"Yakanyorwawo pafenzi, uye kune huni shure kwayo," zvichida ndiyo chirevo chakanakisisa chinogona kutsanangura kushambadza paInternet. Unoverenga chinhu chimwe chete, wozoona kuti wakachiverenga zvisiri izvo, wochinzwisisa zvisiri izvo, uye paive nenyeredzi mbiri mukona yekurudyi. Uku ndiko kushambadza kwakafanana "kusina kupfeka" kunoita kuti adblock ibudirire. Uye kunyange vashambadziri vari kuneta nokuyerera kwokushambadza nounyengeri uye nyengedzo. "Ndanga ndawana zvakakwana!" Akasarudza mutengesi wedu, uyo kwemakore 11 akatarisa muPR uye kutengesa muIT kubva pasi pekuita. Akaunganidza kushambadzira kweCRM pamakuki ake uye nhasi maikorofoni yakavhurika inoenda kwaari - pamwe nekodzero yekutaura chii chiri mukushambadzira kweCRM masisitimu, kuverenga zvese izvi ads uye kusabatwa mumaseti ekushambadzira. Kana kuti zvimwe tsvaga mamwe mazano iwe pachako.
Disclaimer: Maonero emushandi anogona kana kusapindirana nemafungiro ekambani . Mazita ekambani akadzima, zvese zvinoshambadza ndezvechokwadi.
Hei Habr!
Dai ma network aya aive ekutengesa! Dzimwe nguva ivo vakangogadzirirwa kuwana ruzivo nezve mutengi (kutungamira) nekumutyaira kune yekumhara peji. Uye ipapo iwe unogona kuvapuruzira, kuvabata pasocial network, kana kungosafona kumashure (sezvakaitwa nemamwe magamba eongororo yedu). Tisati tapinda mugomba rekushambadzira CRM masisitimu, ngatisarudzei kuti ndiani anopa iyi kushambadzira uye kuti yakaitirwa ani.
Sei uri kuona ads?
Iwe unotsvaga muGoogle kana Yandex ye "crm", "tenga crm", "chii chinonzi crm", nezvimwe. Injini yekutsvaga inokoka makambani ese ane kushambadza muYandex.Direct kana Google Ads (ex-AdWords) kutora chikamu mune auction kuti kodzero yekuratidzwa kwauri. Zvichienderana nehukuru hwebhidhi uye CTR yechishambadzo, kumusoro uye kuzasi kwepeji uchaona zviziviso zveCRM dzakasiyana (kana kashoma avo vakakwanisa kupa imwe kushambadzira kweizwi iri - pfungwa inodhura inodhura) uye iwe unogona kudzvanya pairi. Kana iwe ukaita izvi, iwe unoverengerwa mune remarketing (retargeting) rondedzero yekambani yevashambadziri uye ikozvino ivo vanokuratidza iwe nevamwe vese vari pane iyo runyorwa mhando yemhando yepamusoro-yakasarudzika kushambadzira pamasaiti (paratidziro network). Kana iwe ukasadzvanya (uye kana ukadzvanya futi), kuchiri kumberi kuti ufare - injini yekutsvaga yakakurangarira uye zvino kushambadzira kwakasiyana kunokutevera pane ese masaiti. Zvakanaka, ndiko kuti, hachisi chakavanzika kuti unofarira CRM, zvinoreva kuti mutambo watanga :)
https://*****.com/ru/?utm_source=yandex&utm_medium=cpc&utm_campaign=type1_search%7Ccid_40424975%7CEkshtein&utm_content=gid_3664236016%7Caid_6926784727%7C15614453365%7C&utm_term=crm%20Π²Π½Π΅Π΄ΡΠΈΡΡ&source=zen.yadnex.ru®ion=ΠΠΈΠΆΠ½ΠΈΠΉ%20ΠΠΎΠ²Π³ΠΎΡΠΎΠ΄_47&device=mobilehttps://cloud*****.ru/?utm_source=yandex&utm_medium=cpc&utm_campaign=rsy&utm_content=8072165963&utm_term=Π±ΠΈΡΡΠΈΠΊΡ%2024%20ΠΊΡΠΏΠΈΡΡ%20Π»ΠΈΡΠ΅Π½Π·ΠΈΡ®ion=47®ion_name=ΠΠΈΠΆΠ½ΠΈΠΉ%20ΠΠΎΠ²Π³ΠΎΡΠΎΠ΄.mobile.ΠΠΈΠΆΠ½ΠΈΠΉ%20ΠΠΎΠ²Π³ΠΎΡΠΎΠ΄..none&block=none.0&yclid=5954618054675816680Aya ma tag eUTM anoziva zvese nezvako uye anoendesa chiziviso chako kunetiweki yekushambadzira. Nenzira, kune vashandisi vasingadzvanye pabhanari uye havaicheke neadblock; ivo vanotarisa zita rekambani mushambadziro kana pabhena uye nemaoko vanoenda kune saiti. Paranoia yakadaro haina maturo: saiti icharamba ichikurangarira iwe kana ukasaiwana kuburikidza nebrowser isingazivikanwe kana VPN.
Asi handizvo zvoga. Kana iwe waitsvaga CRM uye wakapinda kubva kune imwechete mudziyo kuenda kuFacebook kana mamwe masocial network, tarisira kushambadza ipapo. Zvakanaka, kana iwe wakatsvaga "crm" mumasocial network, semuenzaniso, kuti uone izvo vanhu vanonyora, ndizvozvo - iwe uri kutarisa.
Ndiani anogona kushambadza?
Chero ani zvake ane diki webhusaiti kana peji yekumhara pane yakataurwa musoro (pane zvinosarudzika kana webhusaiti isingadikanwi zvachose, asi iyi inyaya yakakosha).
