Kuda kudzingwa basa. Maitiro andakaita iyo Yandex analytics department

Kuda kudzingwa basa. Maitiro andakaita iyo Yandex analytics department Zita rangu ndiAlexey Dolotov, handina kunyora kuna Habr kwemakore gumi. Chikamu chechokwadi ndechekuti pandakanga ndava nemakore makumi maviri nemaviri, ndakatanga kuvaka dhipatimendi reYandex analytics, ndokuritungamirira kwemakore manomwe, uye zvino ndauya uye ndiri kuvaka Yandex.Talents service. Basa rekuongorora rinopa mikana yakawanda. Chinhu chikuru ndechekutanga nemazvo - semuenzaniso, mukati Chikoro cheMamaneja Parizvino tiri kutsvaga ma analytics.

Ndakafunga kukuudza kuti basa rangu rakatanga sei uye kupa mamwe mazano kune avo vanoda "kutanga" mubasa iri. Ndinovimba ruzivo rwangu rwakasiyana ruchabatsira kune mumwe munhu.

Iyo chete semester yeyunivhesiti uye kutanga kwebasa

Panguva yandakapinda yunivhesiti, ndaiva mugadziri akanaka, ndakatonyora zvangu shareware chigadzirwa (izwi kubva kare). Yaiva laser disc cataloger. Winchester yakanga ichiri duku uye kwete zvose zvaigona kukwana pazviri, saka vanhu vaigara vachishandisa maCD nemaDVD. Mutariri akaverenga faira system ye diski, akaiisa uye akaunganidza meta-ruzivo kubva kumafaira, akanyora zvese izvi mudhatabhesi uye akaibvumira kuti iongororwe. Pazuva rekutanga, zviuru makumi mashanu zvevanhu vekuChina vakadhawunirodha chigadzirwa; pazuva rechipiri, mutswe wakaonekwa paAltavista. Ndakafunga kuti ndinozvidavirira zvikuru.

Ndakapinda St. Petersburg ITMO University, asi mushure meimwe semester ndakasarudza kuti ndakanga ndatoziva kuronga, ndakadzidza nekukurumidza pabasa, uye saka ndakaenda kuNorway kune freelancer. Pandakadzoka, ndakagadzira web studio pamwe chete nemumwe wangu. Aive ane mutoro webhizinesi uye magwaro, ini ndaive nemhosva kune zvimwe zvese, kusanganisira chikamu chehunyanzvi. Panguva dzakasiyana-siyana, taipinza basa vanhu vanosvika gumi.

Mumakore iwayo, Yandex yakabata yainzi masemina evatengi, imwe yandaiti ndakapinda semunyori wenhau. Pakati pevamwe, Andrei Sebrant, Zhenya Lomize, uye Lena Kolmanovskaya vakaimba ipapo. Pashure pokuvateerera vachitaura, ndakaororwa nokufunga kwavo kwakanga kuri kunze kwebhokisi. Nzira yakanakisa yekuswedera kune mumwe munhu maererano nehunyanzvi ndeyekutanga kushanda naye. Nokudaro, panguva iyoyo - ndaiva nemakore 19 kana makumi maviri - ndakafungazve hupenyu hwangu hwose, ndakasarudza kusiya webhudhiyo yangu isina kubudirira zvikuru uye kubva kuSt. Petersburg kuenda kuMoscow kuenda kuYandex.

Handina kukwanisa kuita izvi ndichangotama. Dhipatimendi umo ini nokuda kwechimwe chikonzero ndakaedza nekusindimara kuti ndiwane basa raiziva kuti ndakanga ndapinda nemanomano mumusangano wakataurwa uye ndakatoedza kuwana chiziviso chekupedzisa Yandex.Direct course. Nenzira, havana kukwanisa kundipa chitupa ichi kwenguva yakareba. Hapana aitarisira kuti mumwe munhu kunze kwevateereri vakuru vemusangano aizotora kosi yacho. Iyi nhau yairatidzika kuva yechienzi kune vandaizoshanda navo munguva yemberi, uye havana kundipinza basa paYandex.

