Embracer Group, oo hore loogu yiqiin THQ Nordic, ayaa daabacday warbixinteeda maaliyadeed rubuci 2aad ee 2019. Dhanka ciyaaraha, iibku wuxuu kordhay 117%, inkastoo guud ahaan tani ay hoos u dhacday 51% ganacsiga filimka marka loo eego sannadkii hore.
Si loo caddeeyo booskeeda shirkad haynta iyo in laga fogaado jahwareerka THQ Nordic GmbH, THQ Nordic waxay qaadatay magaca Embracer Group ee warbixinta. Laanta Vienna (THQ Nordic) magaceeda way sii haysataa. Maamulaha guud ee Lars Wingefors ayaa u sheegay maalgashadayaasha in isaga iyo kooxdiisa M&A (isku-dhafka iyo iibsiga) ay la hadleen in ka badan konton shirkadood rubucii ugu dambeeyay. Qaar waa "ganacsado waaweyn" kuwaas oo, haddii la helo, samayn kara koox hawleed cusub oo ka duwan kuwa jira (THQ Nordic, Koch Media iyo Coffee Stain).
Si kastaba ha ahaatee, Wingefors ayaa carabka ku adkeeyay in Embracer Group guud ahaan aysan u baahnayn M&A si ay u koraan ganacsigeeda, sidaas darteed maalgashadayaasha waa in aysan fileynin in shirkadu ay ku degdegto jihadaas. Tallaabada ugu horreysa waa in la helo "shirkadaha saxda ah ee leh dhaqanka saxda ah, alaabta saxda ah iyo hamiga saxda ah."
In kii hore ee THQ Nordic uusan diiradda saarin M&A maaha wax la yaab leh marka la eego inta istuudiyaha iyo IP ay shirkaddu heshay dhowrkii sano ee la soo dhaafay. Bishan Agoosto, Kooxda Embracer waxay iibsatay Milestone, Ciyaaraha Gunfire, Nabadgelyo Kansas Game Invest, Game Outlet Europe iyo KSM.
Lars Wingefors ayaa sidoo kale sheegay in Embrace Group ay leedahay siddeetan iyo lix mashruuc oo horumarineed, afartan iyo sagaal ka mid ah aan weli la shaacin. Intaa waxaa dheer, maamulaha guud wuxuu ku nuuxnuuxsaday isbeddelka mudnaanta "tayada marka hore" iyada oo ujeedadu tahay bixinta ciyaaro wanaagsan, macaamiisha farxadda leh, iyo sidoo kale bixinta ROI sare (soo celinta maalgashiga) maalgashadayaasha.
Sannad maaliyadeedka soo socda ee dhammaanaya Maarso 2021, Kooxda Embracer waxay diyaarinaysaa ugu yaraan laba ciyaarood oo AAA ah, iyo sidoo kale tiro sii dayn AA ah, oo ay ku jiraan Desperados 3, Burburinta Dhammaan Aadanaha, Wasteland 3, Harvest Iron iyo Biomutant. Waxaa la xusay in kan dambe uu horeyba ugu jiray heerkii ugu dambeeyay ee horumarinta.
Source: 3dnews.ru