Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Kudzokorora pachena kwehurukuro Alexander Kovalsky neyedu yapfuura QIWI Kitchens yevagadziri

Hupenyu hwemhando yepamusoro dhizaini masitudiyo hunotanga nenzira yakafanana: vagadziri vakati wandei vanoshanda paanenge mapurojekiti akafanana, zvinoreva kuti hunyanzvi hwavo hwakafanana. Zvese zviri nyore pano - mumwe anotanga kudzidza kubva kune mumwe, vanotsinhana ruzivo uye ruzivo, vanoshanda pamwechete pamapurojekiti akasiyana uye vari mundima imwechete yeruzivo.

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Matambudziko anotanga panguva iyo mabhizinesi matsva anoonekwa, iyo studio modhi inoshanduka kuita agency kana chigadzirwa timu modhi. Huwandu hwenyanzvi huri kukura, uye hunyanzvi hwavo hwakasanganiswa zvekuti zvinova zvisingaite kuti varambe vachitevera. Takasangana nedambudziko iri apo, pamusoro pechinyakare dhizaini yewebhu, takawana dhizaini yebasa uye zvikwata zvekumaka, uye kuumbwa kwechikwata chekunze cheUX kwakatanga. Mubvunzo wakamuka wekuita digitize ruzivo rwavo, kuunza kune yakabatana sisitimu uye kugadzira hurongwa hwemunhu hwekusimudzira hunyanzvi hweumwe neumwe.

Ndakashanda semugadziri, dhizaini uye art director, asi iye zvino sedhizaini dhizaini CreativePeople Ndiri kuita kuunganidza zvikwata zvekugadzira mukati meiyo agency uye kudivi revatengi, ndichivapomba nekuvaunza kune imwe nhanho yekubudirira. Muchikamu chino, ini ndichagovera ruzivo rwedu uye kutaura nezve nzira dzakabudirira dzekuvandudza vese vashandi vega uye timu pamwe chete.

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Nhasi, hofisi yeCreativePeople yeMoscow chete inoshandisa vanhu makumi matanhatu neshanu. Vamwe 65 vanobva muboka rePrague, uye vanenge 11 vari kushanda muzvirongwa. Chikamu chakakosha chechikwata chedu vagadziri, uye zviri nyore kufungidzira kuti zvakaoma sei kuchengeta imwe neimwe yadzo, kuvandudza uye kuronga panguva.

Hwaro hweiyo yekugadzira leveling system ndeye digitization yehunyanzvi hwake hwazvino. Kuti tiwane mufananidzo wechinangwa, takaongorora vagadziri vedu kuti vanonyatsoona sei zvinzvimbo zvavo uye kuti vanoona sei budiriro yeramangwana, uye takataurawo nevakuru vemadhipatimendi ezvikwata zvezvigadzirwa zvevatengi vedu. Maonero akapatsanurwa: vagadziri vakaratidza hunyanzvi hwakaoma sehunyanzvi hwekukura kwebasa, uye vakuru vedhipatimendi vakacherekedza kuti ivo vanonyanya kuda hunyanzvi-hunyanzvi kuitira kuti kubatsirwa kwemunhu kuve kukuru. Dambudziko nderekuti mumusika paradigm, kazhinji kacho dhizaini inotungamira / art director kazhinji ndiye anotonhorera mugadziri maererano nehunyanzvi ane hunyanzvi hwesoftware. Panguva imwecheteyo, vanhu vazhinji vanokanganwa nezveunyanzvi hwakapfava, kunyangwe mabhizinesi achida ivo kupfuura zvese. Uye hunyanzvi hwekudhirowa huri kure nekunyanya kukosha.

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Uye mumaonero edu, uye mukuona kweaya masangano atinoshanda nawo kunze kwenyika, junior ndiye munhu anongoda kudzidziswa. Pakati ndiye akadzidza, ndinogona kumusiyira basa mangwanani, ndodzoka manheru, ndoritora ndotumira kune mutengi ndisina kumutarisa. Uye Senior munhu anogona kudzidzisa vamwe uye kuita chirongwa achishandisa nyanzvi dzakasiyana.

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Isu tagara tichiedza kuona kuti vagadziri vanokura mukati mekambani, saka takagadzira yedu sisitimu yekuongorora hunyanzvi hwevashandi. Isu tinoidaidza kuti DEMP: dhizaini, dzidzo, mari, maitiro - iwo makuru mabhuraki ehunyanzvi anogona kuvandudzwa mugadziri.

Mukugadzira, tinopomba pfungwa uye zvinoonekwa. Mudzidzo, chinhu chikuru mubvunzo wekuti anodzidza sei uye anogona kudzidzisa vamwe. Mari ndeye maonero emari mune chirongwa, timu, uye yako. Matanho anoratidza kana mugadziri ane ruzivo nezvekugadzirwa kwechigadzirwa chekugadzira uye mikana yekuchigadzirisa.