- Kambani yevatengesi ndiyo inovandudza CRM masisitimu pachayo, ayo anoita mashandisirwo akananga (semuenzaniso, isu tinoshambadzira. chaizvo). Neziso rakadzidziswa, kushambadza kwakadaro kunogona kusiyaniswa kubva kuboka revanhu - vane mavara akangwara uye akanyatsofungwa mapikicha muchiratidziro, nekuti mutengesi anokoshesa mukurumbira wayo uye haaise panjodzi yekutumira chimwe chinhu chinogona kutyora mutemo. mitemo yeYandex kana iyo Federal Law "On Advertising". Kunyange zvazvo kune "kusika" kunze pakati pevatengesi vechidiki. Iko kushambadza kunotungamira kune yepamutemo webhusaiti kana yekumisikidza peji mune imwechete domain.
- Vashandi, vatengesi, vatengesi makambani akabatana nevatengesi vanoedza kushandura mitemo yavo (iyo isingawanzoshanda). Kushambadza kwavo kwakanyanya "braze"; mawebhusaiti anowanzo angori makadhi ebhizinesi kana peji rimwe rekumhara.
- Referrals makambani ayo CRM isiri basa ravo guru, asi kana ikapisa, wadii kuwana chikamu uye mari yekudzidziswa uye "kuita" (verenga: nyore setup). Kazhinji kazhinji inowanikwa pamasocial network, kushambadzira kunogona kutungamira kune peji rekutora, chat, peji pasocial network, kana kungoita fomu rekutumira data. Pakati pekutumira kune info-bhizinesi (zvakanaka, isu tiri paHabrΓ©, kutaura chokwadi, info-gypsies), tichadzoka kwavari gare gare.
Kushambadza kwakanangana naani?
Kana vashambadziri vaiziva izvi ... π Zvechokwadi, chokwadi, isu tose tinorota kuti kushambadzira kuchaonekwa nevanoita zvisarudzo (DMs), avo vachaona kushambadza, kufadzwa uye kuonana, vachisiya zita chairo (uye kwete My Master) , iyo email chaiyo (asi kwete [email inodzivirirwa]) uye nhamba dzerunhare chaidzo. Isu tinovimba navo, hongu, asi isu tinonzwisisa kuti isu tinopedzisira tave nevadzidzi vane kosi (mudzidzi akambonyorera kwatiri uyo aida kutora zvinyorwa zvedu kubva kuna Habr kuenda kudhipuroma rake, asi panguva imwe chete kutsiva zita racho neimwe yakakurumbira. CRM), vashandi vanoda kuziva kuti CRM chii uye chii chakavamirira (kunyangwe chiri chikamu chavo kuti tiri kubhuroga paHabrΓ©) uye vanongoda kujekesa kuti CRM chii.
Zvichienderana nekuverenga uku, kushambadzira kunofanirwa kuve kwakarurama, kutendeseka, kunoenderana nechikumbiro uye kutungamirira kune saiti inogona kutengesa. Saka tichaona kuti chii uye chii chinomira kumashure kwayo.
Ndekupi kwaungasangana nekushambadzira kweCRM masisitimu?
- Asi kutsvaga kuri mumitsva yekutsvaga mhinduro.
- Pamasaiti nemasevhisi - mukutsvagisa mawebhusaiti ekutsvaga (semuenzaniso, Yandex.Zen, Mamiriro ekunze, Mepu kana chero imwe saiti yakabatana neinjini dzekutsvaga).
- Mune mobile application.
- Pasocial network (kushambadzira kunoiswawo kuburikidza nemapuratifomu ega ekushambadzira maakaundi).
- Zvakanaka, kunyangwe isu tisiri kutaura nezve zvirimo, kuve paHabrΓ©, ini handigone kubatsira asi kutaura mamwe marudzi maviri ekushambadzira anoshanda zvikuru - izvi ndizvo chaizvo zvemhando yepamusoro (formula iri nyore: 80% kubatsirwa, kwete. kupfuura 20% PR) uye mabhenji anotengwa zvakananga panzvimbo uye anoiswa aine chinangwa chakasimba.
Izvi zvakajairika, ruzivo rupfupi nezve kushambadzira kunokutevera iwe paInternet. Uye ikozvino yave nguva yekuenderera kune chaiyo mienzaniso uye kuiongorora kuti tinzwisise kana ivo vari kutivimbisa zvakanyanya? Zvikasadaro, iwe uchawana kukosha kwemari yako kune yemahara CRM nekudzidziswa uye bhuku rekuverenga sechipo, wozoenderera mberi nekubhadhara.
Mabhurogi emakambani ari paHabrΓ© ari kushambadza here?
Chokwadi hongu, uku kushambadzira uye PR. Asi iyi mhando yekusimudzira yakati siyanei neakare kushambadzira zviitiko; iyi ndiyo inonzi inokunda-kuhwina mamiriro. Iwe unoverenga zvinonakidza uye zvinobatsira (kwete nguva dzose, nhamo) zvinyorwa zvekambani uye unobhadhara nekuona zviziviso, uye avo vanozvida vanowana ruzivo rwakakosha pamusoro pechigadzirwa. Semuenzaniso, blog yedu. Iwe unovimbiswa kusawana huwandu hwakadai hwezvinhu zvine ruzivo nezveCRM chero kupi muchikamu chinotaura chiRussian cheInternet - isu tinotumira zvese zvatinoziva isu pachedu (kunze kwenyaya dzekambani, nekuti kune maNDA, mvumo uye tsinga). Isu takanyora zana zvinyorwa paHabrΓ© uye vese vakatendeseka, vanoratidza ruzivo rwedu, uye kubatsira mazana evaverengi kufamba nenyika yeCRM. Uye zvinoratidzika kwatiri kuti kushambadza mukati mezvinyorwa zvakadaro kwakarurama. Zvimwe chete zvinogona kutaurwa nezve 100% yekambani blogs paHabrΓ©.
