Mhoro, Habr! Ngatienderere mberi nenhaurirano nezve mechanics egamification. Ndakataura pamusoro pekuyera, uye mune ino tichataura nezvemuti weunyanzvi (tekinoroji muti, unyanzvi muti). Ngatitarisei kuti miti inoshandiswa sei mumitambo uye kuti makanika aya anogona kushandiswa sei mukuita gamification.
Muti wehunyanzvi inyaya yakakosha yemuti wehunyanzvi, iyo prototype yakatanga kuoneka mumutambo webhodhi Civilization kumashure muna1980. Munyori waro, kamwe kamwe, haasi Sid Meier, asi Francis Tresham. Nekudaro, mumitambo yemakomputa, kukosha kwekushandiswa kweiyi mechanics (pamwe neiyo yekupedzisira kuumbwa mune yayo yakajairwa fomu) ndeyekare Sid mune yekare Sid Meier's Civilization ya1991. Kubva ipapo, muti wetekinoroji wakashandiswa mukuvandudza kwemitambo kwete chete mumazano uye maRPG, asi kunyangwe mumitambo yekuita uye vanopfura. Muchinyorwa ini handitarisi mutsauko pakati pemuti wehunyanzvi uye muti wehunyanzvi, uye nemuti wehunyanzvi ndinoreva zvese. Ini ndinoona zvese zviperengo (unyanzvi muti uye muti wehunyanzvi) kuve wakarurama, asi ini ndichashandisa iyo yekupedzisira muchinyorwa, sezvo ichinyanya kuwanda mukusimudzira mutambo.
Apa ndipo pazvakatangira. Sid Meier's Civilization tekinoroji muti.
Kana iwe uchida kudzidza zvakawanda nezve nhoroondo yemiti mechanics kana misimboti yekuvakwa kwayo, ipapo pekutangira ichave. . Muchinyorwa changu, tichatarisa mhando dzemiti kubva kumitambo yemazuva ano (uye kwete yemazuva ano), teerera kune matambudziko emakanika, edza kupa mhinduro kumatambudziko aya, uye funga nezve nzira dzakananga dzekushandisa hunyanzvi hwemuti mechanics mune gamification. . Sei uchingofunga nezvazvo? Nehurombo, handina kuwana chero mienzaniso chaiyo yekushandisa iyo hunyanzvi muti mune isiri yemutambo mamiriro. Kana iwe wakasangana nemienzaniso yakadai, ndingatenda nekutaura kwako nezvavo mumashoko echinyorwa chino.
Usati washandisa mutambo mechanics mugamification, unofanirwa kudzidza ruzivo rwemugadziri wemutambo. Ongorora kuti makanika anoshandiswa sei mumitambo, sei achikwezva vatambi, uye rudzii rwemafaro anowanikwa nevanhu kuburikidza nekudyidzana nemakanika aya. Ndinokurudzira kutarisa pamuti weunyanzvi kana zvakakosha zvevhidhiyo iyi pa dtf.ru. Matesi aMako ane basa kwete chete mukuvandudza kwemitambo, asiwo kune gamification yeasiri-mutambo masisitimu nemapurojekiti.
Mhando dzemiti yeunyanzvi (nenheyo yekuvaka, nemhando yemutambo, nezvimwewo) yakanyorwa zvakadzama munyaya yataurwa pamusoro pe Wikipedia. Ini handisi kuona chero chikonzero chekutaura, saka ndinokurudzira kuti utarise miti inofadza inowanikwa mumitambo.
Muenzaniso wekunongedza wemuti wehunyanzvi kubva mumutambo Path of Exile. Inoonekwa mune dzakawanda dzinotaurwa, memes, uye demotivators nezve muti wehunyanzvi. Pasinei nekuoma kunooneka, muti wacho unonzwisisika uye unokurumidza kugadzirwa nevatambi. Asi kune gamification, saizi yemuti yakakura kwazvo; nhanho yekubatanidzwa kwevashandisi veiyo gamified system haina kukwana kubata nayo.
