Ecom world yakakamurwa kuita mahafu maviri: vamwe vanoziva zvese nezve omnichannel; vamwe vachiri kushamisika kuti tekinoroji iyi inogona kubatsira sei kune bhizinesi. Yekutanga inokurukura kuti iyo Internet yezvinhu (IoT) inogona kuumba nzira itsva kune omnichannel. Isu takashandura chinyorwa chinodaidzwa kuti IoT Inounza New Meaning kune Omnichannel Mutengi Zvakaitika uye tiri kugovera iwo mapoinzi makuru.
Imwe yefungidziro yeNess Digital Engineering ndeyekuti panosvika 2020, ruzivo rwemushandisi ruchave chinhu chakasarudzika pakusarudza chigadzirwa, nekupfuura zvinhu zvakaita semutengo uye chigadzirwa pachacho. Izvi zvinotevera kubva pane izvi kuti kuitira kukwezva vatengi uye kuwedzera kuvimbika kwemhando, makambani anofanirwa kunyatsodzidza rwendo rwevatengi (mepu yekudyidzana pakati pemutengi nechigadzirwa), uye kuona mameseji akakosha emhando mumatanho ese ekutaurirana. Aya ndiwo maitiro aungaita "seamless" kuonana nemutengi.
Zvipingamupinyi kuIoT Omnichannel Evolution
Munyori wechinyorwa anodana kubatana kweInternet yezvinhu uye omnichannel IoT omnichannel evolution. Zviripachena kuti iyo Internet yezvinhu ichabatsira kugadzira rwendo rwakavandudzwa rwevatengi. Nekudaro, pane mubvunzo wakavhurika maererano nekugadziriswa kwedhata redhata rinoonekwa pakuunza IoT mune bhizinesi modhi. Nzira yekugadzira sei ruzivo rwakakosha kubva pakuongorora data? Munyori anozivisa 3P yeizvi.
Proactive chiitiko
Sezvo mutemo, kushamwaridzana pakati pekambani nemutengi kunotanga nekutanga kwemutengi (kutenga, kushandiswa kwebasa). Panyaya yekushandisa IoT mukambani, mamiriro acho anogona kutenderedzwa kuburikidza nekuenderera mberi kwekutarisa uchishandisa IoT zvishandiso. Semuenzaniso, nekuda kweizvi, nguva yekushanda uye yakarongwa kugadzirisa inogona kufanotaurwa mukugadzirwa. Izvi zvichabatsira kudzivirira nguva isina kurongeka, inodhura. Mumwe muenzaniso, masensa anogona kunyevera vatengi nezve kusashanda kwezvimwe zvikamu mumotokari kana kuverenga zuva rakakodzera rekutsiva kwakarongwa.
Predictive experience
IoT inogona kufanotaura uye kutarisira zviito zvemushandisi nekuchinjana-chaiyo-nguva data nemasevhisi emakore anovaka maitiro ekuita zvinoenderana nemaitiro evashandisi vese. Nekufamba kwenguva, mune ramangwana, maIoT maapplication akadaro, achishandisa data kubva kumakamera ekutarisisa, radar uye masensa mumotokari, achaita kuti mota dzinozvimiririra dzichengeteke uye vatyairi vanoderedza njodzi yetsaona dzemumugwagwa.
Zvakaitwa nemunhu
Content personalization inoenderana neclient behaviour scenarios.
Personalization inogoneka kuburikidza nekuenderera mberi kwekutarisa uye kuongororwa kwemaitiro evatengi. Semuenzaniso, kana mutengi aitsvaga chimwe chigadzirwa paInternet zuva rapfuura, chitoro chinogona kumupa, zvichibva pane zvakambotsvagwa data, zvigadzirwa zvine hukama uye zvishongedzo vachishandisa smart proximity marketing muchitoro chisina Indaneti. Aya ndiwo anopihwa ekushambadzira anoshandisa ese ari maviri data kubva kuBluetooth sensors inoongorora mafambiro ekunze emutengi, uye data inogamuchirwa kubva kuIoT zvishandiso: smart wachi uye zvimwe zvigadzirwa zvehunyanzvi.
Mukupedzisa, zvinofanirwa kucherechedzwa kuti IoT haisi sirivheri yebhizinesi. Mubvunzo unoramba uri pamusoro pekugona uye nekumhanyisa kwekugadzirisa data hombe, uye kusvika pari zvino hofori chete seGoogle, Amazon, uye Apple inogona kurarama neiyi tekinoroji. Nekudaro, munyori anocherekedza kuti haufanirwe kuve hofori yekushandisa IoT, zvakakwana kuti uve kambani yakangwara kana zvasvika kune zano uye rwendo rwemutengi mepu.
Source: www.habr.com