"Maitiro erima" uye mutemo: maregi eUS ari kuyedza kudzora zvigadzirwa mechanics uye kuderedza pesvedzero yemakambani etekinoroji.

"Dark Patterns" (yakasviba mapatani) mapatani ekubatanidzwa kwevashandisi muchigadzirwa mune zero-sum mutambo: chigadzirwa chinohwina uye mutengi anorasikirwa. Zvichitaurwa zviri nyore, uku ndiko kukurudzira kusiri pamutemo kwemushandisi kuita zvimwe zviito.

Kazhinji, munzanga, tsika netsika ndizvo zvine basa rekugadzirisa nyaya dzakadai, asi muhunyanzvi hwetekinoroji, zvese zvinofamba nekukurumidza zvekuti tsika nehunhu hazvigone kuenderera. Semuenzaniso, Google payakaedza kugadzira komiti yayo yehungwaru yetsika, yakaparara mushure mevhiki chete. Nyaya yechokwadi.

Chikonzero, mukuona kwangu, ndicho chinotevera. Makambani eTekinoroji anonzwisisa kudzika kwedambudziko, asi, nhamo, haigone kurigadzirisa kubva mukati. Muchokwadi, aya maviri anopokana mavheti uye zvinangwa: 1) zadzisa zvibodzwa zvako zvekota kuti uwane purofiti, kusvika uye kubatanidzwa uye 2) ita zvakanaka kune vagari munguva refu.

Kunyange zvazvo pfungwa dzakanakisisa dziri kutamburira kugadzirisa dambudziko iri, chinhu chinonyanya kushanda chakabuda ndeichi gadzira zvigadzirwa zvichibva pamuenzaniso webhizimisi umo mutengi anobhadhara chigadzirwa pachake (kana mumwe munhu anoibhadhara: mushandirwi, mubatsiri, shuga baba). Mune yekushambadzira modhi inotengesa pane yako data, iri harisi dambudziko riri nyore kugadzirisa.

Uye panguva ino vatongi vanopinda munzvimbo. Basa ravo nderekuita semuvimbisi werusununguko rwevanhu, hunhu uye mirau yakakosha (uyezve kuuya kuzotonga mumwaka unotevera pahwaro hwemitemo yepopulist). Nyika dzakakosha zvakanyanya mupfungwa iyi. Dambudziko chete nderekuti ivo vanononoka uye zvakanyanya kusachinja-chinja: edza kugadzira mutemo unoenderana nenguva, unofambira mberi. Kana kubvisa mutemo kana iwe wakatoutora uye wakangoerekana waona kuti haushande. (Mitemo yenzvimbo yenguva haina kuverenga.)

Ndinofanira kutaura, kuonekwa muUS Congress Zuckerberg (Facebook), Pichai (Google) uye Dorsey (Twitter) gore rakapfuura rakadenha zvakawanda zvinonakidza kufamba. Maseneta akatanga kuuya nemirairo inobatsira kudzikamisa chimwe chinhu: kugovera uye kushandiswa kweruzivo rwevashandisi, kushandiswa kwe "matanho akasviba" mumasikisi, nezvimwe.

Muenzaniso wekupedzisira: akati wandei maseneta kare kare vakakurudzira kudzikamisa makanika, kubatanidza vanhu mukushandisa zvigadzirwa kuburikidza nekunyengera. Kuti vachaziva sei kuti chii chiri kunyengera uye chii chisiri hazvina kujeka.

Pane mutsara wakanaka kwazvo pakati pekukanganisa kwekuziva, zvishuwo uye zvinangwa zvemapato akasiyana. Panyaya iyi, zviri nyore kushandisa mushandisi ari nyore kupfuura musoro wekambani, asi Isu tose tine maonero edu ekuziva.. Uye izvi, nenzira dzakawanda, ndizvo chaizvo zvinotiita vanhu, uye kwete kungobereka biorobots.

Kuenzanisa kwemusika capitalization yemakambani ehunyanzvi uye European GDP (2018).

Muchokwadi, zvinoita sekunge hurumende yekare iri kuvhunduka kuti ingani simba idzva iro makambani matsva ane tech:

1. Dai Facebook yaive nyika, ingadai iri nyika yakakura maererano nehuwandu hwevagari (MAU 2.2 bhiriyoni), imwe nehafu nguva pamberi peChina (1.4 bhiriyoni) uye India (1.3 bhiriyoni). Uyezve, kana vatungamiriri venyika dzedemocracy vakachinja makore ese mana-4, mu capitalism hapana maitiro ekubvisa mutungamiri kana aine danda rekutonga.
2. Google ikozvino inoziva zvakawanda pamusoro pezvinangwa uye zvishuwo zvevanhu kupfuura vese vafundisi, mashaman, mashura nevaprisita mukuvapo kwezvitendero zvepasi rose. Rudzi urwu rwesimba pamusoro pedata haruna kumboitika munhoroondo yevanhu yakanyorwa.
3. Apple inotimanikidza kuita zvinhu zvinoshamisa: kubhadhara mari inodhura yegore negore kune chiuru chemadhora muhomwe komputa, semuenzaniso. Edza kusateera: zvinokurumidza kushandura maonero emamiriro ako munharaunda, zvinokuvadza mukurumbira wako semugadziri, uye zvinoderedza kufarira kwevakomana. (Nhambe.)
4. Kusvikira ku40% yemakore zvivakwa pane iyo Internet inoshanda ndezvavo Amazon (AWS). Iyo kambani ndiyo inonyanya "kupa" yepasi, uye inotarisira chingwa, ruzivo uye masekisi.

Chii chinotevera? Funga saizvozvo:

1. Iyo American vhezheni yeGDPR ichangosvika pakona.
2. Makambani etekinoroji achave ari pasi peyakatevedzana yeantitrust ongororo.
3. Mukati tek. makambani achakura asingagutsikane nehurongwa husina hunhu, uye vashandi vanoedza kuve nepesvedzero pasarudzo dzemaneja.

Iwe unofungei nezvekutonga kwehurumende kwechigadzirwa uye maitiro ekugadzira?

Source: www.habr.com