pashure zvirevo Vedomosti inoshuma kuti mushure mekunge Federal Antimonopoly Service yazivisa kuti kushambadzira paTelegram neYouTube hakusi pamutemo, mapoka makuru ekushambadzira atanga kumisa kushambadzira kwavo mumessenger.
Zvikuru sei, boka rekushambadzira reMedia Direction Group (rakarongwa pamusoro pe8 zvichienderana nehuwandu hwekutenga kwenhau muna 2024 zvichienderana neSostav neAssociation of Communication Agencies of Russia (ACAR)) rakamisa mabasa aro. Sezvakataurwa nemukuru waro, Denis Maksimov, kuVedomosti, boka iri riri kutora "matanho ese anodiwa kuchengetedza kushanda kwemakampeni uku richiaendesa kune dzimwe nzira."
Mumiriri weboka remakambani eRodnaya Rech (matanhatu epamusoro zvichienderana nehuwandu hwekutenga kwenhau muna 2024) akati vashambadziri vakaita zvakasiyana-siyana nezvechiziviso ichi, vamwe vachimisa mishandirapamwe yavo kare nezuro manheru. "Isu, kusanganisira magweta edu, tiri kutarisa mamiriro acho ezvinhu, tichimirira kujekeswa kwepamutemo, uye takagadzirira kuita chimwe chinhu nekukurumidza zvichibva paruzivo rwunouya," akadaro.
Sergey Efimov, mukuru weOMD Resolution (chikamu cheOMD OM Group; chikamu cheGroup1, iyo kambani nhamba 1 inotenga zvinhu nevezvenhau muna 2024), akaudza Vedomosti kuti vatengi vazhinji vakatsvaga kujekeswa maererano nehurongwa hwepamutemo hwekuisa mumeseji, uye 10-15% chete yavo vakatumira zvikumbiro zvekukwanisa kubvisa zviziviso kubva kuTelegram. Akataura kuti hapana mishandirapamwe yekushambadzira yakamiswa panguva ino.
NMi Digital (chikamu cheNMi Group) yakashuma kuti haisati yagamuchira zvikumbiro kubva kune vatengi zvekumisa mishandirapamwe yeTelegram, asi iri kuita ongororo yakazara yenzvimbo dzacho uye inokurudzira kuti mishandirapamwe yeTelegram imiswe kusvika mamiriro acho ajekeswa. Mamwe masangano anotaurawo kuti vashambadziri vazhinji havasi kukanzura nzvimbo dzavo, vachimirira kujekeswa zviri pamutemo kubva kuvatongi.
Sekureva kwaVasily Yashchuk, Mutungamiriri weCreative Division kuKokoc Group, kurambidzwa kwekushambadzira paTelegram neYouTube kuchakanganisa zviwanikwa zvinosvika 70% yemusika wekushambadzira kwevanopesvedzera (kushambadzira nevablogu): 40% paTelegram, 30% paYouTube. Imwe 15% yakabva kuVK, uye yasara 15% kubva kuTikTok, Rutube, Zen, Twitch, nedzimwe nzvimbo. Chikamu chekushambadzira kwevanopesvedzera chakafungidzirwa kare kuti chaive chakakosha pakati pe50-60 bhiriyoni rubles muna 2025, sekureva kweAssociation of Bloggers and Agencies (ABA).
Parizvino, Telegram kana YouTube hazvibatanidzwi mumabhuku ezviwanikwa uko kushambadza kunorambidzwa zviri pamutemo, akadaro Dmitry Grigoryev, Mutungamiriri weDhipatimendi reMutemo kuEuropean Media Group. Izvi zvinosanganisira rejista yakabatana yemazita emadhomini, ma indexes emapeji ewebhusaiti, uye kero dzenetwork dzine ruzivo rwunorambidzwa kuparadzirwa muRussia (runochengetwa naRoskomnadzor), runyorwa rwemasangano ekunze neepasi rose asina kunaka, uye runyorwa rweMinistry of Justice rwemasangano ane hutsinye. Uyezve, Telegram neYouTube zvichiri kubatanidzwi murejista yemagariro evanhu yeRoskomnadzor, akawedzera.
Parizvino, pane musiyano pakati pekugona kududzirwa kwemaonero eFAS nezviito chaizvo zvemutongi, akadaro Yulia Sinitsyna, mubatsiri mubazi reIntellectual Property and Information Technology kukambani yemagweta yeChervets.Partners. "Kana maonero eFAS akasimbiswa zviri pamutemo, izvi zvinogona kureva kududzirwa kwakakura kwemutemo wekushambadzira—kurambidzwa kwacho kwaizoshanda kwete chete kune zviwanikwa zvakavharirwa zvachose asiwo kumapuratifomu ane mukana wakaganhurirwa zvishoma," akadaro.
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Source: 3dnews.ru
