Maitiro ekuvhura inokura b2c yekutanga mushure mehackathon

Foreword

Ndinofunga kuti vakawanda vakaverenga chinyorwa pamusoro pekuti zvikwata zvinopukunyuka hackathon.
Sezvavakanyora mumashoko echinyorwa chino, nhamba dzacho dzinoodza mwoyo. Naizvozvo, ndinoda kukuudza nezvangu kuti ndigadzirise nhamba uye nekupa mamwe matipi anoshanda ekuti urege kupeperetswa sei mushure mehackathon. Kana timu imwe chete, mushure mekuverenga chinyorwa, ikasakanda mapfumo pasi kukudziridza pfungwa yavo inotonhorera mushure mehackathon, inotora zano rangu uye inogadzira kambani, chinyorwa ichi chinogona kutorwa sebudiriro :)
Yambiro! Ichi chinyorwa hachizove nehunyanzvi ruzivo rwekuita application. Ini ndichakuudza nyaya yedu (TL; DR) pakutanga, uye matipi anobatsira atakadzidza munzira akanyorwa kumagumo.

"Kubudirira" nyaya

Zita rangu ndinonzi Danya, ndakatanga emovi - sevhisi yekusarudza mafirimu ne emoji, iyo yakakura nehutachiona ne600% mumazuva mashoma apfuura. Ikozvino application ine zviuru makumi mashanu zvekurodha uye iri pamusoro 50 yeApp Store neGoogle Play. Muchikwata, ini ndinoita manejimendi yechigadzirwa uye dhizaini, uye yaimbove yekuvandudza Android. Ndinodzidza paMIPT.

Disiki: Isu tinonzwisisa kuti uku kuchangotanga uye kwete "nyaya yekubudirira." Isu tine mukana wekuti tirambe tichikura nekukurumidza kana kurasikirwa nezvose. Asi, tichitora mukana uyu, takasarudza kutaura nyaya yedu chaiyo, tichitarisira kukurudzira avo vanoda kuzotanga rimwe zuva kutanga kwavo, asi havasati vauya kune izvi.

Rwendo rwechikwata chedu rwakatangira paFinnish hackathon Junction, pakanga paine njanji yakatsaurirwa masevhisi emafirimu. Chikwata kubva kuPhystech chakakunda iyo hackathon; vakakwanisa kuita zvakawanda, asi havana kuramba vachigadzira pfungwa. Panguva iyoyo, takagadzira pfungwa - kutsvaga mafirimu nemanzwiro avanomutsa, tichishandisa emoticons. Isu tinotenda kuti kuwanda kweruzivo nezve firimu: ongororo refu, zviyero, rondedzero yevatambi, vatungamiriri - inongowedzera nguva yekutsvaga, uye kusarudza akati wandei emoji zviri nyore. Kana iyo ML algorithm inosarudza manzwiro mumafirimu ichishanda zvakanaka, uye isu tinobvisa mafirimu ayo mushandisi atoona, zvino zvinokwanisika kuwana firimu manheru mumasekonzi gumi. Asi chokwadi panguva iyoyo chakanga chakasiyana zvachose, uye neprojekti yakadaro isu kuitwa.

Mushure mekukundwa paJunction, timu yaida kuvhara chikamu, saka isu taida kuenderera mberi nekugadzira chirongwa. Zvakasarudzwa kuenda kune mobile application nekuda kweiyo yakaderera nhanho yemakwikwi kana ichienzaniswa nemawebhusaiti. Patakangotanga kuungana kuti tishande, zvakazoitika kuti haisi nhengo yese yechikwata yakagadzirira kushandisa nguva yavo yemahara kubva pakudzidza (uye kune vamwe kubva kubasa) kugadzira chirongwa icho:

• zvakaoma
• kushanda nesimba
• zvinoda kuzvipira kwakazara
• hachisi chokwadi kuti munhu anochida
• haizoite purofiti munguva pfupi

