Kostya Gorsky, Intercom: nezvemaguta uye zvishuvo, kufunga kwechigadzirwa, hunyanzvi hwevagadziri uye kuzvisimudzira

Kostya Gorsky, Intercom: nezvemaguta uye zvishuvo, kufunga kwechigadzirwa, hunyanzvi hwevagadziri uye kuzvisimudzira

Alexey Ivanov (munyori, Sravana Sameeralu Serial XNUMXth Ponchik News) akataura naKostya Gorsky, maneja wekugadzira pakambani Intercom, aimbova dhizaini dhizaini weYandex uye munyori wechiteshi cheteregiramu "Kugadzira uye kubudirira". Iyi ibvunzurudzo yechishanu mukati nhevedzano yebvunzurudzo nenyanzvi dzepamusoro muminda yavo nezve maitiro echigadzirwa, bhizinesi, psychology uye shanduko yehunhu.

Iwe wakangotaura zvakasununguka pamberi pebvunzurudzo: "kana ndichiri mupenyu mumakore mashoma." Unorevei?

Oo, zvakangopinda muhurukuro. Uye zvino ndava kutya nazvo. Asi chinhu ndechokuti, unofanira kurangarira rufu. Nguva dzose vaidzidziswa kuyeuka kuti upenyu hune magumo, kuonga nguva dzacho, kunakidzwa nadzo pavanenge vari. Ndinoedza kusakanganwa nezvazvo. Asi pamwe hazvina kukodzera kutaura nezvazvo. Unogona kuyeuka, asi haufaniri kutaura.

Kune muzivi akadaro Ernest Becker, akanyora bhuku Denial of Death mukutanga 70s. Chirevo chake chikuru ndechekuti budiriro yemunhu imhinduro yekufananidzira kurufu rwedu. Kana iwe ukafunga nezvazvo, pane zvakawanda zvinogona kuitika uye zvisingaitiki: vana, basa, kukwegura kwakanaka. Vane zvimwe zvingangoitika, kubva 0 kusvika 100%. Uye chete kutanga kwerufu kune 100% mukana, asi isu tinoshingairira kusundira kunze kwekuziva.

Bvumiranai. Hechino chinhu chinopesana kwandiri - hupenyu hurefu. Apa Laura Deming akaita kutonhorera sarudzo yezvidzidzo zvehupenyu hurefu. Semuenzaniso, boka remakonzo raive nekudya kwavo kuderedzwa ne20% uye vakararama kwenguva yakareba kupfuura boka rekutonga ...

… Iwe chete haugone kuita bhizinesi kubva pane izvi. Naizvozvo, makiriniki okutsanya muUnited States akavharwa makore 70 apfuura.

Ehe. Uye mumwe mubvunzo unomuka: tinonzwisisa here kuti nei tichifanira kurarama kwenguva yakareba? Hungu, chokwadika, kune ukoshi hukuru muupenyu hwomunhu, asi kana munhu ari wose akararama kwenguva refu, vanhu vachawana zviri nani chaizvoizvo here muna ikoku? Kazhinji, mumwe anogona kutaura kuti kubva pakuona kweecology, zvinonyanya kubatsira kungozviuraya iwe pachako. Vatsigiri vamwe chetevo vanoreverera mhoteredzo zvikuru vaigona kuita kukuvadza zvishomanene kupasi kudai vakasavavarira kurarama kwenguva refu. Ichokwadi: tinogadzira marara, tinodya zviwanikwa, nezvimwe.

Panguva imwecheteyo, vanhu vanoshanda pamabasa asina maturo, vanoenda kumba kunoona zviratidzo zveTV, kuuraya nguva munzira dzose dzinobvira, zvakanaka, vachiri kuwanda, vobva vanyangarika. Nei vachida mamwe makore 20 oupenyu? Zvingangodaro, ndinofunga zvakanyanya pamusoro pazvo, zvingave zvinonakidza kutaura nemumwe munhu nezvazvo. Nyaya yeupenyu hurefu haisati yave pachena kwandiri. Maindasitiri ekufambisa, evaraidzo uye eresitorendi ane chokwadi chekubatsirwa nehupenyu hurefu. Asi nei?

Maguta uye vavariro

Kostya Gorsky, Intercom: nezvemaguta uye zvishuvo, kufunga kwechigadzirwa, hunyanzvi hwevagadziri uye kuzvisimudzira

Nechikonzero nei: uri kuitei muSan Francisco?

Ndakakwira ndege kuti ndishande nezvikwata zveIntercom muno muSF. Tine zvikwata zvese zvekuenda kumusika pano.

Zvakaitika sei kuti yakakomba tech kambani seIntercom ine masimba ayo makuru muDublin? Ndiri kutaura nezvebudiriro uye zvigadzirwa.