Asi Mail.Ru akandipinza basa nekukurumidza, bvunzurudzo shanu mumazuva maviri. Izvi zvaibatsira - mushure mekutama, ndakanga ndatopererwa nemari. Ndaive nebasa resevhisi yese yekutsvaga, kusanganisira GoGo uye go.mail.ru. Asi mushure megore nehafu, ini pakupedzisira ndakatamira kuYandex semutungamiri wevaroyi (nyaya yezvinhu zvinopindura mubvunzo wemushandisi zvakananga pane peji yekutsvaga peji). Yakanga iri kupera kwa2008, vanhu vangangoita mazana mana vakashanda paMail.Ru, vangangoita 400 paYandex.

Yandex

Ndinofanira kubvuma, hazvina kushanda muYandex pakutanga. Pashure pemwedzi mina, ndakakumbirwa kuti nditsvage dzimwe nzira mukati mekambani. Vakatondidzinga basa. Ndakanga ndine nguva yekutsvaga, asi kana pasina chandakawana, ndaizofanira kubva. Kusvika panguva iyoyo, ndakanga ndisati ndashandira kambani hombe chaizvo ine hurongwa hwekutarisira purojekiti yakaoma. Handina kuwana mabearings angu, ndakanga ndisina ruzivo rwakakwana.

Ndakagara ndikawana basa semuongorori wezvekutaurirana masevhisi: Fotok, Ya.ru, asi zvakanyanya kukosha, Pochta. Uye pano kusanganiswa kweunyanzvi hwekutarisira (kutenderera nevanhu, kutaurirana), unyanzvi hwechigadzirwa (kunzwisisa kuti zvikomborero ndezvipi, izvo vashandisi vanoda) uye unyanzvi hwokugadzira (kushandisa ruzivo rwepurogiramu, kugadzirisa data zvakasununguka) zvakandibatsira zvikuru.

Isu takanga tiri vekutanga mukambani kutanga kuvaka cohorts - kudzidza kutsamira kwemushandisi churn pamwedzi wavakanyoresa. Chekutanga, isu takafanotaura nemazvo saizi yevateereri tichishandisa iyo inoguma modhi. Chechipiri, uye zvakanyanya kukosha, zvaive zvichikwanisika kufanotaura kuti shanduko dzakasiyana-siyana dzaizokanganisa sei zviratidzo zvikuru zvebasa. Yandex haisati yamboita izvi.

Pane imwe nguva Andrey Sebrant akauya kwandiri akati - uri kuita zvakanaka, ikozvino tinoda zvakafanana pachiyero cheYandex yose. "Gadzira department." Ndakapindura kuti: β€œZvakanaka.”

Dhipatimendi

Andrey akandibatsira zvakanyanya, kusanganisira dzimwe nguva achiti, "Uri murume mukuru, zvione." Iko hakuna typo, iyi zvakare rubatsiro. Ndaida kusununguka zvakanyanya, saka ndakatanga kuita zvese ini. Pakamuka mubvunzo kune maneja, ndakaedza kutanga ndafunga: maneja aizopindura sei mubvunzo uyu? Iyi nzira yakabatsira kukura nekukurumidza. Dzimwe nguva, nemhaka yemutoro mukuru, zvaingotyisa. Shanduko yakauya: Ndakabva pakuva mugadzirisi wematambudziko kusvika pakuva nemutoro wekugadzira chikamu chikuru chemaitiro. Huwandu hwemasevhisi nemasevhisi pachawo hwakanga huchikura, uye vaida vaongorori. Ndakanga ndakabatikana muzvinhu zviviri: kunyoresa uye kudzidzisa.

Vanhu vaiwanzouya kwandiri nemibvunzo yandaisaziva mhinduro dzacho. Nokudaro, ndakadzidza kugadzirisa rinenge dambudziko ripi neripi nekururama, zvichienderana nehuwandu hushoma hwe data. Zvakafanana "Chii? Kupi? Rini?", Ikoko chete iwe unofanirwa kupa mhinduro yakarurama, asi pano panogona kunge pasina mhinduro yakarurama zvachose, asi zvakakwana kuti unzwisise kuti ndeipi nzira yekuchera. Ndakatanga kurwisana nekukanganisa kwakawanda kwekuziva (zvichida inonyanya kufarirwa pakati pevatsvakurudzi uye vaongorori ndeyekusimbisa kusarura, tsika yekusimbisa maonero emunhu), ndakagadzira "zvisingachinji", "quantum" kufunga. Inoshanda seizvi: iwe unonzwa chirevo chedambudziko uye nekukasira fungidzira zvese zvinogoneka uye zvisingagoneke mhinduro, otomatiki "kugadzirisa" matavi aya uye kunzwisisa kuti ndeapi madiki hypotheses anofanirwa kuongororwa kuitira "kugadzirisa" seakawanda emapazi anogona kuitika. sezvinobvira.