Naizvozvo, munguva pfupi takanga tasara tiri vaviri chete: ini neshamwari yangu kubva kuFaculty yeComputer Science paChikoro Chepamusoro cheEconomics, uyo akabatsira nebackend. Sezvineiwo, pakanga pari panguva ino muupenyu hwangu apo ndakarasikirwa nefariro mumibato yesayenzi. Naizvozvo, kunyangwe kuita kwangu kwakanaka mudzidzo, ndakafunga kuenda kudzidzo. Ndaitarisira kuva nenguva yekutanga chirongwa chitsva mukati megore uye ndizviwane ndiri mune chimwe chiitiko chitsva. Zvakakoshawo kuziva kuti dambudziko rekutora nguva yakareba kuti usarudze firimu paKinopoisk yakagara iri marwadzo angu, uye ndaida kuideredza nekupa vanhu nzira itsva yekusarudza.

Dambudziko raive rekuvaka algorithm yekuona manzwiro emufirimu uye kuunganidza dataset, zvakare nekuti isu takanga tisina nyanzvi mune data sainzi. Uye zvakare, semugadziri, kugadzira yakanakira uye nyowani UX, asi panguva imwechete UI yakanaka. Mushure mekuitazve dhizaini kanenge ka10, ndakaguma ndine chimwe chinhu chaive chakanyatsogadzikana, uye chaitaridzika zvakanaka, nekuda kweimwe pfungwa yekuzvarwa yerunako. Takatanga kunyora kutsigira, kuunganidza dhatabhesi yemafirimu, dataset yataida, uye kugadzira Android application. Saka chirimo nezhizha zvakapfuura, pakanga paine dhatabhesi yemafirimu uye APIs, MVP yeAroid application yakagadzirwa, dhatabheti rakaonekwa, asi pakanga pasina ML algorithm yekufembera manzwiro.

Panguva iyoyo, zvaitarisirwa zvakaitika: shamwari yangu, yakashanda kumashure, yakanga isisakwanisi kushanda mahara, yakawana basa renguva pfupi paYandex, uye nokukurumidza yakasiya basa racho. Ndakasara ndega. Zvese zvandakaita kwemwedzi mitanhatu iyi yaive yekutanga uye yenguva-yekudzidzisa. Asi ini handina kumusiya uye ndakaramba ndichifamba ndega, panguva imwe chete ndichipa kushanda purojekiti neDS dzakasiyana-siyana kubva kuFaculty yeComputer Science, asi hapana aiva nechido chekushanda pasina.

MunaSeptember ndakaenda kuPhystech.Start, kwandakanga ndisingagamuchirwi, asi kwandakasangana nevandinoshanda navo iye zvino. Mushure mekutaura nezvechirongwa, ndakanyengetedza vakomana kuti vabatane neni. Saka, pamberi peOctober hackathon Hack.Moscow, takanga tichishanda mubasa renguva yakazara. Isu takagadzira iOS vhezheni yechishandiso, uye takanyora iyo huru algorithm inoshandisa NLP kuona manzwiro mumafirimu. On Hack.Moscow takauya nepurojekiti yakagadzirwa (iyo track yakabvumira izvi, yakanzi "My track") uye yakashanda pamharidzo kwemaawa makumi matatu nematanhatu. Nekuda kweizvozvo, takakunda, takagamuchira mhinduro yakanaka kubva kune varairidzi, uye takakokwa Google Developers Launchpad muna Zvita uye vakafemerwa zvikuru.

Mushure mekuvhara, basa rakatanga 24/7 pachigadzirwa pamberi peLaunchpad. Takasvika pairi nechigadzirwa chakapedzwa, beta inoshanda paAroid uye alpha yeIOS, uye mutsva-muvambi kubva kuFaculty yeComputer Science yeChikoro Chepamusoro cheEconomics, uyo akanditsiva nebackend, sezvo ndaisagona. gara uchienderana nekugadzira Android, kutsigira, dhizaini uye kufunga nezvazvo, chii chimwe vashandisi vanoda kubva kuchigadzirwa. PaLaunchpad, isu takakwidziridzwa zvakanyanya mukushambadzira uye manejimendi yechigadzirwa. Mumwedzi takapedza zvose zvataida, kusunungurwa uye ... hapana chakaitika.
Iko kushandisa kwacho hakuna chayakawana, kunyangwe zvaiita sekuti yaifanira (isu takangogadzira zvinyorwa pasocial network, Pikabu uye akati wandei eteregiramu chiteshi).

