Kwemakore akawanda, yanga iri tsika yakajairika muUnited States kuda vanyoreri venzvimbo dzakasiyana siyana kwete chete kutangazve, asiwo tsamba yekuvhara. Mumakore achangopfuura, kukosha kwechinhu ichi kwakatanga kuderera - kare muna 2016, tsamba dzekuvhara dzinodiwa chete. vashandirwi. Izvi hazvina kuoma kutsanangura - nyanzvi dzeHR dzinoitisa kuongororwa kwekutanga kazhinji dzine nguva shoma yekuverenga mavara; zvinongotora masekondi mashoma kuti vaongorore ivo pachavo maererano nehuwandu.
Zvisinei, ratidza kuti chiitiko chetsamba yekuvhara hachisati chave zvachose chinhu chekare, kunyanya kune zvinzvimbo zvine chekuita nekusika, uko hunyanzvi hwekunyora hwakakosha. Mugadziri wepurogiramu anogona kuwana basa nekungotangazve imwe chete muchimiro chepumped-up mbiri paGitHub, asi vanoedza, vanoongorora, uye vatengesi vanofanirwa kutora nguva yekunyora tsamba - havachaverengerwa nevanhu veHR, asi ne. vatungamiri vanosarudza vanhu vechikwata chavo.
Ndakawana chinyorwa chinonakidza chekuti ungasvika sei pakunyora tsamba yekuvha paunenge uchitsvaga basa muUSA nhasi, uye ini ndakagadzirira shanduro yakashandurwa yacho.
Iwe unofanirwa kushandisa template
Kazhinji, kana uchishingairira kutsvaga basa uye kutumira kunze, zvakajairika kusangana nezviziviso, kana uchipindura kwaunoda kuisa kana kubatanidza tsamba yekuvhara. Chokwadi chinoshamisa: kunyangwe maererano nenhamba isingasviki chikamu chimwe muzvitatu chevashandirwi vakaaverenga, anosvika makumi mapfumbamwe muzana evanoda kuti abatanidzwe. Sezviri pachena, izvi zvinoonekwa sechiratidzo chemaitiro ane mutoro weanonyorera uye nzira yekusefa kunze kune vane usimbe.
Asi kunyangwe usiri nungo yekunyora tsamba yekuvhara, kuzviita kubva mukutanga kakawanda kunonetesa. Naizvozvo, iwe unofanirwa kushandisa template umo chete izvo zvinongedzo zvine chekuita nechinhu chakashandurwa zvinoshandurwa. Hezvino izvo template yakadaro inogona kutaridzika.
Ita shuwa yekuisa zita
Kazhinji kazhinji, tsamba yekuvhavha inogona kusungirwa sechisungo, saka hazvizove zvisina basa kuigadzira zvakanaka. Kuti uite izvi, unogona kutevedzera iyo mitemo yekunyora tsamba dzebhizinesi, izvo zvinoreva kuvepo kweruzivo runotevera:
- Zita;
- Foni nhamba kana email;
- Unonyorera ani (zita remaneja, kana zvichitaurwa muzita / zita rekambani);
- Zvinongedzo kune ako enhau midhiya profiles / webhusaiti.
Sezvo iyi iri tsamba yebhizinesi, chimiro chinofanira kunge chakakodzera. Kana iwe usina yako domain, shandisa mabhokisi etsamba ane mazita asina kwaakarerekera, ese marudzi e [email protected] hazvikwane. Haufanire kunyora kubva kubhokisi retsamba rekambani yewaunoshandira iye zvino, kunyangwe usiri kushanda muUSA - kana vakadzidza tangidzo yako, vangangoenda kune ino saiti uye vangave vasinganzwisise chero chinhu uye vovhiringika, kana ivo vacha nzwisisa, uye zvese hazvingataridzike chaizvo zvine chekuita nemushandirwi aripo.
