Vanhu vazhinji vachiri kudavira mupfungwa isiriyo yokuti vanoita zvikurukuru nokuchenjera uye nokungwarira. Nekudaro, sainzi uye inoshanda psychology yakasvika nguva refu kumhedziso yekuti maitiro emunhu haana musoro uye haana musoro mumamiriro mazhinji ehupenyu. Hazvina kunaka kana zvakaipa, ndizvo zvazviri. Ndinokupa sarudzo yevanyori nemabhuku anopa nharo dzinogutsa dzekusanzwisisa kweHomo Sapiens.
1. Daniel Kahneman inyanzvi yepfungwa akagamuchira Nobel Prize muEconomics muna 2002. Basa rake resainzi rakaratidza kusaenderana kwemhando dzehupfumi dzinotsanangura maitiro evatengi. Danieri anoratidza zvinogutsa kuti maitiro maviri ekuita sarudzo anogarisana mupfungwa dzemunhu. Yokutanga inokurumidza uye inogadzirisa, yechipiri inononoka, asi panguva imwechete "smart". Fungidzira kuti ndeipi system inoshanda kakawanda?
Zvekuverenga: Daniel Kahneman "Funga kunonoka ... Sarudza nekukurumidza."
2. Robert Cialdini inyanzvi yepfungwa anodzidza chiitiko chekuteerera, anozivikanwa semunyori webhuku rinonzi "The Psychology of Influence." Edhisheni yekutanga yakabudiswa kumashure muna 1984 uye yakagara ichidhindwa kubva ipapo. Mabhuku ese aCaldini ari nyore kuverenga uye ane yakawanda inomanikidza mienzaniso ye otomatiki maitiro evanhu ayo anofurira anogara achishandisa kutitengesera chimwe chinhu. Sekureva kwemunyori, anotsikisa zvinyorwa zvake kubatsira vaverengi vakasiyana-siyana kuti vadzidze kuziva mamiriro ezvinhu kana vangozviita vodzidza kuramba zviito zvevanonyengedza.
Zvokuverenga: Robert Cialdini "Psychology of Influence" nemamwe mabhuku nemunyori uyu.
3. Tim Urban ine inonakidza uye yakapusa tsananguro yekuverengera. Muhunhu hwemunhu, mavara maviri "anorarama" - tsoko inofara, isina hanya uye murume mudiki ane njere. Vanhu vazhinji vane tsoko panguva yekutonga kwevanhu nguva zhinji. Kune mamwe mavara mune iyi nyaya - iyo panic monster inouya nenguva yekupedzisira.
Zvekuverenga: nezvimwe zvinyorwa nemunyori.
4. Neil Shubin inyanzvi yepaleontologist yakanyora bhuku rinoshamisa umo anodhirowa kufanana pakati pechimiro chevanhu nemhuka dzekare. Vamwe vanyori vanoshandisa izwi rekuti "reptilian brain" dzimwe nguva vanotaura Neale, asi kubva pamaonero ebasa raNeale zvingava zvakanyatsorurama kudaidza uropi hwe "reptilian" uropi hwe "hove".
Zvekuverenga: Neil Shubin βInner Hove. Nhoroondo yemuviri wemunhu kubva kare kusvika nhasi."
5. Maxim Dorofeev ndiye munyori webhuku rinonakidza uye rinobatsira chaizvo "Jedi Techniques". Iri bhuku rine tsananguro yemaitiro evanhu, inopfupisa uye inopa mazano ekuwedzera kubudirira kwemunhu. Ndinofunga kuti bhuku iri rinofanira kuverengerwa munhu wemazuva ano.
Maxim Dorofeev "Jedi maitiro".
Iva nekunakidzwa uye kunobatsira kuverenga!
Source: www.habr.com