Mhoro, Habr! Nguva pfupi yapfuura ndakava nemukana wekutaura naNikolai Vakorin, muvambi wepurojekiti inofadza ibasa rekutumira zvipo pasina Indaneti uchishandisa emoji. Munguva yehurukuro, Nikolay akagovera ruzivo rwake rwekugadzira zano rekutanga rinobva pane zvakatarwa maitiro, kukwezva mari, kuwedzera chigadzirwa uye matambudziko munzira iyi. Ndinomupa pasi.
Basa rokugadzirira
Ndanga ndichiita bhizinesi kwenguva yakareba, asi isati yave yakawanda uye yakawanda isina mapurojekiti muchikamu chekutengesa. Iri rudzi rwebhizinesi rinonetesa, ndaneta nematambudziko anogara aripo, kazhinji kamwechete uye asingaperi.
Nokudaro, mushure mekutengesa imwe purojekiti muna 2012, ndakazorora zvishoma uye ndakatanga kufunga pamusoro pezvinotevera. Iyo nyowani, isati yagadzirwa purojekiti yaifanira kuzadzisa zvinotevera maitiro:
- hapana zvinhu zvenyama, izvo zvinoda kutengwa uye mari inoshandiswa pakutsigirwa kwavo uye izvo zviri nyore kutendeuka kubva kune pfuma kuva zvikwereti kana chimwe chinhu chikatadza (muenzaniso: midziyo yeresitorendi iri kuvhara);
- hapana maakaundi anogamuchirwa. Anenge nguva dzose mumapurojekiti angu ekare maiva nemamiriro ezvinhu umo vatengi vaida kubhadharwa kwemashure, uye kuendeswa kwemabasa uye zvinhu pakarepo. Zviri pachena kuti zvino waingofanira kuwana mari yako uye kushandisa nguva yakawanda nesimba pairi, dzimwe nguva zvakanga zvisingakwanisi kugadzirisa dambudziko (kana kuti zvakanga zvisingagoneki);
- mukana wekushanda nechikwata chidiki. Mubhizinesi rekunze, rimwe rematambudziko makuru kuhaya vashandi. Sezvo mutemo, ivo vakaoma kuwana uye kukurudzira, kutendeuka kwakakwirira, vanhu havashande zvakanaka, vanowanzoba, zvinhu zvakawanda zvinoda kushandiswa pakutonga;
- mukana wekukura kwemari. Iko kukura kweiyo purojekiti yekunze kunogara kushoma, asi ndaida kuedza kusvika kumusika wepasirese (kunyangwe ini ndisina kunzwisisa sei zvakadaro);
- kuvapo kwemaitiro ekubuda. Ini ndaida kuwana bhizinesi raizove remvura uye randaigona kubva nyore uye nekukurumidza kana zvichidikanwa.
Zviripachena kuti iyi yaifanirwa kunge iri imwe mhando yekutanga online uye kuti zvingave zvakaoma kubva kune iyo nzira yakananga kune iyo pfungwa chete. Naizvozvo, ndakaunganidza boka revanhu vane pfungwa dzakafanana - vaimbova shamwari uye vandaishanda navo - vangave vanofarira kushanda purojekiti nyowani. Takapedzisira tave nerudzi rwebhizinesi kirabhu yaisangana nguva nenguva kuti tikurukure mazano matsva. Misangano iyi nekupanana pfungwa zvakatora mwedzi yakati wandei.
Nekuda kweizvozvo, takauya nemazano akanaka ebhizinesi. Kuti tisarudze imwe, takasarudza kuti munyori wepfungwa imwe neimwe aizopa mharidzo yepfungwa yake. "Kudzivirirwa" kunofanirwa kunge kwaisanganisira chirongwa chebhizinesi uye imwe mhando yekuita algorithm kwemakore akati wandei.
Panguva ino, ndakafunga nezve "social network ine zvipo." Somugumisiro wehurukuro, iye ndiye akakunda.
Matambudziko api ataida kugadzirisa?
