Iibka buugaagta online ee Russia qaybta suuqa ugu kobcaysa. Qaybtii hore ee 2019, saamiga iibka buugaagta ee dukaamada onlineka ah ayaa kordhay min 20% ilaa 24%, taas oo dhan 20,1 bilyan rubles. Madaxweynaha iyo mulkiilaha shirkadda Eksmo-AST Oleg Novikov ayaa aaminsan in dhamaadka sanadka ay kori doonaan 8%. Iibsadayaal badan ayaa doorbida inay buugaag ku iibsadaan khadka sababtoo ah way ka jaban tahay. Badanaa dadku waxay yimaadaan dukaamada leben-iyo-hoobiye si ay u doortaan buugaag ka dibna uga iibsadaan goobaha internetka.
Mid ka mid ah darawallada kobaca ayaa ahaa elektaroonik iyo buugaag maqal ah. Marka loo eego qiyaasaha Litir ee agaasimaha guud Sergei Anuriev, dhamaadka 2019 iibkoodu wuxuu kordhin doonaa 35% wuxuuna gaarayaa 6,9 bilyan saamiga e-buugaagta wadarta iibka buuggu wuxuu gaari doonaa 11-12%. Silsilada buugaagta ee federaalka iyo gobolka, iibka tan iyo bilowgii sanadka wuxuu kordhay ilaa 14,3 bilyan rubles, taas oo ah 16% wadarta iibka buugaagta. Si kastaba ha ahaatee, iibka tafaariiqda buugaagta ayaa hoos u dhacay 4%, taasoo hoos ugu dhacday 24,1 bilyan rubles.
Dhamaadka sanadka, guud ahaan suuqa buugaagta waa in ay koraan 8% ilaa 92 bilyan rubles, Novikov ayaa qiyaasaya.
Dhaqaale-yahannadu waxay saadaaliyaan in tafaariiqda internetka ee Ruushka ay dhowaan noqon doonaan kuwo caan ah oo bilaabi doona inay barakiciyaan dukaamada caadiga ah ee khadka tooska ah, inkastoo ay jiraan dhibaatooyin farsamo, falalka dembiilayaasha iyo dhibaatooyinka saadka.
Haddaba, labadii toddobaad ee hore ee Agoosto, waxa bilaabmay isu diyaarinta sannad dugsiyeedka cusub. Laakiin sanadka 2019, iibinta sahayda xafiisyada ee dukaamada khadka tooska ah ayaa si aad ah u kordhay. Julaay iyo Agoosto, iibka online ee alaabta qaybtan in ka badan 300%.
Source: 3dnews.ru