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Imwe neimwe block yakakamurwa kuita nhanho nhatu. Chekutanga, chakakosha chiitiko chemugadziri uye nzvimbo yega yebasa. Padanho rinotevera, anotanga kufunga maererano nemapurojekiti. Uye padanho rekupedzisira rinouya nzwisiso yekuti dhipatimendi/kambani inoshanda sei. Panyaya yekugadzira, zvinotaridzika seizvi: Ini ndinodhirowa, ndinodhirowa nekubatana, ndinodhirowa ndichibatsirwa nevamwe vanhu (nekuunganidza timu uye kuvapa chiratidzo changu chepurojekiti).

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Imwe nhanho yakakamurwa kuita 3 substages uye inokurumidza nguva yekuti mugadziri apedze substage ingangoita 3-4 mwedzi.

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Asi, sezvazviri, hazviitike kuti nyanzvi igove neimwe block yakazadzwa kusvika pakakwirira. Uye pano mubvunzo unomuka. Munhu ane dhizaini iri padanho rekutanga, asi zvimwe zvese zvisiri, akanaka dhizaini kana akaipa?

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Zvinoenderana neiyo matrix, takaona kuti kune vakomana vazhinji vane hunyanzvi hwekuona husina kuvandudzwa, asi kune zvimwe zvinhu zvakawanda zvinogona kubatsira zvakanyanya muchikwata. Uyezve, kana iwe ukatarisa magirafu maviri epasi, saka vanhu vaviri vari vaviri vanoumba kubatana kwakanaka kwazvo maererano nehunyanzvi. Ruzivo rwakanaka rwemaitiro, kunzwisisa padanho repurojekiti rekuti basa rinofamba sei nemari, kugona kudzidza, kuvandudza hunyanzvi hwechikwata, kudzidziswa, pamwe chete nemunhu akasimba kwazvo wekugadzira anoita musanganiswa unotonhorera. Uye nekuda kwedigitization, takakwanisa kusarudza mumwe munhu anozadzisa timu nekusimba kwavo.

Uye ipapo chirongwa chekuvandudza vashandi chinopinda. Izvi ndizvo zvaanoita.

Danho 1. Mushandi mutsva

Mhedzisiro yekukurumidza shanduko mumunda wedu ndeyekuti kangani nyanzvi inokanganisa mukuongorora kwayo padanho rekubvunzurudza. Hazvishamisi kuti munhu auye kwatiri kubvunzurudza uye azvipire pachake pamukuru kana kuti pakati pepakati. Asi munguva yekukurukurirana, tinonzwisisa kuti haagoni kuonekwa sechinhu chero chipi zvacho kunze kwechidiki, nokuti haana hafu yeunyanzvi hunodiwa. Uye uku hakusi kuwedzeredza kwesimba rako pachako, asi zvinongova mugumisiro wemasimba ekugadzirwa kwekugadzira. Izvi ndezvechokwadi kwete chete kune vanotanga avo vakagutsikana panguva yezvidzidzo kuti vava kukosha 100 zviuru, asiwo kune vanhu vane ruzivo rwakakura. Kana makore mashanu apfuura vaigona kunyorera chinzvimbo chemutungamiriri wehunyanzvi mukambani diki, iye zvino vanenge vasisashande zvachose muchikwata chechigadzirwa.

Panguva ino, isu tinofanirwa "kusvika kuzasi" kwenyanzvi: kunzwisisa nhanho yake chaiyo uye kubatanidza izvi nekuti tingakwanisa kumusimudzira. Kuti tiite izvi, tinogadzira mepu yeunyanzvi hwake.

Tarisa kuti hunyanzvi hwakagadzirwa sei nenzira yakafanana muboka reFigma. Haisi chete giredhi rakasiyana, asiwo huwandu hwehunyanzvi hwaunoda kuziva. Unyanzvi hwakanyatsogadzirwa chete hahuna kukwana pakukura kwebasa. Iwo haapatsanuri kuita mabhuroko makuru sezvatinoita, asi anoshanda nenzira imwecheteyo.

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Danho 2. Kuwiriranisa nechikwata

Sezvo mutemo, isu tine mwedzi mitatu chete yekunyudza munhu mubasa, kuwiriranisa nemaitiro edu uye kuendesa ruzivo rwakaunganidzirwa. Dzimwe nguva iyi nhanho inosanganisirawo kukwidziridzwa kwekushanda kweakaoma-unyanzvi, kana iwe uchida kuvandudza ruzivo rwako rweimwe software.