Takakuonera kushambadza - kune mashura ipapo!
Kutengesa uye purofiti kukura
Nhema huru mukushambadzira CRM masisitimu ndiwo akasiyana zvirevo ekuti CRM system ichakuitira chimwe chinhu, kuwedzera chimwe chinhu kwauri, kana kuti iwe unogona kuwedzera chimwe chinhu nekuda kweCRM.
Hapana kana mutengesi anogona kukuvimbisa kuti mushure mekuita yavo CRM system, kutengesa kwako kuchawedzera ne10%, 2 nguva, kurongeka kwehukuru, nezvimwe. Ehe, kutengesa otomatiki kunowanzo tungamira kune optimization yemaitiro uye, semhedzisiro, kuwedzera kutengesa, asi kune imwe neimwe kambani zviratidzo izvi zvinonyanya kuenderana uye zvinoenderana nezvakawanda zvinhu. Naizvozvo, kana iwe ukasangana nechiziviso chakadaro, unogona kukumbira zvakachengeteka vimbiso uye mazwi ekukura kwakadaro. Asi zvakanyorwa zvine hungwaru nezvekuwedzera purofiti - kusvika ku30% (zvakanaka, kureva, kubva 0 kusvika 30%), asi chii chaunofanira kuita kana purofiti yakaderera panguva kana pakarepo mushure mekuita?
Tichawedzera kutengesa ne2 nguva, kuwedzera purofiti kusvika ku30%. Disproportional, haufungi here? Ko miganho yekutengesa ichadonha here?
Advert iyi yakava "Patient Zero". Mumashure make ndipo pakazomuka pfungwa yechinyorwa ichi. Kuwedzera kutengesa kakawanda nesoftware yemhando yepamusoro ivimbiso yenhema inoshamisa. Nenzira, ndakasiya chikumbiro, asi hapana akandifonera zvakare.
Zvakawanda zvine mwero, asiwo zvakawanda
Iko pano: 40% kukura nekuda kwekuita. Ko nhamba idzi vanodziwana kupi, hameno?
Kwete handitendi. Uye ini handisi kuzova nechokwadi, nokuti kukura kwekutengesa, kuchinja muhutano hwavo, cheki cheki uye kutengesa kutenderera kune munhu oga. Chero mamiriro ezvinhu haufaniri kutora zvisungo zvakadaro.
Mitengo iri kukwira, vimbiso dziri kuwedzera. Kukura kwepurofiti mumwedzi wekutanga? Ko kana kudzikira kwacho kuchikonzerwa nekuti mamaneja anozodzidziswa uye kugona muCRM system?
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Hapana kana mutengesi weCRM mumwe chete anogona kuvimbisa kukura kwekutengesa, kunyanya munguva chaiyo uye nezana chairo. Iko kushanda kweCRM kuita uye kukanganisa kwekuita pakuita kwebhizinesi kunotemwa nehuwandu hukuru hwezvinhu, munhu kukambani yega yega. Mukuwedzera, kuwedzera kwepurofiti kunogona kuitika kwete zvachose nekuda kwekuwedzera kwekutengesa, asi nekuda kwekugadzirisa maitiro uye kuderedzwa kwemari yekushandisa.
Kuita mumaminitsi gumi nemashanu, awa, zuva, nezvimwe.
Tine chirongwa chitsva chinoshamisa - . Patinoishandisa kune vatengi kana kunyora chinyorwa paHabrΓ©, tinoti - tanga mumaminetsi mashanu. Uye isu tine mhosva yekuti kutanga kwesevhisi iyi kunotora chaizvo maminetsi mashanu, yakagadziridzwa kumhanya kwekubatanidza. Nekuti iyi iri nyore webhu application yaunogadzira fomu rekunyorera uye wotanga kutsigira vatengi vako mune nyowani-inoshamwaridzika interface. Hezvino zvazvinoita:
inowanikwa . Nenzira, iwe unogona kunyoresa uye kuona kuti iyo mbiri yakamiswa sei uye matikiti anogona kugadzirwa nyore - isu tinozvifarira isu pachedu :)
Uye hezvino izvo chimiro cheCRM system uye kadhi yemutengi mairi inotaridzika. Iwe unofunga kuti zvinokwanisika here kuishandisa mumaminitsi gumi nemashanu, awa kana zuva? Kuiona kekutanga uye kuiyedza chete maererano nekushanda kunototora anenge maawa matatu, uye chete kana iwe uchiziva chinonzi CRM uye uchinzwisisa maitiro ekuona chimiro chayo. Asi ichi ichokwadi, zvishoma zvekunyomba. Muchokwadi, dambudziko nderekuti mukushambadzira izwi rekuti "kuita" rinoreva chero chinhu: kunyoreswa muhurongwa, yekutanga setup, "kumhanya" nemazano (matipi) kuburikidza neiyo interface, nezvimwe.
Main hwindo (desktop) RegionSoft CRM
RegionSoft CRM mutengi kadhi
Kune munhuwo zvake anomhanyisa bhizinesi uye anosangana neCRM system kekutanga, kuita inyaya isinganzwisisike uye, kazhinji, inotaridzika chaizvo sekuisa iyo system paPC kana kuimisa mubrowser hwindo. Muchokwadi, kuita chinhu chakaoma, chenguva refu, nhanho-nhanho nzira yekuisa CRM system kushanda. Inosanganisira nhanho yekugadzirira (bhizinesi rekuongorora, kubvunzana, kugadzirisa maitiro, kuumbwa uye kuunganidza zvinodiwa), iyo chaiyo yekumisikidza uye nhanho yekudzidzira, uye zvishoma nezvishoma kutumwa. Kuti uone kudzika kwemaitiro aya, tarisa padhiyagiramu yatakagadzira:
.