MuDublin tinoita seine 12 zvigadzirwa zvikwata kubva 20. Imwe 4 muLondon uye 4 muSan Francisco. Intercom seyekutanga-up inobva kuDublin, saka nhoroondo zvakaitika saizvozvo. Asi, chokwadi, muDublin hatina nguva yekuhaya vanhu nekumhanya kunodiwa. Kune vanhu vakawanda vane tarenda muLondon uye muFederation Council, iri kukura nekukurumidza uye nekukurumidza ikoko.

Nzira yekusarudza kwekugara?

Zvingave zvinonakidza kuziva zvinofungwa nevamwe pamusoro peizvi. Ndichagovera zvandinocherechedza.

Pfungwa yekutanga: unogona kusarudza. Uye zvakafanira. Vanhu vazhinji vanorarama hupenyu hwavo hwese kwavakaberekerwa. Kazhinji, vachatamira kuyunivhesiti kana kuguta riri pedyo nebasa. Isu munzanga yemazuva ano tinogona uye tinofanira kusarudza pokugara, uye tinosarudza kubva kunzvimbo dziri pasi pose. Kwese hakuna nyanzvi dzakanaka dzakakwana.

Pfungwa yechipiri. Zvakaoma kusarudza. Chekutanga, guta rega rega rine vibe yaro…

Kufanana nerondedzero yaPaul Graham pamusoro pemaguta uye vavariro?

Hongu, akarova nzvimbo. Izvi zvakakosha kuti unzwisise kuitira kuti guta rifanane nemaitiro ako.

Chechipiri, guta rinogona kuva, semuenzaniso, rakakura kana diki. Pano, semuenzaniso, Dublin, inoratidzika kwandiri, ine miriyoni-pamwe musha. Yakakura zvakakwana - kune IKEA, airport, Michelin maresitorendi, makonzati akanaka. Asi panguva imwe chete, unogona kuchovha bhasikoro chero kupi zvako. Unogona kugara mumba ine lawn uye uve pakati peguta.

Dublin zvirokwazvo iguta diki. Kuenzaniswa neMoscow, kwaakaberekerwa uye akakurira. Pane imwe nguva pandakauya kuLondon kubva kuMoscow kekutanga - hongu, hongu, ndinofunga kuti inotonhorera, Big Ben, matsvuku maviri-decker mabhazi, zvese zvakanaka. Uye akabva atamira kuDublin, akajaira kukura kwayo uye kunzwa. Uye pandakauya kekutanga kubva kuDublin kuenda kuLondon kubasa, ndakangoenda kune zvese semukomana wemumusha, akatanga kuoneka muguta: wow, ndinofunga skyscrapers, mota dzinodhura, vanhu vese vari mudhorobha. kurumidza pane imwe nzvimbo.

Zvakadini neSan Francisco?

Chokutanga pane zvose, nzvimbo yekusununguka. Sezvakataurwa naPeter Thiel, kune ukoshi hukuru mukuziva chimwe chinhu chisingazivikanwe nevamwe. Uye pano zvinoita sekunge izvi zvinonyatsonzwisiswa, saka munhu wese anogona kutaura eccentrically sezvavanoda. Zvakanaka, kushivirira kwakadaro. Raimbove taundi remahippie. Zvino - guta re botanists.

Panguva imwecheteyo, zvinhu zvose zvinoyerera nokukurumidza muSan Francisco, vanhu vakawanda havabatiki, vanoshambidzwa kune imwe nzvimbo. Iri idambudziko guru pakati pechizvarwa che "hippies" vakagara muguta rino kwemakore makumi manomwe apfuura, uye nerds vari pano munguva pfupi yapfuura.

Hongu. Mitengo yerendi iri kukwira zvikuru. Uye iri ndiro dambudziko revanoroja. Dai une imba waingobatsirikana nayo. Renda imba uye usashande hupenyu hwako hwese...

…MuWisconsin.

Zvakanaka, hongu. Asi ndinonzwisisa vanhu vasingade shanduko. Kune vanhu vazhinji muSF vanoda shanduko. Pese pandinodzoka kubva kuno munhu akasiyana. Just akanyora nezvazvo munguva pfupi yapfuura.

inotungamirirwa

Kostya Gorsky, Intercom: nezvemaguta uye zvishuvo, kufunga kwechigadzirwa, hunyanzvi hwevagadziri uye kuzvisimudzira

Chii chaunonyora uye usinganyore muteregiramu yako?

Heino dambudziko. Kune rumwe rutivi, kune blogging. Blogging imhando yakanaka. Teregiramu yakandikurudzira, ndakakwanisa kutanga. Kune ivhu rakaorera - unokanda tsanga, uye inomera yega. Ndakawana vateereri vanofarira kundiverenga.

Paunonyora, unoedza kugadzira pfungwa, unonzwisisa zvakawanda, unowana mhinduro. Neimwe nzira ndakaverenga zvakare zvinyorwa zvegore rapfuura ndikafunga: zvinonyadzisa sei, zvese hazvina musoro uye zvisina kunyorwa zvakanaka. Zvino, ndinoda kutenda, ndinonyora zviri nani pane pandakatanga.

