![[Animation] Noocyada teknolojiyadda ayaa la wareegaya adduunka](https://prohoster.info/wp-content/plugins/wp-fastest-cache-premium/pro/images/blank.gif)
Abuuritaanka sumad caalami ah oo waara oo loo tartamo waa hawl aan yarayn.
Dhaqdhaqaaqyada welwelka IT-gu waxay horseedaan dib-u-fiirinta fikradda "faa'iidada tartanka." Iyagoo si degdeg ah uga jawaabaya baahiyaha macaamiisha iyo ka faa'iidaysiga awoodda astaanta, shirkadahani waxay si joogto ah u abuuraan xalal la qiyaasi karo caqabadaha soo baxaya.
Animation-ka hoose wuxuu muujinayaa noocyada ugu qiimaha badan 2019 marka la barbar dhigo 2001, marka loo eego qiimeynta Brands-ka Adduunka ee sannadlaha ah. Tani waxay muujinaysaa sida shirkadaha tignoolajiyada ay u maareeyeen in ay kor u qaadaan heerka caalamiga ah muddo gaaban gudaheed, iyaga oo riixaya mastodons ganacsi dhaqameed.
Turjumaada waxaa lagu sameeyay taageerada EDISON Software.Waanu habaynaynaa , sidoo kale waanu ku hawlanahay .
Waxaan jecelnahay horumarinta summadaha! 😉
Waa maxay sinnaanta sumadda iyo sida loo cabbiro?
Qorayaasha qiimeynta Noocyada ugu Wanaagsan Adduunka ayaa sameeyay qaacido lagu cabbiro qiimaha summada. Qiimaha calaamaddu waa qiimaha saafiga ah ee hadda jira (NPV), ama qiimaha hadda ee dakhliga summadu soo saari doonto mustaqbalka.
Habkani waxa uu qiimeeyaa summadaha iyadoo lagu salaynayo aragtidooda dhaqaale, doorka summada iyo xoogga summada.
Sharaxaad kooban oo ku saabsan habka qiimayntaQiimayntu waxay isticmaashaa saddex qaybood oo muhiim ah:
- Falanqaynta tilmaamayaasha maaliyadeed alaabooyinka iyo adeegyada sumadda.
- Doorka ay ciyaartay astaanta go'aamada iibsashada macaamilka.
- Tartanka sumadda.
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Falanqaynta maaliyadeed
Waxay cabbirtaa soo celinta guud ee maaliyadeed ee maalgashadayaasha, ama si kale haddii loo dhigo, faa'iidada dhaqaale. Faa'iidada dhaqaale waa faa'iido shaqaynaysa cashuurta ka dib marka laga reebo dhammaan kharashyada.
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Doorka astaanta
Qodobkani waxa uu ka tarjumayaa ilaa heerka ay calaamaddu lafteedu u saamayso go'aanka iibsashada alaab/adeeg, iyada oo aan la tixgalinayn arrimo kale (sida qiimaha, ku habboonaanta ama sifooyinka alaabta). Tusmada Doorka Calaamadda (BRI) waxay ku siinaysaa qiimaynta tiro ahaan boqolkiiba ereyada. Go'aaminta RPI ee shirkadaha caalamiga ah, iyadoo ku xiran sumadda, waxaa lagu xisaabiyaa iyadoo la adeegsanayo mid ka mid ah saddexda hab:
- cilmi-baarista suuqa suuq-geynta;
- marka la barbardhigo IRB ee noocyada kale ee warshadaha isku midka ah;
- dib u eegis khabiir.
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Tartanka sumadda
Tani waxay cabbiraysaa awoodda astaanta si ay u abuurto daacadnimada macaamiisha waarta, taas oo hubinaysa baahida sii socota iyo faa'iidada xasilloon mustaqbalka. Qiimaynta waxaa lagu sameeyaa 10 arrimood, kuwaas oo waxtarkooda lagu qiimeeyay marka loo eego noocyada kale ee heerka caalamiga ah ee warshadaha. Falanqaynta tartanka waxay si qoto dheer u fahantaa meelaha ku wanaagsan iyo meelaha ay ku liidato summadaha.
10-kan arrimood waxay ku salaysan yihiin cabbir gudaha iyo dibaddaba.
