Shirkadda TMT Consulting ayaa soo koobtay natiijooyinka daraasadda suuqa Ruushka ee adeegyada fiidiyoowga internetka ee sharciga ah ee 2018: warshaduhu waxay muujinayaan koboc degdeg ah.
Waxaan ka hadleynaa dhufto ee ku shaqeeya si waafaqsan qaabka OTT (Over the Top), taas oo ah, bixinta adeegyada internetka. Waxaa la sheegay in mugga qaybta u dhiganta sannadkii hore uu gaadhay 11,1 bilyan oo rubles. Tani waa wax cajiib ah 45% ka badan natiijada 2017, marka tiradaasi ahayd 7,7 bilyan rubles.
Falanqeeyayaasha ayaa sharxay kororka weyn ee kharashka ku baxa qaybta adeegyada fiidyaha ee khadka onlaynka sababo dhowr ah dartood. Tani, gaar ahaan, waa kobaca daawadayaasha lacag-bixinta ah, bixinta waxyaabaha gaarka ah ee shaleemooyinka internetka, iskaashiga adeegyada ay la leeyihiin istuudiyaha hormuudka ah ee Ruushka iyo Hollywood, iyo sidoo kale la dagaallanka burcad-badeednimada.
Qaabka la bixiyay ayaa si kalsooni leh ugu jira hogaanka - dakhliga laga helay lacagaha isticmaalaha ayaa gaadhay 7,6 bilyan rubles (kor u kac ah 70%). Xayeysiintu waxay keentay adeegyo muuqaal ah 3,5 bilyan rubles (oo lagu daray 10%).
Ciyaartoyga suuqa ugu weyn marka loo eego dakhliga waa ivi oo leh saami dhan 36%. Okko ayaa ku jirta kaalinta labaad iyadoo heshay 19%. Markaa, labadan adeeg ayaa gacanta ku haya in ka badan kala badh warshadaha marka la eego dhinaca lacagta.
Marka loo eego saadaasha TMT Consulting, sanadka 2019 suuqa adeegyada fiidiyaha ee OTT wuxuu kori doonaa 38% wuxuuna dhaafi doonaa 15 bilyan rubles. By 2023, mugga uu noqon doonaa ilaa 35 bilyan oo rubles.
Source: 3dnews.ru