Shandisa iyo mitatu-ndima mutemo
Chinangwa chikuru chetsamba yekuvhara ndechekukwevera pfungwa kune yako tangazve. Ndiko kuti, chishandiso chekubatsira chisingafanirwe kukwezva kutarisisa zvakanyanya, izvo zvinoreva kuti hapana chikonzero chekuita kuti chirebe. Ndima nhatu dzichange dzakawandisa. Hezvino izvo zvavangave nezve:
- Mundima yekutanga, zvakakosha kuyedza kubata muverengi.
- Mune wechipiri, tsanangura zvauri kukurudzira.
- Mukupedzisa, kusimbisa iko kufungidzira kwakaitwa.
Heano mimwe mienzaniso yezvauri chaizvo zvaunogona kunyora nezvazvo muchikamu chimwe nechimwe.
Nhanganyaya: Kunongedza kune Zvakakodzera Zviitiko
Zvinoenderana neakasiyana masosi, vanotora vanopedza kubva up to . Zviri pachena kuti ivowo havasati vakagadzirira kupedza nguva yakawanda pane tsamba yekuvhara. Saka ndima yekutanga inoshanduka kuva inonyanya kukosha.
Edza kudzivisa mitsara yakareba uye yakanyanyisa. Izvo zvakakosha kuti uzadze ndima yacho nemashoko anozojekesa kuti iwe uri sarudzo yakanaka yeiyi basa.
Varombo:
Ndiri kukunyorera iwe ndichipindura kune PR Manager kutumira basa. Ndine 7+ makore echiitiko muPR uye ndinoda kunyorera pachinzvimbo ichi. / Ndiri kupindura kune yako vacancy yePR maneja. Ndine makore anopfuura manomwe echiitiko mumunda wePR, uye ndinoda kuratidza kukwikwidza kwangu.
Pakutanga kuona, muenzaniso uyu wakajairika. Asi kana iwe ukaiverenga nokungwarira uye uchizviisa iwe pachako mune shangu dzemaneja wemaricho, zvinova pachena kuti chinyorwa chacho chingadai chakaitwa zviri nani zvikuru. Semuenzaniso, hapana ruzivo zvachose nezvekuti sei uyu mumiriri akakodzera basa iri. Eya, hungu, ane makore anopfuura manomwe oruzivo rwokuzviwanira, naizvozvo chii, anofanira kubhadharwa nemhaka bedzi yokuti akaita chimwe chinhu, sezvaanodavira, chakafanana namabasa anorondedzerwa muchivanze?
Zvakanaka:
Ini ndiri muteveri anoshingaira wekambani yeXYZ, uye saka ndakafara kuona basa rako richitumira nzvimbo yePR Manager. Ndinoda kuisa ruzivo rwangu nehunyanzvi mberi kuti ndibatsire mukuzadzisa zvinangwa zvehukama hweveruzhinji, uye ndinofunga kuti ndinogona kunge ndakakodzera. Ndichiri kushanda kukambani yeSuperCorp ndaitarisira zviitiko zvePR yenyika ndichishanda kuti kambani itaure munhau seForbes, uye kusvika kwese kuburikidza nechiteshi ichi kwakawedzera ne23% mumwedzi mitanhatu.
ChinjanaIni ndinotevera kambani yako zvakanyanya, saka ndakafara kudzidza kuti uri kutsvaga PR maneja. Ndinoda kukubatsira kugadzirisa matambudziko akatarisana nekambani munzvimbo ino, ndine chokwadi chekuti ndichaita basa rakanaka nebasa iri. Ndakashandira SuperCorp uye ndaitarisira PR padanho rose renyika, kutaridzika kwema brand kutaurwa muForbes-level media, uye mumwedzi mitanhatu yebasa, kufukidzwa kwevateereri pachiteshi ichi kwakawedzera ne23%.
Musiyano uri pachena. Huwandu hwemashoko hwakawedzera, asi ruzivo rwemashoko rwakawedzerawo zvakanyanya. Kubudirira kwakananga kunoratidzwa muchimiro chenhamba; chishuwo chekushandisa ruzivo uye ruzivo kugadzirisa matambudziko matsva zvinoonekwa. Chero mushandirwi anofanira kuonga izvi.
