"Mutambo wakanaka, asi pasina mutauro wechiRussia ndinoisa imwe" - kuongororwa kazhinji mune chero chitoro. Kudzidza Chirungu, hongu, kwakanaka, asi kugarisana kunogona kubatsirawo. Ndakashandura chinyorwa, mitauro ipi yekunongedza, yekushandura uye mutengo wenzvimbo.
Zvokudya zvakakosha pakarepo:
- Dudziro shoma chirongwa: tsananguro, mazwi makuru + skrini.
- Mitauro gumi yepamusoro kududzira mutambo (kana watova muChirungu): French, Italian, German, European, Spanish, Simplified Chinese, Brazilian Portuguese, Russian, Japanese, Korean, Turkish.
- Turkish, Malaysian, Hindi, Simplified Chinese, Thai and Polish yakaratidza kukura kukuru kwemakore matatu (maererano neLocalizeDirect).
- Dudziro muFIGS+ZH+ZH+PT+RU mitauro - "itsva nhema" munharaunda.
Zvekushandura?
Kutanga, ngatitaure nezve zvikamu zvemutambo zvinogona kushandurwa - bhajeti renzvimbo zvinoenderana neizvi.
Pamusoro pezvinyorwa zvemukati-mutambo, unogona kushandura tsananguro, zvigadziriso, uye mazwi akakosha paApp Store, Google Play, Steam, kana chero imwe puratifomu. Tisingatauri zvekushambadzira kana ukafunga kusimudzira mutambo wako mberi.
Game localization inogona kukamurwa kuva marudzi matatu:
- basic localization (semuenzaniso, ruzivo rwezvitoro zveapp, tsananguro, mazwi akakosha, skrini);
- chikamu chenzvimbo (mu-mutambo zvinyorwa uye zvidiki);
- kuzara kwenzvimbo (kusanganisira mafaira ekuteerera).
Zviri nyore kududzira tsananguro muchitoro cheapp. Izvi ndizvo zvinozosarudzwa nevanhu kuti votenga here kana kurodha.
kosha. Vanhu vazhinji vari panyika havatauri Chirungu. Paavhareji, 52% yevanhu vanotenga chete kana tsananguro yechigadzirwa yakanyorwa mumutauro wavo. MuFrance neJapan, nhamba iyi i60%.
Zvose zvinyorwa zvichange zviri mumutauro wepamutemo wechitoro munyika iyoyo (Google neApple vanonyatsogadzirisa zvitoro zvavo), saka tsananguro yakashandurwa inopindirana neshanduro yechitoro uye kugadzira chimiro chakanaka.
Ndinofanira kushandura mashoko ari mumutambo wacho here? Kugovera kunoitika pasirese uye nharaunda inowedzera kusvika uye mukana wekukwezva vateereri vakakura. Kana vatambi vachigona kutamba mutambo nemutauro wavo, izvi zvinokanganisa ruzivo rwavo uye mhinduro. Zvechokwadi, izvi zvinobatsira zvinofanira kuyerwa maererano nemitengo.
Imarii kuita localization inodhura?
Zvinoenderana nehuwandu hwemashoko, mitauro inonangwa uye mutengo wekushandura.
Mutengo weshanduro yakaitwa nenyanzvi dzemitauro unogona kubva paβ¬0,11 kusvika kuβ¬0,15 pashoko kana hunhu (weChinese). Mari yekururamisa inowanzova 50% yemutengo wekushandura. Aya ndiwo maLocalizeDirect mareti, asi ivo vanopa pfungwa yeinofungidzirwa mitengo pamusika.
Pakutanga, kushandura kwevanhu kunogara kuchidhura kupfuura kushandura nemuchina nekugadzirisa kunotevera.
. Mutengo neshoko rimwe nerimwe, $
Kushandura metadata yechitoro cheapp mumitauro yakawanda kupfuura inotsigirwa nemutambo inzira yakakurumbira. Nhamba yezvinyorwa mutsanangudzo ishoma, saka shanduro haizonyanya kudhura.
Kana zvasvika kune zvemukati zvemutambo, zvese zvinoenderana nekuti "nezwi" mutambo wako uri sei. Paavhareji, LocalizeDirect vatengi vanotanga ne7-10 mitauro yekune dzimwe nyika kana vachiturikira mukati-mutambo mavara.
Kana iri yenzvimbo yezvigadziriso, zvinoenderana nekuti waronga kangani kuzviburitsa. Izvo zvinodikanwa kushanda nevashanduri vakafanana - pano iwe unoda kukurumidza kutaurirana uye kuenderana.
Mibvunzo mishanu usati watsvaga muturikiri
Paunenge uchisarudza misika nemitauro yenzvimbo, zvibvunze mibvunzo mishoma:
- Mhando uye monetization modhi - ndeye freemium, ads kana mukati-app kutenga?
- Kana iyi iri P2P modhi, yakawanda sei yandinoronga kuwana pamwedzi? Ndeapi misika anogona kutenga zvakadaro mu-app kutenga mari?