Mumwe muti wakakura uye wakaoma kubva mumutambo Final Fantasy X
Iyo Final Fantasy yakatevedzana yakazvisiyanisa zvakare, panguva ino nechikamu chegumi nembiri. Muti wacho uri pasi pechikamu chegumi chehukuru, asi unoratidzika kunge usina kujairika uye wakaoma kunzwisisa. Panotangira papi? Mutsetse wokupedzisa uri kupi? Uyu unotova muti here?
Muti wechikoro chechikoro chekare kubva kuDiablo 2 (yakanamirwa pamwe chete kubva pamifananidzo miviri). Ziva musimboti wekukamura muti kuita matabo matatu, zvinomiririra miti mitatu midiki yehunyanzvi.
Muti wakanaka, unokwanisa kushandiswa kubva mukugadzira mitambo yemazuva ano. Assassin's Creed: Mavambo. Chenjerera kune yakabudirira dhizaini mhinduro: yakajeka, inosiyanisa kuratidza kwehunyanzvi hwakadzidzwa uye nzira dzavanovhura.
Muenzaniso wechthonic wandaigona kuwana. Warzone 2100 teknolojia muti. Ndinokurudzira kuenda kuti uzvione pachiyero che100%.
Iwe unogona sei kushandisa hunyanzvi muti mechanics kune gamification? Sarudzo mbiri dziri pachena ndeidzi a) kudzidziswa uye vashandi kuchengetedza masisitimu, uye b) zvirongwa zvekuvimbika. Muti wehunyanzvi muzvirongwa zvekuvimbika ihurongwa hwekuderedzwa uye mamwe mabhonasi, akagadzirirwa mutengi wega wega nemutengi pachake.
Sarudzo yekutanga: nzvimbo dzekudzidzira kure uye dzemukati dzemakambani maportals. Muzviitiko zvese izvi, basa rakafanana - kugadzira hunyanzvi hwedzidziso, kuratidza mushandisi weiyo nzira nzira yaanofanira kutora kuti awane humwe kugona. Ngatiti wawana basa sejunior analyst pakambani itsva. Pane yekambani portal, iwe unokwanisa kuwana muti wehunyanzvi hwemunhu, kubva kwaunogona kunzwisisa zviri nyore kuti ndeupi hunyanzvi hwedzidziso hwaunoshaya kusvika padanho remuongorori mukuru, unogona kuona zvaunoda kudzidza kana iwe uchida kuenda kumunda. yekutungamira kweprojekiti, nezvimwe. Vatungamiri vekambani, zvakare, vanogamuchira kunzwisiswa kwakakwana kwehunyanzvi hwevashandi. Sistimu yakadaro, muchirevo, inofambisa kuumbwa kwevashandi vanochengeterwa uye kukura kwakamira kwevashandi mukambani, uye inowedzera huwandu hwese hwehunyanzvi hwevashandi.
Chimiro chakareruka chechikamu chemuti wehunyanzvi weiyo kambani yemukati portal. Mukambani chaiyo muti uchave wakakura, asi kune muenzaniso unoratidza chirevo chikuru, izvi zvichaita.
Ngatinyatso tarisisa marongerwo. Green shading inoratidza hunyanzvi hwakadzidzwa (rectangles) uye hunyanzvi (ellipses), nepo chena shading inoratidza hunyanzvi huripo pakudzidza. Unyanzvi husingawanikwe uye hunyanzvi hunosimbiswa mugrey. Orange uye grey mitsetse inoratidza nzira dziri pakati pehunyanzvi uye hunyanzvi, orenji - nzira yatotorwa, grey - nzira haisati yatorwa. Nekudzvanya pane rectangle, mukuona kwangu, zvine musoro kuvhura hwindo nekugona kunyoresa mukosi mune yakasarudzwa hunyanzvi, kana neruzivo kupi uye sei kosi iyi inogona kutorwa nekusimbiswa (semuenzaniso, kana iyo portal haina kubatanidzwa neiyo kureba dzidzo system). Nekudzvanya pane ellipse, tinoratidza hwindo rine tsananguro yehunyanzvi (mitoro, muhoro wemari, nezvimwewo). Chenjerera kune ruzivo rwebasa: kunyatsotaura, haisi hunyanzvi, asi inoratidza mukana wekubatanidza mumuti wehunyanzvi kwete chete kugona kwehunyanzvi, asiwo zvimwe zvinodiwa zvinodiwa zvehunyanzvi. Bhara yekufambira mberi inovakwa mune rectangle yechiitiko, iyo inoratidza zvakajeka kufambira mberi kwemushandisi.
