{"id":118135,"date":"2024-07-23T09:43:41","date_gmt":"2024-07-23T07:43:41","guid":{"rendered":"https:\/\/prohoster.info\/blog\/novosti-interneta\/google-peredumala-otkazyvatsya-ot-storonnih-cookie-v-chrome-no-obeshhaet-povysit-konfidenczialnost"},"modified":"2024-07-23T09:43:41","modified_gmt":"2024-07-23T07:43:41","slug":"google-peredumala-otkazyvatsya-ot-storonnih-cookie-v-chrome-no-obeshhaet-povysit-konfidenczialnost","status":"publish","type":"post","link":"https:\/\/prohoster.info\/sq\/blog\/novosti-interneta\/google-peredumala-otkazyvatsya-ot-storonnih-cookie-v-chrome-no-obeshhaet-povysit-konfidenczialnost","title":{"rendered":"Google ka ndryshoi mendjen p\u00ebr t\u00eb hequr dor\u00eb nga cookie-t e jashtme n\u00eb Chrome, por premton t\u00eb rris\u00eb privat\u00ebsin\u00eb","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"

Pas pas nj\u00eb periudh\u00eb t\u00eb gjat\u00eb pasigurie, Google njoftoi se nuk do ta ndaloj\u00eb plot\u00ebsisht p\u00ebrdorimin e cookie-ve t\u00eb pal\u00ebve t\u00eb treta n\u00eb shfletuesin Chrome. N\u00eb vend t\u00eb k\u00ebsaj, do t\u00eb prezantohet nj\u00eb nd\u00ebrfaqe e re q\u00eb do t'u lejoj\u00eb p\u00ebrdoruesve t\u00eb zgjedhin n\u00ebse d\u00ebshirojn\u00eb t\u00eb ndajn\u00eb t\u00eb dh\u00ebnat e tyre me faqet e internetit dhe reklamuesit. Standarti i shfaqjes dhe analiz\u00ebs s\u00eb reklameve Privacy Sandbox ende konsiderohet nga kompania si nj\u00eb iniciativ\u00eb e r\u00ebnd\u00ebsishme, por tashm\u00eb jo si alternativa e vetme.<\/p>\n

<\/center> \t\t\t\t \"Google <\/p>\n

Sipas t\u00eb dh\u00ebnave<\/a><\/noindex> Sipas publikimit Digiday, Google po diskuton k\u00ebt\u00eb \u00e7\u00ebshtje me autoritetet rregullatore, p\u00ebrfshir\u00eb Zyr\u00ebn p\u00ebr Konkurrenc\u00ebn dhe Tregjet n\u00eb Mbret\u00ebrin\u00eb e Bashkuar (CMA) dhe Zyr\u00ebn e Komisionerit t\u00eb Informacionit (ICO), dhe planifikon t\u00eb organizoj\u00eb s\u00eb shpejti nj\u00eb takim me p\u00ebrfaq\u00ebsuesit e industris\u00eb s\u00eb reklamave. Megjithat\u00eb, detajet rreth m\u00ebnyr\u00ebs se si do t\u00eb zbatohet zgjidhja e re ende mbeten t\u00eb paqart\u00eb, dhe afatet e sakta p\u00ebr realizimin e saj nuk jan\u00eb p\u00ebrcaktuar.<\/p>\n

Kompania thekson se Privacy Sandbox (\u00absandbox\u00bb) mbetet nj\u00eb drejtim prioritar dhe ka p\u00ebr q\u00ebllim t\u00eb vazhdoj\u00eb investimet n\u00eb zhvillimin e saj. \u00abNe do t\u00eb vazhdojm\u00eb t\u00eb ofrojm\u00eb API-t\u00eb e Privacy Sandbox dhe t\u00eb investojm\u00eb n\u00eb teknologji p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar akoma m\u00eb shum\u00eb privat\u00ebsin\u00eb dhe p\u00ebrdorshm\u00ebrin\u00eb e Chrome\u00bb, tha Google, duke njoftuar planet p\u00ebr t\u00eb shtuar n\u00eb \u00absandbox\u00bb funksione t\u00eb reja, si\u00e7 \u00ebsht\u00eb mbrojtja e adres\u00ebs IP n\u00eb modin incognito t\u00eb Chrome. <\/p>\n

