Munguva pfupi yapfuura, mushumo mutsva kubva kukambani yeAshmanov uye Partners yakaburitswa pane izvo zvinopesvedzera mazinga. Gwaro racho, senguva dzose, rine simba guru. Senguva yekupedzisira, ngatitarisei pane zvakakosha paramita.
Ngatitorei tafura yegadziriro huru - Yandex.
1. ICS - Webhusaiti Hunhu Index
X
Yandex zvakakosha paunenge uchiongorora
Iyo "mhando" yemasaiti iri pachena: saiti yakanaka inzvimbo hombe,
ne traffic yakakura, yakakura
nhamba yemapeji uye yakakura
assortment.
Kuzvitaura zviri nyore, iyo ICS inobatwa netraffic. Uye iyo traffic yakawanda, zviri nani chinzvimbo. Vicious circle. Panguva ino, pfungwa dzinobva dzamuka: havasi kutimanikidza kutenga traffic yakabhadharwa seYandex-Direct nenzira iyi? Ndinofunga kuti pane chokwadi mune izvi. Yandex ndeye 100% yekutengesa chimiro uye inoda kuita mari.
Maonero angu ndeokuti ICS, sepakutanga, sechiratidzo, haina kukanganisa chero chinhu.
2. Nhamba yemapeji muindex
Iyi parameter yakakosha nhasi. Ini ndinofunga izvi zvakakonzerwa nehuwandu hukuru hwema aggregator, ayo ari kuwedzera kuvhara nzvimbo diki. Yakakosha mukana weaggregator yakakura yakadzika semantics nekuda kwehuwandu hukuru hwechigadzirwa makadhi uye mafirita nemaparamita. Zvekuita kuvandudza:
a) Usabvisa zvigadzirwa kubva panzvimbo. Maka se "out of stock".
b) Gadzira mafirita nema parameter: mafoni matsvuku, mafoni akachipa, nezvimwe. Ichi chishandiso chekare uye chakasimbiswa. Zvine basa nanhasi.
c) Ongorora vakwikwidzi uchishandisa software. Semuenzaniso, netpeak cheki. Kutarisa nhamba yemapeji. Dambudziko nderekuita zvakawanda. Panguva imwecheteyo, hapana chikonzero chekusafunga spam. Gadzira zvakasiyana-siyana nemasefa.
3. Reference
Link misa haisi chiratidzo chakakosha nhasi, asi inoramba yakakosha. Chii chaunofanira kutarisisa paunenge uchitenga muna 2020?
kuitika (kwemazwi)
zvikumbiro zvekubatanidza kune saiti zvakakosha mune zvese
kutsvaga injini, zvinoitika mumalink
paURL - kunyanya muGoogle.
Nemashoko akareruka, zvinokurudzirwa kushandisa zvinongedzo kune kiyi yemubvunzo muzvinyorwa. Kune Google, zvinonyanya kukosha kuti chinongedzo chinotungamira kune peji kusimudzirwa, uye Yandex inoongorora iyo yakazara yekubatanidza muto, asi inoteerera kune iyo link text uye inopa kukurudzira kune akakodzera mapeji.
Muenzaniso: Batanidza neancho "tenga Lada Largus Bu".
ZveGoogle: isa chinongedzo kune yakatarwa peji peji, semuenzaniso site.ru/bu-auto/lada-largus. Anowana kuwedzera mune zvabuda.
Pamusoro peYandex: isa chinongedzo kune iyo huru peji site.ru. Iyo peji saiti.ru/bu-auto/lada-largus inowana kuwedzera mune zvabuda.
Paavhareji, Google inoshandisa chinongedzo chinhu kurongedza webhusaiti seyakazara uye chaiyo peji. Yandex inongogumira kune saiti chete. Naizvozvo, Google ichiri kuda zvinongedzo kupfuura Yandex.
Tsvagiridzo inoratidza kuti zvinongedzo zvinoramba zvichishanda. Ndinoziva sei kana saiti yangu ichida zvinongedzo?
a) Unganidza 5-8 vakwikwidzi kubva niche yako (vakwikwidzi vanogona kuunganidzwa vachishandisa megaindex kana webhu yakafanana, unganidza nekuonekwa kwenzvimbo, uye kwete nemakiyi chaiwo);
b) Ongorora iwo uchishandisa analyzer, semuenzaniso NetPeackChecker, uye ona kuti ndedzipi nzira dzakafanana uye nenzira dzipi dzavanosiyana zvakanyanya. Semuyenzaniso, nhanhatu kubva pa6 saiti dzine zana rekubatanidza. Izvi zvinoreva kuti unofanira kutanga kutenga link mass. Kana mufananidzo wacho wakapesana - hapana hukama hunodiwa, tsvaga imwe parameter inobatanidza vatungamiri.
