Uye zvakare munhu wese ari kukurukura "yekutanga muRussia" SuperApp, ino nguva kubva kuTinkoff. Rimwe zuva paive nekuyeukwa kweimwe yekutanga SuperApps - iyo "Moscow State Services" application, yaunogona kubhadhara yekupaka uye faindi, kutora dzimba uye kuverengerwa masevhisi ekuverenga, kuita nguva nachiremba, tarisa mwana wako. zvinyorwa zvekurapa uye mamakisi. Masevhisi ehurumende yemubatanidzwa akatevera mumakwara avo: kuwedzera izwi rekuti "super" (super-sevhisi kana super-apps) zvinongowedzera "kutonhorera" kwechero sevhisi. Uye kunyangwe ini ndisina manzwiro anodziya e superapps (anosanganisa), kupinda kwemazuva ano kwemasevhisi ehurumende yedhijitari ndiko kunaka kwavo.
Chii chatiri kuona iko zvino, kusimuka kana kudzikira kweSuperApps?
Chikamu chekutanga
Sezvo Indaneti yakasvika pazera, munhu wose akanga achitsvaga kugadzira mega-portals-hello Yahoo! Uye panguva iyoyo zvakanga zvakarurama. Vakatsiviwa nemasevhisi "akamanikana" - injini dzekutsvaga, zvitoro zvepamhepo uye masocial network akakunda mhata dzepa portal ... Uye ivo pachavo vakashanduka kuita zvikara izvi. Zvese zvaifamba zvakanaka kusvika shanduko yaitika (nekuda kwaSteve Jobs) uye iyo portal monopoly yakatanga kupera simba. Iyo chaiyo nzira yekushanda neiyo smartphone interface yakangochinja - hwindo refoni rakava iro "portal" chaiyo uye neseti yemasevhisi aidiwa nemushandisi. Iwe haufanire kushandisa Yandex mail kana iwe uchingoshandisa yayo yekutsvaga injini. Iye zvino seti yemasevhisi inyaya yesarudzo yemushandisi uye kukwikwidza pakati pevagadziri vekushandisa. Kudzora kwakapfuura kune varidzi vemisika - Google neApple. Izvo zvisinganyanyi kuenderana ne "sevhisi" hofori ndeyekuti kushambadzira zvikumbiro zvinova zvinodhura, kutonga pamusoro pekusimudzira kunorasika, uye manejimendi emushandisi anoenda. Uye pfungwa yakaonekwa, kana kuti maviri:
- "musika mukati memusika"
- Swiss Army banga app.
Chikamu chechipiri
Zvinoita here kugadzira "Swiss Army Knife" App? Zvakanaka, pamwe, pamwe zvinogoneka. Muenzaniso wemabasa eruzhinji wakabudirira, asi nguva iri kupera. Mimwe mienzaniso yese inowanzo taurwa (WeChat, Uber) haisati yakwanisa kunzi yakazara-yakazara "SuperApp". Aya maapplication anotarisa pane chaiyo sevhisi, kwete kana sevhisi, asi nzvimbo yehupenyu. Zvakafanana nemapofu anonzwa nzou. Kune vamwe, zvese "zvekutaura," kune vamwe, "nezvemari." Zvichava zvinoshamisa kugamuchira chiyeuchidzo kubva kumubatsiri wezwi waOleg kuti apinde kumwedzi kwako muTinkoff application, kunyangwe SuperApp.
Kutangwa kwemazuva ano kweSuperApps kubva kumasangano ezvemari kwakafanana nemubvunzo we "mari mangwanani, zvigaro manheru, kana zvinopesana." Ndiani akakosha kupfuura e-commerce kana fintech mukuita kwekudya zvinhu kana masevhisi. Kusvika nguva pfupi yadarika, masevhisi ekubhadhara aive ekuwedzera kweiyo nzira, uye imwe yaigona kudzorwa (kubhadhara nekadhi, mapoinzi, mari yemagetsi), uye nekupihwa kutangwa kwemasevhisi avo kubva kuApple neGoogle, dambudziko remabhangi riri kuramba richiwedzera. acute.
Mari iri kuita "infrastructure", kungofanana nevashandisi venhare. Hazvina musoro kurwisa ivo vanogadzira chaivo ecosystems - Google neApple, saka mabhangi akafunga kutora "vadzivisi vechokwadi" sevanoshamwaridzana. Nzira yekurwa yakanga yakasiyana. Sberbank yakasarudza kutenga masevhisi uye kutora kutonga kwavo. Tinkoff anopa pfungwa yemusika / SuperApp. Yandex yaive neyayo nzira yekugadzira SuperApp - tichazviita isu pachedu.
Shanduko yezvinzvimbo zveYandex neSberbank munzira iyi inonakidza. Kana Sber yakasimuka kubva pakuti isu taizo "tenga", sezvo chinhu chikuru chiri "mari", Yandex, iyo pane zvinopesana ine "maoko", yakasarudza kuita zvose pachayo. Somugumisiro, vose vari vaviri vakashandurwa. Sber haingotenga chete, asiwo inozviita pachayo, uye Yandex, pane zvinopesana, yatanga kutenga mapurogiramu. Mubvunzo ndewokuti ndiani achapedza zviwanikwa nekukurumidza - mari yeSber kana "maoko" eYandex.
Muchirongwa ichi chekupona, Tinkoff, iyo "inozvininipisa" zvose maererano nemari uye "maoko," ine nzvimbo yakaoma. Nekuda kweizvozvo, Tinkoff anovimba ne "advertising" uye mhando yayo. Asi mubvunzo mukuru ndewekuti zvichave zvichiita here kushambira kunze kweizvi ikozvino kana kuti iyi kuedza kuzvitengesa kunodhura usati waenda.
Chikamu chetatu. Final
SuperApps Kupera Kwakafa? Icho chokwadi ndechekuti shanduko yakakosha munzira yatinoshandisa masevhisi yanga iri shanduko yekudyidzana ne smartphone. Uye zvinoita sekunge chimurenga chave kutanga zvakare. Siri, Google, Alice - iyi ndiyo mifananidzo chaiyo yeramangwana inoratidza kuti kudyidzana kuchaitwa sei. Kana iwe ukatarisa shanduko yevagadziri iyo Apple yakaratidza gore rino (SiriKit), unogona kunzwisisa kuti iko chaiko kwekushanda nemashandisirwo ekushandisa kuchachinja sei mune ramangwana - musanganiswa wemubatsiri wezwi, mabhatani anokurumidza uye zvinhu zvekushandisa panguva yekutaurirana. Zvichida izvi zvichava "iyo" chaiyo yekutanga SuperApp. Tichaona munguva pfupi ...
Source: www.habr.com