Mastering CRM inyaya yakaparadzana, uye haigone kutora maminetsi gumi nemashanu. Kutanga, mushandi anozvinyudza mukati meiyo interface, anodzidza mabasa ekutanga, obva apinda data uye anodzidza kushandisa mamodule, obva ajairirwa kune zvigadziriso uye zvigadziriso mawizard (semuenzaniso, macalculator uye bhizinesi maitiro), anovaka mishumo, anodzidza kushandisa tsamba. uye telephony muCRM, uye inodyidzana nevamwe vaunoshanda navo. Munguva yekuvandudzwa kweCRM system, vashandisi vanojairana nezvinyorwa zvesoftware, izvo kubva kune chaiye, ane ruzivo mutengesi hazvitore akati wandei kana mashiti matatu. Ibhuku hombe, rakagadzirwa zvakanaka remazana akati wandei emapeji - hazvigoneke kuriverenga mumaminetsi gumi nemashanu, ndoda kuzvigona. Semuenzaniso, bhuku redu reRegionSoft CRM 15 rinotora mazana matatu mapepa - , inosuma CRM mune zvakawanda zvakadzama sezvinobvira.
Kana kudzidza CRM kuchitora maminetsi gumi nemashanu, haisi CRM system, ndeye maneja wekubata
Vakomana ava vanenge vane record holders in terms of promises. "Chizvarwa chitsva cheCRM" (chinhu chimwe chete chinotaura nezvechizvarwa chitsva ndechekuti yakagadziridzwa nevamiriri vechizvarwa chitsva) inonzwisisika pakutanga kuona uye haidi kudzidziswa - izvi ndizvo zvinotaurwa nepeji yekumhara. Kune rumwe rutivi, iyi sisitimu haisi nyore, kune rumwe rutivi, rudzii rwe automation iyo kunyange yekutengesa (tisingatauri basa rekushanda!) Kana isingadi kudzidziswa.
Chaizvoizvo, ichi ndicho chokwadi - "basic kuita". Chaizvoizvo kumisikidza webhu application uye kubvumira vashandi kuiwana. Mushure meizvi, "zvisiri-zvakakosha" zvinotanga, sekutonga, kune vakawanda vatengesi inobhadharwa. Zvakare hunyengeri, asi hunotaridzika hwakatendeseka kupfuura mienzaniso yakanyorwa pamusoro.
Ndizvozvo. Asi izvi hazvina chokwadi :)
CRM ichanyorwa zvakananga iwe, kuti uodha
Panguva iyi, ziso rangu rekurudyi rakatanga kubvunda uye ndakakurirwa nendangariro dzekuti mumwe wemamaneja angu ekutanga ekambani yebhizimusi yepakati akati usazvinetse kutenga CRM, asi kunyora CRM yako pamabvi ako. Vakatanga kunyora, asi kambani yakanga isisipo, uye system yacho haina kumbonyorwa. Nokuti hazvisi zvechokwadi. Izvo zvine musoro kunyora mhinduro yakapusa iyo inochengetedza ruzivo nezve vatengi uye kutengeserana, kuratidza mishumo uye kutumira zviyeuchidzo kubva kune yekutanga kalenda. Iyi haisi CRM system, kunyangwe ichidaidzwa kudaro. Kugadzira yakajairika CRM inogamuchirwa kushanda uye otomatiki inotora makore akati wandei uye inodhura akati wandei mamirioni rubles. Sei iwe uchida izvi kana paine akawanda eakagadzirira-akagadzirwa mhinduro kune yega kuravira uye kunyangwe bhajeti rese?
Kana iwe ukatarisa mawebhusaiti emakambani anopa kuvandudzwa kweCRM masisitimu, iwe uchaona kuti mainterface akafanana, uye mavakirwo akafanana. Icho chokwadi ndechekuti ikozvino kune Symfony (PHP) chimiro pakanyorwa maCRM aya - iyi ndiyo inonyanya kufarirwa sarudzo. Kunyangwe paine zvigadziriso muLaravel uye kunyangwe muYii. Zvakanaka, kunze kweizvozvo, kune akavhurika sosi mapurojekiti anogona kushandurwa nyore kuita ekutengesa, pasina forogo, asi nekungodzokorora chikamu chekodhi.
Dambudziko nderekuti iwe uchagashira CRM ine inogamuchirika interface, zvese zvichakukodzera iwe, asi sezvaunoishandisa, zvikanganiso zvakawanda, tsikidzi, matambudziko, maburi ekuchengetedza, nezvimwe zvichaonekwa kuti chinhu chega chaunoda kuita kupa. simudza iyo CRM uye tenga yakagadzirira-yakagadzirwa mhinduro (yakaedzwa, nerutsigiro, yakakwenenzverwa maficha uye akanakisa maitiro pabhodhi).
gadzira kugadzira CRM inotyisa kufungidzira. Mibvunzo ndeye: pane kupfura here kana, semuenzaniso, kukudza? Ko kana paine kutsemuka?
Dzimwe nguva "tichanyora" zvinoreva mutengesi akajairwa CRM, iyo mumwe wake anonatsa kana kumisikidza kuti ienderane nezvaunoda - asi izvi hazvireve kuti CRM "yakanyorerwa" iwe, yakagadziridzwa uye yakagadziridzwa iwe.
Izvi zvatova zvakanakisa. Nepo chimwe chinhu chinogona kuitwa newebhu-CRM, kusimudzira Windows kwakaoma, kunotora nguva, uye kunodhura. Uye hupenzi kana paine mhinduro dzakanaka dzine ruzivo rwekuita, nhoroondo yekutadza uye kubudirira, uye yakagadzikana shanduro.