Arrimaha gudaha:
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Fahamka. Faham cad oo ka dhex jira shaqaalaha shirkadda oo ku saabsan waxa summaddiisu astaan u tahay marka la eego qiimaheeda, meelaynta iyo wax-soo-saarka. Waxa kale oo ay ku lug leedahay fahamka cidda la beegsanayo. |
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Ballanqaadka U heellanaanta shaqalaha sumadda, aaminaadda muhiimadda ay leedahay iyo hadafkeeda. |
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Xakamaynta. Intee in le'eg ayuu maamulku ugu karti badan yahay arrimaha horumarinta astaanta, iyo haddii guud ahaan istaraatiijiyadda horumarinta ay tahay mid wax ku ool ah. |
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Dabacsanaan. Awoodda ururku inuu si joogto ah u horumariyo ganacsigiisa, saadaaliyo isbeddelada suuqa, dhibaatooyinka iyo fursadaha, oo uga jawaabo waqti ku habboon. |
Arrimaha dibadda:
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Xaqiiqda Astaantu waxay ku dhisan tahay sheekadeeda, runta gudaha iyo fursada. Ma la gaadhay rajada macaamiisha (sare)? |
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Qaddarin. Ku habboonaanta baahiyaha macaamiisha, u hoggaansanaanta shuruudaha go'aan-qaadashada ee iibsashada badeecada qaybaha tirakoobka ee khuseeya iyo gobollada juqraafiga. |
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Kala soocida. Ilaa xadka ay macaamiishu u arkaan sumadda inay tahay wax-soo-saar kala duwan. |
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Joogteynta Ilaa intee in le'eg ayaa calaamadda la tijaabiyay iyada oo aan ku guuldareysan dhammaan qaababka iyo dhibcaha xiriirka daawadayaasha. |
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Saamaynta joogitaanka.Sidee meel kasta u dareemeysaa calaamaddu. Macaamiisha, macaamiisha iyo taageerayaashu si wanaagsan ma uga hadlaan? Qiimaynta ra'yiga dadweynaha labadaba hababka isgaarsiinta iyo shabakadaha bulshada labadaba. |
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Ka qayb qaadashada Ilaa xadka ay macaamiishu muujiyaan faham qoto dheer, ka qaybqaadasho firfircoon iyo dareen xooggan oo lagu aqoonsanayo astaanta. |
Ilaha xogta
Qiimaynta summada la isku halayn karo waxay ku lug leedahay baadhis dhammaystiran oo ilo xogeedyo kala duwan ah oo ballaadhan. Marka lagu daro cilmi-baadhista miiska iyo qiimaynta khabiirka, ilaha xogta ee soo socda (meesha la heli karo) ayaa lagu daray qaabka qiimaynta:
- Xogta maaliyadeed: warbixinnada sanadlaha ah, bandhigyada maalgashadayaasha, falanqaynta kala duwan, iwm.
- Xogta caalamiga ah ee alaabta macaamiisha, xisaabaadka iibka ee ilaha furan iyo kuwa xiran.
- Falanqaynta qoraalka, la socodka shabakada bulshada.
Xeerarka tignoolajiyada
Sannadkii 2001, isku darka qiimaha sumadaha waxaa lagu qiyaasay $988 bilyan. Maanta waxay mar horeba ahayd $2,1 tiriliyan waxayna muujinaysaa kobaca sanadlaha ee isku dhafan ee 4,4%. Sanadihii la soo dhaafay, shirkadaha teknoolojiyadda adduunka ayaa cirka isku shareeray qiimeynta oo hadda waxay ku xisaabtamayaan qayb muhiim ah oo ah qiimaha guud ee astaanta.
Maanta, 700ka ugu sarreeya waxay leeyihiin qiimaha summadaha oo la isku daray ku dhawaad $10 bilyan, shirkadaha tignoolajiyada ayaa xisaabiya kala bar 2019-ka nooc ee ugu qiimaha badan adduunka. Way adag tahay in qofna la yaabiyo in Apple ay sii haysato magaca astaanta ugu qiimaha badan adduunka XNUMX - sannadkii toddobaad oo isku xigta.
Kaliya 31 nooc oo ka mid ah darajada 2001 ayaa ku haray liiska hadda jira ee noocyada ugu fiican adduunka, oo ay ku jiraan Disney, Nike iyo Gucci. Coca-Cola iyo Microsoft ayaa ka mid ah kuwa yar ee ku haray tobanka ugu sarreeya.
