“Kushandisa otomatiki kwakakanganisa.
Kutaura chokwadi, kukanganisa kwangu.
Vanhu havakoshesirwe."
Ion Mask
Ichi chinyorwa chinogona kutaridzika senyuchi maringe neuchi. Chokwadi, zvinoshamisa: tanga tichiita bhizinesi kwemakore gumi nemapfumbamwe uye kamwe kamwe paHabré tinozivisa mukukura kuzere kuti otomatiki ine njodzi. Asi izvi zviri pakutanga kuona. Busting yakaipa mune zvese: zvinodhaka, mitambo, chikafu, chengetedzo, kubhejera, nezvimwe. Automation haina mutsauko. Ikozvino maitiro ekuwedzera otomatiki ezvese zvinogoneka anogona kukonzera kukuvadza kukuru kune chero bhizinesi, kwete indasitiri hombe chete. Hyper-automation injodzi nyowani kumakambani. Ngatikurukurei kuti sei.
Zvaiita sekuti...
Automation yakanaka
Automation yakauya kwatiri nenzira yatinoziva nayo, kuburikidza nesango remashanduko matatu esainzi uye tekinoroji, uye yakava mhedzisiro yechina. Gore negore, akasunungura maoko evanhu nemisoro, akabatsira, akachinja hutano hwebasa uye hupenyu hwehupenyu.
- Hunhu hwebudiriro uye zvigadzirwa zviri kukura - otomatiki inopa yakaringana, yakawanda uye yakawedzera kucheneswa nzira yekugadzira kasingaperi, chinhu chemunhu hachibatanidzwe panodiwa kurongeka kwakanyanya.
- Kuronga kwakaringana - neatomatiki, unogona kuseta mavhoriyamu ekugadzira pamberi, isa chirongwa uye, kana zviwanikwa zviripo, zvipedze nenguva.
- Kukura kwechigadzirwa kunopesana nemashure ekudzikira kwesimba rekushanda zvishoma nezvishoma kunotungamira mukudzikira kwemutengo wekugadzira, kunoita kuti hunhu huvepo.
- Basa rave rakachengeteka zvakanyanya - munzvimbo dzine njodzi dzemunhu, otomatiki inotsiva, matekinoroji anodzivirira hutano uye hupenyu kubasa.
- Mumahofisi, otomatiki inosunungura mamaneja kubva kumabasa enguva dzose, kufambisa maitiro, uye inobatsira kubhadhara zvakanyanya kukugadzira, basa rekuziva. Kune izvi, kune CRM, ERP, BPMS, PM uye yakasara zoo yebhizinesi otomatiki masisitimu.
Pakanga pasina mubvunzo wekuvadziko ipi neipi yaigona kuitika!
Tesla akataura zvinonzwika nezvedambudziko iri
Musoro we hyper-automation wakambokurukurwa, asi wakapinda muchikamu chinoshanda chehurukuro apo Tesla akatambura fiasco yemari nekuvhurwa kweTesla Model 3 mota.
Iko kuungana kwemota kwaive kwakazara otomatiki uye marobhoti aitarisirwa kugadzirisa matambudziko ese. Asi chaizvoizvo, zvinhu zvose zvakasvika pakukanganisa - pane imwe nguva, nekuda kwekutsamira kune robotic assemblers, kambani haina kukwanisa kuwedzera simba rekugadzira. Iyo conveyor belt system yakaratidza kuve yakaoma zvisingaite, uye Fremont, Calif., chirimwa chaive chichida kukwenenzvera kugadzira uye kuhaya vashandi vanokwanisa. “Takanga tine network yakapenga, yakaoma kunzwisisa yemaconveyor belt uye haina kushanda. Naizvozvo, takasarudza kubvisa zvese izvi, "Musk akataura nezvenyaya iyi. Iyi inzvimbo yakakosha yeindasitiri yemotokari uye, ndinofunga, ichave bhuku rekuverenga.
Tesla assembly shop paFremont fekitori
Uye zvakadini nemabhizimisi maduku uye epakati-kati muRussia neCIS, ayo anowanzoitwa neasingasviki 8-10% yemakambani? Zvirinani kuziva nezvedambudziko risati rakanganisa kambani yako, kunyanya sezvo mamwe, kunyangwe makambani madiki kwazvo, achikwanisa kugadzirisa zvese nekuisa basa remunhu, mari, nguva uye hukama hwevanhu mukati mechikwata paatari ye otomatiki. Mumakambani akadaro, Hukuru Hwake iyo Algorithm inotanga kutonga uye kusarudza.