Handizvidzokorore kaviri, handizvidzokorore. Zvingave zvinonakidza kubvunza kuti mazuva ekupedzisira asangana kweinenge mwedzi mitanhatu.
Haasi munhu wese anobhadhara!
Rega ndiite chengetedzo ipapo ipapo: tiri kutaura nezve mutero wemahara, kana vamwe vese vabhadharwa; isu hatisi kufunga nezve yakavhurika sosi izvozvi. Yemahara ndiyo inonyanya kuzivikanwa chishandiso chekushambadzira. Iko kuverenga kuri nyore: suma mushandisi kune CRM system zvirinani, musunge uye wozomushandura kumubhadharo wakabhadharwa. Ini ndichasimbisa akati wandei marudzi emahara.
- Yemahara CRM yakanyatso idemo vhezheni ine yakaganhurwa yechokwadi nguva (kazhinji mazuva gumi nemana, zvishoma kazhinji makumi matatu). Iwe unoidzidza, ita kutengeserana kwako kwekutanga, iedze, siya data rako. Mushure meizvi, kukurukurirana kwechokwadi pamusoro pekutenga kunoitika.
- Yemahara CRM yekuburitswa kwekare - mushandisi ane mukana weCRM aine kana asina zvirambidzo, asi yekuburitswa kwekare (ona nhamba yeshanduro yazvino uye yemahara vhezheni). Semutemo, inounzwa sezvairi (sezvairi), haina kutsigirwa uye yakakodzera kune mabhizinesi ega ega ekutanga accounting yevatengi uye kutengeserana. Legacy inhaka, hapana chakanaka.
- Yemahara CRM ine zvirambidzo pamatemu, vashandisi, mashandiro, disk nzvimbo, nezvimwe. - mhando se "yakazara-yakazara" CRM zvachose. Musungo unonyanya kuyedza: unotanga kuishandisa nesimba, pinda data, uye mushure memwedzi 3-5 unotanga kupotsa chimwe chinhu, uye ichi chinhu chinowanikwa mune yakabhadharwa vhezheni. Zvinonyadzisa kurasa data, iwe une usimbe kuchinja CRM uye sarudza zvakare, iwe unongochinja kune yakabhadharwa kunyoreswa.
Muchidimbu, hapana chakakanganisika neizvi - iva nechokwadi chekuwana zvirambidzo zvizere uye tarisa nguva yechokwadi yehurongwa hwemahara. Rega nditore mukana uyu kukuyeuchidza: chizi chemahara chiri muteya rembeva chete.
Pano zvese zvemahara uye kutengesa kunotora mumazuva gumi nemashanu. Zvakakosha here kutarisa mberi?
CRM iri nyore, kutengesa kwemahara kuri kuwedzera
Iyi inyaya yakakosha. Edza kunzwisisa kuti chii chakashata pano pasina kutarisa chinyorwa chiri pasi pemufananidzo.
Somugumisiro, haisi yemahara. Unoziva here kuti nei? Nekuti "kuitwa kwe0", i.e. setup ichave yemahara uye awa yekudzidziswa, hapana akataura nezve marezinesi / kubatana. Asi imwe nzira isina kutendeseka: "Zuva rimwe chete!" Ehe, handisi ndega, ndanga ndichibata iyi ad kwevhiki (ndinofungidzira kuti iri kudzoreredza.
Nyaya yakafanana: 7500 panzvimbo ye20, kana kunyange zero - ye kuita. Zvinosanganisira chii - handizivi.
Mamirioni Mamirioni Vatengi
Unotenga sei software? Chekutanga, angangoita mushandisi anonyoresa pasaiti uye anowana mukana kune yemahara kana demo vhezheni, anoiedza uye chete ipapo anoita sarudzo yekutenga. Havasi vese vanotungamira vanoshandurwa kuita vatengi. Asi, mumutemo, hapana ari kumisa kambani kudana munhu wese akasiya data pane saiti mutengi. Chaizvoizvo, ndicho chikonzero vatengi vanogona kuverengwa nevanotungamira vakanyoreswa, nekubhadhara kwekutanga (mumamiriro ezvinhu akanaka, anenge 8-10 nguva shoma), kana nevatengi venguva dzose (kazhinji pasi pe10%). Asi pakushambadzira, nzira dzese dzakanaka, saka kune makambani ari pamusika ane mamiriyoni evatengi. Muchidimbu, ichi chiratidzo chechikamu chekambani, asi haufanirwe kutenda neupofu nhamba.
Zvese zvakanaka pano - kurongeka kwakakwana mukutengesa, uye 15 vatengi. Unoshamisika: nekutengesa kwakarongeka kwakadaro, ko iwo madhipatimendi anotyisa ekutengesa emakambani aunobata anobvepi...
Nenzira, mune imwe yezvigadzirwa zvekushambadzira zvevashandi vekambani imwechete nhamba yacho haisi mamiriyoni mashanu, asi mamiriyoni maviri, 5. Zvingave zvakanaka kuwiriranisa advertising templates.
Kune zvakare vhezheni "tichakuratidza CRM ye0 rubles" - hunyanzvi hwakachena. Vese vatengesi vane tsika vanopa online demos eCRM masisitimu emahara, hapana mukana kune izvi.
Mamwe mashiripiti
Paunogadzira zviziviso zveDirect, nekukurumidza kana gare gare kusika kunotanga kubuda uye iwe unoda kunyora chimwe chinhu senge "RegionSoft CRM - tanga takabata musika kwemakore gumi nemashanu" kana "Hyper CRM yebhizinesi rako rinoshamisa." Aya ads akashata: haatakure chero ruzivo rwakawanda. Nekudaro, iwe unofanirwa kumira kunze neimwe nzira - izvo zvinoita mamwe makambani anoshanda neCRM masisitimu.