- Ndeipi mitauro inonyanya kufarirwa pamapuratifomu angu?
- Ndivanaani vari vakwikwidzi vangu? Vakashandura mitambo yavo zvachose here kana kuti vakasarudza kuita chidimbu chenzvimbo?
- Ndinotaura Chirungu zvakanaka sei mumisika yangu yandinotsvaga? Vanoshandisa arufabheti yechiLatin here kana kuti mitauro yavo haina chekuita nazvo?
Ruzivo urwu runodiwa kuti unzwisise kugona kwemutambo uye kuti unopindirana sei nemisika yaunonangwa.
Zvinotarisirwa nedzimwe nyika zvakakoshawo. Semuenzaniso, muPoland, mameseji emunharaunda uye mazwi muChirungu akakurumbira. MuFrance, Italy, Germany, neSpain, vatambi vanotarisira yakazara VO, kunyanya mumitambo mikuru.
Mune dzimwe nyika vatambi havana basa nekutamba mitambo neChirungu, kunyangwe usiri mutauro wavo wekutanga. Kunyanya kana huwandu hwemashoko hushoma kana kuti pfungwa yemutambo inozivikanwa.
Tip. Tarisa uone kutsanangurwa kwemitauro muT-Index kana iyo EF Chirungu Proficiency Index. Zvakanaka kuziva kuti ndedzipi nyika dzisingagamuchire mutambo usiri wemuno zvachose (yakaderera kusvika yakaderera kwazvo Chirungu).
Nyika neChirungu Kugona (EF EPI 2018)
Ona iyo inonyanya kufarirwa mitambo mumisika yakasiyana-siyana kuti uone kukwikwidza uye zvido zvevatambi.
Tip. Ruzivo nezve nharembozha inogona kuwanikwa muApp Annie mishumo. SimilarWeb chimwe chishandiso chemahara chine akawanda maficha. Uye Steam inoburitsa data-chaiyo-nguva pamitambo yepamusoro yePC yezana nenhamba yevatambi uye mitauro inonyanya kufarirwa.
Huwandu hwekudhawunirodha uye nhanho yemari ndemamwe akakosha metrics anofanirwa kutariswa nevagadziri.
Mutambo unofanirwa kushandurirwa mumitauro ipi?
Kubva gore rapfuura, nyika gumi dzepamusoro dzine mari yepamusoro yekutengesa mitambo dzaive China, US, Japan, South Korea, Germany, UK, France, Canada, Spain, Italy, neSouth Korea.
Idzi nyika gumi dzakapa 10% yemari yenyika (inoda kusvika $80 bhiriyoni). Vanoteverwa neRussia, Mexico, Brazil, Australia, Taiwan, India, Indonesia, Turkey, Thailand neNetherlands, iyo yakawedzera imwe 110% ($ 8 bhiriyoni).
Tafura yacho inoratidza nyika makumi maviri dzakaiswa neadzo 20 yemitambo mari yekufungidzira. Iyo data yehuwandu hwemitambo yakaunganidzwa muna 2018-2017.
nyika nemari yekutamba
Nekudaro, nekutanga chirongwa ichi munyika dzese makumi maviri dzepasirese, iwe uchawana mukana kumisika neinosvika makumi mapfumbamwe muzana yemari yepasi rose yemitambo. Dunhu reAsia-Pacific rinounza zvikamu makumi mashanu kubva muzana, uye North America inounza makumi maviri kubva muzana yemari yepasi rose.
Kana maitiro ako ekuita mari akavakirwa pamashambadziro, zvine musoro kufunga nezvekugara munyika dzine mushandisi mukuru, seChina, India, Brazil, kana Russia.
Ndinoda kushandura mutambo uyu mumitauro makumi maviri here?
Hazvina basa.
Isu tinofungidzira kuti mutauro wako wekutanga Chirungu. Zvikasadaro, kuturikira mutambo muChirungu ndicho chinhu chekutanga chaunofanira kuita. Nayo, iwe uchapinda muNorth America, Australia, Briteni, chikamu cheIndia uye mimwe misika yeAsia. Ungangoda kuparadzanisa UK uye US shanduro. Vatambi vanogona kutsamwiswa nemashoko asiri emunharaunda kana anozivikanwa. Kana ivo vakananga kumhando yemutambo, saka zvakanaka, asi kazhinji kwete.
Zvino ngatitarisei mitauro inonyanya kufarirwa yatakaisa mitambo yemuno muna 2018 maererano nekuverenga mazwi.
Iyo pie chati inoratidza kugoverwa kwemitauro inonyanya kufarirwa muLocalizeDirect maererano nekuverenga mazwi. Pakazara, dziva re data rinosanganisira mitauro ye46.
mitauro yenzvimbo
Iyo yakawanda yemirairo yenzvimbo iri mumitauro mina, iyo inonzi FIGS: French, Italian, German and Spanish.