Yechipiri sarudzo yekushandisa ma mechanics emuti weunyanzvi ndeyekuvandudza makadhi ekuvimbika. Ngatimbofungidzirai shanduro yekare yekadhi yekuvimbika yechitoro chikuru, semuenzaniso, zvinhu zvemitambo, zvipfeko uye shangu. Kazhinji, kadhi rakadaro rinopa kuderedzwa kwezana muzana kana mutengi asvika pachiyero chakatarwa chekutenga, kana mabhonasi ekutenga anogona kupihwa kune kadhi, iyo inoshandiswa kubhadhara zvishoma pane yekutenga mune ramangwana. Izvi zviri nani pane hapana, zvinoshanda, asi kadhi rakadaro haritenderi chero shanduko inoshanduka kune chaiyo mutengi. Zvakadini kana iwe ukapa mutengi mukana wekusarudza, semuenzaniso, kuderedzwa kwe5% pane zvese zvigadzirwa kana 10%, asi pashangu dzevarume chete? Uye padanho rinotevera rawanikwa, semuenzaniso, kuwedzera kwevimbiso kune 365 mazuva kana 2% kuderedzwa pamabhodhi echando? Mukutaura, urongwa hwakadaro hwokuvimbika huchashanda zviri nani pane hwenguva dzose, nokuti hapana anoziva zviri nani kupfuura munhu pachake zvaanoda. Kambani yakashandisa hurongwa hwakadaro ichamira pachena mumusika wekutengesa kuvimbika (uyo wanga usina chero zvigadzirwa zvitsva zvinonakidza kwenguva yakareba), ichagamuchira data rakawanda pane zvinodiwa nevatengi, kuwedzera nhanho yavo yekunamatira kuchitoro, uye ichatokwanisa pakupedzisira kuderedza mutengo wekuvimbika system uchienzaniswa neyekare.
Kuderedza mari inokwanisika nekugadzirisa zvakakodzera chiyero mumuti weunyanzvi. Paunenge uchigadzira, iwe unofanirwa kuverenga kuti mangani mapoinzi (mune ruble yakaenzana) hunyanzvi hwega hwega huchadhura (hazvina kudikanwa kuti hunyanzvi hunodhura zvakafanana), enzanisa mibairo inowanikwa neiyo yekare kuvimbika chirongwa uye "calibrate" mhedzisiro. system. Semuenzaniso, ngatitorei chitoro cheshangu chinotengesa shangu dzechirume, dzechikadzi uye dzevana. Chirongwa chekuvimbika chekare chinopa 5% kuderedzwa pane zvese zvigadzirwa mushure mekusvika pakutenga huwandu hwe20 rubles. Muurongwa hutsva, tichaita kuti mari yeunyanzvi humwe hwakaenzana ne000 rubles, uye tichapa mutengi zvingasarudzwa zvitatu - 10% pahombodo dzevarume, 000% pahombodo dzevakadzi uye 5% pahombodo dzevana. Ngatitii isu hatiite sarudzo yakaoma uye mutengi anogona kuvhura hunyanzvi hutatu. Kuti aite izvi, achada kushandisa kwete 5 5 rubles muchitoro, sezviri munyaya ye classic version, asi 20 000. Asi vatengi vakawanda vachafara ne "kusimbiswa kwe screws" (uye havangambofungi zvakadaro. ), nokuti pane kuderedzwa pane chinhu chinonyanya kukosha kwavari ivo vachagamuchira chikamu nekushandisa hafu yemari yakawanda sezvinoitwa mukirasi yekare.
