Bandhigga ciyaaraha ciyaaraha 2019 ee Cologne ayaa soo bandhigay yaabab badan. Gawaadhida caanka ah ee Ford ayaa ku dhawaaqay qorshayaal uu si dhab ah ugu lug leeyahay eSports. Waqtigan xaadirka ah, shirkaddu waxay durba raadineysaa duuliyeyaasha baabuurta farsamada ee ugu fiican si ay u abuuraan kooxahooda eSports. Hadda, kooxaha qaranka Fordzilla waxay ku koobnaan doonaan shan wadan: France, Germany, Italy, Spain iyo UK. Intaa waxaa dheer, waxaa la qorsheeyay in la sameeyo koox ka mid ah ciyaartoyda ugu fiican EU.
Roelant De Waard, oo ah madaxweyne ku xigeenka iibka iyo adeegyada suuqgeynta ee Ford of Europe, ayaa yiri: "Ford wuxuu leeyahay khibrad tartan oo dadka kale ay ka masayri karaan oo keliya. Hadda waa waqtigii aqoontan lagu dabaqi lahaa adduunka dhoofinta si loo gaaro jiilka soo socda ee tartamayaasha khadka tooska ah oo lagu dhiirigeliyo inay noqdaan darawalo mid ka mid ah baabuurtayada Ford Performance."
Waqtigan xaadirka ah, khubarada ayaa saadaaliyay in dakhliga sanadlaha ah ee suuqa eSports ee caalamiga ah uu gaari doono ilaa $1,1 bilyan - 26,7% in ka badan natiijooyinka 2018. Wadarta dhagaystayaasha waa inay ahaadaan 453,8 milyan oo qof: 201,2 milyan taageerayaasha e-sports iyo 252,6 milyan oo daawadayaasha caadiga ah. Isla mar ahaantaana, celceliska ciyaartoygu wuxuu ka weyn yahay soddon jir - kaliya marka dadku helaan baabuur cusub.
Ford waxa uu aaminsan yahay in khibrada dhoofinta iyo xamaasadda bulshada ciyaaruhu ay sidoo kale ka caawin doonaan inay fahmaan waxa mustaqbalka socdaalku u ekaan doono, iyada oo habab cusub oo gaadiid ah sida baabuurta iswada ay soo baxayaan. By habka, shirkadu waxay joogtay bandhigga gamescom muddo dhowr sano ah: 2017, waxay noqotay automaker ugu horeysay si ay u dhisto pavilion u gaar ah munaasabadda. Hal sano ka dib, shirkaddu waxay soo bandhigtay nooca awoodda sare leh ee gawaarida xamuulka ah ee ugu iibinta badan suuqa EU, Ford Ranger Raptor, oo ku yaala bandhigga Cologne.
Kooxaha Fordzilla waxay ku tartami doonaan mashaariicda sida laga bilaabo Turn 10 Studios iyo Microsoft Game Studios. Forza hadda waa taxanaha tartanka iibka ugu wanaagsan ee jiilka console-ka hadda jira. Malaayiin dad ah ayaa ciyaara Forza bil kasta, iyadoo ku dhawaad ββhal milyan oo tartamayaasha dhijitaalka ah ay doorbidayaan baabuurta Ford.
Madaxa 10-aad ee Iskaashatada Justin Osmer ayaa yiri: "Waan ku faraxsanahay inaan aragno noocyada waaweyn sida Ford oo dooranaya Forza Motorsport si ay u bilaabaan dadaallada dhoofinta. Taxanaha Forza wuxuu leeyahay malaayiin taageerayaal ah, dad badan iyo dad badan ayaa raba inay noqdaan ciyaartoy eSports ama si fudud u raacaan eSports. Waxaan ku faraxsanahay inaan aragno lammaaneyagii muddada dheer shirkadda Ford Motor Company u abuuraya fursado cusub tan."
Source: 3dnews.ru