Kana iwe uchiri kusarudza kutenga, ini ndicharatidza zvakasiyana chikamu chezvinodhura zvinongedzo (kubva ku5000 rubles). Mazano mashoma:
a) Haufanire kutenga zvinodhura zvinongedzo padanho rekutanga rekubatanidza kuvaka. Zvakawanda zvirinani, asi nekufukidzwa kwakakura kwemibvunzo yakakosha.
b) Iva nechokwadi chekusimbisa hukama hwakadaro. Iwe unogona kuisimbisa nezviri nyore zvinongedzo kubva kumadonhwe (iyi ndipo paunodzorera yekare thematic domain kana kuitenga pakuchinjana, senge auction.nic.ru kana teleri.ru, uye isa zvinongedzo kubva kwairi kune chinyorwa chine chinongedzo chakatengwa. ), unogona kushamwaridzana. network, zvinodhura zvakachipa, nezvimwe.
Muenzaniso: iwe wakanyorwa nezvayo muForbes. Iwe pakarepo wakatumira ruzivo nezve izvi pasocial media yako. mbiri, yakanyorwa pamapuratifomu ese, yakaraira kutaurwa kubva kune vanoblogi uye kazhinji vakaedza nepavanogona napo kuita kuti munhu wese azive nezvazvo.
c) Bookmark chinyorwa nechinongedzo uye chishanyire kamwe chete pamwedzi. Zvakakosha kuti anchor uye zvinyorwa hazvichinje. Ngwarira kuvapo kwebhanari yekubatanidza kana iwe usingatengi kuburikidza nekuchinjana.
d) Bvunza webmaster kuti awedzere zvinongedzo kubva kune zvimwe zvinyorwa zvine musoro kune ako uye edza kuona kuti chinongedzo chako chiri mukopi imwe chete. Kazhinji vanosangana newe.
4. Kushanya (traffic kune saiti)
Ehe, chinzvimbo chako muTOP 10 zvinoenderana ne traffic kune yako saiti. Ko kana saiti iri itsva? Rutivi rwakajeka pakushambadzira kwemamiriro ezvinhu? Chimwe chezvakakosha zvakawanikwa pachidzidzo ndechekuti:
Yandex zvakakosha paunenge uchiongorora
Iyo "mhando" yemasaiti iri pachena: saiti yakanaka inzvimbo hombe,
ne traffic yakakura, yakakura
nhamba yemapeji uye yakakura
assortment.
Sezvineiwo, hapana zvakawanda zvekutaura nezvazvo pano. Kana iwe uine webhusaiti itsva, shanda pane zvimwe zviratidzo zvehutano. Muchidzidzo chinoenda seizvi:
Uye chete mushure mechinzvimbo chemakumi maviri ita maparameter ane hukama ne
izvo zvingangodaidzwa kunzi kunaka kwesaiti pasina hunhu hwevamiriri
kutsvaga injini hunyengeri - mugove wezvibatanidza kune peji guru resaiti, maitiro metrics (nguva yekushanya, muzana yekukundikana, peji maonero
kushanya). Izvi zvinosanganisirawo chikamu cheshanduko kubva kune "yakanaka" masosi: kubva pasocial media. network, kubva kutsamba, kubva kukushambadzira. Kuteverwa na
parameters zvinoenderana nemagariro network, uye parameters inotsanangura kushanda
webhusaiti: kunyoresa, kubhadhara nekadhi, kuendesa
(kunhonga), nezvimwewo.
5. Huge assortment
Chiratidzo chinonakidza chezvese zvitoro zvepamhepo uye nzvimbo dzebasa. Muchidimbu, inenge yakafanana nenhamba yechiratidzo 2. Zvinonakidza chaizvo kutarisa zvakananga pamasayiti ane mabasa (ndiri kuita izvi ikozvino). Kana zvinhu zvese zvakanyanya kana zvishoma kujeka nezvitoro zvepamhepo, kukwikwidza neaggregators kunoraira mitemo. Mumasevhisi, chiratidzo ichi chinogona zvakare kushandiswa kune madiki masayiti. Semuenzaniso, kana iwe uri nyanzvi yezvepfungwa, iwe unofanirwa kugadzira yakakura matrix yemasevhisi uye kuapwanya mumapeji. Kurapa kwemhuri, kurapwa kwaari, kurapwa kwaari, kurapwa kwevakadzi vane pamuviri, kurapwa kwevakaroora, kuburikidza neSkype, nezvimwe. Wedzera kune iyi dzidziso, franchising, webinars, uye isu tinofanirwa kuwana mukana pane avo vane ese masevhisi aya pane rimwe kana matatu peji.