Semuyenzaniso, vanopfuudza zvinhu zvakajairwa sezvavanokwikwidza kana kutamba chokwadi icho, chokwadi, imwe CRM haina.
Anenge munhu wese anga achitaura kwenguva yakareba kuti rondedzero yemitengo yakavhurwa pasina kunyoreswa. Zvakanaka, pano zvinhu zvose zviri nyore: unoda x rubles yeCRM, isa mutengo we x + 3000, zivisa. Kushambadzira kwesangano, 1st course. Asi muchokwadi, vakomana ava ndivo vanokupa iwe kuti uwane mutengo wekupindura mibvunzo mitatu, pane kutevera yakananga link kune saiti - nekudaro ivo vanozowana rumwe ruzivo nezvewe. Izvo zvinonyengera, uye musimboti hazvisi pachena kune asina ruzivo mushandisi.
Zvakanaka, iyi imhando yemhando: "usatenge CRM kusvika watarisa yedu." Yakachena clickbait.
Iko hakuna ERP system kuseri kwechiziviso ichi, takatarisa, asi zvakare, hapana ari kukumisa kubva kuzvidaidza iwe. Uye inotaridzika uye inonzwika yakasimba, senge mbiri mune imwe.
Nenzira, nezve ERP, kana zvakanyanya, nezve iyo isiri yechokwadi yemukati yezviri kuseri kwekudzvanya pane ad. Zvinoitika kuti indasitiri-chaiwo maCRM anopihwa - asi kutaura zvazviri, iwe unowana mukana wedemo kune imwecheteyo CRM sisitimu, uye chiratidzo chako chekubatana kweindasitiri chinobatsira maneja wekutengesa kusarudza iro rakakodzera script rekutaura newe. Munguva yekuedzwa, ndakasangana neimwe kambani ine canonical maitiro: kushambadzira kunopihwa "CRM ye...", pane rondedzero yemaindasitiri pawebhusaiti, asi chokwadi unonyoresa mune imwechete interface - kunyangwe masangano uye madhairekitori, nekuda kwehunhu, haana kudomwa pasi peindasitiri.
Nenzira, magweta akanyanya kudziya nezveCRM nekuda kwezvikonzero zvakati, kusanganisira chengetedzo. Tisingataure kuti ivo havana akawanda ematambudziko ebhizinesi, vane chaiwo maitiro, uye vanosarudza kubatanidza Excel uye sherufu nemapepa ezvinyorwa.
TOP 3 makambani muRussian Federation zvakare mubvunzo mukuru (TOP 3 pakati pezvose hazvibviri, TOP 3 CRM haisi, TOP 3 yeimwe kirasi yevatengesi vanobatana inonyanya kuitika).
Uye zvechokwadi, tingavepi pasina marobhoti, neural network uye hungwaru hwekugadzira! Zvakare, inyaya yetsanangudzo dzepfungwa idzi. Kutanga, ngatitsanangurirei marobhoti. Marobhoti aripo mune akanyanya kukomba CRM masisitimu, asi havasi vese vakafunga kuvadaidza kudaro. Muzviitiko zvakawanda, marobhoti muCRM isoftware inokonzeresa inokonzeresa chiitiko. Semuenzaniso, iwe wakagadzira chibvumirano, zvigadzirire iwe basa rekufona mumazuva matatu - iwe uchagamuchira chiyeuchidzo rimwe zuva, awa nemaminetsi gumi nemashanu isati yafona. Iri rinenge riri robhoti, kwete munhu. Kune mamwe marobhoti akaomarara: anotangisa uye anotamisa bhizinesi maitiro kubva pachinhanho kuenda padanho, kufona, kuita backups uye kuwiriranisa husiku maererano nehurongwa, zvichingodaro. Hapana sainzi ngano - yakajairwa chirongwa kodhi (zvakanaka, kwete zvakajairwa - yakanaka, yakanyatsofungwa-yakanyatsofungwa chirongwa kodhi).
Chiziviso chakanaka, marobhoti ari munzvimbo, achiita maitiro avo. Asi zvakadaro, robhoti ndiro zita rekutengesa, kunyangwe rikasaburitsa WOW mhedzisiro pauri uye risingabati chikwama chako.
Neneural network uye huchenjeri hwekugadzira, zvinhu zvakanyanya kuoma. Chokwadi, munyika uye muRussia kune akati wandei CRM masisitimu anoshandisa aya matekinoroji, uye izvi zvinoshamisa kubva pakuona kwekusimudzira uye kufarira kweinjiniya. Uye zvinoshamisa kubva pakuona kwekambani yakakura kwazvo: zvichibva pakuongororwa kwekutengeserana kwakavharwa uye / kana maitiro evatengi, mhedzisiro yehukama nemutengi mutsva inofanotaurwa (Semuenzaniso, iwe unotengesa zvekushandisa uye zvekushandisa muhofisi muRussia yese uye waona kwenguva refu kuti magweta anotenga akawanda ehofisi mapepa - haudi AI pane izvi. Asi mushure me 3-4 zviuru zvakavharwa zvibvumirano, iwe unocherechedza kuti magweta (ane mapepa), kutenga sipo yakawanda uye tauro pamushandi, kutenga kunyange mamwe maswiti uye tii. Iwe hauzvione, asi iyo AI inoiverenga. Aya ndiwo makambani anogamuchira vatengi muhofisi yavo, uye iwe unogona kuvapa chimwe chinhu chakananga - asi iwe unotosvika kune izvo nepfungwa dzako, iyo AI inongokurudzira kuti vatengi vatsva vane vhoriyamu yakakura yepepa uye zvekugezesa zvakare. akapa zvihwitsi) Saka, kana iwe uine diki vhoriyamu yeakavharwa kutengeserana (isingasviki 3-4 zviuru zvekutengeserana zvishoma), saka CRM yakadai sesoftware package ine hungwaru hwekugadzira haibatsiri kwauri: haizove nechekudzidza kubva, hapazove. data rakakwana (zvakanaka, ndiko kuti, hapana chekushandisa kudhirowa nezve mukana wekuti chiitiko chiitike). Usanyengerwa nemashoko anonakidza!