Kune rumwe rutivi, izvi ndizvo zvinovhiringidza ... "Uyo anoziva haatauri, mukurukuri haazivi." Vanhu vanonyora zvakawanda kazhinji havanzwisisi zvakawanda nezvenyaya yacho. Ini ndinotarisa, semuenzaniso, kune bhizinesi reruzivo - kazhinji zvese zviri pamusoro. Kazhinji, vanhu vanozara nemabhuku uye makosi. Nyika izere neshit content, kunenge kusina kudzika. Ini ndinotya kuva mumwechete "mugadziri wemukati".

Kune vanhu vakawanda vanoita zvinhu zvinoshamisa uye hapana chavanonyora nezvazvo. Ini pachangu, handisati ndanzwisisa kuti ndinonzwa sei zviri nani.

Zvichida kukurudzira kuburikidza nezvinyorwa?

Pamwe. Asi bhurogi rine simba rakawanda uye simba. Ndiri pano ndakambomira zvishoma mukubloga, ndichiwana simba. Masimba anotorwa kubva kune chimwe chinhu: kubva kubasa, hupenyu hwemunhu, mitambo, nezvimwe zvakadaro. Inguva yese nesimba.

Iniwo sezviri pachena ndine mumwe mufananidzo watenzi akanyarara. Anofarira kudzidzisa vamwe, avo vanouya nemeso anopisa. Asi hazvisundire.

Nzira yekuve mudzidzisi kune 1-2 vanhu?

Kune vanhu vashomanana vanoda chaizvo kudzidza.

Kufunga nezve kosi yemunyori?

Bang Bang zvakare ine micro course yangu. Imwe nguva yapfuura ndakadzidzisa pachikoro. Iyo blog yakangotsiva iyo yese.

Handizivi zvakakwana kuti ndidzidzise vamwe. Ndichangotanga kuita sendinonzwisisa zvimwe zvinhu. Rega vanhu vanoziva zviri nani vadzidzise...

Kune izvi tinogona kutaura kuti ivo, zvakare, vanogona kufunga kudaro, uye izvi hazvidzidzisi chero munhu

Zvakanaka, hongu ... Kudzidzisa kwakanaka pabasa. Vagadziri vangu, semuenzaniso, ndinoshanda navo zvakanyanya, vanovabatsira kukura, kuona shanduko, cherechedza vanhu vanoida, vanoida.

Asi kana vadzidzi vakave vanhu vasina kurongeka vasingapi, sei kutambisa simba?

Sezvo tiri kutaura pamusoro peizvi, ndinoda kuunza musoro wedambudziko redzidzo yepamusoro… Zvekuita? Zvinoita sekuti 95% yehunyanzvi vanhu havawane kuyunivhesiti.

Kunyange 99%. Ndaifunga kuti mayunivhesiti imarara akagadzirwa munharaunda yemaindasitiri, uko zvese zvinoitwa nenzira yekuti mudzidzi anoda kurovera chimwe chinhu ochipa purofesa, izvo nekuda kwechimwe chikonzero budiriro. Ken Robinson nezvazvo zvakanaka kutaura.

Mushure mechinguva, ndakaona kuti kune maindasitiri achiri kushanda nedzidzo yepamusoro muchimiro ichi. Vanachiremba, somuenzaniso. Academic unyanzvi: masvomhu, fizikisi, etc. Masayendisiti, Ukuwo, kuita pamusoro chinhu chimwe chete kuti vadzidzi pachikoro - basa nesayenzi, mabhuku. Asi kana tichitaura pamusoro pevagadziri, mapurogiramu, zvigadzirwa ... Aya ndiwo mabasa emhizha. Ndakadzidza zvinhu zvishoma - uye mberi. Pane zvakakwana Coursera, Khan Academy.

Asi nguva pfupi yadarika pakanga paine pfungwa nyowani yekuti yunivhesiti inodiwa kunharaunda. Iyi ndiyo yekutanga kukurudzira kune vanozivana, yekupinda mumakambani, aya ndiwo hukama hwemangwana, ushamwari. Makore mashoma ane vanhu vanotonhorera anokosha.

Sasha Memus ari pano munguva pfupi yapfuura saka akataura nezvechinhu chinonyanya kukosha chaakagamuchira kuPhysicotechnical Institute. Zvakanaka kana paine network uye nharaunda.

Hongu Hongu Hongu. Uye izvi ndizvo izvo dzidzo yepamhepo haisati yakwanisa kuwana. Kazhinji, mayunivhesiti inharaunda, ivo itikiti rekupinda kuindasitiri. Kungofanana neMBA yebhizinesi. Chekutanga pane zvese, izvi zvakakosha kudyidzana, vatengi venguva yemberi uye vatinoshanda navo. Ichi ndicho chinhu chakanyanya kukosha.

Basa mune zvigadzirwa

Kostya Gorsky, Intercom: nezvemaguta uye zvishuvo, kufunga kwechigadzirwa, hunyanzvi hwevagadziri uye kuzvisimudzira

Uye ndeupi ruzivo uye kugona izvo zvigadzirwa zveIntercom zvine kumashure kwavo?

