Mediascope yakaita ongororo yechimiro chekubhadhara pamhepo muRussia muna 2018–2019. Zvakazoitika kuti mukati megore chikamu chevashandisi nguva nenguva vachibhadhara kuburikidza neInternet chakaramba chisingachinji, kusanganisira kubhadhara kwemafoni ekutaurirana masevhisi (85,8%), kutenga muzvitoro zvepamhepo (81%) uye dzimba nenharaunda (74%). .
Panguva imwecheteyo, huwandu hwevanhu vanobhadhara pamhepo tekisi, kubhuka mahotera online uye kutenga matikiti ekufambisa akawedzera. Kana muzvikamu zviviri zvekupedzisira kukura kwaive ne3%, saka chikamu cheavo vanobhadhara tekisi chakawedzera pamusoro pegore ne12% - kubva pa45,4% muna 2018 kusvika 50,8% muna 2019. Mhando iyi yekubhadhara inonyanya kufarirwa pakati pevechidiki - inosarudzwa nevanenge 64% yevakabvunzwa vane makore 18 kusvika ku24 uye vanenge 63% muboka kubva pamakore makumi maviri nemashanu kusvika makumi matatu nemana. Muchikamu chezera kubva pamakore makumi matatu nemashanu kusvika makumi mana nemana, vangangosvika makumi mashanu muzana evakapindura vakabhadhara online tekisi, muchikamu kubva pamakore makumi mana nemashanu kusvika makumi mashanu neshanu - 25%.
Uye muzvikamu zviviri chete kwaive kuderera kwekubhadhara kwepamhepo kwakanyorwa - kuchinjisa mari (kubva pa57,2 kusvika 55%) nemitambo yepamhepo (kubva pa28,5 kusvika 25,3%).
Chidzidzo chacho chakacherechedza kuti nzira dzakakurumbira dzekubhadhara paInternet dzinoramba dziri makadhi ebhangi, ayo aishandiswa ne90,5% yevaRussia mugore. 89,7% yevakabvunzwa vakabhadhara vachishandisa Internet banking, uye 77,6% nemari yemagetsi.
Mutungamiriri pakati pemasevhisi ekubhadhara epamhepo anoramba ari Sberbank Online, iyo yakashandiswa kamwechete ne83,2% yevaRussia mukati megore. Panzvimbo yechipiri iYandex.Money (52,8%), yechitatu iPayPal (46,1%). Vashanu vepamusoro vaisanganisirawo zvikwama zvemagetsi WebMoney uye QIWI (5 uye 39,9%, zvichiteerana). Vanenge chikamu chimwe muzvina chevakabvunzwa vakabhadhara pamhepo kuburikidza neInternet banking services yeVTB, Alfa-Bank neTinkoff Bank. Iyo ichangoburwa VK Pay sevhisi yakashandiswa ne36,9% yeavo vakapinda muongororo, kunyanya vateereri vechidiki.
Chidzidzo ichi chakacherekedza kuwedzera kwekufarirwa kwekubhadhara pasina kuonana muRussia, kunyanya pakati pevateereri kubva pamakore makumi maviri nemashanu kusvika makumi matatu nemana (25%). Kwegore, 34% yevakapindura vakaishandisa, gore rakapfuura - 57,3%. Masevhisi anotungamira pano ndeeGoogle Pay (kukura kwemushandisi kubva pa44,8 kusvika 38,3%), Apple Pay (19,6%), Samsung Pay (22,9%).
Source: 3dnews.ru