Inotevera pane iyo rondedzero ndiyo inotevera paramita:
Domains dzinobatanidza kune saiti (chaizvo zvinongedzo)
Nhamba yekushanya kwesaiti (traffic)
Alexa Rank (traffic)
Kushanya: kutumira zvakananga (traffic)
Kushanya: tsamba (newsletter)
Ini handidi kugara pazviri zvakadzama, zviri pamusoro pechinhu chimwe chete sezvakatsanangurwa pamusoro.
Ngatitarisei mhedzisiro:
1. Kunyangwe iwe usingakwanise kupesvedzera traffic yesaiti yako nezera rayo (zvisinei,
nguva iri kudivi rako pano), kuwedzera yako yekubatanidza misa uye assortment yakanaka
musimba renyu.
Ndinofunga kuti hapana mashoko anodiwa pano.
2. Funga - pamwe zvese hazvina tariro zvakanyanya ne traffic sources?
Semuenzaniso, kana iwe ukagadzira imwe inobatsira sevhisi, kuronga makwikwi, kusimudzira Instagram ...
Kukwezva traffic kwete chete kubva kune yekutsvaga injini, shandisa chero mamwe masosi. Izvi zvinogoneka, kunyangwe zvemahara.
3. Kukura kwechiratidziro chekuratidzira chiratidzo chisina kunanga cheassortment.
Usabvisa zvigadzirwa kubva pasaiti, wedzera chigadzirwa matrix, ongorora vakwikwidzi uye kurodha zvimwe zvigadzirwa.
4. Nhamba yemapeji pasaiti muhuwandu uye yakakosha kune chikumbiro kunyanya inogona
zvakakosha zvikuru. Kana kune boka remhando (kana sarudzo dzebasa) iwe unogona kuita
peji rimwe chete kana akati wandei akasiyana - yechipiri sarudzo iri nani.
Shanda semantics yako zvakanaka. Ziva masumbu akakodzera, tarisa kushambadzira uye ruzivo rwezvikumbiro.
5. Mumaindasitiri mazhinji (somuenzaniso, e-commerce), nzira huru inoshanda mukati mese
nyika. Pamwe iwe une vangangoita vadiwa kana mapoinzi ekutora mune imwe
maguta? Kero dzavo (nhamba dzenhare) dzinogona kubatsira zvikuru. Runhare "8-800-..." uye kunyange
kupa vatengi mukana wekuraira kufona zvakare, zvakare.
Ratidza yakanyanya sevhisi pawebhusaiti yako, kunyangwe iwe usati unayo.
6. Kero(e) uye foni(s) zvakakosha pazviri - seumboo hwekuvapo kwako pasina Indaneti. Kana zvichibvira, vasimbise nekuvapo pamepu uye mamwe maYandex neGoogle masevhisi.
Maitiro ekuwedzera kuYandex dhairekitori yandinayo .
7. Kune maindasitiri ane hunyanzvi semushonga nemari, unoda zvakare umboo hwekugona kwako - zvitupa, zvitupa zvekunyoresa, ruzivo rwenyanzvi, zvemhando yepamusoro-soro zvemukati zvinotendeuka kubva pabhonasi kuita chinhu chinodiwa. Dzidza Google's Assessor Guide kuti unzwisise zvakakosha kuindasitiri yako.
8. Kana uchitarisira chishamiso, social media ndiyo imwe yenzvimbo dzinoitika minana. Asi kunyange zvikasadaro, hauchakwanisa kuvaregeredza. Nezve wongororo.
9. Mitengo yakaderera haisi chinhu chikuru. Chinhu chikuru kuderedzwa
Ndizvo zvimwe chete. Ndatenda nekutarisisa kwenyu, ndinovimba zvakabatsira. Nyora ku kana uine mibvunzo. Ini ndichapa mazano ekushandisa tsvagiridzo iyi pawebhusaiti yako.
Munyori wenyaya yacho ndiDmitry Dyadyukov.
Source: www.habr.com