Panguva iyoyo (2013), pakanga paine matambudziko matatu asina kugadziriswa ane chekuita nemunda wezvipo:
- “Handizivi zvokupa”;
- “Handizivi kwokuisa zvipo zvisingakoshi uye kuti ndorega sei kuzvigamuchira”;
- "Hazvina kujeka nzira yekukurumidza uye nyore kutumira chipo kune rimwe guta kana nyika."
Pakanga pasina mhinduro ipapo. Nzvimbo dzakasiyana-siyana dzine mazano akaedza kugadzirisa dambudziko rekutanga, asi hazvina kushanda nemazvo. Zvikuru nekuti zvinenge zvese zvakaunganidzwa zvakadaro zvaive zviziviso zvakavanzwa zvezvimwe zvigadzirwa.
Dambudziko rechipiri rinowanzogadziriswa nekunyora zvinyorwa - iyi itsika yakakurumbira kuMadokero apo, semuenzaniso, manheru ezuva rekuzvarwa, munhu wekuzvarwa anonyora runyoro rwezvipo zvaanoda kugamuchira, uye vaenzi vanosarudza. zvavachatenga vozivisa sarudzo yavo. Asi muRussia tsika iyi haina kunyatsodzika midzi. Nekuendeswa kwezvipo, mamiriro acho akanga akashata zvachose: zvakanga zvisingakwanisi kutumira chimwe chinhu kune rimwe guta kana, kunyanya, nyika isina maitiro akawanda.
Zvaiva pachena kuti mupfungwa taigona kuita chimwe chinhu chinobatsira kugadzirisa matambudziko aya. Asi musika wakanyanya kufanirwa kuumbwa wakazvimirira, uye kunyangwe hapana wenhengo dzechikwata aive nehunyanzvi hwekuita.
Naizvozvo, kutanga, takatora pepa nepenzura uye takatanga kugadzira zvinyowani zvezviratidziro zvekushandisa ramangwana. Izvi zvakatibvumira kuti tinzwisise kuti tinofanira kuisa dambudziko rechitatu pane rondedzero kutanga - kupa zvipo. Uye mukuita kukurukura kuti izvi zvingaitwe sei, zano rakazvarwa rekushandisa emoji kumiririra zvipo izvo munhu mumwechete aigona kutumira online uye mumwe anogamuchira kunze kwenyika (semuenzaniso, kapu yekofi).
Matambudziko ekutanga
Sezvo isu takanga tisina ruzivo rwekushanda pane zvigadzirwa zveIT, zvese zvakafamba zvishoma nezvishoma. Takapedza nguva yakawanda nemari tichigadzira prototype. Zvekuti dzimwe nhengo dzechikwata chepakutanga dzakatanga kurasikirwa nekutenda muchirongwa ichi ndokusiya.
Zvisinei, takakwanisa kugadzira chigadzirwa. Zvakare, nekuda kwetiweki yakanaka yevanobatika muguta redu - Yekaterinburg - takakwanisa kubatanidza mabhizinesi makumi manomwe papuratifomu mune yekuyedza mode. Aya ainyanya kuve mashopu ekofi, zvitoro zvemaruva, kugeza mota, nezvimwewo. Vashandisi vaigona kubhadhara chipo, sekapu yekofi, uye kutumira kune mumwe munhu. Mugamuchiri ipapo aifanira kuenda kunzvimbo yaaida ndokugamuchira kofi yavo mahara.
Zvakazoitika kuti zvese zvinotaridzika zvakanaka papepa. Mukuita, dambudziko rakakura raive kushaikwa kwekunzwisisa kwevashandi vemasangano vatinoshanda navo. Mune cafe yakajairwa, mutengo wakakwira zvakanyanya, uye kudzidziswa hakuwanzo kupihwa nguva yakakwana. Nekuda kweizvozvo, mamaneja eiyo danho vanogona kungotadza kuziva kuti yakabatana nepuratifomu yedu, vobva varamba kupa zvipo zvakabhadharwa kare.
