Chrome inoronga kuvharidzira intrusive vhidhiyo ads

Google yakabudiswa Chirongwa chekushandisa cheChrome chekuvhara mhando dzisina kufanira dzekushambadzira kwevhidhiyo, proposed Coalition for Improved Advertising (Zvirinani Ads Standard) mune imwe shanduro mazano kudzivirira kushambadza kusingakodzeri kunoratidzwa paunenge uchiona vhidhiyo.

Kurudziro inofunga zvikonzero zvikuru zvekusagutsikana kwevashandisi izvo zvinovamanikidza kuisa blockers. Kuti uone marudzi anotsamwisa ekushambadzira, ongororo yevanoshandisa zviuru makumi mana neshanu kubva kunyika dze45, yakavhara nezve 8% yemusika wekushambadzira wepamhepo, yakashandiswa. Nekuda kweizvozvo, marudzi matatu makuru ekushambadzira anotsamwisa vashandisi akaonekwa, akaratidzwa kusati kwatanga kuratidzwa, panguva yekuona, kana mushure mekupedza kuona zvemukati zvevhidhiyo zvisingapfuure maminetsi e60:

  • Kushambadzira kuisirwa kwechero nguva inokanganisa vhidhiyo iri pakati pekuona;
  • Marefu ekushambadzira ekuisa (akareba kupfuura 31 masekonzi), akaratidzwa vhidhiyo isati yatanga, pasina kugona kusvetuka iwo masekonzi mashanu mushure mekutanga kwekushambadzira;
  • Ratidza mavara makuru ads kana mifananidzo ads pamusoro pevhidhiyo kana akapindirana kupfuura 20% yevhidhiyo kana kuoneka pakati pehwindo (pakati pechitatu pahwindo).

Zvinoenderana nemazano akagadziridzwa, Google inotarisira kugonesa kuvharika kwezvikamu zvekushambadzira zvinowira pasi pemaitiro ari pamusoro muChrome musi wa5 Nyamavhuvhu. Iko kuvharira kuchashanda kune ese kushambadzira pane saiti (pasina kubvisa chaiwo mabhuroki ane dambudziko) kana muridzi akasakurumidza kubvisa matambudziko akaonekwa. Iyo yekusimbisa mamiriro ekushambadzira anoisa pane saiti inogona kutariswa mukati chikamu chakakosha zvishandiso zvevagadziri vewebhu.

Kana iri YouTube.com uye mapuratifomu ekushambadzira eGoogle, kambani iyi inotarisira kuongorora mhando dzekushambadzira dzinoratidzwa pamasevhisi ayo kutevedzera zvinodiwa zvitsva.

Source: opennet.ru

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