Kupokana nekuitwa kweFLoC API inosimudzirwa neGoogle pachinzvimbo chekutevera makuki

Yakatangwa muChrome 89, kuyedza kuita tekinoroji yeFLoC, yakagadziridzwa neGoogle kutsiva Cookies inoteedzera mafambiro, yakasangana nekupokana kubva munharaunda. Mushure mekushandisa FLoC, Google inoronga kumisa zvachose kutsigira yechitatu-bato makuki muChrome/Chromium iyo inoiswa kana ichisvika mawebhusaiti kunze kweiyo domain yeizvino peji. FLoC iri kutoedzwa zvisina tsarukano pachikamu chidiki chevashandisi veChrome 90, uye tsigiro yeFLoC inosanganisirwa muChromium codebase.

Zvinoenderana nevashori vekushandiswa kweFLoC, tekinoroji iyi, panzvimbo yekusiya zvachose kutevedza kwevashandisi, inongotsiva imwe mhando yekunangwa neimwe, uye, ichiedza kugadzirisa mamwe matambudziko, inogadzira mamwe. Semuenzaniso, FLoC inogadzira mamiriro erusarura kune vashandisi zvichienderana nezvavanofarira uye maonero.

Kuita kwemamwe mapurojekiti mukubatanidzwa kweFLoC muChromium codebase:

• Mumwe wevanonyanya kugadzira veWordPress content management system, iyo inosvika makumi mana muzana emusika weCMS, yakurudzira kubata FLoC senjodzi yekuchengetedza uye kutora mukana wekugona kweiyo kurambidza kushandiswa kweFLoC uye kudzima kuonekwa kwekufarira kwevashandisi. ruzivo rwemasaiti ega ega. Kubuda muFLoC kunogona kuitwa padivi pesaiti nekuseta musoro weHTTP "Mvumo-Nzvimbo: kufarira-cohort=()". Inokurudzirwa kugonesa kurambidzwa kwakafanana kweFLoC nekukasira mune zvese zviitiko zveWordPress uye kugadzirisa shanduko mune imwe yekuvandudza kubvisa nyaya dzekuchengetedza.

  Kana chikumbiro chakabvumidzwa, ese mawebhusaiti anongoshandisa WordPress zvigadziriso achave neFLoC yakaremara nekusarudzika. Kune avo vanoda kushandisa FLoC, sarudzo ichapihwa yekudzima kufambisa kwe "Mvumo-Policy: kufarira-cohort=()" musoro. Kurambidzwa kwakafanana kweFLoC nekusarudzika kunorongedzerwawo kuwedzerwa pakuburitswa kukuru kweWordPress 5.8, asi yakarongerwa Chikunguru uye inogona kunge isiri panguva yekuiswa kwehuwandu hweFLoC, saka mukana wekudzima FLoC kuburikidza nekuvandudza kwechinguvana. iri kufungwa nezvayo.

  Mune zvakataurwa, havasi vese vakabvumirana nekurudziro yekuburitsa yakagadziridzwa yakadai, vachipokana kuti zvinetswa zvekuchengetedza hazvifanirwe kuvhiringwa nekunetsekana nezvekuvanzika. Kushungurudzwa kwekuchinja kunopihwa mune otomatiki akaisirwa zvigadziriso zvinogona kutungamira mukurasikirwa kwekuvimba mune zvakadaro zvigadziriso.

• Vagadziri veVivaldi uye Brave Browser browser vakaramba kushandisa FLoC rutsigiro muzvigadzirwa zvavo, vachiti vashandisi vavo vane kodzero yekuvanzika. Vamiriri veVivaldi vakaratidzawo kuti, kudaidza spade, FLoC haisi tekinoroji yekuvanzika, sezvo Google iri kuyedza kuisimudzira, asi tekinoroji yekutyora zvakavanzika.
• Sangano rinorwira kodzero dzevanhu EFF (Electronic Frontier Foundation) rakatanga webhusaiti amifloced.org iyo inokutendera kuti uone kubatanidzwa kweFLoC mubrowser, izvo zvinopa mushandisi mukana wekunzwisisa kana ari kutora chikamu mukuyedza kweGoogle.
• Injini yekutsvaga DuckDuckGo yakashoropodza FLoC uye yakawedzera FLoC ichivharira kuDuckDuckGo Yakavanzika Essentials Chrome yekuwedzera, uye zvakare yakarambidza kushandiswa kweFLoC pawebhusaiti duckduckgo.com (DuckDuckGo Tsvaga) nekuisa iyo HTTP musoro "Mvumo-Chiremba: kufarira-cohort. =()” .
• Microsoft haisati yatanga kugonesa FLoC muEdge browser, yatora nzira yekumirira-uye-kuona uye iri kuyedza kuvandudza tekinoroji yayo yekutevera PARAKEET (Zvakavanzika uye Zvisingazivikanwe Zvikumbiro zveAds Zvinochengeta Kushanda uye Kuwedzera Kujeka). Izvo zvakakosha zvePARAKEET ndiko kushandiswa kweproxy server iri pakati pemushandisi uye advertising network. Mushandisi anopihwa yakasarudzika identifier, asi ruzivo pamusoro pake rwunogashirwa chete neproxy, iyo inongoendesa yakaganhurwa seti yeruzivo rusingazivikanwe kune network yekushambadzira.
• Mozilla neOpera havana hurongwa hwekuwedzera FLoC kuita kune zvigadzirwa zvavo. Apple haisati yaita danho rekupedzisira maererano nekuitwa kweFLoC muSafari.
• Iyo uBlock ad blocker ikozvino inodzima zvikumbiro zveFLoC nekukasira. Iyo yakafanana FLoC kuvharira yakawedzerwa kune Adguard uye Adblock Plus ma-add-ons.