Ndakadzidzisawo vana chimwe chinhu chandaisaziva ini. Ndakadzidza zvekutanga zvehuwandu panguva yekubvunzurudzwa kwandakaita. Akabva atanga kudzidzisa kutungamirira, kunyange zvazvo iye pachake akanga achangove mutungamiriri. Zvinoita sokuti hapana chikonzero chikuru chokunzwisisa chimwe chinhu chiri nani kupfuura kuchitsanangurira mumwe munhu.

Partisans

Ndakatanga kubatsira vaongorori kukura: Ndakaudza munhu wese kuti ndaizoshanda navo, uye kuti vaifanira kushanda vakazvimiririra neboka rebasa. Panguva imwe cheteyo, ndakabvunza mibvunzo isina kugadzikana. Mumwe muongorori anouya kwandiri otaura nezvemabasa aari kuita iye zvino. Imwe nhaurirano:

- Sei uchiita mabasa akadaro?
- Nokuti vakandikumbira kuti ndiite.
- Ndeapi mabasa akanyanya kukosha echikwata pachacho izvozvi?
- Kusaziva.
- Ngatirege kuita izvo zvakakumbirwa, asi izvo sevhisi inoda.

Nhaurirano inotevera:

- Vanoita izvi.
- Chii chavasingaite? Chii chavasina kufunga nezvacho, chavakakanganwa kufunga nezvazvo?

Ndakadzidzisa vakomana kuti vasatora mabasa kusvikira vanzwisisa kuti chii chaizvo "chinorwadza" mutengi. Zvakakosha, pamwe chete nemutengi, "kudzokorora" mamiriro ekuti mhedzisiro yekuongorora ichashandiswa sei. Zvaiwanzoonekwa kuti mutengi aisada zvaakakumbira pakutanga. Ibasa remuongorori kuti anzwisise izvi.

Uhwu ndihwo huzivi hwe "good guerrillaism" kana "guerrilla product management." Hongu, iwe unongova muongorori. Asi iwe une mukana wekupesvedzera mafambiro esevhisi yese - semuenzaniso, kuburikidza nekugadziriswa kwakaringana kwema metrics. Kugadzira metrics uye zvinangwa kwavari pamwe ndicho chishandiso chikuru chemuongorori chekupesvedzera. Chinangwa chakajeka uye chakajeka, chakaora kuita metrics, chimwe nechimwe chiri pachena nzira yekuvandudza, ndiyo nzira yakanakisa yekutungamira timu panzira inodiwa uye kuibatsira kuti irambe iri munzira. Ndakasimudzira pfungwa yekuti vakomana vangu vese vanofanirwa kudyidzana-sevhisi uye nekudaro vagadzire "hydrogen zvisungo" mukati meYandex, iyo yaiwanzo paradzana kune mamwe seams.

Tsvaga share

Muna 2011, takaongorora zvikonzero zvekuchinja kwekutsvaga kwekutsvaga kweYandex - zvakanga zvakaoma kuratidza simba rechimwe nechimwe chinhu, uye pakanga pane zvakawanda zvacho. Mumwe musi weChishanu ndakaratidza Arkady Volozh purogiramu yandakanga ndisingakwanisi kudhirowa kwenguva yakareba uye ndakazozviita. Ipapo ini ndakauya ne "factor freezing method", iyo yakaita kuti zvikwanise kuparadzanisa pesvedzero yebrowser ine pre-yakaiswa kumwe kutsvaga. Yakaverenga zvakajeka kuti chikamu chinoshanduka chaizvo nekuda kwavo. Mhedziso iyi haina kuita seyakajeka panguva iyoyo: vanhu vanga vasati vashandisa mabhurawuza kazhinji kazhinji. Uye zvakadaro zvakazoitika kuti preset yekutsvaga inokanganisa zvakanyanya mamiriro ezvinhu.