Vashandisi vekupedzisira havanawo kunyatsonzwisisa chigadzirwa. Semuyenzaniso, kwatiri zvaiita sekuti takanga takwanisa kugadzira gadziriro yakanaka yekumisikidza zvipo. Chayo chaive chekuti gmoji chaiyo yekutaridza chipo yaive yakabatana nekirasi yezvinhu, uye kwete kambani yevatengesi. Kureva kuti, kana mushandisi akatumira kapu yecappuccino sechipo, mugamuchiri aigona kugashira kofi yake pane chero nzvimbo yakabatana nepuratifomu. Panguva imwecheteyo, mutengo wemukombe unosiyana munzvimbo dzakasiyana - uye vashandisi havana kunzwisisa kuti iyi yakanga isiri dambudziko ravo zvachose uye vaigona kuenda kune chero nzvimbo.
Zvakanga zvisingaite kutsanangura pfungwa yedu kune vateereri, saka kune zvakawanda zvigadzirwa takazochinja kune "gmoji - chaiyo mupi" link. Iye zvino, kazhinji chipo chinotengwa kuburikidza neiyo gmoji chaiyo inogona kugamuchirwa chete muzvitoro uye masangano etiweki akasungirirwa kune ichi chiratidzo.
Zvakanga zvakaomawo kuwedzera nhamba yevadiwa. Zvakanga zvakaoma kumaketani makuru kutsanangura kukosha kwechigadzirwa, nhaurirano dzakanga dzakaoma uye dzakareba, uye nokuda kwechikamu chikuru pakanga pasina chigumisiro.
Tsvaga mapoinzi matsva ekukura
Isu takaedza nechigadzirwa - semuenzaniso, isu hatina kuita chete application, asi mobile keyboard, iyo iwe yaunogona kutumira zvipo mune chero chat application. Takawedzera kumaguta matsva - kunyanya, takatanga muMoscow. Asi zvakadaro mwero wekukura hauna kunyanya kunakidza. Zvese izvi zvakatora makore akati wandei; takaramba tichikura tichishandisa mari yedu.
Pakazosvika 2018, zvakava pachena kuti taifanira kukurumidza - uye nekuda kweizvi taida mari. Zvaisaita senge zvisingaite sechivimbiso kwatiri kutendeukira kumari uye maaccelerator nechigadzirwa chemusika usati wagadzirwa; pachinzvimbo, ndakakwezva aimboshanda naye mune imwe yemapurojekiti angu apfuura semuridzi wemari. Isu takakwanisa kukwezva $3,3 miriyoni mukudyara. Izvi zvakatibvumira kuti tiwedzere kushinga kukudziridza zvirevo zvakasiyana-siyana zvekushambadzira uye zvakanyanya kuita basa mukuwedzera.
Basa iri rakaita kuti tinzwisise kuti tiri kurasikirwa nechimwe chinhu chakakosha, icho chikamu chekambani. Makambani pasi rose anoshingaira kupa zvipo - kune vadyidzani, vatengi, vashandi, etc. Nzira yekugadzirira kutenga kwakadaro kazhinji haina kujeka, kune varevereri vakawanda, uye mabhizimisi kazhinji haana simba pamusoro pekutumira.
Taifunga kuti chirongwa cheGmoji chaigona kugadzirisa matambudziko aya. Kutanga, nekutumira - shure kwezvose, mugamuchiri pachake anoenda kunogamuchira chipo chake. Pamusoro pezvo, sezvo kuendesa kuri kwedhijitari kutanga, mufananidzo wechipo unogona kugadziridzwa, kupihwa chiratidzo, kunyangwe kurongwa - semuenzaniso, Goredzva risati rasvika, na23:59, tumira yambiro ine emoji chipo kubva kukambani. Iyo kambani zvakare ine data rakawanda uye kutonga: ndiani, kupi uye riini akagamuchira chipo, nezvimwe.