Ngatiyeukei kuti FLoC (Federated Learning of Cohorts) API yakagadzirirwa kuona chikamu chezvido zvevashandisi pasina kuzivikanwa kwemunhu uye pasina kutaurwa kunhoroondo yekushanyira chaiwo masaiti. FLoC inokutendera kuti uone mapoka evashandisi vane zvido zvakafanana usingatarise vashandisi vega. Zvido zvemushandisi zvinoonekwa pachishandiswa “mapoka,” mavara mapfupi anotsanangura mapoka akasiyana ezvido. Cohorts anoverengerwa padivi rebrowser nekushandisa muchina kudzidza algorithms kubhurawuza nhoroondo data uye zvirimo zvinovhurwa mubrowser. Iwo mameseji anoramba ari kudivi remushandisi, uye chete ruzivo rwese nezve cohorts runofambiswa kunze, kuratidza zvaunofarira uye kubvumira kushambadzira kwakakodzera kuratidzwa pasina kuteedzera mushandisi chaiwo.

Njodzi huru dzakabatana nekushandiswa kweFLoC:

• Kusarura kunoenderana nezvido zvemushandisi. Semuenzaniso, basa nechikwereti zvinopihwa zvinogona kusiyana zvichienderana nerudzi, chitendero, murume kana mukadzi uye zera. Vashandisi vane mari vanogona kutariswa zvikwereti zvine mubereko wakakwira, uye kunanga huwandu hwevanhu uye zvido zvezvematongerwo enyika zvinogona kushandiswa kuita kuti disinformation ivimbike. NeFLoC, ruzivo rwemaitiro runotevera mushandisi kubva kune saiti kuenda kune saiti uye yapfuura chiitiko data inogona kushandiswa kunyengera mushandisi pakuvhura masaiti.
• Izvo zvinokwanisika kudzosera kumashure injinjini yako yekubhurawuza nhoroondo zvichienderana necohort data. Ongororo yealgorithm yekugovera macohorts ichatitendera kutonga nezve masaiti angango shanyira mushandisi. Zvakare, zvichibva pamacohorts, munhu anogona kutora mhedziso nezvezera, chimiro chemagariro, maitiro evakadzi, zvido zvezvematongerwo enyika, matambudziko emari kana nhamo yakaitika.
• Kubuda kwechimwe chinhu chekuwedzera kuzivikanwa kwebrowser yemushandisi ("browser fingerprinting"). Kunyangwe FLoC cohorts ichavhara zviuru zvevanhu, inogona kushandiswa kuvandudza iko kurongeka kwekuzivikanwa kwebrowser kana ichishandiswa pamwe nemamwe data isina kunanga senge screen resolution, runyorwa rwemhando dzeMIME dzinotsigirwa, maparamita chaiwo mumisoro (HTTP/2 neHTTPS) , mapulagi akaiswa uye mafonti, kuvapo kwemamwe maWeb API, vhidhiyo kadhi-chaiyo yekupa maficha uchishandisa WebGL neCanvas, CSS manipulations, maitiro ekushanda negonzo uye keyboard.
• Kupa imwe data yemunhu kune vanoteedzera vanotoona vashandisi. Semuenzaniso, kana mushandisi akaonekwa uye akapindwa muakaundi yake, sevhisi inogona kunyatsoenderana nedata rekuda rakatsanangurwa mucohort nemumwe mushandisi, uye kana cohorts zvachinja, tarisa shanduko yezvaunofarira.

Pamusoro pezvo, zvinogona kucherechedzwa kuti zvakafanana, vamiriri veindasitiri yekushambadzira vari kugadzira dzimwe nzira dzekuzivikanwa dzinogona kushandiswa kuronda vashandisi kana wechitatu-bato Cookies akavharwa muChrome. Semuyenzaniso, Iyo Trade Desk kambani yakakurudzira UID2 (Unified Identifier) ​​​​tekinoroji, iyo inoshandisa mushandisi yekuzivisa mushandisi iyo inoshanda mukubatana nevaridzi vesaiti. Iyo UID2 identifier inogadzirwa zvichienderana neruzivo rwunopihwa nemushandisi paunenge uchinyoresa pasaiti, senge email, nhamba dzenhare, kana social network account account. Zvichienderana neUID2 yemukati encryption, murongi wezvivakwa anogadzira chiratidzo chekuti muridzi wesaiti anogona kuendesa kune advertising network. Manetiweki ane mvumo ad anogona kuwana makiyi ekubvisa chiratidzo uye kuwana iyo yekutanga UID2, iyo inogona kushandiswa kuvaka iyo yakazara mushandisi nhoroondo inounganidza ruzivo kubva kunzvimbo dzakasiyana.

Source: opennet.ru