{"id":118135,"date":"2024-07-23T09:43:41","date_gmt":"2024-07-23T07:43:41","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/google-peredumala-otkazyvatsya-ot-storonnih-cookie-v-chrome-no-obeshhaet-povysit-konfidenczialnost"},"modified":"2024-07-23T09:43:41","modified_gmt":"2024-07-23T07:43:41","slug":"google-peredumala-otkazyvatsya-ot-storonnih-cookie-v-chrome-no-obeshhaet-povysit-konfidenczialnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/news\/google-peredumala-otkazyvatsya-ot-storonnih-cookie-v-chrome-no-obeshhaet-povysit-konfidenczialnost","title":{"rendered":"Google ka ndryshuar mendje p\u00ebr t\u00eb mos hequr cookie-t e pal\u00ebve t\u00eb treta n\u00eb Chrome, por premton t\u00eb rris\u00eb privat\u00ebsin\u00eb","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Pas nj\u00eb periudh\u00eb t\u00eb gjat\u00eb pasigurie, Google njoftoi se nuk do t\u00eb heq\u00eb m\u00eb dor\u00eb nga skemat p\u00ebr eliminimin e plot\u00eb t\u00eb skedar\u00ebve t\u00eb jasht\u00ebm cookie n\u00eb shfletuesin Chrome. N\u00eb vend t\u00eb k\u00ebsaj, do t\u00eb paraqitet nj\u00eb nd\u00ebrfaqe e re q\u00eb do t'u lejoj\u00eb p\u00ebrdoruesve t\u00eb zgjedhin n\u00ebse d\u00ebshirojn\u00eb t\u00eb ndajn\u00eb t\u00eb dh\u00ebnat e tyre me faqet e internetit dhe reklamuesit. Standardi i shfaqjes dhe analiz\u00ebs s\u00eb reklam\u00ebs Privacy Sandbox ende konsiderohet nga kompania si nj\u00eb nism\u00eb e r\u00ebnd\u00ebsishme, por tashm\u00eb jo si alternativa e vetme.<\/p>\n

<\/center> \t\t\t\t \"Google <\/p>\n

Sipas t\u00eb dh\u00ebnave<\/a><\/noindex> Sipas botimit Digiday, Google po diskuton k\u00ebt\u00eb \u00e7\u00ebshtje me organet rregullatore, duke p\u00ebrfshir\u00eb Zyr\u00ebn e Konkurrenc\u00ebs dhe Tregjeve t\u00eb Britanis\u00eb s\u00eb Madhe (CMA) dhe Zyr\u00ebn e Komisionerit p\u00ebr Informacion (ICO), dhe planifikon t\u00eb mbaj\u00eb nj\u00eb takim s\u00eb shpejti me p\u00ebrfaq\u00ebsuesit e industris\u00eb s\u00eb reklamave. Megjithat\u00eb, detajet rreth m\u00ebnyr\u00ebs se si do t\u00eb zbatohet zgjidhja e re mbeten akoma t\u00eb paqarta, dhe afatet e sakta t\u00eb realizimit nuk jan\u00eb p\u00ebrcaktuar.<\/p>\n

Kompania thekson se Privacy Sandbox (\"sandbox\") mbetet nj\u00eb prioritet dhe ka nd\u00ebrmend t\u00eb vazhdoj\u00eb t\u00eb investoj\u00eb n\u00eb zhvillimin e saj. \"Ne do t\u00eb vazhdojm\u00eb t\u00eb ofrojm\u00eb API-t\u00eb e Privacy Sandbox dhe t\u00eb investojm\u00eb n\u00eb teknologjin\u00eb p\u00ebr t\u00eb rritur edhe m\u00eb tej privat\u00ebsin\u00eb dhe leht\u00ebsin\u00eb e p\u00ebrdorimit t\u00eb Chrome\", tha Google, duke e njoftuar planin p\u00ebr t\u00eb shtuar n\u00eb \"sandbox\" funksione t\u00eb reja, si\u00e7 \u00ebsht\u00eb mbrojtja e adresave IP n\u00eb modalitetin incognito t\u00eb Chrome. <\/p>\n