Pane zviitiko zvakasiyana. Zvimwe zvigadzirwa zvaive nekutanga kwavo kare, semuenzaniso. Kana munhu akapinda pachikoro chakadaro oita mapundu, zvinotonhorera. Hongu, vamwe vanhu vane rombo rakanaka, vamwe vanhu havana. Asi zvakadaro, chiitiko.

Zvakadini nevagadziri vezvigadzirwa?

Zvakaitika. Product portfolio. Dzimwe nguva zvinoitika kuti vanhu vanotumira mapepa ane mapeji ekumhara. Tumira masaiti nekuda kwechimwe chikonzero. Asi kana pane 3-4 zvigadzirwa, kana zvikamu zvezvigadzirwa zvakakura, saka tinogona kutotaura nezve chimwe chinhu.

Iwe wakaita basa rakakura paYandex mumakore mashanu: kubva mugadziri kusvika kumusoro wedhipatimendi rekugadzira. Sei? Uye chii chakavanzika sosi?

Zvakawanda zvaingova rombo rakanaka, ndinofungidzira. Pakanga pasina muto wakavanzika.

Sei une rombo rakanaka?

Kusaziva. Akatanga asimuka kuenda pachinzvimbo chejunior management. Pane imwe nguva yandakanga ndiine web designers. Uye zvino, kwenguva yakareba, timu yedu haina kubudirira neYandex.Browser. Vagadziri vakachinja, takaedza kunze, masitudiyo akasiyana. Hapana chakashanda. Mamaneja anomanikidza mutungamiri wangu - vanoti Kostya agere ipapo achiita marara ekutonga. Boss vangu vakandiisa pressure. Vakandipa timu yevanhu, uye vakatarisa paBrowser chete. Zvainyadzisa, ndaifanira kusiya mabasa akawanda.

Raked?

Hongu, asi nokuda kwechimwe chikonzero zvakabudirira. Pakava nekutanga kukuru. Takanga tiri padanho rimwe chete naArkady Volozh - izvi hazvina kumboitika munhoroondo yekambani, kuitira kuti panguva yekuratidzwa kwekutanga kwechigadzirwa chitsva, mugadziri aizotora danho. Kunyangwe, pamwe Tigran - maneja wechigadzirwa - akangondidhonzera pachikuva, achifunga kuti pamwe ndingatsanangura zviri nani zvakakanganisika nedhizaini yedu. Ndakabva ndatotarisa mune advert yeBrowser.

Makore akati wandei gare gare, takapenga nevakomana uye takagadzira pfungwa yebrowser yeramangwana. Zviri zvakawanda pamusoro zano. Nyaya iyi yakawedzerawo karma yangu.

Ndakanzwa shanduro yekuti iwe waive nemafungiro akadaro, nekuti iwe uri muenzaniso wakanaka wemutakuri weDNA, tsika yeYandex.

Zvichida saka ... Zvakanaka, hongu, hunhu uye zvibodzwa zveYandex zviri padyo neni.

Ndakaitawo rombo rakanaka neIntercom. Ini ndinowana mafaro, ndinogovera uye nekutepfenyura hunhu hwekambani. Kazhinji, ipapo chimwe chinhu chakaitika. Ndaigara ndakanyura nokuda kweYandex, uye zvino ndinofara kana chimwe chinhu chitsva chinobuda.

Ndakanzwa kutaura kwakawanda nezve "yekare" uye "itsva" Yandex. Unofungei?

Muchidimbu. Adizes ane dzidziso yekutenderera kwehupenyu hwesangano. Pakutanga, kambani idiki, peppy uye haina chokwadi - yakazara mhirizhonga uye marara. Zvadaro kukura. Kana zvinhu zvose zvakanaka, saka kuwedzera. Asi pane imwe nguva, sirin'i inogona kusangana - musika unopera kana chimwe chinhu, mumwe munhu anomanikidza kunze. Uye kana kambani isingakwanise kukunda sirin'i iyi uye ikanamatira, ipapo chikamu chayo chekutonga uye hutungamiriri hunotanga kukura. Zvese zviri kusimuka kubva mukufamba kwakashata uye kukura kuenda kukuchengetedza izvo zviri. Kuchengetedza kuri kuitika.

Yandex yaive nenjodzi yekuve mune ino nhanho. Kutsvaga kwaive kwatonzwisiswa sebhizinesi. Panguva imwecheteyo, kwagara kune hondo yakaoma yemakwikwi neGoogle. Google, semuenzaniso, yaive neAndroid, asi isu hatina. Kwenguva refu, hapana munhu akauya ku www.yandex.ru kuzotsvaga. Vanhu vanongotsvaga ipapo mubrowser kana kunyange pafoni yekumba skrini. Uye isu hatina kukwanisa kuisa Yandex pamafoni evanhu. Vanhu vakashaya zvekuita, paitove neantitrust case.