Chii chinotevera: tsanangura zvakanakira kubatana
Mushure mekutanga kukwezva kutarisa, iwe unofanirwa kuvaka pamusoro pekubudirira uye kupa zvimwe zvakawanda - izvi zvinoda ndima yechipiri. Mariri, unotsanangura kuti sei kubatana newe kuchiunza bhenefiti yakanyanya kukambani.
Mumuenzaniso uri pamusoro, takatarisa tsamba yekuvhara yekunyorera nzvimbo yePR maneja paXYZ kambani. Sangano rinogona kuda munhu anoti:
Ane ruzivo rwakakura rwekushanda neakasiyana midhiya, mablogiki uye mablogiki, uye akashanda nezvikumbiro zvinouya zvekuongororwa kwechigadzirwa, nezvimwe.
Anonzwisisa tekinoroji uye anotevera maitiro munzvimbo ino - mushure mezvose, XYZ ndeyekutanga mumunda wehungwaru hwekugadzira.
Heino maitiro ekugadzirisa izvi zvinangwa mutsamba yekuvhara:
...
Pakambani yangu yazvino SuperCorp, ndiri kushanda pakuronga nekubata rutsigiro rwePR rwekuburitswa kutsva kubva pakuronga kusvika pakubata midhiya, uye hukama hwenhau kusvika pakushuma. Semuyenzaniso, gore rino dambudziko rangu rakakosha raive rekuwedzera nhepfenyuro muzvinyorwa zvine chekuita netekinoroji yepamusoro-tier (TechCrunch, VentureBeat, nezvimwewo) ne20%. Pakupera kwekota yekutanga, nhamba yekutaura munhau kubva pakurongwa kwakawedzera kupfuura ne30%. Referral traffic ikozvino inounza 15% yehuwandu hwewebhu traffic (zvichienzaniswa ne5% gore rapfuura).ChinjanaPabasa rangu razvino kuSuperCorp, ini ndinoita rutsigiro rwePR rwekuburitswa kwechigadzirwa chitsva, kuronga mushandirapamwe, uye kushuma. Semuenzaniso, chimwe chezvinangwa zvakakosha gore rino ndechekuwedzera nhamba yezvinotaurwa mune yepamusoro tekinoroji media (TechCrunch, VentureBeat, nezvimwewo) ne20%. Pakupera kwekota yekutanga, nhamba yezvakataurwa muzvinyorwa kubva pakurongwa yakawedzera ne30%, uye mugove wekutumira traffic ikozvino wasvika ku15% yetraffic kuenda kunzvimbo (gore rapfuura nhamba haina kupfuura 5% )
Pakutanga kwendima, mumiriri akatsanangura mabasa ake munzvimbo yake yazvino, akaratidza kuti basa iri rakafanana nemabasa ayo mushandirwi mutsva anotarisana nawo, uye akaenzanisira kubudirira kwake nenhamba. Chinhu chakakosha: zvinyorwa zvese zvakavakwa zvakatenderedza zvakanakira kambani: yepamusoro yevateereri kufukidzwa kwepamusoro midhiya, yakawanda traffic, nezvimwe. Kana maneja wehachi akaverenga izvi, anobva anzwisisa izvo chaizvo izvo kambani ichawana kana ikahaya nyanzvi iyi.
Tsanangura kuti sei uchida basa iri
Zviripachena kuti haufanirwe kupedza nguva yakawandisa pane iyo "chii chinokukwezva iwe kukambani yedu," asi zvirinani tsananguro yekutanga yezvinokukwevera iwe kumabasa eimwe nzvimbo yebasa haizove yakanyanyisa. Iwe unogona kuita izvi mumatanho matatu.
Taura chimwe chiitiko chine chekuita nekambani, chigadzirwa chayo kana sevhisi.
Tsanangura kuti sei uchifarira izvi, ratidza kumwe kunyudzwa.
Simbisazve chaizvo kuti ruzivo rwako ruchabatsira sei kuvandudza mhedzisiro yechirongwa ichi/chigadzirwa.