Ngatirambei nekukasira: asi mutengi anogashira kuderedzwa pachikamu chezvinhu zvakanyanya kukosha kwaari nekukurumidza. Ichokwadi, asi ndinotenda kuti vatengesi vazhinji havatengeri muboka ravanosarudza chete. Nhasi munhu anozvitengera bhutsu, mangwana anotengera mukadzi wake bhutsu, papera mwedzi mitanhatu vava nemwana anodawo bhutsu. Iyo yakakura chitoro, iyo yakawanda vatengi uye iyo yakawanda yakasiyana-siyana assortment, zviri nani iyi modhi ichashanda, uye zvakanyanya kunakidza zviri kuti chitoro chipe vatengi mukana wekusarudza kuderedzwa pane mamwe mapoka ezvigadzirwa (kunyangwe akamanikana mapoka).
Chimwe chikonzero chekushandisa miti yehunyanzvi muzvirongwa zvekuvimbika kusada kwehuropi hwemunhu hwezviito zvisina kupera. Imwe mechanic yemutambo yakavakirwa pane izvi: iyo yekufambira mberi bar. Ndinotenda kuti mumamiriro edu ezvinhu, huropi hwevatengi huchakurudzirwa kuti vawane unyanzvi hutsva uye hutsva mumuti, kuita rudzi rwemunchkinism, uye kuedza kuwana unyanzvi hwose hwemuti. Uye shandisa mari yakawanda pairi kupfuura nechirongwa chekuvimbika chekare. Nokudaro, kunyange zvazvo Mark Brown achikurudzira kugadzira miti mumitambo isingagoni kuvhurwa zvakakwana, muzvirongwa zvekuvimbika ini, pane zvinopesana, ndinorayira kuti tisagadzirisa vatengi uye ndisavamanikidza kufunga nezvekusarudza kugoverwa kwakarurama kwemapoinzi. Mushure mezvose, kubatanidzwa kwevatengi muchirongwa chekuvimbika kwakaderera pane kubatanidzwa kwevatambi mumutambo mutsva, saka haufanirwe kugovera mabasa akadaro zvisina basa.
Muchikamu chekupedzisira chechinyorwa, tichataura nezvematambudziko uye nyaya dzekushandisa ma mechanics emuti wehunyanzvi mukuita.
Ndinofanira kuratidza muti wose weunyanzvi kamwechete? Mune mimwe mitambo, mutambi haaoni muti wose uye anongodzidza nezve hunyanzvi hunogoneka sezvahunoitwa. Ini ndinotenda kuti kuvanza kwakadaro hakuna basa mukuita gamification. Ratidza muti ipapo ipapo, kurudzira mushandisi kuti vagadzire yavo zano rekuziva muti.
Paunenge uchigadzira muti wegamification, sanganisira mukati mawo kugona kugadziridza hunyanzvi uchichengetedza ruzivo rwakawanikwa uye kugona kugovera hunyanzvi. Iri basa rinozorerutsira vashandisi kubva kune basa risingakoshi pakugovera hunyanzvi uye huchaita kuti zvikwanise kugadzirisa chirongwa chekuvimbika kune shanduko muhupenyu hwemushandisi. Kuberekwa kwemwana, kutamira kune rimwe guta, kusimudzirwa kana kuderedzwa kubasa, kuchinja kwemadhora ekutsinhanisa mari - zvinhu zvakawanda zvinokurudzira kuchinja kwakasimba kwemaitiro ekushandisa. Iyo hunyanzvi reset chimiro inobvumira sisitimu kuti irambe iripo mumamiriro ezvinhu akadaro. Asi usaite kuti basa iri riwanikwe zvakanyanya, zvikasadaro vashandisi vanongogadzirisa hunyanzvi pacheki vasati vabhadhara, vachisarudza izvo zvavanoda panguva ino uye vachinyima hurongwa hwezvainoreva. Zvakajairika kupa mukana uyu kamwe pagore, mushure mezororo reGore Idzva kana pazuva rekuzvarwa kwekambani.