Kutyorwa kweFederal Law "Pakushambadza"
Kutanga, chirevo kubva kuFederal Law "Pakushambadzira" (Chinyorwa 5):
3. Kushambadza kune ruzivo rusingaenderane nechokwadi kunoonekwa sekusavimbika:
1) nezve zvakanakira chigadzirwa chakashambadzirwa pamusoro pezvinhu zviri kutenderera zvinogadzirwa nevamwe vagadziri kana kutengeswa nevamwe vatengesi;
Izvi zvinosanganisira superlatives (yakanakisisa, yakasimba, inokurumidza, nezvimwewo) inoshandiswa kune chigadzirwa kana pasina humbowo hwemashoko ari pamusoro apa (Forrester akacherechedza Romashka CRM seyakanakisisa mukushanda); hezvino zvese zvine chekuita ne "nhamba 1". Kushambadza kwakadaro kusaremekedza vakwikwidzi nevashandisi. Iwe unogona kunyunyuta zvakachengeteka nezvavo kuYandex/Google neFAS. Nekudaro, isu hatiite izvi - handizvo zvavanoita nemasampuli ekutsvagisa :)
Ndiani akati ndiyo yakanakisisa? Anofunga kuti ndiani?
Nhamba 1 uye iyi haisi nhamba 1 zvachose, kunyange kubva kune avo vatinonzwa kakawanda. Nenzira, 100% kuvimbika zvakare chirevo-chakadaro - kunyangwe maseva anoshivirira mhosva ane 99.6-99.9%. Uye heino gore rekunze rine data, backups, application pachayo, ping...
Nekudaro, vamwe vatengesi vane kodzero yekuzviti ivo vekutanga. Semuenzaniso, unogona kuraira chidzidzo chakabhadharwa (kubva munenge mamiriyoni 1-1,5 rubles) mumamiriro ezvinhu akamanikana indasitiri nzvimbo uye kuwana Nha. Somunhu anoshandisa, izvi hazviratidzi kukuita kupisa kana kutonhora, asi, kutanga, unogona kuvimba nyore nyore Nha.
Mystical coincidences
Hapana chakakosha mune iyi ad, kunyora CRM mashandiro. Zvose zvaizova zvakanaka kana zvisiri zvechiziviso ... kufanana neRegionSoft CRM, tsamba mushure metsamba, asi panguva imwechete yakasiyana zvachose. Panguva imwecheteyo, ichi ndicho chiziviso chedu chekare, chandinodada nacho - takakwanisa kuratidza pfungwa yekushanda zvakanyanya.
Heino kushambadzira kweimwe kambani yakabatana yeimwe inozivikanwa kwazvo CRMs:
Uye heino skrini kubva kune yedu Yandex.Direct ine chinyorwa ichi:
Zvakaoma kufunga kuti izvi zvakangoitika, kunyanya sezvo iyo CRM system inosimudzirwa nekambani yekudyidzana haina mabhizinesi maitiro kana maKPIs (uye izvi hazvina kunaka kana zvakaipa - vanongove nehunyanzvi hwavo hweCRM, isu tine huzivi hwedu. mune iyo ine nzvimbo yeKPI system yakaoma, bhizinesi maitiro uye mamwe mabhero ebhizinesi uye muridzo).
Infobusiness
Mahombe eCRM masisitimu anovavarira kuvaka yavo network network uye nekudaro kuita kuti kujoinha matinji evanogovera kuve nyore sezvinobvira, uye dzimwe nguva kunopa ega mamiriro evarairidzi, varairidzi vebhizinesi, avo vanowanzova mabhizinesi eruzivo. Naizvozvo, gadzirira kubhadhara mari kumudzidzisi wekutengesa kana chivakwa chechikwata, uye nemari imwechete kugamuchira kushambadza kweCRM system uye nekumwe kuisirwa kwayo mune hukasha fomu.
Kune dzimwe nzira: ruzivo rwebhizinesi vanhu vanotengesa mabhuku uye zvinyorwa zveCRM, vanokupa macheki mazita mukutsinhana nedata, maererano nezvauchazokwanisa kuita? Ndizvozvo - kutengesa CRM system. Nekudaro, kazhinji pane mirau, macheki, nezvimwe. mafaira akanyanya kukosha achatumirwa kwauri mahara, asi zvakare - mukutsinhana nefoni yako uye e-mail.
Kubva pane zvandakabata panguva yekutsvagisa, vakanditumira: 2 cheki, bhuku rakanyorwa naCaptain Obvious, vakada ruzivo nezvekambani yangu parunhare vachichinjana necheki uye - cherry pakeke - vakanditumira bhuku rakazara. yeRussia yakakurumbira CRM ye2017 gore.
Aiwa, shamwari, kutumira chimwe chinhu muna 2019 mukutsinhana nedata remushandisi hachisi chipo, isu tiri kutotengesa. Uye izvi zvinofanira kutorwa zvine musoro.