Hoos waxaa ku yaal labaatanka nooc ee ugu qiimaha badan adduunka. Warshadaha IT-ga waxaa lagu muujiyey buluug.
| Booska | Brand | Qiimaha astaanta ($ bilyan) | Isbeddel sanadkii | Warshadaha |
|---|---|---|---|---|
| #1 | Apple | $234 bilyan | ↑ 9% | IT iyo technology |
| #2 | $168 bilyan | ↑ 8% | IT iyo technology | |
| #3 | Amazon | $125 bilyan | ↑ 24% | IT iyo technology |
| #4 | Microsoft | $108 bilyan | ↑ 17% | IT iyo technology |
| #5 | Coca-Cola | $63 bilyan | ↓ -4% | Cabitaanka |
| #6 | Samsung | $61 bilyan | ↑ 2% | IT iyo technology |
| #7 | Toyota | $56 bilyan | ↑ 5% | Awooda |
| #8 | Mercedes Benz | $51 bilyan | ↑ 4% | Awooda |
| #9 | McDonald ee | $45 bilyan | ↑ 4% | Cunto-siinta dadweynaha |
| #10 | Disney | $44 bilyan | ↑ 11% | Madadaalada |
| #11 | BMW | $41 bilyan | ↑ 1% | Awooda |
| #12 | IBM | $40 bilyan | ↓ -6% | IT iyo technology |
| #13 | Intel | 40 bilyan | ↓ -7% | IT iyo technology |
| #14 | $40 bilyan | ↓ -12% | IT iyo technology | |
| #15 | Cisco | $35 bilyan | ↑ 3% | IT iyo technology |
| #16 | Nike | $32 bilyan | ↑ 7% | Iibka |
| #17 | Louis Vuitton | $32 bilyan | ↑ 14% | Iibka |
| #18 | Oracle | $26 bilyan | ↑ 1% | IT iyo technology |
| #19 | General Electric | $25 bilyan | ↑ 22% | Warshadaha badan. |
| #20 | SAP | $25 bilyan | ↑ 10% | IT iyo technology |
Noocyada kale ee TOP 100Shirkadaha, hal sabab ama mid kale, aan lagu darin qiimeynta sanadkii hore waxaa loo calaamadeeyay inay yihiin Cusub.
| Booska | Brand | Qiimaha astaanta ($ bilyan) | Isbeddel sanadkii | Warshadaha |
|---|---|---|---|---|
| #21 | Honda | $24 bilyan | ↑ 3% | Awooda |
| #22 | Chanel | $22 bilyan | ↑ 11% | Iibka |
| #23 | American Express | $22 bilyan | ↑ 13% | IT iyo technology |
| #24 | Pepsi | $20 bilyan | ↓ -1% | Cabitaanka |
| #25 | JP Morgan | $19 bilyan | ↑ 8% | Dhaqaale |
| #26 | Ikea | $18 bilyan | ↑ 5% | Iibka |
| #27 | UPS | $18 bilyan | ↑ 7% | Saadka |
| #28 | Hermes | $18 bilyan | ↑ 9% | Iibka |
| #29 | Zara | $17 bilyan | ↓ -3% | Iibka |
| #30 | H&M | $16 bilyan | ↓ -3% | Iibka |
| #31 | Accenture | $16 bilyan | ↑ 14% | Adeegyada ganacsiga |
| #32 | Brighton | $16 bilyan | ↑ 3% | Алкоголь |
| #33 | Gucci | $16 bilyan | ↑ 23% | Iibka |
| #34 | Bambooyinka | $16 bilyan | ↓ -5% | FMCG |
| #35 | Ford | $14 bilyan | ↑ 2% | Awooda |
| #36 | Hyundai | $14 bilyan | ↑ 5% | Awooda |
| #37 | Gillette | $14 bilyan | ↓ -18% | FMCG |
| #38 | Nescafé | $14 bilyan | ↑ 4% | Cabitaanka |
| #39 | Adobe | $13 bilyan | ↑ 20% | IT iyo technology |
| #40 | Volkswagen | $13 bilyan | ↑ 6% | Awooda |
| #41 | Citi | $13 bilyan | ↑ 10% | Adeegyada maaliyadeed |
| #42 | Audi | $13 bilyan | ↑ 4% | Awooda |
| #43 | Allianz | $12 bilyan | ↑ 12% | Caymiska |
| #44 | Arbacada ah | $12 bilyan | ↓ -8% | IT iyo technology |
| #45 | Adidas | $12 bilyan | ↑ 11% | Fashion, dhar |
| #46 | Axa | $12 bilyan | ↑ 6% | Caymiska |
| #47 | HSBC | $12 bilyan | ↑ 5% | Dhaqaale |
| #48 | Starbucks | $12 bilyan | ↑ 23% | Cunto-siinta dadweynaha |
| #49 | Philips | $12 bilyan | ↓ -4% | Electronics |