Mitsara mishanu yekushambadzira
Isu tiri veane musoro uye vanokwanisa otomatiki, saka tine:
- - ine simba yepasirese CRM mune 6 editions kumabhizinesi madiki nepakati
- - yakapusa uye yakapusa gore-yakavakirwa tikiti system uye mini-CRM nekutanga ipapo
- - CRM ine simba yeTV neredhiyo inobata uye vanoshambadzira kunze; mhinduro yeindasitiri yechokwadi nekuronga midhiya nezvimwe.
Izvi zvingatoitika sei?
Zvishandiso zvekushandisa zvebhizimusi chero ripi zvaro zvave kuwanikwa kwehunyanzvi uye mune zvemari, varidzi vazhinji vekambani vakatanga kuzviona sechitendero chekutakura zvinhu: kana zvese zvichiitwa nemarobhoti nemapurogiramu, hapazovi nekukanganisa, zvese zvichange zvisina makore uye zvakanaka. Vamwe mamaneja vanotarisa matekinoroji sekunge vanhu chaivo, uye vatengesi "vanovakurudzira": CRM ichazvitengesa, zviwanikwa zvichagoverwa neERP, WMS ichagadzirisa zvinhu mudura rako… zvine ngozi kune avo vakava vatsigiri vayo vasingaoni. Pakupedzisira, kambani inotenga zvisina hanya zvese zvinogona kutsiva vanhu uye ... inowana yakaoma mitezo yeIT zvachose.
Sei hyper-automation ine njodzi?
Over-automation (kana hyper-otomatiki) ndiko otomatiki (yekugadzira, mashandiro, analytics, nezvimwewo) inosanganisira kusaita basa. Kazhinji kazhinji, mamiriro ezvinhu aya anokura kana iyo otomatiki maitiro isingafungi nezve chinhu chemunhu.
Uropi hwakaoma
Kudzidza kwemuchina uye hungwaru hwekugadzira (ML neAI) vakatowana mashandisiro avo muindasitiri, chengetedzo, chekufambisa, uye kunyangwe mune hombe ERP neCRM (dhizaina scoring, mutengi rwendo kufanotaura, lead qualification). Aya matekinoroji anogadzirisa kwete chete kutonga kwemhando uye nyaya dzekuchengetedza, asi zvakare anoita zvinhu chaizvo zvevanhu: tarisa zvimwe midziyo, kudzora michina yemuchina, kuziva uye kushandisa mifananidzo, kugadzira zvirimo (kwete mupfungwa yechinyorwa, asi mupfungwa yezvimedu izvo. zvinodiwa pakushanda).- manzwi, zvinyorwa, nezvimwewo) Saka, kana kare mushandisi akashanda nemuchina weCNC uye akazova akakodzera kubva pane chimwe chiitiko kuenda kune chimwe chiitiko, ikozvino basa remunhu riri kuderera uye zvikwaniriso zvemhizha imwechete indasitiri iri kudonha zvakanyanya.
Kufadzwa nemikana yeML neAI, vatengesi vanokanganwa kuti iyi ingori kodhi yakagadzirwa uye yakanyorwa nevanhu uye iyo kodhi ichaitwa nemazvo uye "kubva zvino kusvika zvino", pasina kutsauka kudiki. Nokudaro, munzvimbo dzose - kubva kumushonga kuenda kubasa rako rehofisi - kushanduka kwekufunga kwevanhu, kukosha kwemabasa ekuziva uye unyanzvi hwemhizha hunorasika. Fungidzira kuti chii chaizoitika kana vatyairi ve "cornfield" vachivimba chete ne autopilot? Saka zviri mubhizinesi - kufunga kwevanhu chete kunokwanisa kugadzira hutsva, nzira, kuve nehungwaru nenzira yakanaka uye kushanda zvinobudirira mu "man-man" uye "man-machine" masisitimu. Usangovimba neautomation.
Uye izvi, usazvikanganise mukodhi, zvakanaka?
Neimwe nzira kwete munhu
Pamwe, pakati pevashandisi veInternet hapasisina avo vasina kumbosangana ne bots kamwechete: pamawebhusaiti, mukukurukurirana, mumasocial network, munhau, pamaforamu uye zvakasiyana (naAlice, Siri, Oleg, pakupedzisira). Uye kana izvi zvikakudarika, iwe unogona kunge wakataurirana nemarobhoti efoni. Zvechokwadi, kuvapo kwevashandi vemagetsi vakadaro mubhizinesi kunobatsira kusunungura maneja, kuita kuti basa rake rive nyore uye nekukurumidza. Asi tekinoroji isina mhosva iyo mabhizinesi madiki akapinda mairi yakave isiri nyore.
