Kugadzira uye kugadzira kambani nyowani inogara iri yakaoma maitiro. Uye imwe yematambudziko makuru kazhinji ndeyekuti muvambi wepurojekiti anotanga kumanikidzwa kunyura munzvimbo dzakasiyana dzeruzivo. Anofanira kuvandudza chigadzirwa kana sevhisi pachayo, kuvaka nzira yekutengesa, uye zvakare funga nezvekuti ndeapi matekiniki ekushambadzira akakodzera mune imwe nyaya.
Izvi hazvisi nyore, ruzivo rwekutanga runogona kupihwa chete nekudzidzira uye ruzivo rwakapfuura, asi mabhuku akanaka ehunyanzvi anogona kubatsirawo pano. Muchikamu chino, tichatarisa mabhuku mashanu ekushambadzira muvambi wega wega anofanira kuverenga.
taura pfungwa: zvinyorwa zvacho zvine mabhuku achangoburwa uye atove akapupurirwa anoratidza zvakasiyana-siyana zvekushambadzira kubva ku psychology kuenda kune zvinofarirwa nevatengi vepamhepo zvemukati. Mabhuku eChirungu - pasina kukwanisa kuverenga mumutauro uyu nhasi zvinenge zvisingaiti kuvaka kambani yepasi rose.
Iri bhuku idzva, uye zvinotonyanya kukosha, pfungwa dziri mariri zvakare nyowani (kureva kuti, hatisi kubata nekumwe kudzokororwa kwechokwadi chakajairika kubva panguva yaPhilip Kotler). Vanyori vese vane ruzivo rwakakura mukusimudzira mabhizinesi uye kuendesa kukura kunoputika kumakambani. Kazhinji, vese Sean Ellis naMorgan Brown ndivo madzibaba ekutanga ekukura kwehacker movement.
Iri bhuku rine tsananguro dzemienzaniso inobudirira zvikuru yokugovera inoshandiswa nevanotangisa. Iwe unozowanawo zano rinoshanda pakuita kwavo uye kusimudzira kwekukura kubira matekiniki mukambani yako.
Rimwe bhuku rakanangana nekudzidzira. Munyori anomhanyisa ega agency yekushambadzira muMiami, uye kambani iyi inoshanda neIT kutanga muminda yakasiyana siyana. Sezvaunoziva, kazhinji "techies" inogona kugadzira chigadzirwa chikuru, asi havazivi kuti vangataura sei pamusoro payo kuitira kuti vanhu vade kuishandisa. Iri basa richabatsira kugadzirisa chaizvo dambudziko iri.
Hedzino mhinduro dzemibvunzo inoshanda iyo chero munhu anogadzira zvemukati paInternet anotarisana. Iwe unozodzidza nezve mangani emhando dzemavara akakodzera kushandiswa, nzira dzekugovera zvemukati, pamwe nenhamba pamusoro pezvido zvemapoka evateereri akasiyana (neindasitiri uye kunyangwe nzvimbo). Zvese zvirevo zvinoenderana nezviitiko zvemakambani chaiwo.
Iri bhuku risingawanzo kujairika, munyori waro anotarisana nekushandiswa kwehungwaru hwekugadzira kugadzirisa matambudziko ekufungidzira ekushambadzira. Magnus Yunemir akagadzira yake yemhando yezvigadzirwa zvakabudirira mumaindasitiri akasiyana, ndokuzobvunzurudza maCEO uye maCMO emakambani akamuudza nezve zvavakasangana nazvo neAI.
Nekuda kweizvozvo, mubhuku unogona kuwana ruzivo rwekushandiswa kwehunyanzvi hutsva hwekukwikwidza huchenjeri, kufanotaura mitengo, kuwedzera kutengesa mu e-commerce, kutungamira chizvarwa uye kutora kwevatengi, kupatsanura data nekuvandudza usability.
Nir Ayal inyanzvi mukugadzira maitiro. Bhuku rake rinosanganisira data yakaunganidzwa pamusoro pemakore gumi ekuedza uye tsvakurudzo munharaunda iyi. Basa guru iro munyori akazvigadzirira pachake raiva rekupindura kwete mubvunzo wekuti sei vanhu vachitenga ichi kana icho chigadzirwa, asi maitiro ekugadzira tsika yekutenga. Kuwedzera kukuru: munyori-mubatanidzwa aive Ryan Hoover, muvambi wenzvimbo yakakurumbira yekutanga Product Hunt, uyo akabatsira kuita kuti zvinyorwa zvive zvakanyanya kushanda.
Bhuku rinotsanangura maitiro chaiwo ayo makambani emazuva ano anoshandisa kukwezva uye kuchengetedza kutarisa kune chigadzirwa chavo uye kuvaka hukama hwakasimba nevateereri. Saka kana iwe uchida kuvandudza mashandiro uye kuchengetwa kweprojekiti yako, uku kuverenga kukuru.
Imwe inotengeswa zvakanyanya naMike Lewis. Iri ibhuku rehupenyu pamusoro pevaviri vepfungwa uye masayendisiti Daniel Kahneman naAmos Tversky. Iro basa pacharo harisi rebhizinesi uye kushambadzira, asi nerubatsiro rwaro unogona kutsvaga nekunzwisisa iyo psychology iri shure kwekuita sarudzo dzakabudirira uye dzisina kubudirira.
Ndizvo chete zvanhasi, ndeapi mamwe mabhuku anobatsira nezvekushambadzira aunoziva? Govera mazita uye zvinongedzo mune zvakataurwa - isu tichaunganidza zvese zvakanaka munzvimbo imwechete.
Source: www.habr.com