Somuenzaniso:
...
Ndakaverenga zvakawanda nezve yako itsva AI-yakavakirwa kutenga yekurumbidza app. Ndiri kufarira chirongwa ichi zvese kubva pachangu (ini ndiri shopper ane shungu) uye nehunyanzvi maonero (Inogara iri dambudziko rinonakidza kuwana chirongwa chitsva kubva pasi). Ini ndinotenda kuti ruzivo rwangu rwehunyanzvi muhukama hwenhau uye network yekubatanidza mune online tekinoroji-inoenderana midhiya ichabatsira mukugadzira traction yeprojekiti.ChinjanaNdanga ndichiverenga zvakawanda pane yako AI yakavakirwa ramangwana rekutenga mazano app. Ini ndinoda purojekiti yese semushandisi - ndinowanzoenda kunotenga, uye senyanzvi - ndinoda kushanda mukusimudzira zvigadzirwa zvichangoburwa. Ini ndinofunga kuti ruzivo rwangu rwekushanda nevepamusoro midhiya uye netiweki yakakura yevatapi venhau vanobatika mune tekinoroji media ichave yakakosha mukukwezva vashandisi vatsva.
Zvakakosha: zvinhu zvose zvinoda kuongororwa kaviri
Zvakare, tsamba yekuvhara haifaniri kuva yakareba. Mutemo wemazwi mazana matatu unofanirwa kushandiswa pairi - chero chinhu chinodarika muganhu uyu chinofanira kutemwa.
Mukuwedzera, iwe unofanirwa kubvisa typos uye zvikanganiso zvegirama. Kuti uite izvi, mhanyisa zvinyorwa kuburikidza nechirongwa chehunyanzvi.
Bonus tip: chinyorwa chinogona kubatsira
Chikamu chePS chechero tsamba chinokwezva kutarisa - ino inguva yepfungwa. Kunyange kana muverengi achingopeta zvinyorwa, ziso richakweverwa kune iyo postscript, nekuti pane subconscious level tinofunga kuti pachava nechinhu chakakosha muchikamu ichi chemharidzo. Vatengesi vanonyatsoziva izvi uye vanoshingairira kushandisa chokwadi ichi, semuenzaniso, mu .
Kana ikashandiswa pakunyora tsamba yekuvhara, nzira iyi inogona kushandiswa kumutsa mhinduro, kupa rubatsiro, nezvimwe.
PS Kana iwe uchifarira, ndingafara kugovera mazano angu ekupinda muTechCrunch uye Bhizinesi Insider pamwe nekukwezva akawanda anotungamira akatenderedza chigadzirwa chako chitsva zvichibva pane yangu yapfuura ruzivo neSuperCorp.
ChinjanaPS Kana uchifarira, ndichafara kukutumira mazano angu ekuti ungaronga sei kutaridzika kwechigadzirwa chako paTechCrunch kana Bhizinesi Insider uye kukwezva vashandisi vazhinji - zvese zvinoenderana nechiitiko neSuperCorp.
Mhedziso: zvikanganiso uye mazano
Mukupedzisa, tichazonyora zvakare zvikanganiso kana tichinyora tsamba dzekuvhara kunyorera nzvimbo dzemakambani eAmerica uye nzira dzekudzidzivirira.
- Usatarise iwe pachako, asi pamushandirwi uye mabhenefiti ayo kambani ichawana kana vakakuhaya.
- Shandisa mutemo wendima nhatu. Maximum unogona kuwedzera imwe mutsara PS Chinyorwa chose hachifanirwe kudarika 300 mazwi.
- Shandisa template yaunowedzera mazwi akakosha kubva pachinzvimbo chauri kunyorera, uye batanidza tsananguro yezvawakaita kumabasa akatsanangurwa mushambadziro.
- Ongorora kaviri zvese - ita kuti mumwe munhu averenge zvinyorwa uye azvishandise kuburikidza nesoftware kutsvaga typos uye zvikanganiso zvegirama.
Source: www.habr.com