J'son & Partners Consulting yakaburitsa mhedzisiro yeongororo yemusika weRussia wezvemutemo masevhisi evhidhiyo zvichienderana nemhedzisiro ye2018: iyo indasitiri iri kuratidza kukurumidza kukura kwemitengo.
Iyo data inounzwa inotora muaccount mari muzvikamu zvitanhatu zvakakosha. Aya ndiwo chiteshi cheTV, mabhaisikopo epamhepo, vanobhadhara terevhizheni (vachikubvumidza kuti udye zvirimo, zvinosanganisira kuburikidza nenzvimbo dzakashongedzerwa), mapuratifomu ekuparadzira edhijitari, masocial network, pamwe neaggregator/ruzivo masevhisi.
Saka, zvinoshumwa kuti mari yese yemusika wepamutemo wevhidhiyo masevhisi kubva mukupihwa masevhisi muRussia muna 2018 yakasvika 24,86 bhiriyoni rubles kunze kweVAT. Kuenzanisa: gore rakapfuura iyi nhamba yaive 15,89 bhiriyoni rubles.
Vaongorori vanocherechedza kuti iyo indasitiri yakawedzera chiyero chekukura kwayo muRubles kwegore rechitatu rakateedzana. Kana muna 2016 kukura kwaiva 32% zvichienzaniswa ne2015, zvino muna 2017 yakanga yatova 42%, uye muna 2018 yaitova 56%.
Mune iyo yakazara chimiro chemari mumusika wepamutemo vhidhiyo masevhisi muRussia, mugove weshumba - 54,9% - unobva kumabhaisikopo epamhepo. Social media inodzora 13,6% yeindasitiri.
Muna 2018, iyo yekushambadzira modhi yakaratidza kuwedzera kwe53%, uye yese yakabhadharwa - ne62% zvichienzaniswa ne2017.
Mukati menguva kubva 2019 kusvika 2022, iyo CAGR (yakabatanidzwa gore negore kukura mwero) mumusika wepamutemo vhidhiyo masevhisi inofungidzirwa kuva makumi maviri nemana%. Mari yese kubva pakupa vhidhiyo yepamutemo kune vashandisi panosvika 24 ichasvika 2022 bhiriyoni rubles kunze kweVAT.
Source: 3dnews.ru