| #50 | Porsche | $12 bilyan | ↑ 9% | Awooda |
| #51 | L'oreal | $11 bilyan | ↑ 4% | FMCG |
| #52 | Nissan | $11 bilyan | ↓ -6% | Awooda |
| #53 | Goldman Sachs | $11 bilyan | ↓ -4% | Dhaqaale |
| #54 | Hewlett Packard | $11 bilyan | ↑ 4% | IT iyo technology |
| #55 | Visa | $11 bilyan | ↑ 19% | IT iyo technology |
| #56 | Sony | $10 bilyan | ↑ 13% | IT iyo technology |
| #57 | kelloggs | $10 bilyan | ↓ -2% | FMCG |
| #58 | Siemens | $10 bilyan | ↑ 1% | IT iyo technology |
| #59 | Danone | $10 bilyan | ↑ 4% | FMCG |
| #60 | Nestlé | $9 bilyan | ↑ 7% | Cabitaanka |
| #61 | Canon | $9 bilyan | ↓ -9% | IT iyo technology |
| #62 | Mastercard | $9 bilyan | ↑ 25% | IT iyo technology |
| #63 | Dell Technologies | $9 bilyan | New | IT iyo technology |
| #64 | 3M | $9 bilyan | ↓ -1% | IT iyo technology |
| #65 | Netflix | $9 bilyan | ↑ 10% | Madadaalada |
| #66 | Colgate | $9 bilyan | ↑ 2% | FMCG |
| #67 | Santander | $8 bilyan | ↑ 13% | Dhaqaale |
| #68 | Cartier | $8 bilyan | ↑ 7% | Raaxada |
| #69 | Morgan Stanley | $8 bilyan | ↓ -7% | Dhaqaale |
| #70 | Salesforce | $8 bilyan | ↑ 24% | IT iyo technology |
| #71 | Hewlett Packard Enterprise | $8 bilyan | ↓ -3% | IT iyo technology |
| #72 | PayPal | $8 bilyan | ↑ 15% | IT iyo technology |
| #73 | FedEx | $7 bilyan | ↑ 2% | Saadka |
| #74 | Huawei | $7 bilyan | ↓ -9% | IT iyo technology |
| #75 | Lego | $7 bilyan | ↑ 5% | FMCG |
| #76 | diir | $7 bilyan | ↑ 19% | Warshadaha badan. |
| #77 | Ferrari | $6 bilyan | ↑ 12% | Awooda |
| #78 | Kia | $6 bilyan | ↓ -7% | Awooda |
| #79 | Corona | $6 bilyan | ↑ 15% | Алкоголь |
| #80 | Jack Daniels | $6 bilyan | ↑ 13% | Алкоголь |
| #81 | Panasonic | $6 bilyan | ↓ -2% | IT iyo technology |
| #82 | Dior | $6 bilyan | ↑ 16% | Fashion, dhar |
| #83 | oogeen | $6 bilyan | ↑ 2% | Saadka |
| #84 | John Deere | $6 bilyan | ↑ 9% | Warshadaha badan. |
| #85 | Land Rover | $6 bilyan | ↓ -6% | Awooda |
| #86 | Johnson & Johnson | $6 bilyan | ↓ -8% | Iibka |
| #87 | Uber | $6 bilyan | New | IT iyo technology |
| #88 | Heineken | $5,626 | ↑ 4% | Алкоголь |
| #89 | Nintendo | $6 bilyan | ↑ 18% | Madadaalada |
| #90 | MINI | $5 bilyan | ↑ 5% | Awooda |
| #91 | Discovery | $5 bilyan | ↓ -4% | Madadaalada |
| #92 | Spotify | $5 bilyan | ↑ 7% | IT iyo technology |
| #93 | KFC | $5 bilyan | ↑ 1% | Cunto-siinta dadweynaha |
| #94 | Tiffany & co | $5 bilyan | ↓ -5% | Fashion, dhar |
| #95 | Hennessy | $5 bilyan | ↑ 12% | Алкоголь |
| #96 | Burberry | $5 bilyan | ↑ 4% | Fashion, dhar |
| #97 | Shell | $5 bilyan | ↓ -3% | Tamarta |
| #98 | $5 bilyan | New | IT iyo technology | |
| #99 | Harley Davidson | $5 bilyan | ↓ -7% | Awooda |
| #100 | Prada | $5 bilyan | ↓ -1% | Fashion, dhar |
Sannadkii 2001 (sanadkii ugu horreeyay ee warbixinta), 100 nooc ayaa markii hore la soo bandhigay. Tan iyo markaas, dhowr shirkadood oo tignoolajiyadeed ayaa ku biiray bandwagon waxayna kor u kaceen liiska ugu sarreeya. Halka 137 magac oo caan ah (oo ay ku jiraan Nokia iyo MTV) lagu soo daray qiimeynta sanadihii la soo dhaafay.
oo haddana ka soo dhacay.
