzaniso, nenyika yekugara). Ndakasarudza chikamu chaidiwa uye ndakachiwedzera kune otomatiki. Asi nekuda kwehunyanzvi glitch, vese vanobatika kubva pane iyo rondedzero vakagumira ipapo. Takatumira maemail akapetwa ka20 kupfuura zvataifanira kuva nazvo.
Ndakabata rubatsiro rwehunyanzvi uye dambudziko rakagadziriswa. Asi mavara akatoenda, uye izvi zvakakanganisa mukurumbira:
Domain uye IP mukurumbira wakaderera kusvika wakaderera
Rutsigiro rwehunyanzvi hwesevhisi rwakangogadzirisa dambudziko. Zvakaitika hazvina kutsanangurwa.
Cryptocurrency newsletters dzaitevera mune spam
Ini ndichatanga ipapo nescreenshot yezita reIP:
Mukurumbira wezvinyorwa zvenhau uye cryptocurrency wakaderera kusvika pakupera kwaMbudzi
Mukurumbira wakawedzera kuipa musi wa 1 Zvita. Asi zvese zviri nyore pano - takatenga 2 yakatsaurwa IP kero uye, sezvazvakazoitika, sevhisi yedu yekutumira haina kudziyirwa (kana kudziirwa zvisina kunaka).
Yekupedzisira kudonha yaive tsamba dzebasa uye dzekutengeserana.
Pakati paZvita, Google yakangofunga kuti spam yaiwanzotumirwa kubva mudura redu. Izvi zvinoonekwa nekuderera kwakanyanya kwemitengo yakavhurika:
Iyo yakavhurika mwero wesevhisi uye maemail ekutengeserana akadonha nekanopfuura ka2
Zvakadaro, mukurumbira weiyo domain uye IP yaive padanho repamusoro.
Mameseji akaguma mune spam kunyangwe aine mukurumbira wakanaka wedunhu uye IP
Wakasarudza sei uye inguva yakawanda sei yawakashandisa pazviri?
Ngatibvei kubva nyore kuenda kune yakaoma.
Tsamba dzekutengeserana uye dzebasa
Hapana chavakaita. Zvakaoma, takangomirira. Nekuda kweizvozvo, mushure memavhiki maviri mitengo yakavhurika yakadzikira uye zvese zvakava zvakanaka zvakare. Vakazvinyora kune "quirks" dzeGoogle.
Tsamba dzenhau nezve cryptocurrency
Takadziya kero itsva yeIP, tichitumira tsamba kune vateereri vanodziya chete. Nekuda kweizvozvo, kutumira kwechipiri kubva kukero yeIP itsva kwakapa mwero wakavhurika wakakwira.
Mhinduro muUniSender. Yatova tsamba yechipiri kubva kune itsva IP yakapa 41% kuvhura
Vateereri vanodziya munyaya yedu ndevanoisa mari. Vakaisa mari yavo muchirongwa chedu, saka vanofara kuverenga mishumo yedu mutsamba.
Iyo IP yakadziya sei. Ndakawedzera nhamba yemaemail andakatumira ne10% zuva nezuva, kutanga ne 2000. Iyi nzira inotsanangurwa zvakadzama mune yangu. paUniSender blog. Muchidimbu, ndichataura kuti ndinosiyanisa nzira nhatu dzekudziya: dzakachengeteka uye dzinononoka, dzinokurumidza uye dzine ngozi, uye dzepakati mukumhanya uye njodzi. Iyi nzira yakachengeteka.
Zvinokonzera uye zvinyorwa zvinyorwa
Pano vaida kubatanidza nyanzvi uye kutenga itsva IP kero ine subdomain itsva, asi ...
Mhinduro yakave nyore - zvaive zvakafanira kudziya ekare subdomain uye IP kero. Ndakanga ndine fungidziro yekuti izvi zvinogona kushanda, uye zvakaita. Isu takadziya ma subdomain uye IPs nenzira imwechete yakachengeteka.
Nekuda kweizvozvo, takatora vese vashandisi vakavhura kanenge 1 yeBlack Friday emails uye vakatumira maviri emukati mailings. Yekutanga tsamba yenhau yakabva kune yemukati subdomain, yechipiri kubva kune inokonzeresa subdomain.
Mushure meaya matsamba maviri takawana mukurumbira wepamusoro we subdomain uye IP kero. Takadzokera kumavhoriyamu akanga apfuura ndokupfuurira kutumira.
Nekuda kwekudziya, mukurumbira weIP wakawedzera zvishoma nezvishoma
Ndizvo zvimwe chete zvakaitika nemukurumbira wedomasi
Izvi ndizvo zvinoitika kana iwe ukatumira maemail akawandisa pane yako database. Asi kunyange uyu mugariro wairatidzika kuva usina tariro wakagadziriswa.
Kubva pane iyi mamiriro ese ndakaita 3 mhedziso.
Test zvinokonzeresa. Usati watanga zvitsva zvinokonzeresa (semuenzaniso, kupatsanura nenyika, semuenzaniso wangu), zvaive zvakafanira kuyedza nhamba yevanhu vavaizotumirwa. Kuti uite izvi, mune otomatiki zvaive zvakafanira kuwedzera parameter "kumirira 1 zuva (kana zvishoma zvishoma)", ona kuti vangani vanhu vaizopinda mune otomatiki uye vobva vabatanidza mavara kana kuzivisa tsikidzi.
Tumira chete kubva kune inodziya-up IP. Iwe unofanirwa kugara uchitarisa kana iyo yakatengwa IP kero kubva kumupi inodziya chaizvo. Kana zvisina kudaro, zvidziye iwe pachako. Zvimwe pamusoro peizvi ΠΈ .
Gmail dzimwe nguva yakashata. Inogona kungodonhedza mukurumbira wedunhu rako uye IP padenga. Kana iwe uchinyatsoziva kuti hausi spammer (mavara ako ane mareti akavhurika akanaka) uye kana, kunyangwe nemukurumbira wakadonha, vanyoreri vako vanoramba vachiverenga tsamba dzako, saka ingomirira mavhiki mashoma - mukurumbira wako uchadzoreredzwa. Asi panguva iyi zviri nani kuti usawedzera huwandu hwekutumira.
Source: www.habr.com