Pakangotanga musika weApple smartphone kuratidza zviratidzo zvekuzara, uye kudiwa kwavo kwakatanga kuratidza kusimba kwemutengo, kambani yakamira kuburitsa data pahuwandu hwePhones dzakatengeswa mukati menguva mumishumo yekota. Uyezve, munguva pfupi yapfuura muzvinyorwa zveveruzhinji, izvo zvinogoverwa synchronously ne , the percentage dynamics for all the categories of products and services is not kuratidzwa. Vanogona kunzwika mumashoko evatungamiri pamusoro pemushumo wekota, uye munyaya iyi, chinyorwa chechiitiko chekota chinobatsira zvikuru.
Zvakatanga, munaGunyana 28 wegore rino, chikamu chechina che2019 chakapera mukarenda yemari yeApple, asi kuti ive nyore kuona isu tichaidaidza yechitatu. Mari yese yekambani yakasvika madhora mabhiriyoni makumi matanhatu nemana, inova 64% kupfuura nguva imwecheteyo gore rapfuura. Kunyangwe nekukura kwakadzikama kwekuwedzera, iyi yaive mari yeApple yekota yechitatu, uye yakabatana nekufanotaura kwekambani. Taifanira kurasikirwa ne $ 2 bhiriyoni nekuda kwekusiyana kwekuchinjana kwekuchinjana, nekuti Apple inogamuchira 1% yemari yayo kunze kweUnited States.
Kuenderera mberi nehurukuro yejogirafi, Apple yakashuma rekodhi mari yekota mumatunhu anotevera: Americas, Asia-Pacific uye mainland China. Mari yegore kubva pakapera nguva yekubika yeApple mukupera kwaGunyana yakaisa zvinyorwa zvitsva muUS, Canada, Brazil, UK, France, Germany, Italy, Poland, South Korea, Malaysia, Philippines neVietnam.
Kutengeswa kwe iPhone kunoramba kuchiverengera inopfuura hafu yemari yekambani. Muchikamu chekupedzisira, mari yeApple kubva mukutengesa smartphone yaive $33 bhiriyoni, iri 9% yakaderera pane mari muchikamu chechitatu chegore rapfuura. Zvinofanira kutaurwa kuti manejimendi ekambani anoona maitiro akanaka kunyangwe mukuderera kwemaitiro asina kunaka. Muchikamu chechipiri, kuderera kwemari kubva ku iPhone kutengesa kwakasvika 12%, uye muhafu yekutanga yegore - 16%. Iwo egumi nerimwe akateedzana mafoni akakwaziswa nekufarira neveruzhinji, asi akange asina nguva yekuve nemhedzisiro yakakosha pahuwandu hwekota yechitatu. Munzvimbo dzese dzekuvapo kweApple, iyo iPhone mushandisi base yakasvika munhoroondo dzakakwirira.
iPad mari yakakwira 17% kusvika $4,66 bhiriyoni, nekuda kwekuzivikanwa kweiyo iPad Pro. Mune ese mashanu enzvimbo macro-nzvimbo, mari kubva kuPad ββkutengesa yakawedzera, uye muJapan yakakwanisa kuseta rekodhi nyowani. Iyo iPad mushandisi base yakasvika rekodhi nyowani yakakwira, uye inopfuura hafu yevatengi vese piritsi muchikamu chechitatu vaive vasati vambove nemudziyo kubva kumhuri.
Kutengeswa kwemakomputa emhuri yeMac kwakaunza Apple inosvika madhora mabhiriyoni manomwe mukota yekupedzisira. Zvakaoma kuenzanisa nhamba iyi nemhedzisiro yekota imwechete gore rapfuura, nekuti ipapo maviri matsva MacBook Pros akapinda mumusika kamwechete, asi pakupera gore rose rezvemari, mari muchikamu cheMac yakasvika padanho repamusoro-soro munhoroondo yese yeApple zvinoreva. MuJapan, iyo ikozvino iri kutenga zvakanyanya makomputa eOlympics, mari kubva mukutengesa kweMacs yakaisa rekodhi yekota. Mitengo yakakwira yakawanikwa muUSA neIndia. Sezvakaita mahwendefa, iyo Mac user base yaive panguva yepamusoro-soro, uye inopfuura hafu yevatengi vayo vaive vashandisi vatsva.
Iyo kambani yakatanga kupatsanura mari kubva mukutengesa kwezvigadzirwa nemasevhisi mumishumo yayo. Muchikamu chegirosari, mari isingasanganisire iPhone yakakura ne17%. Masevhisi akaunza Apple 18% kupfuura gore rapfuura - $12,5 bhiriyoni, uye iyi imari rekodhi yechikamu ichi. Masimba akafanana akaonekwa mune ese macroregions enzvimbo. Masevhisi akaverengera makumi maviri muzana emari yekambani yese uye 20% yemubhadharo wayo. Kazhinji, kana tikataura nezve purofiti margin, ipapo pamwero wekambani yese yakasvika 33%, muchikamu che "chigadzirwa" haina kupfuura 38%, uye muchikamu chebasa chakasvika 31,6%. Zviripachena kuti masevhisi haangori bhizinesi riri kukurumidza kukura reApple, asiwo rine pundutso.
Mukuru wekambani, Tim Cook, akataurawo zvakawanda nezve budiriro yezvishandiso zvinopfekwa, achigara achirangarira kutangwa kwekutengesa kweAirPods Pro isina waya mahedhifoni ane ruzha-kudzima basa. Mari inowanikwa kubva mukutengesa kweApple inopfeka michina yakakura ne50%, yakasvika kurekodha mazinga munzvimbo dzese dzenzvimbo. Vanosvika zvikamu zvitatu muzvina zvevatengi veApple Watch vanga vachiitenga kekutanga. Cook ane chokwadi chekuti kuzara kweichi chikamu chemusika kuchiri kure.
Source: 3dnews.ru