Apo kuodzwa mwoyo kwekutanga kubva pakusanzwisisa kwedu pachedu kwakapfuura, takatanga kuongorora kuti chii chakakanganisika, asi zvinhu zvose zvakanga zvakanyatsoita sezvazvaifanira kuva, nokuti ipapo hapana chataiziva nezvekutengesa uye PR, uye chigadzirwa chacho chakanga chisina maitiro ehutachiona.

Sezvo pakanga pasina mari, takararama pakushambadzira kwakachipa mumapeji eruzhinji eVK, izvo zvakaita kuti tirambe tichikura ne1K kuiswa pasvondo. Izvi zvaive zvakakwana kuti uedze kufungidzira kwechigadzirwa pane iyi vateereri uye panguva imwe chete uchitsvaga mari, wajairana neakawanda eMoscow venture capital indasitiri kuburikidza nenzvimbo dzakasiyana siyana uye makonferensi. Takaenda kuHSE Inc accelerator, kwatakashanda pachigadzirwa, kusimudzira bhizinesi uye kukwezva mari, uye nekuwedzera takatora kosi "Maitiro ekugadzira chigadzirwa?" nemuvambi wePrisma uye Capture, Alexey Moiseenkov, izvo zvakatibatsira kunzwisisa. zvokuita zvinotevera. Asi zvinhu zvakanga zvisiri kufamba sezvataizoda: kukura kwaiva kuduku, uye Data Scientist wedu akaenda kunoshanda ... fungidzira kupi?
- Hongu, kuYandex!
- Naani?
- Product.

Isu takapotsa tagadzira chikamu chitsva muchigadzirwa chine chekuita nevhidhiyo, isu takabatanidzwa mukukwezva mari, izvo zvakatibatsira kukudziridza kunzwisisa kwemusika wekutepfenyura, bhizinesi modhi uye chiono. Ndakadzidza kuendesa izvi kune vanoisa mari nemadhigirii akasiyana-siyana ebudiriro, asi neimwe nzira pakanga pasina kuvandudzwa chaiko pakuona. Kwaingova nekutenda mukati medu uye mukunzwisisa kwedu kuti hapana munhu akanga agadzirisa dambudziko rekusarudza firimu pamusika weRussia mumabasa epachena. Panguva ino, mari yakanga yapera, takatanga kuita zero-mutengo wekutengesa, izvo zvakaunza zvishoma. Zvakanga zvakaoma, asi kutenda uye pfungwa zana kubva muzana zvakandiponesa. Munguva yekumhanyisa, isu takashinga kutaurirana nenyanzvi dzakasiyana siyana uye vatengesi, uye takagamuchira yakawanda mhinduro - kwete nguva dzose yakanaka. Tinoratidza kutenda kwedu kwakadzama kune vese vakomana kubva kuHSE Inc nerutsigiro rwavo munguva dzakaoma. Sevatangi, isu takanzwisisa izvo chaizvo zvekutanga uye takatenda kuti hapana chakarasika parizvino.

Zvino takazonyora paPikabu ndokuenda kuhutachiona. Chaizvoizvo, basa guru raive rekutsvaga vashandisi vanonyatsoda application yedu; vakazove vakomana kubva ku "Seriaomania" tambo paPikabu. Ndivo vakatanga kubata wave, vakafarira uye vakagovana zvakawanda, vakatiunza ku "Hot" uyezve takangove nematambudziko. nemaseva...

Takasvika pamusoro pePlay Market uye App Store, takagamuchira 600 wongororo, takadonha uye takasimuka, uye panguva imwecheteyo takanyora zvinyorwa zvepanhau kune zvinyorwa uye takapa mabvunzurudzo ... Kutenda kwakanyanya kunharaunda yakakura yehackathon. Russian Hackers, umo vanhu vakatibatsira kugadzirisa matambudziko ehunyanzvi mahara.