Yandex yaida kuenderera mberi. Misika yeRussia yakakurumidza kuzara. Nzvimbo itsva dzokukura dzaidiwa. Mukuru wenguva iyoyo Sasha Shulgin akasanangura mabhizinesi emakambani mukambani anogona kuzvibhadharira, uye akavapa kuzvimiririra kwakawanda, ivo vakatomira pachena semasangano emutemo akasiyana. Ita zvaunoda, ingokura. Pakutanga yaiva Yandex.Taxi, Market, Avto.ru. Ndipo pakatanga kufamba. KuYandex, idzi dzaive nzvimbo itsva dzehupenyu nekukura. Vanhu vanozvifarira vakatanga kusiya imwe kambani kune mabhizinesi mayuniti. Iyo kambani yakamutsa kumwe kukura kwemayuniti akazvimirira. Yandex-Drive carsharing, semuenzaniso, yakafanana neizvi. Asi kunze kwavo, kune akawanda akawanda mapoinzi ehupenyu uko Yandex mabhizinesi anokura.

Uye ipapo iwe wakatama - kubva pachinzvimbo chedhizaini dhizaini yeYandex yese kuenda kune basa rekugadzira lead paIntercom.

Yandex iboka reCIS. Ndaida kuedza kutambira timu yenyika yepasi rose. Ini ndanga ndichiverenga Intercom's blog ndofunga - ndomanzwisisiro anoita vanhu zvigadzirwa. Ndinoda kushanda navo, kuona kuti zvinozofamba sei, uye kana ndichizokwanisa kuva padanho iroro. Kuda kuziva kwakakunda.

Kurudzira kuda kuziva?

Zvakanaka, kana vanhu vasingatyi ... Dementia uye ushingi, sezvavanotaura. Iye zvino ndakaona kuti ndaisa pangozi zvinhu zvakawanda. Asi akabva akundwa nechishuwo.

Nguva pfupi yadarika naAnya Boyarkina (Musoro wechigadzirwa, Miro) mubvunzurudzo vakataura nezve dementia uye ushingi. Anonyura nokuda kwehushingi uye kuenzanisa.

Donhwe rechikonzero rinodiwa zvechokwadi. Asi ndinoita sendine rombo rakanaka, uye ndinorida chaizvo. Ini ndinotungamira boka revagadziri, isu tiri kuita mapurojekiti akasiyana.

Mazano api matatu aungapa vagadziri vane zvinzvimbo uye vanogona?

1. Pomba Chirungu. Nhamba imwe chidimbu. Vanhu vazhinji vanorasikirwa neizvi. Vanhu vazhinji vakandinyorera nezve vacancies paIntercom, ndakafonera vanhu vazhinji, ndakaita micro-interviews. Pane imwe nguva ndakaona kuti ndakanga ndava kutambisa nguva. Kana chiyero chezivo yeChirungu mumunhu chiri pakati, zvino enda udzidze mutauro, uye ipapo tichadzokera kuhurukuro. Mugadziri anofanira kunge akasununguka kutsanangura pfungwa nemafungiro uye kunzwisisa vamwe vashandi. Tichiri kuda kugara tichitaurirana nevatakuri. Kune vanhu vazhinji vanobva kumativi ose enyika, asi zvigadzirwa uye vatungamiri vanonyanya kubva kuUnited States, UK, Ireland, Canada, Australia. Zvinonyanya kunetsa kutaura navo muchiRungu kana usingazvizive pamwero wakakwana.

2. A yakajeka portfolio. Wona kuti chimiro chakajairwa chemugadziri wechigadzirwa chii. Mumwe munhu ane ruzivo rwakanyanya - anonyora zvidzidzo zvemapeji makumi masere ebasa rega rega. Mumwe munhu, pane zvinopesana, anongoratidza mapfuti anodonha. Kune yakanaka portfolio, iwe unongoda kuunganidza 80-3 inooneka yakanaka kesi. Wedzera kwavari nyaya duku asi yakajeka: zvavakaita, kuti vakazviita sei, chii chaiva mugumisiro.

3. Gadzirira. Kune vose. Kufamba, kusiya nzvimbo yekunyaradza. Somuenzaniso, pamberi peIntercom, ndakanga ndisati ndambobva kutaundi rokumusha kwangu. Uye anenge munhu wose waakataura naye muMoscow aibva kune imwe nzvimbo. Ndakachiva. Ndaifunga kuti ndiri musvo wekusafamba chero kupi zvako. Ndinoda Moscow, zvichida rimwe zuva ndichadzoka ikoko. Asi ruzivo rwekushanda kunze kwenyika rwakakosha zvikuru, iye zvino ndava kunzwisisa zviri nani kuti zvinhu zvose zviri munyika zvinoshanda sei. Ndakaona zvakawanda.

Kostya Gorsky, Intercom: nezvemaguta uye zvishuvo, kufunga kwechigadzirwa, hunyanzvi hwevagadziri uye kuzvisimudzira

Ko sei Intercom ine zvigadzirwa zvinoshamisa zvakadaro?

Iwe unofanirwa kubvunza avo vakanyora zvinyorwa izvi.