Sekureva kweCX Index 2018 mushumo, makumi manomwe neshanu muzana evakapindura vakati vakapedza hukama hwavo nekambani nekuda kwechiitiko chisina kunaka nekutaura. Iyi inhamba inotyisa! Zvinoitika kuti mutengi (kureva, uyo anounza mari kune kambani) haadi kutaurirana nemarobhoti.
Uye zvino ngatifungei nezve bhizimusi uye kunyangwe PR basa. Heino kambani yako, ine webhusaiti inoshamisa - pane chat bot pawebhusaiti, chat bot murubatsiro, robhoti + IVR parunhare uye zvakaoma "kuwana" anopindirana ari mupenyu. Saka zvinozoitika kuti chiso chekambani chinova ... robhoti? Kureva kuti inobuda isina chiso. Uye iwe unoziva, pane imwe tsika muIT indasitiri yekuita kuti iyi huso hutsva huve hwevanhu. Makambani anouya netekinoroji mascot, anoiisa neakanaka maficha uye aifumura semubatsiri. Iyi inzira inotyisa, isina tariro, kumashure uko kune dambudziko rakadzika repfungwa: maitiro ekuita vanhu izvo isu isu takanyima vanhu?
Mutengi anoda kudzora nzira yekukurukurirana nekambani, anoda munhu mupenyu ane mafungiro anoshanduka, uye kwete izvi "gadzira chikumbiro chako zvakare".
Ndichapa muenzaniso kubva muupenyu.
Alfa-Bank ine yakanaka kwazvo online chat mune mobile application. Pakutanga kwekuonekwa kwayo, pakanga paine kunyange chinyorwa paHabré, umo hunhu hwevashandisi hwakacherechedzwa - hwaitaridzika hunoshamisa, hwainakidza kutaurirana, kubva kune vanozivana uye muRuNet nguva nenguva paive nechido pamusoro peizvi. Maiwe, ikozvino kazhinji uye kazhinji iyo chatbot inopindura iyo kiyi yemubvunzo, ndosaka paine kusingafadze kunzwa kwekusiiwa, uye kunyangwe nyaya dzekukurumidzira dzakatanga kugadziriswa kwenguva yakareba.
Chii chaive chakanaka nezvechat yaAlpha? Icho chokwadi chekuti pakati pane munhu, kwete bot. Vatengi vaneta nerobhoti, kutaurirana kwemuchina-kunyangwe introverts. Nekuti iyo bot iri… mbeveve uye haina mweya, ingori algorithm.
Saka hyper-otomatiki yekutaurirana nevatengi inotungamira mukuodzwa mwoyo uye kurasikirwa kwekuvimbika.
Maitiro nekuda kwemaitiro
Otomatiki inosungirirwa kune ega maitiro mukambani - uye iyo yakawanda maitiro ari otomatiki, zviri nani, saka kambani inobvisa matambudziko nemaitiro ekuita. Asi kana pasina vanhu vari kumashure kwemaitiro avo vanonzwisisa mashandiro avanoita, ndeapi misimboti inovatsigira, zvipi zvipimo uye kukundikana zvinogoneka mukuita, maitiro acho achaita kuti kambani itore. Nenzira dzakawanda, ndosaka zviri nani kana maitiro uye otomatiki zvikaitwa kwete nevanopa mazano ekunze, asi neboka rinoshanda mukati mekambani mukubatana nemugadziri weiyo automation system. Hongu, inoshanda-yakawanda, asi pakupedzisira inovimbika uye inoshanda.
Kana iwe wakagadzirisa maitiro, asi pasina munhu anovanzwisisa, pakukundikana kwekutanga pachava nenguva yekuderera, pachava nevatengi vasingafariri, vakashaya mabasa ekushanda - pachava nekukanganisa kwakakwana. Naizvozvo, ita shuwa yekugadzira hunyanzvi hwemukati uye kugadza vanobata maitiro vanovadzora uye nekuchinja. Automation pasina munhu, kunyanya mumabasa ekushanda ekambani, haisati yanyatsokwanisa.
Automation nekuda kweautomation kuguma kwakafa pasina purofiti kana pundutso. Kana uchipikisana nemamiriro ezvinhu aya une chido chekuderedza vashandi, nokuti "chimwe chinhu chichaita zvose pachako", mamiriro acho achanyanya kuipa. Naizvozvo, chiyero chinofanira kutsvakwa: pakati pechishandiso chakakosha chezana ramakore rechiXNUMX, otomatiki, uye chinhu chakakosha chenguva yedu - vanhu.
In general ndapedza 😉
Source: www.habr.com