<\/center> <\/p>\n

Ky hap mund t\u00eb jet\u00eb shp\u00ebtim p\u00ebr industrin\u00eb e reklamave, e cila kishte frik\u00eb nga pasojat e largimit nga skedar\u00ebt e jasht\u00ebm cookie. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, n\u00ebse p\u00ebrdoruesit e Chrome do t\u00eb distancohen masivisht nga ndjekja, API-t\u00eb e \u00absandbox\u00bb mund t\u00eb b\u00ebhen mjeti kryesor p\u00ebr targetimin e reklamave.<\/p>\n

Google po sjell rezultate inkurajuese nga testet e saj mbi Privacy Sandbox, t\u00eb cilat demonstrojn\u00eb potencialin p\u00ebr ruajtjen e efikasitetit t\u00eb reklam\u00ebs pa p\u00ebrdorimin e cookie-ve t\u00eb pal\u00ebve t\u00eb treta. Megjithat\u00eb, shum\u00eb botues jan\u00eb skeptik\u00eb ndaj Privacy Sandbox dhe ankohen p\u00ebr munges\u00ebn e transparenc\u00ebs, mund\u00ebsit\u00eb e kufizuara p\u00ebr testim dhe uljen e t\u00eb ardhurave nga reklamat.<\/p>\n

Sipas testeve t\u00eb fundit t\u00eb kryera nga Google nga janari deri n\u00eb mars t\u00eb k\u00ebtij viti, alternativat e ofruara n\u00ebp\u00ebrmjet Privacy Sandbox kan\u00eb treguar rezultate premtuese. P\u00ebr shembull, n\u00eb Google Display Ads u v\u00ebrejt nj\u00eb rikuperim i shpenzimeve reklamuese prej 89%, nd\u00ebrsa n\u00eb Display & Video 360 \u2014 86%. Kthimi i investimeve ishte 97% dhe 95% p\u00ebrkat\u00ebsisht. K\u00ebto t\u00eb dh\u00ebna sjellin shpres\u00eb se teknologjit\u00eb e Privacy Sandbox mund t\u00eb ndihmojn\u00eb n\u00eb rikuperimin e performanc\u00ebs s\u00eb reklamave pa p\u00ebrdorimin e cookie-ve t\u00eb pal\u00ebve t\u00eb treta.<\/p>\n

Megjithat\u00eb, k\u00ebto jan\u00eb vet\u00ebm rezultate preliminare, dhe ekspert\u00ebt e industris\u00eb s\u00eb reklamave theksojn\u00eb se testimi i Privacy Sandbox n\u00eb 1% t\u00eb p\u00ebrdoruesve t\u00eb Chrome e kufizon mund\u00ebsin\u00eb p\u00ebr t\u00eb t\u00ebrhequr p\u00ebrfundime t\u00eb besueshme. P\u00ebr m\u00eb tep\u00ebr, n\u00eb muajt e fundit, interesi p\u00ebr testimin nga botuesit ka r\u00ebn\u00eb, dhe disa prej tyre kan\u00eb ndaluar alokimin e burimeve p\u00ebr k\u00ebto eksperimente.<\/p>\n

Vendimi i Google p\u00ebr t\u00eb mbajtur cookie-t e pal\u00ebve t\u00eb treta n\u00eb Chrome, t\u00eb cilat krijohen drejtp\u00ebrdrejt nga vet\u00eb faqet e internetit, mund t\u00eb jet\u00eb nj\u00eb bekim p\u00ebr industrin\u00eb e reklamave, por gjithashtu v\u00eb n\u00eb dyshim strategjin\u00eb afatgjat\u00eb p\u00ebr privat\u00ebsin\u00eb dhe mbrojtjen e t\u00eb dh\u00ebnave t\u00eb p\u00ebrdoruesve. Nd\u00ebrsa kompania do t\u00eb vazhdoj\u00eb t\u00eb zhvilloj\u00eb Privacy Sandbox, p\u00ebr reklamuesit dhe botuesit e faqeve t\u00eb internetit, pyetja mbetet e hapur.<\/p>\n

Burimi:<\/strong><\/p>\n