Zvinhu zvakawanda zvinouya mupfungwa. MuIntercom, kugovana ruzivo kwakakosha. Blogging yakanaka. Semuenzaniso, tine hurukuro dzakajeka pamisangano. Tinotaura nokutendeseka pamusoro pezvinhu zvakapusa, zvikanganiso ipapo, hatishongedze mhedzisiro. Kutendeseka uye chokwadi. Kwete kuita senge munhu, asi kutaura kuti zvaive sei. Zvichida zvakava nemigumisiro.

Tinewo vakomana vakanaka. Type Paul Adams, SVP yeChigadzirwa. Ndaigara ndichimuteerera ndakashama muromo. Paanotaura nezvechimwe chinhu pamusangano wegirosari, ndinofunga kuti ndine rombo rakanaka sei kuva mukamuri rimwe chete nomunhu uyu. Anoziva kutsanangura zvinhu zvakaoma zviri nyore. Anofunga zvakanyatsojeka.

Zvichida ndiyo pfungwa yekubloga?

Zvingava. Kutaura zvazviri, tine vanyori vakawanda vakanaka. Des Trainor, co-founder, mbiru dzegoridhe dzinoverengeka. Emmet Connolly, mutungamiri wedu wekugadzira, anotepfenyura zvakanaka kwazvo.

Artificial intelligence uye otomatiki

Kostya Gorsky, Intercom: nezvemaguta uye zvishuvo, kufunga kwechigadzirwa, hunyanzvi hwevagadziri uye kuzvisimudzira

Iwe unofungei nezve bots uye otomatiki? Semuyenzaniso, pandinofamba muuber, handikwanise kubvisa manzwiro ekuti vatyairi vagara vakaita semarobhoti…

Nemabhoti, mafungu asina kujairika ehype akatanga kubuda. Zvaiita kune vakawanda kuti mabhoti zvinhu zvitsva zvese, kuti aya maapplication matsva uye nzira nyowani yekudyidzana. Iye zvino ndinofanira kukumbira ruregerero kune izwi rekuti "bot" kubva pachikuva. Masaisai apfuura. Aya ndiwo mamiriro ezvinhu - kana chimwe chinhu chanyanya kupisa. Vanovenga vanooneka, uye ipapo unofanira kuratidza kuti hausi ngamera. Ini ndinofungidzira chimwe chinhu chakadai chiri kuitika ne cryptocurrencies ikozvino.

Iye zvino zviri pachena kuti kune akati wandei ekushandisa zviitiko uko bots inoshanda nemazvo. Kazhinji, nhoroondo yekuvandudza tekinoroji ndiyo nhoroondo yeautomation. Pane imwe nguva, mota dzakaunganidzwa nevanhu, uye ikozvino Tesla ane mafekitori akazara otomatiki. Pane imwe nguva, vanhu vaityaira motokari, nokukurumidza autopilot ichatyaira. Chatbots, chokwadi, rimwe rematavi e automation.

Zvinoita here kuita otomatiki kutaurirana?

Kune mamwe mamiriro ezvinhu, izvi zvinoshanda, uye zvinoshanda zvakanyanya apo kune nhamba huru yemakesi akafanana. Izvo zvakakosha kuti unzwisise pano kuti kunyangwe ipuratifomu yakangwara sei, inoda kukwanisa kuendesa mushandisi kubva kubhoti kuenda kumunhu chaiye nenguva. Zvakanaka, uye zvimwe zvinhu zvakapfava: haufanire kuyedza kugadzira fomu rekupinda kadhi rebhangi muchimiro cheUI yekukurukurirana, ingoisa fomu muchat.

Ne automation, pane zviri nyore uye zvakaoma mamiriro. Tora muenzaniso wekutonga pasipoti panhandare yendege. Mu99% yezviitiko, zvinhu zvose zvakajeka uye zviri nyore pano: zvakakwana kuongorora pasipoti, kutora mufananidzo wemunhu uye kumurega apfuure - izvi zvinogona kuitwa nemuchina. MuEurope, izvi zvinotoshanda. Munhu anodiwa kune iyo imwe muzana, kana imwe mhando yenyaya isiri-standard. Munhu anogona kunzwisisa magwaro. Somuenzaniso, apo mushanyi, arasikirwa nepasipoti yake, anopinda nechitupa.

Nerutsigiro, zvakare, yakawanda yakapusa otomatiki mibvunzo. Zvirinani bot inozopindura ipapo pane munhu anozopindura imwe nguva gare gare. Pamusoro pezvo, nzvimbo huru dzekufona dzinodhura uye dzinotora nguva. Uye kutaura chokwadi, vashandi varipowo vanenge vakaita sebiorobots, pindura maererano nema templates ... Sei izvi? Pane munhu mudiki mune izvi.

Ndopaya panonetsa nyaya yerutsigiro – unofanira kuchinja munhu. Ngaarege kuva nhasi, asi mangwana, asi achapindura sezvaanoita.