Pakazosvika manheru, hype yakanga yaderera, maseva akanga achishanda zvakajairika, uye takanga tava kuda kurara mushure memaawa makumi maviri emarathon, apo zvinoshamisa zvakaitika. Admin weruzhinji rweNR Community akafarira application yedu uye akaita chinyorwa chemahara nezvedu muboka rake revanhu vane mamirioni mashanu isu tisingazive. Masevha aikwanisa kubata mutoro zvirinani, asi isu takanga tichishandisa yakawanda yenguva yedu pakugadzirisa.

Asi, sekutaura kunoita YCombinator, kana maseva ako akaparara, zvinoreva kuti budiriro (vanotaura Twitter semuenzaniso). Hongu, zvingava nani kana takagadzirira mutoro wakadaro mberi, asi isu hatina kugadzirira kubudirira kwakadaro mushure meichi chinyorwa.

Parizvino isu tine chinopihwa kubva kune investor, uye isu tichavandudza mberi. Chinangwa chedu chikuru ndechekukwenenzvera chigadzirwa kuti chienderane neruzhinji rwevashandisi vedu.

Zvino ngatiendei kune mazano. Chikwata chedu mutendi mukuru mukukanganisa kweakapona uye anotenda kuti zano rakaita senge "Ita A, B, uye C" haribatsire. Rega varairidzi vebhizinesi vataure nezve izvi. Peter Thiel akanyora mu "Zero kune Imwe": "Anna Karenina anotanga nemashoko okuti "Mhuri dzose dzinofara dzinofara zvakaenzana, dzose hadzina kufara nenzira yadzo," asi pamusoro pemakambani zvinopesana chaizvo. Nzira yekambani yega yega yakasiyana, uye hapana anogona kukuudza maitiro ekuita bhizinesi rako. Asi! Vanogona kukuudza izvo chaizvo zvekusaita. Takaita zvimwe zvezvikanganiso izvi isu pachedu.