<\/center> <\/p>\n

Ky hap mund t\u00eb b\u00ebhet shp\u00ebtim p\u00ebr industrin\u00eb e reklamave, e cila kishte frik\u00eb nga pasojat e heqjes s\u00eb cookie-ve t\u00eb pal\u00ebve t\u00eb treta. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, n\u00ebse p\u00ebrdoruesit e Chrome masivisht refuzojn\u00eb ndjekjen, API-t\u00eb e \"sandbox\" mund t\u00eb b\u00ebhen mjeti kryesor p\u00ebr targetimin e reklamave.<\/p>\n

Google paraqet rezultate inkurajuese nga testet e veta t\u00eb Privacy Sandbox, t\u00eb cilat demonstrojn\u00eb potencialin p\u00ebr t\u00eb ruajtur efikasitetin e reklamave pa p\u00ebrdorimin e skedar\u00ebve t\u00eb jasht\u00ebm cookie. Megjithat\u00eb, shum\u00eb botues jan\u00eb skeptik\u00eb ndaj Privacy Sandbox dhe ankohet p\u00ebr transparenc\u00eb t\u00eb pamjaftueshme, mund\u00ebsi t\u00eb kufizuara testimi dhe ulje t\u00eb t\u00eb ardhurave nga reklama.<\/p>\n

Sipas testeve t\u00eb fundit t\u00eb kryera nga Google nga janari deri n\u00eb mars t\u00eb k\u00ebtij viti, alternativat q\u00eb ofrohen p\u00ebrmes Privacy Sandbox kan\u00eb treguar rezultate premtuese. P\u00ebr shembull, n\u00eb Google Display Ads \u00ebsht\u00eb observed nj\u00eb rikuperim i shpenzimeve p\u00ebr reklama prej 89%, nd\u00ebrsa n\u00eb Display & Video 360 \u2013 86%. Kthimi i investimeve ishte 97% dhe 95% p\u00ebrkat\u00ebsisht. K\u00ebto t\u00eb dh\u00ebna krijojn\u00eb shpres\u00eb se teknologjit\u00eb e Privacy Sandbox mund t\u00eb ndihmojn\u00eb n\u00eb rikuperimin e treguesve t\u00eb reklamave pa p\u00ebrdorimin e cookie-ve t\u00eb pal\u00ebve t\u00eb treta.<\/p>\n

Megjithat\u00eb, k\u00ebto jan\u00eb vet\u00ebm rezultate paraprake, dhe ekspert\u00ebt e industris\u00eb s\u00eb reklamave theksojn\u00eb se testimi i Privacy Sandbox n\u00eb 1% t\u00eb p\u00ebrdoruesve t\u00eb Chrome kufizon mund\u00ebsin\u00eb e marrjes s\u00eb p\u00ebrfundimeve t\u00eb besueshme. P\u00ebr m\u00eb tep\u00ebr, n\u00eb muajt e fundit interesi p\u00ebr testimin nga ana e botuesve \u00ebsht\u00eb zvogeluar, dhe disa prej tyre kan\u00eb ndaluar ndarjen e burimeve p\u00ebr k\u00ebto eksperimente.<\/p>\n

Vendimi i Google p\u00ebr t\u00eb mbajtur cookie t\u00eb pal\u00ebve t\u00eb treta n\u00eb Chrome, t\u00eb krijuara direkt nga faqet e internetit, mund t\u00eb jet\u00eb nj\u00eb bekim p\u00ebr industrin\u00eb e reklamave, por gjithashtu ngre dyshime mbi strategjin\u00eb afatgjat\u00eb p\u00ebr privat\u00ebsin\u00eb dhe mbrojtjen e t\u00eb dh\u00ebnave t\u00eb p\u00ebrdoruesve. Nd\u00ebrsa kompania do t\u00eb vazhdoj\u00eb t\u00eb zhvilloj\u00eb Privacy Sandbox, \u00e7\u00ebshtja p\u00ebr reklamuesit dhe botuesit e internetit mbetet e hapur.<\/p>\n

Burimi:<\/strong><\/p>\n