Takabva taenda kumutauro weChinese Simplified, Brazilian Portuguese, Russian, Japanese, Korean, Turkish, Chinese, Portuguese, Japanese.
Dzinoteverwa neTraditional Chinese, Polish, Swedish, Dutch, Arabic, Latin America, Danish, Norwegian, Finnish neIndonesian.
Zvekare, mitauro gumi yepamusoro yakagadzira anopfuura makumi masere muzana emazwi ese.
7 mitauro yakanakisa yenzvimbo
Rondedzero inosungirwa inosanganisira FIGS+ZH+ZH+PT+RU. Uye ndosaka.
French
Pamwe chete neFrance, inovhura mikova yeBelgium, Switzerland, Monaco nedzimwe nyika dzeAfrica. European French zvakare iripo muCanada (vanenge 20% yevagari vanotaura chiFrench), kunyangwe vekuCanada vangasarudza vhezheni yeko.
Ndiani ane hanya? Canadian (Quebec) French ine akawanda echiRungu mazwi echikwereti, madimikira emuno uye mataurirwo. Somuenzaniso, muQuebec, ma blonde zvinoreva musikana wangu, asi vaEurope vanotaura chiFrench vanozozvitora sezvazviri seblonde yangu.
Kana iwe ukagovera mutambo pamhepo muCanada, unogona kuusiya muChirungu. Asi kana pasina online, saka Frenchization inodiwa.
Italian
ChiItalian ndiwo mutauro unonyanya kushandiswa muItaly, Switzerland neSan Marino. Italy ndiyo yechigumi pamusika mukuru wemitambo munyika. Ivo vajaira kukwirisa kwemhando yepamusoro yemitambo nekuda kweiyo yakaderera mwero wekupinda mumutauro weChirungu.
German
NeGerman, unogona kusvika vatambi kubva kuGermany neAustria (#5 ne#32 pasi rose) pamwe neSwitzerland (#24), Luxembourg neLiechtenstein.
Spanish
Musika wekutamba weSpanish mudiki - 25 miriyoni. Asi kana zvasvika kune vashandisi vepaintaneti veHispanic, iyo inosvika mazana matatu nemakumi mana emamiriyoni - yechitatu pakukura mushure meChirungu neChinese. Tichifunga nezve hutongi hweUS muzviyero (uye chokwadi chekuti 340% yehuwandu hweUS iHispanic), hazvishamise kuti vazhinji vanogadzira vakasarudza kushandura mitambo muchiSpanish.
kosha. Latin America Spanish yakasiyana neEuropean. Zvisinei, muSouth America kutamba mumutauro upi noupi wechiSpanish kunogamuchirwa kupfuura vhezheni yeChirungu chete.
Chinese Simplified
Mutauro wedu wechishanu une mukurumbira wenzvimbo. Asi kazhinji zvinoda tsika yemutambo. Google Play inorambidzwa munyika yeChina uye inotsiviwa nezvitoro zvemuno. Kana iwe ukashandisa Amazon kana Tencent, tinokurudzira kushandura mutambo wacho muchiChinese Chakareruka.
kosha. Mutambo weHong Kong kana Taiwan unoda kushandurirwa muchiChinese Chetsika.
Mukuwedzera, Chinese ndiyo yechipiri inonyanya kufarirwa mutauro paSteam, ichiteverwa neRussia.
Mitauro inonyanya kufarirwa paSteam yaFebruary 2019
Shanduro yeBrazil yechiPutukezi
Iyo inokutendera kuti uvhare hafu yeLatin America kondinendi uye imwe yevakawanda vanhu vari kusimukira hupfumi - Brazil. Usashandisezve shanduro dzeEuropean muchiPutukezi.
Russian
Lingua franca muRussia, Kazakhstan neBelarus. Yakakura, kunyanya kana mutambo ukaburitswa paSteam. Maererano nehuwandu, vatambi veRussia vanonyanya kusiya mazwi asina kunaka kana mutambo usina kushandurirwa muchiRussia. Izvi zvinogona kukanganisa chibodzwa chose.
Ngatitarisei mitauro yakaona kukura kwakanyanya mumakore matatu apfuura. Iyo chati inoratidza gumi mitauro iri kukurumidza kukura muLocalizeDirect portfolio mumakore matatu kubva 10 kusvika 2016. Taiwanese Chinese haina kubatanidzwa sezvo yakangowedzerwa kune yedu mutauro dziva muna 2018.
yenzvimbo
Mutauro weTurkey wakura ka9. Inoteverwa neMalaysian (ne6,5 times), Hindi (ne5,5 times), Yakarerutswa Chinese, Thai nePolish (nekashanu). Kukura kungangoramba kuchienderera mberi.
Yakavimbika uye XNUMX% sarudzo ndeye kushandura mitambo mu "chinyakare" mitauro yeEurope neAsia. Asi zvakare kupinda mumisika inokura inogona kuve nhanho inonzwisisika yekusimudzira chirongwa.
Source: www.habr.com