Chikwata cheMyTracker analytical platform, yakagadziridzwa neMail.ru Group, yakadzidza maitiro nemaitiro ekubhadhara vatambi vemafoni muRussia. Nyanzvi dzakagadzira mufananidzo wemutambi uye dzakaona hukama pakati peGDP neROI yemapurojekiti emitambo munyika dzakasiyana. Chidzidzo ichi chakavakirwa padhata kubva ku92 mitambo yekushandisa.
Millennials ndivo vateereri vepakati uye vanoda kubhadhara mumitambo kupfuura vamwe. Nekudaro, vashandisi vakura vanobhadhara zvakanyanya.
Mugove wevanhu vanotanga kushandisa sarudzo dzakabhadharwa mushure mekuisa mutambo uri wepamusoro pakati pevateereri vane makore 25-34 makore.
Vashandisi vari muboka rezera rinonyanya kushanda (makore makumi maviri nemashanu kusvika makumi mana nemana) vanogadzira zvingangoita zvikamu zvitatu kubva muzvina (25%) zvekutenga mukati-app mumitambo yenhare.
Iyo yakanyanya avhareji mari yeARPU pamushandisi wemutambo (zvese ari kubhadhara uye asiri-kubhadhara) anobva kuvanhu vari pakati pemakore makumi matatu nemashanu nemakumi mana nemana. Panguva imwecheteyo, iyo yepamusoro avhareji yemari pamushandisi anobhadhara (ARPPU) inopihwa nevatambi vane makore makumi mana nemashanu kusvika makumi matanhatu nemana.
Varume vanotamba kakawanda uye vanoshandurwa zviri nani kuva vashandisi vanobhadhara, asi vakadzi vanobhadhara havasi vakaderera kune varume maererano nekushandisa-mumutambo.
Varume vanoisa maapplication ekutamba ka2,6 kakawanda uye vanoburitsa ka5,5 mari yakawanda yevagadziri vemitambo kupfuura vakadzi.
Avhareji yemari pamushandisi (ARPU) inopihwa nevateereri vechirume yakakwira kaviri pane iyo ARPU yevateereri vechikadzi. Nekudaro, iyo avhareji mari pamushandisi anobhadhara (ARPPU) yakada kufanana kuvakadzi nevarume.
Vakadzi vanobhadhara zvakanyanya kupfuura varume mumhando nhatu dzemitambo chete: Nguva Yekutonga (murimi wekurima, Diner Dash, nezvimwewo), Match 3, uye MMORPG.
Vatambi vane makore 25-44 ekuzvarwa vanowanzo bhadhara mumapuratifomu, MOBAs, Vaka & Hondo mitambo. Vechidiki vanosarudza kubhadhara muMMORPGs nemitambo yekutarisira nguva, vadzidzi vanofarira kubhadhara muvapfuri uye mapuratifomu. Muchikamu chemakore makumi matanhatu nemashanu zvichikwira, vanhu vanonyanya kuda kubhadhara mucrossword puzzles, sudoku, quizzes uye match-mitatu mitambo.
Varume vanobhadhara zvakanyanya panguva yekudya kwemasikati, uye vakadzi vanonyanya kushingaira manheru.
Kazhinji, vashandisi veRussia vanobhadhara mushure me18:21, nepamusoro paXNUMX:XNUMX. Vakadzi vanobhadhara zvakanyanya kushingaira manheru. Imwe nhamba yepamusoro yekubhadhara inguva yekudya kwemasikati, masikati.
Mazuva anonyanya kuita purofiti yemitambo yemitambo iChishanu neMugovera: vanogamuchira avhareji ye7% yakawanda mubhadharo kupfuura mamwe mazuva. Vatambi vanobhadhara zvishoma neMuvhuro.
Kuwanda kwemari inowanikwa, ndiko kuwedzera kwekushandisa mumutambo.
Varidzi iPhone — kunyanya mamodheru matsva — paavhareji, vanobhadhara mari yakawanda mumitambo kupfuura varidzi vemidziyo iri pa Android.
Iyo yakakwira yeavhareji muhoro mudunhu, vanonyanya kupa vashandisi. Iwo epamusoro matunhu matatu maererano neavhareji mari pamutambi anosanganisira Kamchatka Territory, Moscow neLeningrad Matunhu.
Kana tikatarisa kugoverwa nenyika, maNorwegians, Swiss, Swedes, America, Danes neAustralia vanopedza zvakanyanya pamitambo yemafoni paavhareji. Vatambi vanobva kuVietnam, Indonesia, India, Brazil nePhilippines vanopedza zvine mwero.
Mutengo wekukwezva vagari veSwitzerland, Italy, Finland, Denmark uye nyika dzeArabu unowanzo pfuura. Vanhu vekuRussia vanoitawo zvakanaka pakushambadzira kwakabudirira. Asi kukwezva vatambi kubva kuJapan, Vietnam kana China kumutambo wenhare uye kuita purofiti kunogona kuve kwakaoma.
Platform inopa kwakaringana uye otomatiki yekuteedzera mari yakazara (kusanganisira mu-app kutenga, kunyoreswa uye mari yekushambadzira), nyore kuverenga kweCPI, ROI neLTV, kufungidzira analytics uye zvimwe zvakawanda. myTracker data inokutendera kuti uwedzere huwandu hwevashandisi vanobhadhara, tsvaga vateereri vako uye kuderedza zvakanyanya mutengo wekushambadzira.
Source: www.habr.com