Imwe yehunyanzvi hwe infobiz, iyo yakauya kwandiri kuburikidza nezvikumbiro zveCRM, asi haina kumboburitsa chero mwenje pane otomatiki. Nekupera kwemaminetsi uye counter perpetual, ichi chave chiri chigadziro chekare, asi maPDF, ayo asara matatu chete ... Haaperi here kana chimwe chinhu? Sei pasina chero veCRM vanhu vakafunga kushandisa fomula "3 1043 chete marezinesi asara"?! π
Uye kwete kunyange CRM
Zvinoitika kuti panzvimbo yeCRM, iwe unosangana nechimwe chinhu chakasiyana mukufunga kwayo uye chinangwa: Ndakasangana nematafura maviri ekubatsira, mumwe murairidzi wekutengesa, maviri ekushambadzira masisitimu uye boka reIP telephony yeese mitsetse nemhando. Pazasi ndiyo isingazivikanwe uye isingakuvadzi yemienzaniso:
Ndakagadzirira chinyorwa ichi kwenguva yakakwana (kuunganidza kushambadza uye kuwana pakutengesa, retargeting zvinyorwa, nezvimwewo). Munguva iyi, ndakadzidza chikonzero chekumisikidzwa uku - rimwe rematafura ekubatsira rakasarudza, pane chimwe chikonzero, kujoinha musasa weCRM masisitimu akareruka, ayo akashumwa paFacebook. Nekudaro, iyi yakawanda yemini-rubatsiro dhesiki pane CRM, asi sezvo pasina indasitiri chiyero chakadaro, munhu wese akasununguka kudanwa sezvaanoona zvakakodzera.
Iyi zvakare haisi CRM zvachose, asi chinongedzo chekubatanidza (chingave chiri kutambanudzira kuchidaidza kuti kubatanidzwa) boka remasevhisi akasiyana. Kazhinji, kutaura, icrutch-connector kune zoo yebhizinesi software.
Nenzira, panguva yekuedzwa (inenge mwedzi nehafu), ndakateverwa nezviziviso zvevatungamiri vejenareta, software yakasiyana-siyana a la contact manager, vadzidzisi vebhizimisi nevarairidzi, zvidzidzo zvekutengesa, nezvimwewo. Saka, mwaka wekuvhima wakavhurirwa mweya wese wevarombo uchitsvaga CRM. Mune dzimwe nzvimbo zvakafanana (edza kutanga kusarudza motokari kana chikoro chekutyaira), mune dzimwe zviri nani (kazhinji kune zvinhu zvakasiyana-siyana uye mabasa).
Uye ikozvino Instagram iri kuwana vanyoreri seavo mune yambiro pazasi.
Babki vari kuuya. Pane CRM, pane babki.
Uye vari sei?
Makore mashanu apfuura, ndakasimudzira software yaiita kunge CRM pamusika wepasi rose (yaive imwe kambani, kwete RegionSoft). Uye ndakaona kuti maitiro eCRM masisitimu kune dzimwe nyika (Western Europe neUSA) akasiyana zvachose: iyi ndiyo inodiwa inoshanda software, pane izvo zvinodiwa uye izvo zvinofanirwa kuwanikwa. Hapana anopomera makambani ekuisa, munhu wese anofarira mikana yezvigadzirwa zvitsva, mabhizinesi madiki ari kushanda uye akavhurika kutaurirana.
Ndokusaka ads ari kufinha, pasina kupenya. Ndizvo zvazvakaita kwatiri!
Uye kazhinji, kushambadza kwemakambani eRussia paGoogle kwakava kufinha zvakanyanya kupfuura muYandex. Ndine akati wandei mavhezheni ekuti nei paine musiyano wakadaro pakati pemakambani mamwe chete, asi ndine chokwadi chekuti izvi zvikamu zvechikonzero chimwe chikuru - kusada kubatanidzwa neGoogle Ads:
- Vateereri veGoogle muRussia havanyanyi kunakidza
- kumisikidza mishandirapamwe yakaoma zvikuru uye inotora nguva yakareba
- Zvinodiwa zvekushambadzira zveGoogle zvakaomarara.
Nenzira, kana usati wambove wakaremara kushambadza muGoogle Ads/AdWords, ndinogona kugovera zvandinoona. Iwe unomuka mangwanani, pinda muakaunti yako, pane zvakawanda zvitsvuku ipapo uye zviri pachena kuti kushambadzira hakusi kushanda. Unofonera rutsigiro, vanokutumira kune nyanzvi, wobva wanyora tsamba wogamuchira mhinduro dzinodziya. Kana pasina maneja wega, kuvharira kunogona kugara kwenguva yakareba, saka chakavanzika chiri nyore: kuwana rutsigiro, kurota pamusoro pavo - uye zvese zvichave zvakanaka. Vakomana vacho vane bureaucratic, asi vakakwana.
Mumhanzi uyu unogona kuridza nekusingaperi - pandakanga ndichinyora positi iyi, kusajeka, kurongedza uye kuita mhedziso, zvisinganzwisisike uye zvisiri zvekushambadza zveCRM masisitimu uye masevhisi ebhizinesi eese mitsetse nemhando zvakaramba zvichiwira pandiri. Wese mushambadziri anoyedza kumira kunze, nekudaro kazhinji achidarika miganhu yezviri pamutemo, zvakatendeseka uye zvine musoro. Mutengi wese ane kodzero yekusarudza. Dzidza kuverenga kushambadza kwekambani uye iwe unozogona kusarudza akakodzera otomatiki shamwari ane bhizinesi maitiro atove akajeka mukushambadza.
Yedu arsenal ye yakazara bhizinesi otomatiki:
- ine simba desktop CRM system yemabhizinesi madiki uye epakati nepakati.
NEW! - Cloud-yakavakirwa tafura yekubatsira ine mushandisi-inoshamwaridzika interface uye yakanyanya kumhanya.
Nyora, fonera, taura nesu - isu tichazviitira kumazino! π
Source: www.habr.com