Mazano

• Nekuda kwemakwikwi epamusoro nemakambani makuru, yekutanga b2c inoda chigadzirwa chemhando yepamusoro, icho chakanyanya kuoma kuita pasina ruzivo mukugadzira zvigadzirwa zveb2c, pasina vanhu vanoda kuzvipira kune izvi kwegore mahara, kana ngirozi investimendi inokupa iwe. , kutanga, nguva. Isu tinosuwa kutaura izvi, asi kuwana ngirozi mari ye b2c muRussia pasina kukura kana ruzivo rwakakura hazvigoneke, saka kana uine fungidziro nezvemikana yeb2b, zviri nani kuita b2b muRussia ikozvino, nekuti yako yekutanga mari ichaita. kuitika ikoko kare.
• Kana iwe uchiri kufunga kuita B2C pasina mari, dambudziko raunogadzirisa ngarive rako. Zvikasadaro, hauzove nesimba rakakwana uye chishuwo chekuchipedzisa uye nekukurudzira timu yako.
• Kana, mushure memaitiro ako (inenge mharidzo kune vanoisa mari), purojekiti yako inogamuchira mhinduro yakaipa kwazvo, saka pane zvingasarudzwa zviviri: ungave unofanirwa kunyatsoteerera uye kugadzira pivot, kana musika haukunzwisisi, uye wawana nzwisiso iyo vakawanda vakafuratira. Izvi ndizvo zvinhu izvo vamwe vasingatarise kana kuona sezvisina kukosha izvo zvinobatsira mamwe ekutanga kukura nekukurumidza gore rega rega. Zviri pachena kuti mukana wekupedzisira hausi pasi pe1%, asi nguva dzose funga nemusoro wako mushure mekunge wateerera kune wese munhu, uye ita zvaunotenda mazviri, zvikasadaro hauzombofi wakawana nzwisiso yakadaro.
• Ichi ndicho chikonzero pfungwa haibatsiri chinhu, nokuti kana ichikosha chimwe chinhu, ipapo 1% chete ichatenda mairi, uye 1% yavo inotanga kuzviita. Iro zano rakanaka rinouya kune vangangoita 1000 vanhu panguva imwe chete zuva rega rega, asi mumwe chete ndiye anotanga kuzviita, uye kazhinji haapedze. Naizvozvo, usatya kuudza munhu wese nezve pfungwa yako.
• Zvese zvaunofunga kuti zvakakosha kuita ndezvekufungidzira kwako, izvo zvinoda KPI kuti izvisimbise. Nguva yako inofanirwa kurongwa kunze, iwe unofanirwa kuziva zvauri kuita pazuva ripi, ipfungwa ipi yauri kuyedza vhiki iyoyo, iwe unozoziva sei kuti wakaiedza, uye kuti zuva rekupedzisira nderipi, zvikasadaro iwe. uchabatikana mukugara “kuita”. Mhinduro yako kumubvunzo wekuti “Wanga uchiitei svondo rese” haifanire kuve “ndakaita X,” asi “ndakaita Y,” apo “ndakaita” kazhinji kazhinji zvinoreva kuedza kumwe kufunga.
• Mub2c, kuyedza hypothesis yako inogona kunge iri zvigadzirwa zvevakwikwidzi uye musika (semuenzaniso, sevhisi inogadzirisa dambudziko ratovepo, asi iwe unogona kuzviita kakawanda zvirinani), kana metrics mune zvigadzirwa analytics, senge Amplitude, Firebase, Facebook Analytics.
• Kana iwe uri kuita b2c, teerera zvishoma kune vateveri veiyo yakakurumbira nzira yeCustDev muRussia, vanoishandisa pazvinenge zvichidikanwa uye pazvisingakodzeri. Tsvagiridzo yemhando yepamusoro uye nhaurirano nevashandisi zvinodikanwa kuti uone maonero, asi hazvigone kuyedza fungidziro, sezvo dzisiri nzira dzehuwandu hwekutsvagisa.
• Chengetedza mari chete mushure meMVP uye kuyedzwa kwekufungidzira kwekutanga, kunze kwekunge, chokwadi, uine ruzivo rwekutanga munguva yakapfuura. Kana iwe uine b2c yekutanga, saka pasina mari ichave yakaoma kwazvo kwauri kuti uwane investor muRussia, saka funga nezvekuti ungatanga sei kukura muvashandisi, kana kuti ungatanga sei kuwana mari.
• Kutanga, chekutanga, nezve kukurumidza kwekukura uye kuita sarudzo. Muzviitiko zvezvino zveRussia, kufamba nekukurumidza kweiyo b2c purojekiti haigoneke nguva dzose, asi ita zvese kuti ufambe nekukurumidza. Ichi ndicho chikonzero boka rekutanga rinowanzova nevanhu 2-3 vanoshanda nguva yakazara, uye boka reshamwari gumi dzinoshanda nguva-nguva pakutanga iko kukanganisa kunokuuraya. Vanhu vazhinji vanonzwawo kushata nekuti dambudziko idzva rinomuka: panofanirwa kunge paine maneja wepurojekiti akaparadzana anoita izvo chaizvo uye anochekwa nekuti watadza kuwana vanokurudzira vakaringana vanovamba.
• Usasanganise basa uye kutanga. Izvi hazvigoneke uye zvichakuuraya iwe nekukurumidza kana gare gare. Iwe sekambani. Iwe pachako, zvinhu zvose zvingave "zvakanaka" kwauri, ivo vachakubhadhara iwe kuYandex uye iwe uchagamuchira muhoro wakakura, asi iwe haugone kukwanisa kuvaka chimwe chinhu chikuru ipapo, nokuti kutanga kwako kuchafamba zvishoma nezvishoma.
• Usatorwa moyo nezvose. Kutarisa zana muzana kwakakosha kwauri, pasina izvo iwe unozotenderera (shandura kosi) katatu pasvondo. Iwe unofanirwa kuve nehurongwa nekunzwisisa kwekuita, kwauri kuenda. Kana iwe usina, tanga nekuongorora vakwikwidzi vako uye chinzvimbo chavo mumusika. Pindura mubvunzo "Sei X asina kuita zvandinoda kuita?" usati wanyora chero chinhu. Dzimwe nguva mhinduro inogona kuva "vaizviona sechinhu chisina kukosha uye vakakanganisa," asi panofanira kuva nemhinduro.
• Usashande usina emhando metrics (izvi zvakawanda nezveML). Kana zvisiri pachena kuti chii uye sei chinoda kuvandudzwa, hazvisi pachena kuti chii chakanaka uye chakaipa ikozvino, haugone kuenderera mberi.