Panguva ino, zvakakosha kwete kungoendesa zvese zvigadzirwa uye kutumira zvinyorwa zvinobatsira, asiwo kunyudza mugadziri mumatanho uye kumisa basa rakasununguka muchikwata. Uye mushure memwedzi mitatu, tinogona kutanga kudzidza simba revashandi munzvimbo yakajairika yebasa.

Danho rechitatu: Kuziva Masimba

Isu tinogovanisa vese vanogadzira kuita "matatu matatu ekuvimba." Mudenderedzwa rekutanga kune munhu wese anoshanda nguva dzose, mune yechipiri ndeavo vanoshanda nesu pachirongwa cheprojekiti uye vanoburitsa mhedzisiro inofanotaurwa, uye mudenderedzwa rechitatu pane vanhu vatakashanda navo kamwechete uye takatarisa nhanho. Zvivakwa zveCreativePeople zvinogadzirwa nenzira yekuti vagadziri vanoyerera kubva kune imwe denderedzwa kuenda kune imwe uye nzira iri nyore yekuwana basa rekusingaperi ndeye kungopinda mu "denderedzwa rechitatu", kutanga vaedza kuita kanenge purojekiti nesu. Izvi zvinokurumidza uye zvinobudirira kupfuura kutsvaga munhu mutsva pamusika. Vanhu vanobva kudenderedzwa rechipiri nerechitatu vanowiriraniswa kumashure - izvi zvinobatsira kuchengetedza nguva kana uchienda kudenderedzwa rekutanga.

Nhanho 4. Kupomba kwechisikigo

Kana pakange pasina mamwe matambudziko nekuyananisa, ipapo nhanho yekukura kwechisikigo yakabatana nematambudziko. Vagadziri vaisagara vachinzwisisa kuti nyanzvi inokura sei uye kuti basa rinogona kukura sei.

Uye izvi zvakajairika, nekuti makore mashanu apfuura pakanga paine mimwe mitemo pamusika, ikozvino yakasiyana, uye mumakore mashanu ivo vangangochinja zvakare. Mubvunzo mukuru ndewokuti: chii chaunofanira kuita iye zvino uye kuti ungazununguka sei kuti uve unobudirira sezvinobvira pane chinhambwe chakareba.

Nhanho 5. Chirongwa chekuvandudza

Ehe, hapana chinhu chiri nani pakuenzanisa mugadziri kupfuura musanganiswa wetenzi nemudzidzi. Mukutungamirira, izvi zvinonzi Shadowing - nzira apo mumwe munhu "anotevera mumvuri" wenyanzvi ane ruzivo uye anodzidza nekumudzokorora. Mukuwedzera, kune mazano, kune kudzidzisa, kudzidzisa, uye zvinhu zvose izvi zvakasiyana kubva kune mumwe nemumwe muzinga rekuita basa: somuenzaniso, mutungamiri ane mutoro kune waanodzidzisa, uye mutungamiri anongotamisa ruzivo. Mukati mesangano, tinoshandisa zvese izvi sarudzo, zvichienderana nekuti uye ndeapi hunyanzvi hwevagadziri vatinoda kushanda pahuri. Asi pane zvimwe zvakawanda zvingasarudzwa zvekusimudzira timu yako, chinhu chikuru ndechekuongorora mashandiro emunhu wega nenguva uye kushanda navo.

Mune yedu hunyanzvi seti, tinocherekedza ongororo iyo mugadziri akazvipa uye kuongororwa kwemumwe munhu (maneja kana waanoshanda naye).

Isu tinosimudzira vagadziri mukambani: kubva mudiki kusvika kune art director

Nekuda kweizvozvo, iyo sisitimu inobvumidza iwe kuunza kupomba kusvika padanho rakadaro zvekuti unozorega kutsamira pamusika wekunze wevashandi. Kwemakore 6-7 apfuura, vese veCreativePeople's art directors vakarerwa mukati.

Ngationei muchidimbu

Chinhu chinonyanya kukosha, kana mugadziri auya kuchikwata chako, kubvumirana nekukasira pamahombekombe kuti uchave neimwe nhanho yekuwiriranisa. Munguva ino, iwe uchanzwisisa kuti iwe uchashanda sei maererano nemitemo nemitemo.

Tevere, iwe unotanga kuona masimba uchishandisa kugona matrix. Hupenyu hack: zviri nani kukwidziridza munhu munzira yaatove akanaka. Ndiko kuti, kana akabudirira mu "Dzidzo" block, saka zviri nani kuwedzera kusimbisa hunyanzvi uhu uye kumusimudzira kuva mukurukuri akanaka. Uye mushure mekunge yasvika padanho repamusoro pano, gadzira iyo inotevera block.

Asi ichi chinenge chatova danho rekukura kwechisikigo, apo mushandi, pamwe chete neboka, achatora ruzivo rutsva uye akasimba.

Unogona kuona vhidhiyo vhezheni yekutaura pano.

Source: www.habr.com

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