Nhanganyaya

Sei ungade ruzivo rweiyo semantic yekusiyanisa tekinoroji?

• Tinogona kuwana nzvimbo yedu inoenderana nevakwikwidzi mune subconscious yevatengi. Zvinogona kuita sekuti vatengi vane maitiro akaipa kune chigadzirwa chedu, asi chii chinoitika kana tikaziva kuti vanobata vakwikwidzi vedu zvakatoipisisa zvinoenderana nemaitiro akanyanya kukosha kwatiri?
• Tinogona kuona kuti kushambadzira kwedu kwakabudirira sei kune kushambadzira kune zvigadzirwa zvevakwikwidzi muchikamu chimwe chete (Kufona Kwebasa kana Battlefield?)
• Ngationei kuti chii chinoda kushandirwa pakuisa. Mufananidzo wekambani kana chigadzirwa unoonekwa se "zvakachipa"? Sezviri pachena, kana tichiita mushandirapamwe mutsva wekushambadzira, isu tinofanirwa kuramba tiri mukona ino yekuziva kwemutengi (uye tosvika pakuwirirana nechimiro ichi), kana kukurumidza kuchinja vector yebudiriro. Xiaomi inomisikidzwa seyakachipa dzimwe nzira kune mureza neiyo yakafanana hardware (nemamiriro ezvinhu). Vane nzvimbo yakanyatsoratidzwa inovasiyanisa nevakwikwidzi vanozivikanwa vanozviisa ivo sevanodhura - Apple, Samsung, nezvimwe. Imwe yematambudziko makuru munyaya iyi ichave iyo kushamwaridzana (uye iri pavari iyo nzira yose seyose inovakwa) neshoko rokuti "yakachipa" inogonawo kukwezva kushamwaridzana "yakaipa" kana "yakashata".

  Nenzira, izvi zvinoshandawo kana uchienzanisa chero zvimwe zvinhu muchikamu chakasarudzwa - unogona kuenzanisa processors, mafoni, uye nhau portals! Muchokwadi, fungidziro yekushandisa nzira iyi haina kuganhurirwa.

Ndingaziva sei nemaitiro andinofanira kuenzanisa zvigadzirwa zvedu?
Muchidimbu, iwe unogona kupindura mubvunzo uyu nenzira dzakasiyana - unogona kuedza kutora nyanzvi yekubvunzurudza, semi-yakarongeka kubvunzurudza, kana kusarudza nzira yeboka rekutarisa. Mamwe emhando dzawakagamuchira anogona kusangana newe paInternet - izvi hazvifanire kukuvhiringa. Rangarira kuti chinhu chikuru mukutsvaga kwako hachisi icho chakasiyana che data yakawanikwa, asi chinangwa chayo uye kuvimbika.

Zvinofanira kucherechedzwa kuti kanopfuura kamwe mumabhuku akasiyana-siyana ndakasangana nemitsara yakafanana: “Zvakaipa, sekutonga, zvinobatanidzwa nekutonhora, kusviba, kuderera; zvakanaka - nekudziya, chiedza, chakakwirira." Fungidzira kana Sprite, mushure meimwezve "Chengeta Nyota Yako Yakasununguka", inoona kuti chinwiwa chavo chichiri kubatanidzwa nekudziya?

Ndosaka zvakakodzera kuti titarise kuti ndezvipi chaizvo zvatiri kushanda nazvo - kana kune chikumbiro chine chinangwa chikuru kuzorora, tinowana izwi rekuti "dzikama" mumutsara wekushamwaridzana, saka hazvidi zvachose kuti tinoda kuwana. maitiro akafanana kune anopfura. Kusvika pamwero wakati, kuongorora ndiyo inonyanya kuzviisa pasi peiyi nzira, asi usakanganwe kuti pakutanga yakatarisana nekushanda neasociative series, inogona kuchinja kubva kumutengi kuenda kumutengi (ndosaka chimwe chinhu chakakosha chichava kudzidza kwako. chinangwa chevateereri, icho chinowanzoitwa pachishandiswa mibvunzo kana nzira yekubvunzurudza yakarongeka).

Maitiro

Kunyangwe isati yatanga nhanho, isu tinofanirwa kusarudza kuti ndeapi mameseji ekushambadzira (tichaongorora zvese tichishandisa uyu muenzaniso) watinoda kuyedza. Kwatiri, ivo vachave kushambadzira kune anotevera mafoni:

Kuita kuti zvive nyore kugona nzira, ngatitorei vaviri vanopindura.

Danho rekutanga kuona mapoka ekudzidza.

Ngatifungei kuti, tichishandisa nzira yeboka rekutarisa, takakwanisa kuona zvinotevera 9 zvikamu (chimiro hachina kutorwa kubva kumhepo - pakutanga kwaingova nemaitiro mazhinji, akakamurwa kuita 3 mapoka akaenzana - evaluation factor (E), simba. chinhu (P) uye chiitiko chinhu (A) , munyori akakurudzira kuona):

1. Zvinonakidza 1 2 3 4 5 6 7 Kudzikamisa
2. Zvidiki 1 2 3 4 5 6 7 Zvakasiyana
3. Zvakasikwa 1 2 3 4 5 6 7 Artificial
4. Zvakachipa 1 2 3 4 5 6 7 Zvinodhura
5. Kugadzira 1 2 3 4 5 6 7 Banal
6. Inosemesa 1 2 3 4 5 6 7 Inokwezva
7. Kupenya 1 2 3 4 5 6 7 Dim
8. Tsvina 1 2 3 4 5 6 7 Yakachena
9. Anotonga 1 2 3 4 5 6 7 Sekondari

Danho repiri kugadzirwa kwegwaro remibvunzo.