Vanhu vashomanana zvino vanoita kurukurirano yomuchina nomunhu, apo muchina nomunhu unoshanda pamwe chete. Facebook, semuenzaniso, yakaburitsa mubatsiri wayo "M" - vakaedza kusanganisa zvese, kuvanza zvese kuseri kweavatar yebhizinesi. Hazvinei kuti uri kutaura nani izvozvi. Asi zvinoratidzika kwandiri kuti izvi hazvina kunaka - unofanirwa kugara wakajeka kana uri kutaura nerobhoti kana munhu.

Hongu, pane chiitiko chakadaro nezve "kunyepedzera kuva munhu" - kana chimwe chinhu chinotaridzika senge munhu, chakanyanya kutyisa kuti vanhu vabatane nacho. Kusvikira yave yakanyatsofanana ne humanoid, uye zvakare zvakare maitiro.

Chiitiko ichi chine zita: pamupata, "uncanny valley". Boston Dynamics ichine marobhoti anotyisa, zvisinei kuti anoedza sei kuvashandura kuita imbwa. Kana chimwe chinhu chiri munhu uye chisiri munhu panguva imwe chete, zvinoshamisa zvikuru, tinotya. Ne bots, iwe unofanirwa kuumba izvo zvinotarisirwa zvakanaka. Iwo mapenzi: muchina ungasakunzwisisa, saka hapana chikonzero chekugadzira tarisiro isiriyo.

Waona here kuti zvikumbiro kuGoogle kana Yandex zvakanyorwa muzvikwata? Vanhu havatauri muhurukuro dzakajairika, "Stranger Things season XNUMX kana zvabuda." Saka nevabatsiri vezwi, kunyange vana vanokurumidza kuchinja kune inzwi rekuraira, vachiraira zvakasimba uye nemashoko ari nyore zvokuita.

Nenzira, pamusoro pemirairo uye kusarura kwevakadzi. Pane zvidzidzo zvakawanda zvinoratidza kuti mubatsiri wezwi ane mukana uri nani mumusika kana ane izwi rechikadzi. Nderipi bhizinesi raizopa 30% yemari yaro kurwira kuenzana kwevakadzi?

Ehe, Siri zvakare ane izwi rechikadzi nekukasira. Uye Alexa. MuGoogle, unogona kusarudza murume kana mukadzi wemubatsiri, asi izwi rekutanga nderechikadzi. MuSpace Odyssey chete ndipo pakataura HAL 9000 nezwi rechirume.

Kutaura nezve fantasy. Cooper Design Consulting ane dude anonzi Chris Nossel uyo akavhiringika mucherechedzo wezvese zvinozivikanwa interfaces mune sainzi fiction. Zvinotonhorera kuona kubatana nemainterfaces muhupenyu chaihwo. Zvinhu zvakawanda zvakakweretwa kumativi ose. Paive, semuenzaniso, iyo firimu "Rwendo rwekuenda kuMwedzi" pakutanga kwezana ramakore rechi20 - uye pakanga pasina kupindirana zvachose muspacecraft. Uye mumafirimu eXNUMXs pane zvatove nemapoinzi emidziyo mumakomputa ...

Kuzvikudziridza uye kuchinja kwemaitiro

Kostya Gorsky, Intercom: nezvemaguta uye zvishuvo, kufunga kwechigadzirwa, hunyanzvi hwevagadziri uye kuzvisimudzira

Nzira yekuzvikudziridza iwe pachako, Kostya? Ndeapi mazano nemaitiro aungakurudzira?

Mitsara miviri: 1) kusarudza gwara rekuda uye 2) zvibodzwa zvidiki zvinogoneka.

Uye pamusoro pechipiri, kureva, pamusoro pezvinangwa, unoda kugara uchizviyeuchidza: verenga zvakare rondedzero. Ndinoedza kuverenga yangu kamwe pavhiki.

Ndine chinyorwa faira, zvese zvinangwa zvikuru zvakanyorwa ipapo. Ndakainyora nenzira yekuti ine mativi akati kuti. Kune imwe neimwe, ndakafunga kuti chokwadi chaizotaridzika sei, umo zvinhu zvose zviri gumi kubva kune gumi. Uye ndakapa mumwe nomumwe kuongororwa kwakatendeseka kwenhamba ipi kubva pa10 yandiri ikozvino.

Izvo zvakakosha kuti unzwisise nezvekuzvisimudzira kuti chero nguva iwe hausi mune imwe nzvimbo kana imwe. Wabva kure uko, uye kubva panzvimbo iyi unoona imwe nzvimbo yepamusoro. Asi mushure mevheti yega yega pachave neiyo inotevera. Inguva isingaperi.

Vanhu vazhinji vanoyera kurongeka kwavo muhupenyu pa7/10. Chinhu chikuru hachisi chekupa iwe zvino, asi zvaunotaura nezve "top ten". Chinangwa hachisi chekusvetuka kubva pa7 kusvika pa10, chinangwa ndechekukwira nhanho imwe kuenda kumusoro. Kungori imwe chete. Zvinhu zvidiki zviri nyore, zviito zvemunhu.