Mumazuva iwayo, chikamu chekutaurirana kwangu neVolozh chakatanga: Ndakatanga kupa nguva yakawanda kumunda wekutsvaga. Pfungwa chaiyo yekugovana analytics kana "fakap" yakaonekwa (shanduko dzakapinza mugove kazhinji dzaikonzerwa nefakap yemumwe munhu). Yakanga iri iyo iyo Seryozha Linev, mune ramangwana mumwe weakakosha Yandex vaongorori, akabatana nechikwata. Pamwe chete naLesha Tikhonov, mumwe muongorori akanakisa uye munyori we Autopoet, takabatsira Seryozha kukura nekugadzira akazvikomberedza hunyanzvi hwakakosha mukuona nekuongorora zvinonetsa. Zvino, kana chero chiitiko chinokanganisa mugove chikaitika, maneja ari pabasa anobva adzidza nezvayo nezvese ruzivo. Hazvichadiwi, sepanguva iyoyo, kuunganidza gumi nevaviri vaongorori uye kupedza mazuva akati wandei vachiongorora zvikonzero. Tinogona kutaura kuti iye zvino, maererano neizvi, tiri munguva yezvikepe zvemuchadenga, asi zvino taikweva zvikochikari.

Arkady aigara achifarira kugovera. Akatanga kugara achindifonera nekundinyorera kana kusawirirana kwakamuka pamichina yekutsvaga - kunyangwe ini ndisina chekuita nezvikonzero zvekukanganisa uku. Pamwe akaramba achindifonera nekuti zvaibatsira. Uye ndaingoziva kuti ndiyani wekufonera anotevera.

Nenzira, Yandex ine tsamba yekutumira yemibvunzo isiri yebasa, uye pandakakumbira mumwe munhu kuti andikweretese badminton racket, Arkady ndiye akatanga kupindura.

Ilya

Zvichida, apa ndipo pazvakakodzera kutaura kuti ini, kunyange muchidimbu, ndakashanda sei naIlya Segalovich. Nekufamba kwenguva, izvi zvaifanira kunge zvakambotaurwa: zvisingaite, ndakashanda naye ndichiri kuMail.Ru.

Ichokwadi ndechokuti kutsvaga go.mail.ru panguva iyoyo kwakashanda paYandex injini (chete GoGo, imwe Mail.Ru project, yakanga ine injini yayo). Naizvozvo, semaneja webasa rekutsvaga, ndakapihwa mazita eYandexoids akati wandei. Pamibvunzo yehunyanzvi, ndakadaidza Tolya Orlov kana Ilya Segalovich. Ndakanyara, ndakanga ndisingazivi kuti vanhu ava vaiva vanaani panguva iyoyo. Munguva dzisiri dzekushanda, zvaive nyore kufonera Ilya foni yebasa, asi masikati yaive imwe nzira. Ndakashamisika kuti sei aiwanzoita kashoma kubasa, ndakafunga - rudzii rwemugadziri? Asi paakapindura, akandibatsira noruremekedzo uye zvine musoro munguva pfupi zvikuru. Ndosaka ndatanga ndamufonera.

Gare gare ndakaona kuti Ilya aiva ani, uye kunyange kutamba badminton naye sechikamu cheboka guru revamwe vandinoshanda navo. Pandakawana basa paYandex, ndakaedza kuyeuka zvandakanga ndakwanisa kutaura kwaari. Ilya, zvechokwadi, nezviratidzo zvose zvekunze, akanga ari munhuwo zvake akanaka asina chirwere chenyeredzi.

Paiva nechiitiko apo takamhanyira muna Ilya muelevator. Ilya, akafara zvisingaite, anondipa nzvimbo yekusimudza, achindiratidza skrini yefoni yake: "Iri ndiro ramangwana!" Munguva iri mu lifti, hazvibviri kufunga kuti chii chaizvo chaanoreva. Asi unoona kuti munhu ari kutsva zvakadini, uye haunzwisisi kuti kupenga here kana kuti nyanzvi. Pamwe zvose zviri zviviri.

