Iyo yemitambo yekuratidzira gamescom 2019 muCologne yakaratidza zvakawanda zvinoshamisa. Inonyanya kuzivikanwa automaker Ford yakazivisa hurongwa hwekuita zvakakomba muSports. Parizvino, kambani iri kutotsvaga vatyairi vemotokari vakanyanya kunaka kuti vagadzire zvikwata zvavo zveSports. Parizvino, zvikwata zvenyika zveFordzilla zvichangogumira kunyika shanu: France, Germany, Italy, Spain neUK. Pamusoro pezvo, zvakarongwa kuumba timu yevatambi vepamusoro veEU.
Roelant De Waard, mutevedzeri wapurezidhendi wezvekutengesa uye masevhisi eFord yeEurope, akati: βFord ine hunyanzvi hwemijaho iyo vamwe vanogona kungoitira shanje. Ino ndiyo nguva yekushandisa ruzivo urwu kune nyika yesports kuti isvike kuchizvarwa chinotevera chevamhanyi vepamhepo uye kuvakurudzira kuti vave vatyairi veimwe yemota dzedu dzeFord Performance. "
Parizvino, nyanzvi dzinofanotaura kuti mari dzepagore dzemusika wepasi rose eSports dzichasvika madhora bhiriyoni 1,1 - 26,7% kupfuura mhedzisiro ye2018. Vateereri vose vanofanira kuva 453,8 mamiriyoni evanhu: 201,2 mamiriyoni e-e-sports fans uye 252,6 mamiriyoni evanhu vanoona. Panguva imwecheteyo, mutambi wepakati achangopfuura makore makumi matatu - apo vanhu vanowana mota itsva.
Ford inotenda hunyanzvi hwe esports uye chishuwo chenharaunda yemitambo zvichabatsirawo kuti inzwisise kuti ramangwana rekufamba richataridzika sei, paine nzira nyowani dzekufambisa senge mota dzinozvityaira dziri kubuda. Nenzira, kambani yave iripo pamutambo wegamescom kwemakore akati wandei: muna 2017, yakava yekutanga automaker kumisikidza pavilion yayo pachiitiko ichi. Kwapera gore, kambani yakaunza vhezheni yepamusoro-soro yerori yayo inotengeswa zvakanyanya pamusika weEU, Ford Ranger Raptor, pakuratidzira kweCologne.
Zvikwata zveFordzilla zvichakwikwidza mumapurojekiti akadai kubva Turn 10 Studios uye Microsoft Game Studios. Forza parizvino ndiyo inotengesa zvakanyanya mujaho akateedzana yeazvino console chizvarwa. Mamirioni avanhu anotamba Forza mwedzi wega wega, nevanosvika miriyoni vedhijitari vanosarudza mota dzeFord.
Turn 10 Head of Partnerships Justin Osmer akati: "Tinofara kuona mhando dzakakura seFord dzichisarudza Forza Motorsport kutanga zvirongwa zve esports. Iyo Forza yakatevedzana ine mamirioni evateveri, uye vanhu vazhinji uye vazhinji vanoda kuve eSports vatambi kana kungotevera eSports. Tinofara kuona shamwari yedu yenguva refu Ford Motor Company ichigadzira mikana mitsva yeizvi.
Source: 3dnews.ru