Ini ndinoverenga faira iri kakawanda. Aya ndiwo mashiripiti makuru - kuiverenga zvakare, kuzviyeuchidza iwe pachako. Pane chinhu chakadaro pakati pevanhu: kana ukaverenga chinyorwa kanosvika makumi mana, unochidzidza nemusoro. Izvi ndizvo zvatiri. Mushure mekuverenga kwakawanda kudaro, unoyeuka zvishoma zvinyorwa. Zvakafanana nekuisa chinangwa: zvakakosha kudzokorora.

Vanhu vanoda kutariswa hutsanana here?

Apa ndipo pandiri kuvhunduka, kutaura chokwadi. Kune rimwe divi, kune masocial network, zviziviso - izvi zvinonzwisisika. Zvinogona kuonekwa kuti nzira dzakadzika dzepfungwa dzinoita kuti tirambe takanamatira kune zvose, unogona kukurumidza kubatwa.

Chandisinganzwisise ndechekuti kune hutano chiyero. Kuramba masocial network zvachose, "kupinda mubako", mumaonero angu, zvakare haina kunyatsorurama. Ndakawana mabasa angu maviri anonakidza - ese Yandex uye Intercom - mumasocial network. Semuyenzaniso, Kolya Yaremko (aimbova maneja wechigadzirwa kuYandex, mumwe wevashandi vekare vekambani) akanyora muFriendfeed nezvechinzvimbo chePochta, Paul Adams akatenderera paTwitter yake kuti vaitsvaga dhizaini inotungamira…

Handinzwisise kuti ndotsvaga sei basa rinotevera kana ndirikuda. Ini handisati ndagadzirira izvi, asi zvakadaro - ko kana ndikadhakwa kubva pasocial network ndikabvisa zvese zviziviso? Rumwe rudzi rwehutano hwakanaka hunodiwa, asi chii chaicho chisina kujeka.

Zvinonyanya kuoneka muvana. Kana iwe usingadzoreri zvachose, saka zvakaoma zvikuru kuti mwana aparadzane, anoenda ku Instagram nemusoro wake, anogara pasi.

Rangarira murume anonzi Tristan Harris? Akataura zvakawanda pamusoro pehutsanana paanenge achishanda kuGoogle, uye zvino akatogadzira NGO yekutsvakurudza munharaunda iyi.

Hongu Hongu Hongu. I akanyora nezvemharidzo yake yekutanga - paakatanga kugadzira masiraidhi nezve dhizaini yetsika (ethical dhizaini). Aishanda kuGoogle panguva iyoyo uye akataura nezvekuda kwatinoita kugadzira ramangwana rakajeka, asi muchokwadi tinongobata pfungwa dzevanhu. Zvakawanda zvinoenderana nesu, vanhu vekudya. Akanyura nekuda kwekusangotaura nezve engagement metrics. Uye zvakare, muna 2010, yaive super-revolutionary. Vazhinji vakabva vatanga gakava muGoogle pamusoro peizvi.

Yakanga iri panguva imwechete muenzaniso unotyisa wehuvhairasi mharidzo yaunoda kugovera nekukurukura nemumwe munhu. Yakanyorwa nemutauro wakapfava, zvinhu zvese zvakajeka, zvakajeka ... Kwakanaka kwazvo! Kudai akanga ainyora netsamba, ingadai isina kunyatsonzwika.

PaGoogle, akazogadzwa dhizaini yetsika, uye akakurumidza kubatanidzwa kubva ipapo. Utungamiri hwakamugadza semuenzaniso kumunhu wese - senge, waita zvakanaka, heino chinzvimbo chekuremekedza kwauri ... Kutaura zvazviri, vakamunyoresa zviri pamutemo, asi hapana chaakaita nemakakatanwa ake.

Ndinoziva kuti wanga uri kuBurning Man. Ndeipi kwauri?

Iyi ndiyo quintessence yakadaro yekusununguka kwekugadzira. Vanhu vanoita mabasa anopenga, mota dzemifananidzo, uye ipapo vanongopisa mazhinji acho. Uye vanozviita kwete nekuda kwekuzivikanwa kana mari, asi nekuda kwechiito chekugadzira. Uchitarisa zvose izvi, unotanga kufunga zvakasiyana.

Ndezvipi zvitatu zvaungada kuti vana vako vave nazvo?

  1. Rusununguko rwekufunga. Rusununguko kubva kune stereotypes, kubva kumazano akaiswa, kubva papfungwa dzekuti mumwe munhu anoda chimwe chinhu.
  2. Iko kugona kuzvimiririra kudzidza chero chinhu. Kana nyika ikaramba ichichinja pamwero mumwe chete, isu tese tichafanirwa kuzviita nguva dzese zvakadaro.
  3. Kugona kuzvichengeta iwe nevamwe.

Mazwi ekupedzisira evaverengi?

Ndatenda nekuverenga!

Source: www.habr.com

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