Bvunzo remibvunzo yemaitiro evaviri vakapindura kushambadziro mbiri richava nefomu rinotevera:

Sezvauri kuona, diki uye hukuru hukuru hunosiyana zvichienderana nekusona. Maererano nemusiki weiyi nzira, Charles Osgood, nzira iyi inobatsira kutarisa kuterera kwemupinduri, pamwe chete nedhigirii rekuita kwake mukuita (kucherechedzwa uye kujekeswa - super!). Zvisinei, vamwe vatsvakurudzi (kunyanya vasina kutendeseka) vanogona kusachinjanisa zviyero, kuitira kuti vasazozvishandura gare gare. Saka, vanosvetuka chinhu chechina pane yedu runyorwa.

Nhanho yechitatu ndeyekuunganidza data nekuiisa muchiyero chedu.

Kubva panguva ino zvichienda mberi, unogona kutanga kuisa data muExcel (sezvandakaita kuti zvive nyore), kana kuramba uchiita zvese nemawoko - zvichienderana nekuti vangani vanhu vaunosarudza kuongorora (Ini, Excel iri nyore, asi ne nhamba diki Zvichakurumidza kuverenga vanopindura nemaoko).

Danho rechina kudzoreredzwa kwezvikero.

Kana iwe wafunga kutevedzera "chaiyo" nzira, iwe zvino uchaona kuti iwe unofanirwa kugadzirisa zviyero kune imwechete kukosha. Muchiitiko ichi, ndakasarudza kuti kukosha kwangu kukuru kwaizova "7" uye kukosha kwangu kwaizova "1". Naizvozvo, kunyangwe makoramu anoramba asina kubatwa. Isu "tinodzoreredza" izvo zvakasara zvakakosha (tinoratidza kukosha - 1<=>7, 2<=>6, 3<=>5, 4=4).
Iye zvino data redu richaratidzwa sezvinotevera:

Danho rechishanu ndiko kuverenga kweavhareji uye zviratidzo zvakajairika.

Zviratidzo zvinonyanya kuzivikanwa ndezvokuti "mukundi" pachiyero chimwe nechimwe ("zvakanakisisa") uye "anorasikirwa" pachiyero chimwe nechimwe ("akaipisisa").
Isu tinozviwana neyakajairwa kupfupisa uye kupatsanura nenhamba yevakapindura mamaki ese emhando yega yega yemhando yakasarudzwa uye kuenzanisa kwavo kunotevera.
Avhareji zviratidzo zvekushambadzira kwega kwega mune yakadzoserwa fomu:

1. Zvinofadza uye kudzikamisa zviratidzo zvakafanana (5).
2. Banal uye akasiyana zviratidzo zvakafanana (5).
3. Iyo yakanyanya kusikwa ndeyekushambadza 1.
4. Inonyanya kudhura ndeye advertising 2.
5. Inonyanya kugadzira - kushambadza 1.
6. Inonyanya kukwezva ndeye advertising 2.
7. Iyo inopenya zvakanyanya ndeye advertising 2.
8. Iyo yakachena kwazvo ndeyekushambadza 1.
9. Iyo inonyanya kutonga ndeye advertising 2.

Zvino ngatiendei kune general indicators. Muchiitiko ichi, isu tinofanirwa kupfupisa mhando yega yega zvichienderana neayo ratings yakagamuchirwa kubva kune vese vakapindura kune ese maitiro (mavhareji edu achauya anobatsira pano). Aya ndiwo maziviro atichaita "mutungamiri akakwana" (panogona kunge paine 2, kana kunyange 3).

Mapoinzi ese – Advertising 1 (39,5 points). Advertisement 2 (41 points).
Mukundi - Advertising 2.
Chinhu chikuru ndechokuti iwe unonzwisisa zvakajeka kuti uyo anokunda asina muganhu mukuru ndeye nyore chinangwa.

Nhanho yechitanhatu ndeyekuvakwa kwemepu dzekuona.

Kubva pakaunzwa sainzi naAnkherson naKrome, magirafu nematafura zvave chimwe chezvinhu zvinogamuchirwa uye zvinofadza zvekuona ziso. Kana vachishuma, vanotaridzika zvakanyanya kujeka, ndosaka Charles akakwereta mamepu ekuona kubva kune chaiwo sainzi uye psychology. Ivo vanobatsira kukuratidza chaizvo panowanikwa brand yako / kushambadzira / chigadzirwa. Iwo anovakwa nekupa maitiro maviri kune ese ari maviri - semuenzaniso, X axis ichava zita reiyo "tsvina-yakachena" chirevo, uye Y axis "dim-yakajeka".

Kuvaka mepu:

Iye zvino tinogona kunyatsoona kuti zvigadzirwa zviviri zvinomiririra makambani anozivikanwa zvinomira sei mupfungwa dzevatengi.

Mukana mukuru wemamepu ekuona ndiko kureruka kwavo. Kuzvishandisa, zviri nyore kuongorora zvinodiwa nevatengi uye mifananidzo yemhando dzakasiyana. Uye izvi, zvakare, zvakakosha zvikuru pakugadzira mameseji anobudirira ekushambadzira. chiyero chinoshandiswa kuongorora chigadzirwa pane chero hwaro.

Migumisiro

Sezvauri kuona, iyo nzira mune yakapfupikiswa fomu haina kuoma kunzwisisa; inogona kushandiswa kwete chete nenyanzvi mumunda wesocial uye kushambadzira nzira yekutsvaga, asiwo nevashandisiwo zvavo.

Source: www.habr.com