Funga nezve mechanics ekugova mapoinzi muhurongwa. Imwe pfungwa ichave yakaenzana ne ruble imwe? Kana kuti chiuru rubles? Izvo zvakakosha here kusanganisa muhurongwa mukana wekuwedzera coefficient yekuwedzera mapoinzi mune dzimwe nguva kana kune zvimwe zvigadzirwa? Ndingashandisa mapoinzi aya kubhadhara zvinhu pane kuvhura hunyanzvi? Kana kuti mabhonasi mapoinzi uye mapoinzi anodiwa kuvhura hunyanzvi angave masangano akasiyana muhurongwa?
Chinhu chakakosha - muti wehunyanzvi uchave nei? Ndeapi mabhonasi auchabatanidza mairi? Unyanzvi huchava nemazinga here? Semuenzaniso, hunyanzvi hwekutanga hunopa 1% kuderedzwa, uye imwechete yechishanu-chikamu hunyanzvi hunopa 5%. Asi usatorwa chete nemabhonasi akadaro: mumitambo miviri uye gamification, muti wakadaro unofinha. Wedzera zvinhu zvitsva uye kushanda, kwete kungovandudza zviripo. Semuenzaniso, mumuti unogona kuvhura mukana wekupinda mucheki pasina mutsara, kana kukoka kune vega kutengesa, kana mimwe mikana yakasarudzika. Muti wehunyanzvi muzvirongwa zvekuvimbika haungori nezve kuderedzwa pazvinhu uye masevhisi. Muti wehunyanzvi mumutambo unofanirwa kutsamwisa vatambi kuti vagone kutsva, uye muchirongwa chekuvimbika, vakurudzire kuti vatenge zvimwe muzvikamu zvakasiyana zvechigadzirwa.
Ndiani anogona kushandisa mechanic iyi kubhejera zvirongwa zvekuvimbika? Sekuona kwangu, mabhizinesi madiki, epakati uye makuru anoshanda mumunda weB2C uye anopa angangoita mashanu (kana zviri nani gumi) marudzi ezvigadzirwa nemasevhisi. Pizza, woks, rolls uye sushi marudzi akasiyana ezvigadzirwa mukunzwisisa kwangu. Ndebvu, ndebvu uye kudimburira musoro, kugerwa kwevana uye kuveura bvudzi mhando dzakasiyana dzesevhisi. Shangu dzvuku kana girinhi, Margherita pizza uye BBQ pizza ndiwo mamwe marudzi ezvigadzirwa. Muti wehunyanzvi unosanganisira mabhonasi emhando imwe kana maviri emhando yezvinhu, mumaonero angu, haufanirwe. Mumamiriro ezvinhu akadaro, zviri nyore kushandisa purogiramu yekuvimbika yekare.
Dambudziko mukugadzira nekushandisa hurongwa hwakadaro, mumaonero angu, kushaikwa kwehunyanzvi hunodiwa mumuridzi wekambani. Zvakaoma kuita muti wehunyanzvi kutengeserana nedhipatimendi rekushambadzira pasina ruzivo mune gamification, uye zvinonyanya kukosha, pasina mugadziri wemutambo ane ruzivo mukuenzanisa hurongwa hwakadaro. Nekudaro, hazvifanirwe kuhaya vashandi vatsva pane izvi; mazhinji emabasa anogona kupedzwa nebasa riri kure nekubvunzana.
Kutenda kune wese akaverenga chinyorwa kusvika kumagumo, ndinovimba ruzivo rwurimo rwakabatsira kwauri neimwe nzira. Ndingafara kana iwe ukagovana zviitiko zvako, matambudziko uye pfungwa dzinonakidza mumunda wekugadzirisa zvirongwa zvekuvimbika uye masisitimu ekudzidzisa mune zvakataurwa.
Source: www.habr.com