Kambani yeTMT Consulting yakapfupisa mhedzisiro yeongororo yemusika weRussia wepamutemo online vhidhiyo masevhisi muna 2018: iyo indasitiri iri kuratidza kukurumidza kukura.
Tiri kutaura nezve mapuratifomu anoshanda maererano neOTT (Kupfuura Pamusoro) modhi, kureva, kupa masevhisi kuburikidza neInternet. Zvinonzi vhoriyamu yechikamu chinoenderana gore rapfuura yakasvika 11,1 bhiriyoni rubles. Izvi zvinoshamisa 45% kupfuura mhedzisiro ye2017, apo nhamba yacho yaive 7,7 bhiriyoni rubles.
Vaongorori vanotsanangura kuwedzera kwakakosha kwekushandisa muchikamu chevhidhiyo masevhisi epamhepo nekuda kwezvikonzero zvakati. Uku, kunyanya, kukura kwevateereri vanobhadhara, kupihwa kwezvinhu zvakasarudzika nemabhaisikopo epamhepo, kudyidzana kwemasevhisi neanotungamira eRussia neHollywood studio, pamwe nekurwisa piracy.
Iyo yakabhadharwa modhi ine chivimbo mukutungamira - mari yakagamuchirwa kubva mubhadharo yemushandisi yakasvika 7,6 bhiriyoni rubles (kuwedzera kwe70%). Kushambadza kwakaunza masevhisi evhidhiyo 3,5 bhiriyoni rubles (pamwe negumi muzana).
Mutambi mukuru wemusika maererano nemari ivi ine chikamu che36%. Okko ari pachinhanho chechipiri ne19%. Nekudaro, aya masevhisi maviri anodzora inopfuura hafu yeindasitiri mune zvemari.
Zvinoenderana nekufungidzira kweTMT Consulting, muna 2019 iyo OTT vhidhiyo masevhisi musika ichakura ne38% uye inodarika mabhiriyoni gumi nemashanu rubles. Pakazosvika 15, huwandu hwayo huchave hunenge 2023 bhiriyoni rubles.
Source: 3dnews.ru