Kune vanhu vane pfungwa dzinogara mandiri uye dzinoita kuti ndive nani. Ilya mumwe wavo.

Talents

Mazhinji emadhipatimendi ekuongorora aripo paYandex zvino anotungamirwa nevakomana vangu. Paiva nezvikonzero zvinoverengeka nei ndakasarudza kupfuurira kune chimwe chinhu pashure pemakore manomwe okutungamirira dhipatimendi.

Kutanga, Yandex yave boka remakambani, uye kudiwa kwe centralized analytics kwanyangarika. Chechipiri, nedhipatimendi rakakura kudaro, kwaive nebasa rakawandisa rekutonga. Uye chechitatu, ndaida kuita sarudzo uye kutora mutoro wakazara kwavari. Ndaida kudzoka kumba rimwe zuva ndokuudza mudzimai wangu kuti: β€œNdaita izvi.”

Ndicho chikonzero ndakagadzira Yandex.Talents sevhisi. Tiri kuedza kufunga zvakare kutsvaga basa nekubhadhara. Tiri kungotora matanho edu ekutanga ikozvino, asi ini ndinoona kugona kukuru matiri. Iyo yakasarudzika pfungwa yebhodhi rebasa munguva iyo kudzidza kwemuchina kuri kwese kwese uye drones inotenderera mumigwagwa inoita seyechinyakare. Inguva yekutanga kushandisa smart algorithms kubatsira vese vanotsvaga basa nevashandirwi.

Ndaiwanzotsanangurira vanhu mumasevhisi nguva dzose kuti basa ravo rinofanira kuitwa sei, vachitenda kuti nharo idzi dzaibva pakuongorora uye maonero angu enyanzvi. Asi kushanda paYandex.Talents kwakaratidza kuti ini kazhinji ndinotadza. Chokwadi chinoberekwa pakati pevanhu - chirevo chakareruka, icho, zvisinei, chinofanira kunzwika. Mukuwedzera, kugadzira kutanga kwaida kunyura kwakawanda mubhizinesi, uye zvino ndinotenda kuti chinhu chekutanga muongorori wechigadzirwa anofanira kuita kudzidza chimiro chemari chechigadzirwa chake. Kana iwe usinganzwisise kuti yako kiyi bhizinesi metrics chii, ungabatsira sei timu yako kuti ibudirire?

Chii chinodiwa nemuongorori anotonhorera?

Muongorori anofanira kunge achikwanisa kuita zvinhu zvakawanda, asi pane hunyanzvi hukuru huviri hunokutendera kuti unyatso "kutenderedza bhora."

Chekutanga pane zvese, zvinoda kugona kunoshamisa kubata nekukanganisa kwekuziva. Ndinokupa zano kuti uverenge chinyorwa "Rondedzero yeCognitive Distortions" paWikipedia, kuverenga kunonakidza uye kunobatsira. Iwe unogara uchizvibata iwe uchifunga kuti yakawanda sei runyorwa urwu nezvedu.

Uye chechipiri, hapana zviremera zvinofanirwa kuzivikanwa. Analytics ndeyekupokana. Iwe unotanga uzviratidza kuti iwe pachako hauna kururama mumhedziso dzako, uye ipapo unodzidza kuratidza kuti mumwe munhu haana kururama. Rimwe zuva muna Nyamavhuvhu 2011, iyo Yandex portal yakashanda nguva nenguva kwenguva yakati. Yaiva Chishanu, uye Muvhuro wakatevera pakanga pane khural, yandakatungamirira. Arkady akauya akatuka kwenguva refu. Ipapo ndakatora pasi: "Arkady, ikozvino ndichatanga khural, pamwe." Anoti kwete, hapazove nekhural, rega munhu wese aende kubasa. Ndakapindura kuti handaizorega kambani ichishanda vhiki rose mumood iyi. Akabva angobvuma. Uye takabata khural.

Hunhu uhu huchauya hunobatsira mune dzimwe nzvimbo, kunyanya kana uri maneja.

Source: www.habr.com

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