Ndizvo zvose. Kana ukasaita zvikanganiso gumi nerimwe izvi, kutanga kwako kuchanyatso famba nekukurumidza, uye mwero wekukura ndiyo main metric yechero yekutanga.

Zvinhu

Sezvinyorwa zvekudzidza, ndinoda kurumbidza kosi yakanakisa naAlexey Moiseenkov, muvambi wePrisma, watakadzidza zvakawanda kubva kwaari.

Iye achakuudza izvo kambani yeIT ine, maitiro ekugovera mabasa, tsvaga vanovamba, uye kugadzira chigadzirwa. Iri rinongori bhuku rekuti "Maitiro ekuvaka yekutanga kubva kutanga." Asi kutarisa kosi pasina kudzidzira hakuna maturo. Takaiona muvhezheni yevhidhiyo tikazvitora isu, tichidzidzira panguva imwe chete.

Wese anotanga anofanirwa kuziva YCombinator - yakanyanya kumhanyisa pasirese, iyo yakagadzira zvikwata zvakadai zvevakatanga seAirbnb, Twitch, Reddit, Dropbox. Kosi yavo yematangiro ekutanga, yakadzidziswa kuStanford University, inowanikwawo paYouTube.

Ini zvakare ndinokurudzira bhuku raPeter Thiel, muvambi wePayPal uye wekutanga investor muFacebook. "Zero kune imwe."

Tiri kuitei?

Isu tiri kugadzira nharembozha inotsvaga mabhaisikopo tichishandisa emoticons ane kurudziro yakasarudzika maererano nemabhaisikopo ratings. Zvakare mune yedu yekushandisa iwe unogona kuwana mune iyo online cinema iwe yaunogona kuona imwe firimu, uye mushandisi ratings inotariswa mukutsvaga kwekunzwa. Titende isu, manzwiro haana kuiswa pamaoko, takashanda pane izvi kwenguva yakareba kwazvo :)
Unogona kuziva zvakawanda nezvedu pa vc.

Uye ani nani anoda kudhawunirodha, unogamuchirwa. Download.

Kunzwisisa kudiki uye mhedziso

Pakupera kwechinyorwa, ndinoda kukurudzira zvakasimba kuti usasiye mapurojekiti ako mushure mehackathons. Kana iwe ukakwanisa kugadzira chigadzirwa chinodiwa nevanhu, hauzombononoke kuenda kubasa, nekuti iwe uchashanda kakawanda zvirinani uye zvinobudirira kupfuura vanhu vasina kumbobvira vaita kutanga. Pakupedzisira, zvese zvinoenderana nezvishuvo zvako uye zvinangwa muhupenyu.

Uye ndinoda kupedzisa nemutsara wakataurwa naSteve Jobs kuna John Sculley (panguva iyoyo CEO weCoca-Cola) paakamukoka kuti ashande kuApple:

"Iwe unoda kutengesa mvura ine shuga kwehupenyu hwako hwese here kana kuti unoda kuchinja nyika?"

Mumwedzi iri kuuya tichange tichiwedzera timu yedu, saka kana iwe uchida kushanda nesu, tumira tangidzo yako uye kukurudzira ku [email inodzivirirwa].

Source: www.habr.com