Isbeddel cajiib ah, Facebook ayaa hal dhibic ka galay 10-ka sare, laakiin ka dib wuxuu ka dhacay 14-ka sare wuxuuna galay kaalinta XNUMX-aad ka dib sannad adag. Si kastaba ha ahaatee, tani maaha wax la yaab leh. Shirkadda weyn ee tignoolajiyada waxa ay dhexda u gashay dacwado u dhexeeya arrimaha gaarka ah ee xogta iyo saamaynta siyaasadeed.
Waa kuwee noocyada ugu dhaqsaha badan u koraya?
Noocyada 2019-ka ee sida ugu dhaqsaha badan u koraya ayaa sidoo kale tilmaamaya awoodda tignoolajiyada, iyadoo Mastercard, Salesforce iyo Amazon ay hogaaminayaan.
Shirkadaha ku jira darajadan ayaa aad u kordhay marka loo eego sannadkii hore.
| Booska | Brand | Qiimaha astaanta ($ bilyan) | Isbeddel sanadkii | Warshadaha |
|---|---|---|---|---|
| #1 | Mastercard | $9 bilyan | ↑ 25% | IT iyo technology |
| #2 | Salesforce | $8 bilyan | ↑ 24% | IT iyo technology |
| #3 | Amazon | $125 bilyan | ↑ 24% | IT iyo technology |
| #4 | Gucci | $16 bilyan | ↑ 23% | Tafaariiqda |
| #5 | Starbucks | $12 bilyan | ↑ 23% | Cunto-siinta dadweynaha |
| #6 | Adobe | $13 bilyan | ↑ 20% | IT iyo technology |
| #7 | Visa | $11 bilyan | ↑ 19% | IT iyo technology |
| #8 | diir | $7 bilyan | ↑ 19% | Warshadaha badan. |
| #9 | Nintendo | $6 bilyan | ↑ 18% | Madadaalada |
| #10 | Microsoft | $108 bilyan | ↑ 17% | IT iyo technology |
Guusha calaamadahan waxaa loo aaneyn karaa kartida ay u leeyihiin inay saadaaliyaan isbeddelka isbeddelka ah ee rajada macaamiisha.
Iyadoo xiriirka ka dhexeeya waxqabadka ganacsiga iyo sinnaanta astaanta ayaa si weyn looga hadlay muddo tobanaan sano ah, waxaa cad in ku qanacsanaanta macaamiishu ay ka caawiso xoojinta astaanta waxayna gacan ka geysaneysaa natiijooyin maaliyadeed oo cajiib ah.
Xeerarkaaga jebi, haddii kale kuwa kula tartamaya ayaa ku jebin doona
Marka lagu daro odoroska baahiyaha isbeddelka, qaar ka mid ah noocyada ugu guulaha badan ayaa sidoo kale bartilmaameedsanaya saldhigga macaamiisha da'da yar. Tani waxay aad looga dareemayaa raaxada iyo tafaariiqda, laba ka mid ah qaybaha ugu kobaca badan sanadka labaad oo isku xigta.
Dhagaystayaasha da'da yar ee doorashadooda wax iibsiga waxay diirada saaraan tignoolajiyada, waxay noqonayaan kuwo aad u badan oo doonaya waxayna doorbidaan inay wadaagaan khibradaha midba midka kale. Natiijo ahaan, noocyada dhaqameed ee dhammaan warshadaha oo dhan ayaa hal-abuuraya si ay u sii hayaan daawadayaashan, iyo shirkadaha qaar ayaa dhab ahaantii ku noqonaya tignoolajiyada sare ee habka.
Gucci, tusaale ahaan, waxay la xiriirtaa dib-u-nooleynta hadda iyo raadinta isku-dhafka ugu habboon ee hal-abuurka iyo tignoolajiyada. Shirkadda, oo aasaaska ganacsigeedu ahaa hiddaha taariikhiga ah, ayaa hadda si weyn diiradda u saaraysa ganacsiga e-commerce iyo warbaahinta bulshada si ay ula macaamilaan macaamiisheeda Gen Z.
Sidoo kale, Walmart ayaa dhawaan ku dhawaaqday inay adeegsanayso madax-madaxeedyada xaqiiqada dhabta ah iyo aaladaha barashada mashiinka si ay ula tartanto Amazon.
Dhammaan shirkadaha dhaqameedku aakhirka ma noqonayaan shirkado teknoloji-mise si fudud ayaa loo cuni doonaa iyagoo nool?
Sidoo kale ka akhri bogga EDISON Software:
Source: www.habr.com