Nekuda kweizvozvo, takashandisa mari yakasimudzwa kugadzira B2B chikuva chekutumira zvipo. Iyi inzvimbo yemusika iyo vatengesi vanogona kupa zvigadzirwa zvavo, uye makambani anogona kuzvitenga, ozvigadzira nema emojis uye ozvitumira.
Somugumisiro, takakwanisa kukwezva vatengi vakakura. Semuenzaniso, makambani akati wandei akatibata - uye isu takakwanisa kushanda pane dzimwe nyaya dzinonakidza muzvirongwa zvekuwedzera kuvimbika kwekambani uye kutumira zvipo zvekambani, kusanganisira kuburikidza nekusundidzira zviziviso zvevechitatu-bato nharembozha.
New twist: kuwedzera kwenyika
Sezvinoonekwa kubva muzvinyorwa zviri pamusoro, kukura kwedu kwaifamba zvishoma nezvishoma uye taingotarisa kupinda mumisika yekunze. Pane imwe nguva, apo purojekiti yakanga yatoonekwa munyika yedu, takatanga kugamuchira zvikumbiro kubva kune vezvemabhizimisi kubva kune dzimwe nyika pamusoro pekutenga franchise.
Pakutanga kuona, iyo pfungwa yaiita senge isinganzwisisike: kune mashoma ekutanga eIT munyika anoyera achishandisa franchise modhi. Asi zvikumbiro zvakaramba zvichiuya, saka takasarudza kuedza. Iyi ndiyo nzira iyo chirongwa cheGmoji chakapinda munyika mbiri dzeyaimbova USSR. Uye sezvakaratidzwa nemaitiro, iyi modhi yakazova inoshanda kwatiri. "Takarongedza" kuitira kuti iwe ugone kutanga nekukurumidza. Nekuda kweizvozvo, pakupera kwegore rino nhamba yenyika dzinotsigirwa ichawedzera kusvika kunhanhatu, uye panosvika 2021 isu tinoronga kuvepo munyika makumi mashanu - uye tiri kushingaira kutsvaga vatinoshanda navo kuti tiite izvi.
mhedziso
Iyo Gmoji chirongwa chave nemakore manomwe. Panguva iyi, takatarisana nematambudziko akawanda uye takadzidza zvidzidzo zvakawanda. Mukupedzisa, tinozvinyora:
- Kushanda pane imwe pfungwa yekutanga inzira. Takapedza nguva yakareba tichikudza pfungwa yeprojekti, kutanga nemaitiro ekutanga uye tichienderera mberi nekusarudza nzira dzinogoneka, imwe neimwe yakaongororwa zvakanyanya. Uye kunyangwe mushure mesarudzo yekupedzisira, nzira dzekuziva vateereri uye kushanda nayo dzakashanduka.
- Misika mitsva yakaoma zvikuru. Pasinei nokuti mumusika usati waumbwa kune mukana wekuwana mari yakawanda uye kuva mutungamiri, zvakaoma zvikuru nokuti vanhu havawanzonzwisisi mazano ako akajeka. Naizvozvo, haufanirwe kutarisira kubudirira nekukurumidza uye gadzirira kushanda nesimba pachigadzirwa uye kugara uchitaurirana nevateereri.
- Zvakakosha kuongorora zviratidzo zvemusika. Kana imwe pfungwa ichiita seisingabudiriri, ichi hachisi chikonzero chekusaiongorora. Izvi ndizvo zvanga zvakaita nepfungwa yekuyera kuburikidza nefranchise: pakutanga pfungwa "haina kushanda," asi pakupedzisira takawana nzira itsva yepurofiti, takapinda mumisika mitsva, uye takakwezva makumi ezviuru zvevashandisi vatsva. Nokuti pakupedzisira vakateerera kumusika, izvo zvakaratidza kudiwa kwemafungiro.
Ndizvo zvanhasi, ndatenda nekutarisisa kwako! Ndichafara kupindura mibvunzo mumhinduro.
Source: www.habr.com