Vamiriri vebasa rekutepfenyura Spotify vari kutaurirana neRussia vane kodzero dzekodzero, vachitsvaga vashandi uye hofisi yekushanda muRussia. Nekudaro, iyo kambani zvakare haina kukurumidza kuburitsa sevhisi pamusika weRussia. Uye vangangove vashandi vayo (panguva yekutanga panofanirwa kunge paine vanhu makumi matatu) vanonzwa sei pamusoro peizvi? Kana kuti aimbova mukuru wehofisi yekutengesa yeRussia yeFacebook, maneja wepamusoro weMedia Instinct Group Ilya Alekseev, ndiani anofanira kutungamira chikamu cheRussia cheSpotify?
Nehurombo, iyi mibvunzo inoramba isina kupindurwa parizvino, asi ruzivo rwabuda nezve zvikonzero zvingaite zvekunonoka kunotevera.
Kommersant zvinyorwa , kuti kutangwa kweSpotify munyika yedu kwakamiswa kubva pakupera kwezhizha kusvika pakupera kwegore rekarenda nekuda kwekusawirirana neimwe yezvinyorwa zvakakura, Warner Music. Iko kunetsana kwave kuenderera mberi kubva muna Kukadzi, apo kambani yakapinda mumusika weIndia uye haina kubvumirana neiyo label pamatemu ekupihwa marezenisi emimhanzi.
MuRussia, Spotify yakaronga kuvhura nemutengo wepamusoro wekunyorera we150 rubles pamwedzi. Iyo sevhisi yakaburitsa data rakadaro muna Chikunguru.
Huwandu hwemusika weRussia wemimhanzi yekufambisa masevhisi muna 2018 hwakasvika 5,7 bhiriyoni rubles, uye muna 2021 ichakura kusvika 18,6 bhiriyoni rubles. Huwandu uhu hunopihwa nenyanzvi dzeJ'son & Partners Consulting. Maererano navo, Apple Music inotora 28% yemusika, Boom - 25,6%, uye Yandex.Music - 25,4%. Google Play Music inoita 4,9% yemusika.
Ndeipi mugove uchatorwa naSpotify kana ichipinda mumusika weRussia? Kana ikabuda zvachose: sevhisi yanga ichivimbisa kuita izvi kwemakore mashanu, asi inogara ichinonoka kutanga.
Pakutanga 2014 kambani Spotify LLC yakaronga kuvhura muRussia nekudonha. Asi pachinzvimbo, Spotify yakamisa kuvhurwa: ivo havana kuuya kune yakajairwa dhinomineta nemumwe anogona kufambidzana naye - MTS. Uku kwaive kunonoka kwekutanga, kwakateverwa ne5-gore epic iyo ichagara kusvika mukupera kwa2019.
Source: 3dnews.ru